Crain's Cleveland Business

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INNOVATING ON THE FLY Increases in online ordering have created major changes in the supply chain. PAGE 4

MUSIC TO THEIR EARS: Rock Hall’s digital learning program is popular draw. PAGE 3

CRAINSCLEVELAND.COM I APRIL 26, 2021

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Crain’s examines why millions remain unbanked, how the digital divide affects them and what can be done to help them. Focus section begins on PAGE 12

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TAKING ACCOUNT More agents than homes on market

Hot housing industry, pandemic drive new real estate agents into the business BY MICHELLE JARBOE

Omega Jackson spent much of 15 years as a waiter, cycling from one chain restaurant to another and struggling to find his passion. In January 2020, he left the food and beverage business to pursue a career in real estate sales. Two months later, the coronavirus crisis forced dining room closures across Ohio, putting scads of servers out of work. For Jackson, 45, the pandemic provided a clean break. “I couldn’t go back to serving,” he said. “I had to walk that plank.” When Jackson secured his sales license in September, he joined thousands of new-minted real estate agents

tussling for turf in a tight market. In Ohio and across the country, the industry’s ranks swelled last year, thanks to surging home prices and strong buyer demand, coupled with the impact of layoffs, business closures and shifts to remote work and school. The Ohio Department of Commerce issued almost 30% more new real estate licenses in 2020 than it did in 2019, according to the division of real estate and professional licensing. And the momentum hasn’t slowed. January was a banner month for new licenses, the busiest start to a year since 2005, when home prices were nearing their last peak. See REALTORS on Page 17

Omega Jackson quit his hospitality industry job in January 2020 to pursue a career as a real estate agent. | GUS CHAN

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VOL. 42, NO. 16 l COPYRIGHT 2021 CRAIN COMMUNICATIONS INC. l ALL RIGHTS RESERVED

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