Crain's Cleveland Business

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PANDEMIC PERSEVERANCE Physician-owned NOMS has been forced to make difficult choices to survive the crisis.

Nonprofits: Y.O.U. summer jobs program offers long-term benefits. PAGE 6

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CRAINSCLEVELAND.COM I APRIL 13, 2020

COPING WITH COVID-19

‘ALL HANDS ON DECK’ FOR POTENTIAL SURGE Hospitals take every precaution to ensure they have the necessary providers

FINANCE

Paycheck Protection Program sees rocky rollout

BY LYDIA COUTRÉ

As COVID-19 spread to Ohio and cases began to pile up, Marti Bauschka, chief nursing officer at Southwest General, began to see the outreach on social media. Then came the calls and voicemails — all from retired nurses in the region and state asking how they could help during the pandemic. The hospital’s chief medical officer was fielding similar calls and began looking at how to re-credential retired physicians who were calling to say, “I can come in, I can help.” MetroHealth, University Hospitals and Cleveland Clinic all have checked in with recently retired staff to determine their availability and licensing in case they are needed. This is just one piece of the allhands-on-deck strategies hospitals are implementing to ensure sufficient staffing ahead of the anticipated surge in COVID-19 patients. Though Ohio’s measures have begun flattening the curve so that some of latest the projected surge numbers are looking less drastic, Northeast Ohio hospitals are taking every precaution to ensure they have the providers needed to care for patients.

Reeling businesses are eager to receive funds BY JEREMY NOBILE

JoLyn Yasaki, director of operations for Cleveland’s Noble Beast Brewing Co., is patiently but eagerly awaiting the funds from a $150,000 Paycheck Protection Program (PPP) loan she requested through Huntington Bank just one day after the U.S. Small Business Administration began accepting applications April 3. Like all Ohio bars and restaurants that have closed dining rooms and taprooms amid the COVID-19 pandemic, the craft brewery is doing everything it can to maintain some cash flow as sales plummeted following statewide shelter-in-place orders. It has pivoted to carryout and delivery options, and even to selling some other items, like eggs and toilet paper, in addition to food and beer, through its website. The loan would help the small business pay its staff of 16 full-time employees their usual wages — something that, with a drop in business and tips and with fewer work hours to be shared, isn’t feasible right now. As PPP prepared to launch with its initial $349 billion of funds — legislative efforts are already underway to allocate another $250 billion to the program — Treasury Secretary Steven Mnuchin indicated loans could be filed and approved the same day. However, in reviewing the bulk of applications so far, that has proved to be wishful thinking. See PROGRAM on Page 17

University Hospitals clinical integration strategists Shannon Tracy, front, Michael Bauman and Nicole Burfield sort masks that volunteers have sewn using UH kits. After the sorting, the masks are laundered. | UNIVERSITY HOSPITALS

SPORTS BUSINESS

Browns following state’s lead in handling of crisis

Team’s longest-tenured exec admires the ‘empathy and compassion’ shown by Gov. DeWine and Dr. Acton BY KEVIN KLEPS

The Cleveland Browns, like almost everyone else during the COVID-19 crisis, have been working from home the last four weeks. Doing so has come at a hectic time on the NFL calendar, with the start of the new league year bringing free-agent moves and more urgency to draft preparations, and for the business team, season-ticket renewals, media deals and the unveiling of new uniforms.

NEWSPAPER

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See HOSPITALS on Page 18

The shift to a remote operation was “crisis management-intense” at the start, said David Jenkins, the Browns’ chief operating officer, as the organization tried to learn as much as it could about the pandemic. It’s since shifted to, in the words of the team’s Jenkins longest-tenured executive, “How do you normalize as much as you can in a situation like this to keep things moving?”

That’s meant more videoconferences — seeing familiar faces helps during a period dominated by isolation, Jenkins said — and an appreciation for the manner in which Gov. Mike DeWine and Ohio Department of Health director Dr. Amy Acton have dealt with the pandemic. “I think what they did was probably a lesson for everybody: Share information and do it with empathy and

compassion,” said Jenkins, who has been with the organization since 2004 and was elevated to COO in 2018. The Browns established a task force — a collection of about 10 employees that includes senior executives and representatives from such departments as medical, football, human resources, legal and risk management — that monitors the pandemic and shares information with staffers multiple times each week. See BROWNS on Page 17

FOCUS | MANUFACTURING  Bringing work home: Some think pandemic will lead to the return of U.S. manufacturing. PAGE 12 Selling smarts: A wide-ranging set of skills and a diverse client base boost South Shore Control’s growth. PAGE 14

4/10/2020 2:48:57 PM


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