Crain's Cleveland Business

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PANDEMIC PERSEVERANCE Gervasi Vineyard’s revenue evaporated when restaurants closed. We look at how it’s adjusting.

LOOK BACK: Trends come and go, but The Flats keep on rolling. PAGE 19

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CRAINSCLEVELAND.COM I APRIL 6, 2020

COPING WITH COVID-19

FLATTENING THE CURVE WHILE AT WORK

Splitting shifts, removing doors, stocking up on soap: Manufacturers strive to keep workplaces safe BY RACHEL ABBEY MCCAFFERTY

See WORKING on Page 18

NUTHAWUT SOMSUK/ISTOCK

The idea of work in the age of COVID-19 brings some disparate images to mind. Office workers holed up at home, juggling teleconference calls and child care. Health care workers on the front lines, serving long, dangerous hours with insufficient protective gear. But what about everybody else? In Ohio at least, there are quite a few businesses that fall under the “essential” category that exempts them from the stay-athome part of the stay-at-home order. That includes everyone from manufacturers to construction crews to grocery store clerks. What

should those employers be doing to keep their employees safe? Manufacturers are one category of companies largely considered essential in Ohio. There are a number of steps companies can take to protect the employees in their plants. One big thing manufacturers can do to encourage social distancing is to split their shifts, from one into two or three, said Ethan Karp, president and CEO of Magnet, the manufacturing advocacy and growth network. Not only does that decrease the number of employees onsite at any given time, it isolates crews from one another.

ENERGY

REAL ESTATE

Plummeting energy prices bring windfalls, challenges

Pandemic roils the apartment market

Sending workers home spurs spiral in usage BY DAN SHINGLER

The pandemic crisis is wreaking havoc with energy markets across the nation and in Northeast Ohio, where it’s creating both windfalls and potential losses for businesses, not to mention headaches. If you buy your power based on the daily rates in the spot market, and can still find a use for it, it’s a good time to purchase power. If

you previously bought ahead to give yourself predictable rates, or hoping to lock in a low price … ouch. The price of power is as low as many folks have ever seen, including some who have been watching it closely for decades. And it’s got multiple weights pushing it down possibly further still. See ENERGY on Page 15

NEWSPAPER

VOL. 41, NO. 13 l COPYRIGHT 2020 CRAIN COMMUNICATIONS INC. l ALL RIGHTS RESERVED

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Industry looks to adapt to a suddenly uncertain landscape BY STAN BULLARD

John J. Carney, a principal of downtown Cleveland apartment building owner Landmark Management, said including a short video of one of the company’s four buildings in emails to prospective tenants is suddenly so last year. Instead, one of the sons of high-profile developer John J. Carney said live video tours are the firm’s newest marketing technique as Landmark and other apartment building owners grapple with homebound prospects

during the pandemic. “Our leasing staff just started taking people on tours on FaceTime on their iPads,” Carney said, noting that “they thought of it. I didn’t. It wasn’t something we did before this, and I think it will become a standard of the Price industry.” Welcome to marketing techniques for apartments during the COVID-19 pandemic. Landlords of downtown Cleveland apartments say the fast-growing downtown

apartment market is continuing to garner prospective tenants despite government-mandated steps to slow the virulent disease’s spread. Doug Price, CEO of Willoughby-based K&D Group, said people moving to Northeast Ohio from out of town for new jobs, assignments or schooling are continuing to search for places to stay. See APARTMENTS on Page 15

FOCUS | LEGAL AFFAIRS  What the lawyers see: Q&As with six NEO attorneys on the challenges ahead for the legal community. PAGE 8 Protecting vulnerable workers: Psychiatric disabilities in the workplace are commonly misunderstood. PAGE 12

4/3/2020 3:52:38 PM


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