Crain's Cleveland Business

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AKRON REAL ESTATE Residences at Good Park development set to begin; the 89-unit development could have its first homes available this year PAGE 6

MIDDLE MARKETS: Are suppliers, region ready for electric vehicle revolution? PAGE 10

CRAINSCLEVELAND.COM I MARCH 14, 2022

BUILDERS’ WOES RISING BY STAN BULLARD Headwinds are increasing for Northeast Ohio homebuilders. Rolling

scarcity of various supplies, roller coaster lumber prices, labor shortages and the threat of rising interest rates from record lows are dimming prospects as pandemic pains looked to ease. • Then oil prices last week hit record levels as global efforts grew to punish Russia economically for invading Ukraine. • Rob Myers, president of homebuilder trade group HBA Greater Cleveland, said in an interview, “A lot of things are eating at the bottom line. It’s only See BUILDERS on Page 19 going to get worse with record gas prices.”

STAN BULLARD/CRAIN’S CLEVELAND BUSINESS

Vast quantities of materials from lumber to shingles bound for a new home cover a home site in Westlake.

Landlords not rushing to comply with lead-safe law

Orthobrain rethinks the delivery of orthodontics

BY MICHELLE JARBOE

BY SCOTT SUTTELL

Halfway into Cleveland’s rollout of a lead-safe certification mandate for rentals, fewer than 10% of units in the city have a clean bill of health. Landlords aren’t rushing to have their properties vetted, despite millions of dollars in loans and grants for repairs and the looming prospect of citations and fines. Lead-testing professionals say that major apartment owners are complying, reluctantly in some cases. But many landlords, including small operators who control an estimated 60% of the city’s rental stock, are ei-

ther unaware of the rule or waiting to see how aggressively Cleveland enforces a law designed to protect children from being poisoned. “Very large landlords … they don’t like it, but they realize it’s the cost of business,” said Zak Burkons, the owner of Pb Free Ohio LLC, a busy testing business formed last year. “But for every one of them, there’s 50 guys or ladies who have two units. Or five units. They’re the ones that I spend a lot of time on. They need to be convinced that this is real.” See LEAD-SAFE on Page 20

NEWSPAPER

VOL. 43, NO. 10 l COPYRIGHT 2022 CRAIN COMMUNICATIONS INC. l ALL RIGHTS RESERVED

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Zak Burkons of Pb Free Ohio conducts a dust-wipe test for lead at a rental house on Cleveland’s West Side. | MICHELLE JARBOE/ CRAIN’S CLEVELAND BUSINESS

THE

LAND SCAPE

The big idea behind orthobrain is relatively simple. And it just helped the Richfield startup attract a lot of money. The company, which provides a digital system that teaches dentists how to use orthodontics in their practices, last week announced it completed a $9 million Series A fundraise to accelerate its growth. The round was led by CareCapital Group, a large, Hong Kong-based investor in the dental care industry. Additional co-investors included JumpStart Inc.’s NEXT II Fund and

the JobsOhio Capital Growth Fund, among others. For Dr. Dan German, 61, who founded orthobrain in 2016, the company is the outgrowth of a lifetime of interests: orthodontics (obviously), starting companies (German as a teen launched what he called D.S. German Cleaning Co.), tinkering with technology (he had a computer business in the 1980s), and bringing orthodontics education to a wide audience, through 30 years of traveling the world as a keynote speaker, teaching the See ORTHOBRAIN on Page 21

A CRAIN’S CLEVELAND PODCAST

3/11/2022 1:12:29 PM


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