Crain's Chicago Business

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NOTABLE HEALTH CARE HEROES: Profiles of individuals and teams on the front lines. PAGE 11

EMANUEL: The former mayor is on tech firm GoHealth’s board. PAGE 6

CHICAGOBUSINESS.COM | JUNE 29, 2020 | $3.50

NOW WE KNOW WHAT MILES ARE WORTH United lifts veil on crown jewel

BY JOHN PLETZ

UNITED AIRLINES IS PULLING BACK the curtain on one of the industry’s most closely guarded secrets: the economics of frequent-flyer programs. “I’ve never in my 36 years of doing this seen a public disclosure providing that level of detail,” says Jay Sorensen, president of IdeaWorks, a company in Shorewood, Wis., that advises airlines on loyalty programs and ancillary revenue. “This is the type of info you only would have seen at an internal meeting.” United was forced to reveal for the first time key details of its Mileage Plus frequent-flyer program because the airline is borrowing $6.8 billion against it in an effort to raise cash to survive a global pandemic that has wiped out 80 percent of travel demand. An investor presentation for the financing shows why the frequent-flyer program is United’s crown jewel: Mileage Plus generates about 25 percent of its annual operating profit and provides a critical marketing conduit to the airline’s most loyal customers. It’s also a dependable financial lifeline that helps United navigate the turbulence GETTY IMAGES

See UNITED on Page 35

Signs that Aon staffers’ pain may just be starting Workers watch and wait on two fronts: Near-term pay and longer-term jobs Aon made waves with its U.S. employees when it imposed a 20 percent salary cut on about 70 percent of them at the beginning of May. The rationale CEO Greg Case gave at the time, which was when COVID-19 cases and deaths were approaching their peak in big cities like New York and Chicago, was that there was no precedent for the job losses occurring. “If

it were simply a case of marginal revenue declines, we could counter with further expense discipline,” he wrote to Aon workers April 27, when the salary cuts were announced. Fast-forward nearly two months. While the pandemic continues to bedevil the country, the business of insurance brokers like Aon, which advise companies on their risk-protection needs and place them with insurers, appears stable. Aon’s expected revenue decline

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this year does indeed appear to be marginal. Consensus Wall Street projections peg its 2020 revenue at $10.9 billion, down only about $100 million from $11 billion in 2019. Aon hasn’t offered a projected savings figure for the salary cuts, but analysts estimate they will save between $200 million and $250 million. Most of that savings is coming out of the paychecks of

BLOOMBERG

BY STEVE DANIELS

See AON on Page 35

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OP-ED

The local Blues plan parent isn’t following rivals in issuing customer rebates and premium credits. PAGE 3

7 steps to a better and fairer Chicago: The time demands that we deliver concrete, sustainable results. PAGE 8


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