CHICAGOBUSINESS.COM I OCTOBER 23, 2023
Hollywood strike helps put Cameo back on track With the unexpected boost, the Chicago startup has returned to growth. Will it last? By John Pletz
The Hollywood actors strike has been a drag for audiences, but it’s given Cameo an unexpected lift. Nearly 5,000 performers have joined the platform for celebrityvideo shoutouts since the strike began in mid-July. The amount of talent signing on in September was 246% higher than a year earlier. Cameo has always been a side hustle for actors, but it became a more compelling option after the Screen Actors Guild and American Federation of Television & Radio Artists, or SAG-AFTRA, went on
strike. Well-known actors can earn hundreds of dollars for recording birthday greetings and other shoutouts for consumers. They can earn thousands doing pitches for businesses on Cameo for Business. CEO Steven Galanis says the company sold 17.5% more Cameos in September than it did a year earlier. It was the first month of year-over-year growth in more than two years. “This is our slow season,” Galanis says. “Anytime you can grow nearly 20% a year, that’s a huge win.” Before the strike began, the See CAMEO on Page 28
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