Craig R. Measel EXECUTIVE PROFILE ♦ Documented record of decisive leadership in start-up companies to fortune 500 corporations with annual
revenues from $.5 million to $6.4 billion. Repeated successes in multiple medical channels to include debt financing, clinical trials, distribution, medical device, capital equipment, managed care contracting, pharmaceuticals and consumer products. PROFESSIONAL EXPERIENCE STRŌMA MEDICAL ▪ IRVINE ▪ CA
04/04/2014 - PRESENT
Strōma Medical has developed and patented a non-invasive procedure to change eye color from brown to blue. The procedure is performed in ophthalmic offices with only a topical anesthetic and takes 30 seconds per eye to complete.
♦ International Marketing & Sales
04/04/2014 - PRESENT
Recruited to lead the sales and marketing development and implementation for the international launch of the Strōma Medical laser procedure.
ABREXIS ▪ ANAHEIM ▪ CA
09/07/2010 - PRESENT
Abrexis is a $10 million leading Durable Medical Equipment Co. operating in S. California focused on developing & commercializing innovative post-operative care solutions, IPC systems, CPM’s, Cold/Compression Contrast Therapy, Custom and OTL bracing, and other medical equipment.
♦ National Account Director, Marketing & Sales Division
09/07/2010 - PRESENT
Recruited to generate formulary access of high quality state of the art medical products to open and closed regional/national formulary plans as well as oversee sub-contract agreements with MRI centers.
ALLERGAN ▪ IRVINE ▪ CA
05/27/2008 - 08/16/2010
Allergan, Inc. is a $4.3 billion multi-specialty health care company focused on discovering, developing & commercializing innovative pharmaceuticals, biologics & medical devices.
♦ Regional Manager, Facial Aesthetics Division
05/27/2008 - 08/16/2010
Recruited to lead/develop eight Business Development Managers (BDM) & one Allergan Practice Consultant in S. California with annual sales of ~ $30 million by focusing on sales, accountability, training, skill & career development, disciplinary issue, interviewing & hiring prospective managers and managing region budget.
EYEONICS, INC. ▪ ALISO VIEJO ▪ CA
01/15/2005 - 04/30/2008
eyeonics Inc. was a $34 million medical device company focused on developing & commercializing a new class of intraocular lens technologies that provide the highest quality visual outcomes in the Premium Intraocular Lens market.
♦ Director of Sales & Marketing, Consultant, Sales Division
12/01/2006 - 04/30/2008
Promoted to lead the Sales & Marketing Department to include Independent representatives & managers responsible for programs/strategies focused on market share & margin, quota setting, territory alignment, demand creation, the launching/execution of new products with a clinical message to ensure ROI success, resolve post-launch issues, the creating of promotional tools, website design, survey, post-survey development, injectors/cartridges & contracts.
♦ Western Regional Sales Director, Sales Division
12/01/2005 - 11/30/2006
Promoted to lead/manage seven Account Executives & four independents in 11 western states with annual sales of $2.8 million by focusing on clinical/sales activities through hospitals, ASC & ophthalmic offices, as well as creating, developing & sustaining sales, coordinating clinical applications specialist efforts with billing and counseling of patients.
♦ Senior Account Executive, Sales Division
01/15/2005 - 11/30/2005
Recruited to develop Southern California & Las Vegas market with annual sales of over $1 million through hospitals, ASCs, & ophthalmic offices with Director level position offered after one year with company.
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