Design & Crafts Council Ireland Strategy 2022-2026

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Design & Crafts Council Ireland Strategy 2022 - 2026 KPMG Global Strategy Group August 2021


Cover image: ‘Stone on a Stone’, Jack Doherty Ceramics. Porcelain, copper, 34cm high. PORTFOLIO Critical Selection 2019 – 2020. Photographer: Roland Paschhoff Image above: ‘Amber Wave #2’ - wood and resin, 20 x 20.5cm. ‘Blue Dune’ – wood and resin, 26 x 26cm, Kathleen Walsh. PORTFOLIO Critical Selection 2021 – 2022. Photographer: Roland Paschhoff


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Vision, Mission & Values

New Strategy 2022 - 2026

Strategic Pillars 2022 - 2026

Pillar 1 Building capability and capacity to deliver resilient growth

Pillar 2 Championing design across Ireland

Pillar 3 Leading and demonstrating sustainability

Pillar 4 Delivering a future-proof Council


Vision, Mission & Values

Vision, Mission & Values

'Petty Knives', Hugo Byrne. Pear wood, Bog Oak, drift plastic, created using a combination of traditional and contemporary techniques.


Vision, Mission & Values Vision



By 2030, the craft and design sectors will have increased their contribution to Ireland, economically, socially and culturally

As the National Agency for craft and design in Ireland, we will support designers and makers to develop their businesses in a sustainable way, and advocate for the societal benefits of craft and design

In living these values, we’ll emphasise the centrality of the user and the value of craft and design in developing and sustaining a fulfilled life

Through the Council’s meaningful partnership across craft and design sectors: •

There is resilient growth for the sectors in national and international markets The value of design is embraced in the business community and public sector through commercial investment Ireland proudly values craftsmanship and engages with its ongoing development

In partnership with relevant public bodies, we will work with craft and design enterprises of all ambition levels to strengthen their businesses and build the sectors’ capabilities and capacity Articulate the role of craft and design in shaping Ireland’s future, and champion skills and heritage

Promote the impact of Ireland’s craft and design through national and international platforms, and advocate for its sustainability and quality

Evidence the sectors’ economic and cultural impact

Impact: We will provide leadership to the sectors and drive activity and meaningful impact with purpose

Ambition: We will strive to achieve the best outcomes, and we’ll embrace informed risk to drive progress

Integrity: We will build trust through our actions and operate with transparency

Collaboration: We will act as one diverse community, supporting each other


Vision, Mission & Values

New Strategy 2022 - 2026

Glass artist Edmond Byrne, winner of the inaugural RDS Irish Craft Bursary, creating prototypes of his collaborative work with metal artist Adi Toch.


Overview & Framing of The Future Strategy The Council’s vision, mission and values feed into the objectives that are assigned across strategic pillars – the main areas of focus for the Council in coming years



By 2030, the craft and design sectors will have increased their contribution to Ireland, economically, socially and culturally

As the National Agency for craft and design in Ireland, we will support designers and makers to develop their businesses in a sustainable way, and advocate for the societal benefits of craft and design



1. 2. 3. 4.

Objectives are defined across each pillar and are the required steps to meet the new vision, mission and values

Impact Ambition Integrity Collaboration


Strategic Pil ars 2022 - 2026 A common enabler focused on delivering a future proof Council accompanies three key pillars for DCCI in coming years - covering capability, championing design, and sustainability

Building capability and capacity to deliver resilient growth

Championing design across Ireland

Leading and demonstrating sustainability

Targeting capacity growth in craft and design to drive commercial success across Ireland. Building capability across our client base who are at different points of scale and ambition

Driving better outcomes for Ireland and growing economic output by championing design thinking in the wider enterprise base as well as public programme design

Articulating craft and design as solutions through clear example. Craft embodies sustainability, and design thinking is part of the solution

Common enabler: Delivering a future-proof Council

Design Ireland at Maison&Objet 2020. Photographer: Steven McNamara, ROJI.


Jamie Maguire, Notions Creative, Winner of the IBDC Micro Business Category in 2020.

Annemarie Reinhold, sketching and the design process.

DCCI's strategy structured using a tested framework KPMG’s 9 Levers of Value framework is used to structure strategic considerations and brainstorm interdependencies across the financial, business and operating models

The levers frame dependencies between proposed future actions and inform how to order them in implementation planning




Financial outcomes, structuring, investment & capital allocation

Clients and channels

Organisational structure, governance & risk controls





Core business processes

People & culture




Clients, propositions and brands

Technology & operations infrastructure

Measures & incentives

'Dromod', Copperfish. Oak, long-life LED bulb with smokey glass and irregular filament.

We are applying the 9 Levers in the context of DCCI as an organisation, as opposed to the wider craft and design ecosystem



Building capability and capacity to deliver resilient growth

Pillar 1 focuses on achieving resilient growth for craft and design enterprises through education and practical training, delivered by collaboration with key partners

Pillar purpose

Top-level objectives

Actively develop the sectors’ capabilities and capacity, while growing wider commercial and economic impacts. In addition to championing skills and heritage, this could include capabilities across business acumen, commerce, branding and marketing.

• Raise the craft and design sectors’ capability and capacity

Focusing DCCI’s resources on programmes that return clear and tangible impacts, while ensuring clients have access to appropriate support for where they are in their commercial development.

• Clearly define partnerships with Enterprise Ireland and Local Enterprise Offices

• Preserve heritage and share best practices through collaboration across the sectors • Build resilient growth with active and relevant mentoring for clients

Relevance to vision, mission and values Aligns with the vision and mission elements on developing businesses and achieving positive impacts through capability building and increased capacity. It also emphasises the paramount importance of DCCI's partnerships across Ireland and beyond, to offer more opportunities to clients in line with the values of collaboration and ambition.

Clockwise from left: Lumper, Makers & Brothers; Stripe Ladybug Scarf, Susannagh Grogan Fashion; Oh La La Cuff, Melissa Curry; Rabbit, Saturday Workshop; Robin Bauble, karoArt; Earth Collection ‘Wood’, Candella; Cashmere Hottie Aran, Ekotree Knitwear; Mouse, Cleo; Mist Cushion, Mourne Textiles; Biscuit Plate, Arran Street East; Souk Kaftan Toltaca, Helen Steele; Festival Wine Glass, Jerpoint Glass Studio; Jamie Foldover Clutch, Kinsale Leather Co. Photography: Peter Rowan.




Championing design across Ireland

Pillar 2 focuses on embedding design more deeply in society and the economy, to achieve better opportunities for the design sector and increase design’s impact

Pillar purpose Displaying renewed commitment to designers, and delivering designcentric initiatives through clear collaboration with Enterprise Ireland and the Local Enterprise Offices and other key partners, focused on encouraging growth, collaboration, and increasing the provision of design education at all levels.

Relevance to vision, mission and values Delivers the vision of increasing the design sector’s contribution to the economy through driving and supporting growth in the business community and public sector, while focusing on mission elements such as wider design agenda and growing designer participation with the Council.

Top-level objectives • Increase awareness of the benefits of problem solving through design thinking in the public and private sectors • Grow participation of design sector with the Council • Display ownership for the design agenda in Ireland with an emphasis on delivering and communicating economic returns, and shaping future policy through the application of broad design innovation • Target meaningful impact, putting the designer’s success at the core of decision making under this pillar

Denis Manzke, Nufields, Runner-Up in the IBDC Micro Business Category in 2020




Leading and demonstrating Overvi w lity sustaineabi

Pillar 3 focuses on sharing craft and design’s intrinsic role in delivering the sustainability agenda across the public and private sectors

Pillar purpose Demonstrate the clear role for the craft and design sectors across the green and rural development agendas for the public and private sectors; while also focusing on improving the financial sustainability for craft and design enterprises across Ireland. Build momentum at policy level on the wider impacts that craft and design thinking can have on the circular economy, and across environmental, social and economic sustainability in Ireland.

Relevance to vision, mission and values

Top-level objectives • Advocate for design thinking as a key element for solving sustainability issues in the public and private sectors • Market craft skills to consumers as sustainable practices and craft output as an example of circular economy, quality, and buying local to boost commercial demand • Help members and clients adopt innovative sustainable practices such as carbon footprinting and origin assurance, as well as zero waste policies and best practice in green marketing

A broad application of sustainability is key to delivering the Council’s vision, as aligned with the mission to promote Ireland’s designers and makers on national and international platforms – marketing the sustainability of Ireland’s outputs while growing and evidencing their commercial impact.

Basketmaker Joe Hogan at work, using willow he grows at his home in Loch Na Fooey, Co. Galway.




Delivering a future-proof Council

The Common Enabler focuses on meeting the required elements of the Council’s infrastructure, resourcing and governance to deliver the full potential across main pillars Pillar purpose Ensuring the correct structures, resources and capabilities are in place within the Council to achieve the objectives and deliver on the full potential across the three main strategic pillars. Confirming internal Council governance, operations and infrastructure are set up to enable continued growth and success.

Relevance to vision, mission and values

Top-level objectives • Develop staff through training and capabilities enhancement, as well as completing appropriate recruitment oriented towards successful strategy delivery and building momentum across craft and design sectors’ activities • Update IT infrastructure to serve members and clients more efficiently, including new CRM system and development of eCommerce platforms • Engage ongoing advisory services to embed change and deliver on the full potential of the strategy

This underpins the vision and mission, and brings the values to life, setting the Council up for success and positioning it to deliver the full potential of the strategy - focused on sustainable positive impacts across the design and craft sectors.

‘Down The Line’ print, JANDO. Printed on archival paper using archival inks,. JANDO use recycled paper and card made from wood free ECF (Elemental Chlorine Free) pulp. All prints are packaged in clear protective sleeves made from corn starch and are 100% biodegradable.



‘Enignum Dining Table’, Joseph Walsh Studio. Burr olive ash, Olive ash, 3300 x 1200 x 740mm.



'Orb ring', Nigel O'Reilly Goldsmith. 18ct rose gold, 14mm golden south sea pearl, 380 pink and orange sapphires, with pink and green diamonds. Photographer: Richard Foster.jpg

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