Guide To Listing Your Home - 2020

THE

LISTING GUIDE

Compliments of The Mountain Girls Keller Williams Greater Downtown Realty Each office is independently owned and operated.

From left to right: Jessica Pierard, Charlotte Price, Katherine Smith, Carlyn Voges, Jodi Vailes, Camby Akers.

TheMountainGirls@gmail.com (423) 664-1900 - KW Office (423) 228-0229 - Cell (423) 664-1350 - MG Office www.TheMountainGirls.com

ABOUT US How are we different from other real estate agents?

We work as a team, ensuring exceptional concierge service, with attention to detail. Our small boutique team provides you with a smooth transition and transparent communication.

Experience As full-time realtors, we take our professions very seriously, and our superb work ethics have proven to make us Top Listing & Selling Agents, both within Keller Williams, and in the city.

•One of the top 4 Real Estate groups in the South East Region •Over 110 million dollars in closed sales in 2017 •Top 1% of agents in the greater Chattanooga area •Members of the Luxury Home Division of Keller Williams Realty •45 years of combined real estate experience •Licensed in Tennessee and Georgia •Agents for the top real estate firm in Chattanooga selling just over 1 billion dollars in 2019

CHATTANOOGA’S LEADING REAL ESTATE FIRM 1 in 3 homes in the Metro area are SOLD by a Keller Williams Realty agent

KELLER WILLIAMS REALTY | 1830 WASHINGTON ST. CHATTANOOGA, TN 37408

KW Luxury International is an exclusive, elite and sophisticated group of real estate consultants who absolutely raise the bar for service in the upper-tier home market.

And as part of the Keller Williams Realty, Inc. family, our consultants have a powerful network of associates to help you sell or find your next home. KW Realty is currently the world’s largest real estate franchise by agent count.

Our Belief System

WIN-WIN or no deal INTEGRITY do the right thing CUSTOMERS always come first COMMITMENT in all things CREATIVITY ideas before results TEAMWORK together everyone achieves more TRUST begins with honesty SUCCESS results through people

WHY CHOOSE US Communication Your needs always come first. We provide the service we agree to, in the ways that work for you. You’ll always be kept in the loop. From listing to closing, you’ll know the marketing timeline, feedback from showings, property updates, the offers on the table, and the steps leading to a successful closing once an offer is accepted.

Experience Our 45 years of combined experience in representing buyers and sellers, navigating the issues that arise during the home seller process, and our vast network of referral sources and contacts, will lend a hand in the success of the sale of your property. We are proud to be a part of one of the fastest growing agencies in the world, which ranks #1 in real estate sales in Chattanooga.

Reliability Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces our belief that our success is ultimately determined by the legacy we leave with each client we serve.

Knowledge Keller Williams Realty helps us stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares us to provide you with unparalleled service.

Marketing Each listing has a custom marketing plan and timeline, so that your home receives the exposure it deserves. Our marketing systems maximize your property’s exposure to buyers. Neighborhood tracking tools, automated buyer calling systems, digital, print and email marketing, allows us to reach active buyers who want to know about your listing.

Preparation After researching comparative properties, we will ensure your home is priced right! With a keen understanding of both the big picture and the very latest local and neighborhood listing and sales data, the information you need is at our fingertips. Our vast list of trusted vendors in the Chattanooga area can help make sure your property is presented well through in photographs and showings. Home staging, an important tool in making sure your home looks its best, is a service we are proud to offer for all of our listings.

Satisfaction We will guarantee your satisfaction. Our relationship is dependent on meeting and exceeding your needs. We identify those needs together, and our cancellation guarantee protects your right to end our relationship if you’re disappointed.

Technology Leading-edge tech tools and training give us the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites. All contracts can be signed digitally to ensure fast results and clarity. Access to your listing information, statistics, and marketing process will be available to you at all times.

THE RIGHT PRICE IS IMPORTANT Price Competitively — The First 30 Days Are Critical!

•A property generates the most interest when it first hits the market.

•The number of showings is greatest during this time if it is priced at a realistic market value.

• Starting too high and dropping the price later misses the excitement and fails to generate strong activity.

• Many homes that start high end up selling below market value.

BUYERS AND SELLERS

DETERMINE VALUE

NOT what you paid NOT what you need NOT what you want NOT what your neighbor says NOT what another agent says NOT the cost to rebuild today.

The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.

Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.

OUR MARKETING PLAN Designed to capture the maximum exposure for your home in the shortest period of time, we will implement our proven Marketing Plan.

We will:

•PRICE YOUR HOME STRATEGICALLY so you’re competitive with the current market and current price trends.

•STAGE YOUR HOME TO CAST A POSITIVE LIGHT on the features most important to buyers: uncluttered rooms and closets, fresh paint, and terrific curb appeal.

•PLACE “FOR SALE” SIGNAGE, COMPLETE WITH PROPERTY FLIERS easily accessible to drive-by prospects.

•DISTRIBUTE “JUST LISTED” NOTICES TO NEIGHBORS, encouraging them to tell family and friends about this home.

•OPTIMIZE YOUR HOME’S INTERNET PRESENCE by posting information in the Keller Williams Listing System (KWLS), as well as in local & global MLS systems, including a full professional photographic tour and a captivating description of your property.

•CREATE BEAUTIFUL DIGITAL, PRINT, AND EMAIL MARKETING, placing them on multiple websites to attract both local and out-of-town buyers.

•CREATE A HOME BOOK AND FLIERS to place inside the home to provide information to clients and agents viewing your home.

•TARGET OUR MARKETING to active real estate agents who specialize in selling homes in the neighborhood.

•ADVERTISE YOUR HOME in any appropriate real estate magazines, newspapers, and neighborhood newsletters.

•HOLD OPEN HOUSES to promote this property to prospective buyers.

•TARGET ACTIVE BUYERS AND INVESTORS in our database who are looking for homes in your price range and area.

•PROVIDE YOU WITH UPDATES detailing our marketing efforts, including comments from the prospective buyers and agents who have visited your home.

EXTENDED MARKETING RESEARCH When you list with us, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search websites, including Zillow, Realtor.com, and Trulia.

THINGS TO CONSIDER INSPECTION Sometimes the best offers fall through once the inspection takes place. We recommend pre-inspections prior to listing your home to ensure you have no surprises when selling your home.

•Finding out the condition of the home helps in accurately pricing the listing.

•Filling out disclosure documents is easier when you know the issues your home has.

•Minimizes stress during the closing process because you will feel more confident about the condition of your home.

•The pre-inspection will give you an opportunity to make repairs prior to listing your home.

•Offer negotiations could be less time consuming and anxiety inducing.

•Buyers will be more confident in placing offers and finalizing the sale.

APPRAISAL Conducting an appraisal prior to listing your home is another avenue for ensuring your home is accurately priced for the market.

•Provides reassurance or a reality check when finding the accurate worth of your home.

•Ensure your listing information is correct including lot size, square footage, and more.

•Documentation of a recent appraisal at showings could provide buyers with confidence to purchase at the list price and reduce low-ball offers.

•Receive improvement ideas for getting the best return on your renovations or repairs.

•Offer negotiations could be less time consuming and anxiety inducing.

•Buyers will be more confident in placing offers and finalizing the sale.

TOP RENOVATION TO ADD VALUE TO YOUR HOME (Cost vs. Value Report 2019)

•Updating the exterior with stone veneer •Installing steel entry doors •Replacing your garage door •Replacing siding •Minor kitchen and bathroom remodels (refinishing cabinets, new hardware, replacing outdated appliances, updating the countertops, etc)

PREPARING YOUR HOME FOR SALE Did you know well-placed furniture can open up rooms and make them seem larger than they are? Or that opening drapes and blinds and turning on all lights make a room seem bright and cheery?

It's a fact: acquiring the highest market value and elevating your home above others in the same price range often comes down to first impressions.

Here are some inexpensive ways to maximize your home's appeal:

EXTERIOR • Remove all yard clutter.

• Apply fresh paint to wooden fences.

• Weed and apply fresh mulch to garden beds.

• Clean windows inside and out.

• Wash or paint home’s exterior.

• Tighten and clean all door handles.

• Ensure gutters and downspouts are firmly attached.

INTERIOR • Remove excessive wall hangings, furniture and knickknacks (consider a temporary self-storage unit).

• Clean or paint walls and ceilings.

• Shampoo carpets.

• Clean and organize cabinets and closets.

• Repair all plumbing leaks, including faucets and drain traps.

• Clean all light fixtures.

TESTIMONIALS “The Mountain Girls were great to work with: smart, friendly, super responsive and so helpful!”

- Pete

“We could not be happier than we were with the excellent service that we received from The Mountain Girls. They always were available to answer questions and to deal with any issues that we were concerned with when we looking to buy our home. They were referred to us and we will definitely refer them to anyone that asks!”

- Carol “You and your team have been so wonderful to us in guiding us through this terrifying process. You are so amazing at what you do and the people that you work with. It was such a pleasure to work with you! Endless thanks to you all!!”

- Rachel & Jay “These ladies are real estate experts. Do you want a team of agents who listen to your priorities, promptly return phone calls or text messages, and provide the flexibility to adjust to your scheduling needs in an effort to assist you in buying or selling a home? Katherine Smith and her team kept us focused and on track. We highly recommend their expertise, efficiency, and great customer service for your next deal!”

- David & Jennifer “The Mountain Girls are exceptionally experienced and professional.

They are trustworthy and know the Chattanooga market! I would highly recommend them to anyone buying or selling a home!”

- Allison

“Wonderful experience! Truly feel like The Mountain Girls worked

in mine and my families best interest. They were thorough, committed and fun to work with...we feel very blessed!”

- Conner

Experience & Relationships You Can Trust!

TheMountainGirls@gmail.com (423) 664-1900 - KW Office (423) 228-0229 - Cell (423) 664-1350 - MG Office www.TheMountainGirls.com

KELLER WILLIAMS REALTY | 1830 WASHINGTON ST. CHATTANOOGA, TN 37408

Each office is independently owned and operated.