CP January 2022

Page 52

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Orange Culture More Than Just A Brand

Adebayo Oke-Lawal orangecultureng

Nigerian brand Orange Culture was launched in 2010/2011. The brand is known to explore unusual fabrications and experiment with them on every and any gender. The Orange Culture created a new niche for menswear in Nigeria and has undeniably opened doors for brave and more creative menswear brands. Founder Adebayo Oke-Lawal grew up with a passion for confronting societal norms and has used fashion as his chosen platform to combat hyper masculinity, injustice and suppressed expressions of Africanism. Adebayo teaches, mentors and creates spaces and practices manufacturing that gives back to the community on a regular basis. Orange Culture was one of the first Nigerian brands to begin collaboration within the industry and has inspired many to follow. 52

JANUARY 2022


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