that it’s all about?
isn’t
Likes, hearts, retweets, replays, hashtags, emojis, have consumed the virtual reality of our world today. All of these things suffocate and control us, yet still create a sense of satisfaction. We are obsessed and addicted to a lifestyle that was practically raised alongside us. So, how can we ever break away or defy the very bane of our existence? The answer is quite simple… we can’t.
Haus of Keegan embraces the uncertainty of a future saturated in the inevitable and conflicting constructs of technology
We embrace the modern fears of cyberspace and the expansion of technology, harness it, and channel it through a different perspective.
Source: Joey Klarenbeek
We are Vulnerable
We believe compliance is the only way, because seizing technology’s full potential is crucial for unlocking our own true potential.
Source: WeHeartIt
Haus of Keegan serves as an outlet, similar to social media, to express oneself and experience the hybridization of fashion and technology, providing exclusivity and functionality.
Source: Chris Keegan
We view all forms of technology as inspiration, resulting in garments with both desire and purpose
Source: Chris Keegan
We are Different Haus of Keegan envisions a future where both human and machine merge together.* Until then, our products translate the technological aspects of our lives that control and suffocate us into functional and unique pieces.
*Refer to Appendix
Haus of Keegan empowers users prepared for the inevitable future that awaits
Source: Behance.net
We promise a uniquely innovative experience. Our pieces are intended for users with addictions to both fashion and technology, as well as those who can recognize the control and impact each have on our lives.
We are Obsessed
We have our own addictions with technology and fashion, which is why users can always trust us to deliver both useful and thought-provoking pieces.
Source: WeHeartIt
Source: Behance.net
The demand to be an individual makes us feel anxious, and the remedy for this, ironically enough, is conformity
- Matthew B. Crawford
What we Know
The problem isn’t that technology is expanding rapidly anymore, but rather the dilemma we face about whether to challenge it’s expansion or embrace it. Haus of Keegan is the solution to this problem by demonstrating it’s alright that technology dictates our lives.
Source: Behance.net
Enslavement
to technology is inevitable and abandoning it is doubtful
We will continue to be obsessed with posting, liking, snapping, swiping, rating, and updating. While the platforms to do so may evolve, “personal branding” and narcissism aren’t going anywhere.*
*Refer to Appendix
Source: Asaf Hanuka
FACEBOOK
INSTAGRAM
3,773,000,000 MONTHLY VISITORS
TWITTER
Source: DreamGrow.com
YOUTUBE
Social media has an overbearing presence in our lives. We may be visitors or followers, but it has the control, forcing us to return again and again because ultimately, we can’t let it go due to our obsessive tendencies.*
*Refer to Appendix
There is an overwhelming abundance of options to post on. We can’t just post on one social media platform, we have to post on every one. We drown in little red badges on our screens called notifcations, which taunt us and force us to return, even when we try to stay away.*
*Refer to Appendix
Source: WeHeartIt
Source: WeHeartIt
What We'll Do
Haus of Keegan’s frst collection depicts and embraces the dark reality of the presence of technology, specifcally social media, and how it is constricting us both virtually and physically. This is displayed through interesting design details with a nod to both bondage and satire, in order to create a truly graphic presentation.
So, what if social media was controlling us instead?
Source: Chris Keegan
Embrace #Obsession #Uncertainty #Enslavement #Suffocation #Overabundance
#FBTOP
$250
XS // S // M // L // XL
Details: Transparent vinyl straps, stretch neoprene body. Back snaps.
Body: 92% Polyester, 8% Spandex
Straps: 100% Vinyl
SKU: 30
#FBSKIRT
$150
XS // S // M // L // XL
Details: Stretch neoprene body with contrast waistband. Back zip.
Body: 92% Polyester, 8% Spandex
SKU: 15
#INstafamouscrop
$225
XS // S // M // L // XL
Details: Transparent vinyl straps, neoprene heart and grid body. Back snaps.
Body: 92% Polyester, 8% Spandex
Straps: 100% Vinyl
SKU: 20
#INSTAFMOUSLEGGING
$250
XS // S // M // L // XL
Details: Compression jersey body with contrast elastic waistband and vinyl strap wrapping detail.
Body: 76% Nylon, 24% Spandex
Straps: 100% Vinyl
SKU: 30
#SNAPitCROP
$200
XS // S // M // L // XL
Details: Transparent vinyl straps, neoprene body with cut-out “snap code” details. Back snaps.
Body: 92% Polyester, 8% Spandex
Straps: 100% Vinyl
SKU: 40
#SNAPitSKIRT
$200
XS // S // M // L // XL
Details: Stretch neoprene body with contrast waistband and vinyl overlay. Back zip.
Body: 92% Polyester, 8% Spandex
Outer Shell: 100% Vinyl
SKU: 30
#Youtubulardress
$350
0-2 // 4-6 // 8-10 // 12-14
Details: Transparent vinyl straps, double-faced neoprene body with triangle cut-outs. Back invisible zip.
Body: 100% Polyester
Straps: 100% Vinyl
SKU: 24
#tweetmetop
$275
XS // S // M // L // XL
Details: Transparent vinyl straps, sculptural neoprene shoulder pad wings with 3D-print option. Back snaps.
Body: 92% Polyester, 8% Spandex
Straps: 100% Vinyl
SKU: 30
#tweetmelegging
$150
XS // S // M // L // XL
Details: Compression jersey body with contrast elastic waistband and turquoise stripe detail on sides.
Body: 76% Nylon, 24% Spandex
SKU: 15
Customized Accessories-vinyl printing
directly from
Upload
instagram
#foreverchoking
$100
ONE SIZE
Details: Overlapping transparent vinyl straps wrapped and tied in back.
* +$20 for Custom Vinyl Printing
Materials: 100% Vinyl SKU: 1
#ForeverCaged
$100-$250
ONE SIZE
Details:
$100: Custom printed clear vinyl
$250: 3D-Printed cage detailing
Materials: 100% Vinyl
100% Flexy Plastic
SKU: 4
Garment Hangtag
Accessory Hangtag
Chris Keegan (937)-671-6904 keegancp@mail.uc.edu www.hausofkeegan.com Thank You
