DS22 Install

Discover Summer 2022 Install Guide

Branches: All Signs Available: Now Install: 05/31-06/01

Remove: 08/01 EOD

Contact Information:

Visual Merchandiser | Chris Keegan chris.keegan@cincinnatilibrary.org

Project Manager | Lisa Soper lisa.soper@cincinnatilibrary.org

May 1-31

Discover Summer Promo & Outreach

June 1-30

Discover Summer Launch & Install (V2 & C1)

July 1-August 1

Discover Summer Continues (V1)

Remove Discover Summer V1 Replacement TBD Install deck launches

Pride will launch in the V1 position, as all National Awareness Months have previously.

Graphics available on Rufus Materials arrive from Lifelong Learning throughout May.

Remove Pride (V1) and move Discover Summer forward.

(No National Awareness Months until September.)

Tips & Tricks

What’s New in Marketing

• Refreshed logo with new font and graphic elements

• FOUR activity booklets (one in Spanish!)

• Check-in incentives

• Fillable Discover Summer-themed templates

• Yard signs and window clings

What’s New in Displays

• ALL Discover Summer displays will include a stack of each activity booklet. This should be well-stocked throughout each day, especially in the beginning of the event.

• Remaining booklets can be held at the point of service or off the floor.

• The free book to keep should be kept at the point of service, NOT on the display.

• New display signs have language instructing parents and children to “See a Staff Member” to pick up their free book to keep.

• VM install deck

• Guidelines for prominent and consistent displays

• Updated practices for Discover Summer in branches

• Documenting Discover Summer at branches (photos)

• Pay close attention to your Visual Positions for each month. Pride will be in V1 at the start of June, which means Discover Summer should be nearby in V2.

• At launch, it is highly recommended branches create a secondary display in C1, leading the Children’s zone. This will ensure promotional coverage throughout the branch and allow for more merchandising opportunities.

Execution Guidelines

2022 Logo

Updated logo with new “SUMMER” font and sparkle graphic.

2021/2022 Sun 3” sticker and sun with CHPL are still good.

2021 Logo

Toss/Do NOT use marketing materials with the old font and graphics.

Old Promo Do NOT use old Discover Summer promos.

Promo Hand-outs

Do NOT use non-provided or off-brand graphics.

Color Palette

Mood Board

Promotional Graphic Elements

Begin Using Now

Discover Summer Promo Sign

Qty: 1-2 | 11x17

-coming from Marketing

(print at branch)

-portrait only

Discover Summer Promo

Hand-out/Sign

Qty: Varies | 8.5x11

-coming from Marketing

(print at branch)

-portrait only

Bookmark Promo

Hand-out

Qty: Varies | 8.5x11

-coming from Marketing

(print at branch)

-Coming Soon:

Version with sponsors on back professionally printed/cut

Promo Hand-outs

Use these when outreaching/visiting schools. Please provide one of each per individual.

Promo Sign

Use at branches now to promote the event.

Display

Graphic Elements

Install 6/1 AM (Before Opening)

Important Note

You MUST use one of each sign within your central display. The display sign must live with other marketing materials that include the sponsors (Prizes Sign).

Activity Booklets

Qty: Varies | 7x10

-coming from Lifelong Learning

Display Signs

Qty: 1 | 8.5x11 and 11x17

-coming from Marketing (print at branch)

-11x17 portrait only

-8.5x11 landscape + portrait

Prize Box Sign

Qty: 1 | 8.5x11

-coming from Marketing (print at branch)

-portrait only

Prize Box Sign

Use in attached sign holder, or adjacent sign holder to ballot box.

Display Signs

Use to ground the whole display.

Display Graphic Elements

Install 6/1 AM (Before Opening)

Important Note

This year, all displays should have a stack of each booklet. We recommend at least 10 each. Extras should remain off the display, either off the floor or behind the service point.

These will need to be replenished throughout the event, especially in the early days when participation may be highest.

Depending on space, branches can use their best judgment to have multiple stacks of each booklet on the display (keep it clean and consistent), or they can create a secondary display in the branch.

Early Childhood Booklet (Up to 7) One stack of 10 per display.

Spanish Booklet (Up to 7) One stack of 10 per display.

Elementary Booklet (8-12) One stack of 10 per display.

Teen Booklet (13+) One stack of 10 per display.

"Swag" Graphic Elements

Use During the Event

Check-In Incentives

Small Button Template

Qty: Varies | 1 inch

-coming from Marketing (print at branch)

Large Button Template

Qty: Varies | 2.25 inch

-coming from Marketing (print at branch)

Completion Prizes

Yard Signs

Qty: Varies | 16x24

-coming from Lifelong Learning

-Vendor: Patriot Signage

Check-In Stickers

Qty: Varies | 2 inch

-coming from Lifelong Learning

-Vendor: 4Imprint

-12 different designs

Check-In Buttons

Qty: Varies | 1.25 inch

-coming from Lifelong Learning

-Vendor: 4Imprint

-same 12 designs as stickers

Window Decals

Qty: Varies | 5 inch

-coming from Lifelong Learning

-Vendor: 4Imprint

Supplemental Graphic Elements

Discover Summer Display (V2-June/V1-July)

Core of V2/V1 Displays

Activity Booklets

Qty: Stacks of 10 | 7x10

-coming from Lifelong Learning

Display Signs

Qty: 1 | 8.5x11 and 11x17

-coming from Marketing

(print at branch)

-11x17 portrait only

-8.5x11 landscape + portrait

Prize Box Sign

Qty: 1 | 8.5x11

-coming from Marketing

(print at branch)

-portrait only

Acrylic Entry Box

Qty: 1 | 8.5x11 Sign Holder

-branch-owned

Table Examples

(Top) Small set-up with the minimum amount of core items needed

(Bottom) Medium set-up with all core items and supplemental items If table is large enough or has nesters, this could be double-sided to allow for more booklets.

Additional Display Examples

Pro Tip

Try using a book stand to face-out a few copies of each booklet. Store extra in a stack underneath. This can also be done on a table if things are looking too “flat”.

Shelving Examples

Look at different ways ofusing multiple sections of low shelving together Center the prize box on top, and section off one side for activity booklets and the other side for general related materials or themed materials.

Shelving Examples

Various ways of merchandising shelving with activity booklets

If prize box fits within shelving (w/o attached sign holder), place inside with sign adjacent. Experiment with using multiple shelves for booklets or featuring materials related to each age group per shelf. (Keep it clean and consistent with repetition and straight lines.)

Alternative Top Shelf

Discover Summer Display (C1-June/July)

Core of C1 Displays

Activity Booklets

Qty: Stacks of 10 | 7x10

-coming from Lifelong Learning

Important Note

Depending on space, try to include more materials on the C1 display than the V2/V1 display. The prize box is only needed in the main display at the front of the branch, but please include the prize sign here once again. Feel free to add in Take and Makes but keep it clean and full. Remove and re-merchandise once depleted.

Display Signs

Qty: 1 | 8.5x11 and 11x17

-coming from Marketing

(print at branch)

-11x17 portrait only

-8.5x11 landscape + portrait

Prize Box Sign

Qty: 1 | 8.5x11

-coming from Marketing

(print at branch)

-portrait only

Optional Display (T1-June/July)

Core of T1 Displays

Activity Booklets

Qty: Stacks of 10 | 7x10

-coming from Lifelong Learning

Important Note

If space allows, feel free to create another display in Teen. This display should only include stacks of the Teen booklet. Please include the display and prize sign, and feel free to add teen-related materials.

Display Signs

Qty: 1 | 8.5x11 and 11x17

-coming from Marketing

(print at branch)

-11x17 portrait only

-8.5x11 landscape + portrait

Prize Box Sign

Qty: 1 | 8.5x11

-coming from Marketing

(print at branch)

-portrait only