HoK Textiles 2016

HAUS OF KEEGAN : TEXTILES

S/S 2016 : Luxury

Mission Statement

We are committed to empowering women to feel confident in all aspects of their life through the implementation of premium textiles as well as bold prints and patterns.

Values

At Haus of Keegan, we value the strength of the modern day woman who is not afraid to take risks. We are also passionate about quality work done professionally and creatively. Our customers will always be our top priority, and we intend to express that through honesty and integrity.

Vision

To empower women to take a risk.

Overview

CARSON

GENERAL: 24 Years Old | Single | Graphic Designer

HOBBIES: Photography | Illustrating | Dance

BRANDS: Saint Laurent | Versace | Givenchy

After graduating from design school, Carson landed a job working for a highly successful fashion magazine in New York City as an associate creative director. Extremely prosperous for her age, she exudes confidence. Carson has a darker, sexier, and edgier aesthetic than most, and she appreciates the graphic quality of prints and patterns due to her background in graphic design. She enjoys all types of music because it is always evolving like design. At night, she enjoys going to exclusive events due to her newfound connections.

Target Consumer

Marketplace Analysis

spring/summer 2015

High Quality | High Price | Quirky Edge

Autumn/Winter 2015

For Spring, the prints and patterns are graphic, simple, and clearly defined. For Autumn, they continue to be simple and on a smaller scale. The style has a feminine edge throughout.

Saint Laurent

High Quality | High Price | Strong Edge

For Spring, the prints and patterns are symmetrical, bold, and mixed. For Autumn, they are still symmetrical, darker, and geometric. The style translates as sporty, sexy edginess.

Versace

spring/summer 2015 Pre-Autumn/Winter 2015

spring/summer 2015

High Quality | High Price | Classic Edge

Pre-Autumn/Winter 2015

For Spring, the prints and patterns rely heavily on bold and graphic stripes. For Autumn, they are still graphic, but on a smaller scale. The style is dark and relies greatly on black.

Givenchy

All three brands have an edge to them and offer quality and expensive products. The majority of the prints and patterns are bold, graphic, simple, and symmetrical. Multiple patterns and prints may take place on the same garment, but they work in harmony. Overall, all three brands have something that would attract the target consumer.

Marketplace Analysis

MONUMENTAL | S/s 2016

+ With new manufacturing techniques revolutionizing the design process and architecture reaching new heights, fashion seems to be bigger and better than ever.