VEHICLES/ TECH / TRANSPORTATION/LOGISTICS
114/OCTOBER 2O23
MIDDLE EAST
LI CENSED BY D U BAI D EVELO PM ENT AU TH O RIT Y
G N I L L U P S I H T G N E O U R S TR
R E H T E G TO
k to l a t s e i r t s u I nd Z . A . N d n s t a r e D I p V x e O r C e rom Trail f k c a b g n i unc o b our t v u a o f b s t a i E n i M F g T& pin p i t s i t e k r how the ma
CONTENTS
CONTENTS COVER STORY
12 / WHAT’S NEXT FOR NAZ? The trailer experts talk about the rapid growth that is tipping its balance.
ALSO THIS ISSUE … NEWS
06 / NEWS FROM THE MONTH Lucid Air starts up assembly in a major step forwards for the nascent Saudi auto-industry. LAUNCHES
10 / HYDRO-POWER A new bus launches with a unique solution to combining hydro and electric power. INTERVIEW
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16 / A NEW MILESTONE Jufalli Commercial Vehicles (JCV) and its landmark debut of the eActros 300 L 4x2 in Saudi Arabia. INTERVIEW
18 / THE BIG FLEET SHIFT Anand Hegde, Head of Commercial Tyres & Fleet solutions – MEA Region at Bridgestone EMIA, talks about driving positive change in the market. INTERVIEW
20 / GETTING SITRAK T&FME speaks to the head of GTHE’s truck effort in the UAE. SHOW REVIEW
26 / AUTOMECHANIKA DUBAI The aftermarket is no longer an afterthought proves the busy event. BUYERS GUIDE
28 / SUV BUYING ADVICE Exeed on its new regional range and advice for potential SUV purchasers.
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OCTOBER 2023 01
WELCOME
GROUP MANAGING DIRECTOR RAZ ISLAM raz.islam@cpitrademedia.com +971 4 375 5483 MANAGING PARTNER VIJAYA CHERIAN vijaya.cherian@cpitrademedia.com +971 4 375 5472
THE SAUDI ARABIAN AUTO-INDUSTRY STEPS UP A GEAR A change in the production cycle of T&FME gave me the opportunity to spend a lot of time on the stand and in the conferences at Automechanika Dubai in the beginning of October. We’ve spoken a lot about the potential of the Saudi market over the past year in the magazine, honestly, a lot of this has sounded a lot like hot air. Blame a couple of decades of seeing announcements and exciting projects and initiatives be blown away in the desert wind. I’ve always had a nagging suspicion that we were just one market change or decision away from The Kingdom falling behind again – as it so often has. But at Automechanika, I got a real sense of movement. Of change. Much of the talk was about companies moving their people over to Riyadh. I lost count of the amount of times I was told during the week that I needed to go to NEOM, the northern metropolis being carved out of mountains. Others told me that Saudi was now their main focus. Their stand in Dubai a stopover before they strip down and move it all to the next big event across the border. Of course, much of this remains hope. The sort of hope that drags wagon trails across a continent to a golden promise. And I do think that
a note of caution is warranted. There rightfully should be questions asked about whether the timescale and growth that’s needed to accommodate all the ambition is laudable or realistic. The Saudi gold rush could yet end up a tale of too much, too soon. Can Vision 2030 really be more than an aspiration, a dusty target? Can it really be the rigid nation building exercise that it is intended to be, if it is already running into the sort of logistics problems that beset moving millions of dreams at breakneck speed. Better then, to rely on data and information. The hard evidence that this is more micromanagement than macromirages. Thankfully, Automechanika Dubai gave me the chance to talk to one of the architects designing KSA’s future as a powerhouse autohub, Aftab Ahmed of the Saudi Natonal Industrial Development Cetner. He laid out some compelling arguments about why we should start taking KSA seriously when it comes to building an EV-powered auto sector. He’s confident the Kingdom will reach its 500k vehicles target by 2030 and become the regional home for a new generation of vehicles. The message: we should all take Saudi seriously. Listening to his razor focussed clarity it was impossible not to.
STEPHEN WHITE EDITOR, TRUCK&FLEET ME STEPHEN.WHITE@CPITRADEMEDIA.COM 02 OCTOBER 2023
DIRECTOR OF FINANCE & BUSINESS OPERATIONS SHIYAS KAREEM shiyas.kareem@cpitrademedia.com +971 4 375 5474 PUBLISHING DIRECTOR ANDY PITOIS andy.pitois@cpitrademedia.com +971 4 375 5473 EDITORIAL EDITOR STEPHEN WHITE stephen.white@cpitrademedia.com +44 7541 244 377 ADVERTISING SALES MANAGER BRIAN FERNANDES brian.fernandes@cpitrademedia.com +971 4 375 5479 DESIGN ART DIRECTOR SIMON COBON simon.cobon@cpitrademedia.com DESIGNER PERCIVAL MANALAYSAY percival.manalaysay@cpitrademedia.com PHOTOGRAPHY
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MAKSYM PORIECHKIN maksym.poriechkin@cpitrademedia.com
CM
MY
MARKETING & EVENTS EVENTS & CONFERENCE PRODUCER PAUL GODFREY paul.godfrey@cpitrademedia.com +971 4 375 5470 EVENTS EXECUTIVE MINARA SALAKHI minara.s@cpitrademedia.com +971 4 433 2856 CIRCULATION & PRODUCTION DATA & DISTRIBUTION MANAGER PHINSON MATHEW GEORGE phinson.george@cpitrademedia.com +971 4 375 5476 WEB DEVELOPMENT ABDUL BAEIS UMAIR KHAN FINANCE CREDIT CONTROL EXECUTIVE CAMERON CARDOZO cameron.cardozo@cpitrademedia.com +971 4 375 5499 FOUNDER DOMINIC DE SOUSA (1959-2015)
The publisher of this magazine has made every effort to ensure the content is accurate on the date of publication. The opinions and views expressed in the articles do not necessarily reflect the publisher and editor. The published material, adverts, editorials and all other content are published in good faith. No part of this publication or any part of the contents thereof may be reproduced, stored or transmitted in any form without the permission of the publisher in writing. Publication licensed by Dubai Development Authority to CPI Trade Publishing FZ LLC. Printed by Printwell Printing Press LLC CPI Trade Media. PO Box 13700, Dubai, UAE. +971 4 375 5470 cpitrademedia.com © Copyright 2023. All rights reserved.
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FLEET
Fleet Review: Mazda6 – An a-mazing drive but ageing rental choice FLEET
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FLEET
Audi Oman helping to lead EV revolution in Sultanate
LOGISTICS
Pioneering Aramex brings EVs into its last-mile delivery fleet
Audi Oman has actively engaged in strategic partnerships and product placements to establish a robust foundation for the EV movement
CARS
Lucid Air opens ground-breaking car assembly plant in Saudi Arabia FLEET
eActros makes historic debut in Saudi Arabia
Lucid boost for Saudi Green Initiative's goal of ensuring that 30% of new car sales in the Kingdom are electric by 2030
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Automechanika Dubai: Bridgestone on shaping the future of sustainable mobility FLEET
UAE and Tadweer launch global initiative to decarbonise waste management
Bridgestone leaves an enduring mark as it aims to cement its status as an innovator in the automotive sector
CARS
Tata Prima: In Prime Position FLEET
RTA CEO receives special recognition award at Automechanika Dubai 2023
04 OCTOBER 2023
Anurag Mehrotra, VP, International Business and Strategy, CVBU, Tata Motors talks about the New TATA Prima and making the brand future-ready
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Drive the new way. New IVECO T-WAY: high productivity and safety on off-road terrains With a complete line-up of AWD and PWD versions and the the 16-speed HI-TRONIX automated gearbox, the IVECO T-WAY features a host of functionalities such as Rocking Mode, Off-road Mode, Creeping Mode and 4 reverse gears to tackle with ease the toughest off-road conditions. The new architecture of the EBS system, combined with disc brakes on all wheels, greatly improves the vehicle’s performance and the driver’s safety in the most demanding applications. New IVECO S-WAY: high technology and efficiency for on-road missions The new IVECO S-WAY, with a completely redesigned and reinforced cab, offers a wide choice of Euro III/V diesel engines, a delivering class-leading power from 360 HP to 560 HP Euro III / 570 HP Euro V and superior fuel-saving devices, such as anti-idling feature, Ecoswitch, Ecoroll and Smart Alternator, 12-speed HI-TRONIX automated transmission with the most advanced technology in its category, electronic clutch and best-in-class torque-to-weight ratio.
NETWORK
LUCID AIR BEGINS SKD ASSEMBLY IN KSA / UAE AND TADWEER LAUNCH GLOBAL INITIATIVE / PIONEERING ARAMEX ADDS ELECTRIC VANS TO ITS LAST MILE DELIVERY FLEET
NETWORK
Lucid Air opens ground-breaking car assembly plant in Saudi Arabia THE AMP-2 FACILITY BEGINS SEMI KNOCKED-DOWN (SKD) ASSEMBLY OPERATIONS AND IS EXPECTED TO ROLL-OUT 5,000 CARS ANNUALLY ASSEMBLY Lucid Group has opened its first evet international Advanced Manufacturing Plant (AMP2) to produce Lucid’s electric vehicles for Saudi Arabia and export to other markets. The establishment of AMP-2 received substantial support from the Ministry of Investment of Saudi Arabia (MISA), the Saudi Industrial Development Fund (SIDF), and the Economic City at King Abdullah Economic City (KAEC). It is expected to play a pivotal role in Saudi Arabia’s strategic initiative to diversify its economy. Lucid’s commitment to electric transportation aligns with the Saudi Green Initiative’s goal of ensuring
that 30% of new car sales in the Kingdom are electric by 2030. Peter Rawlinson, CEO and CTO of Lucid Group, expressed his excitement, stating, “We are de-lighted to make history today in Saudi Arabia by opening the country’s first car manufacturing facility, which will produce our award-winning electric vehicles and support the country’s vision for a more sustainable and diversified economy.” The AMP-2 facility has initiated semi knocked-down (SKD) assembly operations with an annual capacity of 5,000 cars. Initially, it re-assembles Lucid Air vehicle ‘kits’ pre-manufactured at the company’s U.S. AMP-1
Manufacturing Facility in Casa Grande, Arizona. Lucid’s longterm goal is to transition AMP-2 to complete build unit (CBU) production, with an additional annual capacity of 150,000 cars, ex-pected to be achieved after the middle of the decade. AMP-2 is not only a hub for innovation but also a source of job creation and skill development. Through a partnership with the Human Resources Development Fund (HRDF), Lucid aims to employ hundreds of Saudi nationals initially, with plans to grow the workforce into the thousands, in line with Vision 2030. The new collaboration aims to attract, train, and
retain talent to build a skilled and localised workforce. Situated near Jeddah, the plant’s strategic location on the Kingdom’s Red Sea coast provides robust supply chain access by land and sea. It positions Lucid to export its luxury electric vehi-cles to other regions in the future, further fostering domestic supply chain growth and creating demand for local suppliers. Faisal Sultan, Vice President and Managing Director Middle East at Lucid Group, emphasized the significance of the facility’s opening, stating, “The opening of our facility today marks the begin-ning of our production operations to assemble our world-class Lucid Air.”
SAUDI IS AIMING TO REACH THE PRODUCTION OF 500,000 VEHICLES PER YEAR, NATIONAL INDUSTRIES HEAD AFTAB AHMED HAS TOLD T&FME
06 OCTOBER 2023
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NETWORK
TRUCK AND FLEET AWARDS 2024 ANNOUNCED EVENTS
UAE AND TADWEER LAUNCH GLOBAL INITIATIVE TO DECARBONISE WASTE MANAGEMENT
In a significant stride toward environmental sustainability and the forthcoming hosting of the Conference of the Parties COP28, the UAE Ministry of Climate Change and Environment (MOC-CAE) and Tadweer (Abu Dhabi Waste Management Company) have formalised their commitment to combat climate change by signing a Memorandum of Understanding (MoU). This historic MoU marks the inception of the ‘Waste to Zero’ initiative, a global endeavor aimed at galvanising efforts to decarbonize waste management and establish a robust circular economy platform. The ‘Waste to Zero’ initiative is designed to bolster the UAE’s leadership in global climate action and contribute to international endeavors to achieve a 43% reduction in greenhouse gas emissions by 2030. The initiative calls upon nations to embrace and sustain advanced technology-driven solutions, particularly in the waste management sector, and to foster the growth of cir-cular economies. Commenting on this landmark agreement, H.E. Mariam bint Mohammed Almheiri, UAE Minister of Climate Change & Environment, emphasised, “As we prepare to host COP28, the UAE is keen to play a stronger role in driving global climate action by reducing emissions and contributing to the goals of the Paris Agreement, mitigating climate change effects, and protecting the plan-et. Our partnerships with major players are a key pillar in delivering the UAE’s climate commit-ments and achieving Net Zero by 2050.” truckandfleetme.com
The dates has been announced for the region’s leading Awards event for the transportation and mobility sector. The Truck and Fleet Middle East Awards 2024, including the prestigious Middle East Truck of the Year Award, will take place on the 23rd January, 2024 at the Ritz Carlton JBR hotel and resort. Now in their third year, these awards celebrate professional fleets and vehicle makers who play a key role in the operations, logistics and projects at the heart of the GCC economy. The Awards recognise fleets, as well as manufacturers and dealers whose trucks lead the way – whose out-of-the-box innovations deliver critical commercial ‘edge’, day in, day out.The Middle East Truck of the Year
Award will be decided by an expanded cohort of judges, the Truck and Fleet Middle East team have confirmed. The Truck and Fleet Middle East Awards 2024 will also feature product and automotive channel awards which will be decided by a region-wide vote which begins on 1 November. Companies wanting
to take part in any of the 20-plus categories can now go to the Awards site to place themselves up for nomination throughout October. Submitting your entry is easy, simply upload your nomination with images and other information, including technical specifications, before 30 October.
ARAMEX BRINGS EVS INTO LAST-MILE FLEET LOGISTICS Aramex has unveiled its ambitious plan to incorporate fully electric vehicles (EVs) into its last-mile delivery fleet in the UAE. This eco-friendly move aligns with Aramex’s steadfast commit-ment to sustainability and reducing its operational carbon footprint as part of its long-term stra-tegic vision. The introduction of EVs marks the initial phase of Aramex’s broader sustainability strategy, which includes its ambitious targets to achieve carbon
neutrality by 2030 and become net-zero by 2050. This initiative is just the beginning of the company’s plan to expand its clean mobility fleet across the UAE. Aramex also intends to collaborate with leading global EV companies to establish partnerships that will support its ambitious fleet electrification objectives worldwide by 2030. This strategic shift is in line with Aramex’s proactive, integrated, and stakeholder-centric approach to sustainability and value creation. The company
is committed to enhancing its com-petitive capabilities and minimizing the impact of its operations on the environment and the communities it serves. Aramex has a long-standing track record of sustainability leadership in the Gulf Cooperation Council (GCC) region. It was the first company in the region to release an audited sustainability report, demonstrating its dedication to key stakeholders, the community, and the environment. In 2017, Aramex successfully introduced ten fully electric vehicles to its fleet in Amman, Jordan, and has since been progressively testing EVs in other regional markets, including the Kingdom of Saudi Arabia. Commenting on this milestone initiative, Alaa Saoudi, Chief Operating Officer - Express at Ara-mex, said: “We are excited to introduce electric vehicles to our last-mile delivery fleet as part of our unwavering commitment to create a better future for the communities and markets where we operate.“ OCTOBER 2023 07
NETWORK
POLESTAR 3 LAUNCH NEARS AFTER DESERT TEST
ELECTRIC VEHICLES
The development of Polestar 3 is close to completion after the high performance electric vehi-cle (EV) successfully completed two weeks of extreme hot weather testing in the UAE. Production is slated to start in the first quarter of 2024
bringing a total of three Polestar mod-els on the road, including the two new SUVs, Polestar 3 and Polestar 4. Polestar 3 prototypes headed to the UAE in August after it made its global debut in 2023. A development team of engineers was deployed in the desert to fine-tune
the EV’s climate system in the hottest of environments. The expedition took place in the urban metropolises and deserts ofDubai and Abu Dhabi in temperatures up to 50oC, and is one of several extreme weather tests that Polestar cars undergo during development, said the manufacturer. Thomas Ingenlath, Polestar CEO, described the Polestar 3’s development and testing programme as progressing well: “I expect production to start in Q1 2024. Polestar 3 is at the start of its journey and customers can now visit our retail locations around the world and sit in its exclusive and innovative interior,” he said.
SIJIMIX ADDS 20 MORE RENAULT TRUCKS TRANSPORTATION Sijimix, a prominent member of the FNCT Group, and supplier of ready-mix concrete solutions in the UAE, has recently made a significant addi-tion to its fleet via Renault Trucks and United Diesel. The company has acquired 20 brand-new Renault Trucks K380 P6x4 concrete mixers, further solidifying its position as a leading supplier of high-quality concrete in the region. The news fol-lows the announcement in January, that Renault Trucks had secured a deal with one of
the UAE’s leading ready-mix concrete suppliers to supply a total of ten new K 380 trucks for the transport of concrete across the eastern UAE. The new additions, equipped with 9 CBM transit mixers, have been sourced through United Diesel, the official importer of Renault Trucks in Dubai and the Northern Emirates. Already operational, these robust vehicles are set to transport concrete efficiently across the United Arab Emirates. The K range is celebrated for its durability, operational comfort, impressive payload capacity, towing capabilities, and adaptability for various purposes. Featuring
a full steel bumper, exceptional obstacle clearance, and the market’s best approach angle, the vehicles are designed to meet the diverse needs of customers, even in the harshest conditions. Mahmoud Attourah, CEO of FNCT Group, stated: “Renault Trucks earned our trust with their rationalized financial costs and sustained rapport in client care.” FNCT Group is commited to delivering the highest professional standards and engineering quality in all its projects. The reliability and efficiency of trucks like the Renault Trucks K Range play a crucial role in achieving this commitment, suggested the firm.
MG NAMES NEW SAUDI PARTNER DISTRIBUTORS
MG Motor, the British automotive marque, has announced a strategic partnership with Jiad Modern Motors, a Mohamed Yousuf Naghi Company, to serve as its new and official distributor in Saudi Arabia. This move aligns with the Chinese-owned car maker’s regional expansion strategy and aims to make their highly popular car lineup accessible to a wider customer base in the kingdom. The official agreement signing ceremony took place at the Mohamed Yousuf Naghi headquarters, with attendance from key figures including Mr. Tom Lee, MG Motor’s Managing Director for the Middle East and North Africa, and Mr. Mohamed Yousuf Naghi, Chairman of Mohamed Yousuf Naghi Company. This partnership is a significant development as MG Motor gears up for its upcoming centenary and continues to establish itself as a leading player in Saudi Arabia and the broader Middle East automotive market. In 2022, MG experienced a surge in popularity, with more customers than ever before choosing its stylish, well-equipped, high-tech, and high-value cars. This success propelled MG into the GCC’s top six car manufacturers for the first time in 2022.Jiad Modern Motors is set to launch MG showrooms in key cities including Jeddah, Riyadh, and Dammam in the near future, with plans for a total of six facilities by the end of 2023. The focus is to enhance the MG experience by expanding the network and providing comprehensive high-quality aftersales services.
INSIDE THIS ISSUE: A TALE OF TRAILERS, SITRAK NOT GETTING SIDETRACKED, BRIDGESTONE’S MOBILITY JOURNEY, AND MUCH MORE!
08 OCTOBER 2023
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LAUNCHES
HYDROGEN-POWERED MIDIBUS HYDRON MAKES ITS GLOBAL DEBUT / GEELY’S MONJARO SUV HAS BEEN LAUNCHED IN THE UAE BY AGMC
LAUNCHES FCEV LOOP 30KW
World Premiere: Hydrogen Midibus HYDRON LOOP ENERGY DRIVES STATE OF THE ART DESIGN FOR VENERABLE ITALIAN BRAND Sometimes it appears in the bus and coach industry, that there is the salient question of “Battery versus Hydrogen” as a means of energystorage and provision. But in fact it is not the question to say A or B, but sometimes both! RAMPINI is therefore the first manufacturer to offer a compact Midibus with a well-sized battery and a hydrogen range extender to combine the best of both worlds. Basically, every hydrogen bus is a electric bus – the defining question is just, how big are battery and fuel cell and their relevance for the Traction System. The somewhat small-sized battery pack (175 kWh) is supported by a compact 30 kW fuel cell by the Canadian manufacturer Loop Energy. Due to the innovative eFlowTM architecture of the company, the fuel cells offer a
10 OCTOBER 2023
16 percent lower consumption of precious hydrogen while at the same time boasting up to 90 percent higher peak power and ten times better current density uniformity with the same stack size. The superfluous heat of the fuel cell as well as the traction is harvested efficiently and supports the heating for the drivers or even the passengers area. The fuel cell is managed by the Rampinis own “Hy4Drive”-System, which has a 10.000 hours lifespan. It has a preheating for winter, and can be started even in very cold weather after a short waiting time. The three Luxfer Type 3 flasks with 350 bar pressure hold ca. 15 kg of hydrogen in a modular frame. With this amount of Grade D Hydrogen, the HYDRON is able to extend its range to more than 400 kilometers
in E-SORT 1 and almost over 500 kilometers in E-SORT 2 without heating or A/C. With Hydrogen alone the range can reach also 250 kilometers, what should be enough for a days service in most cases. Due to a partnership with the Italian gas supplier Sappio, RAMPINI is also able to support customers in the setup of their own hydrogen fuel station. The manufacturer has installed such a filling station on its factory premises in Passignano himself recently. The “Hy4Drive-System” offers four different modes of usage of the fuel cell and thus of the whole Drive System. The modes can be individually chosen by the driver in the vehicle System or the systems choses them automatically in case of a malfunction or of low battery energy. Generally, the fuel cell can
be activated only under 90 percent E-SOC and runs with low power between 90 and 93 percent E-SOC. The Range Extender mode is designed to maximize daily mileage using energy normally in proportion 40 percent battery and 60 percent Hydrogen energy, which equals the proportion of total on-board energy. Also is it possible to activate a “Pulse-Mode” of the fuel cell with given time slots, when it working or not. This is the ideal mode of driving to reach the best possible range, using battery as well as fuel cell Energy. The fuel cell alone can fill the battery up to 80 percent E-SOC (Electric State of Charge) in about 4 hours and 40 minutes, compared to 7 hours with a 22 kW external charger. In case of high power demand or when the E-SOC falls below 20 percent,
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LAUNCHES
GEELY’S MONJARO ARRIVES IN UAE
THE MONJARO HAS BEEN HAILED AS THE MOST ADVANCED SUV BY GEELY AUTO
CUSTOMISED POWER The Hybrid Custom mode customises exactly how much energy is drawn from the 170 kWh Traction-battery respectively from the 30 kW-fuel cell to allow adapting the usage according to the actual depot- and infrastructure-capability.
ELECTRIC BACKUP When the hydrogen storage is empty or in cold weather, the bus can switch to pure electric mode.
the fuel cell is set into a boost mode to deliver maximum power. Thus the Range of the HYDRON is minimum 100 km higher than that of the BEV ELTRON in E-Sort 1. In the Pure Hydrogen mode all energy comes from the stored Hydrogen (stored gaseous at 350 bar pressure). The LFP-batteries have only a peek shaving function during acceleration and also a buffer function
for storing regenerative braking (recuperation). State of Charge of Battery (E-SOC) is always kept around 90 percent and the fuel cell power can be manually adjusted between 50 and 100 percent. This mode is ideal, if the vehicle is supposed to run on the Batteries in the next service cycle. Pure Electric mode uses energy from the 170 kWhTraction battery only.
AGMC, the official distributor of Geely vehicles in the UAE, has launched the Monjaro, Geely Auto’s high-end flagship SUV. Built upon the advanced Compact Modular Architecture (CMA), the Monjaro promises to compete in the the SUV landscape by offering impressive safety, performance, intelligence, and efficiency at a lower price point than other more established competitors. The Monjaro, hailed as the most advanced SUV ever to be introduced by Geely Auto, has among its standout features the Highway Assisted Driving system, which actively monitors the vehicle’s surroundings and autonomously adjusts lanes for enhanced safety. The SUV also boasts a 540-degree Surround View for a comprehensive perspective while driving. Under the hood, the Monjaro packs an efficient punch with its 4-cylinder, 2.0-liter turbo engine, generating an impressive 175kW (235hp) and 350Nm of torque. This formidable power is smoothly harnessed by an 8-speed automatic transmission. To mark the occasion, AGMC has unveiled an exclusive special launch edition of the Monjaro. This edition features a distinctive Matte Grey exterior and an elegant Caramel interior finish, adding a new dimension to the Monjaro lineup.
The Monjaro range is available under a special launch offer starting from AED 123,900 for the Monjaro GK trim level, AED 133,900 for the Monjaro GF trim, and AED 138,900 for the range-topping GF+ model, available in Matte Grey and Turquoise Blue. The launch offer also includes a three-year finance package at just 0.99%, free registration and window tinting, a five-year or 100,000km service contract, and a five-year or 150,000km warranty. Based on the sophisticated CMA platform, the Monjaro showcases strong proportions with a wide 1610mm wheel track and a long 2845mm wheelbase, delivering both a commanding presence and a spacious interior. The interior of the Monjaro is a harmonious blend of Eastern and Western styling, featuring intricate Chinese elements like classical knots which are woven into the seats for refined detailing. SPECIFICATIONS Model
GF Premium
Drive
4WD
Transmission
2.0TD+8AT
Power
235hp
Torque
350Nm
0 TO 100KM/H 7.7 SECONDS
SPECIFICATIONS Model
HYDRON
Power
Loop Energy S300 (30 kW) fuel cell engine
Length
8m
Range
450km
Passengers
48
truckandfleetme.com
OCTOBER 2023 11
INTERVIEW
HOW FAR CAN
N.A.Z GO?
N.A.Z Industries CEO Adel Mir talks to T&FME about how the market is tipping in the favour of the trailer solutions firm in the region
E
stablished in 1996 in the Jebel Ali old industrial zone, which later became part of the Palm Jebel Ali development. N.A.Z Industries played a significant role during a period when the UAE was preparing for rapid economic growth and construction. During the late 1990s and early 2000s, the UAE experienced significant economic growth and construction. This period was characterized by a surge in infrastructure development and a growing demand for various products and services. At that time, most trailers in the UAE were imported from Europe, and they came with high price tags. This presented an opportunity for N.A.Z Industries (MAMMUT) to enter the market by offering high-quality products at more reasonable prices.
12 OCTOBER 2023
N.A.Z Industries (formerly known as MAMMUT) focused on producing highquality products. Over the years, the company has built a reputation for its products’ durability and performance. N.A.Z products are not only popular in the UAE but also have a presence in neighbouring countries. This suggests that the company has successfully expanded its reach beyond the local market. N.A.Z trailers rate as having some of the “best resale value in the market” highlighting the quality and reliability of its products. Now headquartered in a vast and modern new facility in Dubai Investment Park, the firm is determined to expand to meet a boom in demand from its customers. Speaking to T&FME, N.A.Z Industries CEO Adel Mir talks about playing a vital role in providing cost-effective and high-quality products, particularly in the field of trailers,
We are a full product provider. With our heavy trucks, the customer can get everything from one hand”
during a period of significant economic growth in the UAE and the broader region. This is a company determined not stand still to help fleets that are always on the move. Can you provide an overview of your manufacturing facilities and processes in the UAE?
We have recently opened a new 350,000 sqm production facility in Dubai Investment Park 2 (DIP-2) which we work in two shifts. We will also have a plot in the Freezone which is three times bigger than our facility in DIP 2 – that is under construction and should be ready in 2024. In addition to our own facilities, we have a local supplier (production contractor) under a long-term contract for the supply of beams and chassis for our standard trailers. Their sophisticated production line can produce a trailer chassis in less than one hour. Considering truckandfleetme.com
INTERVIEW
WORKING IN TANDEM Adel Mir (right) and CCO Hussein Alsharu are well-respected figureheads within the trailer industry. Their close working relationship has helped established N.A.Z as a leading manufacturer of trailers in the market.
truckandfleetme.com
OCTOBER 2023 13
INTERVIEW
all the above facilities, we should be able to produce more than 400 trailers per month. What materials and technologies do you use in the construction of your trailers to ensure durability and reliability?
The chassis are built from high quality steel with high grades. The components including axles, hydraulic systems, lighting, brakes, landing legs and rims are all imported from Europe…mainly Germany and Italy. We follow 16 technical and engineering certificates and standards while manufacturing the trailers and our strict Quality Control (QC) department is checking the entire process from materials that are procured to the production process and final products. They are controlling the quality to ensure that products which are delivered to customers are standard, durable and reliable. Our products are warranted for one year, and after one year we provide service as well. It is important to mention that we do not get any major complaints for the products delivered to clients – and minor issues are rectified immediately.
A TRUE TEAM EFFORT Adel Mir says that people come first at N.A.Z Industries and that includes building a highly skilled and customer-focused team which is invested in its rapid growth. Happy people build successful businesses, he says.
and solution for their logistics. It is because of the quality, cost-effectiveness, durability and resale value of our products. We do not compromise on quality, even if the client insists to do so. Our philosophy is to have customers satisfied by the products they buy because that makes them come back to us again. You’ve recently moved into a new facility in Dubai, please explain why the time was right to make this move?
How would you sum up the NAZ approach to do doing business – what is the NAZ philosophy?
We believe in our products and service, and we know that we are recognised by the market as the number one choice when it comes to trailers
Over the past three years, the demand for our products has been increasing substantially. We had 80% growth from FY2021 to FY2022 and in FY2023, we expect to have more than 100% growth in terms of production and revenue. The expansion is due to the clients’ calls. We have
Over the past three years the demand for our products has been increasing”
started receiving lots of enquiries in the last few months which we probably could not cope with in our old facilities hence why we decided to move to bigger facilities while developing the even larger production hub in the Freezone. The last thing a production needs is disruption – how did you keep going during Covid?
Covid was a challenging time for us. The market demand was low, revenue had dropped and the overheads were high. Like many other companies, we had to reduce the salaries and asked employees to work online from home. Our workers were accommodated in temporary accommodation facilities inside the factory in order to avoid their interaction with other workers of other companies in the camp. The major challenges post-Covid have been the availability of the materials we need, and also the logistics challenges caused by disruption in the supply chain. Only long-term planning can be a solution for these issues, and we currently plan our procurement of components and logistics across two years to secure the materials and components we will need. From the types of trailers your customers are asking for, what can that tell us about the current market?
Actually, our business is run by our customers and their demands. We are not merely a manufacturer of standard trailers, we provide solutions for logistics, construction and other industries. The current market is different from one to another country. For instance, Qatar and the UAE do not have major construction projects, however, since they have made new cities and developments, they require waste management equipment. The situation is totally different in the countries that are announcing major construction projects. On that point, have you been surprised
14 OCTOBER 2023
truckandfleetme.com
INTERVIEW
systems, and advocating for the adoption of air disc brakes over drum brakes among our clients. Additionally, for steel surface preparation, we opt for recycled and reusable shot pellets instead of sand blasting.
by the strength of the Saudi construction market over the past three years?
There is not much construction activity in the region, bar Saudi Arabia. The total spending for major projects in KSA is around $172 billion over the next seven years. As a comparison, Burj Khalifah which is the tallest tower in the world cost $1.5 billion (AED5bn) back in the 2000s.
What is your distribution network like, and where can customers purchase your trailers in the UAE or internationally?
We have seven members in our sales team and we have representative offices in five countries in the region.
Do you support the recent changes to load capacity rules in the UAE? What impact will it have on you, your customers and the transportation industry going forward?
How do you stay updated with
We have started R&D into how to modify our existing trailers to coup with the new road regulation. It is an opportunity for us, because it increases the demand of the trailers with less payload. Currently, there are lots of trailers on UAE roads which are carrying much more load than it will be permitted under the new rules. All such trailers should be taken out and replaced by new trailers with less capacity.
industry trends and incorporate new
One thing that is clear when you visit NAZ is that you believes in supporting your workforce. In your words why is this approach important?
Success is not an accident. It comes with strategic planning and execution and the main element for success are people. Any company that can create happiness for its employees will succeed. The performance of contented employees is pivotal to ensuring our clients’ satisfaction, as it consistently leads to the production of high-quality work and superior outcomes. If someone ask me what are the three factors to run a successful business, I will say People, People, People.
technologies into your trailer designs?
Can you provide references or case studies that demonstrate the success of
Our plan is to reach production and delivery of 12,000 trailers per year”
We’ve initiated a trend of utilising high-strength steel instead of conventional mild steel to decrease the trailer or body’s weight. Additionally, we conduct Finite Element Analysis (FEA) to assess stress and loading on our designed products, ultimately enhancing their performance.
your trailers in various applications?
Our products are not limited to semitrailers. We are a true solution provider. We manufacture some products for industries and Oil& Gas applications in UAE and they don`t look like trailers. They are special equipment used for industries. How do you address environmental and sustainability concerns in your manufacturing processes?
We employ various strategies to minimise our environmental impact. This includes replacing traditional filament bulbs with energy-efficient LED lamps in our trailers and trucks, implementing eco-friendly brake
How far can NAZ go? What are your future plans for expansion?
Our plan is to reach production and delivery of 12,000 trailers per year. The demand is there and we are working to expand in order to meet the demand. Our new facility in DIP-2 can deliver 3,200 units a year in 2 shifts. Our facility in free zone which is still under construction, can deliver 4500 units in 2 shifts. We have a supply contract with one of the most reputed steel factories in the region and we can get approximately 3,500 chassis of standard trailers from them every year. Once the chassis are built, they will be shifted to our own facilities for the completion of trailers.
PLANNING FOR GROWTH N.A.Z Industries is planning to reach a production target and delivery of 12,000 trailers per year. The demand is there and we are working to expand in order to meet the demand, says Adel Mir.
truckandfleetme.com
OCTOBER 2023 15
INTERVIEW
“IT’S MORE
THAN JUST
A VEHICLE”
Jufalli Commercial Vehicles (JCV) talks to T&FME about its landmark debut of the eActros 300 L 4x2 in Saudi Arabia
T
he sustainable transportation landscape in Saudi Arabia is on the verge of transformation as the highly anticipated, eActros 300 L 4x2, the first batteryelectric truck from Mercedes-Benz, makes its debut in the Kingdom. Jufalli Commercial Vehicles ( JCV), the authorised general distributor for MercedesBenz Trucks in Saudi Arabia, has unveiled this revolutionary heavy-duty electric truck, marking a significant milestone in the pursuit of emission-free road transportation of goods. JCV has had a long and successful relationship with Daimler AG dating back to 1974 when a joint venture between
16 OCTOBER 2023
Mercedes-Benz Commercial Vehicles and EA Juffali & Brothers established the National Automobile Industry (NAI) in Jeddah to manufacture Mercedes-Benz commercial vehicles in Saudi Arabia. With a strong commitment to innovation, sustainability, and a cleaner future, the eActros represents a remarkable leap forward in the transportation sector. “The first all-electric truck from Mercedes-Benz is sustainable, futureoriented, driven by innovation and quiet. But the eActros is more than just a truck; it is part of the integrated eActros solution,” states Heiko Schulze, CEO of Juffali Commercial Vehicles. “Launching eActros in Saudi Arabia is a significant milestone for
It is sustainable, futureoriented, driven by innovation and quiet”
sustainable transportation in the area. This reinforces our commitment to sustainability in transportation and the environment. The electric truck symbolises our dedication to responsible choices and a sustainable future, aligning with our core values.” Equipped with state-of-the-art driver assistance systems, including Stability Control Assist, Lane Keeping Assist and Active Brake Assist 5, the eActros ensures both safety and comfort for drivers and pedestrians alike. Its Acoustic Vehicle Alert System adds an extra layer of safety, making it audibly detectable by other road users at speeds up to 60 km/h, Zaben explained. The eActros is powered by the eAxle, featuring two integrated electric truckandfleetme.com
INTERVIEW
motors and a two-speed transmission, delivering unparalleled ride comfort and exceptional vehicle dynamics. With its impressive battery capacity of 336 kWh, the eActros 300 boasts a realistic range of up to 300 km with a single charge, making it ideal for distribution transport. “This cutting-edge all-electric truck is designed to be more than just a vehicle; it’s a testament to the harmonious integration of innovation and efficiency. It is also a statement of Mercedes-Benz Trucks’ unwavering dedication to a greener planet and a step towards Saudi Vision 2030’s sustainable transportation goals,” says Yazan Zaben, Director of Sales at Juffali Commercial Vehicles. The eActros is available in two versions with three or four batteries. Each of these special lithium-ion batteries has a capacity of approximately 112 kWh, resulting in total battery capacity of around 336 and 448 kWh. All this power helps the eActros to travel distances of up to 330 km and 400 km, although the exact range may vary depending on the geography of the area, driving method, outside temperature, load and body, among other factors. The eActros has excellent stamina, making it ideal for heavy-duty distribution haulage in urban areas. With its fast-charging capability, the truck can be charged up to 80 per cent in an hour, ensuring it’s always ready for demanding daily operations, adds Zaben. Filling stations are replaced by charging stations. The standardised charging system makes charging the eActros as intuitive as possible: apply the electronic parking brake, unlock the vehicle, and connect the CCS Combo-2 plug to the vehicle’s charging socket (it locks automatically). With a charging capacity of 160 kW, it can go from 20% battery to 80% in just over an hour with three batteries and in around an hour and a half with four batteries. The average charging time depends on the ambient temperature and the vehicle temperature, the charge level of the batteries and the charging capacity of the charging station. To stop the electrical charging process, press the stop button next to the charge socket to unlock the vehicle. The eActros comes as standard with proven assistance systems from MercedesBenz Trucks to assist drivers, especially in urban areas: from Stability Control Assist, Lane Keeping Assist, Attention Assist and truckandfleetme.com
A RANGE ANXIETY BEATER The eActros 300 boasts a realistic range of up to 300 km with a single charge, making it ideal for distribution transport in urban areas.
The eActros ensures both safety and comfort”
Sideguard Assist to Active Brake Assist 5, tyre pressure monitoring and Roll Control Assist. The cab of the eActros electric truck is also equipped with a new fire detection and alarm system with which drivers can be warned in plenty of time if there is an emergency. What’s more, all eActros variants are equipped with the legally prescribed Acoustic Vehicle Alert System as standard.This is an acoustic warning system that sounds when
FUTURE-ORIENTED TRANSPORTATION Heiko Schulze, CEO, JCV, describes the eActros as a future-oriented truck and a significant milestone for sustainable transportation.
the vehicle travels at speeds of up to 60 kmph in order to make other road users aware of the vehicle, increasing safety in the process. The eActros is powered by the eAxle, featuring two integrated electric motors and a two-speed transmission, delivering unparalleled ride comfort and exceptional vehicle dynamics. Thanks to the Multimedia Cockpit and the MirrorCam as standard features, a particularly low noise level in the cab and low vibration (as there is no engine under the cab), driving and working in the eActros are made as relaxing and stress-free as possible. The eActros is as much as twice as efficient as a diesel truck. It achieves this by using its energy efficiently with the aid of the ePowertrain and the recuperation function (with which especially high levels of energy can be recovered during deceleration phases). The tailor-made electric truck solution focusses on heavy-duty shortradius distribution in urban areas and is truly impressive thanks to its optimised drivetrain weight, increased efficiency and low-noise driving. The eAxle used has two separate electric motors and delivers a peak output of 400 kW. In March 2023, a near-series eActros 300 prototype was driven around 3,000 km from the Arctic Circle to Stuttgart in Germany to test the vehicle in real operation for several days at a time under the most varied climatic and topographical conditions.
MORE THAN A VEHICLE The eActros is an electric truck which combines efficiency and innovation – and a step towards Saudi Vision 2030, says Yazan Zaben.
OCTOBER 2023 17
INTERVIEW
THE COMMON
THREAD
Anand Hegde, Head of Commercial Tyres & Fleet solutions - MEA Region at Bridgestone EMIA, talks to T&FME about driving positive change in the market and industry
T
he mobility environment in the Middle East and Africa (MEA) is unique, marked by diversity and economic challenges. In this backdrop, Bridgestone’s commercial tyres and fleet operation is guided by the steady leadership of Anand Hegde. In a special interview with T&FME, Hegde paints a detailed picture of its position and vision and ensuring economic pressures do not nudge businesses to prioritise shortterm costs over long-term ownership.
What is your assessment of the current mobility continuum in this region and how and where is Bridgestone positioned in this spectrum?
In the context of the current mobility landscape 18 OCTOBER 2023
in the Middle East and Africa, it is essential to recognize the vast diversity that characterizes this expansive region. The numerous culturally distinct countries and populations present many different challenges in the Mobility space. One common thread across the region is the economic uncertainty, high inflation rates and the devaluation of foreign exchange exerting significant pressure on businesses to find ways to re-duce operational costs. Labor costs are low, safety awareness is not there and Customers are short term focussed on initial purchase price and not the Total cost of ownership which is through the full life of the tyre. Bridgestone has been the market leader in the Commercial tyres segment thanks to our strong brand presence, a product line that is specifically tailored to meet the unique needs of the Middle East region and our
Being a leader comes with a responsibility to drive positive change”
extensive distribution network which ensures our strong connect with the End consumer. However, being a market leader comes with it a responsibility to drive positive change. We try-ing to shift the mindset of Fleet operators in the region to Sustainability, Safety and long-term total cost of ownership reduction. Our collaboration is not limited to just Tyres but the com-plete Fleet management process. With companies undergoing digital transformation, what do you think will be the new chal-lenges for the automobile industry in a digital ecosystem?
We are seeing a big shift in the way Fleets operate where information is the key. Fleet manag-ers want to know in real-time the health of their fleet and its operating efficiency. This truckandfleetme.com
INTERVIEW
includes Vehicle conditions, Fuel efficiency, Maintenance costs, Route optimization, Driver behavior etc to name a few. Digital solutions are now easily available across countries and we come across a progressive fleet using these Solutions even in an underdeveloped economy country in Africa. Bridgestone has made significant strides in embracing digital transformation within the auto-mobile industry. Use of RFID chips embedded into the tyres during production allows tracking tyres in real-time, offering valuable insights into tyre condition, usage, and performance. Tirematics Valve sensors for Tyre pressure and Temperature monitoring is one other Solution from Bridgestone which can provide alerts of low pressure. Maintaining optimum pressure improves safety, reduces fuel cost and extends Tyre life. The latest addition to the Bridgestone Digital Suite is WEBFLEET telematics solutions. Telematics technology allows for the remote monitoring and management of vehicles in a fleet. It provides critical data related to vehicle location, usage patterns, fuel consumption, and more. This data enables fleet managers to make informed decisions to optimize routes, reduce operational costs and ensure efficient fleet management. However, this digital evolution also raises concerns about data security, privacy, integration complexities and the need for training. As the industry continues to adapt, addressing these challenges will be pivotal in ensuring the successful integration of digital solutions and realising their full benefits. What are the sustainable
many Chinese traditional IC engine Truck manufacturers dominating African market just as we see major progress being done by the leading global truck brands in the EV space. Do we know yet what the tyres of tomorrow will be like?
PRIORITIZING SEGMENTS Bridgestone is focused on premium products for premium segments in the Middle East, and meeting a diverse set of often complex market needs.
For Bridgestone, which are the most important markets in
One common thread across the region is the economic uncertainty”
the Middle East and why?
In the Middle East, Bridgestone’s approach is guided by our philosophy of being a premium mobility solution provider. Rather than singling out specific markets, we prioritize market segments that demand premium products and mobility solutions. Our focus is on delivering value to users to meet diverse market needs and the complexities are many – Physical distribution, Financial instruments, Standards & regulations, Operating conditions etc require a unique flexi-ble approach. Our commitment lies in understanding and navigating these complexities to pro-vide the right products and services irrespective of geography.
solutions Bridgestone is working towards in the tyre industry?
How do automotive OEMs transition
At the core of Bridgestone philosophy is the E8 commitment to Sustainability. We are building tyres with increased percentage of sustainable materials and constantly working to improve this score without compromising safety and performance. We take pride in our market-leading Bandag Retread products which extend the life of Tyres and reduce waste significantly. Bridge-stone Tyres and Fleet solutions help in reducing fuel consumption with superior tyres, better tyre maintenance and efficient fleet management.
to electric vehicle manufacturing?
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In the transition towards electric vehicles (EVs), especially within the realm of commercial vehicles, we are witnessing a growing interest from automotive OEMs. Leading EV truck manufac-turers are actively collaborating with Tyre manufacturers as they test their products in the harsh weather conditions of the Middle East. A lot depends on the National electricity grid in-frastructure of the country hence Governments will play key role in the roll out of EV trucks. We see
While we read a lot about Airless tyres concept, these are still in test phase and mainly targeting low speed operations in aggressive terrains but not for high speed ‘black top’ highways! Sus-tainability is another key aspect and we expect greater adoption of Sustainable materials and eco-friendly processes in tyre manufacturing. A lot has been spoken about the Tyres for EV vehi-cles which need to have higher traction, more silent and be able to Crry the extra load of the heavy batteries. The most significant shift though lies in new-gen tyres communicating in real time with the Fleet with data on temperature, pressure, wear, road conditions and Tyre maintenance needs. This data will be invaluable as it will allow for proactive care and enhance safety. We may not see a dramatic change in the fundamental tyre concept, the ability of tyres to communicate with vehicles and fleet managers will be a game-changer. As COP 28 approaches, there is a growing anticipation among the public regarding sustainability. Is it crucial to incorporate sustainability into your communication approaches in order to establish your brand’s credibility?
In preparation for COP 28, we at Bridgestone understand the growing anticipation among the public regarding sustainability. We are striving to communicate the benefits of sustainability to individuals across the mobility spectrum, from truck drivers to workshop technicians, fleet managers and fleet service users. And as to how it effects their families and future generations. As the market leader, we carry the responsibility to ensure that all people involved in the mo-bility process believe that sustainability is not just a buzzword but something that genuinely benefits and touches all our lives. At Bridgestone, sustainability is a priority as evidenced by our E8 Commitment which is our corporate commitment to address climate change by reducing our carbon emissions and invest-ing in a new energy economy. It serves as our framework for the transformation of our business model, paving the way for us to become a leader in sustainable mobility and advanced mobility solutions. OCTOBER 2023 19
INTERVIEW
SITRAK IS ON TRACK
FOR SUCCESS T&FME talks to Walid Eldessouki of Galadari Trucks & Heavy Equipment (GTHE) about the growing popularity of Sitrak and Chinese brands in the UAE 20 OCTOBER 2023
truckandfleetme.com
INTERVIEW
I
n recent years, the United Arab Emirates (UAE) has become a focal point for global trade, tourism, and transportation. With the rapid infrastructure development and investment in road transport, there’s an increasing demand for reliable heavyduty trucks. Enter Sitrak, a product of the collaboration between China’s Sinotruk and a leading European manufacturer. This rising brand is making waves in the UAE redefining what businesses can expect from imported heavy vehicles from China. Sitrak, also known as Shandong Heavy Industry Group in China, is a relatively new name but has deep roots in truck manufacturing. With technical support and collaboration from its European partner, it offers advanced transportation solutions primarily for the Chinese domestic market and select international markets. The brand reflects a harmonious blend of European engineering with Chinese manufacturing efficiency. The region’s geographical position and its status as a trade hub necessitate a fleet of heavy-duty trucks that can withstand both the harsh desert environment and the demands of long-haul transport. Sitrak trucks, with their robust build and advanced cooling systems, are well-suited to this challenging task. Moreover, their competitive pricing, when compared to European or American counterparts, provides an attractive proposition for businesses looking to expand their fleet without significantly denting their finances. Sitrak trucks come equipped with modern technology, offering digital solutions for fleet management, fuel efficiency optimisation, and real-time tracking. Such features are essential for fleet businesses that prioritise efficiency and timely deliveries. In a region where temperatures can skyrocket, Sitrak’s advanced temperature management system ensures the vehicle’s longevity and reduced maintenance downtime. For any international brand, local partnerships are the backbone of success. Recognising this, Sitrak has collaborated with one of the strongest and best-known names in the UAE to provide comprehensive after-sales services, spare parts availability, and timely maintenance, namely Galadari Trucks & Heavy Equipment (GTHE). Speaking to T&FME, GTHE’s general manager Walid Eldessouki tells the magazine that plugging Sitrak into the Galadari network instils confidence in fleet businesses to invest in the brand, knowing
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that they have local support when needed. Eldessouki says that one of the priorities has been to ensure that the trucks are ideally suited for local fleet customers. “Since I joined , I’ve received tremendous support from Galadari and Sitrak,” he says. “Together, we started taking customer feedback seriously and began ordering new trucks and making necessary modifications based on the customers’ needs.” “For instance, we have enhanced the AC compressor for this market. Similarly, some bearings have been upgraded to cope with the extra weight these trucks carry in the UAE. We also made changes to the mixer type, especially the hoses. Even the tyres were replaced to suit customer demands in the market.” As countries such as the UAE continuing their journey towards becoming a global trade and logistics hub, the role of reliable heavy-duty trucks becomes ever more crucial. Sitrak, with its blend of Chinese efficiency and European engineering , is well-positioned to serve the unique needs of the Emirati market. While it’s still early days, initial indications suggest that Sitrak could become a trusted name on the UAE’s highways in the years to come. “The market has been evolving rapidly, especially in the last two to three years. There’s a surge in the use of Chinese trucks now. Also, with the increasing competition, profit margins have become very thin, leading companies to cut costs wherever possible. Even the regulations have changed, affecting the way businesses operate,” Walid Eldessouki tells T&FME. One of the major changes has been the rise of fuel prices to levels that most fleets in the market have never had to consider. While still relatively low compared to international standards, Eldessouki says that this is still having an impact on many fleet businesses. He argues that a cost-effective option like Sitrak can ease some of those pressures when it comes to fleet renewal. “Yes, while fuel prices may seem low, businesses operate on thin margins. Even a slight increase in fuel prices can have a significant impact on profits. For example, a 5% margin is no real margin at all. It becomes even more challenging when you’re a subcontractor and are already working with tight budgets.” Another upcoming issue confronting fleet owners is the introduction on new restrictions on gross vehicle weights and combinations. From January next year, fleets will need to keep their loads down truckandfleetme.com OCTOBER 2023 21
INTERVIEW
HELPING FLEET EFFICIENCY Walid Eldessouki says that a high-quality, cost-effective option like Sitrak help fleets meet the demands of a challenging market.
and vehicle weights below 65t. It is an issue Sitrak and Galadari have been applying a large amount of thought and resources to ensure their trucks are ready for the changes. “The change in weight regulations has forced us to innovate. We’ve modified some of our trucks to reduce weight without compromising efficiency. For instance, we’ve worked on reducing the number of axles from three to two in some models,” remarks Eldessouki. “This focus on weight is primarily because of the new rules and fines associated with overloading.” T&FME has been told that many fleet owners in the UAE are now re-considering their fleet buying choices and leaning towards newer trucks rather than used
The market has been evolving rapidly. There’s a surge in the use of Chinese trucks now”
vehicles to accommodate the new changes. “With the changing regulations and the need for efficiency, many businesses prefer to invest in new trucks,” confirms Eldessouki to the magazine, adding that: “While used European trucks might be cheaper, new trucks like ours from Asian markets, offer better long-term value and performance. “For fleet companies, it makes more sense to invest in newer models, even if the initial cost is higher.” Eldessouki continues: “If we talk about prices, it’s hard to make a direct comparison. With Sitrak, which is a Chinese brand, you could say we have a compelling offer to fleets because if you opt for a European brand, the prices can sometimes reach up to double or even triple for a similar vehicle.”
PRODUCING TRUCKS AT THE HIGHEST STANDARDS Sitrak’s vast Jinan factory in China produces trucks to the strictest quality control standards, and is renowned for its blend of power, fuel efficiency and durability.
22 OCTOBER 2023
Individual owners often lean towards the European brands, but fleet companies are increasingly opting for newer Chinese brands like Sitrak because of advantages such as a two-year warranty and three if they opt-in to Galadari’s own aftersales support,” he tells the magazine. “The new weight rules have certainly caused a shift in thinking. Companies that were planning on buying second-hand are now considering the benefits of buying new trucks instead . They’re looking at it as a long-term investment, ensuring the trucks are compliant and efficient for the long run.” Sitrak was originally intended as a Chinese localised heavy truck range based on European truck technology. Showing T&FME a video of the vast and modern facility in China, he explained that the trucks produced there remain designed, prepared and produced in strict accordance with demanding quality control guidelines. The trucks now in the market represent more than a decade’s worth of effort, and Eldessouki says it shows in the final product. “Our trucks perform exceedingly well, especially when considering their price point. Our curb weight, for instance, is is one of the best in the market. When we discuss performance, it’s a blend of power, fuel efficiency, and durability. And from the feedback we’ve received, our customers are generally pleased with the balance we offer.” Much of the feedback is relayed back to the teams in China and that is fed into the continuing vehicle development he notes. Chinese automotive brands are enjoying a surge in popularity in the UAE, suggesting truckandfleetme.com
INTERVIEW
that the buyers are convinced more than ever that they will get the support they need once their purchase has been made. Especially at GTHE where they are able to access the deep support on offer via its extensive network. T&FME asks whether the teams at GTHE and Sitrak have observed a change in the market regarding the perception of Chinese brands, especially in the local trucking industry. “Definitely. A few years ago, Chinese brands might have been viewed skeptically. However, as the technology and quality have improved, they’re gaining respect in the market. Moreover, the cost advantage coupled with reliable performance has made Chinese trucks, like Sitrak, an attractive option for many businesses.”
We’ve modified some of our trucks to reduce weight without compromising efficiency”
The UAE’s Vision 2030 emphasises sustainable and diversified economic growth. By introducing efficient and technologically advanced trucks like Sitrak, the nation can move a step closer to this vision. Efficient logistics and transportation are key to a diversified economy, and brands like Sitrak should play a pivotal role in this. With changing regulations and market dynamics, what does the man that heads Sitrak charge in the market forsee in the coming years? “The future is about adaptability. As regulations evolve, we need to ensure our trucks remain compliant and efficient. We also need to stay attuned to customer needs and feedback. I believe if we to offer quality products at competitive prices and back that up with reliable after-sales service, the future is bright for Sitrak.”
LEADING SUPPORT For many decades Galadari Trucks & Heavy Equipment (GTHE) has delivered award-winning support to a raft of world-class brands within the earthmoving, construction and materials handling sector in the UAE.
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MUHAMMAD GALADARI RECEIVING PRESTIGIOUS AWARD FROM SINOTRUK In a testament to his exceptional leadership and tireless dedication, Muhammad Galadari has been extended a prestigious invitation to receive an award from the renowned Sinotruk factory in China. This honour comes as recognition of the outstanding accomplishments achieved under his stewardship, catapulting the truck division to unprecedented heights of success. The journey of this phenomenal success story commenced in 2022 when Muhammad Galadari took the reins of the truck division. Since then, through strategic planning, commitment, and a relentless pursuit of excellence, he and his team have achieved impressive milestones, firmly establishing themselves as key players in the highly competitive truck market. Their achievements extend beyond mere sales numbers, encompassing a holistic approach that includes after-sales services. This comprehensive commitment to customer satisfaction has been pivotal in earning a significant portion of the truck market share.. The global recognition from Sinotruk underscores the significance of the accomplishments achieved by Muhammad Galadari and his team. Their dedication to delivering quality products and after-sales service has not only earned them Sitrak’s acclaim but also the trust and loyalty of their valued customers.
OCTOBER 2023 23
WORKSHOP
AL SHIRAWI AND SSAB STRENGTHEN PARTNERSHOP / GOODYEAR TALKS UP GRO BRIDGESTONE CONFIRMS GREEN AMBITIONS IN THE REGION
WORKSHOP
Al Shirawi and SSAB strengthen enduring ties WORLD-LEADING SSAB ANNOUNCES AL SHIRAWI EQUIPMENT CO. LLC’S NEW MY INNER STRENX® PROGRAM MEMBERSHIP BODY BUILDERS
SSAB has announced Al Shirawi Equipment Co. LLC’s new My InnerStrenx® program membership. As a consequence, Al Shirawi Equipment Co. becomes the first company with dual Brand Program membership to hold a dual brand program membership (Hardox® In My Body and My Inner Strenx®) in the Middle East. Al Shirawi Equipment Co ATLAS LLC was appointed as Hardox® In My Body member in 2016 with its Hardox® applications in Tipper bodies and Tipper Trailers. Building on this success, the company continued to excel in 2023 by joining the My Inner Strenx® program through the utilisation of Strenx® performance steel in their trailer
chassis. Established in 1976 in Dubai, Al Shirawi Equipment Co. LLC manufactures the ATLAS brand of trailers, tippers, and truck-mounted bodies. It has achieved a milestone in becoming the first company in the Middle East with dual Brand Program membership to hold a dual brand program membership, encompassing both Hardox® In My Body and My Inner Strenx® - a testament to their outstanding commitment to superior quality and performance. It has been constantly improving their trailers and truck body manufacturing to suit the rigorous demand of the industry. By incorporating Strenx® highstrength structural steel into their superstructures, Al Shirawi achieved significant benefits including
reduced trailer weight, increased payload capacity, and improved overall cost-effectiveness which has been acknowledged and accepted by their customers in the region. Strenx® steel has a wide range strength (from 600 MPa to 1300 MPa) allowing for reduced weight of steel structures by up to 40%, making it ideal in truck body and trailer chassis manufacturing in terms of overall strength, quality and cost. In tandem, Hardox® abrasion-resistant steel and Strenx® high-strength structural steel represent a game changing combination for building lightweight, durable, and highly efficient transportation solutions. This dynamic pairing has the potential to redefine the service lifespan, lower operational cost and enhance the overall efficiency of transport equipment within a wide array of industries. SSAB’s My Inner Strenx® grants advantages to companies committed to producing exceptional products utilizing Strenx® performance steel. Certified products are awarded the ‘My Inner Strenx®’ sign, which assures manufacturers of their expertise in using Strenx® performance steel.
BRIDGESTONE COMMITS TO SUSTAINABLE MOBILITY TYRES
Bridgestone used the MENA EV conference to discuss its own commitment to advancing sustainable mobility and digital transformation in the Middle East and North Africa (MENA) region. Gaurav Malhotra, shared insights into the company’s role in the digital transformation of e-mobility. The discussion focused on the potential of technology to influence mobility in the future, as well as the adoption of digital technologies to build a sustainable future. Malhotra said: “Bridgestone is investing to make electric mobility more accessible and efficient. EVs represent the path to a sustainable future. Our core values are centred on a circular business model that is driving the automotive industry towards a sustainable future by integrating ecofriendly practices and decarbonisation strategies across our entire value chain.”
INSIDE THIS MONTH’S WORKSHOP: T&FME REVIEWS THIS YEAR’S AUTOMECHANIKA DUBAI, FIVE TIPS TO TURBOCHARGE A NEW SUV PURCHASE AND MUCH MORE!
24 OCTOBER 2023
truckandfleetme.com
WORKSHOP
SHAMS+ CHARGE 3D MOCK-UP CHARGES UP EV CHARGING Al Masaood Power Division, a key subsidiary of the prominent Al Masaood Group says its unveiling of the SHAMS+ Charge
GOODYEAR GEARS UP FOR LUBRICANTS GROWTH
3D mock-up was a highlight
LUBRICANTS
This groundbreaking technology
Goodyear, the global giant in the tire industry, says it is gearing up to make its significant 4th impact with the introduction of Goodyear branded engine oils. These cutting-edge lubricants will cater to the automotive, industrial, power generation, and marine sectors. In a show of commitment to the Middle East, Africa, and parts of Asia, Goodyear Lubricants will unveil a diverse range of over 100 varieties of engine oils and specialty lubricants, totaling over 400 Stock Keeping Units (SKUs). Exclusively distributed by ALONSA ELECTRIC GROUP, a distinguished member of the Al Tara Group since 1978, Goodyear Lubricants carry the iconic Goodyear (and winged foot design) and blimp trademarks. Under the license by ALONSA Electric Gulf Fzco since 2020, ALONSA takes pride in its role as a diversified commerce group, with one of its core business verticals being the exclusive marketing and distribution of Automotive Engine Oils, Greases, and Specialties. ALONSA is setting its sights on key markets, including Egypt, Nigeria, Saudi Arabia, and South Africa, as part of an aggressive revenue outreach plan. It aims to establish additional distribution points across these critical zones, building on partnerships in over 26 countries for Goodyear lubricants since 2020. Goodyear Lubricants products are certified by ESMA for sale in the UAE. The products adhere to API specifications where applicable. Goodyear’s VIGOR 15W40 CI4, a high-performance diesel lubricant, holds Volvo and Mercedes Benz OEM certification, while GOODYEAR CRUIZER PLUS 5W40 API SN is Mercedes Benz certified.
proudly carries the “Made in
truckandfleetme.com
of the MENA EV Show. The SHAMS+ Charge 3D mock-up demonstrates a charging solution designed for electric vehicles (EVs) and hybrid marine vessels.
the UAE” label, says the firm. The SHAMS+ Charge solution represents a significant leap
reliable and efficient charging.
stated, “SHAMS+ Charge supports
forward in sustainable battery
It can be installed cordlessly,
the clean energy goals of the UAE.
charging by harnessing the power
providing unmatched flexibility for
This unique and pioneering solution
of solar energy in the local market.
deployment in various locations,
aims to enhance connectivity and
It boasts a network of charging
including remote agricultural
deliver a seamless plug-and-charge
stations aimed at serving both the
areas and bustling marine ports.
experience, contributing to the
automotive and maritime sectors. It
Rasso Bartenschlager, General
wider adoption of electric vehicles
is equipped with features to ensure
Manager of Al Masaood Power,
and marine vessels in the region.”
ALJ WINS TOYOTA GOLD FOR 12TH YEAR AFTERSALES
Abdul Latif Jameel Motors, the authorised distributor of Toyota vehicles in Saudi Arabia for nearly seven decades, has once again secured the prestigious Gold Award in Toyota Motor Corporation’s 2022 Distributor Award Program. This accomplishment marks the twelfth consecutive year that Abdul Latif Jameel Motors has claimed the coveted prize, solidifying its status as a paragon of excellence in delivering an exceptional guest experience
across the Kingdom of Saudi Arabia. The Gold Award serves as a testament to Abdul Latif Jameel Motors’ enduring commitment to its guests and its unwavering dedication to their needs. At the heart of the company’s operations is the principle of Kaizen, which places guests at the center of service development, ensuring a unified and seamless guest experience. This approach encourages guests to voice their opinions, offer suggestions, and address their queries, ultimately
exceeding their expectations. Akitoshi Takemura, Regional CEO of Toyota Motor Corporation, expressed his congratulations, saying, “We extend our warmest congratulations to Abdul Latif Jameel Motors on winning this prestigious award. This achievement is yet another tribute to the relentless efforts of Hassan Jameel and the Abdul Latif Jameel Motors team and their strong commitment to achieving exceptional results. “Abdul Latif Jameel Motors have consistently demonstrated their dedication and passion to providing outstanding service and support to deliver happiness for all their guests in Saudi Arabia. We are proud to have them as an authorised distributor of Toyota vehicles in Saudi Arabia and look forward to many more years of success together.” Hassan Jameel, Chairman of the Board of Managers of Abdul Latif Jameel Motors, expressed his gratitude for the honor, added: “Receiving the ‘Gold Award’ for the twelfth year in a row is a remarkable achievemen.” OCTOBER 2023 25
FEATURE
AUTOMECHANIKA:
THE BUZZ IS BACK The largest international trade exhibition for the automotive aftermarket was the most exciting for a decade
F
rom 2-4 October and across 14 halls at the Dubai World Trade Centre (DWTC), this year’s Automechanika Dubai showcased a more diverse range of products, services and technologies to an international audience – and it felt like the best one in years. Organised by Messe Frankfurt, Automechanika welcomed 1,912 exhibitors from 61 countries and will feature 20 official country pavilions, with visitor numbers expected to exceed 45,000. Classed as a premier networking hub for the Middle East’s automotive aftermarket community, the 2023 event was intended to build on the success of last year’s edition, where C-suite professionals and managing directors accounted for 32 percent of visitors to the show.
26 OCTOBER 2023
Sometimes you have to look beyond the numbers however and on the showfloor, the message to T&FME was that the event was the best that many could remember and a sign that the venerable get-together can ride the mobility wave in the UAE and even benefit from the booming market in neighbouring Saudi Arabia. The show remains a shop window for a global cast-list of companies wanting to tie-up distributor deals in the GCC, but there were plenty of local players out in force to justify its billing as the region’s biggest and best aftermarket event. The conference and workshop programme remains a highlight although Automechanika still has the problem where many of the best discussions in the conferences are taking place in front of a handful of interested listeners. For a show that is leaning more and more into mobility, maybe the time is right for an
The event was the best that many could remember and a sign that the venerable get-together can ride the mobility wave”
app to manage your time more succinctly. Sustainability and efficiency topped the agenda at the dedicated Innovation4Mobility zone, exploring alternate fuel vehicles, driving technologies, digitisation, connectivity and smart infrastructure. The opening session was delivered by Eng. Moza Alnuaimi, Director – Productivity & emand, UAE Ministry of Energy & Infrastructure who provided an overview of the UAE’s Vision of Future Mobility on the opening day. Also taking place was the Lubricants Technology Conference, located at PitStop 3 in the Trade Centre Arena, which was dedicated to exploring how the lubricant additives market can meet its environmental objectives, an issue of particular importance as 2023 has been mandated the ‘Year of Sustainability’ in the UAE. On day two, one of the highlights was The Automechanika truckandfleetme.com
FEATURE
Dubai Awards, now in its third edition. Celebrating excellence and innovation in the automotive industry, the awards were judged by a panel of highly respected regional and international judges who have shortlisted 30 finalists for this year’s event. Interest has grown significantly this year in the ‘Women in Automotive’ section, and new award categories include ‘Digitalisation Project of the Year’, ‘Digital Product of the Year’, ‘Start-up of the Year’. Ahmed Hashem Bahrozyan, CEO of The Public Transport Agency, Roads and Transport Authority – Dubai (RTA), received the Special Recognition Award for his outstanding contributions and commitment to innovative transport solutions and delivering world-class services in the emirate. Bahrozyan, responsible for the city’s public transport in his position of CEO, has had a distinguished career, holding several senior roles at RTA, including CEO of Licensing Agency. In this position, he has managed all aspects of vehicle registration, licensing operations and drivers’ training, set policies and technical standards to ensure the roadworthiness of vehicles and the competency of drivers. Additionally, he chaired the Higher Committee for Digital Transformation and Digital Quality of Life, the Supreme Committee for the operation and launch of self-driving taxis, and multiple other high-profile committees. Speaking at the awards, which took place this morning at the Dubai World Trade Centre on day two of the Middle East and Africa’s largest international trade exhibition for the automotive aftermarket, Mahmut Gazi Bilikozen, Portfolio Director at Messe Frankfurt Middle East, the organiser of Automechanika Dubai, said: “This award recognises the outstanding contribution Ahmed Hashem Bahrozyan has had on Dubai’s roads and transport through his unwavering commitment to achieving excellence. “Under his stewardship, we have seen a range of new technologies and innovative projects which have helped underscore Dubai’s focus on providing a safe and technologically advanced road and transport network, and as such, an incredibly worthy winner of this award.” The awards ceremony also recognised several leading lights in the sector after receiving 399 entries across ten categories, which included a truly international mix of entrants from the UAE, Australia, France, Germany, Italy and Spain, amongst others. truckandfleetme.com
INTERNATIONAL RECOGNITION The awards ceremony recognised major international and regional names in the sector after registering 399 entries across ten categories.
Highlighting the diverse nature of the industry and the latest advances in innovation, several new categories have been added, including the Start-up of the Year category, which was won by Autobia, the Saudi-based B2B platform specialising in automotive aftersales and spare parts, the Digitalization Project of the Year which was won by GaragePlug for their end-to-end digital platform transforming the way companies in the industry do business, and Digital Product of the Year, won by AutoSmart Audit by AutoSmart Technology, who have developed an all-in-one cloud-based audit management platform. “These new award categories underscore the drive within the industry to develop
The show remains a shop window for a global cast-list of companies”
LUBRICANTS TAKE A PITSTOP IN DUBAI The Lubricants Technology Conference, located at PitStop 3 in the Trade Centre Arena, looked at how the lubricant additives market can meet its environmental objectives during the ‘Year of Sustainability’ in the UAE.
innovations and utilise the latest technology to keep pace with, and in many instances, accelerate beyond what is happening in other industries. Several of these new developments are game-changers, and as part of our remit, we want to ensure we celebrate those excelling within the automotive aftermarket industry,” added Bilikozen. Other winners included Nisreen Akhter from Star Composed Chemicals MFG LLC, who was the winner in the Women in Automotive Aftermarket category. In the Product of the Year categories, GS27 PURE by GS27 won the Sustainable category, SSL HD Light by HELLA was successful in the Innovative section, and Guniwheel by Martech Car won the hotly contested Product of the Year category. Rounding out the awards was the Service Provider Categories, where D Luxe Car Care was the Customization Specialist of the Year winner; Eurodiesel Services LLC were triumphant in the Service Provider of the Year – Commercial Vehicles category; Munich Motor Works collected the top accolade for Workshop of the Year – Passenger Cars; and the Bodyshop of the Year category again saw Munich Motor Works pick up the win, jointly with Al Shirawi Enterprises LLC. Celebrating Automechanika Dubai’s 20th year, a special award was presented to Dolphin Manufacturing, Spare Parts & Hardware Co. (SPARCO), and Megacell, who have all been present at the exhibition since the very first year. Automechanika is also a fixture for African-based buyers and the AfriConnections conference usefully connected African buyers with global suppliers. The organisers noted that in times of stagnating sales markets and growing legal regulations in saturated markets, the SubSaharan region is becoming increasingly attractive for the global automotive industry. OCTOBER 2023 27
BUYERS GUIDE
THE NEED
FOR EXEED
EXEED gives its lowdown on turbocharging a SUV purchase and its own model options
E
XEED Motors, the Chinese premium vehicle brand represented by AG Auto in the UAE, has revealed five exhilarating tips to turbocharge a new SUV purchase. Recently launched in the UAE with four SUV models, EXEED attempts to blend luxury, style and performance all under one hood. The Chinese car market in the UAE has significantly risen in recent years, offering residents an affordable alternative to luxury vehicles in the Emirates. EXEED Motors identifies five key points for motor heads, speed enthusiasts,
28 OCTOBER 2023
families, and tech-savvy drivers to consider when buying their next SUV. Fuel Efficiency and Engine Options
When buying an SUV, consider engine capacity and fuel efficiency carefully. These factors significantly impact driving experiences and long-term ownership costs. For a short commute from Downtown Dubai to Dubai Marina, and daily drives across the city, a smaller engine can be cost-effective and eco-friendly. On the other hand, for a comfortable long drive from Dubai to Abu Dhabi, a larger fuel-efficient engine with ample power may be preferable. EXEED SUV, for instance,
The Chinese car market in the UAE has significantly risen in recent years”
offer various engine options, such as the 1.5 Turbocharged and Intercooled (TCI), 1.6 and 2.0 Turbocharged Gasoline Direct Injection (TGDI), engines, all paired with a 7-speed Dual Clutch Transmission (DCT). These engines showcase high performance while illustrating the importance of choosing the right engine to balance power and fuel economy for an exceptional SUV experience. As petrol prices continue to rise between AED 1.53 – AED 8.32 for the coming months, EXEED offers an option for SUV drivers “seeking elegance and performance”. When selecting from the EXEED VX, TXL, LX, and RX models, drivers have a choice of various engine truckandfleetme.com
BUYERS GUIDE
Camera, Blind Spot Monitoring, and a Tire Pressure Monitoring System (TPMS) to augment security on the road. Purpose and Usage
options with fuel tank capacities ranging between 51 to 65 liters providing an excellent fuel efficiency of 14 to 16 km/l. Size and Space
Size and space are not just luxuries; they are the heart of the SUV experience. EXEED says it off Motors understands this perfectly. Whether planning a family road trip or gearing up for an adventure drive across the UAE’s serene landscape, choosing the right size and space can turn an ordinary journey into an extraordinary one. EXEED’s spacious VX, capable of accommodating up to seven passengers, or EXEED’s sleeker LX, TXL and RX models, are designed with sophistication for up to five passengers. Furthermore, the TXL model boasts a longer 2,800 mm wheelbase, delivering elevated stability, exceptional ride comfort, spacious interiors, and extended legroom, making it the ideal SUV for families seeking a superior driving experience.
When buying an SUV, consider fuel efficiency carefully”
An SUV is born for more than just a means of transportation; it’s intended to be a reflection of a driver’s lifestyle and sense of adventure. From the sophisticated VX and RX models to the urban and modern LX and TXL models, EXEED Motors is pitching to drivers the opportunity to “explore beyond their limits”, with seven unique driving modes, including eco-mode, standard, sports, snow, mud, sand, and off-road. With a maximum torque of 3,000 Nm and the latest off-roading crawl technology, it enables drivers to delve “into any thrilling adventure”. The SUVs’ advanced Hydraulic Damping Strut (HDS) system ensures a smooth and comfortable ride, and with the Full Scene Intelligent All-Wheel-Drive (AWD) System, navigating across UAE’s terrain is effortless, making it the ideal vehicle for both city commutes and dune bashing escapades. Offering omnidirectional 8-speaker high and low frequency sound arrangements,
fine-tuned by a Golden Ear master, drivers can unwind and relax with groovy beats with their Sony surround sound system, transcending them to their favourite artist’s live performance in an EXEED SUV. Budget and TCO
EXEED Motors says it wants to redefine the concept of extravagance in harmony with accessibility. The SUVs offer value, seamlessly combining luxury with performance. Moreover, the Chinese automotive brand extends a generous 7-year commitment, covering up to 200,000 kilometers in service warranty. Recognising the diverse needs of SUV buyers, whether a family seeking spacious comfort or an adventurer craving a thrilling experience, EXEED’s range of SUV models is tailored to the lifestyle preferences of discerning drivers, including engine options and unique features. With price points ranging from AED 80,000 to AED 160,000, EXEED SUVs feature futuristic designs meticulously engineered to enhance the driving experience, delivering exceptional value, safety, luxury, and comfort.
EXEED ENTERS UAE Chery-owned Exeed Motors says it recently entered the UAE market to redefine the premium automotive segment via the RX SUV.
Safety Features and Ratings
Safety is one of the key factors to consider when searching for the perfect SUV. This includes safety ratings such as the Euro NCAP rating – which reflects how safe a vehicle is if involved in a collision. EXEED SUVs retain a five-star+ C-NCAP, setting it apart from other brands, and ensuring drivers can explore beyond their limits in style and comfort in an SUV designed with their safety in mind. With an ultra-highstrength chassis, state-of-the-art short braking distance, and an innovative oxygen bar cabin with triple active purification, EXEED SUVs redefine drive and passenger safety. EXEED SUVs also incorporate four key safety enhancements, including Advanced Driver Assistance Systems (ADAS), a 360-degree Surround View truckandfleetme.com
OCTOBER 2023 29
OPINION
OPERATIONS
TRANSFORMED Karim Mansour, corporate account manager, Unifonic looks at the impact of an omnichannel customer engagement platform in T&L
B
usinesses and economies rely heavily on the transport and logistics industry in today’s fast-paced world. According to KPMGA’s study, 80% of transport and logistics leaders say their companies are focused on improving customer experience. As the demand for seamless connectivity and efficient delivery services increases, companies in this sector are constantly seeking ways to improve operations. The growing demand, increased customer expectations, and infrastructure limitations exert pressure on global supply chains and expose their inefficiencies. A single global shipment through this network of cargo ships, ports, airlines, rail lines, and trucking companies can involve as many as 30 businesses and up to 200 unique interactions, from its manufacturer to its final destination. The implementation of an omnichannel customer engagement platform has emerged as a game-changer in this regard. T&L companies can streamline processes, improve customer satisfaction and achieve success by leveraging modern technologies and integrating multiple 30 OCTOBER 2023
communication channels. This is vital in today’s digital age where customers demand convenience, transparency, and individualized experiences. By delivering a unified and consistent experience across various touchpoints, an omnichannel customer engagement platform enables transport and logistics companies to fulfill these requirements. This also allows customers to easily follow their shipments, get timely updates, request revisions, and give feedback through the channels of communication they prefer. Through this level of engagement, companies are more likely to build trust, loyalty and ultimately ensure retention of customers. Operational efficiency is of utmost importance in the transportation and logistics industry. By enabling real-time visibility, data analytics, and automation, an omnichannel customer engagement platform acts as a catalyst for operational excellence. Businesses can effectively acquire, engage and support their customers with the help of an omnichannel customer engagement platform, as it expedites inquiry processes and makes it easier to generate high-quality opt-ins, ensuring more
efficient operations. Through automatic notifications and a flexible booking system, businesses can also encourage repeat business and ensure secure transactions. It is thus safe to believe that the platform promotes efficient operations and maintains customer confidentiality by effectively reducing bottlenecks and prioritizing data privacy. Today, leveraging the high availability of data with AI, IoT, digital platforms and even 5G is critical for reaching customers on their preferred channels, orchestrating seamless journeys across their digital touchpoints, building instant connections over varied channels, and automating conversations and notifications. Unifonic, for example, works to modernize customer engagement ecosystems through omnichannel experiences. The platform enables omni-channel customer experiences through a unified solution, from price comparison to booking and customer service.
Technological advancements and evolving consumer expectations drive constant change in the transport and logistics sector. Businesses must pinpoint new opportunities, tailor their services and proactively meet changing customer demands by continuously analysing customer data, market trends, and feedback. In addition to ensuring survival, this proactive approach will place businesses at the forefront of a sector where innovation and customer-centricity are critical. Adopting an omnichannel approach to experiences is crucial for success in a sector as fast-paced and demanding as T&L. Companies can unlock greater efficiency, boost customer satisfaction and gain a competitive edge by streamlining communication channels, optimising operations, enabling partnerships, and also promoting potential development on the way forward for them. truckandfleetme.com
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PARTING SHOT
PULLING THE
CURTAIN BACK Bentley Motors introduces the world to the “Belonging Bentayga”
T
his Alpine Green Bentayga Hybrid bears witness to a global journey, featuring hand-painted skylines and iconic landmarks from New York, London, Paris, Rome, Milan, Venice, Tokyo, and Hong Kong. Each side of the vehicle serves as a canvas representing a different continent, showcasing 29 distinct landmarks. The striking artwork adorning this Bentley was brought to life by the talents of Stephen Wiltshire MBE, a British architectural artist renowned for his ability to capture the essence of a landscape from memory, even after seeing it just once. In a first-ofits-kind endeavor at the Bentley factory in Crewe, the “Belonging Bentayga” was meticulously handpainted, utilising a unique process developed by the Bentley Excellence Centre Bespoke Paint team. The automotive masterpiece goes beyond buildings and skylines; it incorporates intricate
illustrations of people from various nationalities, symbolizing unity within diversity. Bentley’s commitment to celebrating diversity is further underscored by this unique collaboration with Stephen Wiltshire, as the “Belonging Bentayga” marks the third art piece unveiled by the company to demonstrate its unwavering dedication to inclusivity. Wayne Bruce, Chief Communications and Diversity & Inclusion Officer at Bentley, expressed his delight at the collaboration, stating, “We’re delighted that Stephen has agreed to collaborate with us to create the ‘Belonging Bentayga.’ This remarkable car celebrates Bentley craftsmanship and Stephen’s unique artistic genius. It’s also a key element in our Beyond100 strategy, which includes our industryleading, five-step diversity and inclusion plan.” Bruce continued, “We’re very proud to be able to say that Bentley’s workforce is made up of people from 52 different nationalities, and our
diverse team handcrafts and sells our luxury cars in 67 countries from retailers in all the key cities of the world. The message that the unique and striking imagery of the Belonging Bentayga sends is that no matter where you live, you belong. Our culture of supporting everyone to be able to achieve their highest potential mirrors Stephen’s ethos of doing the best you can and never stopping.” Wiltshire’s journey from being a mute child diagnosed with autism to a world-renowned architectural artist has inspired countless: “Buildings have a way of telling a story, where you were born, your first job, the first church you got married, happy memories mean happy people. I have been on many travels throughout my career, and what stands out for me the most are the buildings, their architecture, and the people. I believe Bentley and the Belonging Bentayga relate in the same way, bringing people together, creating a journey, creating memories.
NEXT ISSUE: GITEX GLOBAL 2023 AUTO-TECH REVIEW, THE POWER OF LUBRICANTS TO IMPROVE THE BOTTOM LINE AND MUCH MORE!
32 OCTOBER 2023
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PARTING SHOT
34 OCTOBER 2023
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