Truck&Fleet ME April 2024

“WE

FEATURE

34 / RIDING THE WAVE IN KSA

T&FME talks to Transport Overseas Group about navigating disruption.

ALSO THIS ISSUE …

NEWS

06 / NEWS FROM THE MONTH

Saudi Arabia’s PIF adds $1bn into Lucid Group funding and backing.

LAUNCHES

10 / GET ON THE (EV) BUS

Volvo takes electromobility to a new level with the 8900 Electric bus.

FEATURE 12 / ULTRA MAGNETIC

Why Tata Motors is a truck that could have been built for the market.

INTERVIEW

14 / PATH OF LEASE RESISTENCE

Altalease’s Ger Regan explains how new leasing laws in the UAE open up the market.

FEATURE 20 / WHEN IN ROME...

...You hit the test track. Tyres and Technology come together at Bridgestone’s Italian hub.

FEATURE 24 / WORKSHOP SHARING

A revolutionary new approach to workshops that suits the modern market.

PARTING SHOT

36 / ELECTRIC SAFARI

INEOS conversion arm INEOS Kavango readies new Safari expedition

THE RAINS REMIND US WHY FLEETS MATTER

I was actually asked during an event this month about whether I remembered Covid. How long ago that time of masks and online cooking lessons seems four years on since it brought the world to a halt? And how easily we forget how millions of people’s lives –and this is no understatement – were saved and protected while fleets were mobilised to bring help and vital supplies to them. I mention this, not just because we just passed the fourth anniversary of those momentous months, but because for a few days in April the region was once again batting down the hatches as professional drivers were asked to get back on the road. There is no doubt that somewhere in the future I will be asked, where were you when the great flood arrived in 2024? I’ll probably reply that unless you were in the UAE or Oman at the time, the chances are you were watching videos of Patrols making waves and pushing past stranded vehicles on TikTok, and planning a move to a higher floor in your apartment building.

In light of the recent flooding in Dubai, an unprecedented event that has challenged our community in numerous ways, it’s crucial to recognise and appreciate the vital role played by trucks and rescue fleets during these difficult times. These vehicles and their dedicated teams have been at the forefront of emergency response efforts, showcasing resilience and the critical importance of disaster preparedness.

During the floods, roads transformed into rivers, and many residential areas became isolated. Standard vehicles were unable to navigate the submerged and debris-filled streets. It was the trucks, especially those equipped with high ground clearance and robust capabilities, that were able to traverse these challenging conditions. These trucks were soon clearing water, allowing people to get back to normality as quickly as possible.

Moreover, the rescue fleets played a pivotal role in the safety. They provided an essential link between the community and the broader emergency response framework.

The efficiency displayed by the operators of these vehicles remind us of the importance of having well-maintained and equipped rescue fleets. It also underscores the need for continuous investment in emergency preparedness, including training for responders and the acquisition of technology that can handle extreme conditions.

As we move into the dry summer months, lets use this time to reassess and reinforce our response strategies. Supporting and enhancing our truck fleets and rescue operations will not only improve our readiness for future emergencies but also signify our commitment to safeguarding our community’s well-being.

More immediately, communities are in debted to the work of our drivers and fleet teams. And, like Covid, let’s hope that gets as much recognition as a few daring Patrol drivers.

GROUP

MANAGING DIRECTOR RAZ ISLAM raz.islam@cpitrademedia.com

+971 4 375 5483

MANAGING PARTNER VIJAYA CHERIAN vijaya.cherian@cpitrademedia.com +971 4 375 5472

DIRECTOR OF FINANCE & BUSINESS OPERATIONS

SHIYAS KAREEM shiyas.kareem@cpitrademedia.com +971 4 375 5474

PUBLISHING DIRECTOR ANDY PITOIS andy.pitois@cpitrademedia.com

+971 4 375 5473

EDITORIAL

EDITOR STEPHEN WHITE stephen.white@cpitrademedia.com +44 7541 244 377

ADVERTISING

SALES MANAGER BRIAN FERNANDES brian.fernandes@cpitrademedia.com +971 4 375 5479

DESIGN

ART DIRECTOR SIMON COBON simon.cobon@cpitrademedia.com

DESIGNER PERCIVAL MANALAYSAY percival.manalaysay@cpitrademedia.com

PHOTOGRAPHY

MAKSYM PORIECHKIN maksym.poriechkin@cpitrademedia.com

MARKETING & EVENTS

EVENTS & CONFERENCE PRODUCER

PAUL GODFREY paul.godfrey@cpitrademedia.com +971 4 375 5470

EVENTS EXECUTIVE MINARA SALAKHI minara.s@cpitrademedia.com +971 4 433 2856

EVENTS EXECUTIVE PRIYANKA RAINA priyanka.raina@cpitrademedia.com

CIRCULATION & PRODUCTION

DATA & DISTRIBUTION MANAGER PHINSON MATHEW GEORGE phinson.george@cpitrademedia.com +971 4 375 5476

WEB DEVELOPMENT

ABDUL BAEIS

UMAIR KHAN

FINANCE

CREDIT CONTROL EXECUTIVE CAMERON CARDOZO cameron.cardozo@cpitrademedia.com +971 4 375 5499

FOUNDER DOMINIC DE SOUSA (1959-2015)

PO

13700, Dubai, UAE. +971 4 375 5470 cpitrademedia.com

FLEET

Al Masaood and Bridgestone to commemorate five decades of success

CARS

Fast-growing Geely reinforces UAE sales and service network in RAK

INFRASTRUCTURE

Huge clean up act in Dubai

Agility

CARS

Inter Emirates Motors launches the All-New MG3

Third generation of MG’s supermini introduces new features such as a 360-degree camera and advanced driver-assistance systems

Volvo 8900E: Volvo opens the intercity for electric buses

Volvo Buses says the European launch of the 8900 Electric bus opens a new era for sustainable public transport

FLEET

Almost half of visitors to the UAE use chauffeur services, survey finds Study by Blacklane also reveals surge in On-the-Go work among UAE Professionals, highlights growing business travel

CARS

Al Masaood Automobiles launches Special Nissan Patrol Super Safari 2024 – ‘Al Ostoura’ Edition

The Nissan Patrol Super Safari Al Ostoura is now available across Al Masaood Automobiles showrooms in Abu Dhabi and Al Ain

Heavy Equipment and Truck Show to take place in Dammam 18-21 Nov 2024

A premier event in the world of commercial vehicles and heavy machinery, the event will take place from 1821 November 2024 at the Dhahran Expo in Dammam, Saudi Arabia

FLEET

Volvo Cars ‘reconfirms commitment to sustainability’

FLEET

pursuing May listing on Abu Dhabi Exchange

FLEET

FLEET

Now you can increase significant savings through a dedicated tool developed and managed by TotalEnergies.

Presenting,

LubAnac is a Fleet Management System, to reduce your vehicle maintenance costs through oil analysis that:

Reduces downtime of your fleet

Optimizes the maintenance Increases the lifetime of your vehicles

Reduces total cost of ownership (TCO)

AMAZON CARRIES OUT IFTAR ON WHEELS CAMPAIGN / PIF ADDS $1BN INTO LUCID GROUP FUNDING / BEEAH TANDEEF SECURES WASTE DEAL / EMRILL’S NEW RAIL DIVISION

Amazon and UAE Food Bank unite for fourth Iftar on Wheels campaign NETWORK

AMAZON MOBILISES ITS OPERATIONS, DELIVERY NETWORK AND TEAMS TO SUPPORT THE DISTRIBUTION OF 50,000 KILOGRAMS OF FOOD FOR RAMADAN 2024

FLEET

Amazon UAE continued its longstanding partnership with the UAE Food Bank as it launched the 2024 edition of ‘Iftar on Wheels’, a meal donation program that will support thousands of families in need. Now in its fourth year, the partnership with the Food Bank will leverage Amazon’s operations network, technology and scale to pack and distribute iftar meals to thousands of beneficiaries across the Emirates during the Holy Month of Ramadan.

Amazon mobilsed its operations, delivery network and

teams to support the distribution of 50,000 kilograms of food this year. ‘Iftar on Wheels’ provides a combination of grocery supplies, fresh meals, and the logistics support required for the safe and timely delivery of these products to underprivileged families in the UAE. Over the past four years, Amazon has contributed to millions of meals to underserved communities in the UAE.

Amazon built one of the world’s most advanced operations and fulfillment networks to receive, pack, and ship orders to customers. Since its launch in the UAE, Amazon has

been investing in strengthening its presence and launching various service offerings to enhance the order fulfilment experience for customers in the UAE. Today, Amazon Operations’ network across the UAE comprises of three Fulfillment Centers, three sort centres, eight delivery stations and a network of small and medium businesses working as Delivery Service Partners.

Amazon said ‘Iftar on Wheels’ 2024 will kick off a companywide employee volunteering initiative that will continue to support the community during the rest of the year. Over

the course of 2024, Amazon will create more than 1,200 volunteering opportunities, enabling employees to dedicate thousands of hours to support vulnerable communities across the UAE. The ‘Iftar on Wheels’ program will activate the largest number of volunteers this year who will participate in packing and delivering the food.

Speaking about the partnership, Manal Bin Yaroof, Executive Director of the UAE Food Bank said: “The UAE Food Bank aims to entrench the values of social responsibility and volunteerism among individuals.”

THE VACUUM TRUCK INDUSTRY WILL GROW FROM $1.76BN IN 2023 TO 3.11BN BY 2032, REPORTS RESEARCH AND MARKETS.

BEEAH TANDEEF SECURES ETIHAD RAIL NETWORK DEAL

WASTE MANAGEMENT

Etihad Rail has appointed BEEAH Tandeef to provide waste management services for the entire Etihad Rail network, including regular waste collection, transportation, disposal, and recycling. Under the terms of the agreement, the BEEAH Group subsidiary with ensure that sites are managed effectively, safely and in an environmentally responsible manner. BEEAH Tandeef will also provide a clear framework for waste treatment in accordance with contractual obligations, in addition to addressing potential challenges that may arise during the provision of these services.

The contract is the first of its kind between Etihad Rail and BEEAH Group, which will provide waste management services to selected sites through its subsidiary, BEEAH Tandeef. The sites include Al Mirfa Depot, Muzaira’a, Al Mirfa Viewpoint, Riviera Mirfa Residence, the main operation and maintenance center in Al Faya, and freight stations in Ruwais, Al Ghuwaifat, Industrial City in Abu Dhabi (ICAD), and Dubai Industrial City.

As Etihad Rail plays a vital role in protecting public health and preserving the environment, the agreement further strengthens its commitment to promoting sustainable practices.

“Waste management services represent an essential pillar in our commitment to preserving the environment and protecting public health,” said Ahmed Al Yafei, CEO, Etihad Rail Infrastructure: “We have chosen to work with BEEAH Tandeef due to its successful track record with national entities and companies in the UAE.”

truckandfleetme.com

PIF AFFILIATE TO PUMP $1BN INTO LUCID GROUP

ELECTRIC VEHICLES

Lucid Group, Inc. has entered into an agreement with its majority stockholder, Ayar Third Investment Company, an affiliate of the Public Investment Fund, to purchase $1.0 billion of “newly created series of convertible preferred stock via private placement”, subject to customary closing conditions.

“We are extremely pleased to receive this strong, continued support from the PIF, as we work to solidify our place as the world’s leading EV technology company,” said Peter Rawlinson, CEO and CTO, Lucid Group.

“We continue to invest for the long term in both our technology and our vertically integrated manufacturing capabilities, with PIF’s support a key differentiator. With

their support, we remain focused upon accelerating our growth via deliveries, executing key business initiatives with relentless focus upon cost, and launching our gamechanging Gravity SUV later this year.”

Lucid said that it intends to use the net proceeds from the private placement for general

corporate purposes, “which may include, among other things, capital expenditures and working capital”. The convertible preferred stock sold to Ayar in the private placement will be sold in reliance on the exemption from registration provided in Section 4(a)(2) of the Securities Act of 1933, as amended.

EMRILL LAUNCHES NEW RAIL DIVISION

WASTE MANAGEMENT

Emrill is partnering with Clemtech to provide technical resource solutions for the UAE rail sector. Emrill Rail is the awardwinning UAE-based facilities management service provider’s latest division and will provide comprehensive solutions tailored to the unique needs of the country’s railway supply industry.

Clemtech is a leader and specialist in recruitment and consultancy services for

rolling stock and rail sectors, under the Emrill Rail banner the two firms will deliver solutions that meet the evolving needs of clients, including train manufacturers, original equipment manufacturers (OEMs) and the wider supply chain with vested interests in the region.

Emrill Rail will work with OEMs to ensure rolling stock MEP and HVAC systems are optimised, guaranteeing peak performance and efficiency in rail operations.

Integrating Emrill’s extensive in-house team of highly skilled technicians and engineers with Clemtech’s expertise in supplying experienced rolling stock resources, Emrill Rail will remove the logistical challenges of working in the UAE with cost-effective in-country technical resource solutions with industryleading service delivery.

Headquartered in Dubai, Emrill Rail claims it is committed to elevating standards within the emerging rail sector in the market, and is responsible for the strategic deployment of technical resource, ensuring efficient service delivery across all aspects of rolling stock and rail support activities. These will include mechanical, electrical, and plumbing (MEP), heating, ventilation, and air conditioning (HVAC), general engineering, as well as OEM-led specialised activities, such as test and commissioning, installation, modification, overhaul, refurbishment and maintenance.

TRISTAR CHARGED AGILITY’S REVENUE IN 2023

FLEET

Agility has unveiled its financial achievements for the fourth quarter and the entirety of 2023. For the year 2023, Agility disclosed a net profit of KD 83.6 million, marking a 22% increase from the prior year, with earnings per share at 32.7 fils.

Agility’s Vice Chairman, Tarek Sultan, expressed optimism about the company’s future, emphasizing its successful navigation through volatile markets and a challenging macroeconomic landscape. The company’s significant EBITDA growth was attributed to robust performance across its operating entities and a buoyant global equity market, particularly benefiting its Investments segment. Agility’s

strategic moves, including two funded equity collar agreements to protect the value of its DSV stake, underscore its proactive approach to growth and value preservation.

“Agility delivered on a track record of positive momentum in 2023, despite ongoing volatile markets and the challenging macro

environment. Agility ended the year with a 42.4% growth in EBITDA, driven by strong performance across our operating entities,” said Sultan.

Menzies Aviation and Tristar notably outperformed expectations, with significant revenue increases and operational expansions across geographic regions.

Tristar’s consolidated revenue grew 33.3% vs. FY 2022. This performance was driven by Tristar’s diversified portfolio of services. Tristar ended 2023 with revenue exceeding $1 billion. This was driven by the acquisition of HG storage in 2022 in addition to the growth in the Fuel and Road Transport & Warehousing segments, underpinned by new contract wins.

FLEET AND MOBILITY SUMMIT 2024 ANNOUNCED FOR JUNE

EVENTS

AL MASAOOD AUTO LEASING REVS UP OPTIONS

LEASING

Al Masaood Auto Leasing says its current selection of leasing options is a unique opportunity for both retail and corporate customers to “drive their dream car with ease and convenience.” Featuring a diverse fleet of Nissan, INFINITI, and Renault vehicles, Auto Leasing is offering personalised leasing solutions starting from AED 2,099 per month, tailor-made to appeal to various customer

preferences, said the firm.

The offer by Al Masaood Auto Leasing includes free car maintenance and replacement solutions to ensure continuous mobility.

Flexible plans spanning 1, 2, or 3 years are also available to accommodate customer needs.

The cars can be leased with zero down-payment and are covered under comprehensive insurance. Additionally, the added convenience of DARB/

Salik toll solutions on cars ensures a seamless, worryfree driving experience.

This exclusive Ramadan offer is currently live, and will be available until May 14th, providing a great opportunity for those looking for attractive leasing offers. Terms and conditions apply on the offers. For further information on how to effortlessly lease a car from Auto Leasing this Ramadan, customers can call 800 300 600.

The Fleet and Mobility industry is set to gather in Dubai this June for the highly anticipated Fleet and Mobility Summit 2024. The third in the series of events, scheduled to take place on June 15th at the Habtoor Polo Resort and aims to bring together the brightest minds and leading innovators from across the globe to discuss the future of transportation, logistics, and mobility solutions.

The Summit is expected to draw participation from a wide array of professionals, including fleet managers, automotive manufacturers, tech companies, policymakers, and sustainability advocates. It will serve as a pivotal platform for exploring the latest trends, technologies, and strategies driving the evolution of fleet management and mobility services.

This year’s edition will focus on critical themes such as sustainable mobility, technological advancements in autonomous and electric vehicles, innovative fleet management solutions, and the impact of digital transformation on the mobility sector. The event will feature a mix of keynote speeches, panel discussions, and interactive workshops led by industry experts.

One of the highlights of the Fleet and Mobility Summit 2024 is the demonstration area, where attendees will have the opportunity to experience the latest vehicles, technologies, and services first-hand.

VOLVO TAKES ELECTROMOBILITY TO A NEW LEVEL WITH THE 8900 ELECTRIC BUS / AL MASAOOD AUTMOBILES REVEALS NEW AL OSTOURA NISSAN PATROL

LAUNCHES

Volvo 8900E: Volvo opens the intercity for electric buses

VOLVO BUSES SAYS THE LAUNCH OF THE 8900 ELECTRIC OPENS UP A NEW ERA FOR SUSTAINABLE PUBLIC TRANSPORT AND MOBILITY

Volvo Buses has announced the launch of the Volvo 8900 Electric, an electric low-entry bus designed for city, intercity, and commuter operations. Slated for availability in selected European markets by 2025, this latest addition to Volvo’s fleet promises to usher in a new age of efficient, sustainable, and profitable transit solutions. With a successful track record that spans over a decade, Volvo Buses wants to cement its reputation in the electric bus market with the low-floor electric buses are a common sight in 25 countries, showcasing the brand’s commitment to green transportation. The Volvo 8900 Electric builds on the legacy of

its predecessor, the Volvo 8900, which has been a stalwart in European public transport since its introduction in 2010.

Thomas Nylund, Head of Volvo Buses Europe, emphasized the strategic move towards electrification, stating, “It’s logical to include electrified solutions for intercity, transit, and commuter operations. The 8900 Electric is a dedicated European offer and another major step in our efforts to provide efficient and sustainable people transport solutions.”

Designed to meet diverse operational needs, the Volvo 8900 Electric will be available in both two- and three-axle configurations, capable of

accommodating up to 110 passengers. Operators can choose between single or dual motor setups, offering up to 400kW (540 hp) of traction power. The flexibility of its modular battery system, scalable up to 540 kWh, ensures the bus is well-suited for a wide range of city and intercity applications.

Nylund further highlighted Volvo’s extensive experience in electromobility, “In Europe, electromobility continues to grow, and at Volvo Buses, we have gathered more than a decade of first-hand experience. With the launch of the Volvo 8900 Electric, we’re convinced that we now have a product and a complete offer that will be a

long-term solution for customers.”

According to the Swedish firm, the Volvo 8900 Electric doesn’t just excel in performance and sustainability; it also sets new standards in driver comfort and safety. Features such as a multifunction steering wheel and a dynamic instrument cluster are designed to enhance driver focus and control, reinforcing Volvo’s belief that “safety and passenger satisfaction start with the driver.”

Built on the new Volvo BZR Electric chassis, which leverages a common e-mobility architecture within the Volvo Group, the bus benefits from large-scale manufacturing of components. This strategy not only improves the availability of spare parts

AL MASAOOD LAUNCHES ‘LEGENDARY’ AL OSTOURA

THE NISSAN PATROL IS A LEGEND REBORN AS A SPECIAL EDITION DEBUTS IN THE UAE

MODULARITY AND E-MOBILITY

Using the new Volvo BZR Electric chassis, the new design leverages a common e-mobility architecture with the bus benefitting from large-scale manufacturing of components.

The

but also boosts operator uptime. The bus’s body will be produced by MCV, a selected partner known for its commitment to quality.

Nylund assured, “The Volvo 8900 Electric is a premium product that customers have asked for. It’s capable of operating different types of traffic and catering to most needs an operator might have.”

In line with Volvo Buses’

tradition of prioritizing safety, the Volvo 8900 Electric incorporates an array of active safety systems, including advanced features designed to protect vulnerable road users like cyclists and pedestrians. Its safety systems surpass the new EU regulations and most national requirements outside the EU, setting a new benchmark for road safety, claims Volvo Buses.

Al Masaood Automobiles, the authorised distributor for Nissan, INFINITI, and Renault in Abu Dhabi, Al Ain, and the Western Region recently announced a remarkable addition to its lineup – the exclusive 2024 ‘Al Ostoura’ edition of the Nissan Patrol Super Safari. ‘Al Ostoura,’ meaning ‘The Legend,’ celebrates the iconic vehicle’s storied legacy and its strong bond with the region’s heritage.

The Nissan Patrol Super Safari has long been a preferred choice for those looking for off-roading abilities and shares a profound connection with the spirit of adventure of the Middle East.

More than just a vehicle, the Nissan Patrol Super Safari has emerged as a cultural icon in the region.

The deep-rooted affinity for it first began in the 1980s when it was popular for its all-terrain capabilities, durability in extreme heat, and unmistaken reliability. Over the years, its spacious and comfortable interior has made it ideal for families and groups, making it the perfect choice for the culture in the UAE – distinguished by a love of large gatherings, communal outings, and shared adventures.

This adaptability has always allowed the vehicle to cater to a broad spectrum of personal and commercial needs, embedding

it into the history of the UAE and the region. Moreover, its simplicity and ease of maintenance earned it a special place in the hearts of enthusiasts, solidifying its status as an iconic and beloved vehicle in the Middle East, said Al Masaood. Bachir Gemayel, Director of Sales and Marketing at Al Masaood Automobiles added: “Every adventure, every mile across the desert landscapes of the capital, the Nissan Patrol Super Safari has been more than just a vehicle; it’s been a part of adventures, stories, and heritage.

With the launch of the 2024 ‘Al Ostoura’ – the finale edition of the renowned Nissan Patrol Super Safari, we’re not just celebrating a legendary vehicle; we’re celebrating the journeys, the memories, and the bonds it has built. At Al Masaood Automobiles, we’re proud to offer our customers this special edition that mirrors the heart and soul of our community.”

Volvo 8900 Eletric bus is part of Volvo Buses’ recent drive to produce electrified solutions for intercity, transit, and commuter operations.

AN ULTRA FOR EVERY ROLE

Tata Motors talks about why the Tata Ultra is ideal for the UAE market

Setting new benchmarks in performance, styling and features, the next-generation World-Class ULTRA range from Tata Motors, is a combination of power, safety, driver comfort and best in class fuel efficiency.

The ULTRA Range comes with two engines. The new generation 3.3L Engine giving maximum power of 155 Ps @2600 rpm with max torque of 450 Nm @1400-2200 rpm & 5L engine giving maximum power of 180

Ps @ 2400 rpm with 590 Nm @ 1000-2000 rpm. The Engine configurations consisting of Common Rail FIP with Advanced Engine Management System and Solenoid injectors for precise fuel delivery, superior reliability. These engines drive the Tata Ultra which delivers power with economy and safety. Equipped with strong aggregates and a robust chassis frame and suspension, cccc. Having been extensively tested to confirm with the GCC Conditions, the nextgeneration range of Tata ULTRA commercial

The ULTRA range meets the highest operating standards”

vehicles boasts outstanding material and build quality, comfort, driving dynamics and economy, thereby continues to offer advantages of a Tata Motors commercial vehicle with lowest total cost of ownership.

The Ultra range incorporates topnotch TATA GBS 550 & GBS 750 6F+1R Gearboxes ensuring robust transmission. This guarantees exceptional performance, reduced fuel consumption, and unwavering reliability. These gearboxes are the perfect choice for transmissions, as they effectively

lower engine RPM in top gear, resulting in substantial fuel savings. The inclusion of an easy-shift gearshift system eliminates any concerns related to extra gear shifts providing Ultra comfort to the driver. As a responsible manufacturer, Tata Motors places utmost importance to safety of its trucks. Our New ULTRA Cabin are ECER Crash tested ensuring reliability and safety. The ULTRA Range comes with Air brakes along with ABS (the narrow range i.e. T.6 & T.7 also come with ESP). This

enhances both driver and vehicle safety by greatly improving braking efficiency, particularly during skiddy roads. The feature of Tilt and telescopic power steering ensures that the driver is in complete control of the vehicle. Moreover, the use of larger rearview mirrors and a wide panoramic windscreen significantly enhance driver visibility, minimizing the likelihood of mishaps.

The all-New TATA ULTRA Range has been meticulously crafted for comfort and convenience. All Ultra vehicles come with

3.3L NG Common Rail TCIC Engine | 450 Nm Max Torque | Full-air Dual-circuit S-cam Brakes | 45% Grade ability

Effortlessly conquer the toughest of terrains for faster turnarounds with Tata Ultra T.7.

Powered by a robust 3.3L NG Common Rail TCIC Engine, this truck offers unmatched power and performance for every kind of application. The engine produces a total output of 155 Ps at 2600 rpm and a torque of 450 Nm. It comes with a Tata G550

6F+1R Synchromesh Gearbox with a Cable shift Mechanism for effortless gear shifting and enhanced comfort. Equipped with Full-air Dual-circuit S-cam Brakes with ABS and ESP, braking is made safer and smoother providing the driver with better control.

Key Highlights

• 3.3L NG Common Rail TCIC Engine

• 450 Nm – Maximum Torque

• Full-air Dual-circuit S-cam Brakes with ABS and ESP

• 45% Maximum Grade ability

• HVAC Cabin Ventilation

The new range has been meticulously crafted for comfort”

HVAC Control systems to ensure maximum comfort to the drivers and lower fatigue. It comes with walkthrough Cabin providing mechanically suspended seats designed to absorb bumps and vibrations for a smoother ride even on rugged terrain. With dash mounted gear lever and ample storing space it is ensured that the vehicle provides ease of drivability for the driver. For added comfort, the hydraulic tilt cabin allows you to easily and effortlessly access engine ensuring ease of maintenance and decreased downtime.

5L NG Common Rail TCIC Engine | Tata GBS 750 Synchromesh Gearbox | 590 Nm Max Torque | Fullair Dual-circuit S-cam Brakes

Designed to delight, the Tata Ultra T.16 is a high-performance truck. It features a strong 5L NG Common Rail TCIC Engine for improved productivity and efficiency. With a maximum output of 180 Ps at 2400 rpm and a torque of 590 Nm, it is suitable for medium to long-haul operations. It comes with Parabolic Springs Suspension at the front and Semielliptical Leaf Spring with Auxiliary

Springs at the back, which reduce maintenance costs while also improving the truck’s load-carrying capacity. Its Tata GBS 750 Synchromesh Gearbox improves mileage and reduces gear-shifting efforts for easy operations.

Key Highlights:

• Powerful 5L NG Common Rail TCIC Engine

• Tata GBS 750 Synchromesh Gearbox

• 590 Nm Maximum Torque

• Full-air Dual-circuit S-cam Brakes with ABS

• Integrated Hydraulic Power Steering System

TATA ULTRA T.16

TATA ULTRA T.7

CAPITAL

GAINS

For many years, raising finance to buy new equipment and vehicles in the UAE was a relatively simple process, but over the past decade that has become a much harder task with banks becoming resistant to lend money to fleet owners and contractors. While distributors have been willing to step in with their own schemes based on the asset firms want to buy, many have learned the hard way that should their customer run into hard times, reclaiming the outstanding money owed on the truck

or loader – or whatever was purchased – can be a lengthy and fraught process – especially when other lenders to a defaulting company need to claim back their share too.

It doesn’t seem that long ago that there was a time when few people had to worry about what happens when a business fails. In hindsight, the ability to make fast lending decisions for the businesses asking for financing was critical in helping the UAE turn into the regional powerhouse it has become. When the market hit its stride two decades ago, it seemed there were enough slices in the pie for

The UAE government has implemented a series of reforms”

everyone. Projects and contracts were driving purchasing decisions, with the acquired assets used until the end of their useful life. Assuming they had the assets in their ranks or a forgiving line of credit with their lender, few companies had to worry about issues down the line, such as residual value or utilisation. The contracts kept coming, the work was always there. 20 years on from the start of the construction boom in the market, most of the big projects have been completed with those buildings full of new businesses and industries. To meet the needs of this huge variety of

clients and jobs, fleet buyers and equipment owners today are having to balance being competitive with being financially sound. Unfortunately, and until recently, the lack of financing options has forced the market to square peg/round hole their fleets or hold back on purchasing modern and potentially more efficient and greener vehicles and equipment.

For the past-half-decade, a group of financing experts have been working with the UAE’s Ministry of Finance to tackle an obvious lack of leasing options in the market. It is an attempt to bring the laws that govern the use of capital to buy assets like vehicles and equipment in line with international standards and neighbouring markets such as Saudi Arabia and Eqypt. It is also an opportunity to bring fundamental and significant changes to how equipment and vehicle ownership works in the country.

While the aim is to ultimately streamline processes and ensure a smoother, more secure leasing environment, these reforms are set to have far-reaching implications for both the leasing industry and the broader economic landscape of the region, says Ger Regan, a seasoned executive from Altalease, and one of the architects of the law governing leasing finance which is now being implemented in the UAE.

“Consider a situation where a construction company leases several pieces of heavy machinery. Under the old laws, if the lessee defaulted, the process for the lessor to recover the machinery could be lengthy and fraught with legal hurdles, thereby delaying the lessor’s ability to re-lease or sell the equipment and recover losses. With the new laws, there are predefined steps and timelines that streamline this process, significantly reducing the time and cost involved in asset recovery.

“This change is not just about improving transaction efficiency; it’s also geared towards enhancing legal protections and clarifying the responsibilities and rights of all parties involved,” he says. “The UAE government has implemented a series of reforms aimed at modernising and enhancing the legal framework surrounding the leasing industry. These changes primarily focus on increasing transparency, protecting the rights of lessees and lessors, and establishing a more robust mechanism for asset recovery. The goal is to align our practices with international standards, which is critical for attracting foreign investment and supporting economic growth.”

He continues: “As we had no finance leasing capabilities, bank loans have been the

founder Ger Regan. He says businesses also stand to gain considerably from these reforms.

only way for end-users to acquire assets. Banks traditionally assess clients by way of their strength of balance sheet and do not assume asset or residual value risk. This is challenging as customers with new projects that need assets may not have the financial capacity to borrow, they then turn to the distributor to support with them ‘on’ or ‘own book’ finance solution – where the distributor takes the risk on behalf of the client and provides them a long term credit period to pay. For distributors to stay competitive this funding mechanism is highly popular, but it comes with added credit and risk and funding challenges.”

It’s a change of mindset combined with education and knowledge”

“However, businesses that leverage leasing services stand to gain considerably from these reforms. For one, the increased clarity and transparency reduce the risks associated with leasing agreements. Businesses can engage in leasing arrangements with greater confidence, knowing that their rights are protected and that there are clear mechanisms in place for dispute resolution. Additionally, the reforms may drive down costs by fostering a more competitive and efficient leasing market.

“While the reforms are largely beneficial, they do present challenges, particularly in the short term. Businesses will need to adapt to the new regulatory environment, which may involve revising existing contracts, implementing more rigorous internal controls, and possibly facing tighter credit evaluations by lessors. The initial transition period could see some disruption as market participants adjust to the new norms.”

According to Regan, the impact on the broader economy is also expected to be overwhelmingly positive.

“By enhancing the legal framework for leasing, the UAE is better positioned to attract international businesses and investors, which is crucial for economic diversification. Moreover, a robust leasing sector enables other industries, such as construction, transportation, and manufacturing, to access the equipment and vehicles they need more efficiently, thus supporting overall economic activity and innovation.”

On the face of it, an option to lease seems like a cure-all solution to getting new vehicles

UAE ECONOMY BENEFITS FROM FINANCE LEASING AND SECURED LENDING PRACTICES

1. FDI – New leasing entrants from Asia/Europe will create additional funding sources, we need to market globally at governmental level in my opinion.

2. UAE focus sectors within vision 2050 –Industrial/green energy/ medical/transport & EV /technology are asset heavy industries; these industries can flourish and significantly benefit from equipment leasing solutions via new entrants.

3. Green energy & sustainability projects in particular – Backed by OEM support and funding the UAE can accelerate its position as a leader in sustainable energy solutions.

4. Access to capital and obtaining credit for SME’s – A big talking point that can be solved through leasing solutions where both credit and asset risk can be assumed.

5. Ease of doing business in UAE – New laws create

transparency, big companies that see similar global practices been adapted want to be part of something new, they will come knowing that the UAE is a gateway to new markets and products.

6. Asset disposition –Removal of aged fleet with high emissions, if a 10-year plan was implemented with adequate funding the RTA could see 1000s of aged trucks off the road replaced by Tier 5 and 6 engines from used and new sales.

A TOOL FOR GROWTH IN THE UAE

The UAE’s goal is to align leasing practices with international standards, and could be critical for attracting foreign investment and supporting economic growth, explains Altalease’s

and equipment into the market, although Regan recognises that the market must be both educated about the law changes and convinced that it suits their business models. He has already started this process by becoming a regular on the events circuit, including the Truck and Fleet Conference in February. An upcoming meeting organised by the Ministry of Finance is planned for June where distributors will be invited to learn more about the new opportunities they could tap into.

“End-users in the UAE traditionally want to own assets and this won’t change with finance leasing, it’s just a change of mindset needed combined with education and knowledge across the full spectrum of the finance and leasing industry,” he says, adding that: “This is a huge step, banks and lessors can now implement their self-help remedies contained in the laws, in the event of default of a loan or a lease both can be terminated (following the steps in the implementation regulations) the asset can be recovered and sold. But even the banking system needs to adapt to this process and this will take some time.”

Dwelling on the last point, he tells T&FME that he is confident that the reforms to leasing will encourage banks back into the conversation when it comes to funding new kit in the UAE.

“The biggest challenge for lenders is risk of default of the borrower and the inability to recover the asset swiftly enough to liquidate its

BENEFITS TO OEM’S AND CAPTIVES AND END USERS

1. Opportunity – With leasing distributors can be more flexible, aligned with a finance leasing company they can provide options to end users thus increasing unit sales.

2. End Users – Instead of a straight 4-year loan, distributors can reduce TCO for end users by leveraging asset value, look at RV undertakings, provide options to return asset and replace with new (boosting future retail sales),

Bank loans have been the only way for end-users to acquire assets”

bundle packages on service/ parts and warranties for lease term, liquidate or roll the RV for additional periods.

3. Projects – Many UAE contractors who wish to acquire assets as I said take out loans, loans that must be repaid by monthly EMI’s, in the event of a ‘pain point’ in a contract contractors may suffer times where cash flows are impeded by late payments, banks will not give much tolerance whereas a

residual value and clear the debt. Traditionally, court litigation processess have been painfully slow and arduous. However, until now, litigation was often the only way a bank could recover an asset as all loans were ‘with a mortgage’. Assets were then sold via public auction via a court appointed auction company, banks were unable to sell assets via third party auction companies.”

The new Financial Leasing Law, which repealed and replaced the previous version of the law that was published in 2018 (Federal Law No. 8 of 2018) (the “Old FLL”). Approved by the Supreme Council in November last year, it

SUPPORT TO INDUSTRIES A robust leasing sector enables industries, such as construction, transportation, and manufacturing, to access the equipment and vehicles they need more efficiently, thus supporting overall economic activity and innovation, says Regan.

lease can be structured to suit difficult time periods, also at the end of the project assets can be returned/bought outright/ replaced with new assets.

4. Captives can partner with local leasing companies – Thus engaging with their end user clients structuring deals and providing that valueadd service OEM’s and distributors need to increase sales and market presence.

represents several years of work and effort by a team of expert, including Regan, to improve the original framework passed in 2018 which he says fell short of international standards.

“In 2018, the UAE Finance lease law was released but it was unworkable as it did not contain the key parameters and definitions for leasing to be practiced successfully in the UAE,” he explains. “Between 2020 and 2022 the new law was re-drafted by the Ministry of Finance along with the IFC World Bank, with Dr Hussam Al Talhuni acting as the Chief Legal Consultant in the Ministry and working alongside Al Murat Sultanov, Senior Director Operations at World Bank Group; Michael Savaa, Partner, Watson Farley Williams, and myself. This law combined with Federal Law 4 of 2020 on securing interests over movable assets and both now provide for a vested security right to a lessor or financier in that asset been leased or under a loan.”

He continues: “The ability to recover assets and sell them in an open market to mitigate risk and recover a non-perfoming loan (a debt that’s in default because the borrower hasn’t made scheduled payments) has now all been changed with both laws and with the registration of assets at the EIRC (Emirates Integrated Collateral Registry) that provides for a ‘secured right’ for a lessor or financier in the assets, a remedy that can act as a huge catalyst to change.”

With the law in place, Regan is currently working with the MoF and legal firms on the implementation phase of the new regulation including the development of the ecosystem of managing assets “from funding (credit and risk) to asset valuation and disposition methodology” and how to engage with external specialist firms.

To know more visit: https://me.tatamotors.com/en/

“I really believe finance leasing can have a very positive impact as change brings opportunity to diversify and adapt. As a product we need to knowledge build and develop the leasing finance ecosystem within our financial institutions. This can only be done through continuous engagement, creation of working groups, learning from others. KSA and Egypt have developed their leasing economies over the last 5-10 years, and both are now thriving while adding alternative funding solutions for SMEs and Corporates to acquire assets.”

Regan also believes the UAE can catch up with other markets now the law is in place but it will need to address the limited number of companies currently active and able to provide financing for leasing. He hopes the new law will encourage both large distributors and manufacturers to open up to leasing as well as provide space for new players, such as his own firm Altalease,

“The UAE has limited active Non-Bank Financing Companies and only two leasing companies there is now the potential for new entrants and new lessors to set up in the UAE to capture a portion of the AED 25

billion market,” he says, adding that Altalease is currently raising capital so it can support the funding of leasing in the GCC. “I have been in the leasing and asset finance industry for 30 years, including 12 years in the UAE. I have seen the challenges and pitfalls but also the opportunity. Having worked with the MoF and IFC on the laws for five years I knew what was coming. Since the FLL was released in November 2023, Altalease has been set up to be the first tech-driven leasing company (and nonbank) to set up under the new implementation regulations - which we expect to see very soon.”

The UAE is better positioned to attract international investors”

Regan seems both excited and relieved to be finally seeing the law being implemented.

“Its early days, but when you been working for five years to achieve a goal it’s extremely rewarding to be in the position we are now. I certainly feel proud and privileged to have been part of the journey so far. The future of asset acquisition and usage is very bright, although we now have to wait for implementation regulations (regulations on licensing of new leasing companies, criteria required to set up and governing body). In the meantime, I will continue to encourage knowledge building with all participants to make the law successful in application, legal and professional services, financiers, lessors, distributors & OEMS, accounting/tax and government bodies to engage and communicate.”

He concludes: “I would also recommend distributors and OEMs to reach out and speak to me on their current business finance practices and assess their operational readiness for finance leasing, Assess change now, look at how security is managed within credit and risk policies, see what can be digitised and changed. This is a time where new relationships can be built, and we can prepare for the future.”

THE CRUCIAL NEXT PHASE

End-users in the UAE traditionally want to own their assets. A change of mindset is needed in the market, argues Regan, and the roll-out phase of the law is seeing a programme of working groups established to educate the market on the changes and the benefits for businesses.

BRIDGING

THE GAP

T&FME travels to Rome to see how Bridgestone is tackling new world mobility challenges through its tyre development

In an era of digitalisation and data gathering, tyre companies seem almost hellbent on making sure that we think of them as technology powerhouses rather than the rubber providers of old. How refreshing then, that when T&FME was invited to the heart of Bridgestone’s research and development operation an hour’s drive from Rome, we were shoved into hi-viz and hard shoes to go walk around – of all things – a tyre factory. But as the day unfolded like the many layers of hydrocarbons, silicon and metal that make

up a modern tyre, it became clear that the wheels are just one end of an increasingly sophisticated and even exciting process that harnesses all your favourite 21st Century tech, from VR headsets to machine learning, that eventually create tyres that are ready to be strapped on the cars of today and tomorrow. None of this has come cheap and Bridgestone has invested hundreds of millions of euros into its tyre development. Its Italian facility is at the centre of a global effort to improve sustainability and efficiency all the way down to the beginning of its tyre

We have moved tyre development from an art to science”

design. In one particularly impressive part of our tour, we were shown how digital twins of vehicles can be used to stress-test a new tyre even before the car leaves the drawing board – allowing Bridgestone and its OEM partners to optimise the balancing of a vehicle at the very earliest stages.

The introduction of virtual tyre development, we were told, reduces physical prototyping and testing and allow the exploration of many more possibilities. And the results are impressive. Up to 60% savings in raw materials and emissions for

original equipment tyres. And 25% or more in replacement tyres. This approach can reduce wasteful design loops, eliminate the need for hundreds of physical prototypes and cut physical vehicle tests by 80% as well as, crucially, reducing time to market.

Sat in a classroom, we were shown how the process begins with the creation of a digital twin and how that can lead to the performance of the design being predicted by combining artificial intelligence and physics-based simulations virtual testing (demonstrated in an adjacent room).

During tyre development, the digital-only development loop ends with professional drivers testing the virtual tyre in the simulator and, if that’s successful, on the track.

“As we continue to embrace these Innovative Technologies, potential is Limitless ensuring our premium tyres become even more sustainable safe and efficient,” hummed one video before we swapped fluorescent jackets for crash helmets and an afternoon experiencing the tyres in action on the track.

Bridgestone’s Emilio Tiberio, Chief Technology Officer for Europe and the Americas, recently shared insights into the company’s innovative shift from merely manufacturing tyres to providing comprehensive mobility solutions. With a storied career spanning 25 years at Bridgestone, Tiberio has witnessed firsthand the evolution of the tyre industry, especially in terms of sustainability, digitalisation, and the integration of telematics into mobility solutions.

“I feel very fortunate. Every day is a new challenge, and it’s exciting to be part of an industry that’s rapidly evolving towards sustainability and embracing digital solutions,” he told T&FME

Under Tiberio’s guidance, Bridgestone is not just producing tyres but is at the forefront of offering tyre-centric solutions that significantly contribute to efficient and sustainable transportation. One helpful initiative includes the retread programme, particularly popular in the US, which extends the life of commercial tyres, thereby reducing waste and CO2 emissions. This initiative represents a shift towards a more circular economy model in the tyre industry, with customers paying for mobility rather than the physical tyre, says Tiberio.

“The first change is moving from just producing and selling tyres to offering solutions connected to tyres. For example, in the US, we have a massive business in retreads,

It’s exciting to be part of an industry that’s rapidly evolving”

which is a sustainability initiative,” he begins.

“Through telematics and our understanding of tyre data, we can offer tyre-centric solutions that enhance vehicle performance and safety. For instance, we can detect tyre damage from hitting potholes and recommend the best tyre specifications for commercial vehicles.”

Tiberio also highlighted Bridgestone’s advancements in digital mobility solutions. With the integration of telematics data, Bridgestone can offer unique insights into tyre performance, such as detecting damage from potholes, which is a common issue in

various regions. Furthermore, the company can provide tailored recommendations for tyre specifications based on the specific use case of commercial vehicles, optimising performance and fuel efficiency.

“OEMs are very open to collaboration because we bring valuable content to them. We’ve tested our wear model and internal sensors with various partners, showing our commitment to working together towards common goals,” he said.

Throughout, our conversation delved into the significant role of data and telematics

THE CIRCULAR ECONOMY OF TYRES Bridgestone is not just producing tyres but is at the forefront of offering tyre-centric solutions that significantly contribute to efficient and sustainable transportation, Emilio Tiberio says.

INVESTING IN ADVANCED FACILITIES

Bridgestone is constantly innovating and investing in its EMEA R&D facilities, composed of its R&D Centre, Roma plant and Proving Ground, all based near Rome, to make them more advanced, efficient and sustainable, including:

All these facilities now use 100% renewable electricity to limit CO2 emissions. Over 5 million euros invested since 2022 to upgrade Bridgestone’s EMEA Proving Ground including a brand new gravel road track, a state-of-the-art wet handling

track with a virtually-optimised layout, a more efficient and sustainable water management system where 90% of the water is recycled, and an advanced safety management system.

Bridgestone is transitioning away from fossil fuels by installing electric boilers powered from renewable sources, thereby zeroing scope 1 and 2 of CO2 emissions for tyre production at Roma plant, which is certified by the global International Sustainability & Carbon Certification (ISCC+).

in modern tyre technology. Bridgestone has developed innovative products like the Tyre Mounted Sensor, which monitors the health of the tyre in real-time, offering valuable data on pressure, temperature, and wear. This technology not only benefits fleet operators by maximising uptime but also enhances the overall safety and efficiency of transportation.

“Data is crucial. With our Tyre Mounted Sensor, we can monitor the tyre’s health, providing valuable information on pressure, temperature, and wear. This data is not just for optimizing performance but also for enhancing safety and efficiency,

The first change is moving from just producing and selling tyres”

Bridgestone’s strategy involves close collaboration with original equipment manufacturers (OEMs), ensuring that their solutions are compatible with various telematics systems. This collaborative approach extends to the development of sustainable materials and technologies aimed at reducing the environmental impact of tyres. Bridgestone’s goal is to achieve 100% sustainable materials in its tyres by 2050, a target that requires continuous innovation and adaptation of materials science.

“Our goal is to achieve 100% sustainable materials in our tyres by 2050. This includes

using renewable and recycled materials, like replacing traditional silica with silica from rice husks, which is a more sustainable option.”

One of our innovations is the concept of modularity in tyre design, allowing us to standardize components across different product lines while differentiating based on specific performance needs. This approach helps us streamline operations and better meet the diverse needs of the market.”

“Rubber is sensitive to temperature and humidity changes, so we continuously adjust our recipes based on these conditions to ensure consistent quality

FROM RUBBER TO THE ROAD

Bridgestone’s strategy involves close collaboration with original equipment manufacturers (OEMs), ensuring that their solutions are compatible with various telematics systems.

and performance of our tyres.”

“Our emphasis is on durability, especially in extreme conditions, and our investment in technologies like the tandem mixing process, which allows for advanced material blending. We’re also focused on using data and AI to innovate our product development process, moving from art to science.”

Through the Q&A, Emilio Tiberio shed light on Bridgestone’s strategic shift towards sustainability, the integral role of data in advancing tyre technology, and the company’s collaborative efforts to push the boundaries of what’s possible in mobility solutions.

DRIVING DIGITALISATION WITHIN THE R&D PROCESS

Bridgestone is heavily investing in R&D with a global annual R&D spend of over €800 million (2023 figures). This investment enables Bridgestone to develop tyres that match the requirements and demands of customers today and tomorrow, and encompasses a number of advanced technologies:

Unique Virtual Tyre Development technology which uses detailed and complex physical models, data and AI. This enables a digital version of an in-development tyre to be created and tested virtually, including on a driving simulator, before building prototypes. This approach eliminates around 200 physical prototypes, cuts physical vehicle tests by 80% and reduces development time by up to 50%. For Original Equipment tyres, it leads to a saving of up to 60% of raw materials and CO2 emissions during the development phase.

Tyre Mounted Sensors (TMS), which are currently in development, drive Bridgestone’s products into a new dimension of smart and connected tyres, providing more accurate real-time pressure, temperature and tyre status data for more efficient fuel consumption and reliable predictions about when tyres will have to be replaced.

Reflecting on the journey and the future, Tiberio expressed excitement about the current era of tyre technology and vehicle design. Bridgestone’s commitment to sustainability, combined with the advent of electric vehicles and the increasing importance of digital solutions, positions the company to lead in the transformation of mobility, he says. With a focus on co-creation and openness to external collaboration, Bridgestone is not only adapting to the changing landscape of transportation but is actively shaping its future.

“I love the idea of that by feeding date

We’re focused on using data and AI to innovate our product development”

back into the design even we were looking at the testing of composites in real time, actually in real life scenarios. We know that this is the direction which we should be going in terms of our composites or materials. So yes, data is quite powerful. I would say that the use of data is like fundamental. I mean, we talked about the composite material, but the use of data is the most important tools you now have at your disposal.

“The difference now compared to going back to how it was 25 years ago, we have moved the entire business. We have moved tyre development from an art to science.”

SHAPING THE FUTURE With a focus on co-creation and openness to external collaboration, Bridgestone is not only adapting to the changing landscape of mobility but is actively shaping its future.

“LETS WORK

TOGETHER”

Could shared workshop spaces for experienced mechanics and technicians revolutionise the auto industry? Asks eKar’s Dheeraj Satta

In an era where self-sufficiency and hands-on experience are highly valued, traditional auto repair shops are gradually giving way to a new concept - guided auto workshops. These innovative spaces offer car owners the opportunity to roll up their sleeves, get their hands dirty, and take control of their vehicle repairs, all under the expert guidance of experienced mechanics.

Gone are the days of feeling helpless when faced with a malfunctioning vehicle. Guided auto workshops provide a supportive environment where individuals can learn, troubleshoot, and repair their cars with confidence. But what exactly sets these workshops apart, and why are they gaining traction in the automotive industry?

At the core of guided auto workshops is the belief in empowering car owners. Instead of relying solely on professional mechanics, individuals are encouraged to become active participants in the maintenance and repair of their vehicles. By fostering a culture of self-reliance, these workshops help demystify the complexities of automotive repair and give people the skills they need to address common issues themselves.

One of the key advantages of guided auto workshops is the hands-on learning experience they offer. Unlike traditional repair shops where customers are kept at arm’s length, these workshops invite individuals to dive under the hood and gain practical experience. Whether it’s changing oil, replacing brakes, or troubleshooting electrical problems, participants have the opportunity to learn by doing, guided every step of the way by knowledgeable instructors.

For many car owners, access to specialized tools and equipment can be a major barrier to DIY repairs. Guided auto workshops solve this problem by providing a fully equipped workspace stocked with everything from wrenches and socket sets to diagnostic scanners and hydraulic lifts. This not only makes it easier for individuals to tackle a wide range of repairs but also ensures that they can do so safely and efficiently.

While the idea of fixing your own car may seem daunting at first, guided auto workshops are staffed by experienced mechanics who are there to offer support and guidance. Whether you’re a complete novice or have some experience under your belt, these instructors can provide valuable insights, tips, and techniques to help you get the job done right. From explaining

the intricacies of engine mechanics to demonstrating proper tool usage, their expertise is invaluable in building confidence and competence among participants.

Beyond just a place to work on cars, guided auto workshops foster a sense of community and collaboration among participants. Whether you’re seeking advice on a tricky repair or simply sharing stories and experiences with fellow car enthusiasts, these workshops provide a space where like-minded individuals can come together to learn and grow. This sense of camaraderie

Gone are the days of traditional standalone garages or workshops”

not only enhances the overall experience but also creates lasting connections that extend beyond the workshop walls.

As the automotive industry continues to evolve, guided auto workshops are poised to play an increasingly important role in empowering car owners and transforming the way we approach vehicle maintenance and repair. By combining hands-on learning, access to tools and equipment, expert guidance, and a sense of community, these workshops offer a compelling alternative to traditional repair shops. Whether you’re a DIY enthusiast looking to hone your skills or simply want to take more control over your car care, guided auto workshops provide the platform you need to succeed.

Guided auto workshops represent a paradigm shift in the world of automotive repair, putting the power back in the hands of car owners and fostering a culture of self-sufficiency and empowerment. As more individuals embrace the idea of taking ownership of their vehicle maintenance, these workshops are poised to become an integral part of the automotive landscape, driving innovation, collaboration, and confidence in equal measure.

At a time where innovation and collaboration are driving forces behind industry advancements, the automotive sector is witnessing a transformative shift. Gone are the days of traditional standalone garages or workshops, as a new concept gains

ON THE JOB TRAINING

Whether you’re a complete novice or have some experience under your belt, these instructors can provide valuable insights, tips, and techniques to help you get the job done righ, says Dheeraj Satta.

traction: shared auto workshop spaces. These spaces are not just a trend but a paradigm shift, offering experienced mechanics and technicians a dynamic platform to thrive in their profession while embracing a culture of community and collaboration.

Shared auto workshop spaces represent a departure from the conventional model of individual auto repair shops or garages. Instead, they offer a shared workspace equipped with state-of-the-art tools, equipment, and amenities tailored to meet the diverse needs of experienced automotive

Guided workshops invite individuals to dive under the hood”

environment enables professionals to elevate their skills and stay abreast of the latest industry trends and technologies.

Moreover, shared workshop spaces offer flexibility and cost-effectiveness, particularly for independent mechanics or small businesses. By sharing resources and overhead costs, professionals can access high-quality equipment and facilities without the burden of hefty investments or long-term leases. This not only enhances operational efficiency but also enables professionals to allocate resources more strategically, ultimately driving profitability and sustainability.

professionals. From diagnostic tools to hydraulic lifts, these spaces are outfitted with everything required to facilitate efficient and effective vehicle repairs and maintenance.

One of the key benefits of shared auto workshop spaces is the opportunity for collaboration and knowledge sharing among seasoned mechanics and technicians. By bringing together individuals with diverse skill sets and expertise under one roof, these spaces foster a culture of learning and innovation. Whether it’s troubleshooting complex issues or sharing best practices, the collaborative

Another compelling aspect of shared auto workshop spaces is the sense of community they cultivate. Beyond a mere workspace, these environments serve as hubs where like-minded individuals can connect, network, and build meaningful relationships. Whether it’s seeking advice on a challenging repair job or collaborating on a project, professionals benefit from a supportive ecosystem that fosters camaraderie and mutual growth.

From a broader perspective, shared workshop spaces contribute to a more sustainable and environmentally conscious automotive industry. By promoting resource sharing and reducing redundant infrastructure, these spaces minimize waste and environmental impact. Additionally,

A BREAK FROM THE NORMS

Much like concepts such as hot-desking, shared auto workshop spaces represent a departure from the conventional model of individual auto repair shops or garages, but offer access to resources otherwise out of reach of smaller operators.

A SENSE OF COMMUNITY

Shared workshop spaces offer flexibility and cost-effectiveness, particularly for independent mechanics or small businesses. Another compelling aspect of shared auto workshop spaces is the sense of community they cultivate.

by facilitating efficient repairs and maintenance, they contribute to prolonging the lifespan of vehicles, thereby reducing the need for premature replacements and conserving natural resources.

As the automotive landscape continues to evolve, shared auto workshop spaces are poised to play an increasingly integral role in shaping the future of the industry. By harnessing the power of collaboration, innovation, and community, these spaces empower experienced mechanics and technicians to thrive in their profession while driving positive change on both a professional and environmental level.

In conclusion, shared auto workshop spaces represent a disruptive yet transformative concept that is redefining the automotive industry. By offering a collaborative workspace, fostering knowledge sharing, and promoting a sense of community, these spaces empower experienced professionals to excel in their craft while contributing to a more sustainable and connected automotive ecosystem. As the demand for efficient, cost-effective, and environmentally conscious solutions continues to rise, shared workshop spaces emerge as

a beacon of innovation and opportunity for the automotive professionals of tomorrow.

Are you an experienced mechanic or technician looking to take your career to the next level? The automotive industry is undergoing a revolutionary transformation, and you can be at the forefront of it. Shared workshop spaces are paving the way for professionals like you to run your own show, all while benefiting from a collaborative and supportive environment.

If you have the skills and expertise to excel in auto repair and maintenance, then

Shared workshop spaces offer flexibility and cost-effectiveness”

shared workshop spaces offer the ideal platform for you to thrive. Equipped with state-of-the-art tools and facilities, these spaces provide everything you need to deliver top-notch service to your clients. From diagnostic equipment to hydraulic lifts, you’ll have access to the resources necessary to tackle any job that comes your way.

But what truly sets shared workshop spaces apart is the sense of community they foster. By bringing together experienced mechanics and technicians under one roof, these spaces create opportunities for collaboration, knowledge sharing, and networking. Whether you’re looking for advice on a tricky repair or seeking to expand your professional network, you’ll find a supportive ecosystem ready to help you succeed.

So if you’re ready to take charge of your career and join the auto industry revolution, get in touch with me today. Together, we can explore how shared workshop spaces can empower you to run your own show and achieve your professional goals. Don’t miss out on this exciting opportunity to be part of something truly groundbreaking in the world of automotive repair and maintenance!

6 TIPS FOR A GOOD START TO 2024 IN THE CAR REPAIR WORKSHOP

Infopro explores 6 key tips that can help your garage thrive in 2024, focusing on growing customer numbers, increasing sales, optimising stock management, discovering new ways to stay relevant and harnessing the power of customer reviews and effective communication.

1. Understanding your customer base to attract new customers and retain existing ones

Understanding your customer base is fundamental to maintaining a healthy automotive repair business. By comparing this data with that of your area, you will understand where to find new customers and which market segments you have not yet captured.

2. Analysing Turnover to Maximise Revenue in 2024

Obtaining detailed billing data

to understand the financial health of your workshop is critical to its success. To define the most effective marketing actions and strategies for your workshop in 2024, it is necessary to have a clear view of the previous year’s performance. Once areas for improvement have been identified, it could be useful to train staff to identify opportunities to upsell additional services without being intrusive.

3. Improve your warehouse management

Practical and efficient stock management is essential for any business, including garages. Having a clear understanding of stock trends and warehouse performance from the previous year is one of the most important pieces of information to better manage the months ahead. By using auto workshop efficiency management software, you can identify critical

points from 2023 to try to reduce waste in 2024, while also ensuring the availability of necessary spare parts to reduce service delays.

4. Staying on top of automotive trends through 2024

The automotive industry is constantly evolving. Invest in workshops, technical training and trade magazines for you and your team. Adopt new technologies that can improve efficiency and service quality. Utilising automotive aftermarket software for technical data and repair methods keeps you informed about the latest advancements in automotive technology and repair techniques.

5. Harnessing the power of online reviews

In today’s digital landscape, online reviews have become a cornerstone for building reputation and trust,

especially for automotive repair shops. As consumers increasingly rely on digital platforms to make informed decisions, a robust collection of positive reviews can significantly increase a shop’s visibility and credibility.

6.Do not neglect communication

Communicating with your customers is a vital part of your business, and managing it well or poorly can make all the difference. If you have social media channels such as Facebook or Instagram, analyse the quality of your communication: did you post enough? How did your followers react and what did they appreciate most? Did you always remember to post when you had important information to share?

This will help you understand how to organise your future posts to be as effective as possible.

BRIDGESTONE MEA WINS ‘PRODUCT OF THE YEAR 2024’

TYRES

Bridgestone has secured the renowned ‘Product of the Year 2024’ award for its ultra-high performing tyre, Bridgestone Dueler All-Terrain A/ T002. The award was presented during a gala for Product of Year 2024 Award Ceremony, the world’s largest consumervoted award for product innovation.

The Product of the Year award, which was received by Gurhan Cevikel, Head of Marketing MEA at Bridgestone, grants one-year license to the manufacturer to use the Product of the Year logo as a stamp of recognition for its high-quality product. Bridgestone is the first tyre manufacturer and the only automotive company to win this prestigious award, which further underscores the unwavering commitment to support sustainable manufacturing as well as its global remarkable investments and achievements for research and development (R&D).

The Bridgestone Dueler AllTerrain A/T002 is renowned for its aggressive tyre design that ensures better adaptation and reaction over different types of terrains.

The advanced all-terrain design enables drivers to seamlessly tackle challenges in off-roads drives. Bridgestone developed this ideal All-Terrain tyre by evaluating the expectations of end-users, which signifies the company’s commitment to produce breakthrough innovations and technologies that help make cities safer.

Gurhan Cevikel, Head of Marketing MEA at Bridgestone MEA commented that the firm has pushed the limits of traditional tyre production: “to create innovative, high-performance products such as Dueler All-Terrain A/T002 that have the lowest environmental impact.”

VOLVO ‘RECONFIRMS’ GREEN CAR COMMITMENT

SUSTAINABILITY

Volvo Cars has announced an expansion of its sustainability strategy, setting bold objectives for 2030 and 2040, with a heightened emphasis on biodiversity. The company revealed its ambitious goals during the “Mission North” Dealer Event held in Ivalo, Finland. As part of its commitment, Volvo Cars aims to link 100 of its debt to its Green Financing Framework or in a sustainabilitylinked format by 2025.

Al-Futtaim Group’s engagement at COP28, along with the launch of the fully electric Volvo EX30 in the UAE, highlights its leadership in promoting sustainable mobility. The forthcoming launch of the allelectric EX90 later in 2024 further underscores this commitment, catering to the growing demand for electric vehicles (EVs) in the region.

Volvo Cars’ CEO, Jim Rowan, emphasiwed the critical nature of combating climate change, pointing to electrification as a key step in the company’s journey toward sustainability. The updated strategy focuses not only on reducing emissions but also on addressing biodiversity and improving lives. The targets for 2030 include a 75% reduction in CO2 emissions per car (from 2018 levels), a 40%

reduction in energy usage per car, a 30% average recycled content across its fleet, and a 50% reduction in water use, among others.

“Taking actions to combat climate change is non-negotiable and going fully electric is an important step on our pioneering journey,” said Rowan. “As we reduce emissions throughout our value chain, we have a responsibility to do more and address our biodiversity footprint.”

MCLAREN DUBAI’S FIRST 750S TESTED ON TRACK

ENGINES

McLaren Dubai, Performance Tuning invited the first 750S customers to experience the benchmarksetting performance of McLaren Automotive’s most powerful series production supercar to date in the perfect environment – the Dubai Autodrome last month.

Guests at the event were joined by McLaren pro driver Joe Osborne, a European GT4 Champion and former winner of the Dubai 24

Hour Race. The pro drivers also got to grips with the McLaren 750S and offered driving tips and guidance to the assembled drivers.

“McLaren’s vision for its cars is to combine precision engineering, lightweight design and breathtaking power to create the world’s most exceptional driving experiences for its customers, and nowhere is this more evident than with the new 750S, the most powerful production McLaren ever. McLaren Dubai shares this

vision for our customers, which is why we are thrilled to invite our first 750S owners to experience the car at the Dubai Autodrome,” said Juma Khalifa Al Nabooda, Board Member, Khalifa Juma Al Nabooda Group of Companies. “The high-speed straights and sweeping curves of a renowned international racing circuit such as this provide the perfect environment for drivers to fully understand the power, poise and performance of the benchmark-setting 750S. We look forward to bringing more unforgettable driving experiences like / these to existing and future McLaren owners going forward.”

The new V8-engined, rear-wheel drive 750S – which is available in coupe and spider variants – is unashamedly a supercar for the purist. Designed and engineered following meticulous analysis of the renowned McLaren 720S, the new 750S combines advances in weightsaving, powertrain performance, aerodynamics to elevate a benchmark driving experience to new heights.”

UAE’s first integrated battery recycling plant is unveiled CHARGED UP

Dubai Industrial City has become home to the UAE’s first fully integrated battery recycling plant, courtesy of Dubatt Battery Recycling. This pioneering facility was recently opened in a ceremony that also saw Dubatt enter into a musataha agreement to expand the plant, elevating their total investment in Dubai Industrial City to AED 216 million.

The ingots produced by Dubatt’s facility will be recycled into new batteries, championing a circular economy model that aligns with the UAE’s sustainability goals as outlined in the Ministry of Industry and Advanced Technology’s Operation 300bn program. This initiative is a significant step towards promoting the reuse of resources and reducing waste in the battery manufacturing sector.

Furthermore, the batteries produced at the culmination of the recycling process will not only cater to the local UAE market

but will also be exported across the Gulf Cooperation Council (GCC) countries, Europe, and the Far East. This move supports the “Make it in the Emirates” initiative, aimed at bolstering the supply chain for domestically produced goods and enhancing the UAE’s manufacturing sector’s global competitiveness.

The establishment of this factory is in perfect harmony with several of the UAE’s strategic goals, including the UAE Industrial Decarbonisation Roadmap, the UAE Circular Economy Policy 2031, and the Dubai Integrated Waste Management Strategy 2041. These frameworks collectively aim to foster sustainable industrial and economic growth within the country.

His Excellency Abdulla bin Touq Al Marri, the UAE’s Minister of Economy, emphasized the importance of the circular economy in the sustainable development of the nation’s economy. He highlighted this approach as a cornerstone in the collaborative

The steps Dubatt Battery Recycling is taking today will make a huge difference to the UAE”

efforts between the government and the private sector to secure the UAE’s stature as a leading hub for the new economy, aligning with the ambitions of the ‘We the UAE 2031’ vision. This development marks a significant milestone in the UAE’s journey towards sustainability and economic diversification.

“It is a key focus area in the government’s efforts, in partnership with the private sector, to consolidate the country’s position as a global hub for the new economy in line with the goals of the ‘We the UAE 2031’ vision,” he added. “The opening of the Dubatt factory, with its advanced technology in the field of battery recycling, is an important step forward in support of the goals of the circular economy agenda and emphasises the pivotal role that the manufacturing sector plays in achieving them.

“It also aligns with the “valorisation of industrial waste” policy, which was recently approved by the Council of Ministers with the aim of encouraging the reuse of industrial

waste. The move confirms the policy of integrated management of recyclable materials as one of the efforts that drives the UAE’s shift towards a circular economy model.”

Her Excellency Dr Amna bint Abdullah Al Dahak, Minister of Climate Change and Environment, said: “Dubatt Battery Recycling’s unveiling of a new integrated battery recycling plant is an example of the decisive action being taken in the UAE to protect its communities from the impact of climate change. UAE Circular Economy Policy 2031, launched in 2021, commits to diverting 75% of waste from landfill, and pledges to act on controlling movement of hazardous waste.

“The steps Dubatt Battery Recycling is taking today will make a huge difference to the UAE and I hope other businesses are inspired by their determination. We need a widespread regenerative approach to resource management, moving away from a ‘take, make, use, dispose’ cycle; we must work towards consumption and production operating sustainably within environmental limits, and we must work together to achieve our goals.”

With a built-up area of 65,000 sq.ft., Dubatt’s state-of-the-art plant, worth AED 120 million, is equipped with advanced battery breaking, separating, smelting, and refining technologies to safely extract hazardous waste from used lead acid batteries, recycling up to 80% of battery waste produced in the UAE to manufacture lead ingots.

His Excellency Omar Al Suwaidi, Undersecretary of the Ministry of Industry and Advanced Technology, added: “Industry is a key pillar of the UAE’s sustainable economic development plan. The ministry, through the National Strategy for Industry and Advanced Technology, is committed to boosting local industrial investments that support the country’s sustainability objectives through driving the circular economy and industrial decarbonisation.”

He added: “The inauguration of Dubatt’s integrated battery recycling factory is a vital step in driving the growth and development of the national industrial sector as well as enhancing the competitiveness of local products. The move aligns with the Industrial Decarbonisation Roadmap launched by the ministry to reduce carbon emissions in industry by 93% by 2050.”

The plant’s inauguration follows months of trials to complete approval and audit processes with government and environmental stakeholders, and its planned expansion, spanning 50,000 sq.ft. of built-up area, is expected to raise Dubatt’s turnover to AED

The export of locally made, upcycled products will champion an even stronger, locally grown circular economy”

200 million. Upon completion, the AED 96 million expansion will raise the factory’s lead acid battery recycling capacity to 75,000 metric tonnes (MT) a year, in addition to introducing dedicated lines for lead billets, wires and lead shots, in addition to a grinding, and granulation line for 3,600 MT of battery plastics, 5,000 MT of lithium batteries, and 7,000 MT of e-waste.

“Many of the world’s sustainability challenges will find solutions in the manufacturing sector,” said Saud Abu Alshawareb on behalf of Dubai Industrial City. “The export of locally made, upcycled products will champion an even stronger, locally grown circular economy and enable a technologically advanced manufacturing sector.

The launch of Dubatt’s battery recycling plant at Dubai Industrial City is a testament to investor confidence in the UAE’s and Dubai’s future-proof and holistic roadmaps, such as Operation 300bn and Dubai Economic Agenda

‘D33’, which promote the manufacturing sector’s sustainable expansion in the UAE.”

The improper disposal of battery scrap can contaminate soil and groundwater, which is an environmental and health hazard. According to Dubatt’s estimates, around 90% of the lead acid battery scrap generated in the UAE is exported for recycling. Dubatt’s factory at Dubai Industrial City will localise the recycling of used battery waste, ensuring the safer treatment of waste materials.

Shamsudheen Binmohideen, Chairman of Dubatt, added: “The UAE generates around 72,000 to 96,000 tonnes of used batteries every year, and this encouraged us to develop a homegrown solution to ensure their proper recycling.

“Dubatt’s project aims to energise the Dubai Integrated Waste Management Strategy 2041 by leveraging Dubai Industrial City’s supportive ecosystem, including its proximity to Jebel Ali Port, Al Maktoum International Airport, and an Etihad Rail freight terminal. We are pleased to formally launch our operations and contribute to the UAE’s sustainability goals.”

The plant was opened in the presence of His Excellency Abdulla bin Touq Al Marri, Cabinet Member and Minister of Economy; Her Excellency Dr Amna Al Dahak, Cabinet Member and Minister of Climate Change and Environment; Her Excellency Mariam bint Mohammed Saeed Hareb Almheiri, Head of the International Affairs Office at the Presidential Court; and His Excellency Omar Al Suwaidi, Undersecretary of the Ministry Industry and Advanced Technology.

LOCALISING WASTE RECYCLING

According Dubatt, around 90% of the lead acid battery scrap generated in the UAE is exported for recycling. The new factory at Dubai Industrial City will localise the recycling of used battery waste, ensuring the safer treatment of waste materials.

AN ELITE CLASS

OF THEIR OWN

Juffali Commercial Vehicles named the Mercedes-Benz Trucks distributor of the year 2023

In an impressive achievement, Juffali Commercial Vehicles (JCV) secured eight awards at the ELITE Class MENA Awards and first-place among competitors from the MENA. These awards recognise outstanding achievements in the commercial vehicle industry. JCV’s success highlights its dedication to excellence and innovation in the ever-evolving world of commercial vehicles..

Juffali Commercial Vehicles is the sole agent and distributor of Mercedes-Benz trucks and buses in the Kingdom of Saudi Arabia and the authorised distributor of Fuso trucks and buses. We have this success through years of work, continuous effort, and our belief in our principles. JCV is proud to be one of the leading companies in the MENA region with a long history of diversified business.

This is the result of years of hard work”

Recognition across the board

The awards night celebrated Juffali Commercial Vehicles’ success across essential commercial vehicle categories, including Marketing, Training Activation, Service, and Truck and Buses Sales. This accomplishment reflects the company’s well-rounded business approach, focusing not just on selling premium trucks but also on providing excellent after-sales support,

engaging with customers, and implementing comprehensive training programmes.

These numerous recognitions underscore the company’s commitment to customer satisfaction and its dedication to delivering an exceptional MercedesBenz truck driving experience.

Elevating standards

The Elite Class MENA Awards are more than just an annual event; they are a symbol of excellence in the commercial vehicles industry. JCV’s first-place achievement among competitors from the MENA region sends a clear message that the company is raising the bar for itself and the entire Mercedes-Benz network.

JCV secured the coveted title of “Mercedes-Benz Trucks Distributor of the Year 2023” for the MENA region, alongside seven additional awards across various categories. With the awards recognising outstanding achievements in the commercial vehicle industry, the company’s success highlighted the JCV’s dedication to excellence and innovation in the ever-evolving sector. Furthermore, winning these awards marks a significant milestone in the company’s journey, showcasing a year where hard work, innovation, and a customerfirst approach have truly paid off. JCV’s outstanding success at the ELITE Class MENA Awards is a testament to their commitment to excellence, innovation, and industry standards. In turn, the accolades reinforce JCV’s position as a leader in the commercial vehicle sector, emphasising a

INSPIRING APPROACH

JCV’s triumph serves as an inspiration for others within the industry, demonstrating the power of dedication, collaboration, and a customer-centric approach, says Heiko Schulze – CEO of Juffali Commercial Vehicles.

dedication to providing top-notch products and services across Saudi Arabia. The recognition across multiple categories reflects the company’s comprehensive approach to the commercial vehicle industry, establishing them as a worthy member of the exclusive Elite Class circle.

JCV’s triumph at the end of the Mercedes-Benz Trucks & Buses Elite Class Awards 2023 shines as an example of what can be accomplished with a combination of devotion, collaboration, and an unwavering focus on the customer. The achievement

is not only a victory for the company, but also for every Mercedes-Benz truck owner who benefits from their award-winning service and commitment to excellence, said Heiko Schulze, CEO of Juffali Commercial Vehicles, after receiving the awards.

“This accomplishment reflects JCV’s well-rounded business approach, focusing not just on selling premium trucks but also on providing excellent after-sales support, engaging with customers, and implementing comprehensive training programmes, for both customers and employees,” commented Schulze. “This success is the result of years of hard work, continuous effort, and our focus on our principles. JCV is proud to be one of the leading companies in the MENA region with a long history of diversified business. JCV’s first-place finish signifies its dedication to raising the bar for the entire Mercedes-Benz network within the MENA region and reinforces its position as a leader in the region’s commercial vehicle sector.”

JCV’s firstplace finish signifies its dedication to raising the bar”

The recognition across multiple categories reflects the company’s comprehensive approach to the commercial vehicle industry and focus on customer satisfaction, establishing JCV as a worthy member of the exclusive Elite Class circle.

“JCV’s triumph serves as an inspiration for others within the industry, demonstrating the power of dedication, collaboration, and a customer-centric approach. Its achievement paves the way for continued excellence within the Mercedes-Benz network, ultimately benefiting customers across the region,” concluded Schulze.

A NIGHT OF SUCCESS

JCV secured the coveted title of “Mercedes-Benz Trucks Distributor of the Year 2023” for the region and several other awards at the ELITE Class MENA Awards.

SIGNIFICANT MILESTONE

JCV’s success marks a significant milestone in the company’s journey, showcasing a year where hard work, innovation, and a customer-first approach.

NAVIGATING SUCCESS

TO Group CEO

Tim Oltmann explains why the young and dynamic logistics company is thriving in the Middle East market

In the realm of international trade and logistics, partnerships often emerge as the cornerstone of success, fostering growth, innovation, and resilience. Transport Overseas (TO) Group, a prominent player in the RoRo industry, has forged a dynamic alliance with Bahri, the national shipping carrier of Saudi Arabia, to navigate the complexities of global commerce. Talking to T&FME, Tim Oltmann, CEO, TO Group, shares his insights into the genesis, challenges, and future prospects of this thriving partnership.

“The two companies have been partners and had a close relationship for many years. The TO Group is their nominated agent in North Europe since 2015. Since Bahri has been on

an ambitious period of growth and TO Group has also expanded quickly in the Middle East – it makes sense that we work together and support each other,” explains Oltmann.

Both Bahri and TO Group have undergone periods of rapid expansion, with Bahri effectively supporting ambitious ventures in the Saudi construction market and TO Group making significant strides in the Middle East, he adds.

“The surprising part of this is the speed at which we have been able to find synergies and this has led to growth of our joint business far more quickly than we might have expected,” Oltmann reflects on the partnership’s success.

“We have already seen a lot of demand for our services on the regular Bahri movements

Routing from Europe to the Middle East has been a joint effort”

around the world towards Jeddah and this is continuing to flourish despite some of the geopolitical unrest we have seen in the last six months,” Oltmann highlights the resilience of the partnership amidst market challenges.

Elaborating, he says the two shipping partners have been able to continue to supply through the Red Sea despite disruption in the area. Oltmann emphasises the importance of staying ahead of geopolitical and logistical disruptions, with contingency plans in place to safeguard the interests of their clients.

“Clearly, the current geopolitical topics that are affecting the region are sometimes challenging. However, with the highly qualified people we have on both sides, we have been able to continue direct services towards Jeddah

and beyond and we are currently one of the only companies to do this,” says Oltmann, highlighting their resilience in navigating challenges, ensuring the continuity of direct services to key destinations such as Jeddah.

“For the clients we have, they clearly have concerns about the current situation and some of the disruptions we have seen. However, within the limits of their insurance cover, we have been able to continue a regular and uninterrupted service. Within the TO Group and our Dubai office, we have the know-how to keep on top of the developing situation and always be ready to react and advise accordingly,” says Oltmann.

Nearing a decade of service, Bahri and TO Group have remained steadfast in their commitment to delivering uninterrupted services. Central to their success has been the ability to address and mitigate risks inherent in shipping machinery and vehicles to the Middle East, and, looking ahead, stakeholders can anticipate further expansion and diversification of services offered through this collaboration. With new port facilities coming on-stream, and a steadfast commitment to excellence, Bahri and TO Group are poised to unlock new potentials and access untapped markets.

“We have successfully expanded our own facilities inside Antwerp and Bremerhaven Port so that we are able to better handle the complete services of the Bahri vessels on their regular visits. Together with our logistics division which is taking care for all pre-/ oncarriages as well as customs, this gives a unique service for all our clients,” shares Oltmann. “We are seeing a lot of automotive demand and that includes everything from cars

EXCEEDING EXPECTATIONS

The success of the partnership with Bahri has exceeded TO Group’s expectations, as has the integration of its services for clients.

We are seeing a lot demand from cars to trucks and heavy equipment”

to trucks and heavy equipment. The amazing versatility of the Bahri vessels however, gives us a lot of flexibility to load all kinds of cargo including containers and breakbulk cargo when needed,” Oltmann elaborates on the types of machinery and vehicles being shipped.

“The routing from Europe towards the Middle East markets has been a joint effort between the partners which has seen a lot of success. As a big part of that service TO Group has assumed complete control over everything from bookings to loading and full documentation services as well,” details Oltmann regarding the developed logistics strategies.

“Bahri already offers a worldwide service to a very high standard and the vessel design enables us to book any kind of cargo we need

EXPERIENCING HIGH DEMAND

TO Group is experience high demand for its services to the Middle East. Shipments include everything from cars to trucks and heavy equipment, says Tim Oltmann.

to. However, we will be looking to expand our services even further with new and enhanced port facilities in Saudi Arabia and this will become very attractive for the automotive sector,” Oltmann discusses plans to expand the types of goods shipped and the geographical scope of the partnership. His company is also now increasingly active in providing a link from Asia to the Middle East market.

“We are deeply involved in the planned expansion of the Asian automotive brands to the region and we are working closely with the major players on that,” he explains. “Key to market entry and sustained progress is having a professional distribution network to support the sales efforts. We are now involved in new partnerships to build up this network and operate them on behalf of our customers. We are really excited about this project because it will bring us even closer to the markets and final customers for ultimate success.”

The Path Forward

The enduring partnership between TO Group and Bahri epitomises this desire for fostering a spirit of collaboration and innovation in the global logistics industry. With a shared commitment to excellence and a strategic vision for the future, the alliance is poised to unlock new opportunities and drive sustainable growth in the years to come, Oltmann anticipates.

“The future will see us continue to provide reliable and high-class services however we will also develop into new ventures and new markets to access more potentials. In the meantime, we welcome businesses to come with us and have access to our unique Saudi and Gulf services in 2024.”

expedition INEOUS OUT OF AFRICA

INEOS conversion arm INEOS Kavango readies new Safari

If you have ever imagined the thrill of driving on safari well now you can. INEOS Kavango, the specialist conversion division based in northern Botswana, is offering a bespoke expedition for adventurous 4X4 drivers, covering 1,500km over eight days in South Africa. The exclusive trip will give 16 guests access to breathtaking scenery, luxury accommodation and a hands-on overlanding drive in 4x4 INEOS Grenadiers.

Starting on 4 May, the inaugural expedition has been “locally curated and traverses game reserves and private estates, staying at selected premium hotels, luxury game lodges and a private manor house,” explained the firm in a statement.

Departing from Cape Town the trip will go through Paarl and Wellington winelands, over the Cedarberg wilderness area, Roggeveld and Outeniqua Mountains and through the Tankwa and Great Karoo biomes, before finishing at Gqeberha on the Eastern Cape coastline.

Charles Van Rensburg, CEO of INEOS Kavango, said: “Overlanding really is the ultimate way to experience Africa, and this trip adds local knowledge and the right equipment for those who want the adventure but haven’t the time or expertise to organise it. Our overlanders can expect a once-in-a-lifetime experience and a test drive that won’t be forgotten.”

The excursion is designed to give 4X4 drivers from around the world the opportunity to put the INEOS Grenadier through its paces in the incredible environment which it was engineered to tackle with ease. Spaces are limited to just sixteen guests and includes all planned activities, freshly prepared meals, and full technical and logistical support. The expedition will be led by professional off-road guides with local specialists and will be captured by a dedicated video and photography team.

Lynn Calder, CEO of INEOS Automotive, said: “I’ve tested the Grenadier personally in several of the locations this expedition will cover and it’s exhilarating, it’s a drive the vehicle was built for. This promises to be a truly special experience with the hands-on knowledge that’s incredibly rare and lets you just focus on your own adventure.”

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