138/NOVEMBER 2O25
REVOLUTION! POWERING THE UPTIME
Santhosh Varghese talks to T&FME about Al Shirawi’s mission to set new benchmarks for aftersales excellence
Al Shirawi brings the aftersales services the market needs.
06 / NEWS FROM THE MONTH
DTC wants the PV5 to be a taxi icon for Dubai.
10 / BUS A MOVE
MAN Lion’s Coach 14 E makes world debut. INTEVIEW
12 / TATA’S TOTAL APPROACH
Next is Now for TATA CV as it hosts one of the biggest industry showcases of the year.
VANS SPECIAL 16 / A NEW FARIZON
Fleets discussed early adoption at the Farizon SV launch in Dubai.
VANS SPRECIAL 20 / SPRINTER LEADS THE RACE
T&FME goes to Mercedes-Benz HQ to see the evolution of its van ranges. MOBILITY TECH
36 / GITEX GOES MOBILE
T&FME reviews the big announcements at this year’s GITEX in Dubai.
42 / AM DUBAI RETURNS
T&FME
HANG ON, DID I JUST SEE A NEW DELIVERY BIKE?
When I first heard about Keeta’s launch in the UAE (I say heard, I saw the bikes before I heard the GITEX news!), I’ll admit my initial reaction was: do we really need another delivery platform? But really something different is happening here, isn’t it? This wasn’t just another delivery player entering an already crowded market. What we were witnessing was a blueprint for how new mobility models can scale in one of the world’s most demanding logistics environments. Partnering with DTC, Keeta didn’t arrive quietly, they landed with intent. The launch of 150 bikes (scaling to 500 by year-end) wasn’t just a test run. It was the start of a high-impact, tech-led strategy aimed at integrating sustainable delivery into the urban transport landscape. With revenues already more than doubling year-onyear in Q2 and projected to exceed AED10 million in the first 12 months, it’s proof that when you get the strategy right, the results follow fast. What stood out most wasn’t the volume, but the vision. Keeta and DTC are already looking beyond the road, with plans to integrate autonomous vehicles and drone delivery into their operations. That’s not long-term speculation, that’s next year’s roadmap.
In fact, at GITEX, that kind of forward thinking was everywhere. This year, the message was loud and clear: whether you’re delivering people or parcels, mobility is about ecosystems, not silos. And for fleet operators? There are big takeaways here. Agility. Keeta didn’t wait for perfect conditions or the “right moment.” They moved early, partnered smart, and built from a platform of operational readiness, not theory. The new gold standard in logistics is accountability and Keeta will still need to prove to DTC and its customers that it can deliver in every sense of the word. Fleets should note that by launching with e-bikes, integrated fleet management, and sustainability baked in from day one, Keeta believes its expansion doesn’t have to come at the cost of ethics, structure, or the people powering the business. This same energy is exactly what I expect to see at Automechanika Dubai this December.
From AI-powered diagnostics and circular supply chains to EV integration and connected fleet platforms, the floor at Automechanika should reflect the big shifts already in motion. And if the last few months have shown us anything –from Keeta’s launch to Tata’s electrified range reveal – it’s that the future of fleet is is arriving faster than we think.
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FLEET
dnata deploys 100+ ground support vehicles for Dubai Airshow 2025
FLEET
Volvo brings stop start approach to heavy trucks
FLEET
Stellantis partners with NVIDIA, Uber and Foxconn to accelerate global Robotaxi strategy
FLEET
AJEX opens Saudi Arabia’s first GMP-GxP compliant facility
FLEET
U.S. investigating Tesla’s full self-driving system after reports of crashes
FLEET
Top 5 tips from OnStar to save time and navigate traffic with confidence
With traffic intensifying across the UAE and school zones adding extra pressure, now is the time to drive smarter, says OnStar
ELECTRIFICATION
EV momentum meets reality, reveals new Pwc eReadiness report
Globally the existing charging infrastructure is falling behind the sales of electric vehicles
FLEET
Kia MEA debuts the Kia Carens facelift
The new Carens will be available in Middle East and Africa markets from this month
EVENT
Automechanika Dubai
Preview: The after future
This year’s Automechanika Dubai 2025 promises to present a roadmap for sustainable mobility for the aftermarket
FLEET
MAN TGE earning its stripes in European fleets
Growing presence among Europe’s leading emergency services confirms van platform is being recognised for its reliability, innovation, and care on the move, says MAN
From vision to ignition
Join MEA‘s largest international trade show for the automotive aftermarket
DUBAI IS SET TO JOIN THE RANKS OF GLOBAL CITIES SUCH AS LONDON AND NEW YORK / UNION COOP LAUNCHES SUBSCRIPTION SERVICE / AMAZON’S RECYCLING PROGRAMME
DTC wants Kia PV5 fleet to rival London and NYC taxi icons NETWORK
DESIGNED EXCLUSIVELY FOR DTC, THE PV5’S CABIN AND USER INTERFACE HAVE BEEN TAILORED TO REFLECT THE COMPANY’S THREE DECADES OF EXPERIENCE IN FLEET OPERATIONS
FLEET
Dubai is set to join the ranks of global cities such as London and New York with the introduction of a new “iconic” taxi — the Kia PV5, a 100% electric, purpose-built vehicle (PBV) that blends cutting-edge design with local ambition.
Unveiled at GITEX Global 2025, the PV5 represents the first phase of Dubai Taxi Company’s (DTC) nextgeneration electrification strategy, which will see the new taxis hit the road at
Dubai International Airport (DXB) in the first quarter of 2026, before expanding to other parts of the city.
“Its interior is entirely designed by DTC and will be part of the company’s fleet at Dubai International (DXB) in the first quarter of next year and then rolled out to other areas of the city,” Mansoor Rahma Alfalasi, CEO, Dubai Taxi Company told Khaleej Times during the tech show.
Designed exclusively for DTC, the PV5’s cabin
and user interface have been tailored to reflect the company’s three decades of experience in fleet operations, reported Khaleej Times.
The taxi features six built-in cameras, a spacious 1,100-litre luggage compartment, and full accessibility for people of determination, making it one of the most advanced public vehicles ever introduced in the city.
The report suggested that DTC has been inspired by the iconic designs of London’s black cabs
and New York’s yellow taxi fleet. Effectively, the introduction of the PV5 is more than a fleet upgrade it’s the creation of a new mobility identity for the city.
As Alfalasi put it, “Nowhere else in the world would such a taxi be found, especially at airports.”
“It is a 100 per cent electric car and is equipped with stateof-the-art technology. Everything is built-in and it can carry people of determination (PoDs). In the last three decades, all the knowledge that DTC has, it brought all of it into this car.”
FLYING TAXIS ARE EXPECTED TO ARRIVE IN DUBAI AT THE START OF 2026 WITH FLIGHTS TAKING OFF FROM FOUR KEY POINTS OF THE CITY
UNION COOP STARTS UAE’S FIRST GROCERY DELIVERY SUBSCRIPTION SERVICE
FLEET
Dubai’s leading consumer cooperative, Union Coop, has introduced a new service, Union Coop Unlimited, which provides customers with unlimited free delivery on online grocery orders. Available for AED 25 per month or AED 220 per year, the subscription is being described as a regional first for the retail grocery sector across the UAE and the wider Middle East.
“Union Coop Unlimited is the first-of-its-kind in the UAE and the Middle East retail grocery sector, offering members a fully integrated experience with exclusive privileges,” said Mohamed Al Hashemi, CEO of Union Coop. “The programme currently provides unlimited free delivery on thousands of product assortments available through the Union Coop app, along with flexible monthly and annual subscription options. This ensures greater convenience, comfort, and a seamless shopping experience for our customers.”
Al Hashemi added that the launch marks a significant step in Union Coop’s journey to deliver innovative digital services that improve customer satisfaction and quality of life.
The move follows a sharp rise in online grocery demand, with the Union Coop app recording a 34% increase in orders year-on-year, underscoring shifting consumer behaviour towards faster, smarter, and more convenient shopping channels.
The company has hinted that “more features will follow”, suggesting that the subscription could evolve to include exclusive offers or digital loyalty benefits in the future.
ADNOC DISTRIBUTION RAISES GROWTH GUIDANCE
FLEET
ADNOC Distribution, the UAE’s largest fuel and convenience retailer, has announced a series of major strategic updates during ADNOC Group’s inaugural Investor Majlis, underscoring its long-term growth ambitions and resilience across core operations.
Among the key highlights, the company confirmed an extension of its dividend policy through FY 2030, with total commitments rising to $4.9 billion and annual disbursements of at least $700 million, or 75% of net profit — whichever is higher.
Starting in the first quarter of 2026, dividend payments will move to a quarterly payout structure, providing investors with increased visibility and returns.
Reflecting its strong operational performance and growth outlook, ADNOC Distribution has raised
its service station target to 1,150 locations by 2028, representing a 15% increase over its previous guidance of 1,000. At the same time, the company has doubled its non-fuel retail growth target, projecting a 100% increase in non-fuel retail transactions by 2030 compared to 2023 levels—up from its earlier goal of 50% growth by 2028. These updates reflect ADNOC
Distribution’s continued evolution from a fuel retailer into a broader mobility and convenience leader, integrating services and experiences that cater to the needs of a fastchanging customer base. The Investor Majlis, held in Abu Dhabi, offered the financial community direct insight into ADNOC Group’s integrated value chain.
AMAZON UAE STARTS PACKAGING RECYCLING
LOGISTICS
Amazon UAE has launched a new packaging recycling programme aimed at making it easier for customers to recycle packaging materials from their Amazon.ae deliveries. Rolled out in partnership with Enviroserve, a Dubai Municipality and Ministry of Environment–certified recycling partner, the initiative introduces more than 150 drop-off points across
residential and commercial areas across Dubai.
The programme aligns with the UAE’s Green Agenda 2030 and supports Amazon’s goal to achieve net-zero carbon operations by 2040 under the company’s Climate Pledge. It enables customers to responsibly dispose of used Amazon packaging, including cardboard boxes, plastic mailers, bubble-lined mailers, and packing paper, keeping
materials in circulation and diverting waste from landfills. Customers can easily locate their nearest drop-off point by scanning a QR code printed on their Amazon.ae packages. The code directs users to Amazon’s Second Chance page, which serves as a central hub for recycling information.
The page not only guides customers through the packaging recycling process but also provides resources on electronics recycling and end-of-life programmes for various products.
“This programme makes it easier for customers to recycle packaging while supporting the UAE’s sustainability goals,” said Prashant Saran, Director of Operations, Amazon Middle East, Africa and Turkey. “By pioneering this service in the UAE, we are creating the necessary infrastructure for more responsible practices.”
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Nissan AMIEO has reinforced its DEI strategy across more than 140 markets, highlighting significant local initiatives, cultural programmes, and employee-led activations in its 2024 DEI Report: Celebrating Progress – Powering the Future.
across its 19,000-strong AMIEO workforce, while building a brand and business that reflect the diverse communities it serves.
instrumental in driving 45+ regional events, including inclusive-language campaigns, DEI webinars, and mentorship programmes that brought colleagues and communities together.
A DEI Maturity Assessment by Korn Ferry rated Nissan AMIEO at Level 4: Progressive (one step below global best practice) while employee survey scores rose by three points since FY2022, signalling growing trust in the company’s inclusive culture.
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The latest report captures Nissan’s mission to create an inclusive workplace and society
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2024 saw the expansion of 19 local DEI councils and nine Employee Resource Groups (ERGs) across the region, empowering voices representing Women’s Networks, Gen Z employees, and Neurodiversity advocates. These networks were
Campaign – Truck & Fleet
The second annual Nissan Way DEI Awards honoured individuals and teams driving real cultural change, while AMIEO leaders received external recognition, including the Women Automotive Allyship Award and listings in Autocar’s Top 100 Women.
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MOBILITY
Bolt, the shared mobility platform, hase entered a strategic partnership with Network International (Network), one of the region’s leading fintech companies, to enhance the digital payment experience for riders and drivers across the United Arab Emirates.
Under the agreement, Network will serve as Bolt’s official digital payments partner for ride-hailing operations in the UAE.
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STELLANTIS AND PONY.AI ARROW IN ON DRIVERLESS LCV ROBOTAXIS
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FLEET
Stellantis and autonomous driving technology leader Pony.ai have announced a new partnership aimed at fast-tracking the rollout of robotaxi solutions in Europe.
Ready Platform with Pony. ai’s advanced self-driving software. The collaboration marks a significant step toward deploying fully driverless, battery-electric vehicles in the market.
European light commercial vehicle (LCV) market.
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The two companies have signed a Memorandum of Understanding (MoU) to jointly develop and test SAE Level 4 autonomous vehicles, integrating Stellantis’ AV-
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The partnership said it will initially focus on medium-size, battery-electric vans from Stellantis’ leading Pro One commercial vehicle business unit, which dominates the
The first test fleet, based on the Peugeot e-Traveller, will begin operations in Luxembourg in the coming months, before expanding to other European cities later in 2026.
These vehicles will undergo real-world testing to validate safety, performance and regulatory readiness.
The collaboration is designed to ensure that all transactions processed through the Bolt app are faster, more secure, and seamlessly integrated into Network’s advanced payments infrastructure. The partnership aims to streamline the digital journey for Bolt users, reinforcing the company’s focus on convenience, security, and reliability. By leveraging Network’s state-of-theart payment gateways and compliance protocols, Bolt users can expect frictionless transactions and enhanced protection for both riders and drivers.
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Ammar Rashid Albreiki, Chief Operations Officer at DTC, said the partnership underscores Bolt’s ongoing investment in technology to improve customer experience. “At Bolt, our focus has always been on creating a safe, convenient, and seamless experience for our users. Partnering ensures that payments are fast, secure, and frictionless for our customers.” NETWORK
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MAN unveils its first fully electric coach at Busworld Brussels 2025
MAN LION’S COACH 14 E WORLD PREMIERE IS THE HIGHLIGHT OF THE BIGGEST BUS SHOW OF THE YEAR
MAN Truck & Bus has unveiled its first fully electric coach, the Lion’s Coach 14 E, during the opening of Busworld Europe 2025 in Brussels. The model marks a significant milestone for the German manufacturer, making MAN the first European OEM to introduce a batteryelectric coach to the market.
The debut of the Lion’s Coach E formed the centrepiece of MAN’s display at the international trade fair and underscores the company’s commitment to expanding its zero-emission transport portfolio.
“With our eCoach, we are entering a new era of emissionfree travel,” said Barbaros Oktay,
and improved charging flexibility, with an annual production capacity of up to 50,000 units now being ramped up in Germany. Other highlights included the NEOPLAN Skyliner “Auwärter Edition” double-decker coach, the NEOPLAN Tourliner C, and the MAN Lion’s Intercity EfficientHybrid, which recovers and stores braking energy to reduce fuel consumption. MAN also displayed the MAN TGE Coach minibus, part of the redesigned 2025 “Next Level” range, with new safety systems and an upgraded driver cockpit. MAN also presented a suite of digital and consulting LONG HAULER 650KM
Head of Bus at MAN Truck & Bus.
“With the electrification of our fleet, numerous innovations in equipment and technology, and modern services, we are consistently focusing on efficient, sustainable and digitalised transport.”
The 14m Lion’s Coach E uses the same electric drive technology found in MAN’s series-produced eTruck, combined with the company’s in-house developed NMC battery packs manufactured in Nuremberg. The coach has a usable energy capacity of 320–480 kWh, giving it an estimated range of up to 650km under optimal conditions, covering many intercity and long-distance routes without
recharging. It can seat up to 63 passengers, with no compromise on luggage space compared to the diesel-powered Lion’s Coach.
According to MAN, the aerodynamic redesign of the coach has reduced drag and improved energy efficiency, while shared components with the truck and city bus ranges provide synergies in servicing and parts support for operators.
Alongside the Lion’s Coach E, MAN also showcased the 2025 model-year Lion’s City 12 E LE, featuring the latest MAN BatteryPack generation. The new lithium-ion packs, produced inhouse, offer higher energy density
ROX LAUNCHES NEW FLAGSHIP ADAMAS SUV IN ABU DHABI
ADIO-BACKED LAUNCH ALSO SAW THE INAUGURATION OF THE BOROUGE–ROX MOTOR INNOVATIVE MATERIALS JOINT LABORATORY
A NEW ERA FOR LONG-DISTANCE TRAVEL
Unveiled at Busworld Europe 2025 in Brussels, the MAN Lion’s Coach 14 E becomes the first fully electric coach from a European OEM, representing MAN Truck & Bus’s bold entry into zero-emission intercity transport.
WHEN INNOVATION MEETS EFFICIENCY
Powered by MAN’s in-house NMC battery technology and offering up to 650 km of range, the 14-metre Lion’s Coach E delivers long-distance comfort and performance without compromise on capacity or design.
services alongside its new vehicles, including MAN Transport Solutions, which supports fleets with electrification strategies, charging infrastructure planning, and total cost of ownership analysis. Its MAN DigitalServices platform, meanwhile,
SPECIFICATIONS
offers connected fleet management tools for predictive maintenance and energy monitoring.
“Our goal is to play a key role in shaping the future of bus transport,” said Robert Katzer, Head of Sales & Product Bus at MAN Truck & Bus.
Model MAN Lion’s Coach 14 E
Type Fully electric long-distance coach
Length 14m
Passenger capacity 63PAX
Motor Permanent magnet synchronous
Battery type MAN NMC lithium-ion battery packs
Charging capacity 320–480 kWh
ROX Motor has officially unveiled its new flagship SUV, the ROX ADAMAS, at an event in Abu Dhabi. The launch also saw the inauguration of the Borouge–ROX Motor Innovative Materials Joint Laboratory, a partnership designed to accelerate the development of nextgeneration materials for automotive applications. The collaboration, supported by the Abu Dhabi Investment Office (ADIO), positions Abu Dhabi at the centre of ROX’s long-term global strategy and strengthens its role in shaping the future of luxury new energy mobility.
Under the hood, the new SUV features ROX’s next-generation Range Extended Electric Vehicle (REEV) system, delivering: 235 km pure-electric range and 1,226 km total range; Dual-motor AWD system producing 350 kW and 740 N·m; and 0–100 km/h in just 5.5 seconds.
Engineered for all-terrain comfort, the ADAMAS is further equipped with closed air suspension, DCC adaptive damping, and multi-terrain drive modes (road, mountain, mud, snow, wading, and sand). A dedicated desert thermal management system ensures performance reliability in the Middle East region’s extreme conditions.
Inside, the ROX OS Intelligent Cockpit, powered by the Qualcomm 8155 chip, delivers a seamless blend of connectivity and control, with: Arabic voice command; Multi-screen interaction; Global app ecosystem; L2+ driver assistance and OTA updates; and 2.2kW in-car and 3.5kW external V2L output.
The cabin also introduces lifestylefocused features such as a Tailgate Kitchen 2.0 and a roof-edge canopy, transforming the SUV into a refined outdoor experience — extending the concept of “Gliding Luxury” from city roads to open landscapes.
SPECIFICATIONS
Nm
km/h (electronically limited)
WHEN NEXT
IS NOW
As it hosts the industry in Dubai, Tata Motors Commercial Vehicles explains to T&FME how it is now a major global force
When Tata Motors Commercial Vehicles gathered partners, distributors and fleet operators at Dubai’s MBC Studios in October, the message was clear: a new era had begun. The “Next Is Now” showcase marked the brand’s largestever reveal in the GCC and its formal introduction as a standalone global entity following the October 1 demerger from Tata Motors Ltd’s passenger vehicle business.
For Asif Shamim, Head of International Business at Tata Motors Commercial Vehicles,
the evening was more than a product launch— it was a declaration of intent. “We are now a focused commercial vehicle company that will be charting its own destiny,” he told Truck&Fleet Middle East. “This independence allows us to be agile, accountable, and fully attuned to the needs of our customers.”
A legacy renewed
Tata Motors Commercial Vehicles’ roots in the Middle East stretch back more than sixty years, beginning with its first vehicles entering Bahrain in the early 1960s. Since then, its buses and staff transport vehicles have become a familiar sight on regional roads. For
Our philosophy is to offer better than what others offer”
Shamim, the Dubai event was as much about reaffirming Tata’s commitment to the region as it was about unveiling new products.
“Today is about reaffirming our commitment to the region by showcasing products created ahead of the curve,” he said. “Many of the models displayed are Euro 6 products—they go beyond current regulatory requirements in terms of emissions, sustainability, and driver experience.”
The brand’s new generation of vehicles reflects this ethos, combining reliability, efficiency, and safety with technology that anticipates the next wave of regional mobility standards.
Independence with purpose
The recent demerger has created two distinct companies — Tata Motors Commercial Vehicles and Tata Passenger Vehicles — each now free to pursue its own strategic priorities. For Tata Motors Commercial Vehicles, that means focusing on its commercial clients, expanding its global footprint, and accelerating innovation cycles that match the pace of change across logistics, construction, and passenger transport.
“It allows us the flexibility to be responsible and accountable for our own destiny,” said Shamim. “We can make decisions that shape only our business, attract investors focused on the commercial vehicle segment, and move with greater agility to meet customer needs. The Iveco acquisition reinforces our position in the global market.”
The move mirrors a broader trend in the automotive industry, where global manufacturers such as Daimler and Volvo have separated their truck and van operations to give them greater autonomy and sharper focus.
Engineering beyond compliance
Joining Shamim on stage at the “Next Is Now” gala, Aniruddha Kulkarni, Head of Engineering for Tata Motors Commercial Vehicles, outlined the company’s development philosophy. “Nobody is asking for electronic stability control on trucks or buses, but we are providing that,” he said. “Our philosophy is to offer better than what others offer. We live by our brand promise: Better Always.”
This commitment is evident in Tata’s latest Prima and Ultra platforms, which have been developed to meet, and often exceed, European cabin safety and emissions standards. “We build with three leadership attributes in mind,” Kulkarni explained. “Fuel efficiency, reliability, and safety. These are the core values that shape every Tata commercial vehicle.”
Towards a cleaner, smarter future
As the conversation turned to sustainability, both Shamim and Kulkarni underscored Tata Motors Commercial Vehicles’ longterm commitment to cleaner mobility. The company’s roadmap involves improving the efficiency of conventional powertrains, expanding the use of transition fuels such as CNG and LNG, and scaling up zeroemission technologies, including batteryelectric and hydrogen fuel-cell vehicles.
“We have invested in every technology,” said Kulkarni. “Our hydrogen fuel-cell buses are already operating in four Indian
cities, and we’re running large trucks on hydrogen internal combustion engines. We are also market leaders in electric buses and small commercial EVs, and we’ll soon launch electric LCVs and heavy trucks.”
As part of its Science-Based Targets initiative (SBTi) commitments, Tata Motors Commercial Vehicles aims to achieve net-zero emissions by 2045, including converting its factories to renewable energy. “We are not waiting for the future to happen,” added Shamim. “Our products today already meet or exceed Euro 6 standards, and we will continue to push further.”
We have invested in every technology”
Smarter mobility for the region
The new range of Euro 6 vehicles unveiled in Dubai encapsulates this forward-looking vision. Designed specifically for the MENA region, the line-up includes buses and trucks engineered for efficiency, comfort, and durability. Each vehicle has been rigorously tested across challenging terrains and climate conditions, ensuring optimal performance and long-term reliability.
“Our philosophy, ‘Better Always,’ is about continuous improvement,” Shamim explained. “The Middle East is a market that values endurance, and we’ve designed every product to meet those expectations.”
Among the new models are the LPO 1622 and Starbus Prime LP 716 buses for school and staff transport, alongside the versatile Ultra LPO 916 for urban operations. On the cargo side, Tata showcased its Ultra range of medium-duty trucks, the Prima 3430.T long-haul tractor, and the Prima 3330.K tipper built for the region’s toughest construction environments. The company also displayed the Prima 4440.S AMT, its first automatedmanual-transmission truck, highlighting its growing focus on driver comfort, fuel efficiency, and intelligent driveline technology.
Customer-focused and connected Beyond engineering, Tata Motors Commercial Vehicles is investing heavily in customer support and digitalisation. Its regional network now includes more than
A DEFINING MOMENT FOR TATA Tata Motors Commercial Vehicles unveiled its new Euro 6-compliant range at MBC Studios — marking its official launch as a standalone company in the Middle East and a bold new chapter in its 75-year legacy.
a hundred strategically located service centres, offering genuine parts, maintenance packages, and extended warranties.
“Great products, a strong distribution network, and financing for customers are what differentiate us,” Shamim noted. “We’ve been here long enough to understand this market’s diversity: its terrain, climate, and customer expectations; and that’s what guides our design and strategy.”
The company is also investing in connected technologies and telematics. Kulkarni revealed that Tata’s engineering teams are already leveraging artificial intelligence to refine performance and durability. “Artificial intelligence plays a major role in digital product creation and validation,” he said. “Using data from our connected vehicles, we recalibrate engines, suspension, and steering to match real-world duty cycles. It’s transforming how we engineer reliability and comfort.”
Expanding the regional footprint
Tata’s renewed focus on the Middle East is anchored by long-standing partnerships with Mohammed Yousuf Naghi Motors in Saudi Arabia, United Motors in the UAE, and Al Hamad Automobiles in Qatar. These alliances are pivotal to the company’s strategy of expanding both its product and service footprint.
Earlier this year, Tata Motors Commercial Vehicles launched the LPO 1622 staff bus in Qatar, its first Euro VI-compliant bus in
We are now a focused commercial vehicle company”
the Middle East. Developed specifically for staff transportation, the model delivers 220 hp and 925 Nm of torque via a Cummins ISBe 5.6L engine and is available in 61- and 65-seater configurations.
“With Qatar being a key market, we are pleased to further strengthen our presence with the launch of the all-new LPO 1622 bus, designed to offer higher profitability to customers and superior comfort to passengers,” Shamim said.
In Saudi Arabia, Tata Motors Commercial Vehicles marked another milestone at the Heavy Equipment and Trucks (HEAT) Show in Dammam with the launch of the Prima ENGINEERING THE FUTURE OF MOBILITY From Euro 6 safety standards to hydrogen and electric technologies, Tata’s next-generation Prima and Ultra platforms reflect its philosophy of going beyond compliance — and living the promise of ‘Better Always’.
4440.S AMT, its first AMT-equipped truck in the Kingdom. The 8.9-litre Euro V Cumminspowered tractor unit, producing 400 bhp and 1,700 Nm of torque, is engineered for long-haul logistics and demanding terrains.
“Saudi Arabia is a key region for Tata Motors Commercial Vehicles,” said Anurag Mehrotra, Head of International Business. “As the Kingdom undergoes rapid transformation, we remain committed to supporting its evolving mobility needs with advanced solutions.”
A global player emerges
Tata’s ambitions extend well beyond regional expansion. In a move that could redefine the global commercial-vehicle landscape, Tata Motors Commercial Vehicles recently announced its intent to acquire Iveco Group in an all-cash €3.8 billion deal. Upon completion, expected in the first half of 2026, the merged entity will generate combined revenues of around €22 billion and annual sales of approximately 540,000 vehicles.
“This combination is a strategic leap forward in our ambition to build a futureready commercial vehicle ecosystem,” said Olof Persson, CEO of Iveco Group. “By joining forces with Tata Motors Commercial Vehicles, we are unlocking new potential to enhance industrial capabilities, accelerate innovation in zero-emission transport, and expand our reach in key global markets.”
Tata Motors Commercial Vehicles Chairman Natarajan Chandrasekaran described the deal as “a logical next step” following the demerger, creating a company that can “compete on a truly global basis with two strategic home markets in India and Europe.”
Crucially, the merger will preserve existing brand identities and manufacturing footprints. Iveco’s Turin headquarters will remain operational, and no job cuts or plant closures are planned.
The road ahead
As the lights dimmed over MBC Studios in Dubai, the mood among attendees was one of optimism and pride. Tata Motors Commercial Vehicles, now operating with full independence, has not only reasserted its longstanding presence in the region but also set the stage for a future defined by cleaner, smarter, and more sustainable transport solutions.
“This is a proud and exciting moment for us,” said Shamim. “The future isn’t coming. It’s already here. That’s why Next Is Now.”
Nominate Now Deadline - 20 December 2025
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A NEW FARIZON
FOR EV ADOPTION
Farizon Super Van launches as RTA and DHL discuss the challenge of speeding up EV adoption
The Chinese EV takeover of the electric commercial vehicles segment took another step forwards today as Jameel Motors and Farizon officially launched the Farizon SV, a new range of electric commercial vehicles designed to meet regional fleet and delivery demands.
During the Farizon SV launch, the conversation went far beyond the product features including in impressive array of safety features. It was an opportunity to
reflect on the UAE’s journey toward cleaner, more efficient logistics — and the barriers that must be addressed before electric commercial vehicles (ECVs) can truly scale.
“Mobility is more about getting from A to B it is about creating opportinities on the road,” said Fady Jameel, Vice Chairman, Abdul Latif Jameel as he kickstarted the launch of the Farizon Auto van range in the UAE. “We are setting new standards. We want to be the platform of choice intetnationally for global brands.”
We’re building an entire ecosystem”
Joined by Abhishak Kaushal, Chief Logistics Specialist at the RTA; Sergey Shcherbakov, Senior Procurement Manager MENA at DHL; and Zeeshan Gaus, Head of Product at Jameel Motors, the event also gathered government, fleet operators, and OEMs in a single forum to dissect both opportunity and reality.
The Promise of Electrified Logistics
For Jameel Motors, the launch of the Farizon SV is both the arrival of a new brand in the market and the beginning of
a complete electric mobility ecosystem for fleets from the company.
“We’re not merely introducing another electric van or truck,” explained Zeeshan Gaus. “We’re building an entire ecosystem — a network of products, lifecycle support, and customer partnerships designed for the way UAE logistics actually works.”
The Farizon range, comprising electric vans, light trucks, and tractor units, aims squarely at last-mile delivery, cold chain, and urban distribution — sectors seeing exponential growth from e-commerce and rapid grocery delivery. For today, the talk was centred on the Super Van in its cargo and passenger form.
“When you look at logistics, uptime is everything,” Gaus added. “Our vehicles are purpose-built — with chiller, freezer, and payload options — and supported by mobile service and strong aftersales coverage. We’re here to deliver reliability, not just sustainability.”
But Gaus was also candid about the current challenge: customers in the UAE want to go electric, yet many hesitate because the wider ecosystem (from charging to leasing to resale) remains underdeveloped.
Creating a Framework for Transition
The RTA’s Abhishak Kaushal reminded the audience that EVs still account
for only a single-digit share of the UAE’s total commercial fleet. Globally, this number ranges from 25% to 40%, depending on the region.
Bridging that gap, he said, requires more than policy ambition — it needs coordination between regulators, investors, and operators.
“Our question is simple: how do we create an environment that accelerates adoption while maintaining financial sustainability?” Kaushal asked. “We can’t depend on incentives forever. Incentivisation has its purpose, but the
When you look at logistics, uptime is everything”
goal is a self-sustaining market where electric vehicles are commercially viable without government support.”
He pointed to the RTA’s EcoFleet Programme, launched at WETEX 2025, as one key instrument. The initiative recognises and rewards companies according to the proportion of green vehicles in their fleets, ranking them Platinum, Gold, or Silver — a mechanism designed to nudge operators rather than mandate change.
“We’re inviting logistics companies to be part of the solution,” Kaushal said. “If you have a high percentage of electric or
FARIZON SUPER VAN MAKES ITS UAE DEBUT
Jameel Motors officially introduces Farizon’s Super Van range at an event that brought together the RTA, DHL, and key logistics leaders to debate the realities of EV adoption and the future of sustainable transport in the UAE.
INDUSTRY COLLABORATION TAKES CENTRE STAGE
At the launch, the RTA’s Abhishak Kaushal and DHL’s Sergey Shcherbakov joined Jameel Motors’ Zeeshan Gaus to discuss the financial, infrastructural, and policy shifts needed to accelerate commercial EV adoption across the GCC.
CAREEM BECOMES EARLY FARIZON ADOPTER
Careem has entered a new partnership with Jameel Motors to introduce electric commercial vans and trucks into its expanding delivery network across the UAE.
Under the agreement, Farizon’s advanced EVs will be evaluated for integration into Careem’s middle-mile delivery ecosystem, which already serves more than 20,000 merchants, including restaurants, retail outlets, and small businesses. By deploying zero-emission vehicles, Careem aims to reduce carbon output, optimise operational efficiency, and promote sustainable growth across the UAE’s fastevolving logistics sector.
“Introducing Farizon’s EVs into our delivery operations allows us to offer merchants cleaner, more efficient logistics solutions that benefit both their businesses and the environment,” said Bassel Alnahlaoui, Chief Business Officer at Careem.
“Our goal at Careem is to embed sustainability across every part of our mobility ecosystem — from rides and deliveries to commercial fleets
— to help cities move more efficiently and responsibly.”
Careem’s partnership with Jameel Motors reflects its determination to transform its delivery operations through smart, scalable electrification. With the UAE government championing clean transport initiatives, the introduction of Farizon vehicles supports both economic and environmental sustainability, added Jameel Motors.
Farizon’s product lineup, including its SuperVan and MilePro EV platforms, is built for logistics and fleet applications, offering extended driving range, high load capacity, and low total cost of ownership — key performance factors for delivery operations serving the UAE’s dense urban networks.
“Our partnership with Careem marks a key step toward sustainable mobility in the UAE,” said Yousef Hussein, Chief Commercial Officer Mobility, Jameel Motors. “By combining Farizon’s advanced EV technology with Careem’s extensive merchant network,
we’re helping thousands of SMEs reduce their carbon footprint and operating costs while supporting the UAE’s long-term sustainability vision.”
The UAE’s commercial vehicle sector is expected to grow from USD 2.61 billion in 2025 to USD 3.95 billion by 2030, driven by the rapid adoption of electric and hybrid vehicles, which are projected to grow at a 35% annual rate. This partnership aligns directly with the UAE’s National Electric Fleet Vehicles Policy, which aims for electric and hybrid vehicles to make up 10% of all vehicles by 2030 and 50% by 2050.
The UAE’s EV charging network is also expanding rapidly — set to triple from 370 to 1,000 stations by 2025 — providing the infrastructure needed to support electric fleet operations.
By integrating EVs into its delivery ecosystem, Careem is not only contributing to national clean transport goals but also helping its merchant partners achieve their own sustainability objectives while improving cost efficiency.
hybrid vehicles, you’ll receive tangible benefits and recognition. It’s about making sustainability competitive.”
Kaushal also referenced Dubai’s framework for autonomous logistics, which will allow companies to test and operate semi-autonomous electric trucks under controlled pilot conditions.
“It’s a first for the region,” he added. “Our goal is to set realistic regulations — not to over-prescribe. We want to give operators the trust and flexibility they need to invest.”
The Leasing Dilemma
While incentives help kickstart demand, financing and residual value are where the ecosystem still falters. DHL’s Sergey Shcherbakov was blunt: electric adoption remains trapped in a cycle where cost of ownership, insurance rates, and infrastructure availability each depend on the other to mature first.
“Manufacturers often pass most of the resale risk to customers,” he explained. “Insurance companies are not yet convinced, so premiums are three to four times higher than for diesel. That raises TCO, making the shift harder to justify.”
“Insurance premiums remain three to four times higher than for diesel vehicles, and that keeps the TCO elevated.”
He outlined DHL’s own electrification target — 30% of its MENA fleet — and confirmed that the company’s pilot programmes have proven that today’s electric trucks can withstand the region’s climate and mileage demands.
“We’ve tested many brands under UAE conditions,” Shcherbakov said.
“They’re stable, reliable, and deliver the daily range our operations require — 200 to 300 km. The technology is not the issue anymore. The issue is confidence, from financiers, lessors, and insurers.”
Despite cost challenges, Shcherbakov reported positive test results: the company’s trials with multiple EV brands confirmed performance stability even in UAE summer temperatures, with reduced noise and improved driver comfort thanks to advanced onboard safety and telematics system.
Kaushal agreed that residual-value guarantees and shared risk models could be critical. “We’re exploring whether OEMs and leasing firms can guarantee end-of-life values,” he suggested. “That would give partners more confidence to buy now rather than wait five years.”
Infrastructure: The Missing Link
All panellists converged on one point: the charging network must come first.
“In Europe, DHL builds its own charging infrastructure,” said Shcherbakov. “Here, if there’s a wide, reliable network developed through public-private partnerships, we won’t need to. That makes the investment decision far easier.”
Kaushal added that while batteryswapping stations are already operational in more than ten UAE locations, widespread charging infrastructure remains a major determinant of adoption.
“Until the network density increases, fleet operators will hesitate. It’s not a lack of will. It’s about operational practicality,” he said.
This infrastructure gap contributes to what he called the ‘soft market problem’: limited charging access discourages investment in EVs, which in turn delays the business case for more charging hubs. Breaking that cycle will require coordinated capital investment, regulatory flexibility, and stronger participation from private operators and investors.
The technology is not the issue anymore. The issue is confidence”
Building a Self-Sustaining Ecosystem
For Jameel Motors and Farizon, the answer lies in integration. Beyond vehicle sales, Gaus highlighted leasing pilots, digital telematics, and aftersales support as enablers that reduce fleet downtime and improve confidence.
“Our goal is to act as a mobility engineer, not just a distributor,” he said. “We work directly with partners to tailor solutions that make financial and operational sense, from SMEs to national logistics players.”
He also pointed to the rapid rise of e-commerce and quick-commerce logistics, which is expected to push delivery volumes across the region to new highs. “The sector is growing by four to five percent annually,” Kaushal added, “and that growth curve makes the shift to electric both urgent and inevitable.”
The RTA has set a national emissions reduction target of 33% by 2030, with transport among the focus sectors. Achieving that will require shared commitment.
“Public investment alone isn’t enough,” Kaushal cautioned. “Private players, from vehicle suppliers to financiers, must step up and see this not as risk, but as opportunity.”
Confidence, Collaboration, and Critical Mass
If one theme defined the Farizon SV launch discussion, it was partnership. Every speaker agreed that the UAE is now entering a second, more mature stage of EV development — moving from symbolic early adoption toward industrial-scale transformation.
But to reach that stage, all stakeholders must collaborate to reduce uncertainty: building infrastructure, stabilising financing, and harmonising cross-border trucking regulations so electric fleets can operate regionally without friction.
As Shcherbakov put it, “When government, OEMs, and logistics operators share the same agenda, adoption will accelerate naturally. The first movers are already proving the technology works. Now it’s about making the economics work.”
Or, as Kaushal concluded: “We’ve already started the journey. The need for change — and the measures for change — are right now.”
Eurodiesels (Trading) Ltd
ELECTRIC AND
SMART, UNSTOPPABLE?
Mercedes-Benz Vans says it is reinventing mobility for the next century
From the world’s first motorised van to the intelligent, connected Sprinter of tomorrow, Mercedes-Benz invited T&FME to Germany in October to prove that its past and future share the same DNA: cutting-edge tech driven by customer need.
In Stuttgart, Mercedes-Benz Vans opened the doors to its history and its future. From the gleaming Mercedes-Benz Museum, to the leafy test routes around Neuhausen and then onto the scent of
aged leather and engine oil in Waiblingen’s living workshop, the visit traced a journey that spans 130 years of invention, and a future defined by intelligence, sustainability and customer-first design.
“For me personally, 1896 is a very important year,” began Marcel Minter, Director of Development Strategy and Sustainability at Mercedes-Benz Vans. “Karl Benz laid the foundation that allows me to stand here today. Back in those days, Benz invented the first two motorised transporters; and commercial vans are still the core of our business today.”
The Sprinter is a vehicle for every life situation”
That year, Benz delivered the world’s first motorised delivery van to the Parisian department store Du Bon Marché; the vehicle that effectively created the light commercial vehicle segment. It carried 300 kilograms of goods, travelled at 15 km/h and was powered by a one-cylinder, four-stroke engine.
“With this vehicle,” Minter said, “we were not only faster than the horse-drawn carts of the time; we could carry three times more cargo. From day one, Mercedes-Benz vans were about efficiency and customer value.”
Standing beside a restoration of an 1899 Ideal Van, painstakingly rebuilt by the Mercedes-Benz Classic team, Minter’s pride was unmistakable. The van is not just a museum piece; it’s where everything Mercedes-Benz Vans stands for began: “It’s the oldest roadworthy delivery van in the world,” he said, smiling.
A short drive away in Waiblingen, the Mercedes-Benz workshop and archive houses dozens of restored vans, all kept operational and still driven. “Every car runs,” our guide explained during a tour of its austere factory hallways and workshops. Standing beside a gleaming blue O319 from 1963, he adde: “We drive each vehicle about 30 to 40 kilometres every six months to keep the engines healthy. We charge the batteries permanently. This is not a static museum; this is living history.”
The rows of vintage vans are more than nostalgia pieces. They chart a century of commercial evolution, from the postwar Düsseldorfer Transporter and the T1 “Bremer” model to the box-bodied Vario and the early camper vans that became the Marco Polo and James Cook legends.
“Each car has its story,” the guide added, showing us a bright red T1 James Cook camper van that still smelled faintly of varnish and camping gas. “When we bought this one in Hamburg, it had nearly 300,000 km on it. The interior is original; we didn’t touch it. When you look inside, it’s not old. There’s a bed in the roof, a table you can rotate, a bathroom. It’s timeless.”
Even the vehicles’ quirks are preserved with care. The early O319 omnibus, with its wooden steering wheel and sofa-like bench seats, requires brute strength to manoeuvre. “You get such arms,” he laughed, gesturing to the wheel.
From the Sprinter to the Superbrain Mercedes-Benz’s modern story is equally bound to the Sprinter, now celebrating its 30th anniversary. Launched in 1995, it was the first van to combine serious cargo capacity with car-like handling and safety. It set new standards for driver comfort, braking and crash protection, and has since sold more than five million units worldwide.
“Exactly 30 years ago, we listened very carefully to our customers and we found out that they’re asking for more cargo space. And it is why we, for the first time, combined cargo space with passenger car-like driving abilities. Even 30 years ago, the Sprinter was based on the principle that makes
130 YEARS OF VANS
• 1896: Karl Benz builds the first motorised delivery van
• 1955: O319 omnibus introduces sliding doors and modular bodies
• 1977: T1 “Bremer” sets new standards for usability and comfort
• 1995: First Sprinter revolutionises safety and drivability
• 2019: eSprinter debuts, bringing zero-emission logistics
many startups very successful today.
“The Sprinter is a vehicle for almost every life situation,” said Minter. “It’s there when companies are founded and where lives are saved; where parcels or frozen goods are delivered; where houses are built and holidays begin. It’s part of everyday life, and that’s what makes it so special. The Sprinter is used to build houses, to renovate bathrooms, to plant trees and to experience travel adventures and of course to sell ice cream.”
LIVING HISTORY IN MOTION Mercedes-Benz preserves more than 130 years of van heritage including the modern Sprinter (top). Each restored model, from the O319 omnibus to the T1 “Bremer,” is kept roadworthy and regularly driven — a working tribute to the brand’s enduring craftsmanship.
He added: “When we talk about customer loyalty, one number stands out; seventy-seven per cent of Sprinter customers buy another Sprinter. That’s extraordinary in any industry. It shows the trust we’ve earned and the responsibility we have to keep improving.”
Minter described the Sprinter as “robust, reliable, versatile and durable; qualities that will remain the pillars of every future generation.”
Enter MB.OS: The Digital OS That focus on uptime and intelligence is now being redefined through MB.OS, the Mercedes-Benz Operating System. Introduced by Carlos Zafrane, Head of Product Management for Vans, it represents the digital core of the company’s next-generation architecture.
“MB.OS turns every Mercedes-Benz into a digital asset; a smartphone on wheels that keeps learning, improving and holding its value for years,” Zafrane explained. “It integrates infotainment, connectivity, safety and energy management into one super-brain.”
The platform has three layers: powerful onboard computers that replace dozens of
control units; a high-speed digital network connecting every sensor and actuator; and the Mercedes Intelligent Cloud, linked via 5G. Together they allow software updates, driver-assist calibration and even new features to be installed over the air.
“Customers can buy additional functions after delivery,” said Zafrane. “If you forget to configure something, you can add it later. The van will stay current throughout its life, just like a phone.”
For fleet owners, that means predictive maintenance and fewer surprises. “The sensors know the health of the battery, the terrain, the charging network,” he added. “They can predict when a component is about to fail. The workshop knows before the customer arrives what to do; downtime becomes planned time.”
Security and data privacy remain paramount. “We apply the strict European privacy rules worldwide,” Zafrane stressed. “Personal data will never be shared without consent.”
For Minter, the digital transition is not about gadgets; it’s about longevity. “In the past, vehicles changed when you bought a new one.
MB.OS turns every MercedesBenz into a digital asset; a smartphone on wheels that keeps learning, improving and holding its value for years”
Now customers expect vehicles to evolve like smartphones. That’s why MB.OS is so critical; it keeps the van fresh and valuable for years.”
He described the approach as “the perfect link between mechanical engineering and digital innovation.” The new system, he said, would ensure that “our vans are not only reliable work tools but digital partners for our customers’ businesses.”
Perhaps the most transformative part of MB.OS is its openness. “Our commercial customers can build in their own software and tools,” Minter said. “They can use them directly in the head unit with the same look and feel as Mercedes-Benz apps. This is how we redefine digital in the commercial segment.”
Zafrane confirmed that the system will first appear on the upcoming Van Electric Architecture (VAN.EA) platform in 2026.
“Every new commercial van will run on MB.OS,” he said. “It’s our foundation for electric and connected vehicles; built by Mercedes-Benz, for Mercedes-Benz.”
At Stuttgart, Minter unveiled a clay sculpture representing the design direction of the next Sprinter. “It’s unfinished on
THE MB.OS SUPERBRAIN
• Driving and Charging: AI-based route planning and energy optimisation
• Comfort: Custom climate and seating profiles
• Infotainment: Voice-controlled, app-integrated connectivity
• Automated Driving: Adaptive, updateable driver-assist systems
• Always Learning: Over-the-air updates ensure continuous improvement.
• Secure by Design: European-level data privacy applied globally.
To
purpose,” he explained. “It symbolises that we are still shaping the future. Development is not complete, but the vision is clear.”
He described the next-generation commercial van as “boxier, more robust and more intelligent.” “The design gives our customers much more flexibility,” he said. “We will offer multiple lengths, wheelbases and drive variants, from parcel delivery to camper vans. Our ambition is to offer the world’s most desirable vans.”
Mercedes-Benz’s eSprinter, already in its latest generation, offers up to 484 kilometres of range (WLTP) and demonstrates how far the brand’s electrification strategy has advanced. For Middle East operators, where range, payload and temperature management are daily considerations, the eSprinter’s modular battery options and predictive route planning are designed to make electrification practical.
Zafrane explained: “With MB.OS, the vehicle knows the battery’s health, state of charge and terrain. It plans the best route and pre-conditions the battery for faster charging. We want to make electric driving easy, not intimidating.”
Minter framed the eSprinter’s success in broader terms. “Sustainability and profitability must go hand in hand,” he said. “Electric vans must earn money for our customers; only then will they become mainstream. That’s what we are building towards.”
While the vision is clear, the path to adoption in the Middle East is complex. The UAE and Saudi Arabia have made significant strides in establishing electric charging corridors, but infrastructure remains uneven
We want our vans to go the extra mile”
once fleets venture beyond the main urban centres. For large logistics or rental operators, the question is no longer whether electric vans work; it is whether they can be operated efficiently in regions where charging stations are still scarce and power tariffs vary widely. Connected-vehicle technology faces its own hurdles. Data-sharing and over-the-air functionality can be limited by local regulatory restrictions, particularly around mapping data and cloud connectivity. Speaking to the Mercedes-Benz Vans team, it is clear that there is some frustration that some regions
THE SPRINTER AT 30: ENTERING A NEW ERA
Mercedes-Benz Vans is entering its most ambitious decade yet, one where AI, electrification and design converge to deliver uptime, insight and sustainability. The next Sprinter will not only carry goods and people; it will carry the accumulated intelligence of a century of engineering.
will take longer to unlock the full potential of MB.OS. But the system is design to scale globally and adapt locally, and it likely that it will continue to we work closely with its regional partners to ensure compliance and customer benefit can be delivered at the same time. In markets like the UAE, where heat management and long operating hours put unique pressure on battery systems, the eSprinter’s modular battery strategy may prove a differentiator. The technology can be calibrated for local conditions with thermal management, energy recovery and service intervals are all configurable.
Fleet electrification will likely advance first among logistics operators, last-mile couriers and urban delivery fleets, where routes are predictable and charging can be centralised. For regional distribution and cross-border operations, dieselpowered Sprinters are likely to remain the backbone of operations for years to come. The company that once built delivery vans under candlelight in Mannheim now builds digital ecosystems powered by cloud intelligence. But the purpose remains unchanged: to serve the people who keep cities, industries and supply chains moving.
“We are the inventors of the LCV,” Minter reminded us. “And we’re constantly innovating. Our focus has always been the customer, and it always will be. We want our vans to go the extra mile; because our customers do the same every day.”
130 YEARS OF HERITAGE
celebrate the upcoming anniversary, the oldest roadworthy van has been meticulously restored. Built under license in 1899 by Hewetson’s Ltd in England, it has a 3 hp engine with a payload capacity of around 220 lbs (100 kg), plus the driver.
DRIVING SERVICE EXCELLENCE
Santhosh Varghese talks to T&FME about Al Shirawi’s aftersales evolution
As Deputy Director – After Sales at Al Shirawi, Santhosh Varghese plays a central role in ensuring the group’s reputation for reliability extends long after the sale. Overseeing the aftersales divisions of Al Shirawi Enterprises, ,Al Shirawi Machinery, and Al Shirawi Trading, he is responsible for transforming service operations into a benchmark for excellence: minimising equipment downtime, maximising customer uptime, and creating long-term partnerships that define the company’s approach to customer care.
Varghese describes himself as the “architect” of Al Shirawi’s aftersales roadmap, planning two to three years ahead to ensure the division has the right infrastructure, people, and technology in place to meet its goals. “I am responsible for setting the overall strategy for our aftersales division,” he explains. “This means introducing new service offerings, aligning our aftersales goals with the company’s wider objectives, and developing plans for service network expansion. Everything I do centres on delivering excellent service and operational excellence.” That philosophy extends to his day-to-day oversight of operations across the company’s branches, workshops, spare parts departments, and bodyshop. His focus is on efficiency and accountability, setting KPIs such as turnaround times, first-time fix rates, and parts availability. “Ensuring service quality
and customer satisfaction is my top priority,” he adds. “We use customer feedback to drive continuous improvement, and we adhere strictly to ISO 9001:2015, ISO 45001, and ISO 14001 standards.” For Varghese, success is measured through a balanced scorecard that blends customer satisfaction, operational performance, and financial outcomes. “If I see customers rating us highly, quick service completion, and strong repeat business, I consider that the ultimate success,” he says.
At the heart of this approach is a culture built on customer-centricity. “If a customer’s vehicle or equipment is down, I remind our team that every hour it’s down, the customer might be losing revenue or facing stress.
So we treat every service case with a sense of urgency and importance,” he explains.
“Aftersales is not just about fixing machines; it’s about building relationships and trust.”
He insists that this mindset must run through every layer of the organisation: from the receptionist to the technician, with every interaction forming part of the customer’s overall experience. “At Al Shirawi, our philosophy in a nutshell is to treat customers as long-term partners, ensure every touchpoint is positive, and deliver real solutions reliably.”
Technology and innovation are central to how Al Shirawi is reshaping the aftersales experience. Under Varghese’s leadership, the company has invested heavily in digital systems, telematics, and data analytics to improve responsiveness and reliability. “We’re
Al Shirawi’s aftersales network spans the UAE with dedicated service centres, mobile support units, and a state-of-the-art bodyshop in Dubai Investment Park; all designed to deliver rapid response and maximum uptime.
embracing digital tools both customerfacing and internally,” he says. “The goal is to make our aftersales more proactive, efficient, and convenient. Customers will see easier communication, faster service, and smarter maintenance scheduling: many of the traditional hassles should fade away.” Telematics and IoT-based predictive maintenance are now a major focus. “Most of our modern trucks and machines come with telematics from the manufacturer, or we can retrofit aftermarket telematics,” he explains. “By analysing operational data and repair history, we attempt to identify potential issues before they become breakdowns.”
Al Shirawi has also upgraded its internal Service Management System. Technicians now use tablets to record job data, update statuses, and access repair manuals digitally. Diagnostic software allows for fast fault detection and ECU updates, while CRM data analytics enables a more personalised approach to customer service. “By crunching the data we have, we’re able to offer customised aftersales services,” Varghese notes. “This analytical approach ensures we don’t treat aftersales
SCANIA WORKSHOP: SOLAR-POWERED INNOVATION
Al Shirawi’s Scania workshop in Al Quoz demonstrates how technology and sustainability can work hand in hand. The facility is powered entirely by solar panels and equipped with air conditioning throughout, setting a new benchmark for both sustainability and employee welfare.
“We’ve created an environment where technicians can work comfortably even during the UAE’s hottest months,” says Varghese. “This improves productivity and helps us deliver faster turnaround times for customers.”
The solar power system significantly reduces the workshop’s carbon footprint, aligning with Al Shirawi’s broader sustainability strategy. “It’s a step toward greener operations, showing that performance and environmental responsibility can go together,” he adds.
as just transactional but use information to build relationships and anticipate needs.”
A key part of Al Shirawi’s success lies in its comprehensive maintenance and service agreements, designed to simplify ownership and optimise uptime. Varghese outlines a broad portfolio of options that range from basic maintenance plans to full repair and maintenance packages, extended warranties, and bespoke fleet management contracts. “These maintenance agreements help customers in two major ways: cost control and uptime improvement,” he explains. “By opting for a contract, customers convert variable maintenance costs into fixed ones. They can avoid big, unexpected repair bills because repairs are covered. Some of our customers budget maintenance on a perhour or per-kilometre basis thanks to these contracts, which makes their financial planning more accurate.” He cites a recent example of a fleet that saw breakdown incidents drop dramatically after moving to a full repair and maintenance contract. “Prior to the contract they might skip or delay services; whereas under contract we ensured every truck was serviced on time and thoroughly inspected,” he says. “Customers who use these see smoother operations, fewer breakdowns, more predictable costs, and longer asset life.” Varghese’s mantra for breakdown assistance is simple: be available, be fast, and fix it right the first time. Al Shirawi operates a 24/7 emergency hotline and a fleet of fully equipped mobile service units that function as workshops on wheels. “Through well-equipped mobile service vehicles, skilled engineers, and efficient workflows, we ensure our breakdown assistance is as swift and smooth as possible,” he says. “Time is money for our customers, so our goal is to minimise time lost due to any breakdown.” Inspection programmes also play a crucial role in maintaining reliability. “Our inspection programmes are a key part of our preventive and predictive maintenance strategies,” he adds. “They catch issues early and feed into maintenance decisions that prevent downtime. Customers report fewer breakdowns, lower long-term costs, better uptime, and extended asset life.”
The past few years have tested every service organisation’s resilience; yet Al Shirawi’s proactive planning helped it weather global supply chain challenges with minimal disruption. “We made a strategic decision to increase our inventory levels for critical and fast-moving parts,” Varghese recalls. “We worked with our principals to expedite
COVERING MULTIPLE SECTORS
From construction fleets to aviation fuelling systems, Al Shirawi’s aftersales expertise extends across multiple sectors, supporting customers with tailored maintenance programmes and innovative solutions.
shipping where needed, even if it meant paying extra for air freight for certain back-ordered parts critical to a customer’s machine.” He adds that anticipation, communication, and adaptation were the keys to keeping service levels steady. “Despite global disruptions, our service reliability remained solid because we planned ahead, kept customers informed, and adapted quickly.”
Accident and body repairs are another area where Al Shirawi has built significant capability. The company’s purpose-built bodyshop at Dubai Investment Park is one of the most advanced in the UAE, equipped with the latest Josam chassis alignment systems, versatile welding solutions, and a full-size paint booth large enough to accommodate a road tanker or a full-size bus. “Accident and body repairs for commercial vehicles and equipment require a specialised skill set and facility,” says Varghese. “Our bodyshop is staffed with highly trained technicians, including welders, fabricators, denters, and painters; and we handle both body and mechanical repairs under a single roof. This integrated model minimises downtime and ensures safety, quality, and aesthetics.” The division’s reputation has made Al Shirawi a preferred repairer for major insurance companies in the UAE. “Our team includes estimation experts who manage approvals, paperwork, and claims directly with insurers so the customer doesn’t have to,” Varghese notes. “Many insurers appreciate our quality and reliability, which allows for faster authorisation and turnaround.” Beyond collision work, the facility also handles refurbishments, modifications, and complex rebuilds. “We can shorten or lengthen chassis, convert trucks, or completely refurbish older vehicles to extend their life,” he says. “The investments in equipment and training mean we don’t have to turn away a job for being too complicated.” Varghese is equally enthusiastic about Al Shirawi’s growing presence in the aviation sector. “We have recently secured a distribution agreement for hydrant dispensers and fuellers from Fluid Transfer International, one of the largest aircraft fuelling equipment manufacturers in the world,” he says. “We are highly specialised in refurbishing hydrant dispensers and bowsers, including rechassising, which gives them a new lease of life.” The aviation service team is composed of experts in hydraulic, pneumatic, electrical, and fuelling systems integration and works to the stringent standards of JIG. “This has enabled Al Shirawi Enterprises to become a global
supplier for multinational clients,” he adds.
Looking ahead, Varghese acknowledges that the aftersales sector faces ongoing challenges: from skills shortages to rapid technological change; yet he views them as opportunities to lead. “Al Shirawi addresses these by investing in people, embracing technology, strengthening parts supply strategies, and enhancing customer service,” he says. “Our mindset is to turn challenges into opportunities to improve. The fact that we have sustained operations and growth through challenging times is evidence that our strategies are working.”
He is equally optimistic about the opportunities ahead. “The aftersales market is increasingly about creating comprehensive
Aftersales is not just about fixing machines; it’s about building relationships and trust”
solutions for customers: maintenance, monitoring, uptime, and lifecycle support,” he says. “We aim to grow by expanding our scope and innovating our services, thereby creating value for customers during the product lifecycle, not just the initial sale.”
Innovation will remain central to that vision. Al Shirawi is already developing telematics-driven predictive maintenance systems that can detect breakdowns before the driver notices, alongside sustainability initiatives such as converting older diesel vehicles to electric in collaboration with Electra Commercial Vehicles. “We are working on setting up a facility to remanufacture engines and transmissions to like-new condition,” Varghese reveals. “This will allow customers to swap a failed unit with a remanufactured one instantly, reducing downtime.”
He believes the future of aftersales in the region will be defined by digitalisation, connectivity, and electrification. “Almost every piece of equipment or vehicle will be connected. Aftersales will shift from reactive repair shops to proactive fleet management partners,” he says. “The push for sustainable transport will mean more electric and hybrid systems entering commercial use. This will dramatically change aftersales: less regular maintenance but more focus on battery health, software updates, and electrical systems.”
With this forward-looking strategy, Santhosh Varghese is ensuring that Al Shirawi remains ahead of the curve: a trusted partner ready to deliver reliability, innovation, and peace of mind for customers in a rapidly changing mobility landscape.
ADVANCED SERVICE PLATFORMS
Technicians at Al Shirawi are equipped with advanced diagnostic tools and digital service platforms, ensuring every repair meets ISOcertified standards for speed, precision, and quality.
DELIVERING
How
Al Shirawi
elevates the customer experience across every
brand CONSISTENCY
For a company representing some of the world’s leading names in commercial vehicles, equipment, and machinery, ensuring service consistency is not an option — it is a necessity. At Al Shirawi Enterprises, the customer experience is designed to be uniform, reliable, and seamless, no matter which brand or product line a client interacts with. Behind that consistency is a disciplined operational model that harmonises service standards across a diverse portfolio while preserving the technical integrity of each brand.
“We have dedicated service teams to support each brand, and the teams are equipped with the latest tools, specialised training, skills, and experience,” says Santhosh Varghese, Deputy Director – After Sales at Al Shirawi Enterprises.
“We harmonise our operations so that brand differences don’t translate into service quality differences. Whether a customer interacts with our truck team or our forklift team, they encounter a familiar level of professionalism, speed, and care. Consistency is something we actively manage; it doesn’t happen by chance. Each brand might have its own specific requirements, but through standard processes, cross-training, unified management, and a strong customer-first ethos, we make sure the experience remains uniformly excellent.”
This commitment to consistency is matched by a clear philosophy on how premium global brands should be represented in the UAE. “Representing premium brands requires a certain approach to truly do them justice in the local market,” Varghese explains.
We don’t see ourselves as just dealers; we act as consultants and partners”
“A major differentiator for us is our deep aftersales commitment. Many companies talk about service, but we invest in it at a level that truly sets us apart. We’ve built an extensive service network, a dedicated training centre, large spare parts inventories, and specialised service programmes; all to uphold the brand’s reputation.”
Al Shirawi’s relationship with each OEM goes far beyond traditional distribution. “We represent the brand almost as if we are an extension of the manufacturer in the region,” he says. “We don’t see ourselves as just dealers; we act as consultants and partners to customers on behalf of the brand. When selling a premium product, we deeply understand its technology and value proposition, and we work closely with customers to tailor solutions
— whether that means specifying the right configuration or bundling maintenance plans.”
That approach also includes adapting global standards to the UAE’s operating environment. “We find the sweet spot where we can introduce local market adaptations while still meeting the brand’s specifications,” Varghese continues. “Because we intimately know both the brand’s requirements and the local operating conditions, we can innovate local solutions. This makes our representation effective: we fine-tune inspections and maintenance programmes, training, and spare parts kits for the UAE market, so customers receive premium products that are tailor-made for them.”
The company’s collaboration with its brand partners extends deep into operational systems and planning. Parts availability, for instance, is a shared priority. “We do joint forecasting with our partners,” Varghese says. “Our parts team shares consumption trends with the brand’s supply chain planners to make sure we stock the right quantities. We also use the OEMs’ expertise on parts recommendations based on their global market data. Thanks to this collaboration, we’re able to fulfil customer requirements quickly and efficiently.”
That efficiency is underpinned by integrated digital systems. “For spare parts, we leverage our brand partners’ global ordering platforms, typically online portals that connect us directly to their central warehouses,” he explains. “Our inventory management system is fully integrated with our Dealer Management System (DMS-ERP), so recommended orders are simulated and approved online. These replenishment orders are transmitted directly into the OEM’s system for fulfilment.” This integration allows Al Shirawi’s teams to access real-time data on manufacturer stock levels, giving them immediate visibility of parts availability and enabling faster responses to customers. “For warranty claims, we use our brand partners’ online systems to submit claims within agreed timeframes,” Varghese adds. “This ensures faster processing, reduces delays, and enhances service quality.”
Such systems are only as strong as the people who use them, and Al Shirawi invests heavily in training to ensure its service teams remain ahead of technological change. “We take a multi-layered approach to ensure no one falls behind as new products and technologies come in,” Varghese explains. “We coordinate with each OEM to train our people on every new model or system before it hits the market. This might mean sending technicians overseas to the manufacturer’s training centres,
SUSTAINABILITY AND INNOVATION IN EVERY OPERATION
Across all its brands, Al Shirawi integrates sustainability and innovation into its operations — from the solar-powered Scania workshop in Al Quoz to the precision-engineered Bosch and Garrett service centres. “Every partnership we manage is guided by the same principles: reliability, quality, and a vision for long-term sustainability,” says Varghese. “Our aim is to set new benchmarks for service and environmental responsibility in every sector we operate in.”
inviting OEM trainers to our facility, or enrolling staff in online e-learning modules.”
The company also implements a “Train the Trainer” model, ensuring knowledge is shared internally, and conducts periodic refresh sessions even for existing products. “Technology is always evolving, so what was current knowledge two years ago might be outdated now,” he says. “When an OEM releases an updated repair manual or a technical bulletin, our back office sends out an alert and encourages the team to read and discuss it.”
Al Shirawi’s team also participates in OEM-led competitions and initiatives that benchmark skill and innovation. “Scania
We’ll continue to meet customers’ rising expectations”
has a Top Team competition for service technicians that tests theoretical knowledge, diagnosis, and repair speed,” Varghese notes. “Our team has participated and done very well; they were the regional winners and among the top ten globally in technical capabilities.” Such achievements, he says, demonstrate the level of technical excellence and pride that drives the company’s culture. Looking ahead, Varghese expects Al Shirawi’s relationships with global OEMs to grow even closer as the industry evolves.
“I see our relationships with our brand partners becoming even more integrated and collaborative,” he says. “With emerging technologies like electric vehicles, connected systems, and possibly autonomous equipment, the traditional dealer-OEM dynamic is changing. Aftersales is no longer just a transactional support function; it’s becoming a long-term partnership with the customer, and our OEM relationships will reflect that.”
Sustainability will also shape this future. “Customers will expect green service practices, and our OEM partners are helping us implement environmentally friendly service solutions such as recycling programmes and remanufacturing training,” Varghese adds. “The future is about being even more in sync with our brand partners: sharing systems, sharing responsibilities, and jointly adapting to new trends. Together, we’ll continue to meet customers’ rising expectations, whether that’s through faster service, new uptime solutions, or cutting-edge maintenance and repair techniques.”
UPTIME DRIVING
How Al Shirawi keeps fleets and equipment moving across the UAE
For Al Shirawi Enterprises, uptime is not just a performance metric; it is a promise. As one of the UAE’s leading distributors of commercial vehicles and heavy equipment, the company’s aftersales operations have been meticulously engineered to maximise productivity for customers who depend on their machines every day.
“Minimising downtime and ensuring uptime are at the very core of our aftersales philosophy,” says Santhosh Varghese, Deputy Director – After Sales at Al Shirawi Enterprises. “Our customers operate in sectors where even an hour of lost operation can have a significant financial impact. Whether it’s a construction fleet, a logistics operator, or an industrial customer, our goal is always the same: to keep their assets running reliably and efficiently.”
Al Shirawi’s aftersales division operates one of the most comprehensive service networks in the UAE. Strategically located service centres, a fleet of mobile workshops, and dedicated on-site service teams ensure coverage across key regions. “We’ve expanded our network so that customers can get rapid support no matter where their equipment is located,” Varghese explains. “Our mobile service units function as fully equipped workshops on wheels. They’re stocked with tools, diagnostic devices, and essential spare parts, enabling our engineers to perform repairs and maintenance right at the customer’s site.”
AL SHIRAWI MACHINERY: HD HYUNDAI CONSTRUCTION EQUIPMENT
Through its machinery division, Al Shirawi serves as the authorised distributor of HD Hyundai Construction Equipment in the UAE. The partnership brings Hyundai’s globally trusted technology — including excavators, wheel loaders, and compact machinery — to construction projects across the Emirates.
“Hyundai’s combination of reliability and advanced technology makes it a perfect fit for our customers,” says Varghese. “Our team provides full aftersales support and spare parts availability to ensure uptime on every job site.”
The company’s workshops are built around efficiency and speed. Standardised processes, digital job tracking, and lean workflows mean that turnaround times are tightly controlled. “Every minute a vehicle or machine spends in our workshop, we’re conscious of the cost to the customer,” he says. “That’s why we focus on quick diagnosis, accurate repair, and proactive communication. Our first-time fix rate is one of the key metrics we track, and our teams are trained to get it right on the first visit.”
Proactive Maintenance for Predictable Operations
Al Shirawi’s maintenance philosophy goes beyond reacting to breakdowns. Its emphasis is on preventive and predictive maintenance, helping customers plan their service schedules and avoid costly downtime. “We encourage customers to view maintenance not as an expense, but as an investment in uptime,” says Varghese. “Through maintenance contracts, we take responsibility for the entire service schedule, ensuring that every piece of equipment is maintained in line with manufacturer recommendations.”
Minimising downtime is at the core of our aftersales”
Under these contracts, customers benefit from fixed service costs, scheduled inspections, and the use of genuine spare parts. “The result is not only reduced downtime but also improved asset life and higher resale value,” Varghese adds. “For larger fleet operators, we offer customised agreements that can include full-time technicians stationed at the customer’s premises. This model has proven to be very effective for logistics and construction clients who operate continuously.”
Predictive maintenance has become another strategic focus. “We’re using telematics and data analytics to monitor equipment performance and identify potential issues before they result in breakdowns,” Varghese explains. “For example, we can track parameters such as engine hours, temperatures, and error
RAPID RESPONSES Al Shirawi’s nationwide aftersales network and fleet of mobile workshops ensure rapid response and reliable service across the UAE.
codes in real time. Our service team analyses this data to schedule maintenance proactively and alert customers when early intervention is needed.”
Delivering uptime depends on the expertise of Al Shirawi’s workforce. “You can have the best tools and technology, but it’s the people who make the difference,” Varghese says. The company invests heavily in continuous training for technicians, service advisors, and parts specialists. “We ensure that our teams are certified by the OEMs we represent, and we maintain an in-house training centre where new recruits and experienced staff alike can refine their skills,” he adds.
Technicians are supported by advanced diagnostic tools and mobile tablets that allow them to access repair histories, digital manuals, and real-time job updates.
“This digitalisation of the workshop floor has transformed the way we operate,” Varghese notes. “It eliminates paperwork, reduces errors, and accelerates the flow of information between teams and customers. When a job is completed, our system
AL SHIRAWI TRADING: ROADBUILDING AND MATERIAL HANDLING LEADERS
Dynapac
Under Al Shirawi Trading, the company represents Dynapac, the Swedish brand globally recognised for world-class road construction machinery, including pavers, rollers, and compactors.
updates the customer record instantly, ensuring transparency and accountability.”
A major component of uptime is the ability to supply spare parts quickly and accurately. “We maintain a large inventory of fast-moving and critical parts to ensure immediate availability,” says Varghese. “Our collaboration with OEMs on joint forecasting and supply chain management allows us to minimise delays and respond rapidly to customer needs.”
To complement this, Al Shirawi’s spare parts logistics operation runs daily dispatches to service branches across the UAE, ensuring that even remote sites are supplied promptly.
Hyundai XiteSolutions
Al Shirawi Trading is also the authorised distributor for Hyundai XiteSolutions forklifts, delivering cuttingedge material handling equipment engineered for performance and efficiency.
“We’ve built redundancy into our supply chain,” Varghese explains. “If one route is delayed, another branch can fulfil the requirement. That flexibility allows us to maintain high levels of service even during periods of peak demand or disruption.”
Unplanned downtime caused by accidents can be particularly challenging for fleet operators. To address this, Al Shirawi operates one of the UAE’s most
Technicians
advanced bodyshops. “Our facility is designed to handle complete structural, mechanical, and cosmetic repairs under one roof,” says Varghese. “We use the latest Josam chassis alignment systems and have a paint booth large enough for full-size buses and tankers. By combining these capabilities in one location, we can return vehicles to service faster.”
Al Shirawi’s insurance coordination team also works directly with insurers to streamline approvals and minimise
paperwork for customers. “When a vehicle comes in after an accident, our team handles everything: assessment, estimation, insurance communication, and repair,” he adds. “It’s a complete end-to-end solution aimed at getting customers back on the road quickly.”
Uptime as a Partnership
For Varghese, driving uptime is as much about partnership as it is about process. “Our customers trust us to manage their
AL SHIRAWI’S GLOBAL BRAND PORTFOLIO
Al Shirawi Enterprises proudly represents a diverse portfolio of premium international brands, each supported by dedicated service teams, certified technicians, and genuine parts availability across the UAE.
Scania
Authorised distributor for Scania trucks, buses, industrial, and marine engines in Dubai and the Northern Emirates. This partnership with the premium Swedish brand spans over four decades of trust and performance.
CASE Construction Equipment
For 25 years, Al Shirawi has represented this iconic American manufacturer of excavators, wheel
loaders, and backhoe loaders in the UAE construction sector.
CASE IH
Representing the agricultural machinery division of CASE, including advanced tractors and harvesters tailored to the UAE’s agricultural needs.
Manitou
A globally recognised French brand for telehandlers and access platforms, represented exclusively by Al Shirawi in the UAE.
Still
German precision in material handling: Al Shirawi is the UAE distributor for Still forklifts, reach trucks, and warehouse equipment.
assets as if they were our own,” he says. “That trust is built on consistency, transparency, and performance. Every service contract, every repair, every inspection is part of a bigger relationship that’s focused on keeping our customers operational.”
He adds that the company’s success in maintaining high uptime levels is also a reflection of its strong collaboration with OEMs. “The integration we have with our brand partners allows us to deliver faster diagnostics, quicker parts support, and more efficient warranty processing. It’s a system designed around the customer, not the company.”
The future of uptime management will be about real-time insights”
Electra Commercial Vehicles
Driving the transition to zeroemission transport: Al Shirawi represents Electra’s innovative electric trucks and vans designed for sustainable fleet operations.
BOGE
High-performance German engineering in industrial air compressors, known for efficiency, reliability, and durability.
Tana, Piquersa, and Madvac
Trusted names in specialised equipment for waste management and urban cleanliness — from Tana landfill compactors to Piquersa sweepers and Madvac litter vacuums.
Looking ahead, Varghese sees technology continuing to drive progress. “Telematics, AI-driven diagnostics, and digital fleet monitoring will play an even greater role,” he predicts. “The future of uptime management will be about real-time insights and predictive actions. At Al Shirawi, we’re already taking those steps today.”
With a comprehensive network, advanced systems, and a team dedicated to customer success, Al Shirawi’s aftersales division continues to set the standard for uptime and reliability in the UAE — ensuring that fleets, machines, and operators remain productive, safe, and ready for the road ahead.
Facet Filtration
Providing advanced filtration and separation solutions for aviation, industrial, and energy applications, ensuring efficient fuel processing and environmental compliance.
Garrett Turbochargers
As the master distributor for Garrett Turbochargers in the UAE, Al Shirawi provides genuine products, expert diagnostics, and authorised repairs for all major turbocharger brands.
Bosch Diesel Service Centre
A certified Bosch facility providing authorised diagnostics and repairs for injectors and pumps using genuine parts and advanced testing systems.
DIGITAL TECHNICIANS
equipped with digital tools, data access, and OEM-certified training deliver speed, accuracy, and transparency in every job.
Bridgestone and Al Masaood
TBA showcase partnership WORKSHOP
TYRES
Bridgestone MEA, a global leader in tyres and sustainable mobility solutions, joined forces with its long-standing partner Al Masaood Tyres, Batteries & Accessories (TBA) Division to power discussions at Automechanika Network in Abu Dhabi. The event brought together senior leaders from across the automotive value chain to debate the future of mobility, sustainability and innovation in the Middle East’s aftermarket sector.
Bridgestone and Al Masaood, who have enjoyed a 51-year
partnership in the UAE, highlighted their joint role in strengthening customer trust, expanding market reach and delivering premium mobility solutions across the nation.
Since 1974, Al Masaood TBA has been a cornerstone in Bridgestone’s success in Abu Dhabi, providing world-class tyre and service solutions to fleets and motorists alike.
Hani El Tannir, CEO of Group Industrial, Al Masaood Group, participated in a panel titled “E-commerce: Transforming Aftermarket Sales & Services.”
Drawing on Al Masaood’s industrial
expertise, El Tannir stressed the importance of innovation and sustainability in building a smarter, more resilient mobility ecosystem.
“Automechanika Network is a pivotal platform for shaping the future of mobility in the MEA region. Our participation underscores our shared commitment to innovation, excellence and sustainable solutions,” he said, commending the efforts of the TBA operations team led by General Manager Salah Adib.
Gurhan Cevikel, Head of Marketing, Bridgestone MEA, spotlighted the company’s E8 Commitment and ongoing investments in AI, digitalisation and aftermarket innovation. These initiatives are aimed at enabling smarter mobility, improving fleet productivity and delivering customer-centric solutions in line with evolving industry demands.
With the theme “Shifting Gears – Navigating Tech, Sustainability & Transformation,” Automechanika Network challenged participants to adapt to shifting consumer expectations, embrace digital disruption and place sustainability at the core of business strategy.
ADNOC DISTRIBUTION HAILS FLUID AI STRATEGY
LUBRICANTS
ADNOC Distribution, the UAE’s has announced a $350 million (AED1.285 billion) interim cash dividend for the first half of 2025, equivalent to 10.285 fils per share. CEO Eng. Bader Saeed Al Lamki said the results demonstrate the company’s future-focused strategy: “With a clear vision for growth, and focus on innovation and AI, ADNOC Distribution is helping shape the future of mobility and convenience retail while creating long-term value for investors and the communities we serve.”
Non-fuel operations are becoming a bigger part of the business, with non-fuel gross profit rising 14.9% and ADNOC Rewards users increasing to nearly 2.5 million. The company is rolling out over 20 AI-driven initiatives, from smarter convenience retailing to AI-enabled station management, as it positions itself as an AI-native mobility player.
ION LAUNCHES UAE’S FIRST UNIFIED EV CHARGING PLATFORM
CHARGING
ION, the sustainable mobility venture by BEEAH and Crescent Enterprises, has launched what it calls the region’s first fully integrated electric vehicle (EV) charging ecosystem. The new platform, comprising the ION App and a Charge Point Management System (CPMS), is designed to connect drivers, businesses, and charging station operators under one seamless digital network.
Unveiled at the Evolve Future Mobility Show at Expo Centre Sharjah, the platform simplifies EV charging for users while giving operators and authorities a unified tool to manage and expand their charging infrastructure. The system will underpin a new nationwide network of over 100 ultrafast chargers, being deployed by ION in partnership with the SRTA. Each charger will offer safe, high-speed DC charging of up to 400kW, allowing compatible vehicles to reach a full charge in as little as 20 minutes.
ION’s launch addresses fragmented charging access. Through a single app, users can now locate available chargers, plug in, monitor charging sessions in real time, and pay automatically. Operators, fleet managers, and government stakeholders, meanwhile, gain network performance insights, remote management tools, and data to guide expansion.
Khaled Al Huraimel, Group CEO and Vice Chairman of BEEAH, described the launch as “a milestone moment” for regional electrification.
SCANIA INAUGURATES ITS THIRD GLOBAL INDUSTRIAL HUB IN CHINA
OEMS
Scania has officially inaugurated its third global industrial hub in China, marking a defining moment in the company’s 134-year history and reinforcing its longterm commitment to sustainable transport and global expansion.
Located in Rugao, Jiangsu Province, the new facility represents one of Scania’s largest-ever international investments, covering 800,000 square metres with an annual production capacity of 50,000 vehicles. The hub will serve both the domestic Chinese market and selected export destinations across Asia and beyond, creating around 3,000 new jobs and representing a total investment of €2 billion.
Scania becomes the first Western OEM to receive full approval for a wholly owned truck production
plant in China and strengthens its presence in the world’s largest and most competitive truck market. The Rugao site will operate almost entirely on renewable energy, including local biogas and certified green electricity, aligning directly with Scania’s Scope 1 and 2 decarbonisation targets.
“Sustainability is built into every part of our new factory
in Rugao: from energy sourcing to waste management,” said Ruthger de Vries, President of Scania Industrial Operations Asia. “This is not just about producing trucks; it’s about setting a new benchmark for efficient and sustainable industrial operations.” Scania has operated in China’s commercial vehicle market for over six decades.
THERMO KING UNVEILS TX-SERIES TRUCK UNITS
REFRIGERATION
Thermo King has unveiled the TX-Series, a new generation of truck refrigeration units designed to deliver greater cooling capacity, lower fuel consumption and improved sustainability. The new range replaces the company’s long-running T-Series models.
Field tested in conditions from extreme cold to 55°C heat, the TX-Series provides up to 17% higher cooling capacity, is up to 40 kg lighter than its predecessor
and delivers up to 7% better fuel efficiency. The lighter design and optimised refrigerant coils also reduce emissions, cutting the units’ global warming potential (GWP) by up to 21%.
“The new TX-Series represents the next generation of self-powered refrigeration units and focuses on performance, reliability and ease of use and service combined with increased fuel efficiency,” said Davide Previsdomini, Product Manager SP Truck at Thermo King EMEA.
The new platform caters to both single- and multi-temperature applications, serving fresh and frozen transport operations. Noise reduction is a key focus, with Whisper models lowering sound levels for residential deliveries and Whisper Pro models certified to PIEK standards, meeting stringent noise regulations.
Connectivity is built in through Thermo King BlueBox telematics, enabling operators to track performance, receive notifications and reduce diagnostic times. Maintenance intervals have been extended to 2,000 hours, reducing downtime, while ServiceWatch™ records system data for faster servicing.
The TX-Series is compatible with HVO biodiesel as standard, with an option for B100 biofuel (EN-14214). Running on biofuels can cut fleet carbon emissions by up to 90% and particulate emissions by 78%. Now available across Europe, the Middle East and Africa (EMEA).
THE BLURRING LINES
Gitex 2025 offered a vision of a
future where transport, logistics, and technology are inseparable
Dubai’s Gitex 2025 opened with the kind of energy you’d expect from one of the world’s largest technology showcases. But beyond the buzz of AI demonstrations and humanoid robots, the opening day offered a clear signal to the region’s transport, mobility and fleet operators: the technologies shaping tomorrow’s cities are about to transform how fleets move, deliver, and perform.
For those in logistics, rentals, or heavy transport, the first day’s announcements – and the 2-hour traffic jam that corralled drivers around the World Trade Centre – highlighted that the future of mobility will depend less on horsepower and more on data power.
Among the most discussed innovations was an AI monitoring system designed for delivery riders, intended to reduce accidents and improve safety on the roads. It’s easy to see how that translates to the wider fleet industry. The same algorithms, capable of detecting fatigue, speeding, or risky driving behaviour, could soon
become standard across heavy trucks, vans, and long-haul fleets in the UAE and Saudi Arabia.
Real-time behavioural analytics don’t just prevent accidents; they also feed into driver training, insurance premiums, and uptime planning. As urban fleets grow denser, these systems will help operators maintain both safety and efficiency while demonstrating compliance with increasingly digitalised transport regulations.
Another standout reveal was a network of AI-enabled vehicle scanners capable of identifying violations and monitoring car movement across city roads. While primarily a civic solution, the underlying technology offers fleet managers a glimpse of the future, a world where every truck or van could be part of a connected ecosystem, tracked for performance, emissions, and utilisation in real time.
Drones,
Robotics,
and RealTime Inspections
The Gitex halls were alive with robotics and drones, signalling a new phase in automated
Fleets will increasingly need to sync operations with municipal systems, optimising deliveries around congestion zones and automated tolling networks”
inspection and remote operations. Drones already trialled at Fujairah Airport show how autonomous systems can handle large-scale monitoring without human intervention. For logistics and fleet operations, this technology could soon extend to yard management, vehicle inspection, and infrastructure surveying, replacing manual checks with aerial intelligence.
Robotic process automation is also moving closer to back-office functions: automating scheduling, maintenance tracking, and even digital fleet audits. As AI platforms mature, they’ll bridge the gap between onroad data and operational planning, freeing managers from repetitive administrative tasks.
One of the more surprising stories of the day — a device that can test jewellery purity in seconds — carried broader significance. The same kind of instant-sensing technology could soon be adapted for logistics and fleet operations, verifying cargo integrity, tyre conditions, or even fuel quality in real time. Meanwhile, Dubai’s expanded focus on
smart parking and traffic management hints at how city logistics will evolve. Fleets will increasingly need to sync operations with municipal systems, optimising deliveries around congestion zones, emissions restrictions, and automated tolling networks.
The message for fleet managers is clear: data interoperability — the ability to plug into wider smart-city networks — will define competitiveness in the next generation of fleet operations.
At GITEX Global 2025, Dubai’s Roads and Transport Authority (RTA) has unveiled its own vision for the future of mobility; one that connects vehicles, infrastructure, and operators into a seamless digital ecosystem.
Across 11 initiatives, the authority showcased how artificial intelligence, IoT, and automation will transform fleet inspection, traffic control, and public transport. For the region’s logistics and fleet management community, these projects signal a decisive step toward an era where connectivity and data intelligence define operational success.
Among the highlights was AutoCheck 360, an AI-powered inspection system that can reduce vehicle inspection times from around 17 minutes to just 7. The technology aims to improve maintenance efficiency, cut human error, and reduce congestion at testing facilities — offering a glimpse of how automation could eventually streamline fleet service operations across both commercial and public sectors.
The RTA also introduced a Smart Connected Vehicles Network, designed to enable continuous communication between vehicles and infrastructure. This platform
Flexible
transit models like the Trackless Tram shows how infrastructure can evolve without massive construction costs”
would allow for real-time traffic management, improved road safety, and predictive route adjustments — all essential tools for cities managing large volumes of commercial traffic. Perhaps the most visually striking of RTA’s Gitex announcements was the Trackless Tram. Using optical navigation, GPS, and LiDAR instead of traditional rails, the system combines the flexibility of a bus with the capacity and environmental efficiency of light rail. Its ability to operate on adaptable routes could redefine how transit corridors are planned and managed; a development with long-term implications for logistics operators that rely on predictable access to key city arteries. RTA also highlighted its Safe Tracks (Rail Inspection/ARIIS) project, which uses laser scanning and computer vision to detect microscopic defects in rail infrastructure. By cutting inspection times by up to 70%, this innovation reinforces Dubai’s growing reputation for proactive maintenance and predictive infrastructure management.
RTA’s new Smart Mobility Platform for Safe Cities and its AI Factory further demonstrate how back-end technology can improve urban transport oversight. These initiatives combine fleet tracking, incident detection, and behavioural analytics to ensure that vehicles and drivers comply with city safety and sustainability standards.
Enhancements to the S’hail and RTA Dubai mobile applications, alongside interactive kiosks and digital channels, will bring many of these new features directly to end-users and operators. For fleet and transport companies, the implications are wide-ranging. Faster inspection and maintenance processes such as AutoCheck 360 could dramatically reduce downtime and optimise scheduling for commercial vehicles, directly translating into higher utilisation rates and improved delivery timelines.
Meanwhile, RTA’s Smart Connected Vehicles Network suggests that fleets will increasingly become integrated components of city infrastructure, feeding and receiving data that enhances routing, compliance, and performance. Fleets capable of interfacing with municipal systems — such as dynamic traffic control, congestion management, and emission tracking — will likely enjoy greater efficiency and regulatory alignment than those that remain offline.
The introduction of flexible transit models like the Trackless Tram shows how infrastructure can evolve without massive construction costs.
For the logistics sector, it suggests a future in which transit routes may adapt dynamically, opening new corridors or modifying delivery patterns in real time based on city needs. Similarly, innovations like Safe Tracks point to a future in which predictive maintenance extends beyond vehicles to include the roads and rails they rely
SMARTER SAFETY
AI-based driver and vehicle monitoring is moving from concept to necessity. Fleets adopting it early will gain measurable advantages in safety, insurance and compliance.
on; creating a more consistent and datainformed environment for fleet operations.
However, with every opportunity comes a set of challenges. Integrating commercial fleets into connected networks will raise questions of data privacy, interoperability, and cybersecurity, as operators navigate different OEM systems and regulatory standards. There will also be the issue of access and cost, determining who pays for data connectivity and at what level of integration.
Fleet managers will need to consider the capital investment required to upgrade their hardware, telematics, and training programs to meet new digital standards. As automation and AI become more central to transport operations, human oversight, process redesign, and continuous training will remain essential to ensure safe and effective adoption.
Dubai’s RTA has made its position clear: the future of transport lies in connected ecosystems that merge infrastructure, data, and mobility services into a single, intelligent platform. For fleet operators and logistics providers across the Middle East, that future is fast approaching. The ability to plug into smart infrastructure — and extract actionable intelligence from it — will soon determine not only how efficiently fleets move but how competitively they operate in an increasingly digital world.
“We are keen at RTA to lead in adopting
GITEX 2025: IMPLICATIONS FOR FLEET OPERATORS AND RENTALS
For the Truck and Fleet Middle East audience, Gitex 2025 underscored several key trends:
Smarter Safety: AI-based monitoring is moving from concept to necessity. Fleets that adopt it early will gain in safety metrics, insurance leverage, and regulatory readiness.
Tech-Driven Talent: Managing AI-enabled fleets will demand new skills in data interpretation, cyber-security, and system integration. Upskilling will
become as important as vehicle upgrades.
Predictive Maintenance: Intelligent diagnostics and connected sensors will reduce unplanned downtime and extend asset life — a game-changer for rental and leasing firms.
Connected Ecosystems: As city infrastructure becomes digital, fleets will need to operate within these systems, using live data to plan routes, optimise fuel, and ensure compliance.
emerging technologies such as AI, the Internet of Things, and big data analytics to develop a smart and sustainable transport ecosystem that supports community happiness,”
explained Mattar Al Tayer, Director General, Chairman of the Board of Executive Directors of Roads and Transport Authority (RTA).
Our participation in GITEX 2025 provides a platform to showcase projects that embody the transition from digital services to smart services with predictive capabilities and autonomous decision-making.”
Al Tayer added: “At RTA, we operate under a comprehensive strategy and roadmap for digital and smart transformation, built on leveraging emerging technologies such as the Internet of Things, artificial intelligence, big data, and predictive solutions.
“Our aim is to provide proactive and integrated services that support the quality of life in Dubai and reinforce its position as a global hub for innovation in future technologies. This is part of our Artificial Intelligence Strategy 2030, which aspires to make RTA a global leader in AI-powered mobility by enabling an integrated and interconnected ecosystem that enhances quality of life in Dubai.”
“This year, our participation focuses on showcasing a wide range of smart projects that represent a transformative step in our digital transformation journey. These include AI applications, predictive solutions based on big data analytics, and the use of the Internet of Things in managing assets and infrastructure. Through this participation, we also seek to engage with our strategic partners and explore the latest global innovations, thereby enhancing our ability to develop future-oriented solutions in the transport sector,” Al Tayer stated.
Global telematics leader Wialon, developed by Gurtam, has launched its new Wialon Platform at GITEX Global 2025, showcasing the next evolution in fleet digitalisation technology. The unveiling took place at the show’s dedicated Fleet Management Hub, where Wialon is presenting its end-to-end connected ecosystem for service providers and operators across the region.
The new Wialon Platform is a nextgeneration, no-code solution designed to make it faster and easier for fleets to adopt digital operations. The platform connects thousands of hardware types and supports a wide range of regional regulations, enabling fleets to seamlessly integrate tachograph data, inspection tools, video telematics, and
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performance analytics into a single interface.
Unlike traditional tracking systems, the Wialon Platform goes beyond monitoring: it acts as a complete operational environment for modern fleets. It allows service providers to design and deploy solutions for clients without writing code, while giving fleet managers deeper insight into vehicle utilisation, compliance, and driver performance.
“MENA is one of the world’s most dynamic markets for fleet digitalisation — spanning energy, infrastructure, logistics, and public services,” said Aliaksandr Kuushynau, Head of Wialon.
At its core, the new Wialon Platform brings fleet managers, drivers, and service providers together under one system. Realtime visibility, configurable dashboards, and automated alerts help decision-makers act faster and reduce operational friction. For drivers, the platform streamlines daily tasks, from pre-trip inspections to safety compliance, while data-driven insights empower managers to cut costs and improve uptime.
In the UAE, Wialon has partnered with Transcorp to digitalise temperaturecontrolled last-mile delivery for Amazon and Carrefour. The project equipped 252 vehicles with advanced tracking, video telematics, and sensor-based monitoring, achieving 98.2% next-day delivery accuracy, reducing mileage, and maintaining five months of accident-free operation.
Meanwhile, in Lebanon, a leading fuel importer deployed Wialon’s driver-behaviour monitoring and video telematics across 150 trucks, resulting in a 23% reduction in fuel costs, near-zero accident rates, and a 60% drop in traffic violations.
Dubai Taxi Company (DTC) has made waves not with passenger cars, but with delivery bikes. In a strategic collaboration with Keeta (the international arm of Chinese delivery giant Meituan), DTC is staking
its claim in Dubai’s booming last-mile logistics sector. Under the agreement, DTC will deploy an initial fleet of 150 delivery motorbikes, scaling up to 500 bikes by year-end. The projected revenue from this expansion is estimated to exceed AED 10 million in the first 12 months, said a reported by news agency WAM.
DTC’s delivery bike segment continues to experience strong growth, with revenues in Q2 2025 doubling and increasing by 102% year-on-year to AED18.2 million, reflecting the company’s ability to respond to shifting market needs and deliver high-quality logistics solutions.
In addition to scaling its motorbike fleet, the partnership will drive future collaboration on high-tech delivery solutions. Leveraging Keeta’s dedicated technology, both companies plan to explore the integration of drones and autonomous vehicles into Keeta’s logistics operations in partnership with DTC as part of Keeta’s logistics operations,
As AI becomes more central to transport operations, continuous training will remain essential to ensure safe and effective adoption”
managed in partnership with DTC.
Mansoor Rahma Alfalasi, CEO of Dubai Taxi Company, commented, “At DTC, we continue to strengthen our mobility and logistics solutions in line with Dubai’s vision for a connected and sustainable future.
The UAE’s delivery and logistics market is expanding rapidly, driven by booming e-commerce and on-demand services.”
He added, “DTC is capitalising on this growth through its expanding fleet of over 2,000 delivery bikes and advanced operational capabilities. Partnering with Keeta further diversifies our services, maximises fleet potential, and positions DTC at the forefront of next-generation logistics, including drones and autonomous delivery technologies.”
Alex Wei, Logistics General Manager of Keeta Middle East, said, “We are proud to partner with Dubai Taxi Company to bring Keeta’s global delivery expertise and Meituan’s advanced logistics technologies to the UAE. This collaboration combines DTC’s strong local capabilities with our world-class innovation to build a smart, efficient, and sustainable delivery ecosystem. Together, we aim to strengthen last-mile delivery capabilities and play a meaningful role in the evolving mobility and logistics landscape.”
DTC’s move into delivery with Keeta is yet another sign that mobility and logistics are becoming inseparable in the UAE. For fleet managers, rental houses, and transport operators, the lesson is clear: the future of fleet lies not just in moving people or goods, but in flexible, hybrid, intelligent mobility ecosystems.
DTC ON TWO WHEELS: WHAT THIS MEANS FOR THE MARKET
Taxis as Logistics Assets:
As DTC transitions part of its fleet (or its operational mindset) toward delivery, we’re seeing a convergence of passenger mobility and freight movement. For rental houses and fleet operators, similar cross-utilization strategies may emerge — vehicles used for core tasks by day, delivery or logistics by night.
Rapid Scaling in E-commerce & Q-commerce:
The UAE’s on-demand delivery market is growing at a blistering
pace. DTC’s decision to scale its bike fleet underlines confidence in that growth. The partnership allows Keeta to combine global logistics technology with DTC’s local expertise and operational footprint.
Tech-forward Logistics –Drones & Autonomy
Beyond bikes, the DTC–Keeta partnership envisions drones and autonomous vehicle integration in future delivery operations. WAM That’s a clear signal that future fleet strategies will need to account
for mixed mobility — ground + aerial + autonomous — rather than only traditional trucks and vans.
Asset Utilisation & Revenue Diversification:
DTC already reports an expanding 2,000-strong delivery bike fleet as part of its logistics operations. WAM By layering delivery services on top of existing mobility infrastructure, they unlock new revenue streams and improve asset utilization — lessons any fleetdriven business should watch.
THE AFTER FUTURE
This year’s Automechanika
Dubai 2025
promises to present a roadmap for sustainable mobility for the aftermarket
From 9–11 December 2025, Automechanika
Dubai is set to reaffirm its position as the Middle East and Africa’s largest platform for the sector. The 22nd edition of the event will feature more than 2,400 exhibitors from over 60 countries, spanning 20 halls and 17 international pavilions, all united under one roof to showcase the technologies, partnerships, and people defining the next era of sustainable mobility.
The tone for this year’s edition was established during the Automechanika Network session, held in Abu Dhabi earlier in October, where policymakers, OEMs, technology providers, and industry experts explored how electrification, digitalisation, and sustainability are transforming the global automotive value chain.
Opening the half-day event, Anan Al Amri, Section Head – Alternative &
Sustainability Mobility at Abu Dhabi Mobility, challenged the audience to rethink the traditional aftermarket. “We are no longer talking about the aftermarket,” she said.
“We are talking about the after future – a future where every component is designed with its second life in mind, every service is data-driven, and every kilometre leaves a smaller footprint than the one before.”
Her message underscored a growing industry belief that sustainability is now central to long-term competitiveness. A series of panels throughout the day reinforced that narrative, with discussions ranging from the role of telematics and data in creating a connected aftermarket, to the transformation of parts distribution through e-commerce platforms.
Vijay Gummadi, CEO of Autorox, highlighted the challenges of a fragmented service landscape. “The primary challenge we are facing, from a repair shop perspective, is a highly fragmented ecosystem – repair shops not
The primary challenge is a highly fragmented ecosystem”
connected to suppliers, car owners, insurance companies, and fleet operators,” he explained.
“Because of this, the issue of trust remains the biggest barrier. We have to enhance trust by bringing connectivity to all the main players.”
Meanwhile, Steven Pickering, Co-Founder of Buyparts24, described how digitalisation in the B2B aftermarket is still in transition.
“Digital will always be our North Star,” he said, “but in B2B, it is still quite ‘fidgital’ in nature – you still need the support of a salesperson, that physical push. Some customers are more advanced and free-flowing on the digital side, but we’ve realised the importance of meeting customers at different levels of adoption.”
Sustainability also took centre stage in sessions on the circular economy and the evolution of EV and ADAS technologies. Experts including Talha Marzouk of OWS Automotive Solutions and Raji Hattar, Sustainability & ESG Strategy Advisor, discussed the growing importance of
remanufacturing, recycling, and resource efficiency as essential pillars of greener operations. Later in the day, a panel led by Heiko Seitz of PwC addressed the skills and infrastructure required to support the growing penetration of electric vehicles and advanced driver assistance systems across the region.
“The Automechanika Network provides the aftermarket community with a unique space for forward-looking dialogue,” said Tommy Le, Show Manager of Automechanika Dubai at Messe Frankfurt Middle East. “By hosting the 23rd edition in Abu Dhabi, we broadened the conversation to include fresh perspectives from across the industry. These discussions offer valuable insights as we build towards Automechanika Dubai this December.”
GCC Infrastructure and Fleet Growth Fuel Market Optimism
Ahead of this year’s show, Frost & Sullivan shared an optimistic outlook for the commercial vehicle segment, identifying large-scale infrastructure investment as a key driver of growth. According to Sunny Manjani, Mobility Consultant at the firm, “Dubai has earmarked US$10 billion for infrastructure spending, focusing on scaling the Emirate’s tourism economy. Meanwhile, Saudi Arabia has announced investments worth US$267 billion, and Qatar is advancing its Third National Development Strategy. These projects are stimulating demand across the fleet and commercial vehicle sectors.”
Manjani added that Saudi Arabia continues to lead the region’s commercial vehicle market, leveraging its logistics corridors and giga-project ecosystem. He noted that ongoing disruptions in maritime shipping have temporarily strengthened the case for road transport. “Current supply chain disruptions in maritime routes are creating short-term opportunities for road transportation in the region,” he said. “For example, goods from Europe are currently being transported from Saudi Arabia, through the UAE, and then to Asia.”
Frost & Sullivan forecasts that the UAE’s GDP will grow to 5.8% in 2025, driven by a robust non-oil economy, while Saudi Arabia’s non-oil sectors – including tourism, technology, infrastructure, and renewables – are expected to deliver 4.8% growth. Both trajectories are set to stimulate the commercial vehicle and aftermarket sectors as fleets expand and equipment cycles accelerate.
Reflecting the rapid transformation of the industry, this year’s Automechanika Dubai will introduce a number of new features and focus
Digital will always be our North Star”
areas designed to mirror the evolving priorities of regional businesses. Among the highlights is the launch of a dedicated Commercial Vehicles vertical, targeting the mining, construction, and agricultural industries. This new segment acknowledges the importance of heavy transport and specialised vehicles in driving economic diversification across the GCC.
A Road Safety Day will also debut, offering a platform for showcasing advances in vehicle and driver safety, while a new Connectivity and Autonomous Driving zone will bring together innovations in ADAS, telematics, and intelligent diagnostics.
Returning highlights include the Automechanika Academy, Innovation4Mobility, and a renewed focus on sustainability, electrification, training, and digitalisation –the six core pillars upon which the event has built its reputation. Tommy Le noted that, “Automechanika Dubai is the largest international trade show for the automotive aftermarket industry in the MEA region. This year we are excited to introduce a brand-new Commercial Vehicles vertical and new features such as Road Safety Day and a GCC manufacturing focus. We look forward to welcoming the industry back to Dubai as we continue driving growth in the automotive aftermarket.”
With sustainability, electrification, innovation, and safety as its defining pillars, Automechanika Dubai 2025 promises to be more than a trade show – it is a reflection of how the UAE and wider region are redefining mobility. As fleets modernise, supply chains localise, and new technologies reshape service models, the event will once again provide an essential meeting ground for collaboration and growth.
“Automechanika Dubai is more than a marketplace,” concluded Tommy Le. “It’s a mirror of how the region is reshaping its future on the road – faster, smarter, and more sustainable than ever before.”
Automechanika Dubai 2025
Dates: 9–11 December 2025
Venue: Dubai World Trade Centre
Website: www.automechanika-dubai.com
EXPANDING REACH
Tommy Le, Show Manager of Automechanika Dubai, says the 2025 edition will introduce new verticals and features dedicated to commercial vehicles, road safety, and smart connectivity.
TAKES ON AI DULSCO PEOPLE
More than 600 drivers to be skilled up by the end of 2025
Dulsco People, part of the Dulsco Group and a leading provider of workforce solutions, has launched a next-generation driver safety initiative that harnesses artificial intelligence (AI), psychometrics and the metaverse as a radical new way to conduct defensive driving training in the UAE.
The programme, introduced in June 2025, is said to reflect the UAE Government’s commitment to improving road safety and is already setting new standards for fleet operations across the country.
Delivered through DigiSkills’ immersive headsup-display (HUB), the system has been developed in partnership with Connected Safety Net (CSN) and integrates digital micro-learning, dynamic performance tracking, and personalised upskilling.
At its core, the initiative uses psychometric testing to create individual risk profiles, while AI monitors driving behaviour – including
acceleration, braking, lane handling and speed. Predictive analytics highlight potential risks before incidents occur, and a real-time feedback loop connects drivers, managers and trainers to encourage immediate corrective action and long-term improvement.
The programme also introduces a QRenabled Driver Passport. Updated weekly through CSN dashboards, it provides full visibility into each driver’s compliance status, training history and performance record.
The next development phase will see drivers enter a metaverse-powered simulation environment, allowing them to practise and refine defensive driving skills in a risk-free yet realistic setting. Since its rollout, 251 drivers have been trained, with plans to reach more than 600 by the end of 2025.
“Safety is a key priority for Dulsco People, and we are committed to protecting our drivers, passengers and the communities we serve,”
said Antony Marke, CEO of Dulsco People.
“Traditional training too often relies on one-off compliance sessions and fails to engage drivers meaningfully. Our approach changes the game by integrating AI analytics, continuous monitoring and personalised learning into one system.”
Paul Richardson, Group Managing Director at CSN, added: “We are extremely proud of our collaboration with Dulsco People. Their eagerness to embrace technology for real business transformation makes this partnership truly special. Together we are raising the bar for fleet safety in the region.”
The AI and metaverse programme builds on a series of recent safety investments by Dulsco People, including the adoption of a comprehensive Safety Management System (SMS), th DriveSafe Telematics (GreenRoad) behavioural tool, and the Save Fast cloud platform to minimise workplace incidents, reduce insurance costs and streamline reporting.”
NEXT ISSUE: END OF THE YEAR REVIEW, THE FUTURE FOR MOBILITY IN THE REGION, AND MUCH MORE
