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The story behind the drafting of Tesmec Saudi’s machinery onto the Riyadh’s Southern Ring Water Transmission System project.
Johnson Arabia’s leadership team discuss why the rental house is making smart investments in a new generation of equipment.
A
at Dingli’s expansion in Saudi Arabia.
Since we first launched the Access and Handling event, I have always enjoyed the occasionally riotous atmosphere in the conference room, but have always felt that the demonstrations—professionally presented as they have been over the years—never fully captured the innovation or excitement that exhibitions should offer. They showed the machines, yes, but not the energy, ambition and engineering storytelling that make this sector so compelling.
Change is almost always a good thing, and this was the year, that all changed. Really, the 2025 Access and Handling Confex took everything our community has built over the years and elevated it. The shift to an expanded exhibition format didn’t just give us more room to breathe; it gave the industry a platform that matched its maturity. What began years ago with barely 50 attendees gathered in a hotel meeting room has now become a 250-strong gathering of manufacturers, rental leaders, contractors, engineers, and innovators— all shoulder-to-shoulder, surrounded by equipment that, for once, had the space to stand proudly in front of its audience.
Even as I walked, through the exhibition area at Lapita Resorts, and past the boom lifts, hybrid scissors, telehandlers, spider cranes, and the new generation of digital and safety tools, I could feel the difference immediately. Machines weren’t just being shown; they were being experienced. Operators, rental specialists and OEM teams were exchanging stories, comparing notes, challenging one another’s assumptions, and even making a few unexpected deals in between the coffee queues and live demos. What can I say? For me personally, this year validated something I’ve always believed: the access and material-handling
sector has a far louder voice, and far more innovation, than the market often gives it credit for. And when you give it the stage it deserves, the industry responds.
I write this month’s comment with a simple message: a big thank you.
Thank you to the exhibitors who trusted us with their machines, their teams and their time. Thank you to the speakers and panellists who brought real insight and their unfiltered experiences to the stage. Thank you to the rental companies who continue to push standards higher every year. Also, thank you to the contractors and end-users whose feedback and questions remind us why this sector matters.
I would also like to thank the 250 people who turned up, participated, supported the programme and prove again that the access and handling community in the Middle East is not only growing, but evolving.
Getting the Access and Handling Confex organised is not easy either, and I would like to thank all the CPI Trade Media team who work so hard behind the scenes on the events, and the magazine. And thank you for making sure I am never out of coffee!
Of course, we’re already planning how to raise the bar again next year. But for now, I’ll happily admit something rare for an editor: this event exceeded expectations. Here’s to building on that momentum in 2026.
Stephen White Head of Content, CMME stephen.white@cpitrademedia.com
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PROPERTY
Tissoli and Pininfarina announce the launch of Palazzo Tissoli on Al Marjan Island
CONSTRUCTION
Main Realty breaks ground on Boutique Flagship Flow Residences at Dubai Islands
CONSULTANT
MERED and Herzog & de Meuron to launch Riviera Residences on Al Reem Island INDUSTRY
RCRC and KAFD sign agreement to launch Riyadh Creative District’s first phase
REPORT
Rental increases frozen in Riyadh for five years
The total rental value of properties –whether in existing or new contracts – cannot be increased for five years within Riyadh’s urban boundary
DECEMBER
ME Consultant Awards
9 December 2025
Ritz Carlton JBR, Dubai, United Arab Emirates
PROPERTY
Majid Al Futtaim unveils Maravelle at Ghaf Woods
The master plan of Ghaf Woods serves as a foundation for Maravelle to create a new standard of sophisticated forest residential experience
INDUSTRY
JCB set to unveil the all-new JCB T65D Telescopic Boom at Access and Handling Confex
Visitors to the Access and Handling event will be among the first to experience the JCB T65D up close in the region
PROPERTY
Nakheel unveils Palm Central Private Residences on Palm Jebel Ali
The master plan aligns with the Dubai 2040 Urban Master Plan and Dubai Economic Agenda D33 and integrates smart design principles, sustainable infrastructure, and walkable public spaces
JANUARY
Construction Golf Day Dubai 21 January 2026
JA The Resort Golf Course, United Arab Emirates
FEBRUARY
Heavy Equipment Connect Forum & Expo 2026
2-4 February 2026
Dhahran Expo, Dammam, Saudi Arabia
FEBRUARY
Big Project Awards 11 February 2026
Dubai, United Arab Emirates
FINANCE
Red Sea Global secures $1.73bn funding for AMAALA
The loan agreement incorporates a blend of conventional and Islamic financing, aligning with RSG’s Green Loan Framework
FEBRUARY
Truck&Fleet Awards 12 February 2026
Dubai, United Arab Emirates
Saif Bin Darwish, one of the UAE’s most established construction and contracting companies, has announced the acquisition of Gulf Precast, the country’s largest manufacturer of precast concrete products.
New Holland has successfully concluded its 2025 Middle East, Africa, and CIS Importers Convention, held in Warsaw last month, uniting importer partners from across the region to celebrate collective achievements and chart the next phase of agricultural innovation.
Under the theme “Empower the Legacy”, the four-day convention provided a platform for open dialogue and collaboration, reinforcing New Holland’s commitment to its regional partners. The event featured plenary sessions, workshops on Parts & Services, Financial Services, and Legal Best Practices, all designed to strengthen support for both importers and farmers across the MEA and CIS markets.
Al Marwan Machinery has announced its strategic expansion into Saudi Arabia through an exclusive dealership agreement with Sinoboom, one of the world’s leading manufacturers of aerial work platforms (AWPs) as well as a full range of lifting equipment.
The agreement designates Al Marwan Machinery as the authorised Sinoboom dealer in the Kingdom of Saudi Arabia, adding to its existing markets in the UAE and Oman, and reinforcing the company’s leadership in providing reliable, high-performance access and lifting solutions across the Middle East.
“Extending our Sinoboom dealership to Saudi Arabia represents a natural evolution of our regional commitment,” said a spokesperson from Al Marwan Machinery.
“We are ensuring that contractors and industrial clients have direct access to
world-class manlifts, genuine spare parts, and dependable after-sales service.”
The expansion in Saudi Arabia aligns with Al Marwan’s mission to deliver safe, efficient, and innovative vertical access equipment to markets experiencing accelerated development under Saudi Vision 2030.
With major infrastructure, energy, and construction projects driving unprecedented demand for aerial platforms, the partnership is poised to play a crucial role in meeting the Kingdom’s modern safety and efficiency requirements.
Through this strategic step, Al Marwan now provides Sinoboom’s full line of aerial equipment to customers throughout Saudi Arabia, enhancing productivity across sectors including construction, logistics, industrial maintenance, and energy operations.
The acquisition marks a major strategic milestone for Saif Bin Darwish as it expands its footprint across the construction value chain. By integrating Gulf Precast’s advanced manufacturing capabilities with its own deep expertise in large-scale infrastructure projects, the company is positioning itself to deliver end-toend construction solutions of greater efficiency, precision, and scale.
Delegates also visited New Holland’s Combine Harvester plant in Płock, one of the brand’s key European manufacturing hubs, where they witnessed the company’s advanced production systems and deep expertise in harvesting technologies.
“The MEA Importers Convention is a unique opportunity to reinforce our strong partnership with our importers,” said Vincent De Lassagne, Vice President MEA, CIS, Caucasus & Pakistan. “Together with our partners, we honour our legacy while empowering future growth and innovation for farmers across the region.”
“Empower the Legacy” represents more than a theme — it embodies New Holland’s identity, its enduring partnerships, and its forwardlooking strategy. The Warsaw event celebrated a legacy of trust, innovation, and collaboration, while reaffirming the brand’s leadership in regional agricultural markets.
As New Holland looks to the future, it says it is focused on expanding its reach, empowering its partners, and supporting farmers.
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-AL GARHOUD, DUBAI
Professional maintenance services that minimize downtime and maximize efficiency.
Authentic, high-performance components supplied on time to keep your equipment running.
EQUIPMENT TRADING KRANK ENTERS GCC AFTER AGREEING DEAL WITH DAYIM EQUIPMENT
Raimondi Middle East has placed Ahmad Shakkour into the role of Branch Manager for the Kingdom of Saudi Arabia. With Saudi Arabia continuing to drive large-scale infrastructure and urban developments, Raimondi aims to flesh out its locally-situated team numbers, said the firm in a statement.
Raimondi currently counts more than 100 cranes deployed across the country and looks to enhance customer support and bolster onsite relationships with
its growing team. Shakkour’s task will be to streamline the operation and coordination with clients on the ground.
“Saudi Arabia represents a cornerstone of our regional operations,” said Wael Hasan, General Manager of Raimondi Middle East. “The appointment of Ahmad Shakkour reflects our focus on being closer to our clients and partners, ensuring faster response times, and delivering the highest level of service and technical
expertise directly on-ground.”
Based in Riyadh and operating from Raimondi’s newly established offices, Mr. Shakkour boasts over two decades of experience in the tower crane industry, bringing extensive technical and managerial expertise to his new position.
Reporting to the General Manager of Raimondi Middle East, Shakkour will be focusing on strengthening Raimondi’s footprint in Saudi Arabia through a customer-first approach built on transparency, responsiveness, teamwork, and technical excellence.
Shakkour’s priorities include developing a fully operational local branch, enhancing the after-sales service, and forging long-term partnerships with local contractors and developers.
“Raimondi has a strong reputation for engineering excellence and reliability,” said Shakkour, adding that he looks forward to building on its legacy.
Global heavy equipment trading technology specialist Krank has officially entered the GCC market through a landmark partnership with Dayim, one of Saudi Arabia’s leading equipment trading and services companies. The collaboration has already delivered tangible results — including the successful launch of the Dayim Marketplace in under a month.
The new platform, launched in August 2025, is designed to give Dayim full control over its used equipment sales, combining global reach with highly targeted marketing capabilities. With Krank’s technology, Dayim can now list equipment worldwide, restrict visibility to GCC buyers, or create private offers for specific customers — all at the click of a button.
This seller-led model replaces broker-dependent processes with a transparent and flexible digital system that enables Dayim to manage resale cycles more efficiently.
Rapid Access, the Middle East’s leading provider of powered access solutions and a Loxam company, has launched a dedicated IPAF Training Centre in Saudi Arabia. “Our customers in Saudi Arabia have been increasingly focused on upskilling their teams and improving jobsite safety. This new training centre is our answer to that need,” said Ahmad Othman, Country Manager – Saudi Arabia, Rapid Access.
Swiss Pro Foundations has won the contract for executing the piling and enabling works for the landmark Seamont Autograph Collection Residences in Abu Dhabi.
This is the first formal appointment made by Royal Development Holding, a real estate development firm and subsidiary of Emirates Stallions Group, and its joint venture partner, SAAS Properties, a luxury real estate developer.
This appointment ramps up the waterfront development located on the Al Reem Island. The scope of work includes shoring installation, deep excavation, and piling critical activities that will support the vertical construction of one of the most anticipated residential projects in the UAE capital. Mobilisation commenced on October 6, 2025, and completion is expected by April 2026.
Tariq Nazzal, General Manager of Royal Harbour the joint venture established by Royal Development Holding and SAAS Properties, said, “The Seamont development is a testament to our unwavering commitment to architectural integrity, engineering excellence, and timely delivery.”
Swiss Pro Foundations describes itself as a “pioneering leader in
SINOTRUK’s heavy truck exports reached 111,000 units, a jump of 24.5%, between January–September this year.
The news was shared at SINOTRUK’s Global Partner Conference held earlier this month in Qingdao, China. The event welcomed 620 partners from 97 countries and regions to discuss cooperation and chart the course for future growth.
SINOTRUK’s impressive heavy duty segment results helped
take total vehicle sales to 335,000 units, up 22.8% year-on-year. Emerging business lines also delivered robust growth, with significant increases in new energy vehicle sales, light truck exports, mining trucks, and aftermarket parts revenue. Traditional and emerging segments moved forward in tandem.
On service support, SINOTRUK has built an international network of over 700 service and parts outlets and more than 40 training centers, delivering professional and efficient support to customers worldwide.
During the Conference, Chairman Liu Zhengtao pledged to work closely with global partners to deliver superior products, attentive service, and cutting-edge technologies.
geotechnical engineering and foundations construction. They specialize in deep-foundations works: piling, enabling & shoring, deep excavations and other sub-structure works for major construction projects.
“The appointment of Swiss Pro Foundations reflects our strategic approach to execution, where each partner is selected not
merely for technical capability, but for a shared vision of quality, reliability, and distinction. At Royal Development Holding & SAAS Properties, our projects are not just built they are curated to embody the principles of enduring design, meticulous craftsmanship, and elevated living.” he added.
Following the sell-out of Phase One, Royal Development Holding and SAAS Properties have unveiled Phase Two, offering a limited collection of 216 designed residences. This release includes a mix of one to three bedroom apartments and three to four bedroom duplexes, each conceived to capture the essence of the Seamont lifestyle.The development will comprise 497 residential units, including four bedroom townhouses and penthouses, each offering views of the Arabian Gulf and Saadiyat Island’s skyline.
WakeCap has acquired Trackfy, a workforce safety and operational solution for industrial companies.
The acquisition reflects WakeCap’s commitment to expanding its global reach, diversifying its product capabilities, and strengthening customer relationships across the construction and industrial lifecycle. It combines WakeCap’s expertise with Trackfy’s strength, enhancing the management of construction projects, said the firm.
The acquisition of Trackfy comes at a time when global infrastructure investment is experiencing significant growth, with the Kingdom of Saudi Arabia alone commiting to nearly US $1 trillion in construction and urban infrastructure development.
The acquisition of Trackfy enables WakeCap to provide continuous support to
clients even after construction is complete. By integrating operations and maintenance capabilities, WakeCap can remain involved in projects from the construction phase through to daily industrial operations, offering a unified and connected solution across the entire lifecycle of a facility.
“Trackfy puts workers first, make jobsites safer, and bring clarity to the world’s most complex construction projects,” said Dr. Hassan Albalawi, Co-Founder and CEO of WakeCap.
The three Rabobank logos had been a permanent fixture on the 185m Euromast observation tower at Rotterdam’s Het Park since 2009. However, since the advertisement contract between the bank and Euromast expired this year, the 8m-tall logo signage had to be removed from a height of 174m. Mammoet was tasked with this challenge by Licht en Reclame Consultants, and used its Tadano CC 38.650-1 lattice boom crawler crane to take care of the job.
“There were two main reasons why we decided on the CC 38.650-1 for this unusual job: First, it would make the required height a breeze to handle. Second, the crane’s compact design meant that it would be able
to manoeuvre despite cramped conditions at the site,” explains Mammoet Nederland Project Manager Stefan Plugge.
To transport from its Schiedam branch, the team required a total of 38 transports. The crane’s main boom sections and jib sections were transported separately, due to space restrictions on site. This meant that the assist crane had to be unusually placed in front of the CC 38.650-1 crawler crane instead of next to it.
The tight space conditions and equally tight schedule, required meticulously planned logistics. The work site had zero space for putting down any crane components, meaning that everything had to be delivered just in time – something that would normally be a big
challenge, but not for the crane experts at Mammoet. In fact, their extensive experience also meant that the team’s five assembly technicians were able to set up the crane in a mere four days, although with a single exception: the boom, which had to wait until the fifth day due to strong winds. To handle this last step, the CC 38.650-1 was set up with an SWSL 96-96 configuration with 250t of counterweight. For the lifts, the crane was able to forego the use of its superlift system, using 215t of counterweight, since the logo signs “only” weighed 1.8t each.
The relative light weight did not mean that the lifts were straightforward. Obstacles at the site – a tree and a lamppost – restricted the available slewing radius: “There
was simply no position that would allow us to swivel from where we picked up the loads to the place where we set them down at a radius of 45m. We had to continuously switch back and forth,” said Supervisor PM Lex Bosman.
With perfect human–machine interplay, the team was able to safely remove all three Rabobank logo signs within the available timeframe of 6:00 AM to 10:00 AM. With the job completed to the full satisfaction of everyone involved over four day, it is also worth noting that the prominent spots that the Rabobank logo signs are still available – if signage from a new advertising partner needs to be installed in the future, everyone in Rotterdam now knows the perfect company for the job.
TESMEC
RING
n the evolving landscape of infrastructure development across the Middle East, few projects stand as boldly ambitious as the Riyadh City Southern Ring Water Transmission System. Designed to support the Kingdom of Saudi Arabia’s growing demand for sustainable and reliable water supply, the project demonstrates not only engineering prowess but also a strong commitment to innovation and efficiency.
A key contributor to this success has been Tesmec Saudi, whose advanced solutions and service-oriented approach have helped redefine what’s possible in large-scale water infrastructure.
A critical scope for national water delivery
The Riyadh City Southern Ring Water Transmission System involves the construction of vital water transmission facilities across the southern perimeter of Riyadh. This includes five strategic water tanks with a storage capacity of 170,000 cubic meters each and seven operational tanks, each holding 100,000 cubic meters.
Additionally, the project includes three highcapacity pump stations, truck-filling stations, and critical electrical infrastructure such as high-voltage substations integrated into the Saudi Electricity Company (SEC) network. These pump stations will play a central role in transporting water to areas such as Al-Qiddiya through carefully engineered
pipeline tie-ins. The pump stations and tie-in facilities demanded a high degree of excavation efficiency and accuracy, a challenge Tesmec Saudi was uniquely equipped to meet.
Tesmec’s role across all three packages
The project was divided into three distinct packages, each tied to a different water treatment plant. Tesmec Saudi was contracted by a main international contractor to perform excavation activities across all three.
To meet this need, the company supplied two of its powerful 1475XL Rock Hawg Surface Miners, backed by a full operation and maintenance contract. More than just a machine rental, Tesmec’s
scope of work included a site supervisor per package, one skilled operator per machine, and a dedicated preventive maintenance vehicle for each unit. This ensured high uptime, safe operations, and rapid response to site needs throughout the roughly oneyear project duration.
Machine deployment was carefully planned. Initially, one Rock Hawg was used in the first package and the other in the second. Once excavation in Package 1 was completed, the machine was transferred to Package 3. When Package 2 wrapped up, the second unit also moved to Package 3, ensuring optimal use of resources and maintaining continuous progress across the site.
From traditional excavators to surface miners: a strategic shift
The contractor began the excavation phase with a fleet of conventional excavators. However, as the challenges of productivity, efficiency, and site management became more evident, the decision was made to switch to Tesmec’s advanced surface miners. This shift proved transformative.
Tesmec’s Rock Hawgs went on to excavate approximately 1.6 million cubic meters of pre-crushed limestone over the course of the project. With average production rates from 250 to 280 cubic meters per hour per unit and machine availability consistently above 90 percent, the machines outperformed expectations. The result was faster progress, improved cost control, and a simpler, safer worksite.
One of the most notable advantages of Tesmec’s technology was its ability to maintain high performance across the entire project. The abrasive and fractured limestone in the area posed a significant challenge for conventional equipment, but the 1475XL
Tesmec’s
have proven far
the
Rock Hawgs consistently delivered high output with minimal interruption. This level of reliability was especially critical in areas requiring excavation precision and careful preparation for mechanical and civil integration, such as the pump station foundations and tie-in areas.
Sustainability was also a driving factor behind Tesmec’s approach. In full alignment with Saudi Arabia’s Vision 2030 goals, Tesmec’s surface miners enabled 100 percent of excavated material to be reused for backfilling. This eliminated waste transport and disposal, lowered the carbon footprint of
the excavation process, and contributed to both economic and environmental targets. In addition to reducing physical waste, the use of fewer machines on-site meant reduced fuel consumption, a smaller crew, and simplified logistics, all of which contributed to a safer, cleaner, and more efficient operation.
Another standout feature of Tesmec’s contribution was its integration of digital systems for operational traceability. Realtime monitoring and georeferenced data gave site managers the tools they needed to oversee progress accurately and make data-informed decisions. This level of transparency improved coordination between workstreams, minimized delays, and ensured the excavation phase aligned precisely with construction timelines.
Through its work on the Riyadh City Southern Ring Water Transmission System, Tesmec Saudi has reaffirmed its role not just as a supplier, but as a strategic partner capable of delivering complete excavation solutions. By combining high-performance machinery with expert personnel, robust maintenance support, and intelligent data systems, Tesmec is helping reshape the future of infrastructure delivery in the region, one project at a time.
“Our priority will always be to continue providing customer satisfaction through our traditional lifting and access solutions”
Johnson Arabia’s expansion across the UAE and into Saudi Arabia demonstrates how deep customer understanding and market research drives its investment decisions, including a careful curation of hybrid technology on its path toward a more sustainable future. For over a quarter of a century, it has been one of the Gulf’s most trusted names in lifting and access solutions. Every crane, telehandler, and aerial work platform in Johnson Arabia’s fleet reflect a simple but powerful strategy: listen to customers, learn from data, and invest with purpose. This is a success story built on anticipating not chasing trends.
“We regularly evaluate new technologies and product applications that we believe can benefit our customers or introduce safer, more efficient work practices,” explains Martin Kirby, Managing Director of Johnson Arabia. “We consult with our customers before investing and monitor market demand after a product is introduced. Combining that with our ongoing account management and tracking of industry trends ensures that the products and services we launch find customers and add value.”
That approach has underpinned Johnson Arabia’s latest wave of fleet growth; including new cranes, spider cranes, and
telehandlers in Dubai, and the introduction of hybrid scissor lifts and booms in Saudi Arabia. Together, these investments reflect both immediate demand and a clear longterm vision: to serve customers better while helping them align with the sustainability goals being advanced across the region.
This approach is built on constant information flow between its teams, customers, and the market. Rather than relying solely on macroeconomic forecasts, decisions are guided by data generated internally from its fleet and directly from the field, says Mohammad Fareed Naser, Executive Manager for UAE and Oman: “Our market insights come from both internal and external sources. Our account managers ensure we align with our customer objectives and expectations. Their information feeds not just into our forecasting but into our broader strategy. It maintains our position as a critical partner.”
To complement the local insight, Johnson Arabia also applies what Martin Kirby describes as “filters and algorithms” to global and regional market intelligence. “At a macro level,” he says, “we utilise market intelligence sources and apply various filters to identify areas where we expect investment, and to get an idea of product mix and volumes. Combining these sources with knowledge of our own fleet demand profile allows us to more accurately identify investment requirements.”
The result is a strategic investment model that responds not only to where demand is, but where it’s heading. It’s this forwardlooking discipline that led to the company expanding its fleet of telehandlers and spider cranes; products that have proven especially versatile across both construction and industrial applications.
Johnson Arabia sees a shared opportunity in the UAE and Saudi Arabia, one that is shaped by similar client profiles and project demands.
“At a high level, there is not much difference between the markets,” says Joe Keely, Executive Manager of the Access Work Platform (AWP) Department. “The customer profile and projects we support are very similar, and we provide the same broad service in Saudi Arabia that we are known for in the UAE.”
That said, Keely acknowledges that some of Johnson Arabia’s most advanced solutions are still being introduced to the Kingdom. “There are some products unique to Johnson Arabia that the Saudi market has not yet experienced,” he explains. “It will take time to market and launch them, but we anticipate that within a couple of years, our customers in Saudi Arabia will also benefit from a wide range of product and service applications that they have either been unaware of or unable to source from existing rental suppliers.”
The company’s entry has been both bold and deliberate by leveraging proven strengths and introducing new concepts at the right pace. By investing in hybrid scissor lifts for its Saudi operations, for instance, Johnson Arabia is offering a new level of efficiency in the market and alignment with the Kingdom’s national vision to reduce emissions and foster sustainable construction practices.
The addition of telehandlers to Johnson Arabia’s Dubai operations, meanwhile, is another calculated move to fill what the team
describes as a “capability gap” in the market.
“Demand for telehandlers has always been high,” says Mohammad Fareed Naser. “They’re a ubiquitous sight across construction sites in the UAE and Saudi Arabia. But the gap we identified was that there were no companies with the breadth of knowledge and capability of Johnson Arabia that provide this service.”
Keely elaborates that telehandlers fit naturally into the company’s existing expertise. “We have long-standing experience in operating products through our cranes division, and telehandlers fit perfectly into this wheelhouse. They offer us a first-on, last-off product that complements our other lifting and access services.”
That same logic applies to spider cranes. These are compact, agile machines that can reach difficult spaces where larger cranes cannot. “We saw a clear rise in utilisation of our Spierings and spider cranes,” Kirby
says. “That’s why we expanded our fleet. More than client feedback alone, it was the data on how often and how effectively they were being used that guided the decision.”
By pairing customer consultation with utilisation analytics, Johnson Arabia ensures that every purchase has a business case rooted in real-world performance. Saudi Arabia’s ambitious giga-projects — spanning NEOM, Qiddiya, and the Red Sea developments — have created an environment where scale and adaptability are paramount. For Johnson Arabia, the key has been to enter with a strategy that combines long-term positioning with short-term responsiveness.
“We always prioritise a long-term strategic focus, which, when aligned with our forecasted market developments, can typically meet short-term customer demands,” Keely says. “We have a core fleet focus that meets most of what we expect our customers to demand, with alternative, differentiated products to support it.”
For Keely, the ability to “operate a fluid fleet” across borders enables Johnson Arabia to respond dynamically: “We can reassign fleet and operations as market demand dictates. That’s a major advantage of scale and experience.”
One of Johnson Arabia’s most distinctive strengths today lies in its early and consistent commitment to hybrid and electric equipment. The company began investing in these technologies as part of a structured Environmental, Social and Governance (ESG) strategy launched in 2021, well before hybrid lifts became a regular fixture on site.
“Our strategy remains what it has always been: to offer an industry-leading solution that allows our customers to succeed”
“We are the largest operator of hybrid and fully electric equipment in the region,” Martin Kirby says. “In step with regional governments, NGOs, and companies, we identified a range of UN Sustainable Development Goals that Johnson Arabia could help achieve and invested in products, services, and technologies that would enable our customers to achieve theirs.”
This ‘Rental Right’ strategy has been both principled and pragmatic. By offering hybrid alternatives, Johnson Arabia not only supports environmental goals but also improves operational economics for customers.
“Hybrid machines offer performance similar to, and sometimes exceeding, that of traditional diesel engines,” notes Joe Keely. “They also provide advantages in terms of running costs, as total fuel consumption is lower due to more efficient engines, supported by battery power for intensive use, reduced idling, and the option for fullelectric operation.”
These dual-power units are ideal for mixed indoor–outdoor job sites. “The product can remain on site for longer,” he says. “It can progress from working outdoors on hybrid power to working indoors on electric power, reducing transport costs and site disruption.”
Johnson Arabia’s hybrid equipment is helping clients actively reduce their Scope 1 and Scope 3 emissions, a distinction that Keely highlights as increasingly important for contractors bidding on government-led
projects: “In simple terms, hybrid products help reduce customer Scope 1 emissions through more efficient engine technology and solutions to minimise engine running time. They also help reduce Scope 3 emissions by being better engineered to deliver transport efficiencies and lower embodied carbon, thereby reducing the total impact of rental operations.”
While much of Johnson Arabia’s reputation in the market stems from its customer service, its influence also extends back into the supply chain. As one of the first regional adopters of hybrid and electric platforms, it is providing valuable feedback to manufacturers developing the next generation of products for the region.
Beyond the equipment, the company’s sustainability strategy also includes internal programmes centred around people, community, and workplace wellbeing; ensuring that the same principles of responsible operation extend across its entire business.
Whatever the technology being utilised on-site, speed, reliability, and accessibility remain cornerstones of the Johnson Arabia brand promise: “By consistently responding quickly to client needs, whether that means dispatching cranes on short notice, providing emergency lifting support, or adjusting schedules to meet shifting project timelines, Johnson Arabia reinforces its image as a dependable partner,” says Martin Kirby.
That responsiveness is formalised in a
24-hour hotline (052-LIFTING (052 543 8464) which provides immediate access to operational support. “It’s not just a phone line,” adds Mohammad Fareed Naser. “It’s a reflection of how closely we stay connected to our customers.”
Ultimately. Johnson Arabia’s leadership team sees a market that will continue to evolve in three key directions: sustainability, digitalisation, and customer partnership.
“Our priority will always be to continue providing customer satisfaction through our traditional lifting and access solutions,” says Martin Kirby. “As the market matures and innovates, so does Johnson Arabia. Sustainability and digitisation are becoming increasingly important as we seek to deliver more efficient, safer, and more costeffective solutions.”
He adds that this ensures that Johnson Arabia and its customers remain competitive. “We invest in equipment that reduces our customers’ operating costs, helping them win work themselves. Our strategy remains what it has always been: to offer an industry-leading solution that allows our customers to succeed.”
And that strategy will soon take another leap forward. When asked about future fleet plans, Joe Keely concludes: “There’s a raft of investments aligned with our Rental Right philosophy that you’ll see in the coming months and years.”
As Saudi Arabia’s construction and industrial sectors accelerate towards smarter, more sustainable operations, Dingli’s hybrid-ready and electric access platforms are increasingly viewed as the benchmark for efficiency and environmental responsibility.
And now with November’s launch of its new facility in Riyadh, the machines are primed to shape the future of safe working at height across the country for years to come. For a start, the new site provides direct access to Dingli’s comprehensive range of aerial platforms, backed by expert technical support and a reliable after-sales network — ensuring safe, efficient, and dependable solutions for projects of every scale.
The new Riyadh facility is purpose-built to deliver a full spectrum of services with a fully equipped service and maintenance hub staffed by technicians trained to Dingli’s global standards,
as well as a dedicated parts and logistics centre to ensure rapid response times and consistent supply chain reliability across the Kingdom. Although its range has successfully been sold into the market prior to the Riyadh opening, Dingli is now able to provide rapid support and parts across the Kingdom for a huge product portfolio which spans electric, hybrid, and diesel platforms — each designed to meet the stringent demands of construction, oil and gas, industrial, and infrastructure projects.
“Saudi Arabia is at the centre of the region’s ambitious development drive, with megaprojects and Vision 2030 fuelling demand for advanced equipment,” said Peter Ellis, General Manager, Dingli Middle East Trading. “Opening a dedicated facility allows us to bring our worldclass technology and expertise even closer to customers, helping them to deliver projects that are safer, faster and smarter.”
Founded in 1997, Zhejiang Dingli Machinery Co., Ltd. set out with a simple but ambitious goal: to engineer access equipment that redefines
safety, reliability, and performance for modern worksites. From those early beginnings in China’s industrial heartland, Dingli has grown into a global innovator in aerial work platforms, recognised for its relentless investment in research, technology, and intelligent manufacturing, such as automation, robotics, and digital quality control.
Each scissor lift, boom lift, vertical mast lift, or articulated platform is designed to meet the exacting standards of construction, industrial, and maintenance environments around the world. Dingli’s investment in sustainable technology also meets the needs of a region moving towards cleaner and more efficient work-at-height solutions.
Dingli Middle East Trading, its local subsidiary established in 2021, has grown rapidly, mirroring the Gulf’s surge in large-scale development and infrastructure projects. With a philosophy centred on local support, technical training, and aftersales service, the Riyadh opening is Dingli’s latest move to ensure customers benefit from advanced equipment and expertise tailored to the region’s demanding climate and operational conditions.
The Access and Handling Confex 2025, organised by Construction Machinery Middle East magazine, concluded on a high note last month at Lapita Resorts, Dubai, marking its most successful edition to date.
Bringing together the Middle East’s leading manufacturers, rental companies, contractors, and technology providers, the event drew record participation with 16 exhibiting brands and 20 machines on display, alongside a packed conference programme that explored the latest trends in access, lifting, and materialhandling technology.
Building on its heritage as the former Access and Handling Summit, this year’s Confex reaffirmed its position as the region’s largest dedicated event for the sector. The exhibition display area buzzed with activity as attendees experienced live demonstrations from global and regional leaders, including JCB, Sinoboom, Dingli, CMC, and LiuGong, among others.
JLG, a global leader in access equipment, delivered the first showcase, bringing some of their most innovative machines to life in the Live Demonstration area.
From hybrid and electric platforms to advanced telematics and AI-assisted safety systems, exhibitors showcased a new generation of equipment designed to improve site efficiency and sustainability. Live
demonstrations gave attendees a first-hand look at machine performance and smart control features reshaping modern fleet management.
JCB unveiled its newest 22 meter telescopic boom lift access platform, the latest addition to its expanding Access range in the Middle East, a key region for JCB’s global growth plans.
Built to reach higher and work smarter, the dieselpowered JCB T65D telescopic boom lift has been engineered to perform in the toughest job site conditions — from construction and maintenance to industrial operations. Combining power and precision, it delivers maximum uptime, minimal maintenance, and unrivalled operator confidence.
“The JCB T65D sets a new benchmark for performance, safety and efficiency, all within a
familiar, operator-friendly package,” said Dan Jenner, JCB’s Middle East access sales manager. “It represents JCB’s ongoing commitment to providing access solutions that meet the realworld needs of regional contractors.”
Beyond the exhibition, the conference programme gave delegates practical insight and thought leadership for an industry undergoing rapid change. Industry experts, manufacturers, and rental executives discussed automation, digital transformation, and data-driven fleet optimisation, themes that are increasingly influencing procurement and investment decisions across the Gulf’s access and handling markets.
The event also served as an opportunity to hand the event’s Inaugural Industry Recognition Award to Dayim Equipment Rental’s Shaikha Ben Mahfoudh. As Head of Training at the rental powerhouse in Saudi Arabia, the IPAF Instructor of the Year has transformed the company’s training division into one of the most respected in the region — earning international recognition as an IAPA 2023 award-winning facility.
“The Access and Handling event continues to grow each year. We were asked by the industry to expand the exhibition and showcase the very best in access and lifting equipment across the region. We are so pleased that we saw so many industry endusers and equipment buyers join us throughout the whole day,” said Stephen White, Head of Capital Assests and Mobility at CPI Trade Media.
“This year’s turnout and social media engagement have been exceptional and a clear sign that the market has an appetite for innovation, technology, and collaboration.”
Feedback from exhibitors and delegates highlighted the event’s growing importance as a platform for networking and knowledge exchange.
As Arfat Ahmed from Sinoboom noted, the event was a “great great event” and a perfect chance to “display our machines, the key players, the telematics and everything involved in our machinery.”
Mohamed Shabeer from LiuGong noted that “”the event is a big platform to launch any product and has been highly successful for showcasing and presenting their products to the local market.”
Social media engagement from brands and visitors mirrored that sentiment. Highlights from the show floor, shared via CMME ’s LinkedIn
coverage, featured machine demonstrations, new launches, and interviews with key partners, drawing hundreds of reactions and comments from across the region’s equipment community.
Following the success of the 2025 edition, CMME has confirmed plans to expand the Access and Handling Confex experience further in November 2026, introducing new demonstration zones and broader coverage of warehouse automation, oil and gas, and equipment rental innovation.
ACCESS TO AN INDUSTRY FULL LIST OF EXHIBITORS
∞ Al-Shirawi Enterprises (Manitou & Hyundai)
∞ CMC
∞ Dingli
∞ Eternity
∞ German Gulf (EP Equipment)
∞ JCB
∞ JLG
∞ LiuGong
∞ M24
∞ Mtandt
∞ Oasis
∞ SANYU
∞ Sinoboom
∞ Spider Plus
∞ Trackunit
AVAILABLE CAPACITIES: 18 | 23 | 32 | 36 | 48 CBM
TRANSPARENT SPECS AND PROVEN DURABILITY
BUILT FOR THE HEAVIEST LOADS, WITH NO RECONFIGURATIONS
ENGINEERED FOR UPTIME: FEWER BREAKDOWNS, FEWER DELAYS
nazindustries.ae
info@nazindustries.ae sales@nazindustries.ae +971 48107777
77th Street, DIP 2, Dubai, UAE
WHY IT IS IMPORTANT?
CATERPILLAR HAS REENGINEERED THE C32B FROM THE GROUND UP WITH A FOCUS ON DURABILITY, PERFORMANCE, AND REDUCED MAINTENANCE.
Caterpillar has unveiled its new Cat C32B diesel engine which it claims delivers best-in-class power density, enhanced durability, and greater reliability for large off-highway equipment across construction, mining, and industrial sectors.
Building on the proven success of the original C32 platform, the 32.1l, 12-cylinder C32B introduces extensive design upgrades that extend time between rebuilds while offering higher performance across a broad range of heavy-duty applications.
Designed for versatility, the engine powers large loaders, cranes, dredgers, trenchers, pumps, compressors, and drilling rigs, among many other industrial applications.
THE SJ5545 E’S SCISSOR STACK INCREASES RIGIDITY AND IMPROVES OPERATOR COMFORT WHEN WORKING AT HEIGHT.
Linamar Corporation’s Skyjack division has expanded its E-Drive range with the launch of the new SJ5545 E, the manufacturer’s highest working height slab scissor to date. Designed for both indoor and outdoor use, the new model combines exceptional performance with sustainable operation, providing a zeroemission, low-maintenance solution for rental fleets and end users alike.
With a working height of 51 ft (15.54 m) and a platform capacity of 770 lbs (394 kg), the SJ5545 E offers responsive, fully proportional control and superior manoeuvrability. Its adaptive, variablespeed brushless electric drive system delivers outstanding duty cycles, smooth transition from high to low speed on inclines, and gradeability up to 25%.
“Skyjack machines are known for reliability, durability, and serviceability,”
said Charlie Patterson, President of Skyjack. “Our new slab scissor provides a simple, quality, and environmentally friendly choice for rental at our highest working height. We are thrilled to see our simply electric E-Drive scissor line continue to grow.”
Built with fully welded cross-bracing, the SJ5545 E’s scissor stack increases rigidity and improves operator comfort when working at height. The unit is drivable at full height and offers a twoperson wind rating at 22 ft (6.7 m) for enhanced performance on-site.
The model’s maximised platform width provides one of the largest working areas in its class, featuring multiple lanyard points, a manually operated 3 ft (0.90 m) roll-out extension deck, and a modular rail system that folds down for easy transport.
“Skyjack’s innovative machines are designed to maximise uptime,” explained Corey Connolly, Head of Product Management at Skyjack. “There is now no need for plug-in calibration, and shared components across our slab scissor range make maintenance fast and simple.”
SPECIFICATIONS
SKYJACK SJ5545 E
Working Height: 15.54m
Platform Height: Approx. 13.54m
Platform Capacity: 394 kg
Platform Size: Extra-wide with 0.90m RO extension
Wind Rating (2-person): Up to 6.7m
UNVEILED AT ACCESS AND HANDLING CONFEX, JCB’S LATEST BOOM LIFT PROMISES GREATER REACH, RUGGED RELIABILITY, AND SMARTER PERFORMANCE.
JCB used the 2025 edition of the Access and Handling Confex, held at Dubai Parks and Resorts’ Lapita Resort, to officially unveil its newest 22-metre telescopic boom lift — the JCB T65D — to the Middle East market. The event provided a strategic platform to introduce the lift to contractors and fleet owners across the region, where JCB is rapidly expanding its access portfolio. Built to reach higher and work smarter, the diesel-powered JCB T65D telescopic boom lift has been engineered to perform in the toughest job site conditions, from construction and maintenance to industrial operations. Combining power and precision, it delivers maximum uptime, minimal maintenance, and unrivalled operator confidence.
“The JCB T65D sets a new benchmark for performance, safety and efficiency, all within a familiar, operator-friendly package,” said Dan Jenner, JCB’s Middle East access sales manager. “It represents JCB’s ongoing commitment to providing access solutions that meet the realworld needs of regional contractors.”
The T65D is engineered with fatiguefree joystick ergonomics, an oscillating starting angle, and intuitive controls for fast and efficient operation throughout the day. In addition to enhanced lift capacity and outreach, the machine comes with advanced operator safety features, including a secondary guarding system that protects against crush hazards, reinforcing JCB’s safety-first philosophy.
The machine features a platform height of 19.9 metres and a horizontal reach of 17.2 metres, with a maximum platform capacity of 450 kilograms. Powered by a JCB diesel engine, the T65D offers two defined work zones and an 8-foot (2.4-metre) platform. Weighing 12,500 kilograms, it comes
equipped with four-wheel drive as standard and includes enhanced safety systems, such as a secondary guarding feature that protects operators from crush hazards. The boom lift is also designed for greater productivity, incorporating intuitive controls, an oscillating starting angle, and ergonomic joysticks for smooth, fatigue-free operation.
With its tough exterior, user-friendly operation, and next-generation safety systems, the JCB T65D is set to become a go-to choice for contractors looking to “reach higher and work smarter” in the Middle East.
SPECIFICATIONS
JCB T65D
Platform Height: 19.9m
Horizontal Reach: 17.2m
Max Platform Capacity: 450 kg
Powertrain: JCB diesel engine
Machine Weight: 12,500 kg
Platform Size: 8 ft
CHECK FOR LEAKS
Inspect hoses, fittings, and seals regularly. Even small leaks can reduce system pressure.
KEEP FLUIDS CLEAN
Contaminated fluid causes wear—always filter and change at scheduled intervals.
MONITOR TEMPERATURES
Overheating damages seals and fluid. Stay within manufacturer-recommended ranges.
02 BLEED THE SYSTEM Remove trapped air to prevent erratic behaviour or pressure loss.
LISTEN FOR UNUSUAL SOUNDS
Squealing, knocking, or whining could indicate air in the system or failing components.
WATCH THE RESPONSE TIME
Sluggish movement may mean clogged filters or failing pumps.
Look for scratches, pitting, or rust—these can damage seals and cause leaks.
CHECK
Incorrect relief valve settings can damage the system or reduce performance.
REVIEW
Tesmec has been producing trenchers for 70 years, with three factories located in Italy, France and Texas. Over the last 20 years, Tesmec has focused on innovation and technology. Saudi Tesmec is our local branch, supporting the pipeline industry.
Tesmec 1875XL EVO Chainsaw only solution on the market trench widths up to 213 cm Featuring an impressive 950-hp is engineered to conquer challenges, making it ideal installations in hard and
Chainsaw Trencher stands as the market capable of achieving cm and depths up to 732 cm. 950-hp engine, this machine conquer the toughest excavation for large-diameter pipeline abrasive rock conditions.
As Deputy Director –After Sales at Al Shirawi, Santhosh Varghese plays a central role in ensuring the group’s reputation for reliability extends long after the sale. Overseeing the aftersales divisions of Al Shirawi Enterprises, Al Shirawi Machinery, and Al Shirawi Trading, he is responsible for transforming service operations into a benchmark for excellence: minimising equipment downtime, maximising customer uptime, and creating long-term partnerships that define the company’s approach to customer care.
Varghese describes himself as the “architect” of Al Shirawi’s aftersales roadmap, planning two to three years ahead to ensure the division has the right infrastructure, people, and technology in place to meet its goals. “I am responsible for setting the overall strategy for our aftersales division,” he explains. “This means introducing new service offerings, aligning our aftersales goals with the company’s wider objectives, and developing plans for service network expansion. Everything I do centres on delivering excellent service and operational excellence.” That philosophy extends to his day-to-day oversight of operations across the company’s branches, workshops, spare
parts departments, and bodyshop. His focus is on efficiency and accountability, setting KPIs such as turnaround times, first-time fix rates, and parts availability. “Ensuring service quality and customer satisfaction is my top priority,” he adds. “We use customer feedback to drive continuous improvement, and we adhere strictly to ISO 9001:2015, ISO 45001, and ISO 14001 standards.” For Varghese, success is measured through a balanced scorecard that blends customer satisfaction, operational performance, and financial outcomes. “If I see customers rating us highly, quick service completion, and strong repeat business, I consider that the ultimate success,” he says.
At the heart of this approach is a culture built on customer-centricity. “If a customer’s vehicle or equipment is down, I remind our team that every hour it’s down, the customer might be losing revenue or facing stress. So we treat every service case with a sense of urgency and importance,” he explains. “Aftersales is not just about fixing machines; it’s about building relationships and trust.” He insists that this mindset must run through every layer of the organisation: from the receptionist to the technician, with every interaction forming part of the customer’s overall experience. “At Al Shirawi, our philosophy in a nutshell is to treat customers as long-term partners, ensure every touchpoint is positive, and deliver real solutions reliably.”
Al Shirawi’s aftersales network spans the UAE with dedicated service centres, mobile support units, and a state-of-theart bodyshop in Dubai Investment Park; all designed to deliver rapid response and maximum uptime.
Technology and innovation are central to how Al Shirawi is reshaping the aftersales experience. Under Varghese’s leadership, the company has invested heavily in digital systems, telematics, and data analytics to improve responsiveness and reliability. “We’re embracing digital tools both customerfacing and internally,” he says. “The goal is to make our aftersales more proactive, efficient, and convenient. Customers will see easier communication, faster service, and smarter maintenance scheduling: many of the traditional hassles should fade away.” Telematics and IoT-based predictive maintenance are now a major focus. “Most of our modern trucks and machines come with telematics from the manufacturer, or we can retrofit aftermarket telematics,” he explains. “By analysing operational data and repair history, we attempt to identify potential issues before they become breakdowns.”
Al Shirawi has also upgraded its internal Service Management System. Technicians now use tablets to record job data, update statuses, and access repair manuals digitally. Diagnostic software allows for fast fault detection and ECU updates, while CRM data analytics enables a more personalised approach to customer service. “By crunching
Al Shirawi’s Scania workshop in Al Quoz demonstrates how technology and sustainability can work hand in hand. The facility is powered entirely by solar panels and equipped with air conditioning throughout, setting a new benchmark for both sustainability and employee welfare.
“We’ve created an environment where technicians can work comfortably even during the UAE’s hottest months,” says Varghese. “This improves productivity and helps us deliver faster turnaround times for customers.”
The solar power system significantly reduces the workshop’s carbon footprint, aligning with Al Shirawi’s broader sustainability strategy. “It’s a step toward greener operations, showing that performance and environmental responsibility can go together,” he adds.
the data we have, we’re able to offer customised aftersales services,” Varghese notes. “This analytical approach ensures we don’t treat aftersales as just transactional but use information to build relationships and anticipate needs.”
A key part of Al Shirawi’s success lies in its comprehensive maintenance and service agreements, designed to simplify ownership and optimise uptime. Varghese outlines a broad portfolio of options that range from basic maintenance plans to full repair and maintenance packages, extended warranties, and bespoke fleet management contracts. “These maintenance agreements help customers in two major ways: cost control and uptime improvement,” he explains. “By opting for a contract, customers convert variable maintenance costs into fixed ones. They can avoid big, unexpected repair bills because repairs are covered. Some of our customers budget maintenance on a per-hour or per-kilometre basis thanks to these contracts, which makes their financial planning more accurate.” He cites a recent example of a fleet that saw breakdown incidents drop dramatically after moving to a full repair and maintenance contract. “Prior to the contract they might skip or delay services; whereas under contract we ensured every truck was serviced on time and thoroughly inspected,” he says. “Customers who use these see smoother operations, fewer breakdowns, more predictable costs, and longer asset life.”
Varghese’s mantra for breakdown assistance is simple: be available, be fast, and fix it right the first time. Al Shirawi operates a 24/7 emergency hotline and a fleet of fully equipped mobile service units that function as workshops on wheels. “Through well-equipped mobile service vehicles, skilled engineers, and efficient workflows, we ensure our breakdown assistance is as swift and smooth as possible,” he says.
“Time is money for our customers, so our goal is to minimise time lost due to any breakdown.” Inspection programmes also play a crucial role in maintaining reliability.
“Our inspection programmes are a key part of our preventive and predictive maintenance strategies,” he adds. “They catch issues early and feed into maintenance decisions that prevent downtime. Customers report fewer breakdowns, lower long-term costs, better uptime, and extended asset life.”
The past few years have tested every service organisation’s resilience; yet Al Shirawi’s proactive planning helped it weather global supply chain challenges with minimal disruption. “We made a strategic decision to increase our inventory levels for critical
and fast-moving parts,” Varghese recalls. “We worked with our principals to expedite shipping where needed, even if it meant paying extra for air freight for certain back-ordered parts critical to a customer’s machine.” He adds that anticipation, communication, and adaptation were the keys to keeping service levels steady. “Despite global disruptions, our service reliability remained solid because we planned ahead, kept customers informed, and adapted quickly.”
Accident and body repairs are another area where Al Shirawi has built significant capability. The company’s purpose-built bodyshop at Dubai Investment Park is one of the most advanced in the UAE, equipped with the latest Josam chassis alignment systems, versatile welding solutions, and a full-size paint booth large enough to accommodate a road tanker or a full-size bus. “Accident and body repairs for commercial vehicles and equipment require a specialised skill set and facility,” says Varghese. “Our bodyshop is staffed with highly trained technicians, including welders, fabricators, denters, and painters; and we handle both body and mechanical repairs under a single roof. This integrated model minimises downtime and ensures safety, quality, and aesthetics.” The division’s reputation has made Al Shirawi a preferred repairer for major insurance companies in the UAE. “Our team includes estimation experts who manage approvals, paperwork, and claims directly with insurers so the customer doesn’t have to,” Varghese notes. “Many insurers appreciate our quality and reliability, which allows for faster authorisation and turnaround.” Beyond collision work, the facility also handles refurbishments, modifications, and complex rebuilds. “We can shorten or lengthen chassis, convert trucks, or completely refurbish older vehicles to extend their life,” he says. “The investments in equipment and training mean we don’t have to turn away a job for being too complicated.”
Varghese is equally enthusiastic about Al Shirawi’s growing presence in the aviation sector. “We have recently secured a distribution agreement for hydrant dispensers and fuellers from Fluid Transfer International, one of the largest aircraft fuelling equipment manufacturers in the world,” he says. “We are highly specialised in refurbishing hydrant dispensers and bowsers, including rechassising, which gives them a new lease of life.” The aviation service team is composed of experts in hydraulic, pneumatic, electrical, and fuelling systems integration and works to the stringent standards of JIG. “This has enabled Al Shirawi Enterprises to become a global supplier for multinational clients,” he adds.
Looking ahead, Varghese acknowledges that the aftersales sector faces ongoing challenges: from skills shortages to rapid technological change; yet he views them as opportunities to lead. “Al Shirawi addresses these by investing in people, embracing technology, strengthening parts supply strategies, and enhancing customer service,” he says. “Our mindset is to turn challenges into opportunities to improve. The fact that we have sustained operations and growth through challenging times is evidence that our strategies are working.”
He is equally optimistic about the opportunities ahead. “The aftersales market is increasingly about creating comprehensive solutions for customers: maintenance,
“Aftersales is not just about fixing machines; it’s about building relationships and trust”
monitoring, uptime, and lifecycle support,” he says. “We aim to grow by expanding our scope and innovating our services, thereby creating value for customers during the product lifecycle, not just the initial sale.”
Innovation will remain central to that vision. Al Shirawi is already developing telematics-driven predictive maintenance systems that can detect breakdowns before the driver notices, alongside sustainability initiatives such as converting older diesel vehicles to electric in collaboration with Electra Commercial Vehicles. “We are working on setting up a facility to remanufacture engines and transmissions to like-new condition,” Varghese reveals. “This will allow customers to swap a failed unit with a remanufactured one instantly, reducing downtime.”
He believes the future of aftersales in the region will be defined by digitalisation, connectivity, and electrification. “Almost every piece of equipment or vehicle will be connected. Aftersales will shift from reactive repair shops to proactive fleet management partners,” he says. “The push for sustainable transport will mean more electric and hybrid systems entering commercial use. This will dramatically change aftersales: less regular maintenance but more focus on battery health, software updates, and electrical systems.”
for speed, precision, and quality.
With this forward-looking strategy, Santhosh Varghese is ensuring that Al Shirawi remains ahead of the curve: a trusted partner ready to deliver reliability, innovation, and peace of mind for customers in a rapidly changing mobility landscape.
For a company representing some of the world’s leading names in commercial vehicles, equipment, and machinery, ensuring service consistency is not an option — it is a necessity. At Al Shirawi Enterprises, the customer experience is designed to be uniform, reliable, and seamless, no matter which brand or product line a client interacts with. Behind that consistency is a disciplined operational model that harmonises service standards across a diverse portfolio while preserving the technical integrity of each brand.
“We have dedicated service teams to support each brand, and the teams are equipped with the latest tools, specialised training, skills, and experience,” says Santhosh Varghese, Deputy Director – After
Sales at Al Shirawi Enterprises. “We harmonise our operations so that brand differences don’t translate into service quality differences. Whether a customer interacts with our truck team or our forklift team, they encounter a familiar level of professionalism, speed, and care. Consistency is something we actively manage; it doesn’t happen by chance. Each brand might have its own specific requirements, but through standard processes, cross-training, unified management, and a strong customer-first ethos, we make sure the experience remains uniformly excellent.”
This commitment to consistency is matched by a clear philosophy on how premium global brands should be represented in the UAE. “Representing premium brands requires a certain approach to truly do them justice in the local market,” Varghese explains.
“A major differentiator for us is our deep aftersales
commitment. Many companies talk about service, but we invest in it at a level that truly sets us apart. We’ve built an extensive service network, a dedicated training centre, large spare parts inventories, and specialised service programmes; all to uphold the brand’s reputation.”
Al Shirawi’s relationship with each OEM goes far beyond traditional distribution. “We represent the brand almost as if we are an extension of the manufacturer in the region,” he says. “We don’t see ourselves as just dealers; we act as consultants and partners to customers on behalf of the brand. When selling a premium product, we deeply understand its technology and value proposition, and we work closely with customers to tailor solutions — whether that means specifying the right configuration or bundling maintenance plans.”
That approach also includes adapting global standards to the UAE’s operating environment. “We find the sweet spot where we can introduce local market adaptations while still meeting the brand’s specifications,” Varghese continues. “Because we intimately know both the brand’s requirements and the local operating conditions, we can innovate local solutions. This makes our representation effective: we fine-tune inspections and maintenance programmes, training, and spare parts kits for the UAE market, so customers receive premium products that are tailor-made for them.”
The company’s collaboration with its brand partners extends deep into operational systems and planning. Parts availability, for instance, is a shared priority. “We do joint forecasting with our partners,” Varghese says. “Our parts team shares consumption trends with the brand’s supply chain planners to make sure we stock the right quantities. We also use the OEMs’ expertise on parts recommendations based on their global market data. Thanks to this collaboration, we’re able to fulfil customer requirements quickly and efficiently.”
That efficiency is underpinned by integrated digital systems. “For spare parts, we leverage our brand partners’ global ordering platforms, typically online portals that connect us directly to their central warehouses,” he explains. “Our inventory management system is fully integrated with our Dealer Management System (DMS-ERP), so recommended orders are simulated and approved online. These replenishment orders are transmitted directly into the OEM’s system for fulfilment.” This integration allows Al Shirawi’s teams to access real-time data on manufacturer stock levels, giving them immediate visibility of parts availability and enabling faster responses to customers. “For warranty claims, we use our brand partners’ online systems to submit claims within agreed timeframes,” Varghese adds. “This ensures faster processing, reduces delays, and enhances service quality.”
Such systems are only as strong as the people who use them, and Al Shirawi invests heavily in training to ensure its service teams remain ahead of technological change. “We take a multi-layered approach to ensure no one falls behind as new products and technologies come in,” Varghese explains. “We coordinate with each OEM to train our people on every new model or system before it hits the market. This might mean sending technicians overseas to the manufacturer’s training centres, inviting OEM trainers to our facility, or enrolling staff in online e-learning modules.”
“We don’t see ourselves as just dealers; we act as consultants and partners”
The company also implements a “Train the Trainer” model, ensuring knowledge is shared internally, and conducts periodic refresh sessions even for existing products.
Real-time connectivity with OEM systems ensures parts availability, warranty efficiency, and complete transparency across the service process.
“Technology is always evolving, so what was current knowledge two years ago might be outdated now,” he says. “When an OEM releases an updated repair manual or a technical bulletin, our back office sends out an alert and encourages the team to read and discuss it.”
Al Shirawi’s team also participates in
LONG-TERM VISION SUSTAINABILITY AND INNOVATION IN EVERY OPERATION
Across all its brands, Al Shirawi integrates sustainability and innovation into its operations — from the solar-powered Scania workshop in Al Quoz to the precision-engineered Bosch and Garrett service centres. “Every partnership we manage is guided by the same principles: reliability, quality, and a vision for long-term sustainability,” says Varghese. “Our aim is to set new benchmarks for service and environmental responsibility in every sector we operate in.”
OEM-led competitions and initiatives that benchmark skill and innovation. “Scania has a Top Team competition for service technicians that tests theoretical knowledge, diagnosis, and repair speed,” Varghese notes. “Our team has participated and done very well; they were the regional winners and among the top ten globally in technical capabilities.” Such achievements, he says, demonstrate the level of technical excellence and pride that drives the company’s culture. Looking ahead, Varghese expects Al Shirawi’s relationships with global OEMs to grow even closer as the industry evolves. “I see our relationships with our brand partners becoming even more integrated and collaborative,” he says. “With emerging technologies like electric vehicles, connected systems, and possibly autonomous equipment, the traditional dealer-OEM dynamic is changing. Aftersales is no longer just a transactional support function; it’s becoming a long-term partnership with the customer, and our OEM relationships will reflect that.”
Sustainability will also shape this future. “Customers will expect green service practices, and our OEM partners are helping us implement environmentally friendly service solutions such as recycling programmes and remanufacturing training,” Varghese adds. “The future is about being even more in sync with our brand partners: sharing systems, sharing responsibilities, and jointly adapting to new trends. Together, we’ll continue to meet customers’ rising expectations, whether that’s through faster service, new uptime solutions, or cutting-edge maintenance and repair techniques.”
HOW AL SHIRAWI KEEPS FLEETS AND EQUIPMENT MOVING ACROSS THE UAE
For Al Shirawi Enterprises, uptime is not just a performance metric; it is a promise. As one of the UAE’s leading distributors of commercial vehicles and heavy equipment, the company’s aftersales operations have been meticulously engineered to maximise productivity for customers who depend on their machines every day.
“Minimising downtime and ensuring uptime are at the very core of our aftersales philosophy,” says Santhosh Varghese, Deputy Director – After Sales at Al Shirawi Enterprises. “Our customers operate in sectors where even an hour of lost operation can have a significant financial impact. Whether it’s a construction fleet, a logistics operator, or an industrial customer, our goal is always the same: to keep their assets running reliably and efficiently.”
Al Shirawi’s aftersales division operates one of the most comprehensive service networks in the UAE. Strategically located service centres, a fleet of mobile workshops, and dedicated on-site service teams ensure coverage across key regions. “We’ve expanded our network so that customers can get rapid support no matter where their equipment is located,” Varghese explains. “Our mobile service units function as fully equipped workshops on wheels. They’re stocked with tools, diagnostic devices, and essential spare
Through its machinery division, Al Shirawi serves as the authorised distributor of HD Hyundai Construction Equipment in the UAE. The partnership brings Hyundai’s globally trusted technology — including excavators, wheel loaders, and compact machinery — to construction projects across the Emirates.
“Hyundai’s combination of reliability and advanced technology makes it a perfect fit for our customers,” says Varghese. “Our team provides full aftersales support and spare parts availability to ensure uptime on every job site.”
parts, enabling our engineers to perform repairs and maintenance right at the customer’s site.”
The company’s workshops are built around efficiency and speed. Standardised processes, digital job tracking, and lean workflows mean that turnaround times are tightly controlled. “Every minute a vehicle or machine spends in our workshop, we’re conscious of the cost to the customer,” he says. “That’s why we focus on quick diagnosis, accurate repair, and proactive communication. Our first-time fix rate is
one of the key metrics we track, and our teams are trained to get it right on the first visit.”
Al Shirawi’s maintenance philosophy goes beyond reacting to breakdowns. Its emphasis is on preventive and predictive maintenance, helping customers plan their service schedules and avoid costly downtime. “We encourage customers to view maintenance not as an expense, but as an investment in uptime,” says Varghese. “Through maintenance contracts, we take responsibility for the entire service schedule, ensuring that every piece of equipment is maintained in line with manufacturer recommendations.”
Under these contracts, customers benefit from fixed service costs, scheduled inspections, and the use of genuine spare parts. “The result is not only reduced downtime but also improved asset life and higher resale value,” Varghese adds. “For larger fleet operators, we offer customised agreements that can include full-time technicians stationed at the customer’s premises. This model has proven to be very effective for logistics and construction clients who operate continuously.”
Predictive maintenance has become another strategic focus. “We’re using telematics and data analytics to monitor equipment performance and identify potential issues before they result in breakdowns,” Varghese explains. “For example, we can track parameters such
as engine hours, temperatures, and error codes in real time. Our service team analyses this data to schedule maintenance proactively and alert customers when early intervention is needed.”
Delivering uptime depends on the expertise of Al Shirawi’s workforce. “You can have the best tools and technology, but it’s the people who make the difference,” Varghese says. The company invests heavily in continuous training for technicians, service advisors, and parts specialists. “We ensure that our teams are certified by the OEMs we represent, and we maintain an in-house training centre where new recruits and experienced staff alike can refine their skills,” he adds.
Technicians are supported by advanced diagnostic tools and mobile tablets that allow them to access repair histories, digital manuals, and real-time job updates.
“This digitalisation of the workshop floor has transformed the way we operate,” Varghese notes. “It eliminates paperwork,
Under Al Shirawi Trading, the company represents Dynapac, the Swedish brand globally recognised for world-class road construction machinery, including pavers, rollers, and compactors.
reduces errors, and accelerates the flow of information between teams and customers. When a job is completed, our system updates the customer record instantly, ensuring transparency and accountability.”
A major component of uptime is the ability to supply spare parts quickly and accurately. “We maintain a large inventory of fast-moving and critical parts to ensure immediate availability,” says Varghese.
“Our collaboration with OEMs on joint forecasting and supply chain management allows us to minimise delays and respond rapidly to customer needs.”
Hyundai XiteSolutions
Al Shirawi Trading is also the authorised distributor for Hyundai XiteSolutions forklifts, delivering cuttingedge material handling equipment engineered for performance and efficiency.
To complement this, Al Shirawi’s spare parts logistics operation runs daily dispatches to service branches across the UAE, ensuring that even remote sites are supplied promptly.
“We’ve built redundancy into our supply chain,” Varghese explains. “If one route is delayed, another branch can fulfil the requirement. That flexibility allows us to maintain high levels of service even during periods of peak demand or disruption.”
“Minimising downtime is at the core of our aftersales”
Unplanned downtime caused by accidents can be particularly challenging for fleet operators. To address this, Al Shirawi operates one of the UAE’s most advanced bodyshops. “Our facility is designed to handle complete structural, mechanical, and cosmetic repairs under one roof,” says Varghese. “We use the latest Josam chassis alignment systems and have a paint booth large enough for full-size buses and tankers. By combining these capabilities in one location, we can return vehicles to service faster.”
BRANDS
Al Shirawi Enterprises proudly represents a diverse portfolio of premium international brands, each supported by dedicated service teams, certified technicians, and genuine parts availability across the UAE.
Scania
Authorised distributor for Scania trucks, buses, industrial, and marine engines in Dubai and the Northern Emirates. This partnership with the premium Swedish brand spans over four decades of trust and performance.
CASE Construction Equipment
For 25 years, Al Shirawi has represented this iconic American manufacturer of excavators, wheel
Al Shirawi’s insurance coordination team also works directly with insurers to streamline approvals and minimise paperwork for customers. “When a vehicle comes in after an accident, our team handles everything: assessment, estimation, insurance communication, and repair,” he adds. “It’s a complete end-toend solution aimed at getting customers back on the road quickly.”
Uptime as a Partnership For Varghese, driving uptime is as much
loaders, and backhoe loaders in the UAE construction sector.
CASE IH
Representing the agricultural machinery division of CASE, including advanced tractors and harvesters tailored to the UAE’s agricultural needs.
Manitou
A globally recognised French brand for telehandlers and access platforms, represented exclusively by Al Shirawi in the UAE.
Still
German precision in material handling: Al Shirawi is the UAE distributor for Still forklifts, reach trucks, and warehouse equipment.
about partnership as it is about process. “Our customers trust us to manage their assets as if they were our own,” he says. “That trust is built on consistency, transparency, and performance. Every service contract, every repair, every inspection is part of a bigger relationship that’s focused on keeping our customers operational.”
He adds that the company’s success in maintaining high uptime levels is also a reflection of its strong collaboration with OEMs. “The integration we have with our brand partners allows us to deliver faster diagnostics, quicker parts support, and more efficient warranty processing. It’s a system designed around the customer, not the company.”
Looking ahead, Varghese sees technology continuing to drive progress. “Telematics, AI-driven diagnostics, and digital fleet monitoring will play an even greater role,” he predicts. “The future of uptime management will be about real-time insights and predictive actions. At Al Shirawi, we’re already taking those steps today.”
With a comprehensive network, advanced systems, and a team dedicated to customer success, Al Shirawi’s aftersales division continues to set the standard for uptime and reliability in the UAE — ensuring that fleets, machines, and operators remain productive, safe, and ready for the road ahead.
Electra Commercial Vehicles
Driving the transition to zeroemission transport: Al Shirawi represents Electra’s innovative electric trucks and vans designed for sustainable fleet operations.
BOGE
High-performance German engineering in industrial air compressors, known for efficiency, reliability, and durability.
Tana, Piquersa, and Madvac Trusted names in specialised equipment for waste management and urban cleanliness — from Tana landfill compactors to Piquersa sweepers and Madvac litter vacuums.
Providing advanced filtration and separation solutions for aviation, industrial, and energy applications, ensuring efficient fuel processing and environmental compliance.
As the master distributor for Garrett Turbochargers in the UAE, Al Shirawi provides genuine products, expert diagnostics, and authorised repairs for all major turbocharger brands.
Bosch Diesel Service Centre
A certified Bosch facility providing authorised diagnostics and repairs for injectors and pumps using genuine parts and advanced testing systems.
Al Marwan Machinery has delivered a major new option for the UAE’s concrete sector with the arrival of the CIFA MAGNUM MK28L Mixer Pump, a next-generation machine that combines power, precision, and Italian engineering excellence.
In a market defined by scale and speed, Al Marwan Machinery continues to strengthen its reputation for bringing world-class construction technology to the region. The company’s latest milestone, the delivery of the CIFA MAGNUM MK28L Mixer Pump to a landmark landscaping development in Dubai, highlights a new level of efficiency and flexibility in concrete pumping solutions.
“The MAGNUM MK28L embodies the best of Italian engineering and design,” said Wajih Eit, General Manager of CIFA Middle East, a subsidiary
of CIFA in Dubai, covering Africa, Middle East, and South Asia. “Its arrival reflects our shared commitment with Al Marwan Machinery to deliver performance-driven equipment that meets the evolving needs of contractors across the Dubai, Northern Emirates, and Oman.”
Few machines have influenced modern concrete delivery as profoundly as CIFA’s MAGNUM Series. When it debuted in the late 1970s, it introduced the world’s first truck-mounted mixer pump, merging two critical processes, mixing and pumping, into a single, efficient system.
The concept revolutionised the industry. By eliminating the need for separate machines, the MAGNUM simplified logistics, improved productivity, and reduced onsite footprint. Over the decades, CIFA’s focus on continuous innovation, intelligent hydraulics, and precision control systems has kept the MAGNUM brand synonymous with reliability and performance.
“The MAGNUM Series has always represented the spirit of innovation within CIFA,” said Eit. “It is an engineering solution born from practical experience on jobsites, refined through decades of research, and continuously adapted to modern construction demands.”
The MAGNUM MK28L is the latest evolution of this legendary line. Designed for both urban projects and large-scale infrastructure, it combines high output with impressive manoeuvrability; attributes that make it a favourite for contractors working in complex environments such as Dubai’s dense urban landscape.
At its core, the MK28L is the only mixer pump in the world equipped with 5-inch concrete pipes, ensuring smoother flow, higher output, and reduced wear during long pumping operations. The configuration improves efficiency while maintaining
consistent pressure and concrete quality, even on demanding pours.
Featuring a 28-metre boom, a 9-cubicmetre mixer drum, and CIFA’s robust pumping unit, the MK28L offers a balance of reach and reliability unmatched in its class.
“The MK28L’s design reflects CIFA’s longstanding expertise in merging strength and agility,” Eit explained. “It delivers concrete precisely where it’s needed, helping contractors save time, enhance quality, and reduce costs onsite.”
Dubai’s dynamic construction market demands equipment that can perform flawlessly across a variety of project scales—from high-rise towers to intricate landscape works. The MK28L’s compact design and intelligent boom geometry make it especially suited for sites where space, mobility, and timing are critical.
The machine’s high pumping pressure and smooth output control ensure accurate concrete placement across complex layouts and extended reaches. Its compact structure also allows easier access to restricted zones and improved operational safety in built-up environments.
“The MK28L was designed for precisely these conditions,” Eit said. “It offers the flexibility to operate efficiently in tight urban spaces while maintaining the productivity required for large infrastructure and landscaping projects.”
Each CIFA unit is built to withstand the toughest conditions, and the MK28L is no exception. Its high-strength steel construction, corrosion-resistant components, and durable hydraulic systems are optimised for the Gulf’s heat and dust.
Through Al Marwan Machinery’s regional dealership in Dubai, Northern Emirates, and Oman, customers also benefit from dedicated service support, spare-parts availability, and operator training.
“Equipment performance is only one part of the equation,” Eit emphasised. “Service, maintenance, and technical knowledge are what ensure that machines deliver their full potential throughout their lifecycle, and that’s exactly what our partnership with Al Marwan Machinery provides.”
The introduction of the MAGNUM MK28L strengthens a collaboration between CIFA and Al Marwan Machinery that continues to raise the standard for concrete equipment in the Middle East.
“Our partnership is built on shared values: innovation, safety, and reliability,” said Eit.
SPECIFICATIONS
CIFA MAGNUM MK28L
Mixer Drum Capacity: 9 m³
Boom Length: 28 m with multi-section articulation
Concrete Pipe Diameter: 5 inches (Unique in its class)
Applications: Urban construction, industrial slabs, landscaping, infrastructure
Advantages: Compact design, precise placement, reduced wear, enhanced fuel efficiency
“Together, we’re equipping contractors with tools that enhance productivity while meeting sustainability and performance targets. The MK28L is a perfect example of how CIFA technology can adapt to the unique challenges of this region.”
As Dubai, Northern Emirates, and Oman pursue increasingly complex and sustainable projects, the need for integrated, efficient, and low-impact concrete delivery systems will grow. The MK28L answers that call and delivers the precision of a pump and the capacity of a mixer in one seamless solution.
CASE Construction Equipment, in partnership with its official Saudi dealer Arabian Auto Agency (AAA), marked the Kingdom’s 95th Saudi National Day with a special Customer Open Day in Riyadh on September 29th. The event brought together more than 200 customers and partners in a celebration that combined Saudi cultural heritage with a showcase of CASE’s latest construction machinery. We often see customer days in the region which put the spotlight on new product launches or services but this was a day and evening event with a thoughtful nod to Saudi's own rich heritage. Set against a festive backdrop, the event highlighted the close relationship between CASE, AAA, and their customers, but guests were also invited to enjoy traditional folk performances and hospitality while engaging with AAA’s team of sales, service, and parts experts.
culture of KSA while reinforcing our dedication to the clients building its future,” said a spokesperson for CASE Construction Equipment Middle East and Africa. “We are proud to partner with AAA to offer more than just machinery; we offer a strong local presence and a shared vision for success.”
The Saudi market is considered one of the most exciting construction centres in the world with the Saudi Vision programme demanding rapid modernisation of the industry and its contractors.
CASE CE has its own award-winning range of equipment that it has been steadily revamping in recent years.
The event brought together more than 200 customers
Mr. Maan Gharaibeh, General Manager of Arabian Auto Agency, welcomed attendees and reaffirmed the company’s focus on customer satisfaction, strong aftersales support, and technical expertise. The event served as a tangible demonstration of both brands’ commitment to the Saudi market and their long-term role in supporting infrastructure growth under Vision 2030.
“This Event allows us to celebrate the strong
Customers experienced CASE’s diverse equipment line-up firsthand. A total of ten machines were on display, including the 570V Backhoe Loader, Skid Steer Loaders with a variety of attachments, Soil Compactors, and Wheel Loaders. With experts on-hand, visitors departed with a greater understanding of how CASE equipment can enhance their productivity and efficiency on-site.
"Customer feedback was overwhelmingly positive, with attendees expressing appreciation for the opportunity to directly interact with the team and view the machinery firsthand. The Customer Open Day successfully strengthened relationships with key clients across the construction sector, laying the groundwork for future success in Saudi Arabia," explained the CASE CE team.
