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News
Going Green in the UAE BGreen singles out the best of the best green initiatives with our seal of approval
in the PUMA Creative Factory T7 Workshop at their HQ in Dubai. Open to the public across Iran, Kuwait, Qatar, Bahrain, Saudi Arabia and the UAE, designs are selected based on online votes. The most popular contributors get an all-expenses paid trip to Dubai, where their design can be made into a reality with the help of selected artists, filmmakers, musicians, fashion bloggers and designers from the region who have been flown in to participate in the project.
The world’s first recycled jacket to get redesigned in Dubai Made of 100 per cent recycled polyester, PUMA’s iconic T7 Jacket is open to a customised facelift through their recently launched “Built for one” competition. Participants are encouraged to log on to a Facebook application to create their own virtual T7 jacket design, varying colours and stamps, before 8 April. Those with winning designs are selected to participate
April 2012
PUMA’s Clever Little Innovation Another green initiative undertaken by PUMA is the launch of the Clever Little Bag in its stores. PUMA’s new packaging system saves more than 65% of paper and 60% water, energy and fuel consumption annually. Using less packaging, fewer raw materials and less water and energy in production than traditional shoeboxes, this bag translates to annual reductions of 8,500 tonnes of paper, 20 megajoules of electricity and 1 million litres of fuel and water annually. The Clever Little Bag has been highly successfully in its stores across Europe and America since its launch in 2010, and was displayed for the first time in Dubai at the last EPIC Sustainable Living Expo.
Jumeirah Emirates Towers gets Green Globe Certified Following a recent sustainability audit, the five-star Jumeirah Emirates Towers is the first of the Jumeirah Hotels & Resorts to be accredited with Green Globe Certification (GGC). GGC is the premier worldwide sustainability stamp for the tourism industry, with only roughly 800 businesses in 50 countries having met the 349 standards to date. In the UAE, Farnek Avireal holds exclusive rights to utilise the Green Globe brand for hotels in 20 different countries across the Middle East. Jumeirah Emirates Towers achieved a compliance score of 85% against the Green Globe Standard for Sustainable Travel & Tourism. Actions taken to improve sustainability performance already resulted in substantial cost savings for the hotel. The hotel now has an ambitious goal for 2012: to reduce energy use by 5% through initiatives such as LED light implementation and energyefficient coolers. In addition to the recent GGC certification, Jumeirah Emirates Towers is also recognised for its broad CSR programme which includes energy and water reductions throughout the hotel, a Sustainability Management Plan, an integrated room automation system and a Building Management System which monitors and controls the air conditioning and electrical devices when guests enter or leave their room. Jumeirah Emirates Towers also launched a ‘Daily Environmental Package’ for meetings, offering customers the opportunity to choose a greener and more affordable option than a regular ‘Daily Delegate Package’; it includes, for example, filtered water placed in carafes on the tables throughout a meeting instead of offering individual 300 ml plastic bottles to each participant.
www.buildgreen.ae