BGreen November 2014

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Inside

Green Globe hotels shale and water stress Carbon footprint of metals GPCA Conference 2014

THE BUSINESS OF SUSTAINABILITY Issue 51 | NovemBeR 2014

The Chemical Story Innovation takes centre stage in BASF’s organisational culture, says Florian Krueckl



EDITOR’S PAGE

GROUP GROUP CHAIRMAN AND FOUNDER DOMINIC DE SOUSA

A profitable shift

GROUP CEO NADEEM HOOD GROUP COO GINA O’HARA

PUBLISHING DIRECTOR RAZ ISLAM raz.islam@cpimediagroup.com +971 4 375 5471 EDITORIAL DIRECTOR VIJAYA CHERIAN vijaya.cherian@cpimediagroup.com +971 4 375 5713 EDITORIAL EDITOR ASHISH SARAF ashish.saraf@cpimediagroup.com +971 4 375 5495 CONTRIBUTING EDITOR ANOOP K MENON anoop.menon@cpimediagroup.com +971 4 375 5714 ASSISTANT EDITOR SHRUTHI SARAF shruthi.saraf@cpimediagroup.com +971 4 375 5715 ADVERTISING COMMERCIAL DIRECTOR JUDE SLANN jude.slann@cpimediagroup.com +971 4 433 2857 SENIOR SALES MANAGER JUNAID RAFIqUE junaid.rafique@cpimediagroup.com +971 4 375 5716 MARKETING MARKETING MANAGER LISA JUSTICE lisa.justice@cpimediagroup.com +971 4 375 5498 DESIGN ART DIRECTOR SIMON COBON SENIOR DESIGNER ROY CRUZ CIRCULATION AND PRODUCTION DATABASE AND CIRCULATION MANAGER RAJEESH M rajeesh.nair@cpimediagroup.com +971 4 440 9147 PRODUCTION MANAGER JAMES P THARIAN james.tharian@cpimediagroup.com +971 4 440 9146 PRODUCTION MANAGER VIPIN V. VIJAY

A few years ago, companies were just trying to be good corporate citizens, focusing on energy conservation and offering ‘eco-friendly’ products. It felt good to do so, but sustainability was not central to the business. Of late, many organisations look at sustainability as a more fundamental constituent of their business strategy, identifying opportunities and risks as a way to boost revenue, margins and brand equity. It is now widely accepted that making a business more sustainable doesn’t have to be expensive. A research from the MIT Sloan Management Review last year revealed that the link between sustainable business practice and profitability is growing. The study surveyed 2,600 executives and managers about the results of implementing sustainable methods into their businesses. Of those surveyed, 37% reported a profit from their company’s sustainable initiatives – an increase of 23% over 2012. To be effective, sustainability needs to be worked into a business’ core strategy. In our cover interview this issue, BASF Middle East Managing Director Florian Krueckl tells BGreen that his company views sustainability not as an end but as a key to long-term business success. BASF has developed a new process to review and evaluate the sustainability aspects of the approximately 50,000 relevant product applications in the company’s portfolio. The method is an externally-validated process that measures the products’ contribution to sustainability within their various markets and industries and to increase this contribution through targeted steps. The company’s targeted approach validates that sustainability is being treated like any business priority, with actual, realistic metrics that can be measured.

vipin.vijay@cpimediagroup.com +971 4 375 5713 DIGITAL DIGITAL SERVICE MANAGER TRISTAN TROY MAAGMA Published by

REGISTERED AT IMPZ PO BOX 13700, DUBAI, UAE TEL: +971 4 440 9100 FAX: +971 4 447 2409 WWW.CPIMEDIAGROUP.COM

Ashish Saraf Editor, BGreen

Printed by Printwell Printing press LLC Printed on wood-free paper © Copyright 2014 CPI. All rights reserved While the publishers have made every effort to ensure the accuracy of all information in this magazine, they will not be held responsible for any errors therein.

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Contents November 2014

Contents 07 Update Regional news

31 petRochemicals gpca confeRence

UAE launches national innovation strategy Oman to build 50MW wind farm

The time for GCC petrochemicals to contribute to the global sustainability agenda is now

11 Update woRld news Penetration rates of no-carbon power generation have increased from 50% to 56% in recent years in Europe 12 Update offbeat news The giant clams’ sheen may one day inspire new forms of clean technology

14 coveR stoRy the chemical stoRy

27 special RepoRt dUbai gReen economy

Innovation takes centre stage in BAsF’s organisational culture, says Florian Krueckl

The Dubai Supreme Council of Energy and the DEWA have released the State of Green Economy Report

40 oil and gas shale and wateR stRess Close to 40% of the world’s shale gas reserves, particularly in China and India, are beneath areas that have little access to water 46 gReen peRsonality linkin paRk Linkin Park believes that passion for music and environmental protection goes hand in hand

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20 eco-leisURe gReen globe hotels

48 commentaRy Us eia

Green Globe certified hotels in the Middle east are trendsetters in running environmentally efficient businesses

Saudi Arabia uses the largest amount of crude oil for power generation since 2010



EXPERT PANEL

Expert Panel His Highness Sheikh Abdul Aziz bin Ali Al Nuaimi Environmental Advisor Ajman Government Chief Executive Officer Al Ihsan Charity Centre Chairman International Steering Committee for the Global Initiative Towards a Sustainable Iraq (GITSI), based in the UAE

The BGreen Expert Panel provides a platform for those who are active in encouraging sustainable practices across a wide sector of industries. real experts who can share their views, analyses, and research with our informed readers. Our panellists meet every few months to discuss news, strategies and solutions on focussed topics related to sustainability. Our panellists write for the magazine - opinions and analyses - as well as on our website in a portfolio format documenting their contributions.

Saeed Alabbar LEED AP, Estidama PQP Chairman Emirates Green Building Council Director Alabaar Energy and Sustainability Group

Thomas Bohlen NCARB,LEED AP, BD+C, ESTIDAMA PQP Chief Technical Officer Middle East Centre for Sustainable Development

Abdulrahman Jawahery President Gulf Petrochemical Industries Company Chairman GPCA Responsible Care Initiative

Dr Michael Kr채mer Senior Associate Taylor Wessing (Middle East) LLP Legal Counsel Middle East Solar Industry Association

Dr. Hasim Altan Associate Professor (Reader) in Sustainable Design of the Built Environment The British University in Dubai

Ivano Iannelli Chief Executive Officer Dubai Carbon Centre of Excellence

Vahid Fotuhi President MESIA

Roderick Wiles Director - Africa, Middle East, India and Oceania American Hardwood Export Council

Tanzeed Alam Policy Director EWS-WWF

Alan Millin LEED AP, Chartered Engineer consultant/trainer Middle East Facility Management Association

Stephen Smith Sustainability Manager Brookfield Multiplex

Paolo Cervini Vice president & General manager Philips Lighting Middle East & Turkey

If you would like to nominate an expert to join our panel, please email: ashish.saraf@cpimediagroup.com Supported by:

Official Sustainable Contractor:

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The only good watt is a negawatt Mining

Generation

100 energy units

35 energy units

Transmission

Point of use

33 energy units

Due to intrinsic inefficiencies, 33 units of energy consumed at the point of use require 100 units of primary energy What’s a negawatt? The one you didn’t use Energy saved is money saved Yes, the smart grid is coming and we are actively implementing intelligence and innovations to help make it a reality. But we need a solution that will save energy and drive efficiency today as we are building the smarter grids of tomorrow.

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30% 30% 30%

EcoStruxure solutions cut energy costs today As energy prices continue to climb, every unit of energy you save matters. One unit saved at the point of use means three units of primary energy not consumed. Today, only EcoStruxure Active Energy Management architecture can deliver up to 30% energy savings across your buildings, industrial plants, and data centres. You deserve an Efficient Enterprise™!

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©2014 Schneider Electric. All Rights Reserved. Schneider Electric, EcoStruxure, Efficient Enterprise and Active Energy Management Architecture from Power Plant to Plug are trademarks owned by Schneider Electric Industries SAS or its affiliated companies. All other trademarks are property of their respective owners. www.schneider-electric.com • 998-3259_GB_Note3



UPDATE Regional news

UAE launches national innovation strategy Renewable energy and water are among seven sectors that will be reviewed His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched a National Innovation Strategy that aims to make the UAE among the most innovative nations in the world within seven years. The strategy will stimulate innovation in seven sectors including: renewable energy, transport, education, health, technology, water and space. Its first phase includes 30 national initiatives to be completed within three years. These include new legislation, innovation incubators, investment in specialised skills, private-sector incentives, international research partnerships, and an innovation drive within government. In the field of renewable energy, the strategy will establish a new organisation to facilitate decentralised power

generation projects such as small-scale solar installations. The strategy will also encourage innovation in the renewables industry while also supporting applied research in clean technology. On the topic of water, the strategy will seek innovative solutions to address water scarcity.

“The UAE is already the most innovative Arab nation. Our target is to be among the most innovative nations in the world. The competitiveness race demands a constant flow of new ideas, as well as innovative leadership using different methods and tools to direct the change,” Sheikh Mohammed said.

Alila Jabal Akhdar wins Oman Abu Dhabi Green Awards for landscaping encourages Alila Jabal Akhdar received the Green Landscape Award at the Oman Green Awards and Summit which was held under the patronage of Mohammed bin Salim bin Said Al Tobi, Minister of Environment and Climate Affairs of Oman. The resort was awarded for its unique application of the environmental standards required to achieve sustainability and the LEED certification. Eng Wael Al-Lawati, CEO of Omran, said, “Alila Jabal Akhdar is our best representation of a green tourism destination. The landscape surrounding the resort acts as host to the locally found vegetation and plants.”

rooftop solar projects After Abu Dhabi granted a number of solar power generation licences to various test sites at institutions across the Emirate, a further 28 licence applications are being processed, mostly from schools falling under the Abu Dhabi Education Council. These will allow residents to meet their own power needs and supply excess electricity generated back into the broader grid.

Bee’ah to adopt Enterprise Solutions platform by SAP To streamline its operations and waste management activities, Bee’ah is set to become one of the first environmental entities in the Middle East to adopt SAP’s Enterprise Solutions. By implementing SAP, Bee’ah will benefit from the automation of a slew of processes, added analytical insight and increased operational flexibility – all of which are key to supporting business development and expansion plans. In effect, the company will be running an enterprise resource planning (ERP) platform that automates critical processes which, in turn, will directly improve the process flow and eliminate the use of paper-based forms.

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UPDATE Regional news

Oman to build 50MW wind farm Project to generate enough clean energy to power 16,000 homes Oman will soon be home to the GCC’s first large-scale 50MW wind farm, which is being constructed at a cost of US $125m in the country’s Dhofar Governorate. The project is estimated to generate enough clean electricity to power 16,000 homes and mitigate 110,000 tonnes of CO2 per year. The project will consist of up to 25 wind turbines and construction is expected to begin in the final quarter of 2015. Masdar, Abu Dhabi’s renewable energy company, has signed a joint development agreement with the Rural Areas Electricity Company (RAECO) for this project. The Dhofar wind-power project supports Oman’s broader strategy to meet the country’s growing energy demand, which is rising due to population and economic growth. Upon completion, wind energy will represent 7% of total installed power generation capacity in the Dhofar region. “This project will deliver significant economic benefits,” said Eng Hamed al Magdheri, CEO of

RAECO. “When completed, wind power will meet half of the Dhofar region’s energy needs during the winter. It will also reduce our reliance on traditional forms of energy, such as gas, which can be redirected toward more valuable industrial uses, while also extending the life of our hydrocarbon reserves.” The project is said to reflect the increasing trend by GCC nations to invest in renewables as a means to diversify the energy mix.

Investments in solar to reach $50bn in the next decade

UAE used 1.8bn MW hours to power its economy in 2013 Nearly 1.8bn MW hours of energy was consumed by the UAE to achieve a total annual GDP of US $377 bn in 2013. This amount of energy could be sufficient to power all of the nation’s households for more than 15 years and around 70m households for a whole year. A research report by World Resources Institute revealed that in 2013, the UAE used 481 tonnes of oil equivalent (toe) for every $1m of its GDP. By comparison, a predominantly urban population such as Japan uses 154 toes for every $1m of GDP, more than two-thirds less than the UAE. On the basis of a total annual GDP of $377bn in 2013, the energy used to achieve the total GDP equates to 1.8bn MW hours.

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Arab nations are poised to make significant investments in solar energy, estimated at US $50bn over the next ten years, as part of a push to adopt and use renewable energy sources. According to MEED Insights, the solar energy sector is a fast growing market in the region, with all countries accelerating efforts to meet renewable energy targets for installed capacity at 56,000MW by 2020. Majority of this will be in the form of solar energy, particularly new CSP and ISCC capacity. An in-depth assessment of solar power market was one of the highlights of the MEED Dubai Clean Energy Forum.

News briefs UAe approves issuance of emirates Green Card The UAE Council of Ministers recently approved a resolution to award the Emirates Green Card to ecoefficient products in order to rationalise water consumption. Devices that rationally use water in compliance with the UAE government’s requirements will be awarded the Green Card in recognition for helping protect and sustain the environment. Dubai plans to build ‘Perfect City’ The Dubai government has announced plans to build the world’s first propertyrelated city, “Perfect City”. The development will contain a 500m canal, 20,000 trees and 75% of it will be made up of green space. It will be fully sustainable and will contribute to reducing levels of carbon dioxide. It is expected to provide a comprehensive system of sustainable real estate solutions.


UPDATE Regional news

Lootah Biofuels signs deal to supply biodiesel Lootah Biofuels recently signed an agreement to provide its high rich content biodiesel B5 to meet the fuel requirements of Emirates Transguard’s fleet of vehicles in UAE. The agreement was signed by Yousif Bin Saeed Al Lootah, CEO, Lootah Biofuels and Alexander de Oliveira, Chief Support Officer Support Services, Emirates Transguard. “Biofuels are a key part of our renewable energy future. Imagine the transformational impact that we can achieve when all stakeholders join hands to manufacture and consume biodiesel generated from cooking oil that otherwise simply goes waste,” said Saeed Al Lootah.

Al Ain offers free audits to improve efficiency The Al Ain Distribution Company (AADC) is offering free water and electricity audits to help residents improve efficiency and save money. A team of specialised technicians will visit and assess residents’ premises and provide advice ranging from the number of electrical connections needed to the best options for energy-efficient appliances and water connections.

DMCA appoints official offshore oil spill responder The Dubai Maritime City Authority (DMCA) has appointed Monjasa as the dedicated Oil Spill Responder (OSR) for Tier 2 and 3 spills in Dubai’s anchorages and offshore waters. As the dedicated OSR for Dubai, Monjasa will keep a vessel on standby 24/7 for immediate response to major offshore spills. Additionally, Monjasa will be on call to support port spill response and incidences of major spills in other emirates. The OSR is a not-for-profit subsidiary of Monjasa and is established solely to mitigate damages to the environment in the event of a major oil spill. The ship will also respond swiftly to vessels in need of rapid cargo transfers due to accidents and damage.

DCCE, DSOA tie-up to promote green jobs Alliance engages DSOA in ‘Carbon Ambassador’ and ‘Green Jobs’ programmes Dubai Silicon Oasis Authority (DSOA) and the Dubai Carbon Centre of Excellence (DCCE) have signed a memorandum of understanding (MoU) to create jobs in the environment sector and engage the emirate’s youth in driving its sustainability mandate. The MoU was signed by Eng Waleed Salman, Chairman of DCCE, and Eng Muammar Al Katheeri, Executive Vice President, Engineering Management Department at DSOA. Under the MoU, DSOA will play an active role in DCCE’s Carbon Ambassador programs and work with a select group of university students in the areas of sustainable development and the reduction of carbon emissions. As part of this engagement, DSOA will contribute to hosting workshops, lectures, site visits, competitions and other activities to create social

awareness and provide the youth with an opportunity to interact with business partners at the hi-tech free zone. Initiated by Dubai Electricity and Water Authority, DCCE launched the Carbon Ambassador programme in June 2014 in association with the UN Development Programme.

The MoU also enlists DSOA’s engagement as a working partner in DCCE’s Green Jobs programme. DSOA will leverage social media, public exhibitions and a series of events to showcase best sustainable practices and the latest careers in the environment landscape.

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UPDATE World news

ConstruCtion

EnErgy

Growing demand for LEED professionals

No-carbon sources of electricity on the rise

Demand for LEED APs grew by 46% over a 12-month period in the United States

Geothermal, hydroelectric, nuclear, solar, tidal and wind are popular power sources

The US Green Building Council (USGBC) recently announced the results of a study of job postings from across the country, revealing that demand for the LEED Accredited Professional (LEED AP) and LEED Green Associate credentials grew 46% over a 12-month period. The study, conducted by USGBC education partner Pearson, using data provided by Burning Glass, found a total of 9,033 US job postings from March 2013 to February 2014 that required a LEED credential. Top fields being advertised included available positions in mechanical, electrical and civil engineering; construction management; architecture; software development; sales management; property management; and interior design, among others. A secondary 90-day study conducted by Pearson, using data provided by Burning Glass, from January 2014 to March 2014 of 2,354 US green-building related positions also found LEED as the skill in highest demand by a wide margin. LEED appeared in 59% of all postings, compared to the secondmost-required skill, which appeared in 17% of the postings. “These figures tell a powerful story about the value that building-industry employers assign to knowledgeable, LEEDcredentialed professionals,” said Rick Fedrizzi, president, CEO and founding chair, USGBC. “LEED is a transformative force within the building sector, and every day, our network of more than 197,000 LEED APs and Green Associates are helping to advance the industry and push building projects to new heights of performance and resource efficiency,” he added.

Penetration rates of no-carbon power generation have increased from 50% to 56% in recent years in Europe, as European Union countries work toward renewable energy and greenhouse gas emissions targets. Increasing levels of renewable generation, along with nuclear generation, mean that many European countries generate a large share of their electricity from no-carbon sources. France, Iceland, Norway, Sweden, and Switzerland each generated more than 90% of their net electricity from no-carbon sources in 2012, and eight other countries had no-carbon electricity accounting for at least 50% of their generation. The share of no-carbon generation in European countries is expected to continue to increase, as the European Union’s 2020 Climate and Energy Package targets both a decrease in greenhouse gas emissions and an increase in the share of energy consumption generated from renewable sources. There has already been a substantial increase in no-carbon generation since 2002, as countries have added renewables to their generation mix. Eighteen countries generate at least one-third of their generation from no carbon sources, and 13 generate at least half, up from 13 and 10, respectively, in 2002. Increased generation from solar, wind, and biomass has made up most of the change. For example, while Germany’s overall no-carbon generation share rose only modestly between 2002 and 2012, from 38% to 41%, there has been a big shift within the no-carbon portfolio, with the nuclear generation share falling.

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UPDATE Offbeat news

Energising Clams The giant clams’ sheen may one day inspire new forms of clean technology Brilliant shades of blue and aqua coat the iridescent lips of giant clams, but these shiny cells aren’t just for show, new research finds. The iridescent sheen directs beams of sunlight into the interior of the clam, providing light for algae housed inside. In a symbiotic return, the algae use that sunlight to power photosynthesis, resulting in energy for the giant clam. Essentially, the oversize mollusks, which can measure more than 4 feet long, have a natural solar energy system hiding in their shells, the Live Science reported. The giant clams’ colourful and sparkly sheen may one day inspire new forms of clean technology, the researchers said. For instance, traditional solar cells work well in direct sunlight, but not when they get too hot. With the clam’s design, a reflective sheen could help solar cells stay cool even when they’re exposed to intense sunlight. Most iridescent cells — including those that impart a vivid blue to the morpho butterfly, the glittery colours of beetles and the shine of birds’ feathers — are dead, much like fingernails and human hair. But the iridescent cells of squid and giant clams are alive. Giant clams have a dull outer shell, as well as a weighted shell hinge that helps them point their lips up toward the sunlight. Perhaps the iridescent cells, called iridocytes, play an optical function, the researchers reasoned.

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The team travelled to Palau, an island east of the Philippines in the tropical Pacific Ocean, to gather information about the giant clams. The iridescent cells reflected a remarkable amount of light into the clam, more than the scientists had initially expected. Clam tissue with iridocytes has about fivefold more particles of light, called photons, deep inside the tissue than clam tissue without iridocytes does, they found. The algae’s configuration is also efficient, the researchers found. If the algae were spread horizontally across the clam’s tissue, only the top layers of algae would get light. The giant clam, however, doesn’t have this obstacle. Instead, the algae are piled into vertical columns that allow the reflective cells to shine light along the sides of the columns — not just the algae on top. The reflected light is also less intense than direct sunlight, so the algae don’t get fried. The study is “very interesting,” Euichi Hirose, a professor of invertebrate biology at the University of the Ryukyus in Japan, said. “Now, we know the giant-clam mantle has a more sophisticated function than we expected,” said Hirose, who was not involved in the current study. “The colourful mantle reflects useless light for photosynthesis (green and yellow) and scatters useful light (red and blue) forward, and laterally, into deep tissue.”


www.cdp.net


Cover Story Florian Krueckl

the chemical story Innovation takes centre stage in BASF’s organisational culture, Florian Krueckl says Sustainability is intrinsic to BASF’s core business values. the 150 year-old chemical company has developed a new process to review and evaluate the sustainability aspects of the approximately 50,000 relevant product applications in the company’s portfolio. The Sustainable Solution Steering method is an externally-validated process that measures the products’ contribution to sustainability within their various markets and industries and to increase this contribution through targeted steps. Over the past three years, BASF has already analysed more than 80% of its portfolio. The data shows, for example, how a product contributes to cost effectiveness and resource conservation, as well as to health and safety. The concrete sustainability requirements of various customer industries are taken into account as well as regional differences. The whole product portfolio will be analysed by the end of 2014. BASF Middle East Managing Director Florian Krueckl tells Ashish Saraf that sustainability is the fundamental constituent of the company’s business strategy.

BASF is close to concluding a three-year review of its sustainability. How will the results impact your future business decisions, such as potential acquisitions?

We track and look at our contributions to sustainability as an ongoing process. However, three years ago we started a process to look into the sustainability contributions of our product portfolio. Based on these findings we define measures in our business strategies, to foster an increase of “Accelerators”, solutions with a substantial sustainability contribution, in our portfolio. We are convinced that solutions with a pronounced contribution to sustainability will grow stronger than average due to rising demand from customers. Investment decisions will also take sustainability aspects into consideration.

With stakeholders looking to maximise return, does sustainability have a place in the chemical industry?

More and more end consumers are considering sustainability when making purchase decisions. Your assessment of 50,000 product uses across five continents found that applications with about US $258m of total annual sales had a ‘sustainability concern’. What are the factors taken into account for this assessment, and what impact will this have on your improvement plan?

We strive for sustainability not as an end in itself, but because this is key to our long-term business success. Through BASF’s “We create chemistry” strategy, which we established in 2011, we are placing an even stronger emphasis on the contribution of its solutions to current and future sustainability needs. Chemistry is an enabler offering opportunities that significantly contribute to sustainability. With innovative solutions we can differentiate ourselves in the marketplace and simultaneously contribute to tackling the world’s environmental and social challenges.

All our solutions fulfil the global and local legal requirements in their respective applications. However, there are either upcoming legislations or advanced customer needs concerning the sustainability performance of our solutions which will pose a market risk for these products. Sustainable Solution Steering will serve here as an early warning system to help identify such market risks and to proactively address them, for example in cooperation with our customer or our innovation pipeline. The criteria for our sustainability assessment are derived from the three dimensions of sustainability: economy,

“We are convinced that solutions with a pronounced contribution to sustainability will grow stronger than average due to rising demand from customers” 014


Cover Story Florian Krueckl

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Cover Story Florian Krueckl

“BASF has identified three topics where chemistry plays an important role that will form the focus of its anniversary programme: urban living, smart energy and food� environment and societal. The qualifier check consists of three parts reflecting these dimensions. Each individual part is composed of a set of requirements which have to be met by the solution. Within these, we ensure minimum corporate and stakeholder requirements. The stakeholder requirements reflect relevant aspects that have been identified by different sources (e.g., materiality assessment). If a solution does not pass the qualifier check, it is subsequently subjected to a sustainability concern intensity assessment to evaluate the extent of the concern. A solution that has successfully passed the qualifier check is then subject to a benefit

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assessment to assess the solution’s contribution to sustainability. Could you give examples of applications that you identified as sustainably challenged?

A challenged product line we turned into a successful Accelerator product line are polyfluorinated compounds [PFCs], which are grease and stain repellents used for paper coating in food packaging. When released into the environment, these chemicals can bioaccumulate [build up] in humans over time, with adverse effects on health. Certain PFCs already have been phased out, while others that meet


Cover Story Florian Krueckl

current regulatory requirements and are still used in the food packaging industry are still in the market. Our new Accelerator products, however, are staying ahead of regulations – meeting the needs of the packaging industry with products that avoid the safety concerns associated with PFCs. Accelerator products in the food packaging industry include Epotal SP-101 D, a barrier coating for food-safe paper packaging made from post-consumer recycled fibres; ecovio, a biodegradable paper coating for coffee cups; polyamide films for cheese packaging and water-based resins; and Joncryl FLX for frozen food packaging. BASF engineered these products to meet market demands for reduction of weight and environmental impact by focusing on the use of renewable raw materials, capacity for recycling and the kinds of health and safety issues presented by PFCs and similar chemicals. BASF is preparing for its 150th anniversary in 2015 and has introduced a new claim, “We create chemistry”, in its logo. What does this change in the company’s brand identity underline?

The change underlines how BASF collaborates and innovates with customers and partners to contribute to a sustainable future. The new claim is derived from BASF’s “We create chemistry” strategy, which was announced in 2011. Since we launched this strategy, BASF has been increasingly focusing on offering its customers functionalised products and solutions based on chemistry

as a clever combination of compounds. It is therefore the right time to make the next step and move from “The Chemical Company” to “We create chemistry”. The new claim refers not only to science but also to the chemistry between people, which is at the core of BASF and its brand. Tell us about the company’s interactive Creator Space online platform, where customers, scientists, the public and BASF experts are invited to discuss solutions to global challenges related to urban living, smart energy and food.

BASF has identified three topics where chemistry plays an important role that will form the focus of its anniversary programme: urban living, smart energy and food. The needs of the growing world population for good living conditions, energy and food can only be met through innovation. Innovation in the 21st century will require new strategies and tools, and social networks are an important part of the mix. In 2015, insights from the conversation on Creator Space online will form the basis for discussions at numerous live and virtual co-creation events around the world. The aim is to use the anniversary year to drive innovation and make a lasting contribution to society and BASF’s business. The market for construction chemicals is becoming ever more complicated in the Middle East, where producers have to contend with a new wave of environmental codes

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Cover Story Florian Krueckl

“We are excited that the regional market is setting the momentum for greener and more environmentallyfriendly construction” and standards to make sure than their products remain on the right side of best practice. As a company known for sustainable products, does this scenario gives BASF an edge?

We are excited that the regional market is setting the momentum for greener and more environmentally-friendly construction. Such initiatives validate BASF’s corporate mission, where sustainability is an integral part of what we do. Additionally, BASF’s construction chemicals are widely perceived as market leaders throughout the region. Over the decades, we have earned the trust of our clients for our agility and versatility in anticipating and responding to the needs of the construction industry. For instance, we are the pioneers of the revolutionary Green Sense Concrete, a cost-effect mix optimisation service in which supplementary cementitious materials and other powders are effectively combined with BASF’s chemical admixtures.

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The resulting concrete consists partially of recycled material like fly ash and blast furnace slag, as well as specially formulated admixtures such as Glenium. These materials make the innovative construction material much more eco-preferable than conventional concrete. Green Sense Concrete meets or exceeds engineering performance targets. A core principle of BASF is driving sustainable construction: with BASF’s chemistry, buildings can be more durable and require fewer resources for maintenance. We offer a wide range of resource-efficient insulation solutions and concrete admixtures that reduce the needed amount of cement and water and repair and protection systems. We also enable the production of highly flowable concrete that ensures faster placement processes. Our sealants and waterproofing systems extend the life cycle of the structures, from the depths of the underground construction to the tallest buildings.


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Visit verdeinvest.net to learn more & to view our flagship project : Hotel Verde, Cape Town Airport, Africa’s Greenest Hotel (www.hotelverde.co.za)


Eco LEisurE Green Globe Eco LEisurE Green Globe

Eco certified Green Globe is the global certification for sustainable tourism. In order to become a member, hotels need to consistently save energy and water resources, reduce operational costs and positively contribute to local communities and their environment. The Green Globe’s sustainable certification programme is in demand from all types of businesses in the Middle East, including major hotels, resorts and all-inclusives, eco-retreats and speciality tour operators. The reason for this strong demand is that responsible tourism operators understand that working towards profitable outcomes for their people, their host community, the environment and their business leads to longevity and security. Furthermore, such hotels also enjoy promotion of their business to the world-wide market of leisure and corporate travellers, as well as meeting planners looking for sustainable travel options. BGreen features some of the Middle East’s Green Globe-certified hotels, trendsetters in running environmentally efficient businesses.

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Eco LEisurE Green Globe

Movenpick Hotel Doha

Jumeirah Zabeel Saray

‘Committed to a sustainable environment’

‘Innovative management strategies’

Mövenpick Hotels & resorts is one of the most Green Globe-certified hotel and resort chains in the world; and recently, in recognition of its sustainable operations and management, Mövenpick Hotel Doha in Qatar was certified. Following an extensive assessment detailing the hotel’s key indicators on energy usage, water consumption, waste output management, employee training and implementation of customer satisfaction measures, the property earned Green Globe certification for the third year running. The hotel continues to work on improving efficiency while providing a comfortable environment and outstanding facilities for guests. Fabien Chesnais, General Manager of Mövenpick Hotel Doha, says, “We constantly strive to run our business responsibly. We are proud to carry the certification for another year as proof of our environmental consciousness. Our hotel is committing today, to do the right thing for tomorrow.” Areas in which the hotel has earned the certification include significant savings in energy and water consumption in comparison to 2013, streamlined development plans for employees, and a quality of service which leads to optimal customer satisfaction. Internal conservation projects, as well as carefully planned communications aimed at raising environmental awareness, also play a role in creating sustainable business. In addition, Mövenpick Hotel Doha backs initiatives such as Earth Hour and No Paper Day. This strategy is part of a company-wide programme to establish a common and global approach to environmental, employer and social sustainability. Following its re-certification, Mövenpick Hotel Doha has devised comprehensive plans that will continue to support the hotel’s commitment to sustainable tourism and environmental, economic and socially responsible best business practices.

on the western wing of Palm Jumeirah in Dubai, luxury resort Jumeirah Zabeel saray has earned Green Globe certification for its sustainability management strategies and green teamwork. The hotel received a score of 90%. Since its opening, Jumeirah Zabeel Saray has implemented water and electricity saving measures wherever possible, such as using a cost-effective solar water heater at the Plaj Restaurant. The property also has an STP (sewage treatment plant) to treat effluent and recycle it for irrigation of resort grounds and gardens, as well as its own organic chef ’s garden, where aromatic herbs and a multitude of fresh fruit and vegetables are grown. Responsible environmental planning is further displayed with the use of composite decking. Instead of using traditional wood, Eco-Wood has been purchased for the construction of decking for all external areas of the resort around the pool bridge, villa terraces, swimming pool and Plaj Restaurant. Guests and visitors are informed about water and electricity conservation initiatives. The hotel’s policy on paper reduction starts with paperless check-in and check-out, while promotional materials in rooms are strictly limited in comparison to other five-star hotels. Concierge staff use iPads to assist guests with enquiries, and the use of paper has also been reduced in back-house operations. The resort encourages all staff to reuse or recycle paper.

“Jumeirah Zabeel Saray has an STP (sewage treatment plant) to treat and recycle effluent“ 021


Eco LEisurE Green Globe

Burj Al Arab ‘Green policies for luxury’ The Burj Al Arab hotel was awarded Green Globe certification following a comprehensive sustainability audit conducted by Dubai-based consultancy Farnek. repeatedly voted the world’s most luxurious hotel, Burj Al Arab’s certification shows that luxury can be green. The hotel impressed throughout all areas of the operational audit, excelling in particular in water usage reduction and grey water recycling, as well as in managing its energy output and carbon footprint by regulating room temperature in suites. The hotel’s environmental efforts were also commended. Its Dubai Turtle Rehabilitation Project – launched in 2004 with close collaboration between the Dubai Wildlife Protection Office, Jumeirah Group, Central Veterinary Research Laboratory and a team of specialised veterinarians – has helped return hundreds of sea turtles to the wild, many fitted with satellite tags to allow marine biologists further insight into their migratory patterns. Other areas that came under the scrutiny of the Green Globe audit included health and safety, human resource development, training, procurement and waste management. Apart from the sea turtle rehabilitation centre, the hotel management team encourages colleagues to participate in other local community initiatives, such as breast cancer awareness, beach clean-ups and mobile phone collections.

“The hotel excels in water usage reduction and grey water recycling, as well as in managing energy output”

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Eco LEisurE Green Globe

Iberotel Miramar Al Aquah Beach Resort ‘Promoting efficient operations’ recently awarded Green Globe certification, iberotel Miramar Al Aquah Beach resort in Fujairah, uAE has demonstrated leadership and innovation in the fields of operation efficiency and sustainable management. Being an environmentally-friendly hotel is one of the company’s biggest achievements, according to Ashraf Helmy, General Manager and Area Business Development Manager at Iberotel Miramar Al Aquah Beach Resort. “We came a long way since our initial certification in 2010, and I am so proud to see our successful journey – taking care of nature and protecting the environment, and doing our part for creating a green future,” Helmy says. The company also hopes to upgrade its Miramar Environmental Management System. Last year saw the launch of a new cleaning campaign in Wadi Wurayah, a government-protected tourism area in the mountains that is home to hundreds of species of animals and plants. The entire hotel staff volunteered to help collect garbage and remove graffiti from rocks. The resort also grows its own organic fruits and vegetables, and has its own irrigation system which uses recycled grey water.

At a regional level, the UAE’s Green Economy Partnership programme empowers the region’s position as a hub of sustainable business. The adoption of green technologies and best practices in environmental protection across key sectors, from energy and transportation to buildings and resource management, has proven economically and ecologically feasible.

Time Oak Hotel & Suites Dubai ‘Strategies for the environment’ TiME Hotels recognises the importance of sustainable tourism, and over the past few years, policies and initiatives aiming to reduce environmental impact have been adopted. The hotel has made it a mission to create a better and greener place for us and future generations. “We are extremely proud to earn the renowned Green Globe certification,” says Mohamed Awadalla, Vice President at TIME Hotels.

“TIME Hotels will continue applying and adapting values that include efficient and comprehensive waste and recycling management, and increased use of green technologies in everyday practices. We support our local community in their economic development and educate our team and guests about energy-efficient and climate-neutral options. We understand the importance of eco-tourism,” Awadalla adds. The property actively supports and participates in charitable events, such as the Breast Cancer Awareness Marathon and the Diabetes Fun Run Walkaton, and hosted the Al Noor Fun Day to benefit children with special needs.

“The hotel’s goal is to create a more enjoyable experience for guests, providing them with the best possible service in a sustainable environment” 023


SPECIAL REPORT Dubai Green Economy

Green credentials Following the success of the inaugural World Green Economy Summit in April 2014, the Dubai Supreme Council of Energy and the Dubai Electricity and Water Authority have now released the State of Green Economy Report A quarter of the world’s nations have ramped up efforts to implement green economic models. Sixty five countries have joined UNEP’s Green Economy Coalition, with deployment plans expected in a few years. The UAE is one of them, with a focused federal strategy for economic growth that aspires to position the country as a competitive, knowledge-based international powerhouse, substantiated in the multiple strategies and frameworks in place – from the UAE National Agenda

Vision 2021 to the sustainability theme and targets set for EXPO 2020. Dubai is leading the charge in the region, having hosted two dedicated conferences on green economy this year. The discourse and findings of one of them, the World Green Economy Summit 2014, have been enlisted in the State of Green Economy Report. The report was announced as one of the commitments made in the Dubai Declaration.

“Dubai, in particular, is leading the charge across the region, having hosted two dedicated conferences on green economy this year” 024


SPECIAL REPORT Dubai Green Economy

“We have seen an impressive push towards improved resource efficiency amongst the businesses we work with. The race for UAE’s greenest entity is on” Ivano IannellI, Ceo of DubaI Carbon

What are the highlights? Dubai’s government and industry stakeholders open up on the status quo – neverbefore compiled information and can sometimes be challenging to gather. You will find details on the milestones of the ‘The Dubai Declaration’, a pledge and action plan on moving the Emirate towards green economic development with the ambition to lead the transformation by 2021. Other commitments of the World Green Economy Summit 2014 are being outlined, including a soon-to-be-established Public Private Partnership Platform, and, youth engagement initiatives will help to involve all layers of Dubai businesses and community in the economic evolution. The report also introduces relevant initiatives including the Dubai Green Economy Partnership, Green Jobs Programme, Carbon Ambassador Programme to engage youth and an overview on the Dubai Smart City Initiative and the people behind the scenes. Other thematic chapters shed light on industry specific developments in the areas of smart cities, clean energy, sustainable lifestyle, responsible tourism, green finance and industry.

“In line with the Vice-President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum’s initiative ‘A Green economy for Sustainable Development’, Dubai is focused on driving green growth and this report is a measure of the monumental achievements across green industry, smart city, clean energy, lifestyle and consumer choices, sustainable tourism and green finance that have been made in such a short period of time. The report has been made available for everyone to deliberate and discuss,” comments Waleed Salman, Chairman, Dubai Carbon Centre of Excellence. The report emphasises that green economic development promises financial benefits, rather than weighing down the country’s economy. “It’s beneficial to all countries, and the UAE will demonstrate that through its green efforts,” adds Ivano Iannelli, CEO of Dubai Carbon. According to Frost & Sullivan, smart cities will give rise to business opportunities to the tune of US $1.5tn by the year 2020. The 240-page report indexes UAE’s green economic developments, highlighting Dubai’s painstaking efforts and offering a platform for research and replicable success stories to international experts and thought leaders. The report includes expert opinions of 72 industry leaders in their fields. UN bodies actively participated in the development of the report and provided input, with articles from the United Nations Development Programme (UNDP), United Nations Environment Programme (UNEP) and United Nations Industrial Development Organisation (UNIDO) featured. Other relevant supranational bodies shed further light on aspects of green economic development, including the International Bank for Reconstruction and Development (IBRD), International Renewable Energy Agency (IREA) and International Labour Organisation (ILO). In the coming six months, the report will echo the efforts of the summit to create additional momentum and critical reflection. The Global Footprint Network indicates that under a rapid reduction scenario the world could return to the one earth resources scenario (as opposed to two in 2008). “We have seen an impressive push towards improved resource efficiency amongst the businesses we work with. The race for UAE’s greenest entity is on,” says Ivano Iannelli, CEO of Dubai Carbon.

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METALs Steel and Aluminium

Cutting consumption Technological developments have enabled significant improvements in energy efficiency in the region’s steel and aluminum production Aluminium and steel are everywhere: in our cars, trains, airplanes, buildings, soda cans, antiperspirants, dyes and right on our kitchen table in the form of food additives and kitchen utensils. Not a day goes by when we don’t depend on these two metals. Producing these metals require incredible amount of energy. Technological developments, however, have enabled significant improvements in energy efficiency in steel and aluminium making. During the past 30 years, the amount

of energy required to produce one tonne of steel has been reduced by 50%. Water uptake and discharge are close to each other, with a small loss due to evaporation. Water recycled back into rivers and other sources is often cleaner than when extracted. Emirates Steel in the UAE is taking part in an innovative and ambitious project whose aim is to capture, reuse and store 800,000 tonnes of carbon dioxide (CO2) from its steel plant annually. The project is scheduled to be completed by

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METALs Steel and Aluminium

During the past 30 years, the amount of energy required to produce one tonne of steel has been reduced by 50% 2016. The goal is to produce steel with lower carbon dioxide emissions to the atmosphere by capturing the CO2 produced in the iron and steel making process, injecting it into existing oil fields for enhanced oil recovery (EOR) and storing it at the same time. The CO2 supply stream from the Emirates Steel plant, contains approximately 90% CO2, and will be transported to a compression and dehydration facility at the storage site in Mussafah. The CO2 will be compressed creating CO2 with a purity of 98%, then transported through 50km of pipeline network, and finally injected into an onshore oil field, operated by Abu Dhabi Company for Onshore Oil Operations. This project was made possible thanks to the partnership between Masdar, the Abu Dhabi national clean energy conglomerate, and the Abu Dhabi National Oil Company (ADNOC). “Carbon Capture and Storage (CCS) is a mature technology. At the moment, CCS activities are viable as long as the captured CO2 can be utilised and implemented. The overall offering is still at early economic maturity stages and may require a few more years before being widely accepted across industries,” says Ivano Iannelli, CEO, Dubai Carbon Centre of Excellence. Steel demand is driven by robust construction, infrastructure developments, petrochemicals and tourism in MENA, particularly in the GCC. The region offers quality electric power at the cheapest tariff in the world, which is ideal for the steel industry. “Energy costs are competitive and as a result these industries find it relatively comfortable to set up in the region. Furthermore these industries are traditionally conservative and may not necessarily embrace change. However, this is not really the case in the region, where innovation is always supported and many success stories have been locally originated and being replicated across the region and globally,” Iannelli adds. One such success stories is Qatar Steel’s efforts in minimising energy consumption in its production facilities. In 2013, the company claimed to have reduced its energy consumption by 2.4% and its total greenhouse gas emissions (GHGs) by 3.3%, while increasing its overall productivity by 2.5%. The company also introduced a number of waste management initiatives such as recycling by-products generated during production and through collaboration with some concerned bodies. “At the sector level, we will continue to be actively engaged in Qatar’s Sustainable Development Industry Reporting (SDIR) Programme, which aims for advancing the Qatar energy and industry sector’s performance and leadership on sustainable development,” Ali Bin Hassan Al-Muraikhi, Managing Director and General Manager says.

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Energy required to produce new aluminium is down more than a quarter since 1995 and the industry’s carbon footprint is down nearly 40%. Local aluminium companies are truly at the forefront of this change. “While the global average is 12 to 14 tonnes of CO2 emission per tonne of aluminium production, there are local instances where emission is scaled down to 9 tonnes,” Iannelli of Dubai Carbon Centre of Excellence says. In April last year, Dubai Aluminium Company (DUBAL), which powers one of the world’s largest aluminium smelters with a 2,350 MW power station, installed GE’s Advanced Gas Path solution, to expand the performance of its power station’s output, efficiency and maintenance intervals. Since completion of the upgrade, the gas turbine’s output increased by 3.4%, generating an additional 5.88 MW and improving fuel efficiency by about 1.5%. “Incorporating these new technologies into our power station is central to our long-term strategy of producing aluminium products as efficiently and cost-effectively as possible for our customers,” said Tayeb Al Awadhi, Vice President, Power & Desalination of DUBAL. Research is now focused on feasibility at various levels of production, from laboratory work to pilot plant development, demonstrators and eventually commercial implementation. The steel and aluminum industry in the region should be fully aware of the need for implementing technological solutions to reduce carbon emissions to the atmosphere through CCS or other forms of breakthrough technologies and they must continue to concentrate its efforts on this goal for decades to come.

01 Ivano Iannelli, CEO, Dubai Carbon Centre of Excellence


METALs Steel and Aluminium

Oman’s aluminium legacy BGreen talks to Sayyid Wasfi Jamshid Abdullah Al Said, Chairman of the Board of Directors, NAPCO (National Aluminium Company - Oman) for further insight on how the regional companies are at the forefront of sustainable metal production How efficiently is the aluminium industry moving towards a sustainable future? Since recycling aluminium uses less energy and reduces carbon footprints, the GCC aluminium industry is poised for a sustainable future. NAPCO is proud of producing 100% recyclable products, which in principle means that the same material can be used repeatedly. We are committed to protect the environment and contribute towards a greener community. Tell us about NAPCO’s initiatives towards creating a greener manufacturing process? At NAPCO, we aim for sustainable development while remaining economically viable. We recognise the value of greener business practices and have therefore adopted a holistic approach to our business strategy. Within our manufacturing process, we constantly upgrade to environment friendly solutions by replacing

or purchasing new equipments. We have also provided training to our staff to follow environmental and safety best practices. What are the main challenges that manufacturers face in achieving sustainability goals? The ever-changing demands of customer requirements act as an impediment in achieving our sustainability goals. There is also the need for qualified and skilled staff for better coordination with the industry, policy makers and customers. Furthermore, exterior uncontrollable factors such as the global aluminium price pose challenges which heavily influence how sustainability is maintained. Where does the region stand in terms of CCS (Carbon Capture and Storage) in aluminium production? CCS can be one of the long-term solutions for the GCC’s environmental sustainability. Having a major responsibility to reduce their carbon footprints, GCC countries need to develop and deploy CCS in aluminium production. Since it is a relatively new technology involving advanced engineering processes in the region, it will need some time to give a conclusive statement on the region’s stand in terms of CCS in aluminium production.

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the time is now The time for GCC petrochemicals to contribute to the global sustainability agenda is now, say industry experts with growing population demanding more resources than the earth can generate, contributing to the global sustainability agenda will be crucial for survival, said speakers at the 2nd Gulf Petrochemicals and Chemicals Association’s (GPCA) Sustainability Conference in Dubai. “The United Nations expects worldwide populations to reach 9.6bn people by 2050,” said Margaret Suckale, Member of the Executive Board, BASF, in her keynote speech. “To put this into perspective, if the world were a village of 100 people, population would grow to 136 inhabitants in the next 40 years, with a majority of growth coming from Africa and the Far East.” Suckale explained that people are demanding resources at a faster rate than the earth can regenerate reserves, making sustainability an absolute necessity for human survival. “BASF is involved by translating global megatrends into products that contribute to sustainability needs.” Commenting on the progress of the GCC’s petrochemical industry, Dr Abdulrahman Al Jawahery, President of GPIC, Bahrain and Board Member, GPCA said, “BASF is a leader in sustainability because they have been around for 150 years. The GCC [petrochemical companies] don’t need a 150 years. Petrochemical producers here have taken extremely important steps to contribute to the global sustainability agenda.” Dr Al Jawahery hailed the growth of the petrochemical industry in the Arabian Gulf, stating that the sector has grown into a 100m tonne business in 30 years, and capacity is expected to grow to 170m tonne in the next five years. “This is a lot of products,” continued Al Jawahery. “However, there are shortcomings. Our educational

institutions have not kept up with industry growth. Also, aside from SABIC who have 13 research and development centres, we are frankly not investing enough in research and development either.” The Middle East holds an estimated 45% of the world’s oil and gas reserves, but only 10% of the global petrochemical capacity, illustrated Dr Al Jawahery. “Growth is a process. We will need to learn from companies through collaboration with international partners like BASF, Dow Chemical, Shell, ExxonMobil… We need to do more.” According to the GPCA’s inaugural Sustainability Report, petrochemical producers in the Gulf have made great strides in improving their sustainability performance. For example, GCC chemical producers have reduced energy consumption per tonne by 8% of the last two years, through technical renovations. “The conclusion from discussions at this conference and our research is clear: in the GCC, sustainability has evolved from a concept to a business imperative,” said Dr Abdulwahab Al- Sadoun, the GPCA’s Secretary General. “However, sustainability will require a buy-in not only from the company’s leadership but also from company stakeholders, governing bodies, employees and the general, making it challenging to ‘sell’ this concept both within and outside the production facilities. This is a long journey and there is good news – we are already well on our way to achieving respectable results.” Now in its second edition, the GPCA Sustainability Conference hosted over 200 delegates from 17 countries over two days.

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CASE STUDy NASA Sustainability Base

Ingenious alliance William McDonough + Partners, AECOM, and Swinerton Builders used Autodesk software to help develop NASA Ames Research Center’s new Sustainability Base, one of the federal system’s greenest facilities The National Aeronautics and Space Administration (NASA) Ames Research Center at Moffett Field, in the heart of California’s Silicon Valley, conducts critical research and development for the space agency, with a primary focus on supercomputing, networking and intelligent systems. Recently, NASA Ames initiated work on the Sustainability Base, a US $20.6 million facility designed to surpass standards for LEED Platinum sustainable design certification and approach net-zero energy consumption. When complete, it will be one of the federal system’s greenest buildings and the first new NASA Ames facility in 20 years. NASA Ames selected William McDonough + Partners (WM+P) as design architect and AECOM as architect of record for the project. The team provided a combination of programming, architecture, interior and landscape design, and LEED consulting as well as structural, civil, mechanical, electrical, and plumbing engineering services. Swinerton Builders served as general contractor. The challenge The building’s design challenges included a complex radial geometry, an innovative steel-frame exoskeleton and numerous eco-friendly features, such as geothermal wells, natural ventilation, high-performance wastewater treatment and a photovoltaic roof providing 30% of the building’s power.

The facility, which houses administrative and research groups, also features an adaptive building control system and a flexible, open floor plan. “Our ultimate goal was to create a self-sustaining building that produces virtually all of the energy it consumes on-site,” says June Grant, AECOM project manager. Budgetary restrictions forced NASA Ames to accelerate the project timeline or risk loss of funding. “We needed a common platform that would enable us to produce the project in a very quick time frame,” says Grant. “In particular, it was crucial that the structural engineers and architects be in constant communication.” On this project, AECOM team members were based in San Francisco, Moffett Field, and Orange County, California; Albuquerque, New Mexico; and Phoenix, Arizona. To connect the geographically dispersed team, AECOM relied upon Autodesk building information modelling (BIM) solutions, including Revit Architecture software and Revit Structure software, complemented by Navisworks Manage software, Ecotect Analysis software and tools based on the AutoCAD platform, such as AutoCAD MEP software. “These powerful tools helped provide the rapid responses we needed on this complex, fast-track project,” says Tom Horan, Vice President at AECOM and AECOM’s site director at NASA Ames. NASA requires BIM use on all projects exceeding US $10m.

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case study NASA Sustainability Base

“AECOM examined how the sun moved across the sky throughout the year, searching for ways to take advantage of passive solar lighting in the building” The SoluTion To make best use of the BIM approach, design architect WM+P used Revit Architecture software to help develop the initial model and perform preliminary structural and mechanical studies, before passing the model on to AECOM. “That enabled the engineers to move forward, while we continued design work on the exterior skin,” says Alastair Reilly, director at WM+P. “We were an integrated team working together in real time.” Revit Architecture was an ideal solution for the building’s complex, radial geometry. “Every potential design change had numerous implications,” says Horan. “The BIM process, supported by Revit Architecture, helped us understand those implications, communicate them to the other team members, and make faster, more-informed decisions.” Revit Architecture also enabled AECOM to more quickly examine and evaluate multiple design scenarios. For example, at one point during the design process, rapidly rising material prices forced the team to change the design in order to stay within budget. “The model enabled us to adjust the floor-to-floor heights more quickly so that we were able to save enough on material costs to help meet the budget requirements,” says Horan. link The diSciplineS One of the most visible aspects of the new facility is its innovative steel-frame exoskeleton, which required close coordination between the architects and structural engineers, who were using Revit Structure software. “A common BIM software platform enabled the architects to avoid duplicating the engineers’ work,” says Horan. “They could see more quickly how structural changes impacted the architecture.”

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This level of connectivity helped increase design accuracy. For example, when the structural engineer adjusted a piece of steel, Revit Architecture automatically flagged the change, informing the project manager that the connections no longer worked. For added design accuracy, the team conducted weekly clash detection with Navisworks Manage. “Navisworks was crucial to better understanding how architecture and structure aligned,” says Grant. The exoskeleton was an essential component of another design goal: an open ¬¬– but narrow – column-free floor plan that will encourage flexibility and collaboration among the building’s end users. “By putting the lateral resisting system on the outside of the building, we were able to free up the entire floor plan,” says Horan. The exoskeleton also increased structural performance during seismic events and served as an armature for modular shading devices. increaSe coordinaTion During construction, the contractor Swinerton Builders imported the Revit Architecture model into Navisworks Manage software, using it as the foundation for further clash detection. “Our mechanical, electrical and plumbing, fire protection and sprinkler system subcontractors created models using AutoCAD MEP and other CAD tools,” says Daniel Gonzales, LEED AP, Corporate Manager of Virtual Design and Construction at Swinerton Builders. “Twice a month, we imported all of these models into Navisworks Manage and performed clash detection, using the Revit Architecture model as background.”

aTTain efficiency STandardS Right from the start, AECOM examined local climatic conditions


CASE STUDy NASA Sustainability Base

“Our ultimate goal was to create a self-sustaining building that produces virtually all of the energy it consumes on-site“

As the design developed, AECOM exported the Revit model to a third-party application for energy analysis by the team’s high-performance building engineers, who supplied feedback on window sizes and locations, helping the team validate the design direction. “We were able to fine-tune the design within a very short time frame,” says Grant. “Typically, on a project like this, you would not have a chance to do that much benchmark testing to make sure you are performing according to your targets. Revit Architecture software and its ability to talk to other applications helped make the process relatively easy.”

June Grant, the proJect manaGer for aecom

and how the sun moved across the sky throughout the year, searching for ways to take advantage of passive solar lighting in the building. To help meet the project’s exacting sustainability standards, AECOM exported data from the model to a variety of analysis software applications, including Ecotect Analysis. AECOM used these tools to compare the performance of the lighting layout against the team’s goals, designing, fine tuning and analysing in a constant loop. “Traditional office spaces hide behind high walls,” says Grant. To encourage collaboration, AECOM wanted to introduce a new culture of lower walls and open spaces. With data from the Revit Architecture model, AECOM used Ecotect Analysis to investigate how far sunlight would extend into the building’s open workspaces. “That helped us determine the impact that lower partition walls would have on energy consumption and gave us valuable feedback about the design.” WM+P also used information from the Revit Architecture model, using Ecotect Analysis to better understand the cost impacts of its design decisions, particularly around floor-toceiling heights and integration of daylight into the design. “We were able to optimise the daylighting, making sure that what we created worked for the benefit of the building from both an engineering and cost standpoint,” says Reilly. “Ecotect Analysis helped us study the impact of potential design changes faster, more effectively and earlier in the design process.”

ShowcaSe The fuTure NASA Ames wanted the completed building to serve as a platform for experimentation with advanced technologies, such as the building’s integrated control system. “The building was designed to operate as an intelligent unit, where the shading devices, lights, windows and ventilation are all driven by monitoring devices and computers,” says Horan. This system – and the real-time data it produces – can help NASA Ames reduce energy usage. For example, to prepare a conference room for a previously scheduled meeting, the system can factor in current weather conditions and the number of people in attendance and adjust the thermostat accordingly at the appropriate time. The reSulT “Using Autodesk BIM solutions, we completed the drawings and design in about nine months – half the time originally scheduled for this project,” says Grant. “Autodesk BIM solutions were a crucial component in both the production of the design documents and in the analysis required to evaluate our recommendations. They were the tools of choice for communication because they help facilitate dialogue and coordination within the design team. We were very impressed.” Reilly at WM+P agrees. “Although geographically quite dispersed, the team was integrated through the BIM process and the model. We were very happy with the results.”

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CONSTrUCTiON Trex Company

Composite decking Having bagged the Jumeriah corniche project, Trex Company looks to further expand in the Middle East region

Trex Company, a US-based manufacturer of eco-friendly decking, was earlier this year chosen to provide deck boards for the Jumeriah Corniche Development Project, which is expected to be the longest boardwalk in Dubai. The company has been manufacturing deckboards and other outdoor living products, using recycled polyethylene and wood, for 20 years now. Executive Director Bryan H Fairbanks talks to Shruthi Saraf about its pioneering work in composite decking. Tell us about your company.

Trex invented the composite decking business and we have a leading market share across the world. In the US we have about 35-40% market share, and we produce more linear metres in decking than anyone in the world. We have been in business for over 20 years now, and the great part of the Trex company is that we have been a green company since

the beginning. We did not have to actively think about creating a company to recycle materials. Instead, we had recycled materials and we said what we can do to add value to these materials. So the company started with a green heritage long before people were interested in green products, and that is something we are proud of. It is really in the DNA of the company. A key part of it is also that your consumers do not expect to make any kind of sacrifices just because it is a green product. It has to be a good product, it has to meet all their expectations, and it has draw value at the end of the day. What makes your products sustainable?

Our products have been based upon recycling of polyethylene plastic, wood and a number of other additives that go into the deck board. We launched the

“The Trex Company started with a green heritage long before people were interested in green products and that is something we are proud of. It is really in the DNA of the company� 037


CONSTrUCTiON Trex Company

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Transcend product line in 2010, the third generation composite deck board. It has a shell, which allows it to be fade-, stain- and scratch-resistant. This really addresses all the weaknesses of the prior deck boards in the market, and it really resonated with the customers. The dyes used in the board are not hazardous either. The polyethylene is sourced from grocery stores in the form of bags, from dry cleaners, shrink wraps from manufacturing plants, and any other sources of film that we can recycle. We source our wood from floor manufacturers, cabinet or other furniture makers. In a year we save about 180 million kg of plastic and wood from going into waste facilities.

distributor covers most of the GCC for us, but we have primarily seen a lot of sales in the three countries.

Can using your deck boards help towards achieving LEED certification?

Our deck boards are highly favoured. There are some competitors, but they only use new sources of wood and plastic and our products are very competitive against them. Our Transcend product line comes with the shell technology and are also low maintenance, as they are stain-, scratch- as well as colour fade-resistant. From a price perspective, ours can also be competitive with other first generation composites, which are just made up of wood and plastic without the shell.

Trex is certified for a variety of different LEED points. We have been involved with LEED ever since it started, and even with our first generation products we have been generating LEED points for those who use our deck boards. More importantly, we are the first composite deck manufacturer to receive certification from the International Code Council Evaluation Services (ICC-ES) SAVE verification for Recycled Content. This certifies that our products are made of 95% recycled content. Now a lot of companies just talk about their green credentials and we have proved it with this certification. Further, the deck boards can in turn be recycled, and if we have any scrap material produced at the end of the line, it is taken back into manufacturing. Tell us about your projects in the Middle East?

We have been doing a number of projects in the Middle East since 2010. We have had big projects such as the one with JW Marriott Marquis Dubai, and other commercial and residential projects in the UAE, Oman and Qatar. Our

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What is your growth outlook for this region?

We do have interest in projects coming up in Kuwait, Saudi Arabia and other countries. We have been in the market since 2010 and at this point we have made good progress, and see some real volume coming through. Our product is beginning to be known primarily for the quality and people are keen to bank on the LEED points and other environmental benefits that come with it. But yes, we are growing in this region. It is generally believed that green products are costly. How does your product compare with other deck boards?

Could you tell us about your manufacturing?

We have two manufacturing locations, one in Virginia and one in Nevada. Our products are exported to over 40 countries, and as we continue to grow we will consider manufacturing elsewhere. Today, from an energy-use perspective, we are much better off exporting the product from that facility than we would be to build a facility in one of those countries. But in a matter of years we see that potentially changing. We are very mindful of where we can add the most value and reduce overall costs. 01 Executive Director Bryan H Fairbanks



News ANAlysis Shale Gas

Fracking plight Close to 40% of the world’s shale gas reserves, particularly in China and India, are beneath areas that have little access to water

Governments and businesses using hydraulic fracturing to develop shale gas could face intense water competition in the world’s largest reserves, according to a new report by the world Resources institute (wRi). The report, Global shale Gas Development: water Availability & Business Risk, says that 38% of the world’s shale resources face high to extremely high water stress or arid conditions. “Water risk is one of the most important but underappreciated challenges when it comes to shale gas development. With 386m people living on land above shale plays, governments and businesses face critical choices about how to manage their energy and water needs,” says Andrew Steer, President and CEO, WRI.

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“This analysis should serve as a wake-up call for countries seeking to develop shale gas. Energy development and responsible water management must go hand-in-hand,” Steer adds Hydraulic fracking consumes as much as 25m litres of water for each well. Roughly 386m people around the world – more than the total population of the US – live in areas identified as potential shale plays according to the report, which ranks water stress across the 20 countries with the largest shale resources. In 40% of these countries, future shale production could happen in arid conditions or under high water stress. The report also evaluates water availability for every shale play in the 11 countries either pursuing or most likely to pursue


News ANAlysis Shale Gas

“Hydraulic fracking consumes up as much as 25m litres (6.6 million gallons) of water for each well”

hydraulic fracturing: Algeria, Argentina, Australia, Canada, China, Mexico, Poland, Saudi Arabia, South Africa, the UK and the US. Water availability and shale resources vary from country to country, making hydraulic fracturing’s potential unique in almost every location. China has the world’s largest estimated deposits of shale gas (1,115tn cubic feet), according to studies by the US Energy Information Administration. Yet China is also one of the world’s most naturally water-stressed nations, home to a fifth of the world’s population but only 7% of its freshwater resources. WRI’s team compared maps of China’s potential shale plays with available water and found that 61% of China’s shale lies in arid regions.

China recently halved its mid-term projections for shale gas development, from a goal of over 60 billion cubic metres annually to 30bn cm by 2020. Most of the shale deposits in India, which faces steeply rising energy demand (and a dire need for fuels that produce less smog than diesel and coal), are in regions that already face water shortages. “With many countries already facing arid conditions and high water stress around the globe, this report can help to ensure that there’s enough water available for industries, farms and people, even if shale development advances,” says Paul Reig, Associate at WRI and the report’s lead author. “Thankfully, there are smart and practical steps that countries and businesses can take to help reduce the water risks posed by future shale development.” The report shares four recommendations to help governments, companies and civil society protect water security while minimising business risks. Conduct water risk assessments to understand local water availability and reduce business risk; increase transparency and engage with local regulators, communities and industry to minimise uncertainty; ensure adequate water governance to guarantee water security and reduce regulatory and reputational risks; minimise freshwater use and engage in corporate water stewardship to reduce impact on water availability. Seven indicators were used to evaluate water availability and associated business risks for shale development: Water stress, water-supply variation over the year, drought severity, groundwater depletion rates, largest water user, population density and depth of shale reserve.

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INNOVATION Product Update

Innovation

Solar powered candles Solarway www.solarway.com

AIRcel Bioreactors U-Earth www.u-earth.ae

PRIMAL EC-4642 ME Dow Construction Chemicals www.rooftopics.com

Solarway, a designer and manufacturer of solar-powered products for charging and lighting, recently launched Solar Candles, a unique lighting solution designed to bring affordable light where there is no continuous supply of electricity. As well as being significantly cheaper, Solar Candles are also safer than wax candles, which cause numerous fire accidents every year, and cleaner than kerosene, which creates dangerous indoor air pollution.

AIRcel Bioreactors are effective, reliable and efficient air purification technology, removing all biological and chemical contaminants, including viruses and bacteria. All biodegradable molecules between 0.003 microns and 10 microns+ are contained and oxidised, through natural biological oxidation.

Dow Construction Chemicals, which has years of experience developing products for elastomeric roof coatings, has launched a new technology for energyefficient Cool Reflective Roof Coatings (CRRC) – “cool roofs”. When applied to exterior roof surfaces, these coatings reduce the amount of air conditioning required in hot climates by reflecting rather than absorbing solar heat and are designed to cope with surface temperatures in excess of 80˚C.

Key features: The candles use the latest battery technology which gives over 60 hours of light from a single charge. Each candle uses three LEDs giving 18 lumens of light. The solar-powered candles are at least twice as bright as a normal wax candle and combine cheap, clean and safe lighting. The product comes with a 4-5 years guarantee. The solar candles hold no maintenance costs or recurring running costs, making them appealing to those in poorer areas.

Key features: AIRcel Bioreactors remove 99.9% of all contaminants from the air. It is certified and approved according to EN , CE and GS standards. The bioreactors are stand-alone units that come in several sizes that do not create waste and do not need replacement filters. Water and U-Ox (a 100% natural, biological additive) are the only two ingredients required to operate the bio reactors on a regular basis. Power consumption is equivalent to a light bulb. Certified and approved according to EN, CE and GS standards.

Key features: The new product is a water based acrylic polymer which has been designed specifically for the conditions in the Middle East, of extreme warm temperatures, sun and dust. Elastomeric roof coatings formulated with the new material from Dow can reduce the cost of cooling a building by as much as 20%. The coatings can also protect the roof from environmental degradation and help reduce the effect of peak temperatures.

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DIARY DATES Events & conferences

Diary dates Emerging Solar Rooftop Market in MENA: The Opportunities Explained Dubai, UAE November 6

Rooftop solar is gathering significant momentum across the Middle East region. This presents an excellent opportunity for the solar sector, especially those that have delivered success in rooftop solar in other countries. They have the opportunity to now apply their expertise in the Middle East. MESIA and Eversheds are organizing a half day seminar focused entirely on the extent of the rooftop opportunity, the best approach to structure and the financing models likely to be applied. To understand what this means in terms of business opportunities and project time line, join the event.

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Saudi Build Seminars Riyadh, Saudi Arabia November 10-13 After 25 years of successfully hosting the Saudi Build exhibition, Riyadh Exhibitions Company (REC) and Advanced Conferences and Meetings (ACM) are launching the Saudi Build Seminars. This unique two day series, held concurrently with the Saudi Build exhibition, will present a number of innovative, high-level sessions for all those involved in the Kingdom’s Design and Construction industries. Saudi Arabia is the largest and fastest-growing construction market in the Gulf and currently accounts for almost 40% of projects in the GCC. Fuelled by public sector funds and overseen by regional municipalities, the bulk of the Kingdom’s expenditure is being used to develop five key areas by 2020 - Healthcare, Hospitality, Education, Housing and Transport.

CEBC 3rd Annual MENA Clean Energy Forum 2014 Dubai, UAE December 1 CEBC’s 3rd Annual Conference 2014 provides a unique platform that brings together key stakeholders from the private and public renewable energy sectors in the MENA to further the development of new sustainable policies across the region. You will meet senior officials, government dignitaries, and experts from the fields of smart grids, energy and water efficiency, and renewable energy.

Saudi PPPP Jeddah, Saudi Arabia March 1 to 3, 2015 With over 11 successful editions in Riyadh, Saudi Plast & Petrochem and Saudi Print & Pack (Saudi PPPP) has become the longest running industrial show in the Kingdom of Saudi Arabia (KSA). The event has positioned itself to cater to the networking needs of industrialists and key stakeholders in the petrochemical, plastic, printing and packaging industries. Saudi PPPP has successfully created a favourable venue to meet and discuss current industrial trends and fresh business opportunities in the KSA and the Middle East and at the same time answered the need for the latest and most innovative products and technologies. Riyadh Exhibitions Company, the organizer of Saudi PPPP, will be organizing the 12th edition of Saudi PPPP for the first time in Jeddah.


RECRUITMENT Sustainability vacancies

Sponsored by

Recruitment Infrastructure projects in the GCC: A green demand

SuStainability VacancieS from allen & york acoustics consultant, Dubai A junior Acoustician is required to join a multidisciplinary consultancy undertaking environmental noise & building acoustic projects across the GCC. Senior commissioning manager (meP), Qatar

Led by ambitious visions and plans, the number of infrastructure projects, the backbones of development ambitions, are tremendously increasing within the Gulf countries. The total value of awards for such projects in 2014 are forecast to exceed US $86bn, which represents an increase of 77.8% over 2013. Saudi Arabia, United Arab Emirates and Qatar are the biggest markets with a total value of infrastructure projects (at various stages) in August 2014 of $163bn for KSA, $103bn for Qatar and $95bn for UAE. With a strict enforcement of the HSE and sustainable regulations, such impressive figures are generating numerous opportunities for green professionals. Jean-Maxime Long, Managing Director of sustainability recruitment consultancy firm Allen & York.

An experienced Commissioning Manager with a proven track record in taking projects through commissioning of LEED accredited projects to lead a team working on a number of prestigious projects. air Quality Scientist, Saudi arabia 2 Air Quality Scientists proficient in the use of modelling software are required for a large pollution control project in the Eastern Province environmental manager, Qatar An Environmental Manager is required to oversee compliance of the CEMP & Environmental activities of a local contracting company. marine Scientist, bahrain

An experienced Marine Scientist is required to join the operations of one of the Gulf’s leading marine environmental consultancies. country manager, iraq An Iraqi National is required to lead the operations of a large European environmental service company supporting the international oil companies operating in Basra. Senior Sustainability consultant, Dubai The Dubai team of a bespoke sustainability consulting practice are currently looking to appoint an experienced consultant to project manage a number of sustainable building projects. bim Specialist – Dubai International Design Consultancy is currently looking for a BIM Specialist with a minimum of 5 years’ experience of working with BIM to join the team in Dubai. associate meP – abu Dhabi International Design Consultancy Currently looking for a Senior

to Associate Degree Qualified Engineer, 10 year experience, Western Educated. Public Health Design – abu Dhabi, Dubai, Qatar International Design Consultancy - Must have relevant experience in Public Health Engineering design in the building services sector. Senior bmS engineer – meP contractor Dubai Experienced in Building Management Systems (Johnson Controls/ Siemens/Honeywell/ or similar). Knowledge of HVAC and Electrical systems required. technical risk and Safety manager Based in Abu Dhabi, for a leading technical risk consultancy, negotiable salary. Director of engineering, PhotoVoltaics Based in Abu Dhabi, for a leading solar EPC which has who won several project within the MENA region, negotiable salary.

To apply to any of these vacancies visit www.bgreen.ae/

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GREEN PERSONALITY Linkin Park

Recharging the planet Linkin Park believes that passion for music and environmental protection goes hand in hand Grammy-winning rock-rap sextet Linkin Park began their work for the environment after finding themselves on tour in Asia when the Indian Ocean tsunami hit in 2005. Following the tragedy, the group founded Music for Relief, an environmentally conscious organisation that calls upon the music community to fight global warming. Band co-founder Mike Shinoda says they saw the cities they had just performed at being completely destroyed. The goal of Music for Relief is to financially help people caught up in natural disasters and raise awareness on global warming.

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Earlier this year, UCLA’s Institute of the Environment and Sustainability honoured Linkin Park for raising more than US $6m for disaster relief and environmental programmes. In 2012, the band kicked off an initiative called Power the World, with the goal of bringing clean energy to one million people. It started in partnership with the United Nations’ Sustainable Energy for All programme, which aims to achieve universal energy access by 2030. The band, whose appropriately titled album Recharged was released last year, have since promoted a series


of initiatives geared towards improving energy access: solar lights in Haiti, solar suitcases in Uganda, energy-generating footballs in South Africa. The band has even released a free game, LP Recharge, set in a “not-too-distant future where humans have depleted all natural resources on the planet” and the remaining energy has been seized by an “elite minority”. “Let’s say the worst-case scenario is that there is no connection [between global warming and natural disasters], and it’s just the way that the world is moving and we’re not

contributing to it,” says lead vocalist Chester Charles Bennington. “But at the same time, what’s the worst thing that could happen? We’d have cleaner air, less greenhouse gases going into the atmosphere and people using less energy.” “By raising awareness as much as possible, encouraging people to make simple changes in their life and showing them how by offering information on the tour, we can make a difference. If at the end of the day all we did was plant a bunch of trees, that’s cool with me,” Bennington adds.

Photo © Brandon Cox

GREEN PERSONALITY Linkin Park

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COMMENTARY EIA

Crude intentions Saudi Arabia uses largest amount of crude oil for power generation since 2010 Saudi Arabia is one of a handful of countries that burn crude oil directly for power generation, according to the Joint Organizations Data Initiative (JODI). During the summer, Saudi Arabia typically experiences an increase in electricity consumption as domestic demand for air conditioning rises. The Kingdom burned 0.9m barrels per day (bbl/d) of crude oil in July, the highest ever recorded in JODI data for the month of July and the highest overall since August 2010. Saudi Arabia used an average of 0.7m bbl/d of crude oil for power generation during the summers from 2009 to 2013. During that same period, Iraq and Kuwait, the next two largest users of crude oil for power generation in the Middle East, each averaged roughly 0.08m bbl/d of crude burn. Generally, countries are more likely to consume natural gas or coal to meet higher summer electricity demands. But Saudi Arabia has no domestic coal production, and most of its natural gas is associated gas, which is produced along with oil from the same wellbore. Efforts in Saudi Arabia to expand onshore non-associated gas production have experienced difficulties in finding and extracting natural gas, because of the high sulphur content of the natural gas and low domestic natural gas prices. As a result, investing in natural gas projects remains unattractive to foreign companies. At the same time, net electricity consumption in Saudi Arabia has more than doubled since 2000, reaching an

048

estimated 232bn kilowatthours (kWh) in 2012 (the latest data available), and Saudi Arabia’s economy continues to grow. GDP growth in Saudi Arabia in the first quarter of 2014 was 4.7% year-over-year, compared to 3.8% in the first quarter of 2013. In addition, Saudi Arabia’s Central Department of Statistics & Information estimates that the country’s population will grow 2.6% in 2014 to more than 30m residents, further increasing electricity demand. The Kingdom plans to diversify its power generation sources and improve overall energy efficiency, and to more than double its available generating capacity by 2032, from 58GW to 120GW, by developing solar and nuclear power generation. New and planned petroleum refineries are expected to be customised to produce larger amounts of diesel, a portion of which may be allocated for power generation to replace crude oil. The Wasit Gas Programme is an initiative to develop two offshore natural gas fields and construct a plant capable of processing 2.5bn cubic feet per day of natural gas, increasing the amount of natural gas available for electricity generation. Finally, the Saudi Energy Efficiency Center was created in 2010 and is responsible for developing energy efficiency policies. This report was first published by the US Energy Information Administration (EIA).


CO MP TH LIA E N NT °1 V SO O C LU TIO N

POLY MAX® LOW VOC ALL MATERIALS  ALL SURFACES  ALL CONDITIONS Bison Poly Max® Low VOC is a universal, highquality construction adhesive based on the unique SM Polymer technology. The product has a very high final bonding strength and can be used on all materials, all surfaces, in all conditions! Due to its solvent-free formula, Poly Max® Low VOC is odorless and has low VOC emission. Poly Max® Low

Bison. Powerful Adhesives.

VOC helps you to work fast and finish your jobs with just one product. It can be used for bonding and fixing almost all (construction) materials to almost all surfaces (both smooth, porous and non-porous surfaces) indoors and outdoors, making it the ultimate all-round product for all building and construction projects!


I need floorIng that’s hygIenIc, slIp-resIstant, and durable. Ucrete® can become a valued part of your facilities daily operation. The food packaging and processing industry places particularly high demands on personnel safety, hygiene and production up-time. Through our global network of trained installers, Master Builders Solutions by BASF delivers the world’s toughest floor: Ucrete®. No other urethane concrete supplier has a longer track record of being a part of a facilities protection – for your products as well as for your employees. Make your projects more cost-effective and predictable – with Master Builders Solutions by BASF. For more information, go to www.master-builders-solutions.basf.ae


Inside

Trane Henkel Polybit Terraco Danfoss bASF Hempel Dorma

Green Building Products Supplement 2015

THE BUSINESS OF SUSTAINABILITY november 2014

Green Building Products to Shape 2015


www.hempeldecorative.me


EDITOR’S PAGE

GROUP GROUP CHAIRMAN AND FOUNDER DOMINIC DE SOUSA

Contents

Material matters

GROUP CEO NADEEM HOOD GROUP COO GINA O’HARA

PUBLISHING DIRECTOR RAZ ISLAM raz.islam@cpimediagroup.com +971 4 375 5471 EDITORIAL DIRECTOR VIJAYA CHERIAN vijaya.cherian@cpimediagroup.com +971 4 375 5713 EDITORIAL EDITOR ASHISH SARAF ashish.saraf@cpimediagroup.com +971 4 375 5495 CONTRIBUTING EDITOR ANOOP K MENON anoop.menon@cpimediagroup.com +971 4 375 5714 ASSISTANT EDITOR SHRUTHI SARAF shruthi.saraf@cpimediagroup.com +971 4 375 5715 SUB EDITOR AELRED DOYLE ADVERTISING COMMERCIAL DIRECTOR JUDE SLANN jude.slann@cpimediagroup.com +971 4 433 2857 SENIOR SALES MANAGER JUNAID RAFIqUE junaid.rafique@cpimediagroup.com +971 4 375 5716 MARKETING MARKETING MANAGER LISA JUSTICE lisa.justice@cpimediagroup.com +971 4 375 5498 DESIGN ART DIRECTOR SIMON COBON SENIOR DESIGNER ROY CRUZ CIRCULATION AND PRODUCTION DATABASE AND CIRCULATION MANAGER RAJEESH M rajeesh.nair@cpimediagroup.com +971 4 440 9147 PRODUCTION MANAGER VIPIN V. VIJAY vipin.vijay@cpimediagroup.com +971 4 375 5713

The GCC’s green construction products market has experienced a steady growth in the last few years. Driving forces behind this progress include changes in policies and regulations, the expansion of certification programmes for green buildings, cost reductions for eco-friendly materials and a rise in consumer demand. With buildings accounting for 33% of the world’s energy expenditure, more emphasis is being placed on sustainable construction practices and the use of green construction products, which aid not only in lowering the carbon footprint but also in reducing wastage. The US Green Building Council estimates that a green building, on average would reduce energy usage by 30%, carbon emissions by 35%, water use by 30-50%, and generate waste cost savings of 50-90%. The global economy has laid its eyes on the GCC as the fastest developing region, with respect to construction and infrastructure. According to Frost and Sullivan, Oman, Qatar, Saudi Arabia and the UAE remain top countries for investment in green construction. Driven by the need to meet new regulations, a growing population and massive expansion in terms of infrastructure, the green materials market revenue is estimated to reach US $23bn by 2017. This supplement takes a look at companies that are setting green standards across the GCC with the innovative and practical application of their products.

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DIGITAL DIGITAL SERVICE MANAGER TRISTAN TROY MAAGMA

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Published by

REGISTERED AT IMPZ PO BOX 13700, DUBAI, UAE TEL: +971 4 440 9100 FAX: +971 4 447 2409 WWW.CPIMEDIAGROUP.COM Printed by Printwell Printing press LLC

Ashish Saraf Editor, BGreen

Printed on wood-free paper © Copyright 2014 CPI. All rights reserved While the publishers have made every effort to ensure the accuracy of all information in this magazine, they will not be held responsible for any errors therein.

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CO MP TH LIA E N NT °1 V SO O C LU TIO N

POLY MAX® LOW VOC ALL MATERIALS  ALL SURFACES  ALL CONDITIONS Bison Poly Max® Low VOC is a universal, highquality construction adhesive based on the unique SM Polymer technology. The product has a very high final bonding strength and can be used on all materials, all surfaces, in all conditions! Due to its solvent-free formula, Poly Max® Low VOC is odorless and has low VOC emission. Poly Max® Low

Bison. Powerful Adhesives.

VOC helps you to work fast and finish your jobs with just one product. It can be used for bonding and fixing almost all (construction) materials to almost all surfaces (both smooth, porous and non-porous surfaces) indoors and outdoors, making it the ultimate all-round product for all building and construction projects!


ANALYSIS Green Building Materials

Driven by necessity With new building regulations, a growing population and massive expansion in terms of infrastructure, the GCC’s green materials market revenue is estimated to reach US $23bn by 2017

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ANALYSIS Green Building Materials

The global building materials market is expected to grow at more than 6% yearly through 2015 to reach almost US $890bn, according to a report by MarketLine. The industry encompasses cement, brick, concrete, sand, aggregates and gravel manufacturers. Cement manufacturing was the most dynamic market segment in 2010, reaching close to $200bn, or nearly a third of the overall global market. Among the most-used building materials are steel, glass, wood, plastics and cement. The industry supplies related industries, including wiring and furniture manufacturers. According to Frost and Sullivan, Oman, Qatar, Saudi Arabia and the UAE remain top countries for investment in green construction. Driven by the need to meet new regulations, a growing population and massive expansion in terms of infrastructure, the green materials market revenue is estimated to reach $23bn by 2017. Driving forces behind this growth include changes in policies and regulations, the expansion of certification programs for green buildings, cost reductions for planetfriendly materials and a rise in consumer demand. Green building is particularly popular in the residential market, lead by demand for such products as cork, bamboo and woven flooring. Concrete production from recycled materials is also a dynamic growth area within the industry, along with wood from sustainable forests, energy-efficient lighting fixtures and water-efficient plumbing fixtures. EnvironmEntal factor The global green construction materials market is expected to exceed $405bn by 2015, according to Global Industry Analysts. Factors fuelling green building include falling green building material costs, rising energy costs, increasingly protective environmental legislation and general consumer awareness of environmental factors. The market will continue to expand because of consumer preference for green alternatives and pressure to optimise energy efficiency. Green floor coverings represent the fastest-growing

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The market will continue to expand because of consumer preference for green alternatives and pressure to optimise energy efficiency. segment, followed by green concrete and green roofs. Green flooring materials include bamboo, hardwood, cork and ceramic tile. Residential building represents the biggest market for green construction materials, with the nonresidential building market seeing the fastest growth. KEy marKEt sEgmEnts The global hydraulic cement market is expected to rise more than 4% yearly to 3.5bn metric tons, representing overall worth in excess of $245bn by 2013, according to Freedonia. Readymix concrete will remain the most dynamic growth sector through 2013, with blended cement gaining market share. The global drywall market is expected to grow more than 7.5% yearly through 2014 to over 10bn square meters. Further, global demand for gypsum-based building plasters is expected to grow at over 5% yearly to reach over 36m metric tons in 2014. Emerging markets will see growth fuelled by infrastructure investment while developed countries will experience slower growth. In the GCC, much development is being carried out to limit thermal loss from residential buildings to boost energy efficiency. In addition, environmental regulations pertaining to building requirements and the need to cut energy costs will continue to fuel market growth, with smart buildings and green buildings set to see substantial expansion.


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GrEEn BUiLdinG ProdUcTs To shAPE 2015 Trane

Prioritising energy efficiency The launch of the Series E CenTraVac with its eco-friendly HFO refrigerant sets a new benchmark for the HVAC industry and represents the future of cooling Trane, a global leader in the air conditioning industry, offers a broad range of energy-efficient cooling, heating and ventilation systems, air cleaning products, service and parts support, advanced building controls and solutions for new and existing buildings comprising of residential, commercial and industrial facilities. Trane has over a hundred years of experience and has operated successfully in the Middle East for over 30 years with sales offices located in Egypt, Kuwait, Lebanon, Qatar and UAE. This presence is significantly enhanced by an extensive distributor network. Trane’s broad, balanced view of the environment is reflected in our wide portfolio of energy efficient, integrated systems that enable customers to ‘build green’ now and in the future. As a leader in green building technology, Trane

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custom designs building systems that operate with maximum energy efficiency which is what is wanted by customers and needed by the environment. The Trane CenTraVac chiller is the first — and only — commercial chiller in the world to earn an independent, 3rd party verified Environmental Product Declaration developed in accordance with ISO 14025. It bears a Green Seal GS 31 title as well as earns one LEED point Pilot Credit 43, Certified Products. Furthermore, Trane’s Centrifugal chillers have been honored with the Environmental Protection Agency’s (EPA), ‘Best of the Best’ award in the Stratospheric Ozone Protection Category. That technology is in use today and helps combat damage to the ozone layer and reduces the impact of global warming.


GrEEn BUiLdinG ProdUcTs To shAPE 2015 Trane

The E-CTV continues to provide the same base technology that drives the leading efficiency in its predecessor, which has sold over 500 units in the Middle East and Africa region and has been awarded the title of ‘Best HVAC equipment’ for the past three years. Johan samuelsson, viCe PresidenT, Trane middle easT and afriCa

Trane has been involved with a number of government and non-government organizations such as Saudi Arabian Standards Organization (SASO), Estidama and the Emirates Authority for Standards and Metrology (ESMA), for many energy efficiency initiatives. Trane is also a member of the Emirates Environmental Group and is a founder member of the Emirates Green Building Council. The evoluTion ConTinues WiTh Trane series e CenTravaC Chiller After successfully completing their centennial year in 2013, Trane added five new products to their chiller portfolio in 2014, which include the new ‘Sintesis’ in the air cooled chillers range, the ‘RTHD Evo’ in the water cooled chillers range, the ‘Conquest’ in the air cooled heat pumps and chillers range and ‘Stealth’ in the air cooled screw chillers range. One of the most significant advancements in the HVAC and construction industry was Trane’s introduction of the latest model in the centrifugal chillers range, the Series E CenTraVac (E-CTV) water-cooled centrifugal chiller. The Series E CenTraVac chiller is a large-capacity chiller for applications like comfort cooling of large commercial buildings and is ideally suited to district cooling. Trane continues its commitment to providing the right refrigerant for the right product at the right time by using a next-generation low pressure olefin refrigerant. The E CenTraVac uses HFO 1233zd specifically, which has a GWP of just 4.5. “The launch of the Series E CenTraVac with its eco-friendly HFO refrigerant is a big step forward for Trane and reinforces us as the best in HVAC equipment. The E-CTV continues to provide the same base technology that drives the leading efficiency in its predecessor, which has sold over 500 units in the Middle East and Africa region and has been awarded the title of ‘Best HVAC equipment’ for the past three years. With the addition of the E-CTV, we are in a perfect position to cater to the needs of our customers across the region” said Johan Samuelsson, Vice President, Trane Middle East and Africa. The Trane Series E chiller utilizes the direct drive, semi hermetic, multi-stage, low pressure centrifugal design to

deliver the efficiency and rapid restart capabilities that make Trane the global leader in centrifugal chillers. Designed for both the new and replacement chiller markets, it provides a more flexible solution for any application. With integrated energy-saving options this chiller can pay for itself through: • Reduced heating plant consumption • Reduced water consumption • Reduced ancillary power • Simplified system control • Lower total operating costs Trane has always taken a balanced approach to selecting refrigerants, considering factors such as safety, sustainability, efficiency, sound, reliability and overall lifecycle impact. The selection of low pressure HFO1233zd(E) enables Trane to continue this commitment as the industry evolves through its next refrigerant transition, from HCFCs and HFCs to HFOs.

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GrEEn BUILdInG ProdUCtS to SHAPE 2015 Henkel Polybit

Sustainable waterproofing systems from Henkel Polybit Henkel Polybit’s focus on green, sustainable products has secured the company a place in the Dow Jones Sustainability Index for many years running Henkel Polybit Industries Ltd – part of the global Henkel group of companies-is a leading manufacturer and supplier of waterproofing products and construction chemicals since more than 20 years in the whole GCC. Henkel Polybit has grown exponentially and houses today manufacturing facilities in UAE and Saudi Arabia catering to the different needs of the construction industry across Middle East, Asia and Africa. Major product categories of Henkel Polybit includes Polybit Waterproofing, Polybit Sealants, Polybit Structural Repair, Polybit Industrial Flooring, Thomsit Interior Flooring and Ceresit Tiling. Henkel’s contribution to sustainability: Henkel’s commitment to leadership in sustainability is deeply embedded in its values. Maintaining a balance between economic success, protection of the environment, and social responsibility has been fundamental to Henkel’s corporate culture. This approach applies to every business unit and

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function, and employees of Henkel all over the world have firmly embraced the principles of sustainable development in their daily work, and think and act accordingly. To maintain this lead in the future, Henkel has developed a long-term sustainability strategy of “Achieving more with less”, thereby reducing their environmental footprint which in turn would guide all its business processes and activities. Following statistics reflect Henkel’s contribution towards sustainability. Henkel group’s overall performance 2009 to 2013-successfully developing a profitable & sustainable business Water Use

-25%

Energy Use

-22%

Waste

-17%

Occupational accidents

-54%


GrEEn BUILdInG ProdUCtS to SHAPE 2015 Henkel Polybit

Henkel’s leading role in sustainable development and corporate social responsibility is confirmed by many international rating organizations and sustainability analysts, and is now listed in numerous ratings and indexes. The success of Henkel’s efforts has secured the company a place in the Dow Jones Sustainability Index (DJSI) for many years running. Henkel’s path to sustainable future is based on safety and health as the top priority with extreme focus on innovation for minimizing the environmental impact. green products and systems To assure the balance between ecology and economy in the GCC, Henkel Polybit developed the Building Envelope System (BES). With this unique concept Henkel Polybit is able to deliver a protection system for the whole building starting from the foundation over the facade, to the wall up to the roof - this system includes waterproofing, surface protection, facade, window and roof insulation. In addition to technological market leadership, the company’s philosophy also includes ecological leadership (SHEQ – safety, health, environment and quality) as one of its overriding principles. Henkel Polybit’s system, quality and environmental Certifications like ISO 9001:2008, ISO 14001: 2004 and OHSAS 18001:2007 further validate their contribution in this respect. Henkel markets only products and systems which, when used to their intended purpose, conform to recognized scientific standards of environmental compatibility.

resistance in turn leading to long term energy savings. It also has a high solar reflectivity index of > 90% and low heat gain. It ultimately helps you to have energy savings on total air conditioning because of its excellent inherent properties. ETICS (External Thermal Insulation Composite Systems) is another green system developed by Henkel Polybit. It is a seamless and lightweight system as a solution against loss of energy through the walls. ETICS are used to insulate all types of facades to significantly optimize the energy consumption of the building. Energy savings of upto 40% is possible with these systems. The system is certified by EOTA (European Organisation for Technical Assistance) for construction products. The system also meets the fire standards depending on the building height. COMBO ROOF is a joint free waterproofing and heat insulation system which meets latest thermal insulation standards. POLYTHANE P is also a green waterproofing product developed by Henkel Polybit. It is a liquid applied waterproofing and protective coating for concrete structures based on a hybrid polyurethane. It is an environment friendly product, completely free from coal tar and other hazardous ingredients. Apart from these products, Henkel Polybit has also developed products which are Dust Free and Coal Tar Free, further enhancing its goal of green, sustainable products.

25%

Through the roof

25%

Through the windows and doors

35%

Through the walls

15%

Through the floor

Henkel Polybit’s focus has been on green, sustainable products. In order to achieve this, they have incorporated 100% APEO free technology in many products, one of them being POLYTHERM AC which is a product specially designed for the harsh climatic conditions of the Middle East. Polytherm AC is an elastomeric, UV resistant cool roof reflective coating having excellent, long term dirt pick up

Henkel Polybit has been continuously working for the development of more efficient and sustainable products and processes that meet customer needs for more sustainable building materials. As a result of their research and development efforts, Henkel Polybit remains committed to produce a range of innovative products that can be used to design and construct more energy efficient and sustainable building products and further reduce its environmental footprint.

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Green BuildinG ProducTs To shAPe 2015 Terraco

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Adding value to quality Terraco’s Exterior Insulation Finish Systems (EIFS) is an energy efficient thermal wrapping applied to the exterior surfaces of a building which is then finished with a long-life decorative wall coating For over 30 years, Terraco, a leader in the development, design and production of environmentally friendly finishing materials, has prided itself on providing innovative, Green solutions to the construction industry. A prime example of one such solution is Terraco’s Exterior Insulation Finish Systems (EIFS), used to specifically improve a building’s energy efficiency. EIFS is an energy efficient thermal wrapping applied to the exterior surfaces of a building which is then finished with a long-life decorative wall coating. In the industry EIFS is also referred to as ETICS (External Thermal Insulation Composite Systems) and EWI (External Wall Insulation). Terraco EIFS is available in 3 versions depending upon the insulation material used in the system. Since the 1980s Terraco has been a key player in providing EIFS solutions in a diverse range of extreme climates – both hot and cold.

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Why use eIFs? In many markets sustainable building and in particular energy efficiency in buildings has become a key benchmark of successful building designs. Today architects as well as home owners and operators are quick to see the long term benefits that these sustainable building systems give. Terraco EIFS not only allows designers a very large degree of design flexibility, but also typically generates an excellent Return On Investment (ROI) and provides a compelling cost-to-benefit rationale for the customer. For architects and designers, Terraco EIFS combines thermal performance with flexible design aesthetics to ensure indoor comfort and improve energy efficiency in a single high quality wall system using a sophisticated and durable decorative finish. With the rising cost of energy, one of the greatest benefits is the versatility of Terraco EIFS as it is also ideal for for renovation projects. Using Terraco EIFS to make older 01 Mirdif City Centre - Dubai, U.A.E. 02 Rosehill Apartments - Sharjah, U.A.E.


Green BuildinG ProducTs To shAPe 2015 Terraco

Terraco EIFS - adding value to quality Exterior Insulation Finishing Systems (EIFS)

Since the 1980s Terraco has been a key player in providing EIFS solutions in a diverse range of extreme climates – both hot and cold

For over 30 years, Terraco, a leader in the development, design and production of environmentally friendly finishing materials, has prided itself on providing innovative, Green solutions to the construction industry. A prime example of one such solution is Terraco’s Exterior Insulation Finish Systems (EIFS), used to specifically improve a building’s energy efficiency. EIFS is an energy efficient thermal wrapping applied to the exterior surfaces of a building which is then finished with a long-life decorative wall coating. In the industry EIFS is also referred to as ETICS (External Thermal Insulation Composite Systems) and EWI (External Wall Insulation). Terraco EIFS is available in 3 versions depending upon the insulation material used in the system.

TEROL STYROBOND DP (BASECOAT) GLASS FIBRE MESH STYROBOND DP (BASECOAT) INSULATION BOARD EPS Expanded Polystyrene Insulation Board

TERRACOAT

TERRALITE GRANITE

TERRALITE STONE

INSULATION BOARD

INSULATION BOARD

INSULATION BOARD

G-EPS Graphite Enhanced EPS Insulation Board

XPS Extruded Polystyrene Insulation Board

MW Mineral Wool Insulation Board

Since the 1980s Terraco has been a key player in providing EIFS solutions in a diverse range of extreme climates – both hot and cold.

buildings more energy efficient, simultaneously allows these Why usetoEIFS? buildings be rejuvenated and given a facelift.

elastomeric versions, Terralite stone coatings which simulate the look of natural stone and granite, to Terol mineral based In many markets sustainable building and in particular energy efficiency in coatings which consists of a range of polymer modified renders. buildings has become a key benchmark of successful building designs. Today InternatIonal CertIFICatIons The latest technical advancement to come out of Terraco’s architects as well as home owners and operators are quick to see the long term benefits that thesehas sustainable building systems give. EIFS quality Terraco EIFS numerous international Technical Centre in Ireland is Terol Ultra, a mineral render certifications and approvals - EOTA ETAG 004 (EU), BBA that can be applied at low temperatures without having to Terraco EIFS not only allows designers a very large degree of design flexibility, Agrément Certificate (UK),an USexcellent FED Specification (US Army),(ROI)worry but also typically generates Return On Investment and about wash-outs and night-time sub-zero temperatures. provides compelling cost-to-benefit rationale for the Turkey, customer.China, as well asa certifications from Ireland, Russia, Terol Ultra is rain resistant in 1 hour and touch dry in 2 Korea and the UAE. hours. This is just one way Terraco adds value to quality. For architects and designers, Terraco EIFS combines thermal performance with Terol Ultra provides numerous benefits to contractors flexible design aesthetics to ensure indoor comfort and improve energy efficiency in a single high quality wall system using advantages oF terraCo eIFs a sophisticated and durable decorative who are trying to meet deadlines in the rainy season, and •finish. Proven track record in extreme climates extends applicators work time in regions where winter’s freezing snowy winters arrive. The finishing schedule is also •With Guarantee performance the risingbacked cost of energy, one of the greatest benefits is the versatility of EIFSassured as it is also ideal for for renovation to reduced, as unlike competing mineral based renders, Terol •Terraco A quality system supported by projects. Using Terraco EIFS make older buildings more energy efficient, simultaneously allows these buildings Ultra is a through colour formulation, meaning that overinternational certifications to be rejuvenated and given a facelift. staining is not required. • Substantially reduces the cost of cooling or heating – up to 55% International Certifications other terraCo produCts • Has a proven contribution to Green Building Terraco offers an extensive range of other finishing materials • Saves non-renewable resources for the construction industry - these include the world • Reduces greenhouse emissions EIFS indoor has numerous international EIFS quality quality certifications and approvrenowned Handycoat skimming and jointing compounds, •Terraco Promotes comfort & improved of life als - EOTA ETAG 004 (EU), BBA Agrément Certificate (UK), US FED SpecificaTerraroc concrete repair products, Terrafix and Terragrout •tion Eliminates condensation on walls and (US Army), as well as certifications from ceilings Ireland, Russia, Turkey, China, performance tiling products, Weathercoat and Flexicoat and thesoundproofing UAE. •Korea Enhanced Sun Marina Apartments - Sochi, Russia waterproofing systems, Flexipave sports flooring systems, • Has excellent impact resistance Addagrip flooring systems, and Ambient acoustic systems. • Allows for architectural detailing From its 18 strategically located production facilities, • Does not need the occupants to vacate during installation Terraco uses carefully selected raw materials and production • Doesn’t waste internal living space techniques, resulting in products that promote health, ensure • Gives a great Return On Investment (ROI) comfort, improve energy efficiency and provide a sophisticated approximately 5-6 years finish. Today Terraco is specified by architects, recommended When the Weather Changes Terraco EIFS can be finished using a variety of Terraco wall by builders in over 75 countries – Terraco leads the way to a coatings from Terracoat textured coatings consisting of high greener future as it continues to add value to its range of build acrylic based textures including siliconised and quality finishing materials.

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Green BuildinG Products to shaPe 2015

smarter energy savings Danfoss continues to set the pace across the region with the introduction of energy saving technologies for multi-scale green-building initiatives as the uae continues with its drive to reduce its consumption of fossil fuels, the introduction of legislation and green initiatives covering alternative energy and energy-saving processes is creating a practical infrastructure for the future. All sectors are faced with the need to keep pace with the latest energy-saving technologies that can be introduced into new and on-going projects. Whether it is a hospital, an airport or a water treatment plant, clients no longer request greenbuildings; they expect them. The issue is that the more sophisticated the facility, the more complex the system required to manage, and optimize the power supply. Danfoss has been helping clients in the Middle East address many of these issues, by introducing eco-friendly technology that can offer the highest level of energy efficiency. The company has also consistently allowed clients to meet regional and international sustainability

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programmes, such as the UN Global Compact Initiative. The company addresses the challenge of monitoring the supply of currents driving energy-saving electrical control equipment, and any distortions that might occur, through the use of active filters. These non-sinusoidal waves, known as harmonic current distortions, reduce productivity and reliability, and increase operating costs. If left unaddressed they can spread throughout the electrical monitoring infrastructure of the building. The Danfoss VLT Active Filter addresses this issue by being installed at the point of common coupling and blocks several or all distortions spreading through non-linear loads in the monitoring system. The filter system monitors the currents including any distortions and by tracking the signal the control system can compensate for any irregularities. This creates a pathway and harmonics are re-directed into the filter instead of following the normal direction of the power supply.


Green BuildinG Products to shaPe 2015

Danfoss has been helping clients in the Middle East address many of these issues, by introducing eco-friendly technology that can offer the highest level of energy efficiency

Once installed the performance of the active filters doesn’t vary as it follows its continual evaluation and corrections as required continually. Currently Danfoss is working with one of the major hospitals in Abu Dhabi to become involved in the introduction of an intelligent solution to streamline the installation’s energy monitoring infrastructure. One of the Middle East’s most ambitious specialist healthcare institutions, it will have a capacity of 490 beds, and is part of the government’s 2030 vision to propel the Emirate into a world-leading knowledge economy. Danfoss has been involved in the hospital project since its inception, and the intuition is due to come online during 2015. Its involvement with the hospital covering supervision work carried out by Danfoss experts has indicated that the healthcare institute will incorporate USD 1m of Active Filters and USD 2m of VLT Drives. The filter technology put in place to exist over the course of the lifespan of the building itself. “For any facility Danfoss needs to guarantee that any client making the investment in the filter solution does so with the knowledge that it protects the building over its entire lifecycle,” Ravindran Poduval, Sales Manager, Power Electronics, Danfoss FZCO said. In addition to incorporating filter systems into Greenfield projects Danfoss technology can also be introduced to existing installations that aim to improve energy efficiency. Danfoss

VLT can be retrofitted where additional non-linear loads are required, or where there are corrupted supplies. “Although it is impossible to eliminate harmonics completely, they can be reduced for individual non-linear loads and the voltage distortion can be diminished,” Ravindran Poduval, Sales Manager, Power Electronics, Danfoss FZCO said. “In the case of one of the major district cooling plant in Bahrain our filters were easily installed and measurements taken on site proved that the harmonic distortion was reduced substantially,” he added. Danfoss supplied AED 1million VLT Active Filters to the Bahrain district cooling plant to compensate for harmonic distortions found in the company’s chilled water pump drives. The drives were supplied by another company, and had been in place for two years. The distortions tracked were found to be more than 5% of the IEEE519 standard. After installation of the filter system harmonics was reduced to a level of around 1% for all transformers. The district cooling plant project highlights that generally the most common impact of harmonic distortion is not immediately apparent because the effects occur over a long time-frame. Harmonic currents generated by non-linear loads can lead to increased heating and reduced system efficiency, but through the introduction of the Danfoss VLT Active Filter a facility can optimize its energy utilization, operational and cost efficiency.

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Green BuildinG Products to shaPe 2015 BASF

setting benchmark Comprising heavy duty polyurethane resin, BASF’s Ucrete flooring systems exceed international standards of quality, hygiene and safety on food and plant requirements. BasF is the world’s leading chemical company. through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. our products and solutions contribute to conserving resources, ensuring nutrition and improving the quality of life. We sum up this contribution in our corporate purpose: ‘We create chemistry for a sustainable future.’ The BASF Construction Chemicals division offers advanced solutions for new construction, maintenance, repair

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and renovation of structures. Its comprehensive portfolio under the Master Builders Solutions brand encompasses concrete admixtures, cement additives, chemical solutions for underground construction, waterproofing solutions, sealants, concrete repair and protection solutions, performance grouts, as well as tiling and performance flooring solutions. Driving sustainable solutions is one of BASF’s core strategic principles. For the construction industry, we develop durable products that improve energy efficiency as well as


Green BuildinG Products to shaPe 2015 BASF

Ucrete is being extensively utilized in working areas such as kitchens, restaurants, dairies, bakeries, meat processing factories, cold rooms, juice presses and washing areas.

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the speed and ease of construction. At the same time, we strive to meet, and even excel, in green building standards and sophisticated design requirements. Durability, SuStainability, Hygiene & Safety Define ucrete flooring SyStemS BASF’s Ucrete flooring systems have gained significant popularity across the food and beverage industries over four decades. Comprising heavy duty polyurethane resin, this flooring system exceeds international benchmarks of quality, hygiene and safety on food and plant requirements. Ucrete has various benefits that ensure long-term hygiene in production areas. It can be quickly applied without the need for special primers, helping fast-track projects to meet timelines. Ucrete is imbued with special properties such as moisture tolerance, thermal shock resistance and durability. Nontainting, safe and sustainable – it is certified with the Eurofins Indoor Air Comfort Gold standard for low emissions. It is also anti-static due to its ability to control undesired static electricity that can damage electronic equipment and lead to dust explosion, if ignited. Such characteristics ensure quality similar to stainless steel, even on highly profiled slip resistant floors. This attribute, combined with its chemical and live stream resistance, makes Ucrete a reliable and safe option for quality working environments. 01 GPR Clinic, Rüsselsheim, Germany 02 Dubai World Trade Centre Kitchen

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Ucrete is being extensively utilized in working areas such as kitchens, restaurants, dairies, bakeries, meat processing factories, cold rooms, juice presses and washing areas. Ucrete floors are dense and impervious to germs and bacteria. The solution has been implemented on the floors of the Dubai World Trade Centre’s kitchen. The floors have maintained their quality even years after installation, and continue to perform in the most demanding circumstances. Ucrete has also been installed in the newest Barakat Quality Plus plant. This well-known juice factory required a floor that conformed to the highest standards in cleanliness, along with optimum performance and maximum service life. The customer chose Ucrete due to its resistance to organic and concentrated citric acids, its thermal shock resistance – required during discharge of hot water in the partial cooking and quenching of vegetables and during cleaning by steam lance - and its anti-slip profile for wet areas. BASF also implemented solutions for flatwork, sumps, plinths, drains, coving and joints. Following the preparation of the concrete substrate, Ucrete MF scratch coats and Ucrete UD200, a heavy-duty polyurethane overlay screed, were applied across a 2,400 m2 area. This solution is successfully facilitating Barakat’s production processes without compromising on health and safety in the workplace. For further information, please contact Craig Beech (craig.beech@basf.com).

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Green BuildinG Products to shaPe 2015

Pioneers in premium access technology With comprehensive advice, innovative products and an international service capability, DORMA makes significant contribution to energy efficiency and drives cost savings derived from sustainable building concepts environmental awareness is one of dorMa’s maxims. dorMa understands sustainability not only as short-term trend, but as indispensable long-term company orientation. dorMa speaks on sustainability by an energy-saving and resource-conserving production, a high recycling ratio, the longevity of our quality products and social responsibility towards our employees. new processes and products are introduced on the basis of strict criteria governing quality, ecological acceptability and occupational health and safety. We ensure compliance with our values, mission, vision and strategy through the implementation of corresponding management systems and associated processes. Different management systems contain rules governing adherence to statutory regulations, established standards, customer requirements and our own quality specifications, while also promoting environmental care and conservation, efficient resource utilization and a proactive approach to occupational health and safety. With comprehensive advice, innovative products and an international service capability, we are able to make a

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significant contribution to energy efficiency and to drive cost savings derived from sustainable building concepts. International applied building certification systems for example like LEED (Leadership in Energy and Environmental Design) or DGNB (German Sustainable Building Council) require a high degree of transparency throughout the entire product life cycle starting from raw material extraction, through manufacturing and utilization phase, up to subsequent recycling of the products used. Thus, the environmental impact of each product within of an environmental product declaration (EPD) are determined and communicated quantitatively. They establish the basis for the environmental assessment of buildings and are based on the ISO standards: ISO 14044 and ISO 14025. DORMA offers EPDs for door closers systems, sliding door systems, door furniture, lock/ master key systems and movable walls. As one of the first companies, DORMA received to the existing EPD ED 100/900 and ED 250, the recognition by the American program holder Underwriters Laboratories


Green BuildinG Products to shaPe 2015

DORMA offers EPDs for door closers systems, sliding door systems, door furniture, lock/ master key systems and movable walls.

(UL). UL is an American company in the field of product testing and safety sciences and is one of the most important EPD program holders in the United States. With the mutual recognition of UL and the IBU (an institute for construction and environment) DORMA has the opportunity to publish EPDs not only on the European but also on the American market to guarantee a greater global coverage. The aim of the mutual recognition is to create global transparency regarding environmental and health characteristics for products and buildings. The quality of buildings can be improved and increased. For DORMA, a manufacturer of door technologies for buildings, this is an important initiative to support such requirements of international building certification systems such as LEED. A current example of the kind of project where DORMA had to meet the requirements covered by such certificates is the Vodafone Campus in Düsseldorf. This new group HQ of the telecoms giant houses 5,000 employees and measures 86,000 square meters spread over 19 storeys. Major research into the design of modern workplace environments was reflected in the building concept, with employee requirements being given the highest priority. The Vodafone Campus received the “Gold Certificate” for LEED. Among the criteria assessed are water and energy efficiency, the environmentally sound use of materials and resources, room quality, and commitment to conservation in design and innovation. Particular emphasis is placed on avoiding

unnecessary CO2 emissions and minimizing energy consumption. The new LEED version 4, which is valid since this year, brought more new requirements. One of these demands is to provide Health Product Declarations (HPD). It gives information about the content of building products and their impact on the people’s health. It’s also a complement to the life cycle documentation and EPDs. HPDs will be available for door closer systems, door furniture, lock and master key systems. Increasingly, more environment friendly products and entrepreneurial responsibilities are required by the industry. Not only legislators, customers and end users favor ecofriendly products and brands, the pressure from investors are increasing as well. The construction and real estate sector makes a major impact on resource and energy savings and thus on the environment due to the fact that large amounts of raw materials and energies for the production and use of buildings is spent. But sustainable buildings are not only energy-efficient and resource-efficient but will also create a more comfortable living situation. Modern door and window systems can help to reduce energy consumption and create a comfortable home. The DORMA Group bears a great responsibility and is aware of this. That’s the reason why we support all global requirements like provision of EPDs and HPDs across the entire international product range which underlines the company’s philosophy “…Enabling better buildings“.

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Green BuildinG Products to shaPe 2015 AECOM

taking the leed in the uae AECOM provided MEP, sustainability and cost consultant services to the Siemens Headquarters in Masdar City, the first LEED V3.0 Core and Shell Platinum building in the UAE sheppard robson international selected aecoM to provide mechanical, electrical and plumbing; sustainability; and cost consultant services to deliver a cost-effective, optimized sustainable design and lowcarbon construction for the new siemens headquarters in Masdar city, an emerging clean-technology cluster. Explains Chris Wan, Masdar’s city design manager when describing the building, “For a start, many of its innovations cannot only be seen, they can also be felt. It feels as if we don’t need to add anything else to this building and that nothing can be taken away from it. That doesn’t happen very often but in my view that has happened in this building.” “We are proud that this project will help Masdar City become a sustainable low-carbon city,” stated AECOM’s

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EnErgy EfficiEncy 50% reduction in water demand (over EPA baseline) 46% reduction in energy demand (over ASHRAE 90.1_2007 baseline) 30% reduction in embodied carbon (over Masdar baseline) 98% construction waste diversion from landfill

Georges Basmaji, associate director, buildings + places, Middle East. “We were asked to break the boundaries of engineering and, according to the client, we did,” said AECOM’s Aleksandra Sasha Krstanovic, regional director, building engineering and project director.


Green BuildinG Products to shaPe 2015 Hempel

new green generation Hempel’s TOPAZ Zero is the new green generation of paints which redefines environmental friendliness hempel is active in providing decorative paints in certain markets of southern europe (in addition to crown Paints in the united Kingdom), the Middle east and china with a comprehensive range of products include high-quality emulsions and enamels that together with a wide range of various texture paints offer users a broad palette to choose from. the product range also includes primers, sealants and fillers, so customers can use a complete hempel system to best achieve the intended creative outcome. to complement the core assortment of decorative paints, hempel offers a variety of colours and effects to create such distinctive surfaces. hempel decorative paints are known and preferred by many building owners, architects and contractors. TOPAZ is a selected range of products that offers superior performance in a wide variety of product types, with various finishes and textures. TOPAZ comes in a wide range of colours to suit your home inside and out,

turning your decorating ideas into shinning gems. The product range has been designed for use on interior and exterior surfaces. TOPAZ aims to create a healthy environment in your home and is the perfect choice for those who appreciate a touch of art and sophistication. As the world is going greener – Hempel is doing the same. TOPAZ Zero is the new green generation of paints which redefines environmental friendliness, combining high-performing coatings with VOC free and Formaldehyde free technology. TOPAZ Zero is 100% pure acrylic, formulated with no organic solvents. It offers anti-mould and anti-bacteria properties, making this product ideal for kitchens, hospitals, schools and any other environment where there are strict hygiene regulations. TOPAZ Zero retains its anti-mould effect and improves the indoor air quality, giving you the possibility to paint with reduced risk of asthma-like respiratory problems, skin irritation and allergic reactions.

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COMMENTARY Engi Jaber

Engi Jaber, Sustainability Programme specialist at Dewan Architects and Engineers “The UAE is now ranked amongst the top 10 green countries worldwide and is setting a role example to its adjacent countries.”

Green UAE projects Following the country’s success in setting significant global milestone, the local governments have set their own programs such as Abu Dhabi’s Estidama program and Dubai’s new Green Building Regulations Green building projects and associated markets have witnessed a tremendous growth over the past decades. As the world became more sensitive to our natural resource invasion which has led to major global climatic and environmental changes, the Sustainability and Green terms became interchangeable across all industries. Thus it comes by no surprise that the construction sector, being one of the highest contributors to these “resource depletion” factors, have risen to challenge its processes and standards to meet the 2030 environmental goals and visions. The UAE government initiated its commitment to green construction and cities a few years ago and made it its vision to follow global standards. With programs such as the US LEED Rating System, it is said that 11.4 bn square feet of building space is participating in the suite of rating systems and 1.7m feet are certifying per day around the world (USGBC, 2014). In the UAE alone, 1.82m feet is certified under LEED. Following its success to set significant global milestone, the government has then set their own local programs such as Abu Dhabi’s Estidama program and Dubai’s new Green Building Regulations. So what does this mean for us? All projects within the country are challenged to meet embedded local green standards; This resulted to a definite shift in the design process where almost all major firms are implementing their own sustainability departments to help guide and shape the design to meet the end goals of resource reduction and energy/ water savings;

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Buildings are being re-oriented, the public realm is being re-designed, and the infrastructure is being re-defined; The supply chain industry has widened its products range to include more certified green products. These embrace products meeting high-efficiency insulation, high solar reflectance, a shift in the process to facilitate recycling some contents back into factory products rather than utilizing raw materials, a shift in the technologies to aid smarter products within the architectural and mechanical-electrical and plumbing (MEP) industries – such as Nano technologies, solar technologies and highly efficient equipment among others; The construction process have changed to educate its procurement and engineering staff along with laborers on how to build more sensitively to its local surrounding and climate; The end user is being re-educated to become aware of the environment and consequently consume more consciously and efficiently. Of course, this has not come easy. The industry had to face substantial obstacles to reach its current state and is still adapting to improve on it but it is still proof that when the highest form of authority is committed to a sustainable tomorrow, the rest of us will step up to further enhance and support it. The UAE is now ranked amongst the top 10 green countries world-wide and is setting a role example to its adjacent countries. The once desert country is surely greening its way around globally.

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MULTICAL ® 302 BTU meter Setting the standard for cost effective metering

NEW Based on our long-term experience within metering and billing of Cooling energy consumption Kamstrup introduces MULTICAL® 302 – a compact BTU Meter that offers you the best within precision metering, data communication and user interfaces on low operation costs. • • • •

Compact design – easy to install Integrated Wire and Wireless M-Bus communication On-site configuration of all parameters Large data storage for optimum customer service

Kamstrup Middle East FZC · P.O. Box 500 468 · Dubai · United Arab Emirates · Tel: +971 4 453 7337 · dubai@kamstrup.com · www.kamstrup.com


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