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Show dates: 16-20 October 2016, Dubai World Trade Centre | AT GITEX TECHNOLOGY WEEK | Exhibition hours: 10am -7pm

Netscout showcases brand strength

Abhishek Hajra, Netscout

Netscout, post its acquisition of Danaher Corporation, which included brands such as Tektronix, Fluke Networks, Arbor Networks and VSS Monitoring, is exhibiting its portfolio of solutions spanning ser vice assurance solutions and portable network trouble shooting tools at GITEX. “This is the first time

we are exhibiting as a fully integrated company and presenting the new Netscout. We have gone through a rebranding process and we are showcasing our solutions across three major areas – cybersecurity, handheld testers and enterprise solutions, which include TruView, OptiView, nGenius and AirMagnet Enterprise. 4 CONTINUED ON PAGE 3

Sophos flaunts new endpoint security offering

Harish Chib, Sophos

Sophos is placing the spotlight on its ‘synchronised security’ strategy, which entails as part of its participation at this year’s GITEX Technology Week.

According to the company, synchronised security automates incident response via instant sharing of threat, security, and health information between endpoint and network. It eliminates the manual work of trying to figure out who, what and when a compromise happened. The company noted that the strategy is focused on securing both endpoints and networks. In line with this, the company is showcasing its extensive portfolio of nextgen endpoint, network and encryption security solutions during the show.


Harish Chib, Vice President, Middle East and Africa, Sophos, said, “We are the first security vendor to deliver synchronised security, directly linking nextgeneration endpoint security and next-generation firewall to share threat intelligence that enables faster detection of threats, automatic isolation of infected devices, and more immediate and targeted response and resolution.” Synchronised security, according to Sophos, automates incident response via instant sharing 4 CONTINUED ON PAGE 5 of threat,

Eaton highlights power management solutions

TransAD’s innovative Smart Wi-Fi Initiative to put Abu Dhabi taxis on the Global Map

GITEX 2016 highlights

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Netscout... We now have a broader range of products and technologies to offer to the market,” said Abhishek Hajra, Regional Director, Netscout. He says Netscout is bullish about the opportunities in the regional market. “We call this a high growth market because this region has already emerged. In the Middle East, there is an increasing focus on smart connectivit y and we call ourselves guardians of the connected world. With the emergence of IOT, the net work has become the most import ant piece of infrastructure. We are in a

Our solutions enable continuous monitoring and real-time analysis, which allows customers reduce the time needed to find the root cause of network and application performance issues.” unique positions, we can see ever ything on the net work – be it wired or wireless – and know how to secure them. Our solutions enable continuous monitoring and real-time analysis, which allows customers reduce

the time needed to find the root cause of network and application performance issues.” Netscout has recently launched a completely revamped partner programme called Connect 360, bringing

together all the separate channel programmes across its enterprise network product lines. “This programme is key to driving our vision, helping us to scale our businesss and address customer demands,” says Hajra.


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Eaton highlights power management solutions

Karim Refas, Eaton

Eaton is showcasing its power management solutions and specifically its unique software integration capabilities with alliance partners that include Cisco, VMware or EMC and on how companies can

leverage the latest IT infrastructure management solutions to ensure their business continuity at GITEX this year. Karim Refas, Regional Channel Manager, Eaton, says, “GITEX gives us the opportunity to connect to new customers, form new alliances with partners and share knowledge on the latest trends in the market. The event is important to raise brand visibility and it gives us the ability to be better prepared for future trends in the industry. GITEX is also crucial for Eaton to showcase our cutting-edge technology and demonstrate how we are at the forefront of industry innovation with customers and channel partners across the region.” According to Refas, data centre and operations managers can

use the company’s latest software solutions to manage their power devices similarly to how they manage their IT devices in a software-defined data centre. For example Eaton IPM is the industry-first to integrate with the VMware vRealize Operations platform as well as with the OpenStack cloud orchestrator, to view and manage power and equipment, such as uninterruptible power systems (UPSs) and power distribution units (PDUs), reducing time and saving money by providing end users with rich analytics for power capacity planning and workload placement, said the company. “Data centre managers can now take advantage of predictive analytics capabilities and smart

alerts to assess the need for any preventative maintenance or repair services on their power infrastructure as well.” Today the trend that the company observes is that everything is moving towards more converged and hyper-converged infrastructures and a software-defined data centre. “Auto adaptive Intelligent Power architecture, will be key to ensure improved continuity and resiliency for the entire business. Software integration should not be simply about creating a lot of data, but have the intelligence to manage its dependence on power. Eaton is leading the development of innovative solutions to bridge the gap between the physical and the virtual infrastructure,” he adds.

NEC Payments launches core solutions

Andrew Sims, NEC Payments

NEC Payments is participating at GITEX 2016 with Microsoft and will be launching a “groundbreaking” way of deploying its core processing technologies



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using the Microsoft Azure public cloud. NEC Payments is present as a Microsoft Independent Software Vendor and Cloud partner at the Microsoft Stand B7-10 in Hall 7. Andrew Sims, Director and CEO, NEC Payments, says, “In the Middle East and African market there is a strong requirement for financial inclusion in order to promote social development, create digital economies, and reduce the usage of cash in the market. Through GITEX, we will generate awareness of our products and services that have been designed to support

this growing demand amongst our target audience of banks/ FIs, merchants, and distribution business partners. In particular, the secure deployment of our processing applications on the Microsoft Azure cloud provide a platform for fast-deployment, scalability and redundancy that has so far not been an available option in the market.” At this year’s show the company will be launching its PCI-DSS compliant and MasterCard certified core transaction processing platform on the Microsoft Azure Cloud with Microsoft.

“The move towards financial inclusion in the region, driven by digital ecosystems, will enable the next generation of entrepreneurs to start digitally-enabled businesses and use electronic payments to broaden the geographical reach of their products and services. This will result in more domestic and interregional trade that will stimulate economic growth and simultaneously increase the demand for high-quality products and services from the regional ICT industry,” he adds.


Sophos... security, and health information between endpoint and network. It also significantly reduces time spent on the tedious task of trying to figure out who, what and when a compromise happened. Chib then highlighted the growing concern from the industry about the increasing cases of ransomware attacks. “To help customers address this challenge, we have introduced a next-generation endpoint security product that can help fend off zero-day malware and unknown exploit variants – Intercept X.” Intercept X has an antiransomware feature that can detect previously unknown

ransomware within seconds. It installs alongside existing endpoint security software from any vendor, immediately boosting endpoint protection by stopping malicious code before it executes. Speaking about GITEX, Chib noted that the event present numerous opportunities as it brings together MEA’s top ICT thought leaders on a single platform while becoming a launch pad for lucrative ICT partnerships, exciting deals and new innovations for MEA businesses. “Sophos has been participating at GITEX as a leading security vendor for MEA and we have shared extensive thought-leadership with this platform,” said Chib. “The event,

To help customers address this challenge, we have introduced a next-generation endpoint security product that can help fend off zeroday malware and unknown exploit variants – Intercept X.” being the largest ICT exhibition in the region, remains an ideal platform for us to showcase our best-in-class security solutions portfolio, meet with regional customers and partners at a single venue and strengthen our channel network.” He also noted that GITEX 2016 is a great opportunity to meet

potential customers and partners and share Sophos’ managed security solutions with them. “It is also opens up new avenues for us to strengthen our channel network further by meeting and appointing new results-oriented partners in countries where we would like to increase our market share and reach.”

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TransAD rolls out Smart Wi-Fi initiative UAE has always led the way in the region and globally to launch and implement smart technologies and services that make an impact in the way of life for residents in the country.”

Jamal Al Nuaimi, Etisalat, Abu Dhabi and Esam Al Mazroei, Telematics

The Centre for Regulation of Transport By Hire Cars in Abu Dhabi – TransAD, has officially announced its partnership with Telematics Networking & Communications, in its rollout of Smart Wi-Fi across its entire fleet of taxi’s in the Emirate of Abu Dhabi. Passengers riding TransAD’s fleet of taxis in Abu Dhabi will enjoy a free Smart Wi-Fi service while on board. The rollout of the service will begin in November this year and is expected to be completed across TransAD’s entire fleet by mid 2017. At GITEX Technology Week, Jamal Al Nuaimi, General Manager of Etisalat, Abu Dhabi and Esam

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Al Mazroei, Vice Chairman of Telematics signed a five-year partnership agreement. As part of the agreement, Etisalat will deliver its network services and sophisticated M2M platform- M2M control centre for the largest connected car platform in the region to Telematics, which will be deployed across the entire Abu Dhabi taxi fleet. Telematics, together with its partner BlueGreen, have worked closely with TransAD to design this bespoke Smart Wi-Fi service. Mohammad Al Qamzi, General Manager of TransAD said, “TransAD is constantly striving to enhance the 4


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passenger experience it delivers in its taxis. We are pleased to partner with Telematics and BlueGreen to bring this world-class Smart Wi-Fi service to our passengers, who can now avail of constant connectivity in our taxis for free, and also enjoy the bespoke valueadded services it will deliver. We are confident this service will enhance passenger satisfaction and happiness, and thereby increase the use of our excellent public taxi service in Abu Dhabi.” Jamal Saeed Al Nuaimi, General Manager of Etisalat, Abu Dhabi, said “UAE has always led the way in the region and globally to launch




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and implement smart technologies and services that make an impact in the way of life for residents in the country. Etisalat is today spearheading UAE’s smart city and digital transformation journey. We are proud to be associated with this strategic project that is a global first. This is set to transform the digital experience of passengers in Abu Dhabi taxis, and I am sure will set the benchmark for Smart Taxi services across the UAE.” As announced in late September, the rollout will begin with Airport taxis and the Mercedes Vito Compact vans.


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60mins Day 4 - 10 AM (2016)  
60mins Day 4 - 10 AM (2016)