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BRAND GUIDE 2014


TA B L E O F C O N T E N T S Typefaces

3

Web Fonts

4

Body Copy and Symbols

5

Main Colors

6

Seasonal Colors

8-11

Safe Space

12

Usage

14

Taglines

16

Embellishments

18

Image Standards

19

Grid System

20


Typefaces

Print

3

How to use

Characters

HEADER

Garamond Premier Pro Regular or semibold All caps Kerned 100%

ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqr stuvwxyz !@#$%^&*(){}:?.

SUBHEADER

Futura Medium All caps Kerned 200%

ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqr stuvwxyz !@#$%^&*(){}:?.

Body Copy

Garamond Premier Pro Normal Lower case with capitalization

ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqr stuvwxyz !@#$%^&*(){}:?.

scents

Eye Glass Extended Normal All lowercase

a b c d e f g h i j k l m n o p q r s t u v w x y z !@#$%^&*(){}:?.


Web & Body

Web

How to use

Characters

HEADER

Garamond Premier Pro Regular or semibold All caps Kerned 100%

ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqr stuvwxyz !@#$%^&*(){}:?.

SUBHEADER

Century Gothic Regular All caps Kerned 200%

ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqr stuvwxyz !@#$%^&*(){}:?.

Times New Roman Regular Lower case with capitalization

ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqr stuvwxyz !@#$%^&*(){}:?.

Verdana 4 Spaces between letters Kerned 200%

ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqr stuvwxyz !@#$%^&*(){}:?.

Body Copy

Z E N T S

4


Body Copy and Symbols

Body Copy Z E NT S

All Caps

SCENT NAMES

All Caps

P r o d uct N a m es

Used like proper nouns. “I use Lotion every morning.” refers to ZENTS Lotion. In contrast, “I use lotion every morning” refers to any lotion.

Symbols

5

How to use

&

Garamond Pro Italic Ampersand Glyph GID 7, Unicode 0026

{}

Garamond Pro Italic Curly Parenthesis Used in place of regular parenthesis, except in longer areas of body copy.


Main Colors

77% Black

Gray PMS 425 is used as the primary typeface, as well as the logo color. (As an alternative, when appropriate, 80% black may be used.)

C 29 M 0 Y 100 K 0

R 193 G 216 B 47

Green PMS 382, with 20% black added, is used as the featured color. When used in the lily pad illustrations, color saturation is set below 100%. For type, it is used at 100%.

C 80 M 0 Y 55 K 32

R 0 G 134 B 111

Blue PMS 335, at 70% saturation, is used as the accent color for ampersands within headers, for subheaders, and for numbers and bullets.

6


Scent Colors

7


Seasonal Spring

PETAL

SUN

C 28 M 21 Y 6 K 0

R 182 G 188 B 212

C 0 M 24 Y 94 K 0

R 225 G 196 B 35

C 24 M 5 Y 87 K 0

R 204 G 210 B 73

OOLONG

FRESH

C 22 M 0 Y 4 K 0

R 194 G 231 B 240

8


Seasonal Summer

FRESH

WATER

C 22 M 0 Y 4 K 0

R 194 G 231 B 240

MANDARIN

R 124 G 139 B 183

C 0 M 24 Y 94 K 0

R 225 G 196 B 35

SUN

C 1 M 61 Y 97 K 0

9

C 55 M 42 Y 9 K 0

R 242 G 128 B 37


Seasonal Fall

FIG

EARTH

C 15 M 4 Y 12 K 0

R 215 G 228 B 221

MANDARIN

C 55 M 42 Y 9 K 0

R 124 G 139 B 183

C 68 M 0 Y 99 K 0

R 88 G 185 B 73

PEAR

C 1 M 61 Y 97 K 0

R 242 G 128 B 37

10


Seasonal Winter

SUN

ORE

C 15 M 4 Y 12 K 0

R 215 G 228 B 221

C 28 M 21 Y 6 K 0

R 182 G 188 B 212

PETAL

11

C 55 M 42 Y 9 K 0

R 124 G 139 B 183


Safe Space

Use the letter form “E� in the logotype to measure the proximity around all sides.

12


Usage Logo Color and opacity

80% 90% 100%

13

z e n t s z e n t s z e n t s


Usage

Do not distort the typeface.

Do not rotate the typeface.

Do not place logotype inside bounding shape.

Do not outline the type.

z e n t s Do not change color of typeface.

14


Taglines

Product

Description

Eau De Toilette

Artfully distilled, sophisticated in design, this eau de toilette mixes with your own body chemistry and becomes uniquely yours. You are the final ingredient to each of our scents. Go a step further and layer any of your favorites from the Zents signature collection to create your very own signature scent that is as unique as you are.

Attar

These pure roll-on body oils anoint the skin, holding scent close to you. Highly concentrated, alcohol-free.

Oil Concentrate

ZENTS Lotion

This superior lotion is formulated with intensely hydrating shea butter, and Sodium PCA to attract moisture throughout the day. Nurturing chamomile, St. John’s Wort, and sage restore smooth, supple skin. Antioxidant green tea, and Vitamins A & E replenish skin, for a healthy glow. Free of harmful parabens, propylene glycol, phthalates, and dyes

lotion shea butter hand & body cream (on back)

Lotion (sample)

This ultra-rich and luxurious shea butter cream absorbs instantly, drenching the skin with moisture.

shea butter cream

15

Tagline Not listed


Taglines

Product

Description

Tagline

Shea Butter Lotion

This ultra-rich body and hand lotion features an intensely moisturing shea butter formula that hydrates without feeling greasy. Designed to improve elasticity and plump lines, it utilizes Sodium PCA to attract moisture throughout the day. Packed with a powerful combination of Vitamins A & E, soothing chamomile, sage, and antioxidant green tea, Zents Lotion leaves skin smooth, healthy and soft.

Lotion shea butter cream (on back)

ZENTS Concreta

Use this deep conditioning balm to hydrate parched skin including dry or cracked heels, cuticles, knees, and elbows. Apply daily right out of the shower to seal in moisture and protect skin.

Shea butter balm (on bottom sticker)

Body Oil

This soothing skincare treatment contains a blend of antioxidant-enriched jojoba, safflower, and sunflower oils designed to moisturize and nourish skin.

Hydrating elixer

Shampoo

This shampoo gently cleans and balances hair. Great for all hair types, it contains avocado oil, which refines and imparts vitamins, proteins, and moisture to the hair and scalp. Vitamin B5 adds shine, manageability, and body for gorgeously lustrous hair.

Balancing cleanser

16


Embellishments

The lotus embellishments are used throughout collateral and marketing materials.

17

C 36 M 37 Y 70 K 6

R 162 G 144 B 97


Embellishments

C 36 M 37 Y 70 K 6

R 162 G 144 B 97

18


Image Standards

Web

Size

File Type

Hi res

275 x 330 150 dpi 4 inches

.jpg

Low res

275 x 330 75 dpi 4 inches

.jpg

Hi res

4x6 300 dpi

.pdf

Med res

4x6 150 dpi

.pdf

Low res

4x6 75 dpi

.pdf

Print

19


Grid System

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