profile 42 • kitchen & bathroom journal october 2016
SHOW & TELL WITH VITRA
VitrA’s Designer Collection showroom display
Leading sanitaryware and furniture manufacturer, VitrA opens its new showroom to K&BJ…
T
he wait is finally over. Rumours of VitrA’s brand spanking new showroom have been circulating the industry for months, along with talk of a growing team and an engaging product portfolio. Keen to find out more, I was invited to experience the sanitaryware and bathroom furniture manufacturer’s newly launched showroom in Didcot, Oxfordshire, for myself.
The tour didn’t disappoint. If the size of the venture doesn’t bowl you over at first sight, the vast range of products on display certainly will. If you’re anything like me and naturally gravitate towards unique and unashamedly beautiful design, you’ll be in your element. From a striking black sanitaryware collection from renowned designer, Ross Lovegrove and an organic Istanbul bath - which made