12 2019 CPAmerica Advantage newsletter

News from Your Accounting Association

CPAmerica Advantage Client Accounting Services Helps Accounting Firms Tailor-Make Plans for Their Clients’ Ongoing Success The notion of offering Client Accounting Services (CAS) means that your firm is invested in taking the time to see where your clients’ needs rest so you can best serve them. However, there isn’t one set way to do this. We spoke to three of our members who are leading their firm’s CAS efforts: John Pace, ; Jake Dopson, ; and Rick Schenkel, ; for their take on this growing area of offerings. We started by asking what the important factors are in growing a successful CAS niche. John Pace said, “I think that CPAmerica firms are likely to be mostly comprised of traditional CPA firms and because of that, the most critical aspect is going to be gaining buy-in from firm leadership … without buy-in, you may be in a scenario where you have one partner trying to swim upstream while trying to start a new practice niche and that can be pretty challenging.” He went on to emphasize the importance of having a firm-first approach, determining your industry niche, and staff allocation as also being key factors in growing a CAS practice. Jake Dopson expanded upon this point and said that

December 2019 DMJ Merger Article, Part 2 P. 2 Member News P. 3

one of the most important parts of a successful CAS practice is finding what President's Corner - Alan Deichler P. 4 he calls a champion. He said, “There are really two big pieces to the practice; there is the operational side and there is the business development side. So if the champion of your 2020 Marketing office is also a partner who has their own client Roundtable base and their own expertise elsewhere, there's only so much attention that they can pay to successful development strategy within the CAS niche … so finding somebody that has the ability to work on the operational side of things Join fellow marketing directors, managers and coordinators from as well as being able to sell the work is pretty across the U.S. for networking, member sharing and continuing important.” professional education in Philadelphia, Penn., on May 4-5, 2020 at the sophisticated Loews Philadelphia Hotel.

Rick Schenkel oversees work with clients in the entertainment industry and he leads the Business Management and Accounting This meeting is co-located with the Outsourcing Departments for his firm. He said 2020 AAM Summit. that in developing a CAS niche, it was important For more info, go to https:// for him to know everything he could about the tinyurl.com/tzf2udb entertainment business. "I would read one of the big publications within the entertainment business, Variety, every day so I could learn all about the industry, see who was doing what, and see if any of our clients were featured so I could keep up See CAS, continued on page 4

New Member Snapshot: Thomas, Head & Greisen, PC Thomas, Head & Greisen, PC

Headquarters:

Anchorage, Alaska

Thomas, Head & Greisen provides outstanding service to their clients because of their dedication to the three underlying principles of professionalism, responsiveness and quality. Professionalism - By combining their expertise, experience, and the energy of their staff, each client receives close personal and professional attention. Responsiveness - The firm is responsive. Companies who choose the firm rely on competent advice and fast, accurate personnel. They provide full accounting services to individuals, large and small businesses, and other agencies. Quality - An accounting firm is known for the quality of its service. The firm's reputation reflects the high standards they demand of themselves. Their primary goal as a trusted advisor is to be available and to provide insightful advice to enable their clients to make informed financial decisions.

Turn static files into dynamic content formats.

Create a flipbook