News from Your Accounting Association
CPAmerica Advantage CPAmerica events in full swing: The Marketing
July 2017 Tech Corner with Randy Johnston P. 2
More than 20 CPAmerica members, staff and speakers attended the annual CPAmerica Marketing Roundtable in Las Vegas this June, conveniently co-located with AICPA ENGAGE.
There's no better view: The CPAmerica Marketing Roundtable attendees dined at AlizĂŠ, atop the 56 th floor of the Palms Casino & Resort in Las Vegas
They joined together from around the coun try for networking, member sharing, continuing professional education in the desert showplace at the MGM Grand Hotel. The roundtable started things off on Sunday with a dutch treat dinner at the highly-regarded Alize Restaurant (a Michelin star-rated establishment), located on the 56th floor of the Palms
Casino & Resort. Member News P. 3 A presentation from Jean Caragher from Capstone Marketing highlighted President's Corner - Alan Deichler P. 4 effective ways for firms to generate leads. The session focused on how accounting firms generate leads, particularly with digital and social media. Next Generation Track 2 speaker, Caren Rodriguez from member firm DMJ Lee Eisenstaedt, featured in & Co., PLLC and Nicole Gantz from member Accounting Today's Summer firm Honkamp Krueger & Co., P.C. helped Reading List finish up the roundtable with a pair of memNext Gen (August 6-8, 2017) ber sharing sessions. takes pride in offering rising stars with access to some of the Two CPAmerica member firms won industry's top speakers. One AAM-Marketing Achievement Awards in of our Next Gen speakers, Lee Las Vegas; Sol Schwartz & Associates, P.C. Eisenstaedt, was featured in Accounting Today's Summer won in the advertising category and Whaley Reading For Accountants list (see Hammonds Tomasello won a Members #4 for his book): https://tinyurl. Choice Award. com/yajkv6nz June was also the month where more Register for Next Gen: https:// than 100 members met in the elegant surtinyurl.com/ycynp7ah roundings of The Peabody Memphis in June for the CPAmerica A&A Conference in Memphis, Tenn. The meeting started with an optional pre-conference by Jim Woy of Anderson ZurMuehlen & Co., P.C., on non-
See CPAmerica events, continued on page 2
Spotlight on CPAmerica's new Preferred Provider: Kinetic Group LLC Their services include communications, branding & identity, proposal & presentation development and presentations on behalf of our professional services clients. Kinetic believes every company should connect with its target audience in a professional, distinguishing and compelling way. For more than a decade, Kinetic has assisted our clients to do just that, from developing memorable logos, websites and marketing material, to writing more than 1,000 proposals
Whether your firm has grown past its initial marketing and communications efforts or you do not have the appropriate level of in-house expertise, Kinetic can assist you in ensuring your public-facing identity and communications are modern, compelling and reflective of the firm you aspire to be. Our services also seek to ensure all of your communications are developed on a single thematic platform
and have a consistent voice and message. Because we have extensive experience working with professional services firms, our guidance and work product is tailored to your industry and needs. Kinetic is proud to offer CPAmerica firms a complimentary review/analysis of your brand identity and marketing material, as well as 15 percent off Kinetic’s rates for services, up to $2,500 in total credit. Please contact Brian Milder via e-mail
See Preferred Provider, continued on page 2