2025 MERCHANT MANUAL
RIVER PARK SQUARE MANAGEMENT CONTACTS
RPS Management Office:
(509) 456-3413/(509) 227-5756
Public Safety Office: (509) 624-3981
Public Safety Cell Phone: (509) 499-1538
Concierge Services: (509) 363-0304
Parking Garage Office: (509) 747-8056
Vice President, Leasing & Operations
Bryn West, bwest@corealestategroup.com
Director of Leasing Ryan Lewis, rlewis@corealestategroup.com
Director of Operations Shakara Heaton, sheaton@corealestategroup.com (509) 227-5765
Chief Engineer Charles Mack, cmack@corealestategroup.com
Assistant Chief Engineer Michael Myers, mmyers@corealestategroup.com
Leasing & Operations Specialist
April Richardson, arichardson@corealestategroup.com
Concierge Team concierge@corealestategroup.com
Senior Director of Marketing, Communications and Branding Rita Koefod, rkoefod@corealestategroup.com
Digital Project Manager
Marketing & Event Manager
Drew Kennedy, dkennedy@corealestategroup.com
Chelsea Garibay, cgaribay@corealestategroup.com
Marketing Coordinator Lizzy Novack, enovack@corealestategroup.com
Parking Garage Manager
Derek Hansen, dhansen@corealestategroup.com
Public Safety Manager Erica Warren, ewarren@corealestategroup.com
Public Safety Supervisor Justin Morgan, jmorgan@corealestategroup.com
Residential Property Manager
Lilah Clingman, lclingman@corealestategroup.com
Accounting Heidi Murphy, accounting@corealestategroup.com
The MANAGEMENT OFFICE is located in the Spokesman Review Building, 999 W. Riverside Ave. Appointments preferred. Mailing Address: PO Box 2160, Spokane, WA 99210
QUICK CONTACT REFERENCE
SAFETY Emergencies: 911
Safety Concern: Public Safety Cell (509) 499-1538
AED’s and a LifeVac are available on-site: Public Safety Cell (509) 499-1538
CENTER OPERATIONS
Common Area Concerns: Shakara Heaton, sheaton@corealestategroup.com
Service Alley: Michael Myers mmyers@corealestategroup.com
Refuse: Michael Myers, mmyers@corealestategroup.com
Maintenance Inquiries: Shakara Heaton, sheaton@corealestategroup.com or Michael Myers, mmyers@corealestategroup.com
Monthly Parking/Validations: Derek Hansen, dhansen@corealestategroup.com
STORE OPERATIONS
New Manager Orientation: Shakara Heaton, sheaton@corealestategroup.com
Late Opening/Hours Modification Request: Shakara Heaton, sheaton@corealestategroup.com
Rent: admin@corealestategroup.com
Monthly Sales Reports: accounting@corealestategroup.com
Mail Delivery: Concierge, concierge@corealestategroup.com
In-Line or Kiosk Leasing: leasing@corealestategroup.com
Storage Leases: Shakara Heaton. admin@corealestategroup.com
Kress or FanSuite Rentals: Chelsea Garibay, cgaribay@corealestategroup.com
Job Postings: Lizzy Novack, enovack@corealestategroup.com
Customer Assistance (Wheelchair, Stroller, etc): Concierge, concierge@corealestategroup.com
River Park Square Gift Card Program: Concierge, concierge@corealestategroup.com
MARKETING/PR
Special Events: Chelsea Garibay, cgaribay@corealestategroup.com
Media Concerns/Inquiries: Rita Koefod, rkoefod@corealestategroup.com
Directories/Merchant Memo: Lizzy Novack, enovack@corealestategroup.com
Website/Social Media: Lizzy Novack, enovack@corealestategroup.com
In-Center Advertising: Rita Koefod, rkoefod@corealestategroup.com
RESIDENTIAL
Corporate Housing/Apartment Rental: Ryan Lewis, rlewis@corealestategroup.com
Resident Marketing: marketing@corealestategroup.com
COMMUNITY RESOURCES
DSP Ambassadors: Ambassadors provide supplemental security and hospitality services seven days a week, serving as the friendly face of downtown to residents, workers, and visitors for non-emergency issues, such as disruptive individuals in or around your business location, call (509) 353-9111 for assistance.
DSP Clean Team: Clean Team is on the streets six days a week, helping to beautify and maintain the downtown’s aesthetic and environment. Call them at (509) 624-9111 for assistance with issues like graffiti tags, unclean sidewalks, or care for our green spaces and flower planters.
Crime Check: Crime Check is the number to call for non-emergency police services. This includes reporting crimes that are no longer in process, like thefts, vandalism, or other incidents where the suspect is no longer on the scene. This is the appropriate contact for police reports that do not require an immediate response but need to be reported so further action can be taken.
Teen Text: Teen Text gives teens a safe place to chat with someone who understands. This free, confidential service gives youth experiencing mental health and/or substance use challenges someone to talk to that has been in their shoes. This service is available to any teen or young adult living in Spokane. Call, text, or connect at (844) 814-8336.
311: 311 is the number to call for non-emergency city services and general city information. This includes reporting illegal camping, potholes, graffiti, streetlight outages, abandoned vehicles, or other municipal issues. 311 can also be dialed for help paying utility bills, finding information on pools and recreational activities, as well as any other customer service-related questions.
211: 211 connects callers to a wide range of social services and community resources. This can include assistance with housing, food, employment, mental health services, and more. This is a valuable resource for those in need of support or information d local and community services.
988: 988 is the national hotline for people experiencing mental health crises. This number connects people experiencing suicidal thoughts, severe depression, or anxiety with trained counselors who provide immediate support and can connect callers with local resources.
24/7 Crisis Line: Accredited by the American Association of Suicidology, the crisis line provides services for and on behalf of individuals whose health or safety is in danger because of a mental health or substance use condition and may need an assessment by a mental health professional. The toll-free number is 1-877-266- 1818.
MERCHANT COMMUNICATIONS
Sign up for our Weekly Merchant Memos and plan to attend our Merchant Meetings.
• The latest happenings
• Upcoming local events
• Important center news
• Holiday hours
• And more…
Want to Submit Content?
March 11, 3pm, Kress Gallery
October 21, 3pm, Kress Gallery
Merchant Memos are distributed every Wednesday or Thursday, and content should be sent by Friday of the week prior to enovack@corealestategroup.com. Featured content includes specific holiday events & promotions, mall employee specials, and new services & brand lines. Submissions may be edited as needed by marketing. (Please note: Promotional discounts and percentages off will instead be posted to the Events page of the River Park Square website.)
To be added to our Merchant Email List, e-mail marketing@corealestategroup.com
MERCHANT CALENDAR
Online Calendar Format
• The merchant calendar is available by scanning the QR code.
• Events for the 2025 calendar are subject to change.
• The merchant calendar is updated weekly.
• Content includes:
» River Park Square Events
» Downtown Events
» Sporting Events
» AMC Movie Releases
» Special Center Hours
MERCHANT RESPONSIBILITIES
• Merchants are only permitted to display one freestanding sign directly outside of their space.
• If there is a change in operation hours, please notify Shakara Heaton at sheaton@corealestaegrorup.com.
• New managers should follow the “New Manager Checklist” and contact Shakara Heaton at sheaton@corealestategroup.com.
NEW MERCHANT CHECKLIST
Order Barricade Graphics and Now Open Signage
Provide Logo, Description, Hours, Photos and Social Handles to Marketing
Determine Opening and Special Event dates and provide details
Consider investing in supplemental community or center advertising
Coordinate Press Release with Marketing Team
Schedule Social Media Postings
Register for the River Park Square Gift Card Program
Review information for Downtown Spokane Partnership for validation program information/interest at https://downtownspokane.org/parkingprograms/
Add Merchant Meetings to your Calendar
Provide information to Concierge Desk
Emergency Contacts
Hours
Employee Discounts
Management Team Details
Notify management office of any Center Employee Discounts offered
Print Merchant Calendar and Bookmark Merchant Portal Link
Add Public Safety’s Cell Phone # to your phone: (509) 499-1538
NEW MANAGER CHECKLIST
Add Public Safety’s Cell Phone # to your phone: (509) 499-1538
Update Emergency Contact Form
Email marketing team to begin receiving weekly merchant memos and consumer emails
Follow @riverparksquare on Instagram, Facebook, and Pinterest
Reach out to Derek Hansen for Monthly Parking or Validation information at dhansen@corealestategroup.com
Join or review your Passport to Savings and Employee Discount Promotions
Review your individual merchant page at riverparksquare.com – send any edits to enovack@corealestategroup.com
Familiarize yourself with the River Park Square Gift Card Program
Review information for Downtown Spokane Partnership for validation program information/interest at https://downtownspokane.org/parkingprograms/
Add Merchant Meetings to your Calendar
Notify marketing of any Center Employee Discounts offered
Print Merchant Calendar and Bookmark Merchant Portal Link
Consider investing in supplemental community or center advertising
RIVER PARK SQUARE PARKING GARAGE
• Daily & Monthly Parking: Our facility provides daily and monthly parking. We have staffed payment locations, automatic payment machines, as well as mobile pay.
• Additional Services: Services include jump starts, locating lost vehicles, service contact information for lockout and tows, and assistance with anything parking related while in the facility (direction, incident reporting, safety walkthroughs, etc.)
• Parking Services: We also provide custom parking services, such as creating discount tickets for merchant staff and customers. These discount tickets can be modified to pay for a portion of the parking or the entire parking fee.
● What should you contact Parking management about?
○ Parking validation questions
○ Starting to use the parking facility
○ Payments
○ Termination
○ Changes made to our monthly parking program
Updated hours and rates available at: riverparksquare.com
With questions contact:
Parking Garage Manager: Derek Hansen
Parking Garage Office: (509) 747-8056
parking@corealestategroup.com
DOWNTOWN SPOKANE VALIDATION/PARKING PROGRAMS
Enhance the customer experience by offering them full or partial parking validation. Visit https://downtownspokane.org/parkingprograms/ to learn more or contact Gina Hankal at (509) 456-0580 or ghankal@downtownspokane.org.
EasyPark
AMC Theatres
Athleta
Auntie’s Bookstore
Banana Republic
Ben Bridge Jeweler
Gap
Nordstrom
North Face
Pendleton
Pottery Barn
Uncle’s Games
Williams-Sonoma
Premier Park
Anderson & Co
Coffman Engineers
Hawley Troxell
Participants subject to change.
PUBLIC SAFETY TEAM
Public Safety will contact store managers early to explain security protocols and procedures. River Park Square’s public safety officers are always on patrol in the parking garage, inside and outside the shopping center. Feel free to call with policy and procedure questions. For safety concerns, do not hesitate to call.
With questions, contact:
Public Safety Office: (509) 624-3981
Office located on the first level, near the service alley.
Public Safety Cell Phone: (509) 499-1538
Public Safety Supervisor, Justin Morgan, jmorgan@corealestategroup.com
MAINTENANCE
Preferred Vendors List
• Electrical
» Rainbow Electric- Shawn Gray (208) 660-1241
• Fire / Life/ Safety Monitoring & Testing
» Fire Power- Nick (509) 468-3204
• Plumbing Work
» Barton Boys- Anthony (208) 559-7954
• Plumbing Clogs
» Action Drain (509) 467-1717
• HVAC
» Holaday Parks- (509) 530-2280
• Fire Sprinkler
» Fire Control- Bryan Gordon (509) 505-7047
With questions, contact:
Director of Operations, Shakara Heaton
For emergency maintenance issues such as fire, flood or high-risk safety issues, call 911 (if appropriate) and notify Public Safety at (509) 499-1538.
Non-emergency inquiries that can be handled during business hours should be emailed to Shakara.
EMPLOYEE DISCOUNT PROGRAM
Employees of River Park Square merchants have access to these benefits and/or discounts.
Subject to change. To participate in this program or modify details, email marketing@corealestategroup.com.
CONCIERGE TEAM
FREE CUSTOMER ENGAGEMENT
Pay Station TV slides: There are flat screen TVs located at each of our two inside pay stations (first and third floors). These are a great way to catch audiences waiting in line to pay for their parking. The specs are very specific; a JPG built to 1920 w x 1080 h. Email these to the marketing department when they are ready to be posted.
Food Court and Center Digital Screens: Merchants may include static ads on the rotating messaging on the food court and select digital screens one week at a time for up to 4 weeks total. The specs are very specific; a JPG built to 1920 h x 1080 w AND 1080 w x 1920 h. Longer, full network video or ongoing campaigns are available at a discounted merchant rates. See page 28.
Surprise & Delight:
During the holidays and throughout the year, you will have the opportunity to provide goodies to be distributed by center personnel to help build rapport and goodwill with our shoppers. Be on the lookout in the weekly merchant memo.
Table Tents:
You may provide up to 50 table tents for food court tables. 50 will last about 2 weeks. Drop materials off at the Concierge desk. Space will be rotated among merchants.
Flyers, coupons and catalogs: Concierge is happy to house special promotions on their counter for 2 weeks.
Passport to Savings: Conventions, Best of Broadway shows, and our proximity to Canada and Montana bring us many out-of-town customers. Our Passport to Savings is a list of discounts provided by you that is redeemable when the customer shows the printed version or shows it to you on their phone. It is available on our website and at the concierge desk. It can be redeemed as often as a customer would like to use it. Contact the marketing department if you are interested in participating or need to change your offer.
Tabling: Enjoy up to four complimentary tabling appointments per year in the common area. See page 29. Additional dates available to lease.
RIVERPARKSQUARE.COM
Provides shoppers with your store offers and promotions.
Averages more than 9,000 views per month.
Individual merchant pages can be customized with promotions, special events and an image.
3:2AspectRatioworksbestforwebsiteimagery.1440x960pixelsis themostcommonsize.Pleasekeepthefilesizebetween200-500KB andusingjpegfiletypeforoptimalloadingspeeds.
SOCIAL MEDIA AND CONSUMER EMAILS
Email List : 15,639
Facebook Fans: 22,676
Instagram Followers: 10,821
& KEY PRIORITIES
CONTENT STRATEGIES
• Merchant Highlights
• Enter-to-Win
• Video Content/Reels
• Gift Guides
• Events/Promotions
• Social Media Giveaways
• Influencer Partnerships
SUBMISSION TIPS
• High-quality images (we can assist upon request)
• No posts are guaranteed
• Please submit requests at least two days prior to the desired post day; 5 days or more are preferred
• No links to online shopping will be posted
@riverparksquare
DIGITAL CONTENT SPECIFICATIONS
Feed:
Jpg or png
Landscape – 1080 x 566
Portrait – 1080 x 1350
Square – 1080 x 1080
Stories:
1080 x 1920
Feed:
Jpg or png
Landscape – 1200 x 630
Portrait – 630 x 1200
Square – 1200 x 1200
Stories: 1080 x 1920
Main Feed Content:
Evergreen, curated, designed to reach new audiences, tend to get more views over a longer period. Contains information that reflects the best aspects of the brand. Features professional product shots and well-produced videos.
Stories:
More fleeting, fun, and casual. Used for real-time, authentic engagement, rather than a perfect, polished post. Great for short-term discounts or sales, polls for customers, behind the scenes.
Website Content:
Highlights promotional events, sales, links to virtual events as well as job postings.
Website
1440x900
Jpg or png
Merchant Listings
Events
Promotions
Tips:
• To avoid feeling like a sales ad, limit or eliminate text layered onto photos.
• Highlight local imagery, employees, and events.
• Boost engagement with tips & tricks, recipes, humor, special incentives, breaking news and trends.
• Details matter- pay attention to spelling and the background aesthetics.
• Visualize a magazine and strive to be the editorial section, not the ads.
CENTER PROMOTIONS
Seasonal Campaigns
Use our full range of online resources to support key fashion seasons and keep River Park Square top of mind. Drive website traffic and capture metrics.
Print Ads
Prints ads run in carefully selected local partners and tourism publications. Campaigns include Tourism, Family Programming, Santa, College Audiences, Dining Category, Community Cross-Promotions and Gifting Holidays.
Business, Leisure and Sports Tourism Outreach
We partner with Riverfront Park, Conventions, Sporting Events/Venues, Arts Organizations, Community Events and Causes, as well as Visit Spokane Channels including the Visitors Center.
Public Relations Support
The marketing teams fosters relationships with local and regional media outlets and distributes press releases for all major events and initiatives. We are happy to support media efforts for store openings, business updates, success stories, charitable giving and other needs.
Visit our YouTube channel to view past campaigns. YouTube.com/@riverparksquare808
ANNUAL EVENTS & PARTNERSHIPS
First Friday with DSP – Year Round
Activations will include student music, artist exhibitions, merchant activations, and poster pick-up.
PNQ – Spring
USA Volleyball’s national qualifying youth tournament takes place over two weekends. This event brings over 13,000 visitors all throughout Spokane.
Easter Photos – March/April
The weeks leading up to Easter, Easter photos will take place in the Atrium. Reservations will be available. Easter Pet Photos will also take place during the season.
Bloomsday – First Sunday in May
Bloomsday returns each year for an in-person 12km race through the streets of Spokane. This run has become an annual tradition and national running event, attracting tens of thousands of runners every May.
Spring Scavenger Hunt & Family Fun Day – March/April
Kids entertainment, treats, spring photo backdrop, and Riverfront Park Easter egg hunt.
Torchlight Parade – May
With over 80+ years of being the largest Torchlight Military Parade in the nation, the Lilac Festival features bands, floats, military and equestrian groups, and much more.
Riverfront Park Concert Series – Summer
Riverfront Park’s new summer concert series- promoting pre-event festivities, dining, and parking options.
Bazaar – June
Terrain’s annual outdoor vendor fair features high-quality gift items from Spokane’s top creators and artists.
Hoopfest – June
This annual 3-on-3 tournament, one of Spokane’s biggest and most exciting summer events, brings basketball players from around the world to Spokane.
Fall Fest – September/October
Cross-promotion with Riverfront Park and DSP- pop-up pumpkin patch, face painting, and entertainment.
Halloween Bash/Spokandy Crawl – October
In partnership with DSP and Riverfront Park, a family fun scavenger hunt with key activations inside River Park Square. Plus, trick-or-treating!
Holiday Kick-Off, Santa’s Arrival – November
Dancers, live music/Santa’s band, snow machines/live flakes every night, and kids' entertainment.
Santa Photos – November/December
From mid-November-December 24, Families will be able to capture cherished moments with Santa as part of their annual traditions. Reservations will be available. Also includes Santa Cares and Pet Photos.
Christmas Tree Elegance – November/December
Eleven spectacularly decked trees attract thousands of guests who bid and support Spokane Symphony.
BrrrZaar – December
Terrain’s annual indoor vendor fair features high-quality gift items from Spokane’s top creators and artists.
*Subject to change.
MAJOR DOWNTOWN EVENTS
RIVER PARK SQUARE GIFT CARD PROGRAM
We recommend you register for the River Park Square gift card program. Set-up only takes a few minutes and will enable you to accept River Park Square gift cards.
• River Park Square gift cards are backed by Mastercard and should be run as credit (do not run as a gift card).
• Gift card sales will appear in credit card transaction totals at the end of the day.
• If you’re signed up for the gift card program and you make any changes to your POS system, please let us know and we’ll schedule a time to come by the store and update our gift card information accordingly (it only takes a few minutes).
• Any in-store returns of items purchased on a River Park Square gift card should follow your standard store policy when processing merchandise returns. We recommend offering them a store gift card for returned merchandise.
• Please do not accept tips on River Park Square gift cards. With questions call Concierge Services: (509) 363-0304 concierge@corealestategroup.com
The River Park Square Gift Card is accepted at the following merchants: Anderson & Co., Anthropologie, Apple, Athleta, Aveda, Banana Republic, Bath & Body Works, Ben & Jerry’s, Ben Bridge Jeweler, Chico’s, Flatstick Pub, Francesca’s, Free People, From Here, Gap, Indigenous Eats, J.Jill, Lush, Mac Daddy’s Grill, Marketplace Cafe Nordstrom, Nordstrom, Nordstrom E-Bar, The North Face, Oil & Vinegar, P.F. Chang’s, Panda Express, Paper Nerd, Pendleton, Pete & Belle's, Polka Dot Pottery, Pottery Barn, Rocket Bakery, Sbarro, Sephora, Shiki Sushi, Soma, Subway, Tea’s Company, Tempur-Pedic, The Small Biz Shoppe, Twigs Bistro, Urban Outfitters, Verizon, Whiz Kids, Williams-Sonoma
GIFT CARD ACCEPTANCE DETAILS
ADVERTISE AT RIVER PARK SQUARE
Consider investing in additional promotions for openings, launches, sales or product lines.
• Variety of static, spectacular and digital formats
• Turnkey production and installation services
• Timely execution – 10 days from approved proofs to posting
No unauthorized signs, decals, flyers, or brand ambassadors are permitted in the common area.
ADVERTISING
Atrium
Sky Banner
10’w x 20’h; Single or Double Sided
January-November:
$1500/week
$5000/month
December:
Reserved for Santa Sponsor
(Production Fee: $1500)
Standee(s)
3’w x 6’h; Double-Sided
January-November:
0ne month: $1500/month
Six months: $800/month
Merchants: $750/month
10%offforeachadditional standee.
December:
$2000/month
Merchants: $1000/month
Rates subject to change- email to inquire . Client responsible for art production. All art must be submitted for RPS management approval. Printing and installation to be paid for by Client.
ADVERTISING
Digital Screens
Food Court TVs + Atrium Spectacular
Each features a screen with a rotating slide show.
January-November:
$3500/month
Merchants: $750/month
October-December:
$4500/month
Merchants: $1500/month
Horseshoe Banner(s)
11’w x 6’h; Single-Sided
January-November- 1 slot:
$1000/week
$3000/month
Merchants: $2000/month
December- all 3 slots: $9000/month
Rates subject to change- email to inquire. Client responsible for art production. All art must be submitted for RPS management approval. Printing and installation to be paid for by Client.
TABLING/KIOSKS
Brand Ambassadors, Tabling (10’x10’) or Branded Satellite Unit
January-November 15:
$750/weekend (Fri-Sun)*
$1000/week
0ne month: $3000/month
Six months: $2500/month
Special Merchant Rate: $250/weekend
November 15-December 31:
$1000/weekend (Fri-Sun)
$1500/week
$4000/month
Special Merchant Rate: $400/weekend
Complimentary Event Weekends
Mother’s Day (May 10-12)
Hoopfest (June 28-30)
Labor Day/Pig Out (Aug 29-Sept 2)
Fall Fest (Sept 28-29)
Rates subject to change- email to inquire. Client responsible for art production. All art must be submitted for RPS management approval. Printing and installation to be paid for by Client.
PARTNERS
M APARTMENTS
