O2
7 Systems of Success
O3 Research
O4 Network Effect
O5 Onboarding and Commercials Introduction
O 6 Rewards and recognition
O 7 Case Studies
O1 INTRODUCTION
INTRODUCTION
See your GEX world through CoverMe. Our app reimagines how instructors, studios, and health clubs operate, saving you time and money by digitising and streamlining the entire process.
CoverMe gives you a competitive edge. Connect your entire workforce with secure in-app messaging, making communication effortless while unlocking new opportunities for growth.
Simplify team management, expand your instructor network, and ensure compliance with cloud storage for certificates and insurance. With built-in rewards and discounts, CoverMe enhances instructor retention, allowing you to focus on delivering the best experience faster and more efficiently.
Greater reward for instructors, greater member satisfaction = Greater Revenue.
O2 7 SYSTEMS OF SUCCESS
7 SYSTEMS OF SUCCESS
CoverMe is not just a one stop shop for finding subs; It’s a holistic, dual sided solution that considers solving all the pain points of GEX management for both sides.
Whilst there are solutions on the market, these have often been designed with just a single problem in mind.
What we were trying to achieve was something so much bigger; a product that was designed to solve all the pain points of group exercise admin and management in a one stop shop solution. We call this our 7 systems of success:
O1 O2 O3 O4 O5 O6 O7
7 SYSTEMS
Team Management
Seamlessly connect with existing instructor teams without the need for multiple communication channels in a one-stop purpose-built app. Instructors receive only jobs relevant to their qualifications.
Emergency Cover & Recruitment
CoverMe allows you and your team to reach out to a wider network to recruit and find planned of emergency cover. All instructors on the network are vetted and verified giving you peace of mind that the instructor is compliant
Compliance
Instructors upload their profiles, including certificates and insurance, which we verify and maintain to ensure your team always remains compliant. As a venue you can view these documents at any time and download a copy
Reporting and Insights
Access a comprehensive dashboard of KPIs to manage your business effectively Gain key insights into staffing needs, team performance, and areas where support is required. Track instructor punctuality and monitor which classes and locations are being advertised
Communication
Seamlessly manage communication through the app, whether 1-1 or with a group. Broadcast news, share playlists, or distribute important company updates with ease
Automatic Posting and Selection
Our algorithm streamlines the process by automatically selecting the most suitable instructor for a cover request as soon as it’s posted by a club or instructor This feature can be toggled on or off as needed
Offers
Instructors have instant access to a wide range of discounts, available through the app. Offers enhance your brand’s offering to your team. This is an advanced solution built on blockchain technology positioning us for future innovation
What we don’t do
While we excel at what we do, we do not provide file management or an advanced CRM system Our focus has always been on solving operational pain points with the best tools available, backed by the largest network in the market. Our platform saves time, reduces costs, and enhances both customer and team experiences.
O3 RESEARCH
RESEARCH
Our next step was to quantify just how big this problem was and what the upside could be . We took on funding and launched independent market research. Whilst we found many commonly shared issues, we found 6 that stood out amonst the rest: Operators spend 5 to 15 hours per week on administration and finding cover, sometimes delegating these tasks to team members.
89% of operators frequently alter or cancel group exercise schedules, including changing classes from what was initially advertised.
Among the members facing regular timetable disruption or frequent changes , a whopping 33% cancelled their membership.
78% of clubs have no incentive to keep their great instructors and had no reward system in place for these key individuals.
92% of clubs struggle with methods to recruit new and inspiring instructors or replace instructors if they left the business.
87% had not given any thought to how they were going to stay inline with current trends and move with the status quo.
O4 NETWORK EFFECT
1, 2, 3....COVERED
It takes less than 21 seconds to push, post and find cover:
Our simple technology allows an instructor to raise and post a cover request, push this to a preffered or local network and find cover.
GLOBAL CLIENTS
Virgin Active
8 countries
400+ clubs
10,000+ instructors
Fitness First
17 countries
360+ clubs
8,000+ instructors
Lift Brands
20 countries
1000+ clubs
120,000+ instructors
Anytime Fitness
30 countries
5000+ clubs
250,000+ instructors
05 ONBOARDING & COMMERCIALS
ONBOARDING
When you join CoverMe, the onboarding team do 95% of the heavy lifting. The process is simple, and and fast. We onboard sites in as little as 48 hours and in 6 simple steps:
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Communication
We communicate with your existing teams to introduce CoverMe and new ways of working. We use your existing communication methods to support and help behaviour change.
Instructor Profiles
Instructors download the CoverMe Instructor app via a link or QR code. Once downloaded they will create a profile including their bio and upload their certificates and insurance.
Venue Profiles
Each venue will download the CoverMe Venue app via a link or QR code. Once downloaded they will create a profile including their location and club information. Each venue is assigned an account manager as a point of contact and support.
Connect
The onboarding team will connect the relative instructor with their respective clubs If an instructor teaches at multiple sites, they will be connected to each different site, so they receive requests from each sites at they teach at
Launch
On a mutually agreed date, each venue will be made live on the system and instructors can start posting and receiving cover requests. The whole onboarding process takes approximately 10 days from start to finish.
O 6
Ongoing Support
As part of the partnership, we provide ongoing support by ‘ghosting’ the system to reinforce correct behaviours and safeguard the operation to ensure the maximum benefit
COMMERCIALS
We specialize in both emergency cover and recruitment and our connected technology connects you to a wider pool of talent in your local area. We are the only gig-economy app in the fitness space that allows you to reach out to a wider network to find new talent and help cover your existing gigs.
Number of locations
Cost per location per month 1-30
£99 + VAT 31-70
£89 + VAT 70+
£79 + VAT
*CoverMe Premium subject to a one-off onboarding fee
FIND NEW INSTRUCTORS IN THE COVERME NETWORK
Charged from 150 + VAT/audition day*
GET EMERGENCY COVER FROM THE NETWORK
Charged from 15% per cover*
0 6 REWARDS & RECOGNITION
REWARDS & RECOGNITION
Retaining great team members are key to continuous uninterrupted member service and member retention. CoverMe takes care of rewarding your instructors for the great work they do, raising your brand profile and creating team engagement.
Offers and discounts are available only to authorized, official CoverMe instructors via the CoverMe app and are designed to support instructors, helping them be successful in both work and life.
Classed as a ‘closed user group’, we can offer the best available discount that you would not find anywhere else online Each discount has its own unique code that cannot be shared, meaning that we can keep our offers exclusive.
We provide a range of exclusive discounts from supplements, clothing, tech and cell phones to specific discounts that only instructors would benefit from
We can offer country specific discounts so that they are relative to the location of the instructor
0 7 CASE STUDIES
OUR SOLUTION
CASE STUDIES
We have worked closely with our clients and brands on their CoverMe journey. Below are three case studies that we have compiled so that you can read the results for yourself:
• Reynolds Group
• Virgin Active UK
• The Roehampton Club
• Serco Leisure