We’ve got you.
All covered. Subbing, recruitment, and reward.
Content.
Section1–Deliverable Objectives
1.Operational&Compliance
ComplianceManagement
Ensure all instructors meet Fitness First UK’s brand standards through a structured vetting and approval process.
Maintain business and GDPR compliance with secure data management and communication protocols.
Provide real-time insights into cover requests, reasons for cover, volume, and success rates to improve workforce planning.
Centralised system for cover requests, eliminating disparate methods of arranging cover across multiple locations.
2. Communication&Messaging
Streamlined messaging and notification system for seamless communication between management, instructors, and members.
Automated updates to cover requests, approvals, and confirmations reduce manual interventions.
Use CoverMe to create your internal training programme, training days and record of attendance.
Use CoverMe to communicate policy and training updates, communicate changes and record adherence.
2.EfficienciesandPeople
1.
EliminationofManualProcesses
Remove inefficient, manual methods of arranging instructor cover, reducing administrative burdens.
End reliance on informal and non-compliant cover arrangements. 2. EfficiencyandSpeedofCommunications
Instant notifications to available instructors ensure swift cover replacements.
Transparent tracking and reporting on cover trends and needs.
Insights from cover data help identify gaps in skills or instructor availability, allowing for targeted training initiatives.
4.InstructorBrandStandards
Standardized qualification checks and vetting processes ensure all covering instructors align with Fitness First’s brand values and expertise.
Maintain consistency in class quality and delivery through a structured approval system.
3.Recruitmentand TeamRetention
ExpandingtheTalentPool1.
Access to a growing wider network of fitness professionals, ensuring quick and suitable replacements.
Specialized recruitment for specific genres such as Hyrox, Les Mills, Pilates and future planned specific programming (mindfulness, health, nutrition etc)
Role-specific recruitment for Fitness Instructors, Personal Trainers, and Group Exercise Instructors.
Establish quarterly audition days to continuously refresh and expand the instructor talent pool for both PT and Group Fitness Instructors.
Leverage CoverMe Fitness’ partnership with Leisurejobs to bolster recruitment efforts.
Pivoting on the instructor rewards programme, Fitness First can leverage offers and discounts as a rewards tool for team members to help retain top talent.
4.SystemsandMember-Facing Communications
IntegrationwithClassBookingSoftware1.
Seamless integration with existing booking systems to automatically update class timetables when cover instructors are assigned.
Reduction in manual processing time for timetable updates and cover requests.
2.IntegrationwithmemberCRM
Automated notifications for class changes, instructor substitutions, or cancellations, enhancing member communication and experience.
5.BusinessDevelopment
1.
ContinualTalentBanking&FutureProofing
Maintain an ongoing pool of vetted fitness professionals available for cover and permanent roles.
Targeted recruitment ensures instructors are aligned with Fitness First UK’s operational needs.
Pre-empt internal fitness development ensuring you have personnel to operate the fitness operation.
2.ExpandingtheModeltoPersonalTraining
Implement a structured Personal Trainer recruitment and management model.
Enable a Personal Training Business-to-Consumer approach, enhancing service offerings and revenue potential. Our app can pivot to a member facing app for PT, SGT and other paid member services.
Section2–Measurements & KPI’s
OperationalCompliance
Achieve 100% compliance audit across all sites on:
Indemnity Insurance
FF/CIMSPA agreed qualification standard
First aid
Internal signature programming certification
Reduce the number of non-compliant methods of communication in use
GroupFitnessDeliveryMetrics
Class Cover success % rate (by site and as a group)
Class LFL cover
Class cancellation rate
Number of external covers
Trainingpathwaysanddevelopment
Number of internal training days required
Number of external training days required (linked to a budget)
Recruitment
Number of new GEXI and PTs recruited via network
Number of new GEXI and PTs recruited via Audition days (LeisureJobs)
InstructorSatisfaction/Engagement
Surveys
Attrition rate
Employee/Rolespecific
Number of hours spent on manual processors
Time posting /calling for cover/recruitment
Time updating member facing systems
Time dealing with cancellation of classes
Time reduced via one-way direct communications
Surveys
MemberMetrics
Number of members cancelling memberships due to disruption of group training schedules.
Member satisfaction Surveys
Attrition rates
Net gain
Section3Commercials
CommercialsandPricing
AspartoftheimplementationweproposethatCoverMeislaunchedintwoseparatephases:
Phase1
InPhase1,weproposelaunchingCoverMeacrossthe10LondonFitnessFirstsites.Thisinitiativeaimstomaximizeinternalnetworkeffectsandensureuniform progresstowardsagreedobjectives.
ThePhase1launchwillbeledbytheFitnessFirstProductteamincollaborationwithCoverMeinaunifiedapproachtoimplementation.
Together,wewillclearlyoutlinetheobjectivesforimplementation,setexpectations,andensureadherence.FMswillbemanagedaccordingtotheseKPIs,with theoperationsteamoverseeingtheprocess. Additionally,aPowerBIdashboardwillbecreatedanddeliveredforthewiderbusiness,providingtransparencyinto keymetrics.
Phase2
Phase2wouldbeimplementedintothewiderFitnessFirstclubsasabrandstandardapproachtogroupexercisemanagement.
Timeline
InordertomaintaincontinuityforthesiteswhoalreadyhavesomeconnectionwithCoverMe,wesuggestthatwestarttheonboardingprocessfortheremaining sitesinthefirsttwoweeksofMarch,ensuringre-launch,trainingandonboardingarefullycompletedwithsitesoperationalbyendofMarch.
CommercialsandPricing
Onboarding
Onboardingisacriticalcomponentofourbusinessoperations.Itensuresthatteamsreceivepropertraining,instructorsareeffectivelyintegrated,andthereis continuoussupportandserviceforoperationalteams. WewouldliketoofferFitnessFirstanexclusive50%discountedonboardingfeeof£100persite(usually£199 +VATpersite).
SubscriptionFees
Anofferof50%onsubscriptionfeesforthefirst3months(frompointoflaunch)acrossthe10phase1sites.Attheendofthe3-monthdiscountedperiodafullaccountreview againstagreedKPI’s.
ShouldthebusinessdecidetorolloutCoverMetothewiderFitnessFirstSites,thenwewillbehappytoextendthesetothecontractonapro-rata/persitebasis.
Phase2
