We’ve got you. Recruit. Manage. Reward. All Covered.
O2
7 Systems of Success
O3 Research
O4 Network Effect
O5 Onboarding and Commercials Introduction
O6 Rewards and recognition
O7 Case Studies
O1 INTRODUCTION
INTRODUCTION
Introducing CoverMe, the perfect match for Equinox’s innovative, luxury brand. CoverMe connects you to certified, insured health, fitness, and wellness professionals in just 3 steps and 30 seconds. Every profile is human-verified for complete peace of mind, delivering the efficiency and sophistication Equinox is known for.
Why Equinox? As trailblazers in the fitness world, you value bold, innovative solutions. CoverMe offers streamlined communication with fast, secure in-app messaging, making team coordination effortless. Expand your instructor network, ensure compliance with cloud-stored certifications and insurance, and retain top talent through our extensive reward and recognition program.
Our industry-leading rewards program gives instructors access to exclusive offers from brands like Nike, Apple, and many more. This is the most extensive rewards program in the industry, designed to keep your team motivated and loyal.
CoverMe delivers what Equinox demands—quick subs, greater member satisfaction, and ultimately, increased revenue. We're excited to help you lead the way in fitness innovation in the U.S. market.
O2 7 SYSTEMS OF SUCCESS
7SYSTEMSOF SUCCESS
CoverMe is more than just a one-stop shop for finding subs; it's a comprehensive, dualsided solution that addresses all the pain points of group exercise (GEX) management for both instructors and operators.
Unlike other market options that focus on a single problem, CoverMe is designed to tackle the entire spectrum of GEX admin and management challenges in one unified platform. We call this your "7 Systems of Success."
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7 SYSTEMS
Team Management
Manage instructor teams effortlessly, either site by site or across your entire estate, with tailored job offers sent directly to qualified professionals through a single, streamlined app
Recruitment
CoverMe enables you and your team to tap into a wider network to recruit top talent All instructors on the platform are vetted and verified, ensuring full compliance and peace of mind
Communication
Seamlessly manage communication through the app, whether 1-1 or with a group Broadcast news, share playlists, or distribute important company updates with ease.
Instructor Offers
Instructors have instant access to a wide range of discounts, available through the app Offers enhance your brand’s offering to your team This is an advanced solution built on blockchain technology positioning us for future innovation
Automatic Posting and Selection
Our algorithm streamlines the process by automatically selecting the most suitable instructor for a cover request as soon as it’s posted by a club or instructor. This feature can be toggled on or off as needed
Reporting and Insights
Access a comprehensive dashboard of KPIs to manage your business effectively. Gain key insights into staffing needs, team performance, and areas where support is required. Track instructor punctuality and monitor which classes and locations are being advertised.
Compliance
Instructors upload their profiles, including certificates and insurance, which we verify and maintain to ensure your team always remains compliant. As a venue you can view these documents at any time and download a copy.
O3 RESEARCH
RESEARCH
Our next step was to quantify just how big this problem was and what the upside could be. We took on funding and launched independent market research. Whilst we found many commonly shared issues, we found 6 that stood out amonst the rest:
Operators spend 5 to 15 hours per week on administration and finding cover, sometimes delegating these tasks to team members.
89% of operators frequently alter or cancel group exercise schedules, including changing classes from what was initially advertised.
Among the members facing regular timetable disruption or frequent changes , a whopping 33% cancelled their membership.
78% of clubs have no incentive to keep their great instructors and had no reward system in place for these key individuals.
92% of clubs struggle with methods to recruit new and inspiring instructors or replace instructors if they left the business. 87% had not given any thought to how they were going to stay inline with current trends and move with the status quo.
O4 NETWORK EFFECT
1,2,3....HIRED
It takes less than 21seconds to push and post a job advert
Our streamlined platform lets you post job ads directly to qualified professionals in your area. With our smart algorithm, your ad reaches only the most relevant talent in our network boosting response rates and giving you the power to handpick your shortlist for interviews or auditions It's efficient, tailored, and built for results
RECRUIT
Our simple technology allows an instructor to raise and post a cover request, push this to a preffered or local network and find cover.
GLOBAL CLIENTS
VirginActive
8 countries
400+ clubs
10,000+ instructors
Fitness First
17 countries
360+ clubs
8,000+ instructors
LiftBrands
20 countries
1000+ clubs
120,000+ instructors
AnytimeFitness
30 countries
5000+ clubs
250,000+ instructors
05 ONBOARDING & COMMERCIALS
ONBOARDING
Joining CoverMe is like checking into the Four Seasons effortless, seamless, and tailored to perfection. Our onboarding team takes care of 95% of the heavy lifting, ensuring the process is smooth and fast. In fact, we can onboard sites in as little as 48 hours, with just 6 simple steps:
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Communication
We communicatewith your existing teams to introduce CoverMeand new ways of working. We use your existing communication methods to support and help behaviour change.
Instructor Profiles
Instructors download the CoverMe Instructor app via a link or QR code. Once downloaded they will create a profile including their bio and upload their certificates and insurance.
Venue Profiles
Each venue will download the CoverMe Venue app via a link or QR code. Once downloaded they will create a profile including their location and club information. Each venue is assigned an account manager as a point of contact and support.
Connect
The onboarding team will connect the relative instructor with their respective clubs. If an instructor teaches at multiple sites, they will be connected to each different site, so they receive requests from each sites at they teach at.
Launch
On a mutually agreed date, each venue will be made live on the system and instructors can start posting and receiving cover requests The whole onboarding process takes approximately 10 days from start to finish
Ongoing Support
O6
As part of the partnership, we provide ongoing support by ‘ghosting’ the system to reinforce correct behaviours and safeguard the operation to ensure the maximum benefit
PLAN OVERVIEW
06 REWARDS & RECOGNITION
REWARDS & RECOGNITION
Retaining great team members are key to continuous uninterrupted member service and member retention. CoverMe takes care of rewarding your instructors for the great work they do, raising your brand profile and creating team engagement.
Offers and discounts are available only to authorized, official CoverMe instructors via the CoverMe app and are designed to support instructors, helping them be successful in both work and life
Classed as a ‘closed user group’, we can offer the best available discount that you would not find anywhere else online. Each discount has its own unique code that cannot be shared, meaning that we can keep our offers exclusive.
We provide a range of exclusive discounts from supplements, clothing, tech and cell phones to specific discounts that only instructors would benefit from.
We can offer country specific discounts so that they are relative to the location of the instructor
07 CASE STUDIES
OURSOLUTION
CASE STUDIES
We have worked closely with our clients and brands on their CoverMe journey. Below are three case studies that we have compiled so that you can read the resultsfor yourself:
• Reynolds Group
• Virgin Active
• The Roehampton Club
• Serco Leisure
