The CoverMe backstory. Where it all began
O3
Case Studies and Reports
O4
Competitor analysis Commercials 05 About CoverMe
C O N T E N T S
O1 ABOUT COVERME
1, 2, 3....COVERED
It takes less than 21 seconds to push, post and find cover.
Our simple technology allows an instructor to raise and post a cover request, push this to a preffered or local network and find cover.
7 SYSTEMS OF SUCCESS
CoverMe is not just a one stop shop for finding subs; It’s a holistic, dual sided solution that considers solving all the pain points of GEX management for both sides.
Whilst there are solutions on the market, these have often been designed with just a single problem in mind. What we were trying to achieve was something so much bigger; a product that was designed to solve all the pain points of group exercise admin and management in a one stop shop solution.
We call this our 7 systems of success:
O1 O2 O3 O4 O5 O6 O7
7SYSTEMS
ExistingTeamManagement
Communicate with, organise and manage your existing teams. Cut the need for multiple communication channels.
CoverandRecruitment
Search in your preferred network or reach out to the local network for emergency cover, planned coverand recruitment.
Recognise your instructors, rewarding them with exclusive discounts and our clever gamification system.
Reward,RecognitionandDiscounts ComplianceManagement
Manage all of your teams compliance related documents in our digital wallet. The auto notification and reporting system lets both operator and club know that documents are due to expire.
MessagingandAnnouncemnents
Whether its an operational message, or you are communicating an important update, you can message one or groups of your preferred instructors.
RaisingTeamStandardsandProfiles
All instructors on CoverMe have been vetted to ensure that their profile is legitimate raising standards across your brand and the industry.
Futureproofingyourbusiness
CoverMe’s clever technology can be used to manage multiple teams. We have adapted our tech to manage swim teachers, lifeguards, sports coaching and even pickleball!
O2 THE COVERME BACKSTORY
A Brief Background. Where It All Started......
In 2017, Studio Society was founded by Bev & Rosanna as a boutique fitness center that grew to 2500 members, offering 250 classes weekly. Both founders previously worked at major gym chains like Virgin Active and LA Fitness, gaining experience as instructors and operators in various gym settings.
Similar to your journey, they encountered the ongoing struggles of recruiting, training, and retaining instructors. They also experienced the challenges of covering classes on short notice and balancing time for essential tasks such as creating engaging experiences for members and supporting team growth.
They shared your desire for solutions that elevate passion, reputation, and revenue, aiming to unify, assist, and reward instructors while maintaining unwavering dedication to the industry.
Drawing insights from extensive market research and recognizing the prevalent use of communication tools like WhatsApp, email, messenger, Facebook groups, and text messages within fitness clubs, they developed a Beta app - a comprehensive platform serving both Instructors and Venues.
Operating in the UK, they prioritized GDPR compliance to ensure a robust system that meets stringent standards. Their development team continuously refines the app to adapt to evolving industry demands and technological advancements.
Their ultimate goal was to provide a valuable tool for instructors and streamline the operational tasks essential for the optimal functioning of health and fitness businesses.
O3 INDEPENDENT RESEARCH
THERESEARCH
Our next step was to quantify just how big this problem was and what the upside could be, so we took on funding and launched into market research. Whilst we found many commonly shared issues we found 6 that stoodoutamonsttherest:
Operators waste between 5 and 15 hours a week on administration, finding cover or even providing cover themselves. In most cases operators assigned some of this time to a member of their team.
A staggering 89% of operators change or cancel their group exercise schedule regularly . This includes cancellations and providing a different class to what is advertised.
Of the members who regularly experienced disruption, 33% of them went on to cancel their membership.
78% of clubs had no incentive to retain their instructors and. had no reward or recognition system in place for these key individuals.
92% of clubs struggle with methods to recruit new and inspiring instructors or replace instructors if they left the business.
87% had not given any thought to how they were going to future proof their business, stay inline with current trends and move with the status quo.
SOME OF OUR GLOBAL CLIENTS
VirginActive
8 countries
400+ clubs
10,000+ instructors
FitnessFirst
17 countries
360+ clubs
8,000+ instructors
LiftBrands
20 countries
1000+ clubs
120,000+ instructors
LiftBrands
30 countries
5000+ clubs
250,000+ instructors
04 COMPETITOR ANALYSIS
COMPETITOR ANALYSIS
booking Calendly Enquiry Form
Operation Desktop, (optimized view for mobile),
for venue and instructor. Desktop for venue
Form &Call back Calendly in each respective region
for employees and desktop for venue mobile view optimisation
Form
appVenue appVenue desktop
at this stage, looks to be 1 app only
optimized view for mobile
Software functionality
Auto-reminders and notifications for classes posted
Auto reminders for expiry of compliance documents
Auto reminders for critical messages and announcements
Are notifications sent to exact matched instructors
Ability for instructor to update personal calendar
Instructor
Instructor choses minimum cost level
Instructor choses radius of teaching
Open text fields for instructor to add detail
05 CASE STUDIES
OUR SOLUTION SOLVES:
