O3
O4 Backstory Research
Competitor Analysis Case Studies 05 Systems of Success
C O N T E N T S O1 O2
O1 COVERME
1, 2, 3....COVERED In less than 23 seconds.
Effortless cover requests: raise, post, and find replacements from the preferred cover list or the broader network.
7 SYSTEMS OF SUCCESS
CoverMe is not just a one-stop shop for subbing classes. It is a comprehensive dual-sided solution for group exercise management that addresses all your pain points. We call this our 7 Systems of Success. 01 02 03 04 05 06 07
EngagewithYourTeam
O1 O2 O3 O4 O5 O6 O7 FindNewTalent,PlannedandEmergencycover
Communicate with, organize, and manage your existing teams effortlessly. Eliminate the need for multiple communication channels and streamline your operations.
Search within your preferred network or extend your reach to the local network for emergency cover, planned cover, and seamless recruitment. Ensure you always have access to the best talent.
RewardandRecognise
Recognize and reward your instructors with exclusive discounts and an innovative gamification system that boosts their engagement and motivation.
DigitalWalletforCompliance
Manage your team's compliance-related documents within our digital wallet. The auto-notification and reporting system alerts operators and clubs when documents are due to expire, keeping everything up to date.
AdvanceMessagingFeature
Whether you need to send an operational message or communicate an important update, our messaging feature allows you to reach one or multiple groups of your preferred instructors quickly and efficiently.
RaisetheBarinQuality
All instructors on CoverMe have been thoroughly vetted to ensure their profiles are legitimate. This rigorous process maintains standards across your brand and the entire industry, ensuring top-quality talent.
FutureProofYourBusiness
CoverMe’s advanced technology is designed to manage multiple teams, from swim teachers and lifeguards to sports coaches and even pickleball instructors. Adapt our tech to fit your evolving needs and future-proof your business operations.
O2 BACKSTORY
Where It All Started......
In 2017, Studio Society was founded by Bev & Rosanna as a boutique fitness center that grew to 2500 members, offering 250 classes weekly. Both founders previously worked at major gym chains like Virgin Active and LA Fitness, gaining experience as instructors and operators in various gym settings
Similar to your journey, they encountered the ongoing struggles of recruiting, training, and retaining instructors. They also experienced the challenges of covering classes on short notice and balancing time for essential tasks such as creating engaging experiences for members and supporting team growth.
They shared your desire for solutions that elevate passion, reputation, and revenue, aiming to unify, assist, and reward instructors while maintaining unwavering dedication to the industry.
Drawing insights from extensive market research and recognizing the prevalent use of communication tools like WhatsApp, email, messenger, Facebook groups, and text messages within fitness clubs, they developed a Beta app - a comprehensive platform serving both Instructors and Venues.
Operating in the UK, they prioritized GDPR compliance to ensure a robust system that meets stringent standards. Their development team continuously refines the app to adapt to evolving industry demands and technological advancements.
Their ultimate goal was to provide a valuable tool for instructors and streamline the operational tasks essential for the optimal functioning of health and fitness businesses.
O3 RESEARCH
THERESEARCH
Our next step was to quantify just how big this problem was and what the upside could be. We took on funding and launched independent market research. Whilst we found many commonly shared issues we found 6 that stoodoutamonsttherest:
Operators spend 5 to 15 hours per week on administration and finding cover, sometimes delegating these tasks to team members.
89% of operators frequently alter or cancel group exercise schedules, including changing classes from what was initially advertised.
Among the members facing regular timetable disruption or frequent changes , a whopping 33% cancelled their membership.
78% of clubs have no incentive to keep their great instructors and had no reward system in place for these key individuals.
92% of clubs struggle with methods to recruit new and inspiring instructors or replace instructors if they left the business.
87% had not given any thought to how they were going to stay inline with current trends and move with the status quo.
GLOBAL CLIENTS
VirginActive
8countries
400+clubs
10,000+instructors
FitnessFirst 17countries
360+clubs
8,000+instructors
LiftBrands 20countries
1000+clubs
120,000+instructors
AnytimeFitness 30countries
5000+clubs
250,000+instructors
SercoLeisure
42SitesinthUK
27H&F
1000+instructors
EverybodyH&F
15Venues
30+Licences
250+instructors
ReynoldsGroup
3Prestigioussites
500classesperweek
250+instructors
TotalFitness 15sites
1500classesperweek
600+instructors
04 COMPETITOR ANALYSIS
COMPETITOR ANALYSIS
booking Calendly Enquiry Form
Operation Desktop, (optimized view for mobile),
Form &Call back Calendly in each respective region
for venue and instructor. Desktop for venue App for employees and desktop for venue mobile view optimisation
Form
appVenue appVenue desktop
at this stage, looks to be 1 app only
optimized view for mobile
Software functionality
Auto-reminders and notifications for classes posted
Auto reminders for expiry of compliance documents
Auto reminders for critical messages and announcements
Are notifications sent to exact matched instructors
Ability for instructor to update personal calendar
Instructor
Instructor choses minimum cost level
Instructor choses radius of teaching
Open text fields for instructor to add detail
05 CASE STUDIES
