7 systems of Success
O2 Backstory
O3 Research
O4 Network Effect
O5 Onboarding and Commercials
O6 Rewards and recognition
O7 Case Studies
O1 7 SYSTEMS OF SUCCESS
7SYSTEMSOF SUCCESS
CoverMe is not just a one stop shop for finding subs; It’s a holistic, dual sided solution that considers solving all the pain points of GEX management for both sides.
Whilst there are solutions on the market, these have often been designed with just a single problem in mind. What we were trying to achieve was something so much bigger; a product that was designed to solve all the pain points of group exercise admin and management in a one stop shop solution.
We call this our 7 systems of success: 01 02
7 SYSTEMS
What CoverMe Offers:
Recruitment: Gain access to a growing pool of over 7,000 local, talented instructors in the London area, making recruitment easier and more efficient.
Automatic Posting and Selection: Our algorithm streamlines the process by automatically selecting the most suitable instructor for a cover request as soon as it’s posted by a club or instructor. This feature can be toggled on or off as needed.
Compliance: Instructors upload their profiles, including certificates and insurance, which we verify and maintain to ensure your team always remains compliant.
Reporting and Insights: Access a comprehensive dashboard of KPIs to manage your business effectively Gain key insights into staffing needs, team performance, and areas where support is required. Track instructor punctuality and monitor which classes and locations are being advertised.
Communication: Seamlessly manage communication through the app, whether 1-1 or with a group. Broadcast news, share playlists, or distribute important company updates with ease.
Training: Track and manage all training activities through the app. Utilize QR code check-ins to confirm the completion of training sessions and job assignments.
Offers: Our recent partnership allows us to offer your instructors access to a wide range of partner discounts, available 24/7 through their app profile. This is a valuable reward and benefit that enhances your brand’s offering to your team. This is an advanced solution built on blockchain technology for reward and recognition, positioning us for future innovation.
What We Don’t Offer:
While we excel at what we do, we do not provide file management or an advanced CRM system. Our focus has always been on solving operational pain points with the best tools available, backed by the largest network in the market. Our platform saves time, reduces costs, and enhances both customer and team experiences.
O1 O2 O3 O4 O5 O6 O7
7 SYSTEMS
Recruitment
Gain access to a growing pool of over 7,000 local, talented instructors in the London area, making recruitment easier and more efficient
Automatic Posting and Selection
Our algorithm streamlines the process by automatically selecting the most suitable instructor for a cover request as soon as it’s posted by a club or instructor This feature can be toggled on or off as needed
Compliance
Instructors upload their profiles, including certificates and insurance, which we verify and maintain to ensure your team always remains compliant
Reporting and Insights
Access a comprehensive dashboard of KPIs to manage your business effectively Gain key insights into staffing needs, team performance, and areas where support is required. Track instructor punctuality and monitor which classes and locations are being advertised.
Communication
Seamlessly manage communication through the app, whether 1-1 or with a group. Broadcast news, share playlists, or distribute important company updates with ease.
Training
Track and manage all training activities through the app. Utilize QR code check-ins to confirm the completion of training sessions and job assignments
Offers
Instructors have instant access to a wide range of discounts, available through the app Offers enhance your brand’s offering to your team This is an advanced solution built on blockchain technology positioning us for future innovation.
What we don’t do
While we excel at what we do, we do not provide file management or an advanced CRM system. Our focus has always been on solving operational pain points with the best tools available, backed by the largest network in the market. Our platform saves time, reduces costs, and enhances both customer and team experiences.
O2 BACKSTORY
Where It All Started......
In 2017, Studio Society was founded by Bev & Rosanna as a boutique fitness center that grew to 2500 members, offering 250 classes weekly.
Both founders previously worked at major gym chains like Virgin Active and LA Fitness, gaining experience as instructors and operators in various gym settings.
Similar to your journey, they encountered the ongoing struggles of recruiting, training, and retaining instructors They also experienced the challenges of covering classes on short notice and balancing time for essential tasks such as creating engaging experiences for members and supporting team growth.
They shared your desire for solutions that elevate passion, reputation, and revenue, aiming to unify, assist, and reward instructors while maintaining unwavering dedication to the industry.
Drawing insights from extensive market research and recognizing the prevalent use of communication tools like WhatsApp, email, messenger, Facebook groups, and text messages within fitness clubs, they developed a Beta app - a comprehensive platform serving both Instructors and Venues.
Operating in the UK, they prioritized GDPR compliance to ensure a robust system that meets stringent standards. Their development team continuously refines the app to adapt to evolving industry demands and technological advancements Their ultimate goal was to provide a valuable tool for instructors and streamline the operational tasks essential for the optimal functioning of health and fitness businesses.
O3 RESEARCH
RESEARCH
Our next step was to quantify just how big this problem was and what the upside could be. We took on funding and launched independent market research. Whilst we found many commonly shared issues we found 6 that stoodout amonstthe rest: Operators spend 5 to 15 hours per week on administration and finding cover, sometimes delegating these tasks to team members.
89% of operators frequently alter or cancel group exercise schedules, including changing classes from what was initially advertised.
Among the members facing regular timetable disruption or frequent changes , a whopping 33% cancelled their membership.
78% of clubs have no incentive to keep their great instructors and had no reward system in place for these key individuals.
92% of clubs struggle with methods to recruit new and inspiring instructors or replace instructors if they left the business. 87% had not given any thought to how they were going to stay inline with current trends and move with the status quo.
O4 NETWORK EFFECT
1,2,3....COVERED
It takes less than 21seconds to push, post and find cover.
Our simple technology allows an instructor to raise and post a cover request, push this to a preffered or local network and find cover.
GLOBAL CLIENTS
VirginActive
8 countries
400+ clubs
10,000+ instructors
Fitness First
17 countries
360+ clubs
8,000+ instructors
LiftBrands
20 countries
1000+ clubs
120,000+ instructors
AnytimeFitness
30 countries
5000+ clubs
250,000+ instructors
05 ONBOARDING & COMMERCIALS
ONBOARDING
When you join CoverMe, the onboarding team do 95% of the heavy lifting. The process is simple,andandfast. Weonboardsitesin aslittle as48hoursandin 6simple steps:
O 1 O2 O3 O4 O5
Communication
We communicatewith your existing teams to introduce CoverMeand new ways of working. We use your existing communication methods to support and help behaviour change.
Instructor Profiles
Instructors download the CoverMe Instructor app via a link or QR code. Once downloaded they will create a profile including their bio and upload their certificates and insurance.
Venue Profiles
Each venue will download the CoverMe Venue app via a link or QR code. Once downloaded they will create a profile including their location and club information. Each venue is assigned an account manager as a point of contact and support.
Connect
The onboarding team will connect the relative instructor with their respective clubs. If an instructor teaches at multiple sites, they will be connected to each different site, so they receive requests from each sites at they teach at.
Launch
On a mutually agreed date, each venue will be made live on the system and instructors can start posting and receiving cover requests The whole onboarding process takes approximately 10 days from start to finish
Ongoing Support
O6
As part of the partnership, we provide ongoing support by ‘ghosting’ the system to reinforce correct behaviours and safeguard the operation to ensure the maximum benefit
PROPOSAL
1.0 Pro Management App
▪ Usual Monthly Fee: CAD $175 per month (including all features).
1.1 Onboarding Fee
▪ One-time Fee: CAD $13 per instructor.
▪ Included Services:
o Onboarding of each club and instructor
o Training
o Change of behaviour management
o One month of shadowing
o QA support by the CoverMe team
o On Going Lifetime product support 24/7
1.2 Discounted Proposal for GoodLife Fitness
▪ Monthly Fee Per Club:
o 5-100 clubs: CAD $165 per club.
o 101 - 200 clubs: CAD $155 per club .
▪ Reduced Onboarding Fee: CAD $6 per instructor (one-time fee).
1.3 Free Trial
▪ Duration: Three-month free trial for up to ten clubs in a cluster area.
▪ KPI Report: Delivered at week 10 of the trial period.
2. Rollout and Implementation
▪ Timeline: Completed within eight weeks upon successful trial completion.
▪ Included Services:
o Full training and change of use.
o Monthly Reporting – Dashboard built to your requirements.
3. Terms and Renewal
3.1 Initial Term
▪ Duration: 12 months inclusive of the 3-month trial, starting from the date of full rollout completion.
▪ Fees: Fixed for the initial term.
3.2 Future Fee Amendments
▪ Fees: After the initial 12-month period, CoverMe reserves the right to amend the fees with 90 days advance notice provided to GoodLife.
PRICING
GYMBOX Exclusive Offer
• 50% Off for three-month trial of three clubs - £49.50 (Usually £99).
• 50% Off Onboarding Cost - £99 (Usually £199) Per club.
Next Steps:
• We suggest conducting a trial in October/Nov & Dec. We can then look for a role out in Q1.
COMMERCIALS
We specialize in both emergency cover and recruitment and our connected technology connects you to a wider pool of talent in your local area. We are the only gig-economy app in the fitness space that allows you to reach out to a wider network to find new talent and help cover your existing gigs
*CoverMePremiumsubject toaone-off onboarding fee
FINDNEW INSTRUCTORS INTHECOVERME NETWORK Charged from£199/auditionday* GET EMERGENCY COVER FROMTHE NETWORK Charged from 15% per cover*
06 REWARDS & RECOGNITION
REWARDS & RECOGNITION
Retaining great team members are key to continuous uninterrupted member service and member retention. CoverMe takes care of rewarding your instructors for the great work they do, raising your brand profile and creating team engagement.
Offers and discounts are available only to authorized, official CoverMe instructors via the CoverMe app and are designed to support instructors, helping them be successful in both work and life
Classed as a ‘closed user group’, we can offer the best available discount that you would not find anywhere else online. Each discount has its own unique code that cannot be shared, meaning that we can keep our offers exclusive.
We provide a range of exclusive discounts from supplements, clothing, tech and cell phones to specific discounts that only instructors would benefit from.
We can offer country specific discounts so that they are relative to the location of the instructor
07 CASE STUDIES
OURSOLUTION
CASE STUDIES
We have worked closely with our clients and brands on their CoverMe journey. Below are three case studies that we have compiled so that you can read the resultsfor yourself:
• Reynolds Group
• Virgin Active
• The Roehampton Club
• Serco Leisure