Augusta –
The New Global Destination
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or many generations, Augusta, Missouri has been a sleepy, quaint, rural village attracting families and friends from all over the state to enjoy the delicious wines from grapes grown among the breathtaking rolling hills. Now, fast forward to 2022 where plans are unfolding to make Augusta a national treasure. All this can be attributed to the vision of Washington, Missouri natives David and Jerri Hoffmann, founders of the Hoffmann Family of Companies. During a personal interview with CEO David Hoffmann, I was able to learn in greater detail about what motivates and drives him to create and enhance all of their endeavors.
G E TAWAYS
FROM FARMER TO GLOBAL ENTREPRENEUR
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From humble beginnings, David Hoffmann grew up on a dairy farm in the Washington area, just 10 miles from Augusta, which taught him the value of hard work, integrity and dreaming big. “I used to get milk from the farmers when I was a little kid 12 or 13 years old. My dad drove a milk truck. We would go get the milk about 3:30 a.m. from the farmers – 55 gallons of milk – and bring it down to the Missouri Valley Creamery to process the milk. Then my dad and I delivered fresh milk door to door at 4:00 a.m. each morning. It was a lot of work – but has turned into a labor of love for me. I developed an entrepreneurial spirit early on and have never looked back!” High school sweethearts who met at the age of 15, David and Jerri have now been married for 50 years this year. They have three children and 12 grandchildren. Two sons, Greg and Geoff, are key players in the Hoffmann enterprises. Besides Augusta, Photo at right by Carmen Troesser
DAVID HOFFMANN SHARES HIS VISION IN A PERSONAL INTERVIEW BY CAROL KINDINGER
