Sales Support Expertise BY PATRICIA GAFFNEY
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Could Make the Difference in Your Company’s Selling Success
oday every company is trying to do more with fewer people. This often means that business owners or key performers are doing tasks for themselves that support staff handled in the past. While this can save some money, it unfortunately results in top people doing things that don’t represent the best use of their time. In selling to businesses, your most effective closers may be spending time in the office instead of with prospects and customers. Doing things like putting together prospect lists and calling to qualify them, setting appointments and handling follow-up instead of being out there closing sales. And as good as these top salespeople are, many just don’t handle these support tasks all that well. They may dislike cold calling, or be so eager to get appointments that they don’t qualify prospects well. That winds up frustrating them and bogs down the process instead of accelerating their selling success. What to do? Fortunately, there have emerged in recent years specialist companies in sales support that very efficiently accomplish specific tasks to help their clients be more effective in selling. Unlike inside staff, these firms work on an as-needed basis, and they have to prove that they more than pay for themselves to stay in business. I founded Rainmaker Sales Support because when I was in sales, I saw a gap in follow-through and prospecting among many of my peers. Our company is not a call center, but a staff of fifteen seasoned business sales people who understand, genuinely enjoy and professionally manage the sales support process to make their clients more successful. We help our clients by assembling lists of prospects, qualifying them, sales appointment setting, prospect and customer follow-up, phone sales and trade show support. We assign a team to very efficiently deliver your needs and work
seamlessly with your selling team to help them more effectively do their jobs. To learn how your company can get the business sales support help you need, you can contact Patricia Gaffney, president, owner and founder of Rainmaker Sales
Support, for a consultation at your office. You can reach Patricia by phone at 314433-4660, extension 101, or by email at Patricia@RainmakerSalesSupport.com. You can learn more about her company at www.RainmakerSalesSupport.com. clm
for 125 Years!
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