MAGAZINE rates
4-page Bound Insert – one per issue
Double Page with 100mm Gatefold – two per issue $6,250 - Over $20k annual spend 1 July 2024 to 30 June 2025.
Other innovations are available - talk to your Partnership Manager
5,852* CIRCULATION
* We focus on quality over quantity as we know our farmers are the informed decision makers
Note: Contract Customer Rate is after a booking of an annual spend of $20,000 between financial year 1 July 2024 to 30 June 2025 or more across all of CountryWide Media products. All rates are GST exclusive and commission bearing. To place a booking on hold in advance it must be confirmed on our booking form 4 weeks prior to the booking deadline or it will be released. If another interested party wants the same booking, you will be given 48 hours to confirm. Premium positions pricing already has a load fee included. Partnership Editorial is to be
We are future-focused and solutions-driven as we go the extra mile through our multi-media channels to provide our farmers with the best information to help them make better decisions on farm. Our forward-thinking content stimulates discussion and celebrates innovation. I love that Country-Wide is seen as being at the forefront of the best and brightest ideas in the primary sectors.
SARAH PERRIAM-LAMPP Country-Wide Editor
Country-Wide 2025
Magazine Deadlines
Winter 2025 28 May 30 April 12 May 14 May 20 June
* Release date is also invoice date, unless agreed in writing.
Magazine Specifications
DOUBLE
Material Specs
• Acceptable files: High resolution PDF only. All links must be high resolution and fonts embedded. Cropmarks are required on double page spreads and full page bleed adverts, offset by 5mm. Double page spread: Allow for a 20mm centre gutter. Avoid running text over the centre gutter. Magazines are perfect bound, so please be aware of the test-safe areas specified for bleed advertising.
NEW Country-Wide 2025-26
* A4 perfect bound magazine 10,000 circulation. * Pan-sector beef, sheep, dairy, arable and horticulture.
Magazine Deadlines
* Release date is also invoice date, unless agreed in writing.
Magazine Specifications
Material Specs
• Acceptable files: High resolution PDF only. All links must be high resolution and fonts embedded. Cropmarks are required on double page spreads and full page bleed adverts, offset by 5mm. Double page spread: Allow for a 20mm centre gutter. Avoid running text over the centre gutter. Magazines are perfect bound, so please be aware of the test-safe areas specified for bleed advertising.
ONFARM Video Production
Need high-quality on-farm videos produced? No problem!
CountryWide Media has merged with Perriam Media with a history of 15 years of high quality onfarm video production. Ask us for examples from our portfolio.
2025 Filming, Livestream & Photography
FILMING ON-LOCATION
From $4,950/day - Custom quote required for every job.
Includes Drone, Audio, Camera Equip, Lighting, Edit Suite, Director (Sarah) and Videographer. Travel additional beyond a 2 hour radius of Christchurch.
PHOTOGRAPHY ON-LOCATION
$1,200/day
Includes Drone and Editing of 20 images. Photography. Travel additional beyond a 2 hour radius of Christchurch.
working with past 3 years to Spring and Autumn series is recorded i studios and hosted a range of farmers' key videos are created
Case Study
CountryWide Media’s video production team have been working with Ecolab for several years on their Ecolab Exceptional case studies.
Production includes high quality filming, sound, drone, lighting and editing with motion graphics. Ecolab use these videos for distribution in their national campaign as well as in Farm Source stores.
ECOLAB EXCEPTIONALVIDEO PRODUCTION
DIGITAL rates
Digital Rates
EMAIL MARKETING
Leaderboard or MRec
Leaderboard: 728 x 90px, MRec: 300 x 250px jpg/png /gif (animation ok). Max size 150kb + link to your website
Spotlight
7,934
EMAIL SUBSCRIBERS
42% Open rate (15-20% industry standard). Click Through Rate 15% (2-5% industry standard)
CASUAL CONTRACT
$499/wk $450/wk
150 words, headline (up to 30 characters) and 600 x 350px image jpg/png/gif (animation ok) or 1920 x 1080px video mp4 or mov + web link to your website. Max size 150kb. $1,499/wk $1,250/wk
Regional Email Spotlight
Select which regions you want to specifically target your different messaging to
Online Editorial (includes EDM Spotlight)
$1,799/wk $1,500/wk
Max 800 words + 3:2 ratio image/gif and we can embed video, images or your own podcast. Great for SEO! $1,799 $1,495
Online Editorial + Podcast Episode $2,495
SOCIAL MEDIA MARKETING
Sponsored Social Ad - Facebook and Instagram File type: jpg/png/mp4/mov, headline up to 30 characters, copy 20-150 words, key point(s) within first 125 charactersincludes $50 boost. One to three creatives supplied at 1:1, 9:16, or 1.91:1 ratio.
Social Boost - Facebook and Instagram
Video Reel - Facebook and Instagram Video 9:16 ratio (vertical), file type mp4 or mov, copy 100-150 words with #hashtags - includes $50 boost
BOOKING DEADLINE: 12pm Friday 10 working days prior to Friday weekly release
All editorial inclusions across digital platforms must adhere to the CountryWide Media editorial policy. Our editorial and digital production teams are happy to work in collaboration with you to achieve this.
Regional segmented eNewletters
You’ve been asking for this and here it is! The ability to target your email newsletter Spotlight messaging to the regions. For a 20% loading fee, you can choose to alter the photo, heading, words and link based on the region or, just select which region you want to target rather than national.
1. Northland, Waikato and Bay of Plenty
2. Taranaki and Manawatu
3. Wellington and Wairarapa
4. Hawke’s Bay and Gisborne
5. Marlborough, Nelson and Tasman
6. Canterbury
7. Southland and Otago
Talk to your Partnership Manager for up-to-date numbers for each region.
11,000
ENGAGED FOLLOWERS
WELCOME TO The Country-Wide Podcast!
An informative weekly podcast show hosted by Editor, Sarah Perriam-Lampp.
The only New Zealand rural podcast that deep dives with experts on themes that provide great technical on farm advice through to future-focused topics.
Ask your Partnership Manager for the upand-coming themes to book in an interview to target your seasonal messaging in audio form.
Includes a ‘Word from our Sponsor’ in written text in the podcast description and in the website article with a link to your website. Also tagging on your business social media when the episode is shared and in the email newsletter that goes to 8,000 email subscribers every week.
Podcast Rates
PODCAST
Podcast Host Ad
90 sec of the host giving a special shout out to your brand. Options to use 30sec radio or TVC audio instead of host read.
Podcast Interview
A 15 minute podcast interview, included in a full hour podcast episode with Sarah Perriam-Lampp $1,995 $1,495
Sponsor Podcast
IN RESIDENCE Great for lead generation with registration form
$750 /month
Livestream studio Q&A hosted by Sarah $6,000/event
WIth marketing permission we will provide you with the email registration list after the event. This Live Q&A is also made available on-demand on the In Residence podcast.
PODCAST LISTENERS 2,750/m*
*This statistic is unique downloads per week as at 31 January 2025.
FARM SOURCE
ON-FARM VIDEO - PHOTOGRAPHY - PODCAST - LIVE Q&A
CountryWide Media has been working with Fonterra’s Farm Source for the past 4 years to cover a range of media for their Spring and Autumn campaigns.
Their ‘Seasonal Focus’ podcast series is recorded in our Canterbury-based studio and hosted by Sarah Perriam-Lampp, covering a range of knowledgeable experts to support farmers’ key decision-making. Social media videos are created to promote the podcast.
We also host lunchtime live Q&As for farmers to ask experts their questions.
We have done many video testimonials around the country include professional photography on the shoot and a transcript which extends the use to their “Enrich” magazine and sponsored content on Stuff.co.nz.
Sarah’s rapport with farmers ensure we get genuine footage so we know it will resonate with our audience. We like to work with CountryWide Media alongside our Auckland agency.
JO RICKMAN Marketing Manager, Fonterra Farm Source
FOUNDATION FOR ARABLE RESEARCH
PODCAST - HOW TO VIDEOS - CONFERENCE FILMING
CountryWide Media has been working since 2019 with NZ’s arable industry body, Foundation for Arable Research (FAR) to enhance the delivery of their research to busy growers in their tractors.
FAR are podcast clients using our Lincoln studio to monthly batch record their weekly episodes with us handling the full production.
With much uncertainty about government regulation, FAR also use the studio to create explainer videos about how to do a farm environment plan or how to use a greenhouse gas calculator which has been well recieved by their levy paying growers.
We have been working with CountryWide to produce our podcast series since 2019 into our 5th season. They make it super easy for us to batch record weekly podcasts once a month and handle the rest!
ANNA HESLOP Communication Manager, FAR
Campaign Planner
Key on-farm activities
SHEEP ACTIVITIES
AUTUMN
Facial Ecezma
Planting new grass
Flushing/Tupping (preparing for the ram to go to the ewe)
Animal health/Vaccinations
Drenching All stock
Feed budgeting for Winter
Financial budgeting
WINTER
Pre-lamb shearing
Feed budgeting for Spring
Financial budgeting
Preparing for or already started lambing
SPRING
Lambing
Docking /Tailing
Planting summer & winter crops
SUMMER
Planting winter crops
Ram selection
Weaning i.e. revenue coming in
Finishing lambs on crop
Animal health - Dipping/flystrike
Facial Ecezma
CATTLE ACTIVITIES
AUTUMN
Animal health – blood testing for minerals
Planting new grass
Weaning i.e. revenue coming in
Drenching All stock
Feed budgeting for Winter
Financial budgeting
WINTER
Bull selection
Feed budgeting for Spring
Financial budgeting
SPRING
Calving
Planting summer & winter crops
SUMMER
Calf marking
Preparing for Mating – bull out