Country Music Hall of Fame and Museum 2018 Sponsorship Deck

YOU'RE INVITED TO

GO DOWN IN HISTORY WITH US.

Introduction to Corporate Sponsorship

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TABLE OF CONTENTS ABOUT THE HALL OF FAME

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ABOUT THE MUSEUM

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ABOUT HISTORIC RCA STUDIO B

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ABOUT HATCH SHOW PRINT

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MUSEUM MILESTONES

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MEET OUR VISITORS

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DIGITAL REACH

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WHAT CAN YOU SPONSOR

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SPONSOR BENEFITS

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GET IN TOUCH

P A G E 25

THE HALL OF FAME 2017 INDUCTEES: Alan Jackson Don Schlitz Jerry Reed Click here for a peak into the 2017 Medallion Ceremony.

"A plaque on this wall is not just another award or accolade. It's a page in a history book. An unending history book." - Charlie 3

Daniels

THE MUSEUM TELLING THE STORY OF COUNTRY MUSIC On April 1, 2017, The Country Music Hall of Fame® and Museum celebrated its 50th anniversary. In half a century, we've honored 133 members in the Hall of Fame. We've expanded to own and operate CMF Records, Frist Library and Archive, CMF Press, Historic RCA Studio B, and Hatch Show Print.

We've become the only popular music

museum in the U.S. to be accredited by the American Alliance of Museums. Here's to many more.

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HISTORIC RCA STUDIO B HOME OF A THOUSAND HITS Nashville's only historic recording studio tour The oldest surviving recording studio in Music City More than 35,000 songs were recorded here by artists like Elvis Presley, Dolly Parton, Roy Orbison, and The Everly Brothers

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HATCH SHOW PRINT ONE OF AMERICA'S OLDEST WORKING LETTERPRESS PRINT SHOPS Operating in Nashville since 1879 Has created original art for Elvis Presley, Grand Ole Opry stars, and more The same printing blocks have been in use for four generations

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IDENTIFY. 2.5 MILLION PRESERVE. EDUCATE.

Artifacts safeguarded by the Museum

The Country Music Hall of Fame® and Museum is a 501(c)3 that exists to provide a definitive home for this purely American art form and its legendary Hall of Fame inductees.

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1.17 MILLION WE'RE GROWING. Visitors in 2016

1.2 MILLION Total anticipated visitors in 2017

75%

Growth since 2013

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BIG TIME.

One in every 100 museum visits occurs at the CMHoF&M, making it one of the top 20 most visited museums in the United States.

BREAK THROUGH THE CLUTTER RATED #3 ON TRIPADVISOR'S THINGS TO DO IN NASHVILLE Country music fans are here, and they're watching and listening.

"I could have stayed all day."

"Do NOT miss this!"

"Country fans must go."

"Great family museum."

"Well worth it, country fan or not."

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MEET THE MUSEUM VISITOR

80%

2 HOURS Average time spent at the

Visitors from the U.S. Museum. Â How's that for an outside of Tennessee. attention span?

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87%

13.5%

First time visitors.

International visitors.

MEET THE MUSEUM VISITOR

EDUCATION+INCOME 5.5% Doctoral 22.7% Master's 34.1% Bachelor's

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37% $100K+ 21% $66K - $99K

MEET THE MUSEUM VISITOR

Male 37%

Female 63%

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MEET THE MUSEUM VISITOR 2.5%

AGE

<16

17-21

6.1%

22-30

21%

31-40

14.4%

41-50

16.3%

51-60

21.3%

61-70

14.8% 13

>70

3.5%

MEET THE MUSEUM VISITOR

Top States of Origin

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Top Countries of Origin (outside US)

1. Tennessee

1. Canada

2. California

2. United Kingdom

3. Florida

3. Australia

4. Texas

4. Germany

5. Illinois

5. England

6. New York

6. France

7. Pennsylvania

7. Ireland

8. Ohio

8. Netherlands

9. Georgia

9. Sweden

10. New Jersey

10. Italy Statistics as of November 2017

SOCIAL REACH

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FOLLOWERS

IMPRESSIONS

ENGAGEMENTS

FACEBOOK

276,600

87.3 million

727,000

INSTAGRAM

70,300

3.3 million

160,800

TWITTER

176,200

6.6 million

310,800

SNAPCHAT

2,200

830,000

600

YEAR-TO-DATE AS OF NOVEMBER 2017

EMAIL + WEB Email

20 targeted lists up to 90,000 recipients 44% avg. open rate 18% avg. CTR

Websites countrymusichalloffame.org

hatchshowprint.com

3.1M unique viewers annually Home to Watch & Listen video gallery

360,000 unique viewers annually

studiob.org

238,000 unique viewers annually

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K.S. Rhoads and Natalie Hemby

WHAT CAN YOU SPONSOR? Rotating exhibits Signature public programs Youth and family programs Artist-In-Residence concert series Seasonal celebrations

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2018 EXHIBIT LINEUP American Currents: The Music of 2017

Outlaws and Armadillos: Country's Roaring Seventies

Little Big Town

opens March 2018

opens May 2018

opens June 2018

The Judds

Ralph Stanley

Emmylou Harris

opens July 2018

opens July 2018

opens October 2018

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SPONSOR BENEFITS Let's work together to tailor a package according to your marketing objectives and budget.

1. Presenting 2. Supporting 3. Contributing

Your bundle may include...

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SPONSOR BENEFITS

Sponsorship Levels Available:

BRAND INTEGRATION YOUR LOGO ON OUR PAID, OWNED, AND SOCIAL ASSETS Harmonize with Our Original Song.

Billboard advertising Television commercials Sidewalk decals in downtown Nashville Local, regional, and national radio promotion Print advertising: tourism guides, music magazines Boosted social media On-property signage and collateral Co-branded livestream feed Email marketing Countrymusichalloffame.org

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VIP HOSPITALITY PRIVILEGED INSIDE ACCESS Witness history in the making.

Invitations to VIP exhibit opening receptions Invitations to the Medallion Ceremony Discounted venue rentals Museum and program admission tickets Curatorial exhibit tours Commemorative Hatch Show Print posters

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ONSITE ACTIVATION SET UP CAMP ONPROPERTY. Shake and howdy with country music's biggest fans.

Event signage In-theater recognition Brand ambassador presence Sampling rights Gallery space acknowledgement

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COLLABORATIVE CONTENT MIGHTY FINE STORYTELLING Get right to the heartstrings.

Work with our esteemed Creative and Curatorial teams to reach your core audience via the authentic stories and traditions of the country genre.

Capitalizing on common lifestyle themes and consumer attributes, we will generate meaningful connections to the most valuable listening ears and watching eyes.

23 Shania Twain at her June 2017 exhibit opening

WHY SPONSOR THE HALL? YOUR CONTRIBUTION OFFSETS THE COSTS to market our rotating exhibitions and programs which interpret and disseminate the living story of this American art form. Marketing efforts drive Museum visitation, which ultimately funds the preservation of our precious collection and globally available educational programs.

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GET IN TOUCH

Allie Lamb office: 615-416-2029 cell: 774-521-7580 alamb@countrymusichalloffame.org

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