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Wednesday, November 10, 2021

thechronicleonline.com

Serving Columbia County since 1881

Lassoing in Halloweentown profits Businesses report success ZOE GOTTLIEB chronicle2@countrymedia.net

Businesses in St. Helens are still counting up profits following the city’s signature fall event, Spirit of Halloweentown. The events were centered in the city’s Riverfront District. The Chronicle reached out to a selected number of local businesses throughout the city to assess the impact of the fall event. Molly’s Market

Zoe Gottlieb / The Chronicle

Leaping Louie participates during the 2021 Spirit of Halloweentown.

Molly’s Market Owner Molly Matchak said Halloweentown attracted a variety of shoppers. “All over,” she said. “From Kansas, to Florida, to London, a lot of people from San Diego, Utah, Arizona. Cause we ask them, where are you from? We have one couple from London that just came for Halloweentown.” The market, a store situated in the Riverfront District, supplies a range of items from coffee and hot breakfast to grocery staples. Matchak said her store was spared from the economic downturn during the pandemic. “(Molly’s) is only two years old. I’ve seen a Halloweentown before the pandemic and I actually opened the day of the parade,” she said. “I did really well last year in the pandemic because I was essential, whereas the restaurants only got to

see so many people and for me, my rules were much different. Anyone could come in here as long as I was being safe, wearing masks and social distancing.” The influx of customers, combined with steady growth over the years, allowed Molly’s Market to close out Halloween with increased profit margins. “Business was fortunately really good,” she said. “I did even better this year, 33% more than last year, and the year before I did 10 times better than the first year I opened. I’m increasing all the time.” Molly said that looking ahead, she is optimistic about the future of Halloweentown. “I think Halloweentown is going forward. It’s just something that should always happen,” she said.

week thinking festivities were all week long, so they were a bit disappointed,” Uwujiye said.

Oak Meadows Inn

2Cs Vendor Mall Owner Mitzi Ponce said her store has experienced a windfall in sales, coinciding with Spirit of Halloweentown festivities. “This year was really rather remarkable,” she said. “I gotta tell you, we were all just kind of shaking our heads at how well we did this year. We had an 84% increase over the prior year, which for anybody keeping track at home, we almost doubled last year.” According to Ponce, visitors flowed in from nearly every state in the country.

At Oak Meadows Inn, a Best Western Hotel along Highway 30, bookings rose by 60% Friday and Saturday of Halloween weekend, according to Anna Uwujiye, the hotel’s general manager. “We figure it’s due to Halloweentown as we cater to a lot of contractors, and businessmen and women working in the area. Those weekends were like our July and August weekends,” Uwujiye said. The buzz of Spirit of Halloweentown 2021 was ever present, something Oak Meadows Inn employees discovered firsthand. “Some guests came during the

Plymouth Pub Plymouth Pub Owner Brad Rakes said that he hasn’t noticed any changes in revenue since Spirit of Halloweentown began, but that the state’s decision to lift COVID-19 capacity restrictions ushered more customers into the business. “As far as income goes, it’s been the same as last year,” Rakes said. This has been steady every Saturday and Sunday it’s fall in here. There’s actually more people this year than last year, because this year we (can) finally have parties of six.” 2Cs Vendor Mall

­­­­ See HALLOWEEN Page A4

ODOT to receive $1.2 billion for projects JEREMY C. RUARK jruark@countrymedia.net

St. Helens, Scappoose and other cities across Columbia County and the state will likely see the impact of a major financial boost in transportation funding. The Oregon Department of Transportation (ODOT) will receive over $1 billion in additional transportation funding as part of the federal infrastructure package, according to Oregon Transportation Commission Chair Bob Van Brocklin. “This past weekend Congress completed work on the largest infrastructure finance bill in history,” Van Brocklin said. “Once signed by the president, the $1.2 trillion bill will allow ODOT to address a number of major challenges in our state.” The money will go toward projects around the state that will benefit drivers, transit riders, cyclists and pedestrians, help maintain roads and bridges, and address climate change, according to Van Brocklin.

“We’re still analyzing the legislation to determine exactly how much funding ODOT will receive and where it will spend the money,” Van Brocklin said. “Many projects are ready for construction, and others are in the final stages of planning so we should be able to move quickly.” ODOT plans to conduct a media briefing this week to release additional details. The specifics about that event were pending as of early Monday morning. Nov. 8. Van Brocklin said the Oregon Transportation Commission and ODOT will direct the funds, combined with state funding from the Oregon Legislature to “make real progress” on Oregon’s transportation priorities. A portion of the $1.2 billion will be allocated over the next five years for highway and bridge construction and maintenance, safety improvements, mass transit investments, bicycle and pedestrian facilities, electric vehicle charging stations, and efforts to reduce carbon emissions from

Metro Creative Connection / The Chronicle

A portion of the $1.2 billion will be allocated over the next five years for highway and bridge construction and maintenance, safety improvements, mass transit investments, bicycle and pedestrian facilities, electric vehicle charging stations, and efforts to reduce carbon emissions from transportation sources.

transportation sources, according to Van Brocklin. “These resources will help us address congestion, which is increasing in our urban areas as the state’s population continues to grow; freight mobility, earthquake recovery preparedness, passenger rail, and other elements of the comprehensive mo-

bility system we seek to create,” Van Brocklin said. “All of this work will focus on improving our economy, our environment, and the quality of life of all Oregonians. Working together, we can attain this vision.” In anticipation of this major new commitment at the federal level, beginning in 2020, the Oregon Trans-

portation Commission and ODOT began working on a number of changes to create a modern transportation system that prioritizes equity, climate, safety, and the delivery of reliable transportation options to serve the diverse need of citizens and businesses across the state, according to Van Brocklin. “These early efforts position us to quickly invest the federal funds we receive and additional funds we will seek from new and continuing federal grant programs authorized by the bill Congress passed last weekend,” he said. “The Oregon Transportation Commission and ODOT are deeply grateful for the hard work of our federal delegation to make this historic legislation a reality. We look forward to putting these new resources to work to build a better future for the people of Oregon.” Read how this funding will impact transportation projects in St. Helens with this story at thechronicleonline. com.

Raising the bar for Toy N Joy campaign ZOE GOTTLIEB chronicle2@countrymedia.net

In their 39th year of operation, organizers of the annual Merchants’ Toy N Joy Auction are raising the goal. “Our goal for this year, since it’s the 39th year, is to gross $39,000,” auction volunteer Susannah Sass said. Last year, the fundraising team responded to the pandemic by facilitating an online event, along with raffles and opportunities for cash donations. The three-pronged approach to fundraising yielded more donations than ever before. Opinion ..................... A4 Obituaries ................. A5 Classified Ads ......... A6 Legals ....................... A6 Garden Plots ............ A8 Crossword ............... A8 Veterans Day .... A10-12

“I think we ended up having our best year ever,” Sass said. “Obviously we had two events, but we grossed just over $50,000 last year.” The auction will still be held virtually this year according to Sass, but Toy N Joy organizers have updated their engagement strategy to make the event livelier and keep regular donations rolling in. “We’ve started utilizing a lot more social media time to get more people aware, build awareness, and educate people on what we do,” Sass said. “It’s been a little different the past few years, because we really don’t have a need for actual boots on the ground if we’re not having a physical event.” Sass said that Toy N Joy fundraisers intend to make the bidding process as close to normal as possible. “We’re going to set up a Face-

book Live so people can see the items (displayed) instead of just the photos on the website,” she said. Sass said that an auction held online allows the fundraiser to reach a wider audience. “(There) are a consistent 300 people every year, and a lot of the time it can be the same 300 people,” Sass said. “Switching to online has really broadened our audience, adding things that anybody can donate cash to. We have a lot of people that asked us about donating toys, and we can just direct them straight down to the fire station.” Unwrapped new toys may be dropped off at Columbia River Fire & Rescue (CRFR) stations. Some of the items up for bid this year include sunglasses, acupuncture Courtesy photo

­­­­ See TOY N JOY Page A4

A large crowd of just over 300 guests gathered for the 37th annual Merchants’ Toy N Joy Auction in 2019.

Vol. 139, No. 45

ColumbiaCountyOR.Gov/Vaccine | 503-397-7247


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