Page 1

Published the first week of each month COMPLIMENTARY COPY June 2012


Mission for downtown: ‘Eliminate blanks.’ Page 6

YOUNG ENTREPRENEURS ‘WorkOps’ class teaches teens workplace skills. Page 19


Volume 7, Issue 6

Covering Clatsop, Columbia, Tillamook, Lincoln, Wahkiakum & Pacific Counties


by Felicia Struve Coast River Business Journal

STORIA – Commercial fishermen know they have a greater chance of dying on the job than do any other workers tracked by the U.S. Bureau of Labor Statistics.

The Dungeness crab fishery is the most dangerous fishery on the West Coast. And it’s the third-most fatal fishery in the nation, according to the National Institute of Occupation Safety and Health (NIOSH). At the same time, local crabbers say it doesn’t take that much to give yourself and your crew a fighting chance to return home. In a minute, we’ll look at the safety measures available to fishing crews. But first, just what makes commercial fishing so treacherous?

Weather and boats


‘Eat locally, season globally’ at Pat’s Pantry. Page 24

REAL ESTATE & CONSTRUCTION McMenamins opens Gearhart Hotel. Page 31

The March 10 disappearance of the Warrenton-based fishing vessel Lady Cecelia and its four-person crew was a tragic reminder of how hazardous the waters around here can be. A U.S. Coast Guard investigation continues as to what might have caused the Lady Cecelia to capsize. But whether it was equipment, man or nature, she wasn’t alone that weekend. Two other fishing vessels also found themselves in distress March 9-10. One, the FV Chevelle, ran aground in Newport. Its three-person crew was rescued by helicopter. The other, the FV Jabez, was capsized by large breakers at the mouth of the Rogue River near Gold Beach. Its two-person crew has yet to be found.

According to NIOSH, 545 commercial fishermen died working in U.S. waters between the years 2000 and 2010. There was an average of nine deaths annually off the West Coast alone.




Main News............................1 Editor’s Note................ . . . . . . . . . 2 Making Waves.............. . . . . . . . 17 CRBJ Contact Info ........ . . . . . . . 19 New Business......................19 Articles • Corporate Filings Guest Columns • Insights Real Estate................. . . . . . . . 31 Articles • Top Properties Building Permits 503-325-2999

The fishing vessel Lori Ann (formerly the Little Linda) ran aground on Nye Beach near Newport at 2 a.m. Aug. 11, 2009. The skipper had fallen asleep at the helm after 11 days of fishing for tuna. He and the other crewman donned survival suits and made it safely to shore in a lifeboat. Photo by Jonathan Fox

Trila Bumstead, owner Ohana Media Group


Tell us something about your company. Ohana Media Group is a

NIOSH reports that 40 percent of fatal vessel disasters were due to crossing a bar in hazardous conditions.

company committed to our local communities. Our goal is to provide on-point, relevant, local, community radio. We have five stations in Pacific and Clatsop counties covering Astoria, Warrenton, Seaside and Ilwaco. We also have six stations in Alaska.

What is the growth potential of your company? I see Clatsop and Pacific

DANGEROUS, page 10 counties continuing to grow. I’m encouraged by the business and residential investments around our studio in Warrenton as a sign that things are improving from 2009. OMG is committed to helping these businesses grow and serving our listeners. There are a lot of vibrant things happening in the community and that makes for good local radio.

Q&A, page 4

June 2012 • Page 2


Coast River Business Journal

Astoria certainly on the right track As a relative newcomer to Astoria, I continue to be impressed by the sense of civic pride that permeates the city’s business community. The Astoria Downtown Historic District Association recently conducted a forum on reinvigorating the community’s core shopping area. Business owners, property owners, and government and civic leaders packed the Bankers Ballroom to hear a presentation by Michelle Reeves, an expert in urban revitalization. Reeves explained how all of us conceivably could contribute to an already successful downtown revitalization effort. I witnessed a brisk exchange of ideas and a constructive search for solutions. In Astoria, the sum of the parts is truly greater than the sum of the whole. Astoria is endowed with an abundance of assets that most communities could only dream of touting – a well-defined and largely intact historic business district, compact neighborhoods of vintage homes, panoramic Columbia River and territory views, a terrific museum and a fabulous waterfront. The historical and natural resource attractions that surround the community pump a steady stream of visitors – and their dollars – through the downtown district. It’s certainly the lifeblood of the

businesses located there. So it’s easy to be drawn into a vision of Astoria as an artistic enclave that thrives on tourists and transfer payments. But Astoria needs Don Patterson industry, too. It needs good-paying jobs to replace vanishing fishing and wood products occupations. The challenge, then, is to attract clean industries compatible with Astoria’s vision of itself as a center of tourism and historic development – and to position those industries such that they enhance rather than detract from Astoria’s assets. A good example lies with the Port of Astoria. Logs destined for export are loaded onto ships ... moored alongside visiting cruise ships. Do their passengers see a noisy, dirty industrial site? No. Rather, they are treated to a glimpse of a thriving Northwest commercial port, something they paid a substantial fare to witness first-hand.

Proud sponsor of the 5th Annual Ducky Derby         Clatsop Community Bank is the only locally owned bank in Clatsop County. Our deposits stay in the community, funding loans to local businesses and individuals. We invest our promotional dollars locally too, supporting events like **%%+# +"- (-%.* %)  ) % +--&+(+"*&+() &()*&( (%&(!+)*%!& %+) *+**("+% %) &((+%* (

One lucky duck will win a $500 savings account at Clatsop Community Bank!

LOCALLY OWNED IN CLATSOP COUNTY Š2012 Clatsop Community Bank. All Rights Reserved.



 &$$( #* .................... 503-325-7500 1150 N. Roosevelt Dr. ................ 503-738-8000 ,,,#*)&'%"&$

Coast River Business Journal


Coal terminal could bring 1,250 jobs S

by Shari Phiel Coast River Business Journal

T. HELENS – A recent economic impact analysis by ECONorthwest, a Portlandbased consulting firm specializing in economics and finance, says a coal export terminal proposed by Ambre Energy could create nearly 1,250 jobs. Of those, the study reported, nearly 1,000 would be created in the Portlandmetro area during the project’s initial two-year phase. “The proposed project would create 1,243 local job-years of employment (621 jobs each year for two years), including 430 direct, 812 indirect and induced,” said the report. But the report also cautions that those jobs would be short-lived. “We

emphasize that the jobs reported as part of the capital investment impact are short term,” read the report. “This is not a permanent increase of 1,243 jobs in the local economy but is instead a temporary increase of 621 jobs per year for two years.” And those jobs aren’t always equivalent to full-time positions. The analysis counts both part-time and full-time positions as one job each. The analysis was commissioned by Coyote Island Terminal LLC, a subsidiary of New Zealand-based Ambre Energy, which has proposed creation of a coal export terminal at Port Westward in Clatskanie. Coyote Island Terminal looks to bring coal from the Powder River basin

COAL, page 16

Astoria City Planner Rosemary Johnson and a consultant chat with community members and jot down comments about local transit planning during an open forum May 14. Photo by Felicia Struve

Astoria looking for transportation ideas by Felicia Struve Coast River Business Journal


STORIA – City officials are in the midst of updating the community’s 20-year Transportation Safety Plan. City staff have been working with DKS Associates to identify local transportation issues and generate ideas for how to improve them. An open forum was held May 14 to hear what transportation issues most concern the community’s residents. “This first meeting, the focus was to understand what the issues are,” said community development director Brett Estes. Although the turnout included only 23 community members, some issues already had been identified. Estes said those concerns included congestion

downtown at Eighth and Commercial streets, congestion east of downtown on Highway 30, and the safety of pedestrian crossings on major roads. The consultants will consider these issues when drafting the transportation safety plan, Estes said. He said the city has a plan, written in the late 1990s, but that “Astoria is a very different place than it was in the late ‘90s… Back in the late ‘90s, Safeway wasn’t on the east end of town, the River Trail wasn’t what it is now.” He said that once city officials have a draft plan, including potential capital improvements and minor changes the city could make, it will hold another public meeting. The benefit of having a formal transportation plan, Estes said, is that the city can pursue funding opportunities for the projects.

June 2012 • Page 3


June 2012 • Page 4

Coast River Business Journal

Higher ed means big bucks Oregon State University pumps $20 million into coastal economies by Felicia Struve Coast River Business Journal


STORIA – Oregon State University has a larger impact on the state economy than any other public university, says its president. Edward Ray spoke May 1 to an audience of about 25 people at the Holiday Inn Express. The event was sponsored by the Astoria-Warrenton Chamber of Commerce and Clatsop Economic Development Resources. “What’s happening throughout Oregon State is simply remarkable,” Ray said. Despite the worst economic downturn in 80 years, “OSU’s impact is growing profoundly and is exponentially increasing the opportunities for people in Oregon,” he said. Ray said an economic impact analysis by Eugene-based economic consulting firm ECONorthwest found that OSU’s global impact is about $2.06 billion a year, up by $500 million from a similar study in 2006. The study estimates that OSU’s statewide economic impact totals $1.932 billion. Payroll and operations expenditures make up 43.6 percent ($842.7 million) of

Taking Care of Your Business

Just Got Easier! Income Tax Preparation & Planning Accounting Services & Financial Statements Mike Wallis, CPA

Consulting Services for New & Existing Businesses Payroll Services Company & Individual Retirement Plans

Suzanne Corliss

Investment Advisor Representative

QuickBooks Software Training & Support

WWC Business Solutions, Inc 1024 Marine Dr Astoria


Securities and investment advisory services offered through FSC Securities Corporation, member FINRA/SIPC and a registered investment adviser. WWC Business Solutions, Inc. is not affiliated with FSC Securities Corporation or registered as a broker-dealer or investment adviser. J104 4

Oregon State University president Edward Ray recently delivered a “state of the university” address held at Astoria’s Holiday Inn Express. Photo by Felicia Struve

that $1.932 billion. Another 17.3 percent ($334.2 million) is a result of outside companies staffing up or purchasing supplies to complete a job as part of OSU’s capital improvements. The remaining 39.1 percent ($755.6 million) is the multiplier effect of OSU employees’ spending in local communities.


continued from page 1

What are your company’s greatest challenges? In order to serve a community of this size, we need to grow our staff – and grow it responsibly. Being able to cover local events in a broader way requires a larger team. We’re working to keep our product affordable, but also robust. It’s important that we are excellent at what we currently do and then grow from there. Of course, there are always unpredictable events, like the lightning strike that destroyed one of our antennas earlier this year. However, I’m happy to report that My 99.7-FM is back on the air and stronger than before, with an improved signal at 25,000 watts. While we haven’t completed our test of the station yet, we hope it will provide building penetration in Seaside.

How does your company contribute to the community? We have a tremendous product with KAST-AM to provide the community with a neutral platform to examine, highlight and open news issues to the community. And then we have some stations that are purely entertainment with My 99.7, The Eagle, KCRX and our AM heritage country station

Ray said the university infuses $10 million into Oregon’s coastal economies through a payroll for 305 jobs, goods and services. He said OSU’s overall impact on the coast is estimated at $20 million. “We are a large and important contributor to the economics of the state,” he said. However, he added, “It’s not just about the dollars. The dollars are part of the opportunity we create.” Every county in Oregon has an OSU Extension office, which educates residents on subjects such as preserving food, managing woodlands, raising beef, nutrition and invasive shellfish. Clatsop County is one of 21 in the state that helps finance its Extension services. The county’s property taxpayers likely will provide $424,600 in FY 2012-2013 to pay for staff and program assistance. OSU pays its agents and professors. With the help of the counties, Ray said, OSU Extension offices have been able to increase participation in one of its signature programs, 4-H. “I know of no other state in this country that has grown 4-H like Oregon has,” he said, adding that the program has more than doubled since the 1990s. Clatsop County also has been home to OSU’s Seafood Laboratory for more

than 70 years. Researchers at the lab in Astoria help the fishing industry take its products to market more safely and successfully. OSU supports seven regular employees at the Seafood Lab, six of whom live in Clatsop County full time, said director Christina Dewitt. In addition, the program’s master’s degree students will spend 15 to 21 months in Astoria and the Ph.D. students 27 to 33 months. “This summer, the lab will house 10 students,” DeWitt said. Ray said OSU is working to extend access to its bachelor’s programs to locations outside of Corvallis. First, he said, it plans to offer degree programs in Bend, then perhaps in Newport. Ray said he spoke with Clatsop Community College President Larry Galizio before the event about collaborating to develop “reverse-transfer” degrees. That would allow students who transfer from CCC to OSU before earning an associate’s degree to be awarded an associate’s degree from CCC once they complete the necessary courses at the four-year university. By doing so, Ray said, students who did not ultimately complete their four-year degree wouldn’t leave higher education empty handed.

(KVAS AM). We can be serious when we need to be, then we can be totally not serious and have unbridled fun, which I think makes radio most special. We are dedicated to serving this community, its listeners and businesses. Our door is always open.

mom is from Hawaii. They both come from generations of farmers. Growing up, half of our backyard was garden. I didn’t appreciate what an expansive variety of food my parents exposed me to until I went to college and got in the “buffet line.” We ate venison, berries, local seafood and watercress. We put up 200 to 250 chickens a year. I didn’t know that was unusual for a very long time. I just thought, “All moms lop chickens’ heads off in the backyard, right?” Growing up that way breeds a certain work ethic and tenaciousness. I never thought that the process of growing, harvesting and putting food on the table as a child would shape my entrepreneurial spirit and how I run OMG today. I’ve also been known to eat a Spam sandwich (wrapped in seaweed, of course). Fried Spam is considered a food group in my house. While we eat a lot of different things in my house, we could be described as “foodies” who eat Spam.

What advice would you give to other business owners? I think they need to understand that when you’re growing a business or starting a new business, the statistics show that there is a high failure rate for not adapting to your niche market. Having a good brand and marketing plan is just as important as anything else in your business. One of the top-10 fatal flaws in business is not having a comprehensive marketing plan with the proper amount of resources dedicated to it. So, my advice is not only to understand and take advantage of what makes you competitive in the marketplace, but to make sure you have a tremendous marketing plan.

Tell us something about you that few people know. I think there are a lot of things about me that few people know. Most people know – or have figured it out, because of the Ohana name – that I’m half-Hawaiian. My dad is from Missouri; my

What do you do to relax? Since my career is so demanding, I like to hang with my kids and my husband. Whether it’s playing a game or helping with math homework, I try to be fully there. One of the things I do to keep sane is hula dancing. I’ve been a dedicated hula dancer my whole life, as it’s one of the things that helps me diffuse stress.


Coast River Business Journal

June 2012 • Page 5

Attention Homeowners with Electric Heat!

Upgrade to a new

Ductless Heating & Cooling System & your utility will help you pay for it! What is a Ductless Heat Pump? A Ductless Heat Pump is a highly efficient heating and cooling system. It is easily installed as a new primary heat source for electrically heated homes. These systems heat and cool homes at a fraction of the cost of baseboards and wall heaters. Ductless Heat Pumps are much safer, quieter and heat rooms evenly (no more hot or cool spots!). Ductless systems do not require expensive and invasive ductwork. They require only a three-­inch opening in the wall or ceiling. Installation is as simple as mounting the indoor and outdoor units, connecting the refrigerant lines, and making a few electrical connections.

Do I qualify for a rebate?

If your primary heat source is electric baseboard or wall heaters in your home, you might be eligible for substantial rebates. In addition to rebates, Tillamook PUD customers may borrow funds at 5% interest for up to five years, on approved credit. Any rebate amount will be deducted from the loan amount requested.

Save Energy & Money Every Month! Use 25% to 50% less energy to heat your home.

Have a More Comfortable Home Evenly circulates air eliminating hot & cold spots.

Comes Standard with Air Conditioning Get rid of those loud window units!

Great Rebates Available!

$1,500 Utility Rebate* + $1,500 Federal Tax Credit** $3,000 Total Potential Discount!

Program support from:

Call today for a quote!

Tillamook Main Office

* For a qualified installation. ** 30% of total installed cost, up to $1,500

503-­842-­2173 503-­325-­2180

CCB#73615 /PLJOM109603

Get rid of uncomfortable baseboards!


June 2012 • Page 6

Coast River Business Journal

Mission for downtown: ‘Eliminate blanks’ Drawing pedestrians is the key to growing retail sales, strategist says by Felicia Struve Coast River Business Journal


STORIA – Some 80 business owners, property owners and community members gathered at the Banker’s Ballroom on May 16 to learn and talk about what downtowns – Astoria’s, in particular – can do to boost sales per square foot. The event was organized by the Astoria Downtown Historic District Association and sponsored by 10 organizations and businesses, including the Coast River Business Journal. The principal speaker was Michele Reeves, a Portland-based “urban strategist” who consults with cities in Washington and Oregon. “Pedestrians are key,” Reeves told the crowd. “Top-performing downtowns and districts are great for people. They’re not great for cars.” She said “blank” spaces, such as empty parking lots, walls without windows and fast streets, make pedestrians uncomfortable. Which means they’re less likely to keep walking past these spaces, even if there is something enticing up ahead. “They want to follow a trail of entertaining crumbs,” Reeves said. “It should be everyone’s mission downtown to eliminate blanks.”

More than 80 people gathered May 16 to discuss how to build a better downtown. The crowd included 38 participants who identified themselves as business owners and 22 people who identified themselves as property owners. Photo by Don Patterson

Park and walk There’s an ongoing discussion among downtown Astoria business owners about customer parking, with some merchants expressing dismay about the

city’s plans to eliminate two parking lots sitting at the site of the future Heritage Square. Earlier this spring, respondents to the historic district’s recent survey of 106 business owners ranked parking as

Thank you for making possible in Clatsop County

their number-one challenge with doing business in Astoria. At the same time, it isn’t clear from the survey whether what those respondents saw as a problem is an issue of parking for customers or parking for the business owners and their employees. Survey respondents identified convenience, visibility and foot traffic as the downtown’s greatest assets – which might suggest that the complaints about parking could be more of a convenience issue for the merchants. “Successful foot traffic areas rival auto-centered development, but they need to have a critical mass of walkers,” Reeves said. Dense, pedestrian-friendly retail districts such as Portland’s Nob Hill; Pearl Street in Boulder, Colo.; South Congress Avenue in Austin, Texas; and downtown Burlington, Vt., thrive even though visitors may have to park on the outskirts of these districts, said Reeves. She said one sign of success is when people begin to go to an area not for a specific business but for an activity such as shopping or eating. Over the past two decades, said Reeves, new retail developments – think Bridgeport Village in Tigard – have been designed as “lifestyle centers,” which mimic the open-air, sidewalk café feel of successful downtowns. “The fact that this is so successful in the suburbs means that people are starved for this kind of experience,” Reeves said. They want to “participate in the human experience.”

Build on strengths Reeves said downtown Astoria’s strengths are having “amazing bones” – a proximity to the waterfront, vibrant economic and cultural history, existence as a county seat and having organizations in place that are ready and able to

Barbara Maltman and Deanna Evans

J102 5


DOWNTOWN, page 7


Coast River Business Journal

June 2012 • Page 7

Extraordinary Properties Eileen Corren Manzanita Specialist cell: 503.812.2266 e:

Manzanita Development Parcel Jon Gimre of Gimre’s Shoes in Hillsboro attended a talk by Michelle Reeves and was inspired to open the face of his store. The façade went through a few designs before Gimre found a suitable combination. By taking down the awning, highlighting the building’s architectural features with paint, hanging a retro-style sign and adding lighting, Gimre’s shoes now has a welcoming new face, day and night. Courtesy photos


continued from page 6

work on issues. Her tips for leveraging Astoria’s strengths included: • Tell a story of vibrancy with your buildings. To do that, she suggested, implement a three-color paint scheme for all building, avoiding beige and other shades that would cause the buildings to blend in with the sky and pavement. • Create life with your buildings by updating interiors, lighting up the buildings at night, and bringing tables and displays out onto the sidewalk. • Be creative and collaborate on downtown vacancies. Reeves suggested dividing large spaces into smaller ones to appeal to more tenants, to bring more residential inhabitants downtown, and to bring in industrial businesses that need small showrooms. • Finally, define what Astoria wants to be and communicate that with its downtown area. After Reeves spoke, a panel of business and property owners fielded questions. The panelists were Matt Stanley of the Astoria Food Co-op, Pete Gimre of Gimre’s Shoes, Chris Nemlowill of Fort George Brewery, and property owners Warren Williams and Mitch Mitchum. Asked to name the advantages of doing business in Astoria, Gimre said the retail lease rates are competitive and Astoria has been getting a lot of national attention in recent years. “I don’t know of any other town the size of Astoria getting the accolades we’re getting,” Gimre said. Williams said, “Astoria is becoming a destination” and that having the river’s traffic close to town is a big draw for travelers. Nemlowill and Stanley each said local support is key to the success of their businesses. “The tourism thing is great, but having that base to get you through the winter is important,” Stanley said. “We do face the inevitable path of other small towns” in terms of big-box development, he said, and encouraged small-business owners to avoid shopping in the big-box stores and keep their business local. Mitchum said he didn’t know of many other towns of 10,000 population that still had a living downtown. Gimre agreed. “What other town of 10,000 people looks this good at the end of a recession? … Overall, there are

ONE OF THE LARGEST REMAINING sites in Manzanita UGB. Adjacent to Til­ lamook Hospital Clinic, restaurants, banks, shops, etc.. Creek is a salmon habitat. C­1 zoned (R­2/PD overlay for condo development). Suitable for multi­use, business/medical, or residential. 2­Phase power available & rt. !"#$%&'(')'#*!+,$%)*$'%-'#.'-%!/'%0#,0'#!12%3'))'#%4$*$(+$5%*.*+)*6)'2 Almost 11­acres! Offered at $699,000

a lot of businesses downtown that are sustaining and healthy.”

Kate Merrell

Be open for business At the same time, the panelists cited some of the large vacancies downtown, in particular the former JoAnn Fabrics store, Steven’s Men’s Store, and downtown buildings owned by the Flavel family. Mitchum said, “The Flavel properties on Commercial Street are a distinct disadvantage.” City of Astoria staff then responded to questions from the audience about what was being done regarding the “Flavel issue.” “There has been a highly concerted effort,” said community development director Brett Estes. “We’ve come to a roadblock. We cannot locate Mary Louise Flavel,” the owner of the properties. “I can assure you we’ve tried everything to track her down,” said city building official Jack Applegate, including sleuthing on social media and contacting her last attorney, who reportedly doesn’t know where she is either. Another concern cited by business owners was hours of operation. Many said they’d like to see a concerted effort among downtown businesses to be open more hours of the day and more days of the week, especially Sunday. “We open at 9 o’clock for a reason, because that’s when business starts,” Girmre said. He said extended hours could be problematic for family businesses that must deal with “the burnout factor.” City Councilor Russ Warr, who used to run the Sears store, added, “If I’m the only store downtown to have extended hours, it doesn’t work very well.” Reeves said she’s seen communities test the effect of extended hours by agreeing to stay open later one day a week. “Eighty percent of shopping happens after 5 p.m.,” she said. “If you’re not open after 5 or on weekends, you’re making it really hard.” Gimre said that Sunday is his store’s most profitable day of the week, yearround. Angela Waddell, who owns 4 Seasons Clothing, said tourists often ask why there aren’t more businesses open on Sunday. “It might not be such a productive day, but it’s a memorable day,” she said. “All of these things start small,” summed up Reeves. “You want to be focused, pick a few things to start trying.”

Arch Cape Specialist cell: 503.739.2324 e:

Classic Cape Cod in Arch Cape 7"+)!%61%*%!#"'%(#*8!-9*$:%1,"%;+))%6'%&')+5/!'&%61%!/'%<"*)+!1%+$%!/+-%/,9'2% =*#&;,,&%>,,#-:%4#%(*6+$'!#1:%-!,$'%4#'0)*(':%;,,&%;+$&,;-:%!+)'%6*!/-:% walk in showers, all in timeless materials. Ocean peaks from the upstairs den/4th bedroom and master bedroom. Great beach access. There is *)-,%*%&'!*(/'&%?%(*#%5*#*5'2 79221 W. Beach, Arch Cape Offered at $537,500

Farzahn Kamali Premier Properties Specialist cell: 503.739.2772 e: u:

Premier Cannon Beach Oceanfront Phenomenal one of a kind Oceanfront house on an oversized lot, with di­ #'(!%6'*(/%*(('--2%7"+)!%8,#%'$!'#!*+$+$5%8#+'$&-%*$&%8*9+)1%*!%!/'%6'*(/2% Three full suites, plus study, home theater room and play area. The open )+.+$5@&+$+$5@A+!(/'$% *#'*% /*-% -0'(!*(")*#% .+';-:% .*")!'&% ('+)+$5-% ;+!/% BCD%-!'')@5)*--%-A1)+5/!%*$&%,('*$%.+';%&'(A2 EFG?%H*(+4(%%I%%J88'#'&%*!%KL:GMC:CCC

Cole Horsley Solid Service, Proven Results cell: 503.739.0283 e: u:

Midtown Cannon Beach N*#9%-"$)+5/!%6'*9-%!/#,"5/%!/+-%6'*"!+8")%("-!,9%/,9'2%O"*)+!1%4$+-/'-% ,8%,*A%>,,#-%P%(*6+$'!#1:%5#*$+!'%(,"$!'#%!,0-:%;,,&%6"#$+$5%4#'0)*(':% ('$!#*).*(:%+$!'#(,9%-1-!'9:%?Q%6'&#,,9-%,$%9*+$%>,,#%;+!/%!+)'&%0*$!#12% R,;$-!*+#-%*0!%/*-%*%6'&#,,9:%A+!(/'$:%;*-/'#@&#1'#:%5*-%-!,.':%(,"#!­ yard, and rents for $830/mo. Meticulous landscaped backyard is fenced and terraced. Three decks to enjoy the sun or shade. Low utility bills are a bonus! Offered @ $549,900.

5'*# /*#!%%I%%( * $ $ , $ % 6 ' * ( / % % I % % 9 * $ U * $ + ! *



June 2012 • Page 8

Coast River Business Journal

At the heart of the hospital by Felicia Struve Coast River Business Journal


Chris Nemlowill toasts the birth of Fort George Brewery’s canning operations in January 2011. The brewery has moved its distribution center to Warrenton to accommodate a growing demand for its canned beers. File photo

Fort George opens distribution hub


STORIA – The Fort George Brewery outgrew its facilities this winter. So on March 2, Big Beams LLC, the parent company of Fort George Brewery and Public House in Astoria, spent $274,000 to buy .92 acres with a 10,704-square-foot warehouse at 1425 SE Ninth St. in Warrenton. Co-owner Chris Nemlowill said

that having limited cold-storage facilities had proved to be a bottleneck for Fort George’s canning operations. Last year, the company was shipping six pallets of beer per week. This year, it’s shipping 30 pallets of beer a week, Nemlowill said. The Warrenton property now has become Fort George Brewery’s shipping hub.

STORIA – As part of Columbia Memorial Hospital’s $8 million in capital investments, the cardiology unit now has a new home in the main hospital. Cardiology had been housed since December 2010 across the street in the Park Medical Building, when Oregon Health and Science University cardiologist Dr. Diana Rinkevich opened her practice with CMH. On May 21, it was moved to the third floor of the hospital’s new wing, which was completed in June 2011. “We [were] doing everything there, but not in the best way we could for the patient,” Rinkevich said. “This is an amazing thing for the patient.” Before the move, half of the clinic’s imaging equipment had to be kept in the hospital, where it often sat idle. Now that the clinic is part of the main hospital – and more than double the size – all of the stress test and imaging equipment can be kept in the office where it can be used more fully, Rinkevich said. “In this way, we’ll be able to provide echo[cardiograms] with virtually no waiting time,” she said, rather than having a one- to two-week wait for an appointment. “No doubt, we’ll be seeing more patients and doing more procedures,” she said. Rinkevich anticipates that patients will be able to have tests conducted in the morning and receive the results later that day. “Very few places do that,” she said. The hospital itself benefits as well, said CEO Erik Thorsen. “It’s a more efficient model. It puts the doctor closer to the emergency room… It also puts her closer to our cardiology rehab center.” Rinkevich agreed. “For any emergency, it makes much more sense to be in the same building.” Rinkevich was actively involved in

Dr. Diana Rinkevich is enthusiastic about exercise and heart health. So much so, that when she was choosing a desk to read echocardiograms, she chose a stand-up desk. Photo by Felicia Struve

designing the new cardiology unit. It has four procedure rooms, a room for monitoring pacemakers (which previously had required a trip to Longview or Portland), five patient rooms, a conference room and enough office space to allow specialists to visit. Because of Rinkevich’s reputation and association with OHSU, Astoria soon will be the home of a long-term study of cardiac health among women. “There’s no example of such research in a rural area in Oregon,” Rinkevich said. “Getting a research project like that demonstrates the benefits of our collaboration with OHSU,” Thorsen said. “Collaboration is going to be the key to success for health care in the future.” Rinkevich said the local community benefits from the expertise of healthcare professionals like her, who are part of the OHSU faculty but practice in Astoria. And the university benefits from building relationships in a community that allows it to study rural health.


Coast River Business Journal

June 2012 • Page 9

Seaside seeks a sign solution by Jeremy C. Ruark Coast River Business Journal


Seaside City Council is fielding complaints about the number of banners and sidewalk signs.

EASIDE – It doesn’t look like there will be a quick resolution to the debate over a spurt in marketing banners and sandwich boards throughout Seaside. A mid-May work session on the subject between the Seaside City Council and the Seaside Planning Commission resulted in no edict by public officials or change in city policy. Meantime, the growth in sidewalk-oriented marketing has sparked some concern about public safety and the city’s appearance. Yet others contend their business needs the additional advertising. David Posalski, the owner of Tsunami Sandwich Company, said, “There needs to be a group that comes together with suggestions to take to the City Council to come up with regulations or directions about what should be done.” Posalski said the banners and sandwich boards are key attractions for a business. “This existing ordinance reduces the amount of business that is done in this town, which leads to less jobs and more crime and need for public funding. Lower the need for more taxes, fees and public assistance by allowing businesses in this town to thrive by enticing visitors to spend

their dollars here.” Posalski’s father, Mark, who also uses flags in front of his Seaside Coffee Shop, agrees that the banners are vital. He said he is restricted from adding additional signs to his building to advertise, so the flags are his option. “When you don’t have the flags, people don’t know we are open,” he said. Karen Emmerling, who owns Beach Books in downtown Seaside, told the Planning Commission in April, “It is helpful for people to know that there are businesses down the side streets. It’s not apparent that there is much down those side streets and that businesses are open.” City Councilor Tita Montero, who had stirred the debate about banners and sandwich boards during a City Council session in March, said May’s joint session between the council and the Planning Commission produced a good discussion. She said she wants a committee formed of citizens, business operators and others to come up with recommendations about the use of the flags and banner signs. “I have a problem with every flag giving a different message, every flag hocking something,” Montero said. And, she said, she’s concerned sandwich boards are hampering pedestrians. “We have narrow streets in Seaside. People can trip and fall

WOW asks for garbage rate increases of 5-18 percent


by Jeremy C. Ruark Coast River Business Journal

EASIDE – Garbage rates could jump by 11.29 percent in Seaside, 17.76 percent in Cannon Beach, 13.76 percent in Gearhart and 4.57 percent in Astoria if the latest rate hikes planned by Western Oregon Waste (WOW) are approved. The increases would take effect July 1. WOW officials said some residential, business and contract customers are using smaller and fewer garbage containers or aren’t paying their bills. And, they

said, expenses such as fuel are going up. Steven Hinton, who owns the Seaside Taco Time restaurant, registered his concerns about the rate hikes during a Seaside City Council meeting May 14. “There is a disconnect in what they are asking for,” said Hinton. “When does it stop? “WOW has to find more customers. At some point, you just can’t give an increase if the money isn’t there.” The council has scheduled a workshop with WOW officials for June 4 at 6:30 p.m. at Seaside City Hall, 989 Broadway. Under the City of Seaside’s franchise

agreement, it’s not unusual for WOW to ask for an increase in rates. But this time, it’s a larger increase than the city has seen in the past, said Seaside City Manager Mark Winstanley. “I am sure [the council] will be asking important questions of WOW to defend why it is that they require that kind of increase,” said Winstanley. Seaside Mayor Don Larson also is concerned about the WOW rates. “Because the dumpster business is down, you and I will have to pay more money for garbage service,” Larson said. “That’s not right. We just can’t make up for that.”

AAA Member Appreciation Cruise to the

Panama Canal

Join AAA Idaho Division President Jim Manion, and his wife Lisa, for a spectacular cruise to the Panama Canal aboard Holland America Line’s ms Zuiderdam.

10-day Panama Canal Sunfarer: January 25-February 4, 2013 Roundtrip Fort Lauderdale, FL • Fares from $1,399*

Chiropractic • Massage Crainosacral Natural & Physical Therapies

Pacific Way Wellness Center


1289 Pacific Way, Gerhart OR

Book this special AAA hosted cruise and enjoy: Up to $50 shipboard credit per cabin** • An onboard social reception • Other AAA surprises! *All pricing is per person, double occupancy, cruise only, and subject to change and availability. Air, transfers, fuel surcharges, government taxes and fees are additional. **Shipboard credit is up to $25pp for a maximum of $50 per cabin. Ships’ registry: The Netherlands.

Contact your local AAA Travel Sales Consultant today!


over them.” Under the city’s current ordinance, sandwich boards are permitted on a business’s property within 10 feet of the front door. Seaside City Manager Mark Winstanley told the group he gets far more complaints about the sandwich boards than about flags and banners. “I have handled calls from people who have tripped and fallen over the boards, some of which had been blown down by the wind,” Winstanley said. “The vast majority of the complaints about the sandwich boards come from other businesses,” he said. Planning Director Kevin Kupples said he will lead the city’s next step in addressing the concerns about the signs and sandwich boards. “We will make contact with downtown business owners and with representatives of the Seaside Downtown Development Association and the Seaside Chamber of Commerce to flush out proposals for standards for the flags and the sandwich boards in the core area,” he said. Yet city officials admit that enforcement of any existing regulations may be challenging due to budget limitations. “We won’t be going up and down the streets looking for violators,” said Mayor Don Larson, “but if we get calls, we will go out and take care of it.”

June 2012 • Page 10



likely to push limits.”

Improving the odds

continued from page 1

Between 2000 and 2009, 21 crabbers died as a result of 10 vessel disasters. Six more crabbers died from falling overboard. “One of the most obvious reasons is it’s a wintertime fishery,” said John Corbin, a partner in three boats and chair of the Oregon Dungeness Crab Commission. “You’re out there in the most inclement time of the year.” Longtime fisherman Martin McMaster summed it up succinctly: “You have bad weather and small boats.”

Dangers of crabbing Nationwide, vessel disasters – capsizing, sinking, fire and flooding – cause the majority of fishing deaths. As if those dangers weren’t enough, crabbing is particularly risky because of the nature of the work and the fishery. Harvesting that sweet meat requires boats to carry stacks of crab pots on deck. Boats are licensed to have up to 500 crab pots, each weighing 60 to 125 pounds. All that extra weight above deck raises the boat’s center of gravity, making it more vulnerable to capsizing, Corbin said. The crew also is threatened with falling overboard when the crab posts shift, said Mike Rudolph, who conducts safety training for commercial fishermen. Additionally, setting and retrieving pots requires the crew to work at the edge of the deck. And many crabbing

Coast River Business Journal

Commercial fishermen are schooled in using a liferaft and survival suits during a marine safety and survival training course taught by Mike Rudolph and Curt Farrell. Photo by Cindy Beckman

boats have lower bulwarks than other fishing vessels, said Rudolph. Not to mention the hazardous nature of the fishery. “We’ve had a number of years when the launch day – when you can get your pots soaking – is a stormy day,” Rudolph said. Yet despite the weather, fishers rush to get to the best spots. “It’s still a very competitive fishery,” he said. “Here, you catch as much as you can as fast as you can, come in and sell

it, and get back out.” Dungeness crab is the most valuable single-species fishery in Oregon, according to the state Crab Commission. Over the past decade, a single boat could bring in $5 million to $44 million. This year, the yields have been low. So with a strong demand, the price of crab has been especially high. McMaster reported selling his last load of crab for $5.25 per pound. “We’ve had exceptionally good prices … There’s even talk of it going up to $6 because there’s so little around,” he said. Of course, that’s not all profit. “We’re paying very high prices for fuel these days,” McMaster said. “Our expenses are up.” And even the smallest boats have two crew members and equipment maintenance to finance. Although the crab season lasts from Dec. 1 to August 14, up to 75 percent of the season’s harvest is brought in during the first eight weeks of the season, according to the Crab Commission’s website. “It’s kind of the style of the fishery that there’s a lot of pressure on them in the beginning,” McMaster said. “Being a high-dollar fishery probably adds to all of that,” Corbin agreed. “The fishermen are probably a little hungrier. They probably stay out a little longer, set a few more pots.” This year, “there was less crab, so there was more demand,” he said. “So that combination makes people more

The West Coast Dungeness crab fishery is Oregon’s most lucrative – and dangerous – fishery. Between 2000 and 2009, 27 people died while fishing for crab. Photo by Felicia Struve

Every boat is required to have survival suits for each crew member. And at least one person on board must be trained to lead monthly safety drills. Rudolph has been conducting safety exams and training fishermen since 1994. He now is a civilian employee of the U.S. Coast Guard and teaches AMSEA safety courses from Westport, Wash., to Brookings, Ore. Before moving to Oregon six years ago, Rudolph spent considerable time in Alaska, where marine safety is taught in many of the state’s high schools. “When I came down here … I was surprised that the local schools don’t have that,” he said. On the other hand, “Fishermen, in general, are very independent people… That last American spirit,” he said. Many aren’t happy that the Coast Guard requires safety training. “I don’t like the government in my knickers, either,” said Rudolph. Still, he said, it’s clear that using safety gear and practicing emergency procedures saves lives. “We’ve seen a significant shift in the performance of drills, the execution of drills and the survivability of people,” said Rudolph. “We’re seeing, with the younger fishermen that are coming up, that safety is now second-nature.” McMaster noted that wearing a personal flotation device (PFD) on deck is one of the simplest, cheapest and easiest safety measures to take. “It’s a cheap insurance policy,” he said. “It could mean your life, if you’re positively buoyant.” Of the 20 West Coast commercial fishermen who died from falling overboard between 2000 and 2009, none was wearing a PFD, according to NIOSH. “I fished for 30 years before I started wearing any flotation,” said McMaster. He added that with the new inflatable gear, he’s seeing more fishers wearing a PFD at all times. Corbin said, “We have lots of requirements that the Coast Guard has put on us as far as equipment we have to have on board. But I take it far beyond that.” He said he has added long streamers to life rafts and survival suits so someone overboard in open water is more visible. Too, he has added personal EPIRBs, or distress beacons, to the survival suits. He’s also added GPS units and VHF radios to his life rafts. “It’s just little additions like that, that don’t cost much but are well worth it and might save your life,” he said. “It doesn’t take much to up your odds.” Corbin knows what he’s talking about. Thirty years ago, he was on a boat that sank near Kodiak. The crew was lucky, because the water was calm and Corbin had put out a call to another boat before his sank. “It was very calming, talking to someone on the radio and knowing they were coming,” he said. So instead of fearing for their lives, his crew could be frustrated about losing a full load of halibut. “My attitude has always been that if you have employees on board, you owe it to them to give them a safe platform and to give them the most odds possible of going home,” Corbin said. “It’s a dangerous business.”

Coast River Business Journal


Crab Fest success Chamber event draws some 16,000-18,000 visitors


by Felicia Struve Coast River Business Journal

STORIA – Organizers are deeming the 30th-annual Crab Fest a success. Some 16,000 to 18,000 people wined and dined April 27-29 during the AstoriaWarrenton Chamber of Commerce’s 2012 Crab, Seafood & Wine Festival at the Clatsop County Fairgrounds. “Compared to last year, we believe attendance was down slightly,” said Chamber event coordinator Alana Kujala. “This being said, we are very happy with the amount of money spent by those who did attend this year’s event. “We have heard positive feedback from our Chamber-member hotels, motels and campgrounds regarding another festival weekend with high occupancy.” Chamber director Skip Hauke said, “This is typically a slow time of year, so we appreciate the feedback from local business and the high occupancy at our hotels. This event brings money into our businesses and local nonprofit organizations to get them through until the summer season.” Sixteen of the 172 vendors were nonprofits. Six other nonprofits provided services such as meeting buses, directing traffic or trash removal. The Chamber paid the nonprofits for those services to ensure there was someone overseeing the less-glamorous jobs and to provide a fundraising opportunity for nonprofit Chamber members. “Between the profit made through individual vendor sales and the money we used to hire groups

The 2012 Crab Fest drew between 16,000 and 18,000 people April 27-29 to sample local seafood and regional wines at the Clatsop County Fairgrounds. Courtesy photos

to provide a service during the event, we believe approximately $88,000 went directly into local nonprofit organizations in Clatsop County and southwest Washington,” Hauke said. A variety of businesses and individuals donated their time to the Crab Festival, said Kujala. Among the largest contributors, she said, were Wadsworth Electric and the Clatsop County Fairgrounds. The Chamber keeps vendor fees and admissions fees to put on the event and fund the Chamber. “The profit from the event goes a long way to fund the operations costs for the Astoria-Warrenton Chamber of Commerce,” Hauke said.

June 2012 • Page 11


June 2012 • Page 12

Coast River Business Journal

Wauna FCU extends its membership to Pacific Co.


Ron Bunce cuts the ribbon at the new Thousand Trails welcome center near Pacific City. He’s joined by (front row, from left) Karin Teller-Hageman, Ginny Therrien, Tillamook Area Chamber of Commerce director Justin Aufdermauer, Shari Paulsen; and (back, from lef), Jeb Pippenger, Rhoda Smead, Asa McDaniel, Denise Dixson and Irene Barajas, members of the Pacific City resort staff. Courtesy photo

Thousand Trails builds welcome center by Julius Jortner for Coast River Business Journal


ACIFIC CITY – Thousand Trails resort recently held a grand opening and ribbon cutting for its new welcome center off Sandlake Road. Resort manager Ginny Therrien said a hundred or so people attended the celebration. Ron Bunce, senior vice president of Equity Lifestyle Properties, which owns Thousand Trails, was on hand to thank all who contributed to making the new welcome center a reality. Therrien said that when Thousand

Trails opened its resort in Pacific City in 1979, the typical visitor arrived in a pickup truck with camper shell or towed a small tent trailer. Since then, rigs have gotten larger – 40-foot trailers or motor homes are not uncommon. On a busy holiday weekend, she said, the line of rigs waiting to register and enter the grounds extends out into Sandlake Road, creating a traffic jam. Last April, Thousand Trails made plans for a new entrance driveway flanked by a welcome building. The new layout of driveways permits newly registered guests to enter and exit without adding to the queue of registering vehicles.

LATSKANIE – The National Credit Union Administration has approved an application from Wauna Federal Credit Union to offer membership to residents of Pacific County, Washington. Wauna, headquartered in Clatskanie, said it has total assets exceeding $140 million and serves more than 15,000 members. The credit union’s primary market has been Clatsop and Columbia counties. Company president and CEO Robert Blumberg said, “While our regular field of membership has been limited to Clatsop and Columbia counties, a large and growing number of Pacific County residents make the short drive to Astoria and nearby communities to work, shop and enjoy entertainment. “Our three local branches and electronic services offer tremendous convenience to them and their families.” Blumberg said that gaining the National Credit Union Administration’s approval to expand a credit union’s field of membership requires demonstrating financial soundness and the ability to serve an additional geographic territory; plus submission of a written, detailed plan outlining the resources that would be used to serve the new area. “These included an advertising strategy, public relations and community outreach, and targeting specific segments of the population who may not be served by other financial institutions,” says Blumberg.

He said one of Wauna FCU’s first objectives in Pacific County is to provide low-cost loans – auto, home, credit card and commercial – to residents, business owners and legal entities. Wauna currently serves nearly 300 Pacific County residents who previously had been eligible for membership through a Robert Blumberg family relation or as an employee, student or member of a church in Clatsop or Columbia counties. Now, all residents and businesses of Pacific County, or those employed, attending school or worshiping in Pacific County, are eligible to become a member of the credit union. Blumberg said there are no plans right now to build a branch office in Pacific County. “Just like any other region of our geographic field of membership, we will monitor member growth and activity before discussing branch plans,” he said. “We do feel that our three local branches in Astoria and Warrenton, plus our electronic services, can be just as convenient as a physical branch for most members.” Wauna’s branch offices include locations in Astoria, Vernonia, St. Helens, Scappoose and Warrenton, as well as the home office in Clatskanie. For more information, call 800-7733236 or visit

1 mi south of Astoria I 34963 Hwy 101 Bus.

Call Andi & Cole

I 503.325.1562

for a quote

TODAY Seaside Astoria

3410 Hwy 101 N. 968 Commercial St.

503-738-8455 503-325-1541

Cole Jannusch Agent

Andi Warren Agent

10 years experience serving the local area 503.325.4410 • 1007 Marine Dr Astoria


Coast River Business Journal


June 2012 • Page 13

Nelscott Café a reflection of its environment


by Jim Fossum Coast River Business Journal

INCOLN CITY – Don and Debbie Williams were smitten by the character of the area when they opened the Nelscott Café nearly three years ago. If they couldn’t be at home, they wanted to feel at home. They got both. Just around he corner from their Lincoln City residence, the Williams’ quaint, comfy dining establishment is part of the Historic Nelscott Strip, anchored by the Christmas Cottage to the south and Nelscott Wine Shop to the north on NW U.S. Highway 101. “I like the pace; it’s not overdeveloped,” said Williams, the recently elected president of the Bay Area Merchants Association and recently appointed member of the Lincoln City Chamber of Commerce Board of Directors. “And then you have the ocean. You’re just two blocks from the ocean no matter where you’re at in Nelscott.” Williams bought the existing store – Eye Scream for Ice Cream, at 3237 NW U.S. Hwy. 101 – in 2009. He and Debbie had purchased a vacation home in Nelscott in 2003. “I have had a lifelong love affair with Lincoln City,” said Williams, who stayed at the Ester Lee Motel while vacationing with his family as a child. Nelscott thus was a natural site for his restaurant, which seats about 30 with the upstairs balcony and bar seating. “We chose Nelscott because I wanted a small café near my home where I could create a menu that was fun and unique,” he said. Williams paid special attention to what would be served and how it would be prepared when planning the cuisine. “I didn’t want anything on the menu that could be found elsewhere up and down the coast,” he said. While the Nelscott Café offers basic breakfast staples such as bacon and

eggs, and lunch items such as burgers and fries, Williams said he tries to “put a twist on them wherever I can.” “You won’t necessarily find the ordinary here,” agreed Debbie. “Don’s favorite thing is to take a traditional dish and bring something new to it. Or to bring something not normally served here from another part of the country.” For burgers, that means handformed patties from local beef served on homemade buns, plus hand-cut, double-cooked fries or buttermilk pickle chips –soaked dill slices dredged in flour and spices, then crisply deep fried and served with a homemade, smoky dill sauce. “I want to make as much in-house as possible,” Williams said. “We use no packaged mixes or sauces.” Look no further than the many variations of the French toast to understand that the Nelscott Café is not your ordinary dining experience. “The Almond Crunch and Cracklin’ Oat are my favorites,” Debbie said. “The latter is a bread Don makes fresh daily. “There’s also the Stuffed French Toast, Oatmeal French Toast, and, oh, traditional French toast. “Don also has some interesting egg dishes, like the Scotch Eggs (from England), breakfast poppers, an awesome breakfast bowl, and the best-tasting breakfast sandwich I’ve ever had on a homemade bun with grilled onions.” Another feature of the café, open Tuesdays through Sundays, is that it boasts the only doggie walk-up window in Lincoln City. “When Debbie and I first bought our home, we would walk our dogs down to the coffee shop,” said Don. “But one of us would always have to wait outside. “We decided that if we ever opened a café, we would put in a walk-up window for guests with dogs.” To serve the pooches, Williams dishes up homemade doggie biscuits on the canine-friendly outside deck.

Making cents of a tsunami


by Felicia Struve Coast River Business Journal

latsop County is set to be the pilot location for what potentially could be a powerful tool for determining the economic impact of a tsunami and identifying ways to improve community resilience. Led by Oregon State University Extension faculty member Patrick Corcoran, researchers hope the $172,000 project will offer a better idea of where the biggest economic losses would occur and what could be done to minimize the damage of a tsunami. “We get what Japan got,” said Corcoran. “In fact, it’s happened 19 times in the last 10,000 years,” he said. “The good thing about not having big earthquakes is not having big earthquakes. But the bad thing is that our bad buildings are still standing.” Part of the project entails an analysis of the fragility of buildings within the

average tsunami submersion zone as defined by the “379 line.” Almost all of Cannon Beach and Seaside are below the 379 line. Much of Warrenton is as well, including the retail district around Fred Meyer. Most of Astoria is above the 379 line. Corcoran doesn’t suggest that every building below the 379 line will be demolished by a tsunami, but “it will get wet,” he said. The research team hopes its findings will be able to inform a larger community discussion about where resources and functions are located and how to improve the county’s ability to recover from a tsunami. In some cases, this may simply involve securing gas-powered equipment to prevent fires. For other businesses and communities, increasing resilience may require rethinking how and where we carry out our most valuable economic activities.

Lincoln City restaurant owner Don Williams offers a menu of specialty items you can’t find at most dining establishments along the Oregon coast. He provides those offerings at the Nelscott Café, 3237 NW U.S. Hwy. 101. Photo by Jim Fossum

June 2012 • Page 14


Coast River Business Journal

Second career fuses art and business

A colorful forest landscape in fused glass, created by Ann Cavanaugh in collaboration with Eeva Lantela.

“I was drawn to fused glass by the depth and complexity that were possible by building layers of glass into translucent images of amazing emotional power.” By the time she had retired from education, Cavanaugh had created some images in glass that she thought would sell. “We were visiting Cannon Beach and I dragged a box of glass into DragonFire. They liked my work and I left some pieces there. Before I got home, I’d sold a piece. “Since then,” she said, “it‘s been pretty much full-time. I try to spend every available hour in the studio exploring the possibilities and learning the limits of this new art form.” Cavanaugh’s work reflects her passion for nature. Many of her pieces are scenes from the natural world rendered in multiple layers of glass, which lends depth to an image that is not possible to achieve with a one-dimensional medium such as stained glass. She works from photographs, from memory and from her imagination. Cavanaugh particularly likes working with water images, trying to achieve the sense of moving water in glass. “It is a ‘painterly’ art,” she described. “I start from the horizon, from the furthest point in the distance, and put that in first. I make it a little blurry or soft, in the same way you would see something very far away. “Then, by layering the glass, I can create successive layers of images. The top layer is what is closest to you, so it is a sharper image. That is how I create depth.” When Cavanaugh felt that she’d reached the limit of what she could teach herself, she researched more technical education about kiln-formed glass. That, in turn, expanded her reach as an artist. She has just concluded a major com-

mission for the library in Sisters. It’s a 50-inch-diameter glass window, 2 inches thick, with a stunning Central Oregon forest scene reminiscent of the headwaters of the Metolius River. Cavanaugh is represented by Donterra Gallery in Sisters, where the library committee saw her work and sought her out. She also created, in collaboration with Eeva Lantela, owner of DragonFire Gallery, a bathroom surround, three walls of fused glass in a colorful forest scene. Another commissioned project is a 10.5-foot-high, three-sided memorial sculpture, “Mari’s Fire,” that Cavanaugh created in collaboration with metal sculptor Linley Schetky. It honors the life of Mari Rockett. With Eeva Lantela, Rockett founded DragonFire Gallery in 2001. She died in 2009. The DragonFire artists worked in metal and glass to create a sculpture that would “express Mari’s love of art and shamanistic connection to both the natural and the spirit worlds,” said Cavanaugh. Mari’s Fire was on public display at the north end of the Ecola Creek Bridge for a year, before it was moved to its permanent home in Arch Cape. Cavanaugh works with individual students in her studio in Battleground, Wash., and teaches classes in fused glass in Bend. She said she would like to do more custom architectural glass projects. “Working with glass brings together science and discovery. “Every piece created is exciting and represents new learning. Pushing the limits of this medium continues to challenge and interest me. “When I open the kiln after a fuse, the anticipation is like a young child’s eagerness at Christmas, the wonder of it all.” For more information, visit Cavanaugh’s website,

CARE FOR YOUR TREES! CALL US for a commercial tree management plan






in 2004 and was totally hooked,” she said. “From the first hour, I knew I had found my medium. “I bought a little ceramic kiln and I played and played and played some more. I just did things. I tried everything. “I didn’t know what I was doing, I didn’t know what was possible or impossible, which worked in my favor, because I developed techniques that people later told me were impossible. I dove in and taught myself through doing.” Cavanaugh says fused glass moves her emotionally and appeals to her love of nature and colors.




ANNON BEACH – Ann Cavanaugh is enjoying an inspiring second career. She had retired after 33 years in education, first as a special-education teacher, then as a director of student learning. Immediately thereafter, she launched a career as a working artist. In the past eight years, Cavanaugh has rocketed from experimenting with fused glass in her spare time to recognition as an award-winning glass artist. Her work is in collections across the country and is represented by six galleries in three states. She is a respected and sought-after fused-glass teacher. And she’s branching out into architectural glass art, commissioned permanent pieces in both public and private buildings. In Cannon Beach, Cavanaugh’s art is represented by DragonFire Gallery. Her fused-glass landscapes grace most of the west-facing windows on Hemlock Street, reaching out to catch the light, glowing from within as the sun moves across the sky. With such a stellar second career, you might think Cavanaugh had a business plan for her retirement venture. No, she says, nothing could be further from the truth. Cavanaugh’s plan was simply this: Follow your passion. And have fun with it. “I took a three-hour fused-glass class





by Mary Faith Bell Coast River Business Journal






Luke Colvin

ISA Certified Arborist PN#6331A


(503) 791-0853





Coast River Business Journal

June 2012 • Page 15

Volunteers welcome cruise ship tourists by Don Patterson Coast River Business Journal


STORIA – As the 965-foot Norwegian Pearl eased into its berth May 3 at the Port of Astoria’s Pier One, a group of volunteers stood dockside dripping in the rain. Their mission: make sure the cruise ship’s passengers would have a great experience visiting Astoria. “We’re known as the friendliest town on the Pacific Rim,” Bruce Conner, marketing director for the Port of Astoria, said earlier this year. The volunteers – mostly local residents – are part of Clatsop Cruise Hosts Inc., a nonprofit organization dedicated to promoting Astoria and Clatsop County by offering help to passengers arriving on visiting cruise ships. Cruise Hosts is the brainchild of Mike and Marian Soderberg of Astoria, former cruisers themselves. As she sold transportation passes May 3 to a line of passengers, Marian Soderberg explained the idea behind Cruise Hosts. “We designed it based on what we wished we would have experienced when we cruised,” she said. After explaining travel options to three Pearl crewmembers headed to Costco in Warrenton, she added that as travelers, she and her husband “would have liked to have more local flavor.” Soderberg arrived at the pier at 6:30 a.m. to coordinate the 60 to 70 volunteers who would greet the Pearl. The ship arrived promptly at 7 a.m. (an hour early)

Marian Soderberg started the Cruise Host organization with her husband 10 years ago to promote Astoria and Clatsop County to visiting cruise passengers. Photo by Don Patterson

and most of the 2,394 passengers began lining up for transportation before any buses had arrived. In spite of a continuous downpour, the volunteers cheerfully greeted passengers and directed them to the bus that would take them on their chosen excur-

sion. Smiling, volunteer Cindy Hanson answered questions and joked with cruisers waiting to buy transportation passes to downtown Astoria and the Astor Column. “It’s my first day as a host,” she beamed. An “Astorian by choice,” Hansen said she just loves cruise people. Recently retired from a 25-year career in law enforcement, she said she also loves to cruise and appreciates the insight into a community that locals provide. Ten ships are scheduled to visit Astoria in 2012. The financial benefit to the community could top $6.5 million, said port marketing director Conner. And, he added, the 18 ships that plan to visit the port in 2013 could have a combined impact of more than $13 million. Teresa Jones, one of some two dozen vendors selling goods to the disembarking passengers, said her business does extremely well at the events. Also a regular vendor at the Astoria Sunday Market, Jones said she meets all of the ships. “It’s well worth the torture,” she said. Jones had left home at 4:15 a.m. to be ready when cruisers began streaming through the row of booths lining the avenue to the buses. Her business, We R Nuts, sells kettleroasted almonds, hazelnuts and cashews. This is her second year selling at the Cruise Ship Market. “Last year, the wind blew so hard it bent my tent,” said Jones. Soderberg said that greeting cruise

ships consumes a significant amount of time. “It’s a huge job for Mike and I,” she said. Sometimes, said Soderberg, she works 14-hour days when the ships are in port. The Soderbergs started Cruise Hosts 10 years ago, enlisting the help of about 40 friends and family members. That group of volunteers since has grown to 157. Cruise Hosts relies on donations for its operating capital. The $3 transportation passes provide bus transportation to cruisers and crewmembers for the entire day. The fees help pay for bus charters, Soderberg said, although they don’t always cover the costs of running the bus service. “Some seasons, we don’t come out ahead,” she said. So local businesses such as Costco subsidize some of the transportation costs. Cruise Hosts also sells international phone cards to the ship’s crewmembers at cost, so they can call home. On this day, they also were selling umbrellas to the cruisers, again at cost, to encourage them to brave the blustery Oregon weather and see the town. “We try to accommodate everyone’s needs,” said Soderberg, “from transporting them to a doctor’s appointment to helping find the home a relative grew up in.” For more information about Clatsop Cruise Hosts or to volunteer, call Marian Soderberg at 503-325-2354.

Fast and friendly service from people who know our names.

Del Sol

Ann-Marie and Greg Boat, Owners

Seaside Branch

503-738-8445 We are Columbia State Bank; a Washington state chartered commercial bank. We are owned by Columbia Banking System, Inc. We also operate under one or more registered trade names, including Columbia Bank and Bank of Astoria. When you bank with Columbia Bank or Bank of Astoria, you are banking with Columbia State Bank. Deposits held under each trade name bank are not separately insured, but are combined to determine whether a Equal Housing Lender depositor has exceeded the federal deposit insurance limit. Member FDIC


June 2012 • Page 16

Coast River Business Journal

A wave of the future Company interested in Tillamook devices launches floating turbine in Portugal

by Anthony Rimel Coast River Business Journal


company that has expressed interest in building a wind farm offshore of Tillamook County has successfully deployed a prototype wind turbine off the coast of Portugal. The turbine, called WindFloat I, is different from existing offshore wind turbines because it is designed to float in deep waters, rather than needing a set platform. Principle Power, the Seattlebased company behind the design of the WindFloat, has talked with the Tillamook Intergovernmental Development Entity (TIDE) about locating similar turbines off the Oregon coast. Principle Power CEO Alla Weinstein said the recent deployment in Portugal went smoothly. The company will be testing the turbine’s performance for the next two years. And, Weinstein said, although the deployment was in

Portugal, it in fact represents the first American offshore wind project because the design and planning were done here. She added that the turbine, built entirely on land, was easy to install and did not require infrastructure investment. The device simply floats, requiring no permanent installations in the water. Weinstein said the prototype was placed in Portugal because the project had governmental support there. She said that while there would be numerous obstacles to overcome to bring similar turbines to the north Oregon coast, “It doesn’t matter what the infrastructure or conditions are. We can work around that.” Paul Levesque, a Tillamook County manager and a TIDE board member, said regulatory issues have slowed the momentum for Principle Power’s offshore wind project in the U.S. Offshore wind developers must deal with a variety of state and federal regulations.

The Agucadoura WindFloat prototype was launched 3 miles offshore of Cabo da Roca, Portugal. Courtesy photo


continued from page 3 in Montana and Wyoming by train to Port Morrow in Boardman. There, the coal would be off-loaded onto barges and brought down the Columbia River to Port Westward, then transferred to ocean-going cargo ship for transport to Asia. ECONorthwest reviewed the project in two phases, the first involving construction of the Port Morrow and Port Westward facilities, construction of the barges, and the initial transport of 3.85 million short-tons of coal per year. Phase two of the project would expand production to 8.8 million shorttons of coal annually. An economic impact analysis

57 Years of providing asphalt paving, concrete and crushed rock products to the Northern Oregon Coast.


TransiT Mix, inc


P.O. Box 619, Seaside, OR 503.738.5466

Commercial Street, Downtown astoria Photo Courtesy of Peter Gearin


measures the effects of a project on the economy of a specified geographic area. To measure the economic impact of the two-phase coal export project, ECONorthwest included 11 counties in northern Oregon and southwest Washington in its study area. Those counties were grouped into two statistical areas, the Pendleton Micropolitan Statistical Area (Morrow and Umatilla counties in Oregon) and the Greater Portland Metropolitan Region (Clackamas, Clatsop, Columbia, Multnomah, Washington and Yamhill counties in Oregon; and Clark, Cowlitz and Skamania counties in Washington). These counties were included to best capture the direct, indirect and induced impacts of the entire project. • Direct impacts are defined as “those that happen at the initial source.” • In comparison, indirect impacts are those that occur “because of business-to-business transactions.” An example would be buying barges made by a supplier in Portland. Additional indirect impacts could be realized if the barge builder purchases steel plates to make the barges from a local supplier. • The third category, induced impacts, stem from household spending. For example, if a technician at the Port Westward facility spends some of his earnings at a St. Helens business, and the salesperson at that business then uses some of his or her earnings from the increased commission to spend money at a local grocery store, that spending by the commissioned salesperson is defined as an induced impact. See the full report at


Coast River Business Journal

Financial Services Institute hires Teresa Brown HAMMOND – Teresa M. Brown, a financial advisor and owner of TMB Financial LLC in Hammond, has joined the Financial Services Institute. The institute is an advocacy group for independent financial advisors and financial services firms. Teresa M. Brown Its stated mission is to “create a more responsible regulatory environment for independent broker-dealers and their affiliated independent financial advisors.” Brown worked in the banking industry for 18 years before becoming an independent financial advisor in 1993. She is a registered representative for INVEST Financial Corp. She works with a wide variety of clients, although she has focused on the pre-retirement and post-retirement needs of people older than 50. For more information, call Brown at 503-861-9402 or email teresa.brown@

Chiropractor Lanker opens independent practice GEARHART – Chiropractor Susan Lanker, D.C., has opened an independent practice here. Lanker is an advanced-rated activator (nonforce) chiropractor with sacraloccipital and visceral manipulation training. In her practice, she uses Frequency Susan Lanker Specific Microcurrent to speed healing, hotpacks, massage therapy and infrared therapy. Lanker said many health issues can be addressed through good skeletal alignment and lifestyle and nutritional coaching. She said good alignment promotes optimal physical functioning by removing interference in the nervous system. Lanker graduated in 1998 from Western States Chiropractic College in Portland. She has practiced in Montana, Ohio and Oregon. Most recently, she was with Pacific Way Wellness Center in Gearhart. Now, she has an independent practice is at 725 E. St. Her office is open Wednesdays and Fridays from 9 a.m. to 6 p.m. For more information, call 503-738-2054.

Price is named to the Coldwell Banker society SEASIDE – Real estate broker Rowena Price of Coldwell Banker Kent Price Realty recently was inducted into the Coldwell Banker International Sterling Society. Membership was awarded this year to the top 12 percent of Coldwell Banker’s network of 85,000 brokers worldwide. “I am totally honored and was very surprised when Dave [Price] presented


the Sterling award to Blake is retiring me,” said Rowena Price, in early June after no relation to Dave. “I’m 28 years with the rec still on cloud 9! district. “I knew I was workCutler, 31, who ing a lot, but had no idea grew up in Seattle, has I was working at a level worked for the cities where I would receive of Wilsonville and such a prestigious Gresham. For the past award.” two years, he served In 1988, Price and as the first executive her husband purchased director of the La Pine property in Hammond, Parks and Recreation PROMOTIONS • AWARDS APPOINTMENTS • ACCOLADES where they regularly District. spent their weekends. “So I have set “We always knew that policies and procedures when I retired, we would come to live at from the ground up, including all the the beautiful Oregon coast,” she said. “So financial management, the accounting, two weeks after I retired, we moved here and the human resources and personnel full-time.” policies,” Cutler said. “So I’ve pretty She earned her real estate broker’s much done the soup-to-nuts bit. It’s been license in May 2005. a lot of fun.” “I had never worked in sales before,” He said he applied for the Seaside job she said. “I retired from a career as a pabecause it represented a new challenge. role and probation officer for Multnomah “We also need to continue our County in 2003, and needed a new and outreach to the cities of Gearhart and different outlook on life and people in Cannon Beach, to build relationships and general.” really have a prosperous region,” he said. In 2011, Dave Price said, Rowena The job pays $60,000 to $70,000 managed 28 property transactions. annually.


Cutler named director of Sunset Rec District

Cook named chair of the Women’s Resource Center

SEASIDE – The Sunset Empire Parks and Recreation District has named a new general manager. Justin Cutler was chosen from a list of 65 candidates. “He’s the best guy on the planet,” said outgoing general manager Mary Blake. “He’s just a dream guy to work with ... very smart.”

ASTORIA – Phyllis Cook has been named chair of the Astoria Women’s Resource Center Board of Directors. Cook has worked as a teacher, managed a construction company and coownerd The Rain Store, now defunct. Her goal for the Women’s Resource Center is to “work us out of business,” according to the group’s spring 2012

WHY SUBSCRIBE ? Convenience Timeliness You won’t miss an issue! 503.325.2999 or visit

June 2012 • Page 17 newsletter.

Fostveit joins North Lincoln Hospital Foundation LINCOLN CITY – Cindi Fostveit has joined the North Lincoln Hospital Foundation as its new development specialist. Fostveit’s prior experiences were in construction project coordination and cabinet sales and design. She is active in her church and Young Life, where she has participated Cindi Fostveit in a variety of fundraising events.

Samaritan hires director of quality resources LINCOLN CITY – Amy Guthrie has joined Samaritan North Lincoln Hospital as director of quality resources. Guthrie had been an advancedpractice nurse at Oregon Health Sciences University. Previously, she was a palliative-care team leader at HosAmy Guthrie pice of the Western Reserve in Ohio. Guthrie has a MS in nursing from Ursuline College in Ohio with a focus on health-care management.

June 2012 â&#x20AC;˘ Page 18


Coast River Business Journal


Coast River Business Journal


OUR STAFF Publisher Don Patterson



June 2012 • Page 19

EDITOR’S NOTE: This is another in a series on junior entrepreneurs. Whether you’re 8 or 48, starting a business takes courage, hard work and creativity. Junior entrepreneurs are part of the north Oregon coast’s thriving and sustainable economy.

Executive Editor Steve Hungerford

Managing Editor Felicia Struve

Sales Manager Joyce Rangila

REGIONAL OFFICES CLATSOP COUNTY Sales Susan Boac, Lauri Moore News Anthony Rimel, Jeremy Ruark COLUMBIA COUNTY Sales Amy Johnson News Shari Phiel TILLAMOOK COUNTY Sales Ruth Barichio-Hunt, Chris Nicholson News Erin Dietrich, Samantha Swindler, Mary Faith Bell LINCOLN COUNTY Sales Greg Robertson, Debbie Falor News Patrick Alexander, Jim Fossum


June 20 for guaranteed placement in the next issue. Requests received thereafter will be gladly accepted on a space available basis.

CONTACT INFO To submit news For ad inquiries Coast River Business Journal is published the last week of every month. For a list of distribution sites, visit our Web site. A one-year subscription is $35. Opinions expressed by contributing writers and guest columnists do not necessarily reflect the opinions of the Publisher. Letters to the Editor will be accepted, and will be printed at the discretion of the Editor. Reproduction in whole or in part without written permission is strictly prohibited.

Coast River Business Journal

42 7th Street, Suite 100 P.O. Box 1357 Astoria, OR 97103 Phone 503.325.2999 | Fax 503.325.2846 © Copyright 2012, Coast River Business Journal Printed on recycled paper with earth-friendly soy ink

Middle school and high school students from throughout Clatsop County come to Astoria Middle School for Bill Shively’s class. The students participate in a variety of hands-on projects including WorkOps. Shively’s students currently include (from left) Daniel, 14; Alex, 13; Liam, 12; Wyatt, 13; and two students not pictured.

Alex (left) and Wyatt string beads to build up their inventory before the last day of the SCC WorkOps Mother’s Day sale at Astoria Middle School. Photos by Felicia Struve

‘WorkOps’ class rewards teens for production skills by Felicia Struve Coast River Business Journal


STORIA – Bill Shively’s students may not realize it, but in their quest to earn some pocket money they also are learning valuable skills for the classroom and the workplace. Shively works with middle school and high school students throughout Clatsop County who have been referred to his classroom at Astoria Middle School for some extra attention. One of the several projects Shively has launched in his classroom is a student club the students have named SCC WorkOps (after the video game Black

WorkOps (after video game BlackOps).. “As you know, not all students learn in the same way,” Shively said. “What SCC tries to do is provide a hands-on, highly motivational class that students can access and see themselves working together producing and marketing a product which, when purchased, will realize the student payment.” When one student makes a product, he or she earns half of the sales price, should the product sell. For products that require a collaborative effort, students are paid for the time

they spend making it. Each class decides what items it wants to make and sell. “At this point, the company is producing an assortment of poured wax candles, bead necklaces, bracelets and earrings, as well as lapboards for writing in bed or doing homework in the back seat [of the car],” Shively said. This is the third year he has used this curriculum in his classroom. In previous years, the students’ products were sold

MONEY, page 23


June 2012 â&#x20AC;˘ Page 20



Coast River Business Journal

Vance Miller and Andrea Wenzel, new owners of The 101 Burger, are testing a hamburgerand-fries-only menu on tourists, local residents and the beach crowd at the former Beach Dog CafĂŠ site, which primarily served hot dogs, at 1266 SW 50th St. Photo by Allyson Longueira

$ENNIS ! ,ONG #%/

Burgers now flipped at former hot-dog haven


by Jim Fossum Coast River Business Journal

INCOLN CITY â&#x20AC;&#x201C; From hot-dog joint to hamburger stand, the new owners of The 101 Burger hope their business will be as successful as their predecessorâ&#x20AC;&#x2122;s. The hot-dog haven Beach Dog CafĂŠ moved down the street from its longtime location at 1266 SW 50th St., to be replaced by ground round. New owners Vance Miller and Andrea Wenzel recently relocated back to Oregon to be closer to their family and enjoy the scenery and lifestyle of Lincoln City. Their new eatery â&#x20AC;&#x153;is a fun place for friends, families or anyone who is craving an amazing, affordable meal of the tastiest, freshest burgers and fries around,â&#x20AC;? Wenzel said. Like the western regional chain InN-Out Burger, The 101 Burger, which opened some five months ago, serves only hamburgers and French fries. (Grilled cheese sandwiches are available for children. And a turkey or vegetable burger might be added to the menu in the future.) â&#x20AC;&#x153;Basically, what we wanted to do is keep things simple, scrumptious and to focus on one thing and do it well as far as having just really fresh, quality ingredi-

ents,â&#x20AC;? she said. â&#x20AC;&#x153;Everything is fresh, nothing frozen. We stock daily and want to make sure everythingâ&#x20AC;&#x2122;s local. We shop early in the morning and use everything we get that day.â&#x20AC;? Few who have eaten at the coast can quarrel with the prices. The 101 Combo Meal, which includes burger, drink and fries, is all of $5, nearly half the cost of similar meals offered down U.S. Highway 101. The two partners, who both grew up in the restaurant business â&#x20AC;&#x201C; Vance in Seattle at the Pike Place Market and in Portland, Wenzel at a Greek restaurant in Chicago â&#x20AC;&#x201C; said they fell for Lincoln City about six months ago when visiting Millerâ&#x20AC;&#x2122;s ill father, who resides in Newport. â&#x20AC;&#x153;We were drawn to the Taft area due to its history and beach location,â&#x20AC;? Wenzel said. â&#x20AC;&#x153;We were so enthused to open quickly that we designed and built the interior ourselves, with much assistance from other local merchants and neighbors.â&#x20AC;? The goal, Wenzel said, is to provide a low-cost, fresh venue for either a quick lunch or a leisurely dinner that caters to locals. The 101 Burger is open from 11 a.m. to 7 p.m. Mondays through Saturdays, and Sundays from noon to 4 p.m.

Digitally Printed

Post Cards!

â&#x20AC;˘ No printing plates or costly press setups â&#x20AC;˘ Small quantities are now very affordable â&#x20AC;˘ FREE delivery in days instead of weeks â&#x20AC;˘ Competitive with on-line print sources 1350 Exchange St â&#x20AC;˘ Astoria, OR 97103 â&#x20AC;˘ 503-325-5841 Located in the Norblad Building â&#x20AC;˘ Historic Downtown

Coast River Business Journal


June 2012 • Page 21

To buy or not to buy a franchise A

by Kevin Leahy Executive Director CEDR and SBDC

n important step in the smallbusiness start-up process is deciding whether to go into business at all. Each year, thousands of potential entrepreneurs are faced with this difficult decision. Because of the risk and work involved in starting a new business, many new entrepreneurs choose franchising as an alternative to starting a new, independent business from scratch. A franchise is a legal and commercial relationship between the owner of a trademark, service mark, trade name or advertising symbol and an individual or group wishing to use that identification in a business. The franchise governs the method of conducting business between the two parties. Generally, a franchisee sells goods or services supplied by the franchisor or that meet the franchisor’s quality standards. Franchising often is described as a business or an industry. It is not. Franchising is a method of doing business. You can become a business owner under a franchise agreement. Franchising has been adopted and used by a wide variety of industries and businesses as a means of efficient expansion. Under a franchise system, an individually owned business is operated as though it were part of a larger company. The parent company acts as the umbrella organization. This company authorizes the franchise outlets to use its trademark and benefits from the image of a larger organization. Franchising is based on mutual trust between the franchisor and franchisee. The franchisor provides the business expertise that otherwise would not be available to the franchisee. The franchisee brings the entrepreneurial spirit and drive necessary to make the franchise a success. Generally, the franchisor will dictate standard designs for business facilities. It will specify the use of certain equipment, products or services. And it will provide instruction on operating the franchise in accordance with the standards set forth for all franchise operations. While most people think of a franchise as being product- or service-oriented – such as the case with fast-food, restaurant or hotel businesses – franchises also may be found in the wholesale and manufacturing industries. Franchising offers many advantages to an entrepreneur. As a small-business owner, you can “buy into” a well-established venture with a proven formula for success. This offers you significant odds for success when the franchise

formula is carefully followed. The franchisor should provide solid advice (often mandates), site selection, management, advertising, accounting, and product research and development to aid the overall franchise organization’s success. Greater Kevin Leahy efficiency and profitability result from uniform coordination. The franchisor collects a fee for the right to use its name and systems. Prices can vary dramatically. The franchisee is given the right to represent the franchisor in a given geographical area for a specified length of time (commonly five to 10 years). The franchisor also collects a royalty fee (generally ranging from 2 percent to 20 percent of your gross sales), and it also may make a profit on items it sells to you, as the franchisee. Is the concept of a franchise right for you? To make your business a success, you must be willing to accept the orders, vision and procedures set forth by the franchisor. Any ideas you have for customizing the proven formula typically must be approved by the franchisor. In a sense, you forego some of the independence you may have sought as an entrepreneur. Of course, the trade-off must be weighed against the increased chances for success. If you are concerned about the risk involved in a new, independent business venture, franchising may be the best business option for you. But remember, hard work, dedication and sacrifice are essential to the success of any business venture, including franchising At the Clatsop Community College Small Business Development Center, we can provide you with the tools and information needed to make an informed decision. Plus a process that lays out a specific business plan and an estimate of the costs involved with opening a franchise. Those costs can run from several thousand to well over a hundred thousand dollars to open and sustain a franchise. Contact us, or the Small Business Development centers at Tillamook Bay or Oregon Coast community colleges, for an appointment to see if a franchise model is right for you. (CEDR is Clatsop Economic Development Resources. SBDC is the Small Business Development Center at Clatsop Community College. For more information, call 503-338-2402.)

Columbia River vessel call information has been provided by the Merchants Exchange of Portland, Oregon. The mission of the organization is to encourage, extend and promote the common business interest of those parties in the Pacific Northwest region of the United States who are involved in marine transportation, the distribution of Pacific Northwest agricultural products, and related areas of domestic and foreign commerce. For more information visit

June 2012 • Page 22


Coast River Business Journal

Home-care agency brings services to the Washington coast


by Felicia Struve Coast River Business Journal LWACO, Wash. - When retirees move to coastal communities and away from family members, there can be a need for an extra hand around the

house. Visiting Angels wants to help. Amy Loudenback and her husband recently expanded their Visiting Angels franchise to serve the Long Beach Peninsula. Visiting Angels of Southwest Washington is a non-medical homecare company that provides caregivers for three to 24 hours a day. The caregivers provide services such as cooking, cleaning, laundry, personal care and companionship. “Our hope is that this office will be about half the size [of our Vancouver office],” Loudenback said. The Vancouver office has five office staff and employs 50 to 60 caregivers. Loudenback said the local market has potential for the company, particularly Pacific County. “We spent the last year talking to people here,” she said. Nearly 25 percent of Pacific County residents were 65 years or older in the 2010 census, which is more than double the percentage in Washington overall. Loudenback and her husband were investing in real estate, hoping to raise enough money to start a business together, when they learned of Visiting Angels through friends who own one of the company’s largest franchises. “We wanted to do something for ourselves and we liked the idea of a service industry,” Loudenback said. She has a degree in the social sciences and had worked with seniors in assisted-living communities and low-income housing. Her husband had been in the insurance business. Buying a franchise and having friends who could offer advice made going into business easier, Louden-

Amy Loudenback takes a breather after interviewing potential caregivers for Visiting Angels, a home-care agency in southwest Washington. Loudenback said the most difficult aspect of expanding the business’s franchise territory is hiring employees under new Washington State regulations. Photo by Felicia Struve

back said. “Once we had been in business for five years, we felt we could do more,” she said. So after conducting research for another year, they expanded their territory to include Cowlitz, Pacific and Wahkiakum counties. Loudenback has been interviewing and hiring caregivers at the firm’s Ilwaco office. “A year ago, I could have hired anyone I wanted,” she said. But, she added, a new Washington State regulation (Initiative 1163) now requires that a new hire be

certified as a home-care aide or a nursing professional. Those who aren’t certified but who were working as a caregiver in 2011 can be grandfathered in under the older requirements. “Already, I’m interviewing caregivers and half of them aren’t certified,” said Loudenback, “so we’ve decided not to worry about it now.” She said the couple plans to bring training to their employees, either via videoconferencing or through Grays Harbor College. Initiative 1163 goes into full effect July 1, 2012. At that point, new home-care aides will be required to have have federal and state background checks, 75 hours of basic training (up from 28 hours) within 120 days of hire, and to be a certified home-care aide within 150 days. The continuing-education requirements for homecare aides will increase from 10 hours per year to 12 hours, and the state-approved training must be taught by a registered nurse or other approved person. Loudenback said her only “bah-humbug” with the new initiative is that caring for a family member does not count as experience under Initiative 1163. But she’s not worried about finding enough qualified caregivers and plans to begin marketing the agency’s services once she’s finished her orientation with their new caregivers. “We’ll market to the hospital, rehab facilities and the doctors’ offices,” she said. “I think in the first year, we could have 10 to 15 clients. I think that would be great, very doable.” Loudenback said her Vancouver office sees a spike in new clients after the holiday season or in the summer when families get together and can see how a loved one might be struggling. “Most people want to stay home, to age in place,” she said, which often requires some accommodation. And agencies such as Visiting Angels can help make that easier. For more information, call 360-553-4428 or 360892-4442.


Coast River Business Journal


continued from page 19 through local stores. This year, the students have focused on selling their products to teachers and other students at lunch time, and also focused on developing a website. “We are having Mother’s Day sales,” said Wyatt, 13. “Our rule is, don’t just sell what you made; sell what everyone made.” After the winter sale, Alex, 13, suggested the group make more of the products that people seem to prefer. The other students took his words to heart – they’ve been paying attention to what people say about the products. The students are busy making necklaces using Oregon State University and University of Oregon school colors, and beads that get attention from browsers. “It’s summer right now, so I’m trying to make something fun for summer,” said Liam, 12. “I’ve seen a lot of teachers buy pink stuff,” he said. But “last time, a teacher said there was too much pink, so I’m trying to make something with less pink.” Liam was stringing a necklace with pink, white, brown and turquoise beads. Half of the money raised from selling their product goes to buy new supplies. So the students pour over a catalog, working together to decide what to buy. “Sometimes, I watch kids that were angry with each other during the day now sitting side by side and helping each other with bracelets. Other students who shut down most of the morning get on task ... when we start WorkOps,” Shively said. “In addition to this working together, students are learning about the congruence between job expectations and school expectations. Figuring their timecards, making change [and] determining prices are all great chances to discover the relevance of computational skills.” Although none of his students have “graduated” to jobs with an employer, several said that they work for their parents or neighbors on such tasks as cutting wood or mowing lawns. During their spring Mother’s Day sale, the students sold almost $200 worth of product. The top earner took home $31 and several former students earned a few dollars off of items they’d made as a member of Shively’s class. “It’s much more of a motivator now than it was at the beginning of the year,” he said. “Once we sold it, there was a big upsurge [in motivation].” Once the students are motivated, it’s much easier to guide them through the process of setting and reaching goals, he said. “Some of them are very excited about the sale today,” Shively said. “Then I ask them, ‘Have you done these other two things?’ And then they knock it right out.” This year, the students have been making videos for their new website. They hope to sell their products online. For more information about SCC WorkOps, visit

June 2012 • Page 23

Rusty Cup puts on years Downtown coffeehouse celebrates eighth anniversary


by Felicia Struve Coast River Business Journal


STORIA – Eight years ago, Kristy Cross was finishing up at the University of Washington in Seattle with a degree in social work. But she wasn’t sure what to do with her new academic degree. “I figured I’d move down here for a year,” Cross said. “I couldn’t find any jobs that would pay more than minimum wage.” Determined to move to the ColumbiaPacific region, Cross kept looking for work from her residence in Seattle. Then she saw an ad for a coffee shop in the Chinook Observer newspaper. When she called, the seller told her that there already was a buyer. But Cross called again the following week – that the other deal had fallen through. “So I said, ‘Okay, let’s do this!’” Cross said. “I hadn’t seen [the store] or anything… I figured if I bought it and things didn’t work out, I was out only the cost of a new car.” Cross found a loan to finance buying the coffee shop. Still, as packed up her life and prepared to head for Astoria, “There were definitely some moments where I thought, ‘Oh, my God! What am I doing?’” Today, Cross says she’s downtown Astoria’s longest-running coffee shop owner. She celebrated the eighth anniversary of buying The Rusty Cup over Memorial Day weekend. She said her business continues to grow. In addition to a full menu of espressos and blended drinks, Cross serves

Kristy Cross’s easy laugh is part of the draw for regulars at The Rusty Cup at the corner of 12th and Commercial streets in downtown Astoria. Photo by Felicia Struve

sandwiches and pastries. She offers free delivery downtown, with no minimum purchase, and has catered breakfasts and lunches for meetings around Astoria. This spring, she introduced several new products, including breakfast foods such as biscuits and gravy, cupcakes and picnics for two. Her picnic bags include sandwiches, chips, sodas and cookies for $15. The cupcakes are made by one of her four employees, who are “literally the best girls I’ve ever had,” she says. At the same time, “Through the years I’ve gotten better at being the boss and not just being friends with everyone.”

These days, Cross said, her biggest challenge is forcing herself away from work. She generally works seven days a week. “I think I’ve done it so long that I’m worried things will fall apart for that one day I’m gone,” she said. “I need to give up control.” Indeed, Cross is a major draw for The Rusty Cup’s customers. “It’s definitely a little extended family in here,” she said, having greeted three patrons by name over the past five minutes. “We put out a good product, we’re affordable and we have a good time… I love it.”

Pelican Brewing now roasting coffee


ILLAMOOK – A Pacific City company known for brewing award-winning beer is about to learn the coffee roasting business when it takes over a café in Tillamook. Pelican Brewing Co., operator of Pelican Pub and Brewery and the Stimulus Espresso Café, both in Pacific City, will begin operating Five Rivers Coffee Roastery and Café on June 1. The café is across from the Tillamook Cheese factory on U.S. Highway 101 North. “We have a unique and valuable opportunity to learn the coffee roasting business from experts in the industry, Keith and Barbara Powell, who have built the Five Rivers brand into a very successful, high-quality business,” said Mary Jones, who co-owns with Jeff Schons, Ken Henson and Darron Welch the brewery and café in Pacific City. “We also want to expand the café and create a special place in Tillamook

for locals and tourist alike, a comfortable place to gather with friends and family,” said Jones. She said Five Rivers Café will be open from 6 a.m. to 6 p.m. seven days a week, including drive-through service. After a planned facelift, including new paint and furnishings, the café will take on the air of an artisan roastery, providing quality, fresh-roasted coffee, said Jones. The café initially will feature a small menu that includes “excellent coffee and espresso drinks, great pastries and possibly light-lunch items,” said Jones.

She added that the menu will grow over time. “We will start simply, learn what our customers want, then grow and improve slowly over time.” Café manager Dan Ressegger is learning to roast coffee from the former Five Rivers owners, who have won awards for their special blends of coffee over the years. The plan is for Ressegger to will manage both the Stimulus Espresso Café and the Five Rivers Café and also serve as the lead coffee roaster. For more information, call Jones or Schons at 503-965-7779.

503-717-8420 1525 S. Roosevelt Dr. Seaside, OR 97138 S1473


June 2012 • Page 24

Eat locally, season globally at Pat’s by Felicia Struve Coast River Business Journal


STORIA – Pat Milliman’s motto is “Eat locally, season globally.” She and her partner, Tom Leiner, recently opened an herbs and spices shop downtown. At Pat’s Pantry, they sell 165 herbs, spices, seasoning blends and salts. And they’re adding additional products when they do their ordering each week. They said their next order will include duck fat, which reportedly makes good soup stock and a mean French fry. “We could have gone to Seattle or Portland and done very well,” said Leiner, “but we wanted to live in a place like Astoria and do well… “The foodie community is what attracted us [to Astoria],” he said. “[Pat’s] personal passion has been spices and gourmet cooking.” “I love everything about food,” Milliman agreed. She and Leiner have a wealth of ideas for how to use the herbs and spices they sell in bulk. There’s the “take-charge kind of cinnamon” for cinnamon rolls, four forms of cardamom, spice blends from Ethiopia and Morroco, and blocks of ancient pink salt from the Himalayas that can be used in the oven to cook meat or fish, or put in a freezer to make ice cream.

Coast River Business Journal

Business Oregon enhances lands new database by Mary McArthur Executive Director, Col-Pac


Tom Leiner and Pat Milliman show off today’s favorite spice – his is Hungarian sweet paprika, hers is New Mexico chile powder – in front of their deep-red wall painted in “Saffron.” Photo by Felicia Struve

Although the two often cook at home, “We’re like everyone else; some nights we don’t feel like cooking,” Milliman said. So they might just munch cheese and chips, or whip up something delicious like whole-wheat toast spread with cream cheese and Oregon-made habañero pepper jelly, topped with bacon crumbles. They plan to start offering Spice 101 classes this summer. And at some point, they plan to offer cooking classes. “We’re going to build out a kitchen,” Milliman said. She wants to hold classes with visiting chefs so customers can learn cooking techniques and new ways of using herbs and spices. Until recently, Milliman had been in banking for 30 years before leaving to become an independent consultant for the financial industry. When the recession hit, Milliman’s work dried up. “So I stumbled into a part-time job at a spice shop in Portland and it was so much fun,” she said. Leiner had worked in the semiconductor industry for 25 years, making silicon wafers for computers. Milliman describes him as “very action-oriented.” The pair brainstormed the idea for Pat’s Pantry while vacationing in Astoria. On March 1, they moved here from Portland. They gave themselves two days to

move in to their condo, then got right to work on the shop, which opened April 5. “We didn’t waste any time at this point in life,” Milliman said. They’ve financed the start-up costs from personal savings. They say customer feedback has been positive. One customer even called and left a voicemail, expressing enthusiasm for her “spice experience.” “May has been better than expected,” Milliman reported. In addition to a demonstration kitchen, they are adding a grinding and blending station and a “cook’s corner” with reference cookbooks. And the two continue to look for other locally made product lines, including marinara sauce, olive oil, mint candy, ketchup and jelly “Customers have to tell us what they’re looking for,” Milliman said. “We had the vision for it and the store has come together in a very organic way.” Part of that vision involves giving back to the community. They call their store “a not-just-for-profit business.” What their vision translates to remains to be seen.

Pat’s Pantry is open from 10 a.m. to 6 p.m. Tuesdays through Saturdays, and from 11 a.m. to 4 p.m. Sundays. For more information, call 503-4680583 or visit

n May 18, Oregon’s governor launched the state’s new industrial and commercial site database, This tool, previously available at Oregon, has been upgraded and enhanced by using feedback from site selectors in the state and across the nation. “Connecting industrial employers with the Mary McArthur developable sites they need to grow or locate in Oregon is one of the most important things we can do to get Oregonians back to work,” said Gov. John Kitzhaber. provides a searchable database of commercial and industrial properties available in Oregon, allowing the user to search by site characteristics such as square footage, utility access, proximity to airports and population size. Upgrades over the previous site include enhanced map functionality and new search options, such as lease rates and sales price. Commercial and industrial property landowners take note: listing your site in can increase your chances of attracting a new tenant, developer or buyer. Business Oregon, the Portland Business Alliance and other partners recently completed a study of the importance of available industrial sites for job creation, articulated in the recent “Value of Jobs Land Availability” report. Businesses looking to expand, as well as developing new businesses, need space and/or land. A majority oft the initial searches for new locations are done online. The more of an online presence a property has, the greater the chance it will be connected to a prospective business. is another resource for commercial and industrial landowners, developers and brokers. And for those business owners needing new or additional space, can help quickly identify available sites locally and throughout Oregon. All you will need to do is type in those key site characteristics important to you, and the database will search for matching properties. (The Clatsop-Pacific Economic Development District provides business development services – including non-traditional business financing, commercial and industrial lands marketing, and industry planning – in an area covering western Washington and Clatsop,, Tillamook and Columbia counties in Oregon.)


Coast River Business Journal


June 2012 â&#x20AC;˘ Page 25

June 2012 • Page 26


Coast River Business Journal

Here’s a class you won’t want to join by David Oser Senior VP and CFO Craft3 (formerly Enterprise Casdacia)


lthough it may grab the headlines, the number of new jobs created each month barely begins to tell the employment story. Payroll employment in the U.S. rose by 115,000 in April. That doesn’t mean simply that the economy added a total of 115,000 jobs; rather, it means that some very large number of new jobs, and some very large number of lost jobs, resulted in an overall David Oser increase of 115,000. Figuring out those two large numbers is much more difficult and takes much longer than simply noting the net change. On May 1, the Bureau of Labor Statistics released its most recent count of job gains and losses. Now, with 10 years of data, the picture is clear: In bad times, more jobs are lost; in good times, more jobs are gained.

2.4 jobs per person From the beginning of 2001 through the third quarter of 2011, the economy created 316 million jobs while losing 319 million jobs. These numbers are both astonishingly large and astonishingly similar. To put it into perspective, 2.4 jobs were created – and 2.4 jobs were lost – for every American currently employed. That would suggest tremendous mobility and vitality in the economy. Yet the details show a more nuanced picture. In the recession years of 2001 and 2008-09, job losses exceeded job gains by 12.1 million. In contrast, during the three boom years of 2004-06, job gains exceeded job losses by only 6 million. Bad times have been considerably worse than good times have been good. Looking even closer, we find that both job creation and job destruction have slowed dramatically over the past decade. By adding the number of jobs created and the number of jobs destroyed each year and plotting it on a graph, we can visualize how volatile employment is over time. I call this “job volatility.” From 2001 to 2011, job volatility declined sharply during and immediately after the 2001 recession. It evened out during the mid-decade boom, but dropped again in the Great Recession. It’s leveling off in the present recovery ... but at a much lower level. I suspect this trend is related to and reflects the decline in the labor participation rate.

Blighted from birth The percent of Americans over age 16 in the labor force has dropped drastically over the past 10 years, from nearly 67 percent down to 63.5 percent. Of course, every person who stops looking for a job has his or her own reasons. But individual circumstances should not blind us to a central fact: Fewer Americans need to work to provide all the goods and services that consumers need buy. Indeed, fewer Americans have to work to keep the U.S. economy the strongest in the world. Economists have a typically cold-blooded term for describing this phenomenon – the NonAccelerating Inflation Rate of Unemployment, or NAIRU (pronounced like the name of the former Indian prime minister). It means that in order for the economy to adjust dynamically to changing demands, technologies and competition, some fairly significant percentage of would-be employees will always be out of work. Employees are the economy’s unwilling elastic. In one sense, NAIRU is an obvious concept. Its alternative is a command economy, in which people have jobs for life, few businesses are created and fewer still are allowed to die. That’s an approach that has been tried and found wanting. As factory hands in the old Soviet Union used to say, “We pretend to work and they pretend to pay us.” The problem is that nobody knows what the lowest sustainable rate of unemployment actually is. Economists tend to come to the ex post facto conclusion that NAIRU is simply the current unemployment rate. In the boom periods of the 1990s, they said NAIRU might be as low as 4 to 5 percent. Now, they are saying it may be 7 to 8 percent. This is more than an academic exercise. If an ever-smaller proportion of the population is necessary to keep the economy running, how will the growing number of non-workers live? In my opinion, this will be the great social and political question of the next 50 years. If addressed constructively, it will result in a redefinition of usefulness and productivity. If ignored, it will perpetuate an underclass whose hopes for a better life will be blighted from birth. (The views expressed are the author’s and not necessarily those of Craft3. Craft3 is a nonprofit community development financial institution with a mission to strengthen economic, ecological and family resilience in Pacific Northwest communities. It provides loans and assistance to entrepreneurs, nonprofits, individuals and others who don’t normally have access to financing. Learn more at

The percentage of Americans over age 16 who participate in the labor force has dropped drastically over the past 10 years, from nearly 67 percent down to 63.5 percent. Data U.S. Bureau of Labor Statistics

The Bureau of Labor Statistics’ most recent count of job gains and job losses shows that more jobs are lost in bad times and that more jobs are gained in good times. The gray bars show periods of recession, the blue line tracks job gains and the red line tracks job losses.

Job volatility has slowed dramatically over the past decade. It declined sharply during and immediately after the 2001 recession, evened out during the middecade boom, dropped again in the Great Recession, and is leveling off in the present recovery – at a much lower level than before.

Randall Lee’s


Coast River Business Journal

June 2012 • Page 27

Tips on navigating through labor laws by Cheryl Martin Human Resources Manager Columbia Memorial Hospital


anaging a small or large business is a huge responsibility. Here are some important tips on navigating ever-changing labor laws:

Fair Labor Standards Act Have a thorough knowledge of the overtime and minimum-wage laws and how they work for different types of employees. For example, the Fair Labor Standards ACR (FLSA) limits the hours worked and types of duties performed for teen employees. Be sure to pay employees the appropriate wage and overtime when applicable. A change in duties could make the employee eligible or ineligible for overtime pay. Reference the Department of Labor to determine if an employee is an exempt or non-exempt employee.

Leaves of absence Several types of leaves are protected under federal and state laws. The most familiar types are leaves under the Family and Medical Leave Act (FMLA) and the Oregon Family Leave Act. Employees may be eligible for protected time off, which is unpaid and for specific family and medical reasons. An employee may request leave without using the term “FMLA” and still be protected under the law. FMLA applies to employers with 50 or more employees. Visit the Department of Labor website ( for criteria for such a leave. As a manager, understanding the FMLA criteria will help you determine if you should proceed with the employee’s request for leave. Military leave, under the Uniformed Services Employment and Reemployment Rights Act, makes it illegal to discriminate against employees or put them at a disadvantage if they volunteer or are called for military duty. Reemployment rights entitle military personnel to their civilian careers promptly upon return from service. Employees are required to submit service papers and notify the employer of their return.

Discrimination The Equal Employment Opportunity Commission has issued a variety of regulations that protect employees and applicants against discrimination. Managers and supervisors need to recognize the federal and state laws regarding harassment and discrimination. Review your current employment policy, or if you do not have a policy in place, consider creating one. Then educate Cheryl Martin all employees about what is inappropriate conduct and how to report having experienced or witnessed discrimination or harassment. Title VII of the Civil Rights Act of 1964 requires managers and supervisors to treat all employees equally without regard to their race, religion, gender or any other characteristic not related to job performance. This also applies to applicants seeking employment. The Americans with Disabilities Act prohibits job discrimination against qualified individuals with disabilities who can perform the essential functions of the job with or without reasonable accommodation. Never assume an applicant cannot perform the duties of the job’s essential functions. During an interview, do not ask questions that would reveal a disability. Rather, ask questions to determine the applicant’s ability to perform the job’s functions.

Safe work environment Managers and supervisors also need to ensure that all employees have a safe environment to work in. Review the Occupational Safety and Health Act and keep an open communication with your employees about safe work practices and safety issues. Your employees are your best communication resource regarding issues that may need attention.

All hands were on deck recently at the new bakery and café in downtown Wheeler. Marisol and Gabriel Cazarez (left) are inviting customers to sample their wares, which include freshbaked goods and Mexican-style breads made on location. Photo by Dave Fisher

Wheeler bakery a family affair by Dave Fisher Coast River Business Journal


HEELER – Fulfilling a lifelong dream, Gabriel Cazarez and his wife, Marisol, now own a pocket bakery and café here. Open since late March, Wheeler Bakery is along U.S. Highway 101 next to Office Only office supply. Among its offerings are homemade pies, cookies, muffins, bolillos and breads made on-site, as well as

doughnuts and other pastries supplied by Bayfront Bakery in Garibaldi. Fresh soups, clam chowders, delistyle sandwiches, soft drinks, tea and coffee round out the menu. “The clam chowder has been a favorite so far,” reported Gabriel. “I’ve had to increase the amount I make little by little.” The couple has lived on the north Oregon coast for 13 years, the past five in the Manzanita area. Wheeler Bakery is open every day except Monday, from 7 a.m. to 5 p.m.

Pub partnering with Portland distributor


ACIFIC CITY – The Pelican Pub & Brewery is now partnering with Maletis Beverage to distribute its brands throughout the Portland metropolitan area and Salem, west to the north Oregon coast, and into Cowlitz and Clark counties in Washington. The brewery will continue to self-distribute to the Bend and Corvallis/Eugene areas. The Pelican Brewery has increased its capacity to 4,000 barrels annually. In addition, said a spokesperson, Pelican beer soon will be available in nine Fred Meyer stores throughout Oregon.

June 2012 â&#x20AC;˘ Page 28


Position your business to take off with the ...

Coast River Business Journal

Coast River


une 2012 • Page 2

Coast River Business Journal


Robin Risley named Clatsop’s Realtor of the Year. Page 33

The new McMenamins Gearhart Hotel opened May 11 on the top floor of the Kelly House. A grand opening celebration was scheduled for May 25–27. Photos by Jeremy C. Ruark


Pocket neighborhood taking shape in Manzanita, Page 34

Gearhart Hotel grand opening G


Griffin Building, 1254 Commercial Ave., Astoria. Page 40

ALSO IN THIS SECTION Top Properties . . . . . . . 39 Building Permits . . . . . 38

503 - 325-2999

by Jeremy C. Ruark Coast River Business Journal EARHART – It has a deep history in Gearhart and has been located in different spots four

times. On May 11, the new Gearhart Hotel opened at the historic Kelly House, the same building that houses the Sand Trap pub and Gearhart Golf Links Pro Shop, following construction that began in January. “They completely gutted the upstairs and started over pretty much from scratch,” said Chad Hooley, the McMenamin’s Gearhart Hotel’s sales and catering manager. “They’ve framed it in with dense insulation – two layers of drywall – and with knotty pine on top of that, so it gives us nice, quiet rooms.” Eighteen king and queen guest rooms, complete with all the amenities, were built on the top floor of the Cape Cod-style building, each featuring private bathrooms and decorated in Pacific Northwest coastal style with McMenamins signature artwork. The new Gearhart Hotel has had three

The view from one of the suites at the new McMenamins Gearhart Hotel looks across the golf course to the east.

predecessors over the past 122 years, each at different sites in Gearhart. But all were connected with the pioneer golf course. The original Hotel Gearhart, built in 1890, was a popular summertime retreat for wealthy Portlanders and their families. Within a year or two, an informal golf course was laid out nearby (which evolved into today’s 18-hole Gearhart Golf Links). It burned down in 1913, as did its successor, two years later.

The third Hotel Gearhart opened in 1923 and remained an Oregon coast landmark until being razed in 1972. The newest incarnation of Gearhart Hotel is owned by McMenamins, which leases the third floor of the Kelly House from Gearhart Golf Links. Room rates at McMenamins Gearhart Hotel will range from $130 to $225 a night, depending on the season. “The rooms have Mike McMenamin’s magic touch,” said Hooley. “He’s been doing this for a long time and the rooms always end up looking great.” Added Hooley: “We have petfriendly rooms, rooms for families, rooms for golfers and we will be doing many weddings, so we’ll have rooms for brides and grooms and their families.” He said he treasures the history of the facility. “The hotels date back to the early 1800s and have burned down or been torn down, so it’s nice to see the hotel rise again,” he said.



une 2012 • Page 30

Coast River Business Journal

Talk about supersizing fast food by Jim Fossum Coast River Business Journal


INCOLN CITY – Local McDonald’s owner Roger Snelling is supersizing his drive-through restaurant so staff can serve two drive-in customers at once. He said a $200,000 remodel at the restaurant at 4060 NE U.S. Hwy. 101 will include not only morecomfortable seating, upgraded restrooms and a new colorful exterior, but also two drive-through ordering lanes that merge into one to expedite traffic and service. Snelling said he opened his first McDonald’s in Newport in 1982, then the Lincoln City store in 1985 and two others in Tillamook and Florence. He said the 27-year-old Lincoln City building also will also have other improvements. “We will be adding different and more comfortable seating in the Playland,” Snelling said. “Our intent is also to redo landscaping and add some color and curb appeal. And we will be remodeling the restrooms and adding some brighter color to the lobby.” The renovation project, by T.J. Nesbit Construction Inc. of Clackamas, began April 9 and was expected to be completed by Memorial Day weekend. A $200,000 remodel of the McDonald’s restaurant at 4060 NE U.S. Hwy. 101 will include a drivethrough that can serve two customers at once. Photo by Jim Fossum



Vast Inventory On-site Consultation Engineered Wood Products Job Packaging Jobsite Delivery

AT PROBUILD, our dedicated team of professionals offer superior customer service at every level of home construction. Rely on our qualified staff and our full service facilities to bring your project to life.

Your business location is waiting in PACIFIC COUNTY! We believe

in developing and supporting a strong community and economic infrastructure. Businesses thrive in Pacific County with affordable land and housing, workforce, pristine environment, and quality of life. Contact the PCEDC for site assistance.

ProBuild 84808 Frontage Road Seaside, OR 97138 Hours: M–F: 7am–5pm, Sat 8am-5pm (503) 738-9548

Pacific County Economic Development Council 360-875-9330 or 360-642-9330 I Take a tour at J1026


Coast River Business Journal


Robin Risley receives a tiara presented by Cindy Colley during a ceremony in which Risley was named Clatsop County Realtor of the Year. Photo by Jeremy C. Ruark

Robin Risley named Realtor of the Year by Jeremy C. Ruark Coast River Business Journal


ARRENTON – The real estate bug bit Robin Risley 23

years ago. “I was looking around to see what jobs would pay well and which ones allowed me to be my own boss, and I saw women do quite well in real estate,” she said. Two decades later, Risley’s colleagues have voted her the 2012 Clatsop County Realtor of the Year during a late-April ceremony at the Astoria Country Club. Risley, a Cannon Beach resident, works with Coldwell Banker Kent Price Realty in Seaside – and admits her job has challenges. “The biggest challenge is that people want your advice and sometimes you aren’t the authority. So you need to know who to ask or where to refer your clients,” she said. “There are all kinds of things that have to do with houses that you need to learn as a realtor. We have to guide people to different sources.” Needless to say, the recession

and ensuing months have been a challenge, too. “There have been bad years,” she acknowledged, “but hopefully you put a little away to make up for those rainy days. You pay attention to your pocketbook a little better.” Risley is currently on the Oregon State Parks Commission and is active in the Council of Residential Specialists. She’s been state director for the Oregon Association of Realtors and president of the Clatsop Association of Realtors. “She is most deserving of the award,” said Cindy Colley, president of the Clatsop Association of Realtors. “She is totally involved and totally interested in the projects that she is connected with. She is so fascinated by life and what’s going on around her.” Risley’s boss, Dave Price, principal broker and president of Coldwell Banker Kent Price Realty, said the Realtor of the Year award has been an association tradition for 40 years. It recognizes the hard work and commitment of individuals in the local real estate industry, said Price. “We are proud that Robin is a part of our group of brokers,” he said.

une 2012 • Page 31


une 2012 • Page 32

Coast River Business Journal

Pocket neighborhood taking shape in Manzanita by Dave Fisher Coast River Business Journal


ANZANITA – Construction has begun on Manzanita’s first pocket neighborhood. Developer Jim Pentz hopes the four units currently under construction is only just the beginning. Pentz purchased property at the northeast corner of Classic Street and Dorcas Lane in 2006 and developed 15 lots for future development. At the time, he was thinking about building a combination of duplexes, or maybe 30 or 40 condominiums units. But those plans gave way to the idea of a pocket neighborhood when he crossed paths with architect Ross Chapin. Intrigued by Chapin’s pioneering work on pocket neighborhood designs in the Pacific Northwest – and the reality of a changing market and downturn in the economy – Pence changed course. “I visited Ross’s project in White Salmon, Wash., near Hood River that was completed in 2007… I just loved it,” said Pentz. A pocket neighborhood, says Chapin, who wrote a book on the subject, is not the more expansive neighborhood of several hundred households and a network of streets, but a realm of a dozen or so neighbors who interact on a daily basis around a shared garden, quiet street or alley – a kind of secluded neighborhood within a neighborhood. “In a pocket neighborhood, neighbors are the first to know what’s going on in the neighbor-

Classic Street Cottages, Manzanita’s first pocket neighborhood, is beginning to take shape at the northeast corner of Classic Street and Dorcas Lane. Photo by Dave Fisher

hood,” says Chapin. “It’s where neighbors know one another. They look after each other, which is the best security.” “I just wasn’t a condo type of guy,” Pentz told the Manzanita planning commissioners last August. A city-approved subdivision andthe infrastructure – water, sewer, roads and electrical – was already in place at Pentz’s Manzanita property. Chapin’s challenge was to take what had been developed thus far and come up with a modified



assisted living community a p a r t of


a v a m e r e f a m i l y of c o m p a n i e s

design for a pocket neighborhood. The result was a planned development of ultimately 23 cottage homes gathered around shared community green spaces. Parking is clustered off to the side, a design feature that encourages residents to walk through the commons and helping promote the community “feel.” Each cottage, anywhere from 860 to 1,600 square feet, has its own private yard surrounded by a low fence. “Right now, we are building four units of the six lots that were approved in the first phase,” Pentz told Manzanita’s North Coast Citizen newspaper. “I hope to have two completed in June and two in July.” A few years ago when real estate was selling like hotcakes, Pentz might have been tempted to fully develop his property all at once, but he’s content to take it slower. “Is a good time to build? Good question, I guess I would have to say yes, or I would not be doing this,” he said.

“I think buyers are looking for quality, and offering a new concept in living small and smart makes more sense now than ever before.” Sale prices for the initial units will be in the $300,000 to $400,000 range. For more about Manzanita’s pocket neighborhood, visit

“In a pocket neighborhood, neighbors are the first to know what’s going on in the neighborhood... which is the best security.” – Ross Chapin, architect

Coast River Business Journal


Ready to recycle: RP

une 2012 • Page 33

opens its doors

by Shari Phiel Coast River Business Journal


T. HELENS – It’s been nearly seven months since construction finally began on the $10-million ORPET bottle recycling plant at the Port of St. Helens. Now, the facility has officially opened its doors. The construction began more than a year behind schedule. That delay put production behind schedule as well. Officials at ORPET had hoped to begin recycling plastic bottles by last November or December. Then, the start-up date was moved to January. And again, to April. ORPET was developed as a collaborative effort between the Oregon Beverage Recycling Cooperative and recycling developers Tom Leaptrott and Dennis Denton. Bringing the new plant to St. Helens became possible once Oregon’s Bottle Bill was updated in 2009 to include water bottles in the state’s refund law, which mandates a minimum return value of 5 cents per bottle. “We started discussing bringing a manufacturing facility here to Oregon to process the bottles,” said Denton. “When the bottle bill started accepting water bottles, it made it easier and it brought the numbers together where we knew it would be possible to do this. “We did it to create jobs and export a valuable raw material. . . It also provides other opportunities that will

Recycling plant at the Port of St. Helens on Old Portland Road, officially opened its doors April 27. Photo by Shari Phiel

start coming this way in additional manufacturing.” The 25,000-square-foot facility annually will process millions of bottles made from polyethylene terephthalate (PET), a food-grade plastic commonly used in the beverage industry. “This rehabs an old site that had been a mill. As our economy shifted away from a natural resource base,

we’re now dealing with clearly an environmental issue and that’s getting rid of these plastic bottles,” said state Sen. Betsy Johnson (D-Scappoose) during a groundbreaking ceremony for the facility last September. “The very fact that it’s going to create all of these jobs is the big deal,” said Johnson. “I think you can notice that by the number of people that are here today – city govern-

ment, state government, county officials – the level of excitement about having this company here, having the new construction and the prospect of the jobs.” ORPET general manager Mark Samuel said the goal has been to hire 25 employees for the initial production stage. Officials hope to double that number if the business proves successful.

istoric preservation award winners named


STORIA – The City of Astoria Historic Landmarks Commission recently announced the 2012 recipients for the Dr. Edward Harvey Historic Preservation Award. The award is presented annually to recognize property owners who have completed an exterior restoration or beautification of a building that exemplifies the historical attributes of the building or the architectural heritage of Astoria. The work must have been completed within the past two years. This year’s National Historic Preservation Month theme was “Hidden Gems.” Winners were: • Residential Category: William R. Bender and John E. Osterberg,

for preservation of the George & Lila Sanborn residence at 1711 Grand Avenue. • Commercial Category: Clatsop County Housing Authority, for restoration of windows at the Owens Adair Senior Housing Facility at 1508 Exchange St. The building is known historically as Saint Mary’s Hospital. • Institutional Category: The Clatsop Community College Historic Preservation and Restoration Program, in conjunction with Columbia Pacific Preservation, for work done to prepare individuals with the abilities to preserve and restore historic and vintage structures using hands-on techniques and historic preservation theory,

adding to the historic preservation workforce. Mayor Willis Van Dusen pre-

sented framed certificates to the recipients during a recent Astoria City Council meeting.

une 2012 • Page 34


Coast River Business Journal

Fireworks a big boom for business safety is key


by Jack Applegate Building Official City of Astoria

he Fourth of July Holiday is quickly approaching and with it comes some important information for businesses to ensure a safe and fun holiday season. Fireworks stands can be a big boost for local nonprofit groups and businesses. But before business owners begin selling July 4 fireworks, they need to be aware of key state, county and city requirements. Enforcement of the rules is a cooperative and coordinated effort of the Office of State Fire Marshal and local building, fire and law enforcement officials. Much of the information below is aimed particularly at Clatsop County and City of Astoria businesses:

RETAIL SALES Retail sales of fireworks – under a valid permit – can be conducted from June 23 through July 6. The person in charge of the fireworks stand must be at least 18 years old and be in the stand at all times it is open. All retail fireworks not sold during the time the retail permit is valid must be returned to the supplying wholesaler no later than July 31 of the year in which the permit is valid. Question: Who is the state contact for retail sales permits? Answer: The state fire marshal. More information is available by calling 503Always the Right TIRE • Always the Right PRICE

Forget bad cologne or the ugly tie this year...




378-3473 or by visiting Oregon.sfm.state. Q: When are city or county permits required for sales stands and tents? A: All tents and stands greater than 200 square feet in size require a building permit. A fire department operational permit Jack Applegate also is required per the Oregon Structural Specialty Code and the Oregon Fire Code. Any electrical installations will require electrical permits and approvals prior to use. Most of the rules can be found in those codes and under ORS 837. Please see the following permit checklist:

PERMIT CHECKLIST 1. Have all required local and state permits been obtained? (They all are required, but not in any specific order.) a. State fire marshal b. Local fire department operational permits as required by Oregon Fire Code Section 105.6C Fireworks, retail sales. An operational Retail Sales of Fireworks permit is required to sell fireworks at retail to individual members of the general public as described in ORS 480.127. c. Electrical permits d. Sign permits e. Other permits: Occupational tax license, city business license, etc. 2. Is the retail sales permit, or a copy of the permit, posted in the stand/tent? 3. Is the individual responsible for sales the same person as listed on the permit? 4. Does the address of the stand/tent match the address listed on the permit? 5. Does the size of the stand/tent match the size listed on the permit? (It may be reduced, but not increased without reapplying.) Q: What are the requirements for tent and stand placement? A: The list below includes the provisions for placement: • One exit opening or outward swing exit door is required for each 1,000 square feet or each 20 feet of structure length.

• Exit openings shall be at least 2 feet wide and 5 feet high. • Trailers shall have their wheels blocked or removed or the tongue locked and the trailer disconnected from any source that can move it. • All fuel tanks, including propane, shall be empty or removed. • Tents, canopies or tables may be used if they comply with Oregon Fire and Building Code requirements. • Tents, canopies, sawdust, etc., shall be treated so as to be fire retardant. • There shall be a minimum of one 2A-rated water-type extinguisher or the equivalent, or as determined by the fire authority, at each sales site. • Smoking, open flames, or the use of fireworks is not allowed within 100 feet of the stand. • “NO SMOKING” signs shall be posted on all outside stand walls in 2.5-inch-high lettering on a white background. • Sales structures shall be a minimum of 50 feet from flammable liquid/ gas dispensers, 15 feet from streets or public right-of-way, 10 feet from combustible structures and 20 feet from sources of ignition.

Q: What are the requirements once the tent or stand is open? A: The list below highlights the main points. • One person, at least 18 years old, must be in the stand at all times when it is open. • The individual responsible for sales must be available for contact day or night. • Sales to children younger than 16 are not allowed. • Smoking, open flames or lighting fireworks within 100 feet of the stand is not allowed. • Heaters having exposed electrical elements or open flames shall not be used. • The area within 20 feet of the stand must be kept clean and orderly. • The retail sales permit or a copy must be posted at the stand while it is open. The first step in the permit process should always be to contact your local building official’s office and the state Fire Marshal’s Office to verify the local requirements.

A July 4th fireworks display at Boiler Bay in Lincoln County. File photo

Coast River Business Journal


une 2012 • Page 35

Contractor writes homebuilding guide by Dave Fisher Coast River Business Journal


ANZANITA – Ever dreamed of building your own home? Even acting as your own general contractor to save some bucks in the construction process? Likely you’re not alone, which is why George Hinkhouse has written “Home Building Guide – Easy Steps to Build Your Own Home.” Hinkhouse, who has been building homes (more than 180) locally since 1990, said he had been thinking of writing the book for some time. With new-home starts languishing and extra time on his hands, he finally sat down and, over the course of six months, wrote and illustrated his book. The result is a 70-page guide that takes a prospective homebuilder from the permit process and site preparation to the finishing touches and final inspection. Hinkhouse said he doesn’t recommend that an inexperienced builder do any of the physical work. “Construction of a home is dangerous work,” he said. “It should be done by trained professionals. There is no way you can match their expertise in their trades.” In addition to his homebuilding guide, Hinkhouse is promoting his services as a consultant to

George Hinkhouse surveys his website that touts his new book and consulting service for those looking to build their own home, acting as their own general contractor. Photo by Dave Fisher

those who wish to act as their own contractor. He would help to lower construction costs and to hire qualified, experienced subcontractors. He estimates that his consulting can help a novice builder save 20 percent, or $40,000 on a $200,000 home. Most important, he says, “I can help people avoid making mistakes.” Available online through eBooks, Hinkhouse’s building guide

Proposed retail complex, including Bi-Mart, Dollar Store, now off the table by Mary Faith Bell Coast River Business Journal


ILLAMOOK – The entire proposed complex of retail stores on east Third Street that would have been anchored by Bi-Mart is off the table, said City Manager Paul Wyntergreen. That complex would have included, among other businesses, Grocery Outlet, Goodwill and the Dollar Store. “There was one developer

for the complex, representing all of the businesses that we hoped would go in there,” said Wyntergreen. “That developer has pulled out, which means the whole complex is gone. “The other businesses could make proposals to the city individually and we hope they do. So far, the only one that has is Goodwill.” Grocery Outlet still wants a location in Tillamook, Wyntergreen said, but does not yet have a site.

is available for $24.95. To learn more about being your own contractor and Hinkhouse’s consulting service, visit george- Available at the site is a free two-page report and a link to order the book.


une 2012 • Page 36




Owner not available, 33000 Rippet Lane, Seaside, $10,000 for commercial additions or alterations, Contractor: Nehalem Marine Mfg. Owner not available, 33136 Hwy 101 Business, Warrenton, $10,000 for commercial additions or alterations, Contractor: Shane Dean Construction Co. LLC. Owner not available, 33136 Hwy 101 Business, Warrenton, $46,500 for commercial additions or alterations, Contractor: Shane Dean Construction Co. LLC. Owner not available, 42270 Kylester Lane, Astoria, $60,000 for commercial additions or alterations, Contractor: LJ Allen Construction Inc. Owner not available, 92326 Taylorville Road, Westport, $42,817 for commercial additions or alterations, Contractor: Georgia Pacific Consumer Products LP.


The Lanai, 3140 Sunset Blvd, $32,000 for commercial additions or alterations, Contractor: Not listed.

Ted Osborn, 1004 Commercial, $50,000 for commercial additions or alterations, Contractor: Ed Overbay.

Nick Begleries, 3233 Sunset Blvd, $279,452 for new single-family home, Contractor: Not listed.

$11,815 for commercial additions or alterations, Contractor: Elstrom Construction.

Astoria Rivershore Motel, 59 W Marine Drive, $4,360 for commercial additions or alterations, Contractor: Marks Custom Exteriors. Chris Nemlowill, 1483 Duane St., $10,000 for commercial additions or alterations, Contractor: Blind Moses. Integrity Structures LLC, 288 29th St., $175,780 for new single-family home, Contractor: Owner. Integrity Structures LLC, 278 29th St., $216,956 for new single-family home, Contractor: Owner.

Providence Hospital, 725 S Wahanna, $88,927 for commercial additions or alterations, Contractor: Not listed. Jaime Wrege, 1601 S Roosevelt, $72,776 for commercial additions or alterations, Contractor: Not listed. Neawanna by the Sea, 20 N Wahanna, $16,000 for commercial additions or alterations, Contractor: Not listed.

County, 22825 Wilson River, $15,000 for commercial additions or alterations, Contractor: Owner. County Fairgrounds, 4603 Third St., $15,000 for commercial additions or alterations, Contractor: Owner. Near Space/Port of, 5755 Long Prairie Road, $5,720,000 for commercial additions or alterations, Contractor: Not listed. Prestige Development, 35170 & 35180, $188,608 for new two-family home, Contractor: Owner. Vandecoevering, 22095 Miami Foley, $312,571 for new single-family home, Contractor: JLT Construction.

Integrity Structures LLC, 258 29th St., $175,780 for new single-family home, Contractor: Owner.


Manzanita Meadows LLC, 10680 Neptune Way, $161,531 for new single-family home, Contractor: Custom Taylored Homes.

Astoria Plumbing & Heating, 469 W. Marine Drive, $2,000 for commercial additions or alterations, Contractor: Not listed.

Owner not available, 92817 Little Creek Road, Astoria, $378,491 for new single-family home, Contractor: Richards Construction Inc.

Columbia Bank, 135 Hume, $18,000 for commercial additions or alterations, Contractor: Weatherguard.

Owner not available, 91596 Columbia River Road, Westport, $279,824 for new single-family home, Contractor: Affordable Stick Built Homes LLC.


— serving Pacic, Clatsop, Tillamook, and Columbia Counties

John Bokish, 2270 North Fork, $360,740 for new single-family home, Contractor: Not listed.

Nestucca Forests LLC, 5395 Slab Creek Road N, $30,000 for commercial additions or alterations, Contractor: To be determined.

Salmon Berry, 1250 S Wahanna, $9,000 for commercial additions or alterations, Contractor: Not listed.

Ron Dugan, 1394 Eighth St., $3,000 for commercial additions or alterations, Contractor: Heating Solutions.

An Oregon Coast Community Partner Since 1975

for commercial additions or alterations, Contractor: A&E Security.

Integrity Structures LLC, 268 29th St., $216,956 for new single-family home, Contractor: Owner.

Owner not available, 33525 Beerman Creek Lane, Seaside, $343,196 for new single-family home, Contractor: Brent Hillman & Associates Inc.

Civil Engineering Surveying Planning

Coast River Business Journal

City PW, 45 SW Second St., $288,951 for commercial additions or alterations, Contractor: Not listed.


Costco, 1804 SE Ensign Lane, $52,000 for commercial additions or alterations, Contractor: Not listed. Clatsop County, 595 SW Ridge Road, $4,000 for commercial additions or alterations, Contractor: Not listed. J&S Appliance, 565 N Main Ave., $20,200 for commercial additions or alterations, Contractor: Not listed.

Coaster, 115 N Hemlock, $25,500 for commercial additions or alterations, Contractor: Coaster.

Coaster, 172 N Hemlock, $4,000 for commercial additions or alterations, Contractor: Coaster.


Port of Tillamook, 6105 Cemetery Road, $149,733 for commercial additions or alterations, Contractor: Crawford Custom. Sterling Bank/Russak, 2405 Third St., $8,000 for commercial additions or alterations, Contractor: ES&A Sign Corp.


Union High School #3, 34660 Parkway Drive, $11,650 for commercial additions or alterations, Contractor: Modern Building.


Port of Tillamook Bay, 7000 Antenna Road, $750,000 for commercial additions or alterations, Contractor: To be determined.

All Phase Construction, 627 Ninth, $191,237 for new single-family home, Contractor: Not listed. Jaime Wrege, 1601 S Roosevelt, $8,000 for commercial additions or alterations, Contractor: Not listed. Sterling Bank, 761 Ave G, $6,000 for commercial additions or alterations, Contractor: Not listed.

Gull Construction/Adele Gray, 180 College Ave., $200,000 for single-family home addition, Contractor: Not listed.



Cannon Beach Conference Center, 100 E Third, $5,000 for commercial additions or alterations, Contractor: Cannon Beach Conference Center.

507 LLC, 507 Fifth St. N, $2,500 for commercial additions or alterations, Contractor: Not listed. Marilyn Ross, 80 Ocean, $240,922 for new single-family home, Contractor: Not listed.

Three Arch Inn LLC, 1505 Pacific Ave, $15,000 for commercial additions or alterations, Contractor: Banks Construction. Tillamook County, 4185 Hwy 101 N, $26,000

Jerry Herr & Richard McQuerry, 29512 K Place, Ocean Park, $145,390 for new single-family home, Contractor: Self. Bill & Delores Branham, 1601 253rd Place, Ocean Park, $59,500 for new single-family home, Contractor: Hiline Homes. Alan & Mary Lou Newman, 33431 Douglas Drive, Ocean Park, $95,360 for new singlefamily home, Contractor: Self. Vince & Hollie Billeci, 32306 H Place, Ocean Park, $150,124 for new single-family home, Contractor: Hiline Homes. Bryan & Jolene Bollman, 35014 H Place, Ocean Park, $155,000 for new single-family home, Contractor: Summit Homes Inc.


Kurt Steinke, 118 Covered Bridge Road, $215,000 for new single-family home, Contractor: Crafted Homes.

All your protection under roof. Howardone Calcagno, 119 W Sunny Sands Road, $64,805 for new single-family home, All your protection under one roof. Contractor: Adair Homes. All your protection under one roof.

All your protection under one roof. BUILDING PERMIT SUMMARY Adrian D Birdeno Agency All your protection under one roof. Clatsop County $1,351,091 An Outstanding Customer Experience J.D. Power and Associates certified Astoria Adrian D Birdeno Agency Distinguished Insurance Adrian D Birdeno Agency Agency An Outstanding Customer Experience Cannon Beach (503) 338-6299 An Outstanding Customer Experience J.D. Power and Associates certified J.D. Power and Associates certified Gearhart Distinguished Insurance Agency American Family Mutual Insurance Company and its Subsidiaries Distinguished Insurance Agency Adrian D Birdeno Agency (503) 338-6299 (503) 338-6299 Seaside American Family Insurance Company




All your protection under one roof.


4253-A Highway 101 North, Seaside

Manzanita 07497 — Rev. 2/09 Pacific County Wahkiakum County

$1,457,915 $161,500 $191,237 $926,425 $366,677 $7,878,115 $508,713 $811,709 $309,805

503.368.5394 360.642.4454

Adrian D Birdeno Agency An Outstanding Customer Experience Home Office — Madison, WI 53783 An Outstanding Customer Experience J.D. Power and Associates certified Warrenton American Family Mutual Insurance Company and its Subsidiaries American Insurance Family Mutual Insurance Company and its Subsidiaries J.D. Power and Associates certified Distinguished Agency American Family Insurance Company American Family Insurance Company Distinguished Insurance Agency (503) 338-6299 Home Office — Madison, WI 53783 Tillamook County © 07497 — Rev. 2/09 Home Office — Madison, WI 53783 (503) 338-6299 American Family Mutual Insurance Company and its Subsidiaries American Family Mutual Insurance Company and its Subsidiaries American Family Insurance Company© 2009

American Family Insurance Company © 2009 07497 — Rev.Home 2/09Office — Madison, WI 53783 Adrian D Birdeno Agency Home Office — Madison, WI 53783 An Outstanding Customer Experience J.D. Power and Associates certified © 2009 07497 — Rev. 2/09 Distinguished Insurance Agency © 2009 07497 — Rev. 2/09 (503) 338-6299 American Family Mutual Insurance Company and its Subsidiaries American Family Insurance Company Home Office — Madison, WI 53783

Coast River Business Journal



Seller: Geary Richard Buyer: MacWilliams Sharon L Trust Address: 770 Oak Court, Cannon Beach Acreage: 1.25 Price: $2,300,000 Date: 4/12/16 Seller: Batchelder Barbara, J Buyer: Polak Travers Hill Address: 2220 Pacific St., Cannon Beach Acreage: 0.28 Price: $1,250,000 Date: 4/27/16 Seller: Cannard David, L Buyer: Cobb Charles R Address: 80220 Pacific Road, Arch Cape Acreage: 0.69 Price: $1,200,000 Date: 3/30/16 Seller: Knappa Properties LLC Buyer: Sandhu & Brar LLC Address: 42930 Old Hwy 30, Astoria Acreage: 0.8 Price: $1,120,000 Date: 4/14/16 Seller: Billeter & Billeter LLC Buyer: Kelly Andrea Address: 4032 Ocean Lane, Cannon Beach Acreage: 0.11 Price: $647,000 Date: 4/6/16 Seller: Dichter Harry M/Leslie F Buyer: Roth Gary Address: 498 N Ocean Ave., Gearhart Acreage: 0.11 Price: $635,000 Date: 4/24/16 Seller: Flood Mary, Elizabeth Buyer: Vial Peter M Address: 263 Kenai St., Cannon Beach Acreage: 0.12 Price: $500,000 Date: 4/14/16 Seller: Van Horn Fred Buyer: NWH Properties LLC Address: 2240 Commercial St., Astoria Acreage: 1.14 Price: $495,000 Date: 4/5/16 Seller: Amstrust Reo I LLC Buyer: Wilkinson H Dale Address: 89187 Manion Drive, Warrenton Acreage: 2.06 Price: $490,000 Date: 4/5/16 Seller: Gurian Kenneth/Gloria Living Trust Buyer: Ness David C Address: 2952 Keepsake Drive, Seaside Acreage: 0.24 Price: $418,750 Date: 4/6/16 Seller: Ness David, C Buyer: Ness David C Address: 2952 Keepsake Drive, Seaside Acreage: 0.24 Price: $418,750 Date: 4/6/16 Seller: North River Homes LLC Buyer: Morse Robert W Address: 502 Jerome Court, Gearhart Acreage: 0.35 Price: $359,000 Date: 4/20/16


Seller: Nelson David, G Buyer: Meyers David S Address: Tolovana Inn #327, Cannon Beach Acreage: 0 Price: $354,000 Date: 4/28/16

Seller: Harris Virginia M Buyer: Nizich Barbara A Address: 2430 S Edgewood St., Seaside Acreage: 0.15 Price: $260,000 Date: 4/21/16

Seller: Miethe Jack Buyer: Lackey Dean K Address: 40317 Miracle Drive, Astoria Acreage: 1 Price: $213,500 Date: 4/25/16

Seller: Street Robert, D Buyer: Neikes James J Address: 87788 Youngs River Road, Astoria Acreage: 123.59 Price: $350,000 Date: 4/22/16

Seller: Federal National Mortgage Buyer: Mullery Daniel Patrick Address: 2057 Fernwood, Seaside Acreage: 0.32 Price: $260,000 Date: 4/7/16

Seller: Mason Peter J/Lori M Buyer: Covey Jacob K Address: Not Available Acreage: 2.85 Price: $207,250 Date: 4/12/16

Seller: Salzman Gloria, E Buyer: Grenon Lawrence Address: 2345 Royal View Drive, Seaside Acreage: 0.47 Price: $349,000 Date: 4/13/16

Seller: Corkill Patricia, A Buyer: Grosse Charles Address: 90526 Birdie Drive, Warrenton Acreage: 0.37 Price: $255,000 Date: 4/18/16

Seller: Wojtynek Steven, P Buyer: Jordan Robert Address: 4740 Cedar St., Astoria Acreage: 0.11 Price: $207,000 Date: 4/20/16

Seller: Aalberg James, C Buyer: Brown Harold M Address: 89658 Sea Breeze Drive, Warrenton Acreage: 0.34 Price: $335,000 Date: 3/30/16

Seller: Paino Antionette, Marie Buyer: Means Michael Aaron Address: 427 2Nd St., Gearhart Acreage: 0.23 Price: $254,000 Date: 3/30/16

Seller: Olstedt Construction Inc Buyer: Flowers Dale J Address: 2295 Salal Loop, Warrenton Acreage: 0.12 Price: $205,000 Date: 4/4/16

Seller: Leitz Deborah, G Buyer: Pernsteiner George P Address: 498 E St., Gearhart Acreage: 0.23 Price: $327,500 Date: 4/20/16

Seller: Cahill Kathleen Buyer: Federal Home Loan Mortgage Address: 31922 E Shingle Mill Lane, Arch Cape Acreage: 0.2 Price: $251,015 Date: 4/18/16

Seller: T Johnson Construction Inc Buyer: Rockefeller Charles N Address: 380 Sw Juniper Ave., Warrenton Acreage: 0.47 Price: $203,428 Date: 4/27/16

Seller: Braun Anna Marjorie Rev Liv Trst Buyer: Schaaf Holly L/Steven G Address: 921 Beach Drive, Seaside Acreage: 0.11 Price: $325,000 Date: 4/20/16

Seller: Hiersche Ronald James Trust Buyer: Blankenship Jason A Address: 3580 Grand Ave., Astoria Acreage: 0.28 Price: $250,500 Date: 4/7/16

Seller: Carlson Lorraine, L Buyer: McLaughlin William Gray Address: 92851 Pearson Road, Astoria Acreage: 4.93 Price: $200,000 Date: 3/30/16

Seller: Mallory Paulette Buyer: Anselmo Charles E Address: 447 Klaskanine Ave., Astoria Acreage: 0.34 Price: $299,950 Date: 4/19/16

Seller: Severson Maryann, Laura Buyer: Severson John W Address: 87464 Hwy 202, Astoria Acreage: 6 Price: $250,000 Date: 5/1/16

Seller: Wells Fargo Financial Oregon Buyer: Chow Jeffrey D Address: 4757 N Hwy 101, Gearhart Acreage: 0.77 Price: $295,000 Date: 3/29/16

Seller: Carlson Kay, A Buyer: Perkins Richard C Address: 726 7Th St., Gearhart Acreage: 0.34 Price: $250,000 Date: 3/29/16

Seller: Burkhart Dorothy, M Buyer: Neikes James J Address: Not Available Acreage: 80.03 Price: $285,000 Date: 3/30/16

Seller: Schafer Diana, T Buyer: Wright Steve A Address: 1435 S Franklin, Seaside Acreage: 0.19 Price: $247,450 Date: 4/11/16

Seller: Sproul Caroline Buyer: Callivroussi Cynthia G Address: 89589 Manion Drive, Warrenton Acreage: 0.45 Price: $276,000 Date: 4/26/16

Seller: Dewitt William, M Buyer: Koenig Paul H Address: 1045 Valley St., Astoria Acreage: 0.19 Price: $225,000 Date: 4/13/16

Seller: Vensky Thomas, A Buyer: Vensky Thomas A Address: 732-734 Nw Date Ave., Warrenton Acreage: 0.27 Price: $270,000 Date: 4/14/16

Seller: Mergel Shirley Buyer: Federal National Mortgage Address: 1365 Lenore Lane, Acreage: 0.43 Price: $223,394 Date: 4/18/16

Seller: Pellissier Family Trust Buyer: Emmons Irvin L Address: 88749 Teal Road, Seaside Acreage: 1.2 Price: $265,000 Date: 4/27/16

Seller: Hreha Lillian, J Buyer: Linnett Jason E Address: 1063 James St., Astoria Acreage: 0.25 Price: $222,000 Date: 4/14/16

Seller: Buchanan Alan, R Buyer: Winters Bruce M Address: 91711 Smith Lake Road, Warrenton Acreage: 0.88 Price: $260,000 Date: 4/24/16

Seller: Ariens Stephen, M Buyer: Smith Robert L Jr Trust Address: Gearhart Green Condo #510, Gearhart Acreage: 0 Price: $215,000 Date: 4/14/16


Seller: Bank Of New York Mellon Trustee Buyer: Holliday, Mark & Others Address: 745 Beach St., Manzanita Acreage: 0.19 Price: $1,201,500 Date: 4/17/16 Seller: 3P Development LLC Buyer: Coffman Company Address: Not Available Acreage: 3.81 Price: $1,200,000 Date: 4/26/16 Seller: Raab, Paul & Georgene Buyer: Chaney, Donna R Trustee & Others Address: 26270 Beach Drive, County Acreage: 0.23 Price: $645,000 Date: 4/5/16 Seller: Coffman Company Buyer: 3P Development LLC Address: Not Available Acreage: 1.76 Price: $600,000 Date: 4/28/16 Seller: Hillsdale College Trustee Buyer: Erfmann, Martin & Others Address: 37690 Treasure Hunters Lane, County Acreage: 0.19 Price: $505,000 Date: 4/14/16 Seller: Hogan, David L & Rita F Buyer: Braun, Martin & Jeanette Address: Not Available Acreage: 18.75 Price: $500,000 Date: 4/10/16 Seller: Cruickshank, Scott & Margaret Trsts & Others Buyer: Therrien, Joseph H Jr & Others Address: 450 North Ave., Manzanita Acreage: 0.12

une 2012 • Page 3 Price: $465,000 Date: 4/18/16 Seller: Gault, Terrell Buyer: Macnichol, D Carter & Jennifer L Address: 76 Hallie Lane, Manzanita Acreage: 0.09 Price: $445,000 Date: 4/24/16 Seller: Stalter, Jerry L & Karen D Buyer: Nelson, Andrew F & Monica I Address: 6500 Cedar Springs Place, County Acreage: 2.2 Price: $410,000 Date: 4/13/16 Seller: Seven, Linda J Buyer: Bank Of New York Mellon Trustee Address: 925 N Pacific, Rockaway Beach Acreage: 0.06 Price: $360,000 Date: 4/20/16 Seller: Brown & Nielsen Properties LLC Buyer: Davis, Corey C & Meadow A Address: 9960 Shorepine Lane, County Acreage: 0.17 Price: $359,200 Date: 4/20/16 Seller: Moceri, Stephen P & Joane T Buyer: Clemes, Jeffery V & Xiaohong S Address: 6115 Dory Pointe Loop, County Acreage: 0.09 Price: $350,000 Date: 4/14/16 Seller: Manzanita North Coast Properties LLC Buyer: Kamali Holdings LLC Address: 467 Laneda Ave., Manzanita Acreage: 0.15 Price: $340,000 Date: 4/7/16 Seller: Wells Fargo Bank NA Buyer: Clay, David M & Toni K Address: 940 Beach St., Manzanita Acreage: 0.13 Price: $339,000 Date: 4/19/16 Seller: Fecteau, Andrew J & O’Hara, Kathleen Buyer: Wells Fargo Asset Securities Corporation Address: 6130 Beachcomber Lane, County Acreage: 0.1 Price: $335,000 Date: 4/19/16 Seller: Birenbaum, David Buyer: Smock, Alice H & John L Address: 442 North Ave., Manzanita Acreage: 0.11 Price: $326,000 Date: 4/25/16 Seller: Gallino, Naomi A Buyer: Willis, Robert W & Jackie E 1/2 & Other Address: 7555 Rocky Road, County Acreage: 4.63 Price: $275,000 Date: 4/10/16

Address: 1000 Hillsdale St., County Acreage: 0.29 Price: $250,000 Date: 4/12/16 Seller: Symons, Stuart Buyer: Beeler, Tiffany M 1/2 & Other Address: 7680 Bewley Creek Road, County Acreage: 0.67 Price: $249,000 Date: 4/14/16 Seller: Stout, Thomas A Buyer: Minnitti, David A & Viviane M Address: 10585 Meadow Lark Lane, County Acreage: 0.11 Price: $238,000 Date: 4/14/16 Seller: Torres, Rosalba Buyer: Federal National Mortgage Association Address: 16305 Hwy 101, S. County Acreage: 1 Price: $234,932 Date: 4/26/16 Seller: Federal National Mortgage Association Buyer: Rosinski, Barbara Address: 6015 Beachcomber Lane, County Acreage: 0.12 Price: $230,000 Date: 4/5/16 Seller: Rosinski, Barbara E Trustee Buyer: Rupp, Richard W & Others Address: 5995 Bilyeu Ave., County Acreage: 0.12 Price: $225,000 Date: 4/4/16 Seller: Hagood, Martin L Trustee Buyer: Werth, Dean E Address: 610 Pacific View Drive, Rockaway Beach Acreage: 0.69 Price: $225,000 Date: 4/11/16 Seller: Zhou, Qingjiang & Shen, Yin 1/2 & Other Buyer: Zhou, Qingjiang & Shen, Yin 1/3 & Others Address: Not Available Acreage: 0.65 Price: $215,498 Date: 4/3/16 Seller: Miller, Clay W & Brenda L Buyer: Rohde, Edith C Address: 1323 Gamble St., Wheeler Acreage: 0.29 Price: $210,000 Date: 4/26/16

HOME AWAY FROM HOME for your loved ones

Seller: Swendsen, James L Trustee & Others Buyer: Mansveld, Dorian D & Baker, Diane R Address: 34530 Williams St., County Acreage: 0.16 Price: $275,000 Date: 4/14/16 Seller: Jacobson, Loretta M Buyer: Barnes, Gretchen S




• Pampered pet theme rooms with beds, music & TV • 24-hour monitored security & fire detection • Frequent exercise • Cat condos -3 levels & a view with individual fresh air exchange • Large grooming room

a r ua n a


vision . design . construction 503.717.1020 1480 SE 9th, Warrenton • 503-861-9817 J1022

une 2012 • Page 38


Griffin Building

Coast River Business Journal


1254 Commercial Ave., Astoria

Historic Preservation Projects from around the Region

by John Goodenberger for Coast River Business Journal


STORIA – Larry Johnson stands on the sidewalk, admiring the activity. Historic preservation students from Clatsop Community College (CCC) are erecting a scaffold outside the Link’s Outdoor store, preparing to restore the storefront through careful demolition. “I’m excited to see the process,” says Johnson. “I just found a photo that shows how the building used to look.” Johnson is a retired Astoria High School shop teacher. His son, Kyle, owns the building. Kyle has often expressed an interest in renovating the storefront to fit better with other structures in the National Register District. By leveraging a grant with the state Historic Preservation Office and working with Lucien Swerdloff of CCC, Kyle moved forward with his goal.

Workshop goals A weekend workshop teaches students the basics – safety rules, lead paint analysis, the assembly and disassembly of scaffolding, demolition techniques, and the importance of keeping

Gary Schehl, a new student in the preservation program, prepares to pry a plywood layer off of the façade.

the site free of debris. It also teaches an inherent truth: In

historic preservation, the work plan is a moving target. As the students remove one alteration after another, they realize the complexity of the renovation has increased many-fold.

Challenges The top layer is simply tongueand-groove wood, nailed to 2-inch by 4-inch spacers. It’s easy to remove. The students are pleased to see the image of a heron emerge from three decades of obscurity. The next level is more tenacious. A pink aggregate slurry three-quartersinch thick is set in chicken wire and secured by nails driven into half-inchthick plywood. Undaunted, the students breach the façade with saws, hammers and pry bars. In the midst of the racket, Roger Hazen, a long-time Gearhart building contractor, works quietly with the students. He guides them first by demonstrating the task, then steps back and leads from behind. “I let them make mistakes,” said Hazen. “It’s the only way they’ll learn and figure it out.” Hazen’s collaborative method allows the students to gain both confidence in and ownership of the project.

2012 EPA combined estimated 95 miles per gallon gasoline equivalent rating. MPGe includes consumption of electricity and gasoline energy during EV mode.  Actual results will vary.  See

Serving the North Oregon Coast since 1993 Services

• Offset Printing • High-Speed Copying • • Color Copies • Self Service Copies • • FAX • Digital Services • Typesetting • • Large Format Copying & Laminating • • DSL Internet Access • Bindery Services • • Custom Garment Screen Printing • Coast River Bus Journal Ad 11.indd 1

Preservation students Sarah Bardy sets her sledgehammer down to sip some water. Bardy has a background in art and cosmetology and is impressed with the quality of Astoria’s old buildings. She said she attended the workshop because she wants to be involved with Astoria’s downtown district. “I’m hoping our work will inspire people to do the same,” said Bardy. “When we’re down in the train station, people don’t always see what we are doing. This, you can’t miss.” As she hauls debris to a flatbed, Virginia Thomas discusses her interest in the project. A 2nd-Class Quartermaster in the U.S. Coast Guard, Thomas said she appreciates the work that already has occurred in the downtown area. “Preservation helps re-establish an architectural integrity of the downtown,” she says. “I like the link between the Main Street Program and historic preservation. I’m interested in the business component.”

It’s personal Up on the scaffolding, Jake Cheuvront says college classes are an extension of his heritage. His great-grandfather was a Mo-


Safeway Retail Center 507 S. Roosevelt Dr.




Spexarth Building 818 Commercial St.


Mon.-Fri. 8:00 - 6:00 • Sat. 10:00 - 4:00

9/30/2011 2:37:26 PM

Coast River Business Journal


Charles Woodward, a preservation student, breaks through an aggregate slurry covering the building’s façade.

“Preservation helps re-establish an architectural integrity of the downtown. I like the link between the Main Street Program and historic preservation.” – Sarah Bardy hawk ironworker who helped construct the Astoria-Megler Bridge. Cheuvront’s grandfather was a concrete contractor. Still, the preservation program has been a revelation to him, he said. “I’m learning a new language in school.” His reasons for assisting in the day’s demolition are simple: “I love seeing old things reappear after being covered all this time.” As a long-time Link’s customer, the young Cheuvront said he “wanted to help them out.” Nearby, Doug Graham, a part-time employee at Fort Clatsop, says the program matches his interest in construction and woodworking. Graham’s pursuit of a preservation degree is personal. “I sat down with my grandma and two of her friends,” he said. “These three old ladies told me about life here. . . You could visualize exactly what they were talking about. “I want to bring some of that back.”

Program benefits Now middle-aged, first-year student Gary Schehl has worked in rough carpentry, landscaping, truck driving and industrial maintenance. Balancing work, home life and school is not easy, he said. Nevertheless, Schehl remains philosophical. “It’s kind of a search thing. I never thought I would go back to school.” Schehl looks forward to receiving his degree. “Having my two-year certificate can open doors.” (For more information about renovating an old home or commercial building, contact the Lower Columbia Preservation Society in downtown Astoria in the historic Hobson Building at 1170 Commercial St., No. 210. Or visit


is seeking a New Owner after 27 years. $85,000 plus Inventory.

Seaside Carousel Mall


une 2012 • Page 3

(Top) Preservation student Doug Graham (foreground) and instructor Roger Hazen (behind) work together to expose original transom windows. (Left) Clatsop Community College historic preservation students reveal a formed concrete heron, which had been covered for decades, on the Griffin Building in downtown Astoria. Photos by John Goodenberger

CMH Outpatient Pharmacy is here for the Community! Columbia Memorial Hospital is pleased to announce the recent opening of the CMH Outpatient Pharmacy, located across the street from the main hospital in the first floor lobby of the Park Medical Building.

fast, friendly, expert service: •

Daily delivery service to Astoria for disabled or homebound persons

A knowledgeable and friendly staff that will answer your questions in a manner that is easy to understand

Full explanations about each new medication

Recommendations regarding proper use of vitamins and supplements

Assistance while choosing over the counter medications • Competitive prices, accepts most insurance plans

The CMH Outpatient Pharmacy is conveniently located near most physician offices in the area. Sheltered parking is available at the underground lot under the Park Medical Building (an elevator to the first floor is available at entrance). COLUMBIA MEMORIAL HOSPITAL


< Knappa








Hours: Monday - Friday 8 a.m. until 6 p.m. 2120 Exchange Street, Suite 101, Astoria, Oregon Phone: 503-338-4560 • Fax: 1-866-248-0883 •

CRBJ 6-12  
CRBJ 6-12  

The Coast River Business Journal for June 2012.