Great British Brands 2018

Page 184

GREAT BRITISH BRANDS 2018 | MEN’S STYLE

OLIVER BROWN An aspirational British menswear label and bespoke tailoring house

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With each customer, Juan Carlos takes into consideration their wner and creative director Kristian Ferner Robson individual stature, balance and stance, to establish how the suit established Oliver Brown as a leading destination will be worn. All patterns are drafted by hand and constructed for traditional and contemporary ready-to-wear by using age-old tailoring techniques, resulting in an impeccable collections, bespoke tailoring, formalwear hire fit, precision and a clean-cut finish. Made-to-Order and Semiand accessories. The menswear brand specialises Bespoke services are also offered alongside Bespoke. in designing collections of the highest quality, manufactured in Oliver Brown also offers a full hire service for its traditionally England and using cloth sourced from some cut morning and eveningwear collections and is Britain’s most of the oldest mills in the North of England and Scotland. notable independent retailers of top hats, offering the largest Oliver Brown is best known for its classic tailoring, formal collection of original antique silk toppers morning and eveningwear, as well as its heritage in the world. Oliver Brown is also proud tweed collections. The brand’s mainstay is its Oliver Brown’s house the world’s biggest collection superbly tailored collection of off-the-peg suits. celebrated house style to of velvet smoking jackets. Its celebrated house style is a combination is a combination In spring 2017, the brand was appointed of precise bespoke tailoring from Madrid, an Official Licensee to Royal Ascot, launching complemented by a more traditional Savile Row of precise bespoke a capsule formalwear collection designed in silhouette. The jacket features a high arm hole tailoring from Madrid, collaboration with the world’s most prestigious for a long waistline and a fuller, cleaner sleeve complemented by racecourse, as part of a five-year agreement. head. Around the fore shoulder there is a more Oliver Brown is the go-to brand for natural drape and stronger chest, thus delivering a more traditional Savile sartorially aware gentleman of every the perfect balance between style and comfort, Row silhouette generation, seeking traditional British with clean lines, balance and correct proportions. For over 35 years, the home of Oliver Brown has been on Chelsea’s Lower Sloane Street. In summer of 2017 the shop was expanded to double the size, introducing a dedicated bespoke and formalwear department. The space allows for the in-house, third generation master tailor, Juan Carlos, to cut and craft each garment in the middle of the store. His artistry can even be viewed from the tree-lined street outside – the only tailoring house in London to showcase craftsmanship in this way.

Bespoke

City suits

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Great British Brands 2018 by Country & Town House Magazine - Issuu