Great British Brands 2020
SHOES & ACCESSORIES
FAIRFAX & FAVOR
Rewriting the rulebook for fine and fashionable British footwear and accessories
A
Fairfax & Favor Narford Hall King’s Lynn Norfolk PE32 1JA +44 (0)1760 338199 fairfaxandfavor.com fairfaxandfavor
brand that bridges country and town, Fairfax & Favor designs versatile footwear and accessories that intertwine classic country style with a modern city aesthetic. Co-founded by childhood friends Marcus Fairfax Fountaine and Felix Favor Parker, Fairfax & Favor celebrates fun and adventure with its spirited take on British culture and heritage. The brand appeals to both men and women, who love a good story just as they appreciate high-quality products that will last a lifetime. The past year has seen a number of significant milestones for the brand, including being a finalist in the Drapers Footwear Awards 2019 and winner of the Best Luxury/Prestigious Brand at the Direct Commerce Awards. Following a hugely successful campaign, the team raised a five-figure sum for Breast Cancer Awareness Month with a limitededition line produced in collaboration with the charity Breast Cancer Care. The brand also reported unprecedented sales growth throughout its multichannel retail model, and remains optimistic about maintaining and even accelerating this in 2020, especially as Fairfax & Favor’s launched their first ever store in Holt, Nolfolk, this year. The present collection is the most comprehensive and ambitious that Fairfax & Favor has ever designed and produced. Womenswear lines have been extended, boundaries pushed within the accessories collection and the men’s offering completely relaunched, with refined shapes, elevated style and improved comfort and fit. The brand introduced its first ever spring/summer collection in 2019, adding sandals and deck shoes, which were phenomenally well received. The autumn/winter collection sees the introduction of new footwear and adaptations to customer favourites. With many similar qualities to its sister boot the Regina, the Burnham is the perfect example of this, complementing the house designs while representing a royal salute to modern military equestrian style. The Burnham flaunts a distinctive combination of contrasting leather spur-and-side straps, intricately stitched toe detailing and innovative stirrup hardware. Another addition is the Belgravia boot, which fits seamlessly into your year-round wardrobe. Delicately crafted from the softest stretch suede, this
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