January 16, 2018, Issue 586
Country Cares:This Event Saves Lives
For the past month, St. Jude Children’s Research Hospital has been rolling out a new cross-platform marketing plan that promises to save lives. This past weekend, hundreds of Country radio stations embarked for Memphis to learn exactly how a t-shirt has become an important part of changing the world. And while the shirt campaign may be the focus of this year’s messaging, Country Cares remains an intensely moving milestone for first-timers. “The whole experience is extremely beneficial,” says WUSN/ Chicago Dir./Promotions Chris Clybor, who recently participated in his third St. Jude radiothon, but had never been to the ultimate destination of those efforts. He and other “rookies” had a lot to say about the hospital tour, hearing from patients and their parents, as well as learning how doctors and nurses ease suffering for the chilShon Coleman & Austin dren they work with every day. “The hospital was inspiring,” says KCIN/St. George, UT, OM Dale Desmond. “The teen art wall – an entire corridor where they display paintings from the patients – was amazing. I have three teenage daughters and just walking by there and thinking of my girls’ creating artwork that would inspire others was exceptionally emotional for me.” “I didn’t realize how many layers of St. Jude there were,” adds Warner Bros./WMN artist Cale Dodds, also a Country Cares rookie. “I didn’t realize that if a child has a toothache they can’t go to their normal dentist, so St. Jude provides one. For the eight-year-old that got pulled out of school, there are teachers at St. Jude that work with their teachers back home. That was very impressive to me.” For artists, Country Cares is an opportunity to put down their guitars and be kids themselves for a little while. “I had more fun (continued on page 10)
All Ducked Up: Warner Bros./WEA’s Ray Mariner, Country Aircheck’s April Johnson, Kim Madden with her husband, WEA’s Adrian Michaels, WUSN/Chicago’s Marci Braun and WKSJ/Mobile’s Bill Black (l-r) at the Country Cares for St. Jude Kids seminar in Memphis.
Remembering Eddie Mascolo
Industry friends share memories of the late Eddie Mascolo (Chronicle, 1/15). WUSY/Chattanooga’s Bill Poindexter: “Eddie first called on me when I was 21 working at a pop station and three years later I was working for him as a promo guy. I spent six or eight years out of the business entirely and he still called me once a month. He was the same guy whether you worked for him, played records or were digging ditches. If he was your buddy, he was your buddy. Eddie Mascolo “When I worked for him I was young and thought I was the smartest guy in the world, which meant I did a lot of stupid things that got me in trouble with the company. Eddie would call and say, ‘Dex, is that you?’ And the madder he got, the quieter his voice got. I had to be like, ‘Eddie, speak up. I can’t hear you.’ And he’d say, ‘I’m trying to crawl up your ass, here.’
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