m February 14, 2022, Issue 794
CRS 2022: Know Before You Go
Returning in-person to CRS after a year of pandemic-induced virtual sessions brings a new set of challenges and frequently asked questions. Before CRS 2022 officially kicks off Feb. 23 – just nine days from now – Country Aircheck asked CRB Exec. Dir. RJ Curtis to give the lay of the land. “It is imperative everyone signs on to the 3P America website and completes the checklist before CRS,” says Curtis. This year, proof of vaccination or a negative COVID test within 48 hours is required to pick up RJ Curtis credentials. CRB has partnered with 3P America and their Smart Verify Compliance Portal to securely authenticate CRS attendees’ information. “When you log on, it will take approximately five to 10 minutes to upload and submit your identification and vaccination card or negative COVID PCR test results,” Curtis explains. “After you’ve submitted information through the portal, your documentation will be verified, and you’ll receive an email with a QR code.” That unique code will be scanned at the health check stands at the Omni Hotel before attendees can proceed to pick up their badges for CRS. Curtis notes, “We won’t be allowing anyone to pick up credentials without checking in at the health desk, and we can’t allow anyone to pick up passes for others, either.” One Big, Appy Family: The 3P process begins by registering a user account via the portal link here. Search CRS ’22 in the “company directory” page and select the CRS link. Then follow the prompts, provide the required information and answer the health questionnaire. Upload clear photos of the requested documents and expect approval within a few hours. An onsite testing option will be offered for those not using the 3P app. “But,” Curtis warns, “the most expeditious way to move through the check-in process is to use the portal.” Additionally, he says 3P America will not keep or store registrants’ data after the event, and the site and portal are secure. “This is what they do – they handle this type of medical and personal data and have (continued on page 11)
Peyton The Town Red: Broken Bow’s Dustin Lynch (in hat) with the label’s Jon Loba, Peyton Manning, the label’s Layna Bunt and KWBL/Denver›s JoJo Turnbeaugh (l-r) Super Bowl weekend in Los Angeles.
Radio Reacts To Ratings
Last week’s story on Country radio’s record-low PPM ratings (Country’s Forgettable Month Year) touched a nerve with readers, including via a lengthy social media thread. Among the responses from radio, a few themes emerged on music and radio mechanics. A major market programmer who requested anonymity asks, “What do we believe in? We’re being asked to believe in everything and we’re kind of doing that, but you end up with an audience that is less passionate and maybe even confused. I can’t keep up with 20 new artists a year and it’s my job. Imagine how that lands on the average listener.” The PD continues, “These two industries have always had different goals, but that difference is now stark. The record business revenue model is based on something radio can’t and shouldn’t try to do. But we are attempting and pretending to for various reasons. We want to be partners, but our partners want us to play 90 artists and we just can’t. We all want a healthy format and we don’t have the answer. Right now we play along with the record companies; we play too many artists and we don’t take enough chances. And this is radio’s fault, to be clear.”
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