February 22, 2017, Issue 1
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Welcome Back My Friends
Country Radio Seminar’s story of 2017 commences now, and what CRS Exec. Dir. Bill Mayne recently pointed to as the magic of the event is certainly to be expected – “networking, learning, having a great time and getting a preview of the music coming for the rest of the year.” Beyond that, getting the most from CRS requires some forethought and balance. With more than 25 panels, sessions or breakouts and dozens of musical showcases, it can’t all be done ... but that shouldn’t stop anyone from trying. Here are a few tips from Agenda Committee Chair Tom Hanrahan, who knows a thing or two about this year’s hottest sessions, starting with the mentoring breakfasts Thursday morning. Hanrahan calls them “invaluable face time with the best of the best in sales or programming across market sizes.” Panels expected to generate buzz include “Speeding Toward Tomorrow” on radio’s place in a driverless world and a follow-up to last year’s most talked-about panel called “Women Tom Empowering Women.” Hanrahan “You’re More Valuable Than You Think” looks at successful career transitions and “Cultivating The Farm Team” addresses filling the crucial need for talent development. “Broadcast companies are doing some innovative things to find talent in areas we haven’t been looking,” Hanrahan hints. Social media, research and data analysis sessions (see Look Ahead, page 5) have been meticulously planned. And there’s some out-of-the-format perspective in “Coaching the Coaches,”
Kickin’ With Curb: Early CRS revelers enjoy happy hour with Curb’s Jerrod Niemann. Pictured (l-r) are Taste Of Country Nights’ Amber Atnip, Silverfish’s Carsen and Patrick Thomas, Niemann, Curb’s Mike Rogers, WSOC/ Charlotte’s DJ Stout, WLFP/Memphis’ Marty Brooks and promotion exec Jeff Solima.
during which ESPN/ABC’s Kirk Herbstreit, HLN/Cumulus’ Robin Meade and Pop morning team Ace & TJ will share how they are best motivated. “This is just one of many ways CRS is able to get more external voices and talent to shape a positive experience for attendees,” Hanrahan says. Also providing valuable perspective in that vein are keynote Olympian Scott Hamilton, featured speaker Ryan Redington from
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