How Business Intelligence Works for Sales and Marketing

How Business Intelligence Works for Sales and Marketing

With the increasing number of marketing channels, marketeers must consider the growing availability of marketing data from multiple channels instead of focusing on any single channel. This is where marketing analytics plays a role.

What is Marketing Analytics?

Marketing analytics is a branch of data analytics used to measure the performance of marketing initiatives for any business enterprise.

Why is Marketing Analytics so important?

Provide data-based decision making in marketing: The best way is to provide data-driven evidence supporting your marketing ideas and proposals. Marketing analytics is the best way of providing this data.

Improve the impact of your marketing campaigns: Advertisers can use marketing analytics data to derive more monetary value and ROI from their ad spend.

How to best implement Marketing Analytics?

• Use high-quality dataSuccess in marketing analytics depends on the quality of your data, which should be retrieved from multiple sources instead of a single source.

• Use meaningful KPIs in your analyticsDefine your marketing goals and include only those KPIs that can produce results that matter to your business.

Acts on the insights: Marketing analytics can be effectively used to improve your marketing strategy, but its success depends on how you act upon the derived insights.