Comparing Google Analytics Vs Adobe Analytics Vs IBM Coremetrics for Web Analytics

Comparing Google Analytics Vs Adobe Analytics Vs IBM Coremetrics for Web Analytics

The increasing importance of website analytics (or web analytics) in today’s digital world is accounted by the fact that more corporations are adopting effective web analytics tool for real-time insights on their website performance.

The global market for data analytics is getting more competitive with start-up companies starting to capture their share of the web analytics tools market along with established companies like Google, IBM, and Adobe.

Google Analytics Vs Adobe Analytics

Google Analytics Vs Adobe Analytics – Key Differences

Google Analytics

Adobe Analytics

• Seamless implementation

• implementation is harder

• Intuitive dashboards that are easier to customize

• Less intuitive than Google Analytics

• Works well with data analysis languages like R and Python

• Continuous improvement in integrating with thirdparty tools

• No dedicated customer support team

• 24×7 Dedicated customer support

• Free tool for the first 10 million hits with an annual Google Analytics pricing of $150,000 (for over 1 billion hits)

• More expensive Adobe Analytics pricing starting at $100,000 (and higher for more website hits)

Google Analytics

Google Analytics Vs Adobe Analytics – Features

• A strong feature with its support for multi-channel funnels • More structured with robust reporting • Works well with other Google tools like AdWords and Search Console • Poor implementation • Enabled by the Google Data Studio tool that can connect to Google Analytics data and other data sources

Adobe Analytics • Lacks support for advanced attribution modelling • Ecommerce tracking in Adobe Analytics is stronger • Built-in data connectors for both Adobe and thirdparty tools.

• Excellent implementation with support for traffic or hit variables • Enabled by the Adobe Analytics Workspace tool for drag-and-drop report building, along with the Adobe Analytics Report Builder as a plugin tool for MS Excel data.

Google Analytics Vs Adobe Analytics – Pros

Google Analytics

Works on a real-time basis.

Support for real-time business decisions Structured business reporting tools

Adobe Analytics Data storage for entire customer lifetime Stores cookies for 15 years Access to personal visitor data Can track over 100 goals

Google Analytics Vs Adobe Analytics – Cons

Google Analytics • Data storage only for 24 months • Stores cookies for only 30 days • Unable to capture personal information • Can track only 4 goals

Adobe Analytics • Delayed by around 2 hours • No support for realtime business decisions • Lacks structured reporting

Adobe Analytics Vs IBM Coremetrics – Key Differences

Ease of implementation Suited for Usability Customer Support Pricing

IBM Coremetrics Adobe Analytics Depends largely on the solution Requires technical assistance design and developer’s skills and implementation guide Large corporation looking for Larger corporations looking for enterprise-wide implementation. an enterprise-wide solution Recommended for Retail Ecommerce.

Not very user-friendly and requires a steep learning curve Easy to learn and use.

24×7 Dedicated customer Good but not exceptional support customer support Adobe Analytics pricing starting at $100,000 (and higher for Based on page views more website hits)

Adobe Analytics Vs IBM Coremetrics – Pros and Cons

Adobe Analytics

Pros

Cons

• • • •

Consistency of the reporting tools No downtime Good customer service Availability of customized digital marketing solutions from an Adobe Marketing Cloud partner.

• Limited in data visualization • No support for real-time business decisions • Lacks structured reporting

IBM Coremetrics • In-built metrics for E-commerce clients including product views and added products • IBM Live Profile for individual user profile • Provides a business edge in analytics with the Coremetrics Digital Marketing Optimization Suite.

• User interface not suited for mobile devices • Slow and less intuitive UI • Difficult to find professionals skilled in this tool

Google Analytics Vs IBM Coremetrics – Key Differences Google Analytics 360

IBM Coremetrics

Ease of implementation

Easy to implement if you already have the Google Analytics tool.

Requires technical assistance and implementation guide

Data Processing

10 million hits per month (with free Google Analytics) with limit of 1 billion hits (for Google Analytics 360)

Unlimited processing

Usability

Very user-friendly

Easy to learn and use.

Customer Support

No dedicated customer support team; availability of free online resources

Good but not exceptional customer support

Pricing

Google Analytics pricing is a flat fee of $150,000 annually

Based on page views

Google Analytics Vs IBM Coremetrics – Features

Google Analytics 360

IBM Coremetrics

Data import

No data import feature

Multichannel data import capability

Data export

Limited

Multiple data export

Multichannel reporting

Limited multichannel reporting

Available

Mobile and social media tracking

Available

Available

Lifecycle analysis

Not available

Available

Attribution modelling

Available

Available

Google Analytics Vs IBM Coremetrics – Pros and Cons Google Analytics 360

IBM Coremetrics

Pros

• Data-driven attribution modelling • Building customized reports with dynamic filters • Fast processing of reports • Multisite implementation

• Benchmark module • Marketing Attribution reports • In-built metrics for E-commerce clients including product views and added products • IBM Live Profile for individual user profile

Cons

• Profile filters not very intuitive • Limited E-commerce reporting

• Data Mining or ad-hoc reports • Outdated user interface

Which Tool Should You Use? • While the Google Analytics tool is dominating the market share, the other tools from IBM and Adobe have an impressive list of features and capabilities.

Selecting the right tool would be completely dependent on your organizational needs and overall budget.

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