Daisy Dream Global PR Final Recap

Print Coverage to Date

Print Coverage to Date

Event Coverage

Allure (US), 3,504,414 Impressions

Cosmopolitan (US), 9,000,000 Impressions

Cosmopolitan (US), 9,000,000 Impressions

Harper’s Bazaar (US), 2,205,636 Impressions

Lucky (US), 3,367,203 Impressions (Page 1)

Lucky (US), 3,367,203 Impressions (Page 2)

More (US), 3,937,095 Impressions

Nylon (US), 652,518 Impressions

Seventeen(US), 6,075,897 Impressions

Essence (US), 3,241,889 Impressions

Fitness (US), 4,503,174 Impressions

Marie Claire (US), 2,909,895 Impressions

Beauty Inc. (US), 1,950,000 Impressions

W Magazine (US), 1,389,741 Impressions

Teen Vogue (US), 3,054,726 Impressions

PeopleStyleWatch (US), 2,485,665 Impressions

ELLE (Spain), 482,814 Impressions

SModa (Spain), 754,371 Impressions

ELLE (Poland), 341,760 Impressions

ELLE (Poland), 341,760 Impressions (Page 1)

ELLE (Poland), 341,760 Impressions (Page 2)

Twoj Style (Poland), 899,865 Impressions

ELLE Australia (Australia), 183,183 Impressions

Glamour (France), 319,112 Impressions

Glamour (Italy), 554,557 Impressions

Vanity Fair (Italy), 662,160 Impressions

Stylist (UK), 1,307,304 Impressions

ELLE (Russia), 513,000 Impressions (Page 1)

ELLE (Russia), 513,000 Impressions (Page 2)

ELLE (Russia), 513,000 Impressions

Harper’s Bazaar (Russia), 270,000 Impressions

Cosmopolitan (Russia), 2,400,000 Impressions

Cosmopolitan (Russia), 2,400,000 Impressions

Glamour (Russia), 1,350,000 Impressions

Fashion Magazine (Canada), 680,000 Impressions

Lou Lou (Canada), 390,000 Impressions

Glow Magazine (Canada), 590,000 Impressions

ELLE (Germany), 676,434 Impressions

Brigitte (Germany), 510,000 Impressions

InStyle(Germany), 3,367,203 Impressions

Jolie (Germany), 292,881 Impressions

Marie Claire (Czech Republic), 105,000 Impressions

Harper’s Bazaar (Czech Republic), 97,500 Impressions

Marianne (Czech Republic), 195,000 Impressions

Eva (Slovakia), 201,000 Impressions (Page 1)

Eva (Slovakia), 201,000 Impressions (Page 2)

ELLE (Hungary), 117,000 Impressions

Madame Figaro (Greece), 120,000 Impressions

Print Coverage to Date

Editorial Coverage

Dazed (Korea), 150,000 Impressions

W Magazine(Korea), 300,000 Impressions

W Magazine(Korea), 300,000 Impressions

Nylon(Korea), 300,000 Impressions

Nylon(Korea), 300,000 Impressions

Noblessel (Korea), 80,000 Impressions

Noblessel (Korea), 80,000 Impressions

Luxury (Korea), 240,000 Impressions

Vogue (Korea), 300,000 Impressions

Vogue Girl (Korea), 300,000 Impressions

Ceci (Korea), 300,000 Impressions

ELLE (Korea), 300,000 Impressions

It Pouch (Korea), 150,000 Impressions

Cosmopolitan (Korea), 240,000 Impressions

Harper’s Bazaar (Korea), 240,000 Impressions

Marie Claire (China), 600,000 Impressions

Woman (China), 300,000 Impressions

Life Style (China), 1,600,000 Impressions

Fashion Weekly (China), 800,000 Impressions

Burdastyle (Germany), 130,411 Impressions

Couch (Germany), 152,457 Impressions

Joy (Germany), 280,629 Impressions

Madame (Germany), 108,732 Impressions

Closer (Germany), 492,117 Impressions

Shape (Germany), 188,078 Impressions

Hochzeitsplaner (Germany), 10,417 Impressions

Gala (Germany), 10,417 Impressions

Closer (France), 321,095 Impressions

Femme Actuelle (France), 752,671 Impressions

Prima (France), 314,049 Impressions

A Nous Paris (France), 813,000 Impressions

Cosmetique Mag(France), 14,973 Impressions

Madame Figaro (France), 1,273,563 Impressions

A Nous Lyon(France), 119,541 Impressions

A Nous Marseille(France), 120,000 Impressions

Famili(France), 300,000 Impressions

Sante Magazine (France), 933,000 Impressions

Marison-Nous (France), 813,000 Impressions

Ideat(France), 228,000 Impressions

Marie Claire(France), 1,212,000 Impressions

Version Femina(France), 9,486,822 Impressions

Glamour (France), 980,000 Impressions

Weekend Le Vif L’Express (Belgium), 231,000 Impressions

Dolce Vita (Czech Republic), 60,000 Impressions

ELLE(Czech Republic), 195,000 Impressions

Zena a Zivot(Czech Republic), 234,000 Impressions

InStyle(Czech Republic), 3,367,203 Impressions

Story(Czech Republic), 138,000 Impressions

OK! (Czech Republic), 105,000 Impressions

Fashion Club(Czech Republic), 72,300 Impressions

JOY(Czech Republic), 3,367,203 Impressions

Townsville Eye (Australia), 97,326 Impressions

Marie Claire(Australia), 270,276 Impressions

Morning Bulletin(Australia), 37,119 Impressions

OK(Australia), 216,561 Impressions

Sunday Herald Sun(Australia), 1,350,477 Impressions

Sunday Telegraph(Australia), 1,530,777 Impressions

Vogue Australia(Australia), 153,915 Impressions

Who Weekly(Australia), 339,531 Impressions

Australian Women’s Health(Australia), 258,240 Impressions

Harper’s Bazaar (Australia), 158,568 Impressions

Toowoomba Chronicle (Australia), 52,176 Impressions

Esprit (Australia), 22,320 Impressions

InStyle (Australia), 160,608 Impressions

Al Sada (Middle East), 128,000 Impressions

Haya (Middle East), 90,000 Impressions

People en Espanol(US), 1,674,177 Impressions

BOP(US), 660,000 Impressions

EMMA(Slovakia), 255,000 Impressions

Miau (Slovakia), 54,000 Impressions

Moja Psuchologia (Slovakia), 105,000 Impressions

Beauty & Woman(Slovakia), 60,000 Impressions

La Femme (Slovakia), 66,000 Impressions

Diva (Austria), 35,000 Impressions

Faq Magazine(Austria), 30,000 Impressions

Dot (Austria), 220,000 Impressions

Look Wien Live(Austria), 30,000 Impressions

Von Magazine (Austria), 25,000 Impressions

Madonna (Austria), 97,000 Impressions

ELLE (UK), 510,858 Impressions

Look (UK), 600,795 Impressions

Stella Magazine(UK), 1,263,915 Impressions

Reveal (UK), 800,000 Impressions

Closer (UK), 1,263,915 Impressions

Cosmopolitan (Spain), 283,686 Impressions

InStyle (Spain), 283,686 Impressions

Marie Claire(Spain), 176,325 Impressions

ELLE (Spain), 482,814 Impressions

Vogue (Spain), 304,893 Impressions

Yo Dona (Spain), 996,996 Impressions

EGO (Greece), 48,000 Impressions

ELLE(Greece), 75,000 Impressions

Close Up (Greece), 75,000 Impressions

Hello (Greece), 75,000 Impressions

Baby Book (Greece), 15,000 Impressions

Fashion Daily (Greece), 30,000 Impressions

L’Officiel (Greece), 120,000 Impressions

De Luxe (Greece), 30,000 Impressions

Glow (Greece), 60,000 Impressions

Cosmopolitan (Greece), 114,000 Impressions

Nok Lapja (Hungary), 296,000 Impressions

ELLE (Hungary), 21,000 Impressions

JOY (Hungary), 72,000 Impressions

Marie Claire (Hungary), 23,000 Impressions

InStyle (Hungary), 27,000 Impressions

Cosmopolitan (Hungary), 27,000 Impressions

Shape (Hungary), 26,200 Impressions

AUDI Magazin (Hungary), 75,000 Impressions

Chick & Style (Hungary), 75,000 Impressions

Glamour (Hungary), 129,000 Impressions

Hamu & Gyemant (Hungary), 75,000 Impressions

Aeroflot Style (Russia), 3,367,203 Impressions

ELLE Girl (Russia), 405,000 Impressions

Grazia (Russia), 300,000 Impressions

Yoga Journal (Russia), 27,000 Impressions

Hello! (Russia), 1,050,000 Impressions

Sobaka (Russia), 105,000 Impressions

Allure (Russia), 390,000 Impressions

Tatler (Russia), 120,000 Impressions

Marie Claire (Russia), 420,000 Impressions

Top Beauty (Russia), 660,000 Impressions

Prime Traveller (Russia), 120,000 Impressions

ELLE (Russia), 513,000 Impressions

OK! (Russia), 270,000 Impressions

Fashion Collection (Russia), 150,000 Impressions

Starbene (Italy), 3,609,000 Impressions

Silhouetta Donna (Italy), 1,761,000 Impressions

Donna Moderna (Italy), 6,021,000 Impressions

Allure (Italy), 96,000 Impressions

Top (Italy), 458,367 Impressions

Il Venerdi (Italy), 1,274,889 Impressions

Novella 2000 (Italy), 132,099 Impressions

D La Repubblica (Italy), 998,841 Impressions

OI Donna (Italy), 1,158,228 Impressions

Vogue Italia – Beauty In (Italy), 280,002 Impressions

Olga & Oliver(Italy), 300,000 Impressions

Diva E Donna (Italy), 507,930 Impressions

ELLE (Italy), 980,000 Impressions

Print Coverage to Date Dream Clouds Coverage

People (US), 10,626,555 Impressions

Us Weekly (US), 2,241,120 Impressions

Life & Style Weekly (US), 1,176,217 Impressions

Online Coverage to Date Event Coverage

ph.celebrity.yahoo.com (US), 229,820 UMVs

FashionTimes.com (US), 124,849 UMVs

TV3.ie (US), 52,816 UMVs

VuMag.pl (Poland), 2,214,000 UMVs

Hochu.ua (Russia), 150,000 UMVs

Glamour.nl (Netherlands), UMV N/A

Glamourparis.com (France), 1,800,000 UMVs

MeltyFashion.fr (France), 590,000 UMVs

ContactMusic.com (US/UK), 590,528 UMVs

TheMoodieReport.com (TR), UMV N/A

LaDepeche.fr (France), 5,300,000 UMVs

AuFeminin.com (France), 21,700,000 UMVs

Weekend.knack.be (Netherlands), UMV N/A

Chinatimes.com (China), UMV N/A

Vogue.de (Germany), 963,260 UMVs

Online Coverage to Date Editorial Coverage

Instyle.de (Germany), 317,348, UMVs

Lesmads.de (Germany), 689,117 UMVs

Redcarpet.de (Germany), 449,474 UMVs

Flaconi.de (Germany), 53,586 UMVs

Fashion-insider.de (Germany), 6,257 UMVs

Gala.de (Germany), 4,877,407 UMVs

Maxi.de (Germany), UMV N/A

Inlovewithtwoguys.de (Germany), 22,500 UMVs

Mel-et-fel.de (Germany), 16,000 UMVs

Cosmoty.de (Germany), 22,500 UMVs

Mtv.de (Germany), 1.057,000 UMVs

Anazahra.com (Middle East), 435,423 UMVs

Yasmina.com (Middle East), 50,000 UMVs

Savoirflair.com (Middle East), 21,488 UMVs

Gheir.com (Middle East), 339,322 UMVs

Jamalouki.net (Middle East), 240,089 UMVs

Harper’s Bazzar.com (US), 521,607 UMVs

Nymag.com/thecut (US), 203,927 UMVs

Elllecanada.com (Canada), 105,000 UMVs

Thehappysloths.com (Canada), 13,647 UMVs

Theluxelife.com (Canada), 50,000 UMVs

Canadianbeauty.com (Canada), 50,000 UMVs

925thebeat.ca (Canada), 400,000 UMVs

Girl.heartless-ink.com (Canada), 2,000 UMVs

Fashionmagazine.com (Canada), 49,000 UMVs

Vanitypress.com (Canada), 500 UMVs

Thekit.ca (Canada), 100,000 UMVs

Beautycrazed.ca (Canada), 18,000 UMVs

Callgarysun.com (Canada), 724,000 UMVs

Edmontonsun.com (Canada), 265,000 UMVs

Beautezeine.com (Canada), 160,000 UMVs

Dressedtokillmagazine.com (Canada), UMV N/A

Trendhunter.com (Canada), 152,000

Glam.com (Canada), 632,000 UMVs

Canoe.ca (Canada), 461,000 UMVs

Journalmetro.com (Canada), 206,000 UMVs

Aufeminin.com (France), 21,700,000

Be.com (France), 530,000 UMVs

Beauteaddict.com (France), 360,000 UMVs

Grazia.fr (France), 1,400,000 Impressions

Leparisien.fr (France), 21,200,000 UMVs

Lepopulatire.fr (France), 430,000 UMvs

Madmoizelle.fr (France), 5,200,000 UMVs

Marieclaire.fr (France), 1,600,000 UMVs

Meltyfashion.fr (France), 590,000

Nicematin.com (France), 2,200,000 Impressions

Voici.fr (France), 5,300,000 UMVs

Ladepeche.fr (France), 5,300,000 UMVs

Lodoesmakeup.fr (France), 100,000 UMVs

Mariejuliette.fr (France), 100,000 UMVs

Femme.planet.fr (France), 1,600,000 UMVs

Laprovence.com (France), 2,200,000 UMVs

Paperblog.fr (France), 950,000 UMVs

Beauteblogchic.com (France),20,000 UMVs

Mariejuliette.fr (France), 100,000 UMVs

Bellezapura.com (Spain), 60,000 UMVs

Harpersbazaar.es (Spain), 12,000 UMVs

Estendencia.es (Spain), 3,000 UMVs

Bekiabelleza.es (Spain), 40,000 UMVs

Maire-claire.es (Spain), 600,000 UMVs

Smoda.elpais.es (Spain), 300,000 UMVs (Page 1)

Smoda.elpais.es (Spain), 300,000 UMVs (Page 2)

Blogdelamoda.com (Spain), 1,000 UMVs

Trendenciasbelleza.com (Spain), 340,000 UMVs

Vanityfair.it (Italy), 430,000 UMVs

D.Repubblica.it (Italy), 430,000 UMVs

Beautybiz.it (Italy), 10,000 UMVs

Milionkobiet.pl (Poland), 105,000 UMVs

ELLE.pl (Poland), 95,200 UMVs

Glamki.pl (Poland), 198,000 UMVs

Lamode.info (Poland), 100 UMVs

Wizaz.pl (Poland), 100,000 UMVs

Boska.pl (Poland), 220,000 UMVs

Styl.pl (Poland), 2,250,000 UMVs

Miera.pl (Poland), 3,700,000 UMVs

Polki.pl (Poland), 2,000,000 UMVs

Papilot.pl (Poland), 440,000 UMVs

Curlgurl.ru (Russia), 75,000 UMVs

Bazaar.ru (Russia), 180,000 UMVs

Vogue.ru (Russia), 140,000 UMVs

Eva.ru (Russia), 150,000 UMVs

Buro247.ru (Russia), 120,000 UMVs

Cosmo.ru (Russia), 128,000 UMVs

Wday.ru (Russia), 75,000 UMVs

Alllure.ru (Russia), 300,000 UMVs

Ru.hellomagazine.com (Russia), 90,000 UMVs

Tatler.ru (Russia), 240,00 UMVs

Kleo.ru (Russia), 90,000 UMVs

7daus.ru (Russia), 75,000 UMVs

ELLE.ru (Russia), 900,000 UMVs

ELLE.ru (Russia), 900,000 UMVs

Online Coverage to Date Dream Clouds Coverage

Huffingtonpost.com (US), 87,612,128 UMVs

Style.com (US), 18,532,954 UMVs

Eonline.com (US), 12,031,564 UMVs

Radaronline.com (US), 11.311.246 UMVs

Nydailynews.com (US), 9,402,443 UMVs

People.com (US), 8,345,399 UMVs

Sheknows.com (US), 4,093,341 UMVs

Instyle.com (US), 3,587,952 UMVs

Hollywoodlife.com (US), 3,085,892 UMVs

Okmagazine.com (US), 2,077,592 UMVs

Justjared.com (US), 1,631,451 UMVs

Celebuzz.com (US), 1,608,206

Online Coverage to Date July Blogger Coverage

Introducing you to my favorite scent of the Marc Jacobs fragrance collection: Daisy Dream. Of all the scents ranging from Daisy, Lola and Honey, what draws me to the Daisy Dream is the soft floral tones and airy lightness about the fragrance. Nothing too sweet or saccharine, a single spray from the bottle brings out a fragrance of freshness. But it’s a sort of a fresh that arrives from a cold shower after a balmy night accented by a subtle hint of Daisy.

The new Marc Jacobs perfume is here! DAISY DREAM. "For the Daisy girl who dares to dream." I am in love with this light and airy scent. And how beautiful is this bottle?! It's a completely new design, giving the daisy embroidery a lace-like look. So ethereal, and beautiful. Whenever I wear this scent, I think of myself in all white. My most innocent little white lace dress.

That, barefoot, my favorite accessories, and sitting in the white sand. It's a youthful and free look I want to keep forever and ever. The new fragrance captivates delectable top notes of blackberry, fresh grapefruit, and succulent pear. The heart of the scent derives from jasmine, lychee, and blue wisteria.

The base is my favorite part. We're talking white woods, musk, and coconut water. This new bottle is the perfect addition to the rest of my Daisy collection. It's a more romantic and feminine take on the classic Daisy, and I'm in love.

The fragrance is available in all MJ/ MBMJ boutiques.

I am so in love with my new Daisy Dream perfume, the scent is so light and perfect for any summer occasion. The bottle shape covered in daisies is such a pretty piece added to my bathroom counter, the vibes of this new scent are ethereal, goddess like and freeing. It’s the perfect scent to spray on before a date with my fiance, it makes me feel super feminine and innocent!

The perfume is available at all Marc Jacobs/Marc by Marc Jacobs boutiques.

I’m spending this summer in an ethereal daydream with Marc Jacobs newest fragrance, Daisy Dream. It’s a sophisticated and airy perfume that reminds me of sweet and simple days. I think as a career woman it’s easy to get side-tracked by work and forget to not take ourselves so seriously. This summer I’m determined to relax more by spending time with the hubs and frenchies, and not forget to still dream.

When I’m choosing a fragrance, I’m always inclined for a scent that can evoke more than just a pretty scent. The blackberry and jasmine notes in this perfume is the perfect combination for the sophisticated woman who is still young at heart. Decorated with daisies and gold details over a petite blue bottle, this perfume bottle is possibly the most beautiful bottle I’ve ever seen. It’s currently available at Sephora & Bloomingdales. I was in love with this scent from the moment I first encountered it, and I hope you love it as much as I do!

The Marc Jacobs team recently asked me to create my own imagery eliciting a dreamy, free, and innocent vibe inspired by their new perfume, Daisy Dream. So with images of Juergen Teller’s work for Marc Jacobs floating in my mind, I slipped into my white jersey dress and shot some photos in Silverlake‌

I've always loved the idea of having a signature scent.

However, I'm a fickle creature. I can't help but constantly switch things up.

The one fragrance I never seem to tire of is the Marc Jacobs Daisy collection.

With each new iteration the perfume gets better and better. The new Daisy Dream is by far my favorite yet. It's my "new" signature scent for the summer.

Online Coverage to Date August Blogger Coverage

Alice Point (UK), 80,000 UMVs

“You may say i’m a dreamer, but i’m not the only one.”- John Lennon.

I am so excited to show you guys the photos I took of the new Marc Jacobs fragrance- Daisy Dream. Inspired by the bottle design I wanted to emphasis the floral element. What is more dreamy than laying in a bed of fresh wild flowers. Set in the calm and ever so beautiful, Switzerland. When I think of a dream capsule, I think about entrapping an idea or a goal or a plan. No matter how wild or seemingly impossible that dream may be, when you give it space and power, it Will come true. When I held the plump bottle up against the sky, I saw the sunlight shine through to me, the pastel colors of the vast sky marinated the perfume with its energy. The mirrored cap gave a perfect reflection of myself taking the picture and the grassland behind me. At that exact moment I realized i’ve just captured my dream…the sun, the earth, everything in between and me, capturing every moment- sharing every moment.

What would your dream capsule look like?

Make your own here (link) Don’t forget to share and inspire others with that Daisy fairy dust. ** In Stores now at LaneCrawford => xx CDD

Cindiddy (Hong Kong), 70,000 UMVs

Cindiddy (Hong Kong), 70,000 UMVs

If there’s one thing every woman needs it’s a signature scent. There’s nothing more personal, lasting and feminine than perfume or even essential oils that leave just a hint of beauty in the air. I’ve always been fascinated by smells, how they can bring back memories, leave an impression or lure you into a bakery or shop. It’s a powerful sense that triggers something different in each person.

I have a slight obsession when it comes to beautiful bottles and scents. When Marc Jacobs Fragrances asked me to test out the new Daisy Dream perfume I gladly accepted. The lace-like daisy pattern on the bottle was enough to grab my girly side’s attention but the light, floral fragrance is something I could wear everyday—and this week I have been.

Could I Have That (US), 90,000 UMVs

Could I Have That (US), 90,000 UMVs

In collaboration with Marc Jacobs, I shot this series in Santa Monica to show my take on a free and dreamy vibe. Decided not to take this opportunity not to roll around in grass and instead shot these just after it got dark on the beach. Perfect 80 degree summer nights are the best thing about thousand degree days so it’s good to maximize those. I love this new version of Marc’s Daisy along with their idea of creating a dream capsule around it. Create your own capsule here and you’ll get it back in a year’s time! You’ll probably smile upon receipt.

Fashion Toast (US), 1,500,000 UMVs

Fashion Toast (US), 1,500,000 UMVs

Marc Jacobs has done it again with a new dreamy perfume called Daisy Dream. I love the scent of my Daisy perfume and the new Daisy Dream perfume smells sweeter yet still light and airy with an equally adorable bottle covered in daisies.

They say never judge a book by its cover but it’s ok to judge a perfume by it’s bottle right? I love all the daisies covering this bottle and all the gold accents!

I never stop daydreaming and neither should you!

To celebrate the launch of the Daisy Dream, Marc Jacobs wants to know about your dream for a chance to win tons of gifts. Make sure to make your own Dream Capsule and submit here. Below is my Dream Capsule.

My dream consists of pretty flowers that remind me of romantic getaways, my happy place that is the beach, traveling to a city with great historic architecture… kind of sounds like my recent getaway, no?

Song of Style (US), 1,300,000 UMVs

Song of Style (US), 1,300,000 UMVs

To celebrate the launch of the new Marc Jacobs Daisy Dream perfume we were asked to share some of our dreams. Which is kind of the perfect time right now, because I love to travel and I’m about to see some of the most beautiful places of Asia in the next days. The Flacon will travel with me this time.

Since I have visited the Fragrance House myself I know how difficult it is to create a really good perfume and I really appreciate it. Marc Jacobs’s new perfume comes with a fruity headnote (blackberry, grapefruit and pear), the middle notes are blue wisteria, lychee and jasmine. You can smell a little bit of the cocos. To me it’s a very innocent and light perfume, just right for the day.

Marc Jacobs Fragrance has also created a dream capsule around Daisy Dream, where you can share your own personal dreams. After one year, it will be sent back to you. Maybe it will become true… untill then… I’ve made my own. If you want you can also instagram your dreams with the Hasthag #MJDAISYDREAM!

Bekleidet (Germany), 70,000 UMVs

Bekleidet (Germany), 70,000 UMVs

Have you ever felt like dreaming with your eyes open?

Feeling sensually surprised by a fruity sensation, suddenly left brightened, but curious …

Discovering yourself disturbed by a stunning incense, feeling bristle stroking you … strongly but softly. Looking for words to put onto this experience, ephemeral but unforgettable… You detest the idea of waking up? Well this is your dream, and as long as you are day dreaming, Marc Jacobs makes you feel awake.

I encourage you to create your own Dream Capsule HERE and feel the Day Dream vibe.

Fashion Vibe (Spain), 90,000 UMVs

Fashion Vibe (Spain), 90,000 UMVs

Marc Jacobs Daisy Dream This is only the second creative editorial I’ve taken on this year. Last year it was playing creative director, model and stylist for luxury brands Dolce & Gabbana, Louis Vuitton (in creative collaboration with Zanita) and Lancome – all collaborations I had complete creative control over and worked tirelessly on to create unique content for both Gary Pepper and each respective brand.

This year it has only been Lancome, as I’m so particular with what brands I work with and how I work with them. Often one element is wrong; there’s no creative freedom, it’s not a strong brand alignment, it’s too commercial, they have little or no budget – the list goes on. I can truthfully tell you I decline perhaps 90% of the work that comes in for the various reasons above, but the remaining 10% is when everything falls into place and I get to present work like this, work I truly love creating for you all and work that takes weeks to develop concepts, plan and execute to the quality I am happy with.

So, with much joy, I can finally share with you all some of my latest work in collaboration with Marc Jacobs to celebrate their new Marc Jacobs Daisy Dream Fragrance. I played the role once again as creative director, model and stylist while Luke was the photographer working his magic behind the lens.

When I smelt Daisy Dream for the first time I knew straight away how I would interpret it for Gary Pepper. Its fresh floral scent was incredibly light and it softly lingers around the rim of your nose as the seconds pass. It’s ethereal and dreamy with subtle notes of sweetness, keeping this fragrance true to the playfulness of the Marc Jacobs brand. I wanted to keep the concept and styling very simple – it’s about how fragrances make you feel. In this case, I felt like I was floating through an ethereal dream…

There’s also the element of the Marc Jacobs Daisy Dream Capsule – a fun little concept where you can join the thousands of dreamers and create your own dream capsule which Marc Jacobs will send back to you in one year. Anyone who has followed my brand from the beginning will know how much of a believer I am when it comes to following your dreams, which is why this concept couldn’t be more fitting.

“If life is but a dream, please don’t wake me up…”

Gary Pepper (Australia), 780,000 UMVs