Listing Presentation - Don Newell

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Dan Cottingham (President) and son Daniel Cottingham (Chief Operations Officer & Broker-in-Charge)

ABOUT US

Since 1983, Cottingham Chalk has put relationships at the center of real estate. Our strategy is to treat your family like our own— taking the time to get to know you and understanding your needs is essential to our process.

We strongly believe in community service. We’re always willing to lend a helping hand- to you and to each other- because we believe the best businesses serve others. Believing in the importance of collaboration and building relationships, our agents know the value of working for a company that promotes authenticity and commitment.

With more than three decades of residential real estate experience, Cottingham Chalk has built a team of innovative and passionate agents who can adapt to an ever-changing market to get you the very best results. When it comes to buying or selling a home, we offer sound advice and unwavering support at every step of the way.

WHY COTTINGHAM CHALK?

We take pride in our agents and the relationships they build with their clients. Cottingham Chalk also provides ongoing support and education for new and existing agents to ensure they remain knowledgeable about industry trends.

We Are Authentic

We’re dedicated to doing things the right way — with the utmost integrity and transparency. We treat your decision to buy or sell a home like our own and we take our role as your guide seriously – we get to know you, understand your needs, support you and treat you like part of our family.

We Are Committed

We believe in community and we’re always willing to lend a helping hand — to you and to each other — because the best businesses serve others. We are committed to our agents and their clients and will always do the right thing.

We Are Driven

We know that buying or selling your home is a big life transition, and our team is here to help you at every step of the way. We’re innovative and passionate about what we do, adapting quickly to an ever-changing market to get the very best result for you and your family. Strong relationships are the foundation of our success and fuel our growth for excellence.

WHY CHOOSE US

At Cottingham Chalk, everything we do is about you. For 35 years, we have been a market leader in Charlotte real estate because of the relationships we have built with our clients. Founded on sincere integrity and deep trust, these relationships are paramount to our business, and we are passionate about serving our clients.

Choose Cottingham Chalk because:

• We are experts. Our agents draw on the collective knowledge and experience of our entire company to ensure you are in-the-know on hyperlocal market activity.

• We are here for you. As a boutique firm, we tailor our services to meet your individual needs, and we work hard to provide a memorable real estate experience.

• We are constantly learning. Our agents are on the cutting edge of industry trends and are well equipped to navigate the ever changing real estate landscape.

• We are global. As a longtime member of Leading Real Estate Companies of the World and Luxury Portfolio International, we market your property to every corner of the globe, and we can help you find the perfect home anywhere in the world.

• We are leaders. Our agents serve our community and our industry, all while setting the standard for real estate excellence in Charlotte.

Average Days on Market

Sales Price to List Price Ratio

Average Sales Price

Cottingham Chalk: 7 Days Market: 18 Days

Sales Volume per Agent

Cottingham Chalk: 99% Market: 98%

Average Agent Experience

Cottingham Chalk: $524,000 Market: $260,000

We Sell Across All Price Ranges

Cottingham Chalk: $7.5 Million Market: Less than $2 Million

Cottingham Chalk: 10 Years Market: Less than 2 Years

From $4 million to $40,000 and everything in between!

We’re Local. We’re Global. RELOCATION TEAM

Award Winning Relocation Department

For over 30 years, the Relocation staff at Cottingham Chalk has had the pleasure of assisting individuals, families and groups as they relocated in to and out of the Charlotte area. And we have received numerous awards recognizing the delivery of excellent service to these transferees.

To mitigate the stressors of moving, our full-service relocation department works closely with the homeowner, real estate agent, corporation and relocation management company to make certain every step in the listing process is handled in an appropriate manner so the transferee’s relocation benefits are maximized.

By relying on our excellent coordination and effective communication skills, we maximize exposure of the transferee’s home to a large pool of potential buyers and sell and close within their specified timeframe. Relocation Director Suzanne Lail serves as the main point of contact and oversees the operations of the department.

Let our team take the worry out of your next move.

YOUR AGENT

DON NEWELL

“As

Professional Care & Quality Service!”

PROFESSIONAL ACHIEVEMENTS & DESIGNATIONS

National

Graduate CRRA

Program (2001)

CRRA Grievance Committee Member 2003, 2004

CMLS Board of Director for 2005, 2006, 2007

REALTOR® since 1985

Charlotte 5 Star Service Award recipient multiple years, including 2015, 2016, 2017 and 2018!

PERSONAL BACKGROUND

• Married 33 Years,

children

Member of Carmel Baptist Church

5th degree Black Belt Kempo Karate

Blue Belt in Brazillian JiuJitsu

Realtor Care Day Volunteer

Thank you for the opportunity

current real estate needs.

meet with you and discuss your home

At your invitation, it would be my pleasure to work with you!

goal would be to help you sell your home as quickly as possible and for highest possible price with the least amount of hassell!

-

I’M LOCAL I’M GLOBAL

Local Expertise, Global Connections, Powerful Marketing

As a member of Leading Real Estate Companies of the World® (LeadingRE) and Luxury Portfolio

International, Cottingham Chalk can advertise your luxury listing around the globe. LeadingRE is a network of over 560 independently-owned firms in over 70 countries on 6 continents. Membership in LeadingRE is by invitation only and reserved for market leaders. Cottingham Chalk is proud to have been affiliated with this organization for many years.

• Our agents are able to offer the benefits of Luxury Portfolio to our clients at no cost

• Your luxury home is posted to luxuryportfolio.com where it is syndicated to other websites, including the Wall Street Journal.

• The global reach for the Luxury Portfolio website is expansive, attracting over 3 million high-net-worth consumers annually.

LOCAL EXPERTISE, GLOBAL CONNECTIONS, POWERFUL MARKETING.

Luxury Portfolio International is the industry leader when it comes to marketing luxury properties. It is our partnership with this network that allows Cottingham Chalk to advertise your luxury listings both on a local and global level. Our agents can effectively market your home to a targeted, high net-worth audience utilizing quality marketing and branding tools both online and in print.

WE MARKET YOUR PROPERTY TO THE WORLD.

When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World,® we have the resources to market your property to the highest possible number of potential buyers. With 130,000 talented associates around the world, we expose your property to buyers on six continents ensuring more eyes on your property. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home.

Leading Real Estate Companies of the World is a pedigree denoting the very best companies who represent qualified clientele and wish to do business with similar firms. Each year our network is collectively responsible for over one million transactions on a global basis.

• Luxury Portfolio is a syndicated website Cottingham Chalk partners with that exclusively advertises homes listed at $800K and higher in the Charlotte market.

When your home is posted to our website locally, it is immediately promoted on the LeadingRE.com website. It is also immediately connected to the websites of over 565 of our affiliated real estate firms in the world.

When selling your luxury home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of LeadingRE and partner of Luxury Portfolio, we have the resources to market your property to the highest possible number of potential buyers. Cottingham Chalk is proud to be part of this global network where only the best of the best are able to offer these services to their high-end clients.

2021 TOP PRODUCERS

Leigh C. Corso Cindi Hastings Team Sara Roche Heather Montgomery

The Tuck Team Lisa Warren

Lucy Butler Lisa Rupp Chip Jetton

Katherine Hickman The Newell TeamKristen Pegg

The Becky Mcgrath Team

The Huneycutt Team

The Bell Team Sales Team of the Year

Callie Kelly Sales Associate of the Year

Cay Craig Laina Kafiti

Chris Black

Laurie Halt Team

Lindsay Redfern Kalie Koivisto

Sarah Kennerly

Buster Cox

Anja Zimmerman

Linda Henley

John Ogburn

Aaron Davis Anne Williams

Reba Hatfield

Kathryn Pearson Rookie of the Year

Mary Beth Snyder

2020 TOP

Becky McGrath Lisa Warren Cindi Hastings Team Hampton+Long Team

Sara Roche Lucy Butler

Heather Montgomery Catherine Cauthen Turner

Tuck Team

Kristen Pegg Anja ZimmermanJohn Ogburn

The Huneycutt Team

Leigh C. Corso

The Bell Team Sales Team of the Year Callie Kelly Sales Associate of the Year

Aaron Davis Lisa Rupp

Chip Jetton

Kalie Koivisto

Linda Henley Ensminger Team

Bertha Walker Anne Williams

The Laurie Halt Team

Catherine Houghland

Lindsay Redfern

The Newell Team Donna Anderson Katherine Hickman Rookie of the Year

Reba Hatfield Vickie Crawford

TOP PRODUCERS OF 2019

The Huneycutt Team

Lucy Butler Tuck Team Chip Jetton

Lisa Rupp Sara Roche Brandon Lawn The Fagan Team Heather Montgomery Becky McGrath

Kalie Koivisto Rookie of the Year

Anne Williams

FinchMiller Team

Hampton+Long Team

Leigh C. Corso Lisa Warren

Catherine Cauthen Turner Catherine Houghland

Cindi Hastings Team

The Bell Team Sales Team of the Year

Callie Kelly Sales Associate of the Year

The Newell Team Ensminger Team

Bertha Walker

The Laurie Halt Team

MARKETING PLAN

MARKETING TEAM

Innovative, Award-Winning Marketing Team

Successfully marketing a home requires industry know-how, skills, and dedication. With years of experience, the Cottingham Chalk team understands the complexities of marketing a home specific to each of Charlotte’s neighborhoods. We start by identifying our audience, targeting them with effective, timely, and memorable materials. We engage potential buyers with a full-service marketing plan to ultimately sell your home.

MARKETING SERVICES

• Cross reference our firm’s database of buyer clients and prospects with your home

• Collaborate with agents who have recently sold a home in your neighborhood or a high-end home

• Hire a professional photographer to capture your home

• Create a full-color marketing brochure

• Customize a detailed brochure that highlights the key rooms and special features throughout the house

• Create a listing on LuxuryPortfolio.com, showing your home to international buyers

• Host a Realtor® event for Cottingham Chalk Realtors and other Realtor firms with potential clients interested in buying

• Design an “Introducing Your Home” announcement and mail to affluent addresses in the Charlotte area, as well as luxury homes with families looking to upgrade

• Target relocation clients

• Offer showing advice and provide staging recommendations

• Clearly communicate pricing changes to seller and all potential buyers

• Showcase listings in local advertisements, like the Charlotte Business Journal

• Optional social media coverage of your home

• Up-to-date assessments of the market conditions

MARKETING BASICS

Property Brochure

In this customized brochure, we select the best professional photographs of your home and highlight all of the details that make your listing unique. The brochure is also available online at Issuu.com, with easy-to-navigate hyperlinks for potential buyers to access additional information.

For Sale Sign

The Cottingham Chalk logo has come to stand for integrity and loyalty over the years, and our For Sale sign signals that you’re working with a trusted partner with deep ties to the community.

CMLS “Matrix” Database

We regularly add and update all of our listings on the Charlotte Multiple Listing Service Matrix Database (CMLS), where licensed Realtors® can easily access important information to share with clients.

PROFESSIONAL PHOTOGRAPHY

Professional photography is essential to capturing the charm and character of your home, while highlighting architectural details. A well-photographed listing can lead to more showings and online viewings. We assemble photographs into a YouTube video, giving a virtual reality tour of your home.

Professional Photography & Virtual Tours

ADDITIONAL MARKETING

Direct Mail

With access to an up-to-date database, we target potential buyers with postcards mailed to specific areas or neighborhoods. The goal is to generate interest and inquiries about your listing.

Cottingham Chalk Property Tour

Our Cottingham Chalk Tour is another place to give your listing great exposure. The tour goes out to a variety of local agencies giving them an opportunity to preview your home.

DIGITAL MARKETING

Cottingham Chalk Website

The Cottingham Chalk website serves to highlight current listings to potential buyers. Regularly updated, the website is an accurate source that’s easy for online users to find and use.

To increase visibility of your home, we ensure your property is listed on the most popular real estate websites, giving national and international exposure. In addition to the websites below, your home will be featured on all IDX affiliated third-party websites.

The following are a few of the websites where we feature properties: zillow.com realtor.com luxuryportfolio.com charlotteobserver.com homes.com msn.com frontdoor.com

trulia.com carolinahome.com leadingre.com google.com homefinder.com yahoorealestate.com

Social Media

Social networking has become a great resource for our team to build relationships with the community, allowing us to share company updates, events, news, and market trends.

It’s also become an essential tool for our agents to connect with potential buyers and agents in the surrounding areas. Through various social channels, we offer behind the scenes snapshots, showcase recent listings, and promote property events.

Instagram

Get behind the scenes, amazing properties & CC events. check it out

Pinterest

Inspiration, tidbits & when it comes to homes, everything we love. check it out

LinkedIn

Charlotte information company news & market conditions. check it out

Facebook

If you are looking for a little bit of everything this is the ideal spot for anything CC. check it out

YouTube

Home to our virtual tours & company videos. check it out

LOCAL ADVERTISING

Print Advertising Opportunities

We advertise with local publications to reach buyers in a variety of neighborhoods. Publications are distributed to ideal clientele that are currently living in or want to live in Charlotte’s most popular areas.

You can find our ads in South Park Magazine, Charlotte Magazine, QC Exclusive, Charlotte Home & Garden Magazine and Our State Magazine.

YOUR PROPERTY

PROPERTY MARKETABILITY

Comparative Market Analysis & Pricing

We start by conducting a comparative market analysis for a realistic guide to estimate the best price obtainable in the current market. Our goal is to price your property realistically and competitively, without overpricing, so you can benefit from interest among buyers in the shortest time possible. We make sure to consider the competition, housing market conditions, and current supply of buyers to list your home at a price that challenges the competition, attracts attention, and ultimately generates activity.

Interior & Exterior Presentation

We’ll help you prepare the interior and exterior of your home, showcasing the unique features and architecture that will attract buyers. We have a long list of trusted painters, landscapers, and vendors than can get your home ready for viewings.

Marketing Plan

We’ll also compile a unique marketing plan to broaden your listing’s reach to potential buyers. Our plan includes print and digital channels that are frequently used by potential buyers.

External Factors

We believe it’s important to educate our clients about the external factors that may affect the success of a listing. They include:

Physical Features

Location, size and acreage, floor plan, architectural style

Market Conditions

Interest rates, financing availability, buyer demand

The Competition

Number of similar properties for sale, competitor pricing, financing, location and physical condition

STAGING FOR ALL 5 SENSES

As you prepare your home for sale, keep in mind that there is more to the process than meets the eye. While we rely almost solely on sight in our daily lives and particularly as we shop for homes, sometimes it’s the subtle engagement of our other senses that make the biggest difference.

Importance of Engaging All 5 Senses :

• Appeal to smell with fresh, subtle scents like flowers, plants, mild cleaning products, and candles that do not overpower. Smells from animals, damp spaces, or excessive cooking can be a major turnoff.

• Silence is uncomfortable, especially in an unfamiliar house. Make sure there is some form of white noise – the fan on the HVAC system, light music, or even some open windows if it’s nice out.

• Be sure the temperature is comfortable so people want to stay for a while, especially in summer and winter. Also, an inviting, relaxing place to sit can allow buyers time to take a load off and bond with a home.

• Having small snacks available can be a welcomed pick-me-up for people, especially when they are touring many homes. And you can never go wrong with chocolate.

• People’s eyes draw them to a house before anything else, so a neutral, decluttered, beautifully staged home is a must. Personal photos are generally a no-no, but a few that showcase a desirable lifestyle can help buyers connect with a home.

HOW LONG WILL YOUR HOME LAST?

A part-by-part guide to the life expectancy of the pieces and systems in your home

SELLERS CHECKLIST

INTERIOR

• Walls should be freshly painted (neutral color), free of nail holes, scuff marks and free of any unframed pictures, posters, etc.

• Floors should be clean and in good condition

• Carpets should be vacuumed; clean them if needed

• Clean HVAC registers and grates

• Clean all windows and doors; Ensure that all open and close easily

• Make certain all cabinetry doors and drawers open easily

• Repair or replace faulty wall switches, outlets and light fixtures; make certain all light bulbs work!

• Tighten or repair leaky faucets and/or noisy toilets

• Ensure all kitchen cabinets, countertops & appliances are clean (inside & out)

• Bathrooms should be sparkling clean, including tile and grout. Faucets should be polished; bathtubs and show ers should be caulked as needed

• Bedrooms should be straight, clean and free of clutter

• Remove all clutter from rooms and closets. Clutter will always make a room or even an entire house appear smaller!

• Make certain there are no food or pet odors

• Have an aroma that will make a prospective buyer feel at home: fresh bread, cookies, cinnamon on the stove, etc.

• Make your house as light, airy and spacious as possible

• For every showing, open drapes, turn on lights, turn the stereo on, keep pets in a contained area, and set the heat/air at a comfortable temperature

SELLERS CHECKLIST

Cottingham Chalk has put together a helpful checklist for sellers that want to make an excellent first impression to potential buyers.

EXTERIOR

• Remove all debris from yard (rotting lumber, sticks, leaves, and trash)

• Lawn should be cut and trimmed; cut in diamonds by mowing at right angles. Aim to leave the grass 2” high

• Spray or remove weeds from driveway, natural areas, patio and sidewalk

• Trim/prune shrubbery. If you have older shrubs/trees, trim them for a fresher look

• Apply a fresh layer of mulch/pine needles in natural areas and around trees

• If you have heavy tree cover, trim to allow additional light

• Plant flowers, seasonal bulbs; place “welcome” flowerpots at your entrance

• Power wash exterior, patio, sidewalk and stoop; no mildew should be present

• Gutters should be cleaned out, any holes repaired; downspouts should be routed away from the house, allowing for proper drainage

• Put a new door mat at the front door

• Clean screens, windows and storm windows

• If necessary, paint exterior. No exposed wood or peeling paint should be visible

• Replace any deteriorated exterior siding, etc.

• Repair any loose bricks at porches, stoops, etc.

• Caulk or mortar any area where there is a gap (brick siding, patio, steps, siding, around chimney, etc.).

• Remove firewood away from the house

• Remove any wood debris from the crawl space or basement

• Crawl space door should be in good condition

• Straighten entire garage and/or basement

MOVING CHECKLIST

Two Months Before Moving:

• Investigate moving options. Get quotes in writing.

• Create a “move file” to keep track of estimates, receipts, and other important formation.

• Check with the IRS to see what expenses can be deducted on your next tax return. Let them know your new address.

• Pull together medical and dental records as well as prescriptions for your family and pet(s).

• Arrange to have school records transferred.

• Call your insurance agent to see what changes to expect in your policies. Give them your new address.

• Contact member organizations you have joined. Ask how you can end, sell, or transfer your memberships.

• Inventory all household items to be moved.

• Make a list of friends, relatives, businesses and credit card companies who need to be notified of your move.

• Start working your way through each room taking inventory and deciding what to get rid of.

• Start planning a yard sale or donate to local charity.

• Plan to use up things that can’t be moved.

• Purchase boxes and other packing supplies.

One Month Before Moving:

• Get an itemized list of all moving related costs and review with mover.

• File a change of address through your post office.

• Update magazine subscriptions with new address.

• Contact utility companies to disconnect, transfer, or connect service.

• Call your newspaper carrier, lawn service, pool cleaner, trash pick-up, security company, etc. and set a date to cancel your service.

• Make sure all library books are returned and all dry cleaning or items out for repair are picked up.

• Start packing items you don’t use.

• Decide if you will keep plants or give them away.

• Properly dispose of flammables and poisons.

• Have your automobile serviced.

• Contact your bank and/or truck rental reservations.

• Make arrangements for your pet(s) for moving day.

• Call the Animal Control facility in your new county to find out about regulations for licenses, tags, vaccines needed for your pet(s).

One Week Before Moving:

• Finish packing and prepare an “essentials” box. Designate several boxes and items as “last load”.

• Drain gas and oil from your mower and other motors. Gas grills, kerosene heaters, etc. need to be emptied as well.

• Empty and clean your refrigerator at least 24 hours before moving day. Don’t forget to thaw your freezer.

• Prepare all appliances for loading.

• Fill any necessary prescriptions, medications needed for your family and pet(s) for the next two weeks.

• Do not ship any valuables (jewelry, legal documents, money, insurance policies) with the moving company.

• Prepare specific directions to your new home for your moving company, including your travel itinerary and emergency numbers. Be sure to leave a copy of this information with someone you trust.

• Don’t disconnect your phone until the day after loading.

• Pick up ice, beverages and snacks for moving day.

• Have currency on hand for day of move.

Moving Day:

• Make sure family and friends know about your new address.

• Have your children help out. Keeping them involved makes it easier for them to take the move in stride.

• Strip beds. Cover mattresses with mattress bags.

• Walk through every room and check every closet as well as your garage and yard to see if you forgot anything.

• Be sure to leave all keys, garage door openers, warranties, remote controllers, etc…for the new homeowner or Realtor.

• Turn off water and lights and set the thermostat at 55°. Lock windows and doors. tags, vaccines needed for your pet(s).