Cottingham Chalk Listing Presentation

L I S T I N G YO U R

HOME

SIMPLY THE

BEST

Cottingham Chalk consistently outperforms the market.

Our agents draw on the collective knowledge and experience of our company. No house or person is the same. We get that. As a boutique firm, we’re able to provide a customized and tailored experience. Simply put, we set the standard for real estate excellence in Charlotte.

MARKET

LEADERS

Lower Average Days on Market

Higher Sales Price to List Price Ratio

Higher Average Sales Price

We Sell Across All Price Ranges

Higher Sales Volume per Agent

Higher Average Years of Experience

AT A GLANCE

COTTINGHAM CHALK

Daniel Cottingham (Chief Executive Officer )

$10+

Dan Cottingham (Founder)

3

Leigh C. Corso (VP of Brand & Engagement)

5

Billion in Residential Sales

Canopy Association Realtors® of the Year

Time Crown of Excellence Winner – Leading Real Estate Companies of the World®

8

2012

2019

Canopy Association Presidents

Charlotte Business Journal Best Places to Work

Charlotte Business Journal CEO of the Year

Built on a foundation of integrity and trust, Cottingham Chalk has a long history of serving the Charlotte community.

From the beginning, our focus has been on people. Attracting the best brokers to build their careers under our roof and empowering them to provide excellent service to our community, and in turn, attracting the best clientele to trust us to shepherd them through the process of buying or selling a home.

We identify wonderful people and develop them into excellent real estate agents, not the other way around. Our focus on homegrown talent has created a collaborative environment where brokers work together, share ideas, and support each other — and our clients reap the benefits of working with agents who are their best selves. Our brokers start here, learn here, grow here, and flourish here. They are leaders in our community and our industry.

Now in our second generation of leadership, we are a family business more than ever.

We help each other, we trust each other, we care about each other. When you work at Cottingham Chalk, you are part of the family. When you hire a Cottingham Chalk broker, you have the entire company in your corner.

As a local, independent company, we are free to focus on the big picture as opposed to next quarter’s numbers. We can stay the course when it is the right path, and we can adjust quickly when change is appropriate. As an exclusive member of Leading Real Estate Companies of the World®, we are equipped with market leading resources to serve our clients both locally and around the globe.

Melissa Alatsis, GRP Relocation Coordinator

Suzanne Lail, CRP, GRP Relocation Director

“Matchmaking is the best part of our job! We take time to listen to and understand each client’s specific requirements so that we can connect them with the best Cottingham Chalk agent to fit their needs. Our goal is to eliminate stress and ensure our relocating clients are in excellent hands.”

— Suzanne Lail, Relocation Director

MEET OUR

RELOCATION TEAM This dynamite team has received numerous awards recognizing their excellence in service. Suzanne Lail brings over 30 years of real estate experience to her position as Relocation Director. She cultivates relationships with corporations relocating to our area and is often involved in the recruiting process, working closely with global relocation management companies and training our brokers on the process. She counsels transferees moving into and out of Charlotte, making sure to maximize their relocation benefits. Melissa Alatsis’ background in marketing, program development and client services makes her excel as our Relocation Coordinator. She fosters our affiliation with Leading Real Estate Companies of the World® by growing our broker-to-broker referral business. With this elite, invitation-only affiliation, we are proud to give our sellers incredible global exposure.

Consistent nominees, leaders & winners of the Leading Real Estate Companies of the World® annual conference awards

I’M LOCAL

I’M GLOBAL Local Expertise, Global Connections, Powerful Marketing As a member of Leading Real Estate Companies of the World® (LeadingRE) and Luxury Portfolio International®, Cottingham Chalk can advertise your luxury listing around the globe. LeadingRE is a network of over 560 independently-owned firms in over 70 countries on 6 continents. Membership in LeadingRE is by invitation only and reserved for market leaders. Cottingham Chalk is proud to have been affiliated with this organization for many years.

Luxury Portfolio International is the industry leader when it comes to marketing luxury properties. It is our partnership with this network that allows Cottingham Chalk to advertise your luxury listings both on a local and global level. Our agents can effectively market your home to a targeted, high net-worth audience utilizing quality marketing and branding tools both online and in print.

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Luxury Portfolio is a syndicated website Cottingham Chalk partners with that exclusively advertises homes listed at $800K and higher in the Charlotte market.

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Our agents are able to offer the benefits of Luxury Portfolio to our clients at no cost.

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Your luxury home is posted to luxuryportfolio.com where it is syndicated to other websites, including the Wall Street Journal.

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The global reach for the Luxury Portfolio website is expansive, attracting over 3 million high-net-worth consumers annually.

When selling your luxury home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of LeadingRE and partner of Luxury Portfolio, we have the resources to market your property to the highest possible number of potential buyers. Cottingham Chalk is proud to be part of this global network where only the best of the best are able to offer these services to their high-end clients.

MEET OUR

MARKETING TEAM Successfully marketing a home requires industry know-how, skill and relationships.

The award-winning Cottingham Chalk marketing team understands the complexities of marketing a home specific to each of Charlotte’s unique neighborhoods. Our team assists our agents with the following, making sure your home looks its best and gets in front of as many targeted potential buyers as possible: • • • • • • • • • • •

Cross reference our firm’s database of buyer clients and prospects with your home Collaborate with agents who have recently sold a home in your neighborhood Hire a professional photographer to capture your home Create a full-color marketing brochure and digital brochure Create a listing on LuxuryPortfolio.com, showing your home to international buyers Host a Realtor® event for Cottingham Chalk Realtors® and other Realtor® firms with potential clients interested in buying Target relocation clients Offer showing advice and provide staging recommendations Showcase listings in local online and print advertisements, like Charlotte Home Design and Decor Magazine, Scoop Charlotte, etc.

Feature your home on Cottingham Chalk social media channels Provide up-to-date assessments of the market conditions

Nicole Hannon

Senior Marketing Coordinator

Meade Dadkhah

Senior Marketing Coordinator

“Our team is constantly innovating and staying on top of industry best practices so that we can incorporate the most effective tools available when marketing our homes. Showcasing your home looking its best to the most targeted audience possible is our goal with each home that we are entrusted to help sell.”

ANALYZE

YOUR HOME Effectively pricing your home is critical. As experts in the Charlotte market, we take a targeted and tailored approach to prepare a top notch pricing strategy and game plan.

To do this, we will: • • •

Preview active competition and recent sales Complete a comparative market analysis (CMA) Analyze factors affecting saleability: Location

Condition

Marketing

Price

PREPARE

YOUR HOME We’ll help you prepare your home from the inside out, making sure to highlight all its best features. Showing condition is critical to obtain the highest possible offer. We will help you by providing recommendations and facilitating any necessary updates to maximize your home’s value, such as: • • • • • •

Professional staging Painting Landscaping Minor repairs Professional cleaning Decluttering

CAPTURE

YOUR HOME In this digital age, buyers will see your home online first, so capturing it with quality professional photos is paramount. With our in-house marketing team and long-standing relationships with local real estate photographers, we make sure your home stays at the forefront of buyers’ minds by offering the following services: • • • • •

Professional photography Matterport Virtual Reality Tour Professionally drawn floor plan with measurements Customized property brochure Digital property brochure via Issuu.com

PRESENT

YOUR HOME 5 528

C A R M E L PA R K D R I V E

Carmel Park C H A R LOT T E , N O RT H CA R O L I N A

HOME TOUR

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For Sale Sign — We are highly regarded as real estate experts in the Charlotte community. Our sign in your yard signals you’re working with the best.

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CMLS “Matrix” Database — Our listings are included on the MLS where Realtors can easily access important information to share with their clients.

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Company Tour — Your home will be featured on our new listing Tour. Each Thursday, we invite brokers with potential buyers to preview our new listings.

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Broker Event — Host a coffee, luncheon or wine and cheese to invite our network of brokers to view your property and spread the word.

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Open House — Effective way to showcase your home to potential buyers.

PUBLISH

YOUR HOME JUST

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Direct Mail — Neighbors love to spread the word. We deliver “Just Listed” postcards within your neighborhood and nearby spots targeting potential buyers when appropriate.

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Print Advertising — Our marketing team has relationships with select local magazines. You’ll find us in SouthPark Magazine, Charlotte Home Design and Decor Magazine, Myers Park Life, SouthPark Life, QC Exclusive Magazine, and more. We have demographics and reach data to determine where best to publish your home when appropriate.

LISTED 326 Colville Road Eastover Gorgeous home on a corner lot on one of the most sought after streets in the heart of Eastover. Extensively renovated in 2014 by Salins, this stately house features a fantastic floor plan for everyday living and entertaining.

5 Bedrooms / 5.1 Baths MLS # 3719071 | $2,500,000

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Digital & Social Media — • Highlighted on Cottingham Chalk’s social media channels • Featured on select outside social media channels • Search Engine Optimization • Paid Social Campaigns • Email Marketing Campaigns • Website Syndication

COTTINGHAMCHALK.COM

FROM START TO

FINISH

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