Why Pressure Sensitive Label Films are here to stay? Packaging is the first point of contact for consumers in retail markets, and shelf appeal and print decoration are the two biggest deciding factors. Shelf appeal and print decoration not only bring identification to the brand, but they also enhance the appearance of a product. Needless to say, the role of labels in shelf appeal and print decoration of a product is crucial, and pressure sensitive label (PSL) films are the best choice. PSL films not only satisfy these two parameters, but exceed expectations and boost the product’s shelf appeal. What makes PSL films so special?
Pressure sensitive label films are universal printable films. This means these films provide excellent printability with most of the printing process like UV, flexography, gravure, screen, letterpress or offset. In addition, these films are compatible with special print effects like embossing, gold and silver foiling to enhance the look of the label. What’s more, these prints are also compatible with all ink-based systems such as UV and water-based. These obvious advantages of PSL films make them a natural choice for diversified industries like home and personal care, and food and beverage where a lot of importance is laid on the visual appeal. Pressure sensitive label films also find use in pharmaceutical products. Let’s take a closer look at some of the advantages of PSL films. 1. Pressure sensitive label films provide excellent printability Labels need to be attractive and catch eyeballs of the consumers. The print on the label determines whether the consumer will buy the product or not. A number of factors determine good printability of the label. But the two most important are the ink transfer to the film and the interaction between the printing ink and the label. Pressure sensitive label films fair very well on both these accounts.