TREND REPORT 2024
Published in October 2023
Table of Contents
1. The Rise of Resimmercial
7
THE BATHELIER “ANANDA” DESIGNED BY CLAUDIA AFSHAR
2. The Future of the Bathroom is the Spathroom
13
3. Kitchens Remain King
16
4. Metallics Are Making a Statement
21
5. The Industry Shifts Toward Sustainability
24
6. What’s In, Out and Spurring Design Debate
31
7. Luxury Living Expands Outdoors
34
DESIGN BY JEREMY DESIGN ASSOCIATES & PHOTOGRAPHY BY LINDSEY TANNER
4
As the industry looks ahead to the new year, Cosentino is proud to share the results of the brand’s first North America Trend Report. At the forefront of innovation and design, the Cosentino 2024 North America Trend Report provides an in-depth look at current in-style trends, those that are fading, and the trends that are shifting the industry as a whole. As the Spanish global leader in the production and distribution of innovative and sustainable surfaces for the world of architecture and design, Cosentino is committed to providing homeowners and designers the support and inspiration they need to bring their projects to life. To further serve as a resource, Cosentino has tapped top interior designers to provide insights and tips as well as design inspiration from their own work, throughout the report. Designers include: Barry Dixon, Laura Kirar, Richard T. Anuszkiewicz, and Sarah Brook Eilers.
COSENTINO TREND REPORT
We encourage you to share your own thoughts and reactions on social media @cosentinousa. Thank you.
5
IPSOS survey methodology
This report was informed by an IPSOS survey, one of the largest market research companies in the world, commissioned by Cosentino. This survey was conducted online within the United States from June 12-22, 2023, among 700 U.S. adults ages 18 and older including 200 independent design and architect professionals and 500 homeowners who have made home renovations in the past 5 years and/ or intend to do so in the next year, and typically purchase mid-high tier products. The sampling precision of IPSOS research is measured using Margin of Error assuming unknown population and a proportion percentage of .5. The sample data is accurate to within +/- 4.4 percentage points for homeowners and +/- 6.9 percentage points for design and architect professionals.
6
COSENTINO TREND REPORT
DESIGN AND PHOTOGRAPHY BY LAURA KIRAR DESIGN
7
1
The Rise of Resimmercial: Commercial and Residential Design Come Together. Hotel design trends have started to make their way into homes, as both homeowners and designers increasingly incorporate hospitality-inspired design elements to elevate their own spaces. At the same time, the lines between home, work, and play are blurring, and this is having a major impact on commercial and hotel design. This convergence of commercial and residential has led to the rise of resimmercial design, pushing the traditional boundaries and resulting in a whole new category.
Laura Kirar Laura Kirar Design
“ As residential design elements integrate into commercial spaces, there’s been a trend towards more inviting and comfortable hospitality environments. For example, the use of warm and cozy textiles open and flexible layouts that encourage interaction and relaxation; and nature-inspired elements like natural materials, which contribute to a soothing and rejuvenating ambiance.”
8
Hotel-Inspired Home Design Below are the top 3 coveted hospitality features for home: Designers
69% Spa-inspired bathroom 45% Indoor/Outdoor Walkout Patio 45% Custom Furniture
Homeowners
53% Spa-inspired bathroom 49% Indoor/Outdoor Walkout Patio 41% Indoor/Outdoor Fireplace
Designers are bringing vacation inspiration back home Designers
COSENTINO TREND REPORT
70% 58%
Homeowners Find inspiration from resorts and hotels. Find inspiration from a travel destination.
50% 43%
Find inspiration on Instragram and social platforms.
Find inspiration from websites and blogs.
DESIGN BY JEREMY DESIGN ASSOCIATES AND PHOTOGRAPHY BY LINDSEY TANNER COSENTINO PRODUCT FEATURED DEKTON NEURAL AND SOMNIA.
9
DESIGN BY RONDO POOLS AND PHOTOGRAPHY BY REED BROWN PHOTOGRAPHY COSENTINO PRODUCT FEATURED DEKTON NATURA
What are your top tips for bringing hospitality-inspired design elements into residential spaces?
“Grand, luxurious floral arrangements are a hallmark of hotel lobbies. Placing a floral arrangement on a console table or in an elegant vase in your entryway can set the tone for your entire home.”
Sarah Eilers
Lucas/Eilers Design Associates
“Incorporate comfortable furniture, cozy textiles, and carefully curated lighting to evoke a sense of comfort and indulgence.”
Laura Kirar
Laura Kirar Design
“Sumptuous beds and luxurious baths should be emulated at home. And every room can use a bar cart!”
Barry Dixon Barry Dixon Inc.
“Fragrance is something that I think people can easily integrate and is often over sighted in their home. I recommend a full home air diffuser.”
Richard T. Anuszkiewicz Design Galleria
10
Residential’s Growing Influence on Commercial Design When it comes to having the comforts of home in commercial spaces, homeowners and design professionals are most attracted to the following:
Luxurious lounge areas/reading nooks
High-end kitchen spaces within a hotel suite
COSENTINO TREND REPORT
Full Sit-Down Vanity
Designers
Homeowners
67%
59%
48% 55% 47%
44%
11
DESIGN BY BARRY DIXON INC. AND PHOTOGRAPHY BY GORDON BEALL
COSENTINO TREND REPORT
12
DESIGN BY REMY MEIJERS DEKTON LUNAR, KRETA AND LAURENT
13
2
The Future of the Bathroom is the Spathroom Bathrooms are moving beyond the practical, to become the ultimate sanctuary for wellness and relaxation. Both designers and homeowners selected a spa-inspired bathroom as the top hotel design element to bring to life within their own home.
Both groups ranked a spa-inspired bathroom within their top three home priorities overall.
69%
53%
Designers
Homeowners
The bathroom is the second biggest investment in the home. Designers and homeowners are spending:
17-20% 23% Vs.
Budget for Bathrooms
Budget for Kitchen
14
“Spathroom” material choices: Large Tile/Stone Slabs
High End Vanity
46%
42%
45%
39%
Designers
Homeowners
Designers
Homeowners
Luxury Flooring
Oversize Bathtub
41%
39%
Designers
Homeowners
COSENTINO TREND REPORT
Doorless showers
35%
33%
Designers
Homeowners
37%
35%
Designers
Homeowners
15
BATHROOM DESIGNED BY PALADINO RUDD INTERIOR DESIGN © 2023 NICKOLAS SARGENT OF DBA SARGENT
Elizabeth Ramos Marketing Director, Cosentino Americas
“From countertops to flooring, shower walls and trays, sinks, custom furniture, and more, surfacing has endless possibilities to elevate the bathroom. C-Bath is Cosentino’s comprehensive approach to reimagining the bath space through design and technology with our full product offering and inspirational project imagery.”
16
3
Kitchens Remain King Kitchens are known as the heart of the home, and for both designers and homeowners they also remain the number one priority when renovating. Both groups dedicated the largest percentage of their total budget to kitchen updates (23%). Additionally, designers and homeowners are prioritizing an integrated kitchen for their outdoor space:
83%
70%
Designers
Homeowners
COSENTINO TREND REPORT
As kitchens continue to become more personalized, design-driven spaces like a “dream kitchen” are at the top of nearly everyone’s list.
Barry Dixon Barry Dixon Inc.
“ Our clients believe quality will stand the test of time. We are seeing more high-end appliances and cabinets than ever before - as well as multiple sinks, a special “trophy” range, lots of counter space and hidden appliances.”
17
DESIGN BY WENDY GLAISTER INTERIORS AND PHOTOGRAPHY BY MARK VERSCHELDEN COSENTINO PRODUCT FEATURES: SILESTONE STELLAR SNOW | KENSHO
COSENTINO TREND REPORT
018
DESIGN BY MAURICIO GUTIÉRREZ OF DESIGN INFLUENCE
19
DESIGN AND PHOTOGRAPHY BY RICHARD T. ANUSZKIEWICZ / COSENTINO PRODUCT FEATURED: DEKTON LIQUID SHELL
Richard T. Anuszkiewicz Design Galleria
“ My dream kitchen is a more entertainment-focused space that focuses on bringing thoughtful experiences to guests. Three highlights are my Dekton Kelya countertops for their subtle veining and tactile honed texture; my Kallista Gunmetal One faucet and Bacifiore Polished Sink and the Monogram designer appliance collection, which I created with the brand for distinction and customization in the home.”
20
COSENTINO TREND REPORT
SILESTONE LE CHIC IN ECLECTIC PEARL
21
4
Metallics Are Making a Statement From Showers to Countertops, 2024 will be The Year of Metallics Homeowners and designers agree, metallic accents are on the rise in home design. Designers selected metallic accents as their top up and coming trend, while homeowners rated it number two. This glamorous design element is on the rise - offering opportunities to personalize through surfacing, decorative fixtures, appliances, textiles, or even plumbing.
How are metallics being incorporated in projects? Designers
Homeowners
79% Shower projects 72% Cladding 68% Fireplaces 66% Kitchen countertops
76% Showers 69% Kitchen countertops 61% Flooring 60% Fireplaces & cladding
22
COSENTINO TREND REPORT
SILESTONE®’S NEWEST COLLECTION, LE CHIC, IN PARISIAN BLEU FEATURING A DEEP BLUISH TONE, POWERFUL CHARACTER AND FINE OCHRE-TONED VEINS
The latest Silestone introduction - Le Chic - features expressive veining and metallic accents, with eye-catching statement pieces at the intersection of fashion and design. The diverse colorways of Le Chic offer both silver and gold tones and can be used to create a variety of looks, from modern and sleek to traditional and elegant.
23
DESIGN AND PHOTOGRAPHY BY RICHARD T. ANUSZKIEWICZ COSENTINO PRODUCT FEATURED DEKTON KAHLO
“ I use metal and metallics to make spaces feel more glamorous and luxurious. When you subtly balance these elements in, it can deliver high impact and allow the space to truly shine. The Le Chic collection with Silestone is a perfect balance for a striking accent.”
Richard T. Anuszkiewicz Design Galleria
24
5
The Industry Shifts Toward Sustainability What Matters Most to Designers and Homeowners: Sustainable Products 70% of designers and 58% of homeowners selected sustainable products as a top industry trend, as increased awareness of environmental impact and a growing range of sustainable products make sustainable design practices more common than ever.
What sustainability aspects do designers look for when specifying?
COSENTINO TREND REPORT
84% products made with responsibly sourced materials 82% products made with recycled materials 73% products with minimal to zero water waste 73% carbon neutral products “When guiding clients towards sustainable choices, I emphasize the long-term benefits of environmentally friendly materials and practices, showcasing how they contribute to healthier living spaces and reduced ecological impact. I highlight the durability and quality of sustainable products, often resulting in longer lifespans and less frequent replacements.”
Laura Kirar Laura Kirar Design
25
DESIGN BY JEREMY DESIGN ASSOCIATES AND PHOTOGRAPHY BY LINDSEY TANNER COSENTINO PRODUCT FEATURED DEKTON SOMNIA
26
Millennials are the driving force behind the industry shift towards sustainability, and all generations prioritize products made with responsibly sourced materials the most. Millennials value:
78% Products made with responsibly sourced materials 73% Products produced with minimal to zero water waste 72% Products made with recycled materials 68% Products produced using renewable energy 68% Products that are carbon neutral 67% Solar energy Gen - Z
82% Products made with responsibly sourced materials 70% Products made with recycled materials 67% Solar energy
COSENTINO TREND REPORT
Gen - X
72% Products made with responsibly sourced materials 63% Products made with recycled materials 62% Products produced with minimal to zero water Baby Boomers rated all sustainability factors lowest.
27 DESIGN BY KB DESIGN AND PHOTOGRAPHY BY KENNY RICHARDS PHOTOGRAPHY COSENTINO PRODUCT FEATURED DEKTON MORPHEUS, A CARBON-NEUTRAL PRODUCT.
28
COSENTINO TREND REPORT
COSENTINO INDUSTRIAL WATER TREATMENT PLANT
As the only cradle-to-grave carbon-neutral surface on the market, Dekton® offers a versatile, eco-friendly solution for any space. For high impact interior spaces, Cosentino’s HybriQ® by Silestone® technology uses 99% recycled water and 100% renewable energy while producing no particle emissions and zero water discharge - ensuring all Silestone products are supporting environmental conservation without sacrificing style and durability.
29
COSENTINO HAS ONE OF THE LARGEST GROUND-BASED SELF-CONSUMPTION PHOTOVOLTAIC PLANTS IN SPAIN WITH OVER 38,000 SOLAR PANELS.
Eduardo Cosentino EVP Global Corporate Sales & CEO, Cosentino Americas
“The industry shift towards sustainability is a huge priority for future generations, and we have to work together to make it happen. For us, sustainability is not just about the materials we use or the way we produce our products, it’s about considering the entire lifecycle of our products and maintaining a business model that supports innovation and environmentally safe practices.”
COSENTINO TREND REPORT
30
DESIGN AND PHOTOGRAPHY BY RICHARD T. ANUSZKIEWICZ COSENTINO PRODUCT FEATURED: DEKTON NEURAL AND SOMNIA
31
6
What´s In, Out, and Spurring Design Debate Earth Tones are In, Rustic is Out, and 70’s Design is Polarizing Design is always evolving - and designers and homeowners may not always share the same sentiment about the latest style statements.
What are the top style trends? Designers
Homeowners
Earth tones & neutral palette
72%
65%
Sustainable products
58%
70%
Custom furniture
56%
69%
32
What´s on it´s way out? Designers
Homeowners
55% 36% Modern farmhouse 37% aesthetic / shiplap 44% Rustic designs
What´s most polarizing? 70s-inspired design Designers
Homeowners
22% 43% 57% COSENTINO TREND REPORT
Ranked it as an upand-coming trend
Ranked it as an out of style trend
Ranked it as an out of style trend
DESIGN BY LAURA KIRAR AND PHOTOGRAPHY BY PEPE MOLINA
33
DEKTON ONIRIKA NEURALDESIGN BY NINA MAGON
34
7
Luxury living expands outdoors Designers and Homeowners Are Focusing on Luxurious Outdoor Amenities Respondents are looking for ways to make their outdoor spaces an extension of their home and are investing in luxury amenities to do so, with the added benefit of increasing property value.
Designers and homeowners are leveling up their outdoor renovations by prioritizing upgrades. Designers
Fire Features
COSENTINO TREND REPORT
Outdoor bars and entertaining spaces
Homeowners
88% 79% 90% 74%
To create oasis-like backyards Designers are also prioritizing outdoor kitchens pools and plunge pools
83% 76%
35
URBAN BONFIRE, FRONTIERS DESIGN + BUILD, PARAGON KITCHENS AND STUART VISUALS
36
COSENTINO TREND REPORT
DESIGN BY LUCAS/EILERS DESIGN ASSOCIATES AND PHOTOGRAPHY BY STEPHEN KARLISCH PHOTOGRAPHY
Sarah Eilers Lucas/Eilers Design Associates
“When designing a luxurious outdoor living space, we prioritize proper coverage from the sun, a beverage center, summer kitchen, dining area, and lounge seating with a fireplace and TV.”
37
O
DESIGN BY LUCAS/EILERS DESIGN ASSOCIATES AND PHOTOGRAPHY BY STEPHEN KARLISCH PHOTOGRAPHY COSENTINO PRODUCT FEATURED: DEKTON SOKE INDUSTRIAL HONED
COSENTINO TREND REPORT
38
THE NEWEST DEKTON COLLECTION, PIETRA KODE DESIGNED BY DANIEL GERMANI
39
ONE OF THE NEWEST DEKTON COLLECTIONS, ONIRIKA IN NEURAL
“We’ve seen a growing number of homeowners seeking surfaces that can withstand outdoor elements, while providing an elevated, cohesive look to their interior design choices. Dekton is excellent for outdoor use due to its resistance to UV rays and thermal shock. It can be used for pavers, facades, patios, firepits, pools and more, leaving homeowners with endless design options for all of their outdoor projects.”
Elizabeth Ramos Marketing Director, Cosentino Americas
NORTH AMERICA HEADQUARTERS 355 Alhambra Circle Suite 1000, Coral Gables, FL 33134 United States of America 786.686.5060 @CosentinoUSA @CosentinoCanada www.cosentino.com