Step into Copenhagen’s 3 Days of Design with our team’s curated highlights. From innovative installations to awe-inspiring designs, discover the very best of this year’s event.
Click on one of the team photos to uncover their favourite moment or read on to discover all our top picks >
The diverse range of products on display, from furniture to lighting and accessories, showcased a harmonious blend of timeless elegance and contemporary aesthetics.
Exploring the intricacies of each design, I was struck by the meticulous attention to detail and the passion behind every creation. Engaging with talented designers and artisans, the brand is well on their way to becoing a one-stop lifestyle destination.
Mathew
Always a team favourite, this year HAY unveild a refreshed showroom alongside news and previews for 2023.
My personal favourite was the Boa table, by Stefan Diez. Boa redefines the traditional conference table with a sustainable approach and user-friendly assembly, inspired by the traditional skills of Japanese bamboo craftsmanship.
Launching three new products, PLEASE WAIT to be SEATED, welcomed us into their flagship showroom with open arms.
Speaking with OrtegaGuijarro Studio on the development of their beautiful new chair, the Sirocca, was a personal highlight.
Momento Water Jug
PLEASE WAIT to be SEATED
Sirocco Chair by Ortega Guijarro
HAY AAC Recycled by Hee Welling
HAY Apex Clip by John Tree (preview)
GUBI Multi-Lite Portable by Louis Weisdorf (preview)
GUBI Model 597 by Gianfranco Frattini
HAY Chisel Loune Chair by Andreas Bergsaker
For the 10th anniversary of 3daysofdesign, &Tradition invited visitors into their Copenhagen home to experience a 360° sensory exploration of the brand. Built on a foundation of classics stretching back to the 1920s, the &Tradition collection today is an eclectic confluence of past greats and contemporary designs, encompassing sight, sound, scent, taste and tactility.
Lato
New Finish
by Verner Panton &Tradition
by Jaime Hayon &Tradition
Venture deeper into the GUBI universe in their newly refurbished showroom. Discover bold new designs and reissued classics from GamFratesi, Wikkelsø, Frattini and Tynell. Witness the meeting of New York fashion and Copenhagen design in GUBI x Noah’s exclusive collaboration, inspired by the timeless allure of coastal life.
by Louis Weisdorf
Multi-Lite Portable
GUBI
V11 Chair by Illum Wikkelsø
GUBI
by OEO Studio
GUBI
MR01 Outdoor
by Mathias Rasmussen GUBI
by Space Copenhagen
GUBI
GUBI
The renowned Danish brand HAY organized a captivating series of exclusive round table discussions featuring co-founder Rolf Hay and designer Stefan Diez. During these engaging sessions, they delved into a range of fascinating topics related to design and creativity.
Our visit to the esteemed HAY House wouldn’t have been complete without a personalized tour of their recently refreshed showroom. The exhibition proudly showcased exciting upcoming collaborations with acclaimed designers such as Jasper Morrison, Stefan Diez, Muller
Apex Lamp
by Studio 0405
HAY
Arcs
Trolley & Mirror
Chisel Lounge
PLEASE WAIT to be SEATED opened the doors to their exquisite flagship showroom in central Copenhagen where contemporary design classis sat alongside new releases from OrtegaGuijarro Studio and Boris Berlin.
by Boris Berlin
Flax Stacker Chair
PLEASE WAIT to be SEATED
Sirocco Chair by OrtegaGuijarro Studio
by Tilde Grynnerup
PLEASE WAIT to be SEATED
Our team scoured the most exciting and unique experiences during 3 Days of Design to bring you the latest and most innovative design trends that will shape the industry in the coming years. Explore now and stay ahead of the curve >
One design trend that stood out prominently was the vibrant and energetic use of yellow. Designers and exhibitors showcased a myriad of products and spaces infused with this sunny hue, creating a sense of warmth, optimism, and playfulness.
Clockwise from top right: GUBI Showroom, HAY Outline PJ’s, &Tradition Under ONE ROOF.
Gone are the days of neutrals on neutrals, this year designers and exhibitors showcased a vibrant and eclectic mix of patterns, colors, materiality and textures, embracing a more exuberant and daring approach to design.
Clockwise from top left: &Tradition’s latest collaboration with Jaime Hayon, PLEASE WAIT to be SEATED Totem Deco lamp, HAY Apollo Chandelier.
The presence of re-issued classics showcased a renewed appreciation for design heritage and the enduring appeal of timeless creations. It highlighted the importance of craftsmanship, sustainability, and the value of investing in pieces that transcend trends.
Clockwise from top right: &Tradition Utzon pendant, &Tradition Flowerpot New Colours, GUBI V11 by Illum Wikkelsø.
This trend highlighted the importance of sustainable design practices, the appreciation for craftsmanship, and the desire to create environments that are both visually stunning and ecologically conscious. It served as a reminder of the inherent elegance and charm found in the simplicity and purity of honest materials.
Clockwise from top right: HAY’s Boa table made from 75% recycled, post-consumer waste, PLEASE WAIT to be SEATED Flax Stackable chair made from 100% biodegradable materials.
Left: HAY Boa table
Click here for a summary of all new products launched by Cult brand partners at trade fairs this year, including Salone del Mobile (Milan), 3 Days of Design (Copenhagen) and Design Show (Melbourne). All new releases are available to order now and will arrive in showrooms from late 2023 >
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